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Social Media Defined:
Social media refers to any online networks, which connect and engage people, and where user
generated content is publicly shared. Examples of social media include technology tools, online sharing
sites and networks (e.g., Facebook, Twitter, LinkedIn, Pinterest), photo and video sharing sites (e.g.
Instagram, Facebook Watch, Snapchat, TikTok, YouTube, blogs, listservs), audio platforms (e.g.
Clubhouse, Anchor, Spotify), message boards or discussion forums (e.g. Reddit, Quora, Allnurses.com),
closed/private community platforms (e.g. Slack, Facebook Groups, Microsoft Teams) and similar online
sharing sites that feature user-generated content, which may arise in the future.
While new technologies create new opportunities for communication and collaboration, they also
create vulnerabilities for individuals and institutions, especially those involved in the health care
environment. The purpose of this policy is to promote the safety and privacy of faculty, staff, students,
patients and their families, and visitors through the protection of sensitive and confidential
information. DUSON recognizes and supports professional use of social media and recognizes that the
workforce participates in social media for personal use. This policy covers the use of social media and
internet activities that associate the DUSON community with all institutions who support DUSON
through clinical placements. Since social media often spans traditional boundaries between
professional and personal relationships, additional vigilance is required to ensure that one is protecting
personal, professional, and university reputations.
All faculty, staff and students within the DUSON community are expected to observe professional
standards for communication in all interactions and exercise wisdom and caution in using social media.
Once posted online, the content leaves the contributing individual’s control forever and may be traced
back to the individual in perpetuity. Bear in mind that people have been denied employment because
of information posted on social networking sites.
The following guidelines apply to the DUSON community who identify themselves as part of DUSON on
professional and personal social media sites:
• Protect confidential and sensitive information. Do not post confidential information about the
university, staff, students, clinical facilities, patients or others with whom one has contact in
the role as affiliated with DUSON.
• Students and faculty/clinical instructors in clinical settings should familiarize themselves with the
social media policies of those agencies.
• Faculty, staff or students will not initiate or accept friend requests (or the like) from patients
or patient families except in unusual circumstances when there is as established relationship
prior to the date of treatment.
• Faculty, staff and students will not participate in online conversations with patients, patients’
families, and others regarding patient information.
• Activities that occur during clinical experiences will not be shared through social media. Sharing
information includes, but is not limited to posting pictures of patients, families, patient records,
healthcare workers, interiors of clinical sites, faculty, fellow students, etc.
• Adhere to copyright laws and intellectual property rights of others and of the university.
• DUSON or Duke logos or graphics/images are not to be used on personal social media
sites or to promote/endorse a product, cause, political party or candidate.
• Personal phone conversations, texting, or use of social media is not allowed at any
time while in patient/client areas.
Personal phone conversations, or use of social