SECONDARY
SECONDARY
TERTIARY
NEUTRALS
TERTIARY
NEUTRALS &
TERTIARY
POP ACCENTS
TERTIARY
POP ACCENTS
Bear Hug
PANTONE 241
C 30 M 100 Y 2 K 2
R 175 G 22 B 133
HEX AF1685
Tent Theatre
PANTONE 166
C 0 M 76 Y 100 K 0
R 227 G 82 B 5
HEX E35205
May Day
PANTONE 367
C 41 M 0 Y 68 K 0
R 164 G 214 B 94
HEX A4D65E
Midnight Oil
PANTONE 7545
C 58 M 32 Y 18 K 54
R 66 G 85 B 99
HEX 425563
Hammons Fountain
PANTONE 549
C 56 M 8 Y 9 K 21
R 107 G 164 B 184
HEX 6BA4B8
Carrington
PANTONE 5455
C 17 M 4 Y 6 K 4
R 191 G 206 B 214
HEX BFCED6
Brick City
PANTONE 185
C 0 M 100 Y 82 K 8
R 235 G 0 B 43
HEX EB002B
Boomer Sky
PANTONE 632
C 93 M 2 Y 15 K 7
R 0 G 147 B 178
HEX 0093B2
Pride Band Brass
PANTONE 606
C 0 M 6 Y 100 K 16
R 207 G 181 B 0
HEX CFB500
PRIMARY
PRIMARY
Missouri State Maroon
PANTONE 505
C 0 M 100 Y 65 K 75
R 94 G 0 B 9
HEX 5E0009
Black
C 0 M 0 Y 0 K 100
R 0 G 0 B 0
HEX 000000
White
C 0 M 0 Y 0 K 0
R 255 G 255 B 255
HEX FFFFFF
OUR
COLORS
Our color palette has three layers: primary, secondary and tertiary, each with its own set of colors. Lean heavily on our primary
palette, but use the supporting palettes to build color schemes that are complementary and balanced.
60% 30% 10%
Below is a general guide for making eective choices as you use color in compositions. This isn’t meant to imply a strict
mathematical distribution of the colors on the page; rather, these ratios should help your layout pass a squint test.
