After Sales &
Seller Levels
• Dealing with your first sale
• Seller Hub – Orders Tab
• Seller Hub – Marketing Tab
• Seller Hub – Performance Tab
• Seller Hub – Payments Tab
• Seller Hub – Research Tab
• Seller Levels
Your First Sale
How do you deal with your first sale?
What are the important things you need to know?
Where can you easily manage everything?
Checklist
❑Make sure item is in stock
❑Verify that buyer has paid for item
❑Ship the item as soon as possible!
❑Update the tracking number the moment Item has been shipped
❑Maintain good communication with the buyer until and after the item has
arrived
❑Repeat
Awaiting Payment
Here you will find items that have not been paid for yet. If the buyer has still not paid, we suggesting
messaging them.
❖ If you do not receive a response or they request a cancellation, you should initiate a cancellation or
unpaid item case within 30 days of the date sold.
Click on the drop-down menu and
select Awaiting payment to choose
your preferred action:
❖ contacting the buyer
❖ opening a cancellation
❖ opening an unpaid item case
Awaiting Shipment
Here, you can stay on task to get your items delivered on time to your buyers. You can see the ship by
date, print your shipping labels, and add tracking.
You will also be exposed to the following
information:
❖ Quantity of purchases
❖ Amount paid by buyers
❖ Date sold + paid
❖ Buyers’ postal code
Tracking Information
Whenever possible, always update the Tracking Number to your order! This will update the buyer on the
order status, but will also help you and guarantee you greater protection if something happens to the
parcel along the way that is out of your control
You will also be able to deal
with:
• Cancellations
• Returns
• Cases
• Shipping Labels
Orders Tab
Marketing
A tab that allows access to marketing tools that are
available to sellers that have an eBay store – We will
go into this in greater depth in our next lesson
• Promotions Manager;
• Promoted Listings;
• Follow-up on performance and income from
various campaigns.
Marketing Tab
Did you know? 75% of online customers look
for deals or promotions.
In Performance tab, you'll find a variety of data to help you analyze your listings and view your sales
trends, selling costs, and traffic details. Tasks – what you need to do, by order of importance;
You can also check your seller level, which we will soon go into in greater depth:
Performance Tab
• Summary: a dashboard with your business performance;
• Seller level: top rated, above standard, below standard;
• Sales: review of your sales by date;
• Traffic: Impressions, Page Views, Sales Conversion,
CTR, and total transactions;
• Service Metrics: a dashboard that compares your service levels
to other sellers with a similar profile.
More information you can find here.
Performance Tab
Control your finance with
eBay:
• Control payments and fees
• Track invoices
• Initiate Payouts
When eBay manages payments, you
can sell and get paid in one place, on
eBay, and buyers have new ways to
pay. You can schedule payouts at a
frequency you choose (daily, weekly,
fortnightly, or monthly). Regardless of
how the buyer pays, payouts are
initiated within 2 business days
(Monday through Friday, excluding
bank holidays) of confirming the
buyer’s payment.
Payments Tab
Recommendations and tools for improving your listings:
Research Tab
• Terapeak product research –
searching by keyword or product and
use the filters to get the information
you want on eBay.
• Terapeak sourcing insights –
identifying top-performing categories
and what’s selling well in those
categories.
• Listings improvements – based on the
performance of your listings,
compared with other listings.
• Restock advice – stock management
tool.
Seller Levels
From a desire to give buyers an excellent
shopping experience and maintain unified
standards among the sellers, eBay levels the
sellers based on a few simple indices.
These indices are available to you on the Seller
Dashboard and it is important to constantly keep
track of them.
The better service you give, the higher seller level
you will get, leading to greater traffic and sales.
Seller Dashboard
In order to go to the tool, click on My eBay > Selling > Performance > Seller Level
We perform an assessment of the seller's performances on the 20th of every month. The result sets your
Seller Level to one of the following options:
• Top Rated seller;
• Above Standard;
• Below Standard.
