How to Take Your Business to the Next Level with an Aliate Program
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Also make sure you pay attention to how your a
liates prefer to be paid. There are many
dierent models out there; CPM, CPA, revenue share, etc. You must balance what’s best
for your business with what your aliates want. There are definitely advantages from your
standpoint as a seller to certain models over others. Revenue share, for example, protects
you as a seller since you only pay your aliate when they make an actual sale.
FIND A TAX AND REMITTANCE SOLUTION
As you begin issuing hundreds and thousands of affiliate commission checks, you’ll soon
discover how big of a headache things like 1099s, W9s, and tax remittance per state and
international laws can become. Finding a partner like ClickBank to help you track, manage,
and pay all of this can be a real lifesaver. This is another huge hurdle that often blocks a
business from scaling their program to its full potential.
SELL YOUR PRODUCT IN AN AFFILIATE MARKETPLACE
Placing your product in a marketplace like ClickBank where there are over 100k aliates
and product owners already can greatly increase the exposure of your program. ClickBank
also helps by providing JV contracts (joint-venture contracts) for visibility enhancements.
AVOID LEGAL COMPLIANCE ISSUES
ClickBank has an entire department dedicated to helping you with FTC and FDA compliance.
KEEP A PULSE ON PERFORMANCE WITH REPORTING
Make sure you’re tracking your key performance metrics for your offer and affiliate
performance. ClickBank will help you track clicks, order form impressions, and sales by
default. Learn more about ClickBank reporting here. This will help you identify potential
issues as well as top performing affiliates to build and strengthen relationships with.
PAY ATTENTION TO QUALITY
Chargebacks and refunds can quickly stunt the growth of your program. If you start
getting penalties because of high chargebacks it can have a huge impact on your bottom
line. ClickBank has fraud prevention software built-in to protect your business from rogue
affiliate sign-ups etc. Pay close attention to the traffic quality from your affiliates. Manage
the right affiliates. Give good affiliates more and further incentivize them. You can also
protect your brand by blacklisting affiliates that have shown negative signals. Establish a
solid affiliate policy that defines how you will stop bad things from happening when they
eventually arise.
DON’T LET PROCESSING CAPS HAMSTRING YOUR GROWTH
When your daily sales volume takes off because of your program, processing caps can
quickly put an end to what would have been a banner day for your business and turn it
into a nightmare. ClickBank has no processing caps or mid-balancing you have to worry
about. You don’t need approval by Visa, Mastercard, Amex, or Discover.
CENTRALIZE RESOURCES FOR AFFILIATES AND CREATE SELF-SERVICE PLATFORM
When you host your offer on a marketplace like ClickBank, you’ll love how it empowers
your affiliates to self-service their needs and promote your offer with minimal hand holding
and limitless scale. If you want to control every facet along the way, we’d recommend you
go the self-hosted route. This is much more difficult to scale and requires a lot more effort
on your end.
FORM STRATEGIC RELATIONSHIPS
Whether it’s your ClickBank account manager making an introduction on your behalf, or
your own personal networking at a tradeshow, never stop building connections. Your next
handshake could easily become your next biggest deal. ClickBank clients enjoy tapping
into our deep rolodex of some of the industry’s biggest names. Connect. Collaborate.
Learn.
WORK WITH TOOLS THAT PLAY WELL WITH OTHERS
As you build out your offer and begin optimizing your affiliate program, you’ll quickly
discover the need for integrations. These integrations are an important piece of the puzzle