GWI Core Survey Q4 2019 | Contents 2
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Contents
CONTENTS ....................................... 2
METHODOLOGY & SAMPLE SIZE ... 4
DEMOGRAPHICS ............................. 6
Gender* ......................................................... 6
Age (Individual) / Age (Groups) * ............... 6
Generations* ................................................. 6
Income (By Segment) / Income (By
Household) * ................................................. 6
Education * .................................................... 6
Type of Student Course................................ 6
Country of Residence*.................................. 7
Country Local Regions* ................................ 7
World Region (World)* ................................. 7
World Region (Economic)* .......................... 8
Urban Context* ............................................. 8
Household Living Arrangement* ................. 8
Relationship Status* ...................................... 8
Pregnancy...................................................... 9
Number of Children* .................................... 9
Age of Children* ........................................... 9
Children in Household ................................. 9
Family Stage .................................................. 9
Grandchildren ............................................. 10
Pets In Household ....................................... 10
Sexual Orientation ...................................... 10
Ethnicity* ..................................................... 10
Nationality* .................................................. 11
ATTITUDES & LIFESTYLE ............... 12
Personal / Household Assets ............ 12
Vehicle Ownership* .................................... 12
Vehicle Fuel Type........................................ 12
Number of Properties Owned ................... 12
Property by Type of Ownership ................. 12
Property Rental ........................................... 12
Financial Products** ................................... 12
Type of Savings / Investments* .................. 13
Value of Savings / Investments* ................. 13
Lifestyle Indicators ............................. 14
Lifestyle Segmentation ............................... 14
Lifestyle Indicators ...................................... 15
Frequency of Drinks Consumption** ........ 15
Professional Life ................................. 16
Employment Status* ................................... 16
Work Sector / Industry ................................ 16
Work Position / Role ................................... 17
Company Size ............................................. 20
Work Areas of Responsibility ..................... 21
Work Decision-Making Power ................... 21
B2B Purchase Influencers .......................... 21
Veteran ........................................................ 21
Responsibility for food shopping .............. 21
Attitudes & Interests .......................... 22
Attitudinal Segmentation ........................... 22
Attitudes: Self-Perceptions ........................ 24
Attitudes: Future Outlook .......................... 25
Attitudes: Technology & the Web ............ 25
Attitudes: World Outlook .......................... 25
Perceptions / Values* ................................. 26
Personal Interests*...................................... 27
Personal Interests Segmentation* ............. 27
Reasons for Using Internet ......................... 28
Travel .................................................. 29
All Travel Behaviors .................................... 29
Travel Behavior Segmentation .................. 29
Health Conditions....................................... 29
Sport and Exercise ............................. 30
Gym, Running & Other Exercise Frequency
..................................................................... 30
Sports & Sporting Activities ....................... 30
Sporting Events & Leagues ........................ 31
Number Of Sports Played / Participated In
..................................................................... 34
Number Of Sports Events / Leagues
Followed ..................................................... 34
Voting Intention ................................. 34
UK Voting Intention .................................... 34
USA Voting Intention.................................. 34
Social Grading Segmentation .......... 35
Social Grading Segmentation ................... 35
DEVICE OWNERSHIP & ACCESS .. 37
Device Ownership & Usage ............. 37
Device Ownership* .................................... 37
Devices Used to Access Web* .................. 37
Device Satisfaction ..................................... 37
Device Importance* ................................... 38
Number Of Devices Owned* .................... 38
Number Of Devices Used to Get Online* 38
Most Utilized Devices ................................. 38
Smart Home Products ................................ 38
Gaming Devices and Activities ........ 38
Devices Used for Gaming** ....................... 38
Number Of Gaming Devices Used** ........ 38
Console Brands** ....................................... 39
Gaming Activities** .................................... 39
Gaming Franchises** ................................. 39
Gaming Genres .......................................... 40
Operating Systems & Web Browsers
............................................................. 40
PC / Laptop Operating Systems ................ 40
Mobile Operating Systems* ....................... 40
Tablet Operating Systems .......................... 41
Mobile Carriers .................................. 42
Mobile Carriers / Service Providers ........... 42
Mobile Brands .................................... 45
Mobile Brands: Previous Ownership ......... 45
Mobile Brands: Current Ownership* ......... 45
Number Of Mobile Brands Owned*.......... 45
Mobile Brands: Consideration .................. 46
Length of Mobile Ownership ..................... 46
Mobile Purchase Timeframe* .................... 46