Top Rated sellers get exclusive advantages, such as a higher position on the search results and
discounts on Sales Fees. On the other hand, Below Standard sellers get lower positions on search
results and might also face restrictions on sales and uploading listings.
* The assessment Is based on the activity in the past 12 months. If you have more than 400 transactions
in a quarter – the assessment will be based on the last quarter.
Your Seller Level is different depending on what region
you are selling in. This means you can be a Top Rated
Seller in one region, whilst being Above Standard in
another.
• Remember to check your Seller Level across all
regions
• A faulty transaction in one region will not affect your
numbers in another
• Your Seller Level always matters – with that in mind,
maintain your highest levels in the region you sell the
most
Regions
1. Transaction Defect Rate
Transactions that had a defect because of:
• Transactions cancelled due to shortage of
inventory;
• Cases closed without seller resolution.
Seller Dashboard
Make sure your listings are correct and thorough,
with multiple high-quality photos so buyers know
what to expect exactly.
Monitor your inventory carefully to avoid shortfalls
and disappointed customers.
2. Late Shipment Rate
The percentage of shipments that arrived late to the
buyers. eBay currently has a measuring method called
On Time Shipping that allows the sellers to protect
themselves from damage on this rate, if a few
requirements are met.
Seller Dashboard
Stick to your handling time no matter what.
If you need to step away from your eBay business
temporarily, put it on vacation mode so your
customers know to expect a delay.
3. Cases closed without
seller resolution
This index is calculated as part of the general Transactions
Defects Index and is also an index on its own. This concerns
every case that was not resolved directly between the buyer
and the seller within the time frame defined for it. Therefore,
there was an approach to eBay, where it was checked and
decided that the responsibility should be taken by the seller.
Seller Dashboard
Be proactive in your communication. If an issue or
delay comes up, let your buyer know right away.
When buyers reach out with a problem, do your best
to handle it directly and diplomatically.
4. Tracking Uploaded on Time and
Validated
Transactions on which a tracking number was uploaded
within the stated handling time and in addition there was
scanning of the item by the shipper.
Seller Dashboard
Make sure your listings are correct and thorough,
with multiple high-quality photos so buyers know
what to expect exactly.
Monitor your inventory carefully to avoid shortfalls
and disappointed customers.
5. Transactions and Sales
Summary of the number of transactions and the total
amount accumulated.
Seller Dashboard
6. Returns Rate
How many items were returned to you out of the
total number you sold.
Seller Dashboard
Example of Seller levels dependent on different parameters:
*This table specifically applies to .com sellers. UK & DE seller standard parameters slightly differ.
Below Standard Above Standard Top Rated Seller
eBay account
Active Active Active for at least 90 days
Transactions over the past 12 months
– –
At least 100 transactions and $1,000 in sales
with US buyers
Transaction Defect Rate
/ Maximum number of unique buyers
affected before seller status is affected
> 2%
4 buyers
≤ 2%
4 buyers
≤ 0,5%
3 buyers
Cases closed without seller resolution
/ Minimum number of unique
transactions for requirement to activate
> 0,3%
2 transactions
≤ 0,3%
2 transactions
≤ 0,3%
2 transactions
Late shipment rate
/ Minimum number of unique transactions for
requirement to activate / Lookback period
– –
≤ 3%
6 transactions
12 months (or 3 months if you've had 400
transactions in the last 3 months)
Tracking uploaded on time and validated
/ Lookback period
– –
≥ 95%
3 months
Top Rated Plus
seal
The Top Rated Plus seal will only be displayed in the listings if they:
• Offer 30
-day or longer free returns
• Offer same or 1
-business-day handling time
Which indices affect your Seller Level the most?
Seller Dashboard
Late Shipment Rate
Transactions Defect Rate:
Disputes closed without seller resolution
Transactions cancelled by seller
Disputes closed without seller resolution
In order to be leveled as Top Rated on the US website, there is a need for 95% of your transactions to
have the status of Tracing Uploaded on Time and Validated.
