See FTC v. Dahlonega Mint, Inc., Civ. No. 4:94-civ-00070-HLM (N.D. Ga. Apr. 11,
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1994); FTC v. Goddard Rarities, Inc., Civ. No. 2:93-cv-04602-JMI-GHK (C.D. Cal. Aug. 3,
1993); FTC v. U.S. Rarities, Inc., Civ. No. 1:92-cv-0363-JWK (S.D. Fla. Feb. 13, 1992); FTC v.
Fed’l Coin Repository, Inc., Civ. No. 9:92-cv-01634-ADS (E.D.N.Y. Apr. 3, 1992); FTC v. T.G.
Morgan, Inc., Civ. No. 4:91-cv-00638-DSD-FEB (D. Minn. Aug. 21, 1991); FTC v. Oak Tree
Numismatics, Inc., Civ. No. 2:91-cv-01626-NHP (D. N.J. Apr. 18, 1991); FTC v. Golden Oak
Numismatics, Inc., Civ. No. 91-6741 (C.D. Cal. 1991); FTC v. Hannes Tulving Rare Coin
Investment, Inc., Civ. No. 3:90-mc-06565 (S.D. Cal. Sept. 26, 1990); FTC v. Certified Rare Coin
Galleries, Inc., Civ. No. 1:89-cv-01307-KLR (S.D. Fla. June 26, 1989); FTC v. Numismatic
Cert’n Inst., Inc., Civ. No. 1:89-cv-1383 (S.D. Fla. July 7, 1989); FTC v. Woodmar Corp., Civ.
No. 2:88-cv-04645-AHS-E (C.D. Cal. August 1, 1988); FTC v. Lynn Murphy & Co., Inc., Civ.
No. 88-0572 (D. Ariz. 1988); FTC v. Rare Coins of Georgia, Civ. No. 1:87-cv-02772-WCO
(N.D. Ga. Dec, 21, 1987); FTC v. Schoolhouse Coins, Inc., Civ. No. 2:87-cv-05415-KN (C.D.
Cal. Aug. 17, 1987); FTC v. Numismatic Fund’g Corp., Civ. No. 87-4045-LDW (E.D.N.Y.
1987); FTC v. Sec. Rare Coin & Bullion Corp., Civ. No. 3:86-cv-01067-RGR (D. Minn. Dec. 29,
1986); FTC v. Rare Coin Galleries of Am., Inc., Civ. No. 86-2683-C (D. Mass. Sept. 16, 1986).
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misgraded historic coins for investment purposes. These cases alleged that purported coin
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dealers falsely marketed their coins as good, safe investments. In reality, these dealers sold the
coins with significant mark-ups, often as high as 100 to 300% over the prevailing market price.
These mark-ups made a return on the investment or even a recovery of the initial purchase
impracticable.
Recent complaints lodged with the FTC indicate that scam artists are luring consumers
with three types of precious metal or coin scams. First, some consumers have complained to the
FTC about deceptive sales pitches for historic coin investments. Recent complaints reviewed by
Commission staff suggest that some dealers use high-pressure sales tactics to persuade
consumers to purchase historic coins rather than bullion, and misrepresent the value of historic
coin investments. For example, some consumers complain that they invested in coins only to
discover, after the fact, that the investment value of the coins was far lower than they had been
led to believe.
Second, consumers also report that some unscrupulous marketers pitch highly leveraged