DCPaidFamilyLeave.DC.gov
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Public Engagement
DOES continued execution of its public education campaign to inform employers, employees, and medical communities, as
described in more detail below. The Paid Leave Act requires public education and awareness campaigns and the District is
embracing comprehensive strategies in both areas.
EMPLOYER INFORMATION SESSIONS
DOES continued to hold numerous information sessions with the employer community during Q4. Through these events,
DOES provided the business community the opportunity to review information regarding the PFL program and provide
direct feedback. These events engaged a number of business groups, including the DC Chamber of Commerce, DC Bar Pro
Bono Center, DC Health Care Association, DC BID Council, Consortium of Universities of the Washington Metropolitan Area,
Restaurant Association Metropolitan Washington, Greater Washington Hispanic Chamber of Commerce, Alliance for
Construction Excellence, District of Columbia Hospital Association, Capitol Hill Association of Merchants and Professionals,
and the Association of Independent Schools of Greater Washington. Additionally, payroll service providers and other
industry-specific third-party agents, such as ADP, Paychex, Paylocity, Accountants World, Intuit, and The Nanny Tax
Company, have been a part of OPFL’s substantial outreach efforts.
TOWN HALL FORUMS
The District held its fourth town hall forum at George Washington University on July 29, 2019, to inform the public of the
current status of the implementation timeline, share information about the PFL tax regulations, and other information
necessary for employers to meet the PFL tax payment requirements that started on July 1, 2019. At this event, a diverse
audience of over 300 business owners, human resources representatives, accounting and payroll specialists, students,
educators, and Council staff provided meaningful feedback. As a result of this feedback, OPFL reinvigorated our focus on
providing plain language guidance. Attendees also received information about employer registration using the PFL portal,
reporting wages, notification and record-keeping requirements, and other topics related to implementation.
BUSINESS WALKS
DOES organized business walks to engage small businesses that may be less connected to DC government, or less likely to
be aware of updates on regulations affecting their businesses. During the business walks, OPFL staff disseminated important
employer information, including fact sheets, toolkits, and promotional items. OPFL staff also assisted employers in registering
for email notifications and directed them to the OPFL website for additional information. The goal of this outreach was to
inform employers about the PFL tax, to build trust, and to create an open channel of communication between businesses and
OPFL. To leverage existing business-government relationships, OPFL collaborated with business improvement districts to
conduct 25 walks in all eight wards visiting over 1,400 local businesses.
OUTREACH TO SELF-EMPLOYED INDIVIDUALS
Self-employed individuals represent an important subset of the target audience for the public engagement campaign. Their
relationship with the PFL program is different than those of traditional businesses and their workers. Self-employed individuals
must elect to participate in the PFL program during an open enrollment period and are only required to pay the tax if they
choose to enroll. To effectively reach self-employed individuals, OPFL concentrated on email and in-person outreach efforts.
OPFL partnered with DSLBD, the Freelancers Union, WeWork, Hera Hub, The Yard: Coworking at Eastern Market, Make Offices,
and other organizations to post and distribute information to self-employed individuals.
DC PAID FAMILY LEAVE Q4 REPORT