Mobile Handset Models .................... 47
HTC Models ................................................ 47
Huawei Models ........................................... 47
iPhone Models*........................................... 47
LG Models ................................................... 47
Samsung Models ........................................ 48
Sony Models ................................................ 48
Mobile Actions in Last Month* ................... 48
Smartwatch Brands ..................................... 48
ONLINE ACTIVITIES/BEHAVIORS . 49
Online Activities in Last Month......... 49
Online Activities in Last Month .................. 49
Online Activities in Last Month
Segmentation .............................................. 49
Privacy, Ad-Blocking and VPNs ........ 50
Online Privacy & Browsing Behaviors........ 50
Motivations for Ad-Blocking ...................... 50
Ad-Blocking Segmentation ........................ 50
Web Brands Visited in Last Month ... 51
Web Brands Visited in Last Month ............. 51
Digital Behaviors Segmentation ...... 55
Digital Behaviors Segmentation ................ 55
MEDIA CONSUMPTION ................ 57
Daily Time spent on Media ............... 57
Media Consumption Segmentation .......... 57
Daily Time Spent on Media ....................... 58
Television Behaviors .......................... 59
Frequency of Watching TV** ..................... 59
TV Watching by Device** ........................... 59
Binge Watching* ......................................... 59
TV Genres**................................................. 59
International Television Channels .... 60
GWI Core Survey Q4 2019 | Contents 3
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
International TV Channel Awareness** ..... 60
International TV Channels Watched in Last
Year** .......................................................... 61
Frequency of Watching International TV
Channels** .................................................. 61
Devices Used to Watch International TV
Channels** .................................................. 62
International TV Channel Dayparts .. 63
International TV Channel Dayparts** ........ 63
Weekday International TV Channel
Dayparts** ................................................... 63
Weekend International TV Channel
Dayparts** ................................................... 63
TV, Film and Video Services .............. 63
TV, Film and Video Services: Engagement**
..................................................................... 63
TV, Film and Video Services: Account
Type** .......................................................... 69
TV, Film and Video Services: Account
Usage** ....................................................... 69
TV, Film and Video Services: Devices Used
to Watch TV Services** ............................... 69
Pay TV Subscriptions .................................. 69
Second-Screening .............................. 69
Second-Screen Devices** .......................... 69
Second-Screen Activities** ........................ 70
News Services ..................................... 71
News Services: Awareness** ...................... 71
News Services: Engagement** .................. 72
News Services: Places Viewed** ................ 72
News Services: Perceptions** .................... 73
Music .................................................... 74
Music Attitudes** ........................................ 74
Music Services: Engagement** .................. 75
Music Services: Account Type** ................ 75
Music Services: Account Usage** .............. 76
Music Genres** ........................................... 76
SOCIAL MEDIA............................... 77
Reach ................................................... 77
Social Media Reach: Members* ................. 77
Social Media Reach: Engagers /
Contributers ................................................ 77
Social Media Reach: Visitors / Users* ........ 78
Number Of Social Media Services Visited /
Used*........................................................... 78
Platform-Specific Behaviors ............. 79
Facebook Actions ....................................... 79
Facebook Messenger Actions ................... 79
Instagram Actions ....................................... 80
Snapchat Actions ........................................ 80
Twitter Actions ............................................ 81
WeChat Actions .......................................... 81
WhatsApp Actions ...................................... 81
YouTube Actions ........................................ 82
Types of People Followed on Social Media
..................................................................... 82
Time Spent on Social Media* .................... 82
Reasons for Using Social Media ................ 82
Social Media Platforms: Usage Frequency83
Social Media Segmentation ............. 83
Social Media Segmentation ....................... 83
APPS .............................................. 85
App Types Used* ....................................... 85
Named Apps Used* ................................... 85
PURCHASE BEHAVIOR AND
INTENTION .................................... 89
Major Purchases ......................................... 89
Minor Purchases ......................................... 90
Mobile Payment Services ........................... 91
Digital Content Purchased* ....................... 92
Products / Topics Talked About Online** 93
MARKETING TOUCHPOINTS ........ 94
Brand Discovery / Engagement ....... 94
Brand Discovery* ........................................ 94
Brand Discovery Segmentation ................. 95
Brand Advocacy ......................................... 95
Brand Role in Consumer’s Life: Brand
Qualities ...................................................... 96
Brand Role in Consumer’s Life: Brand
Actions ........................................................ 96
Healthcare Brand Influencers** ................. 96
Online Purchase Journey .................. 96
Online Product Research* ......................... 96
Online Brand Interactions in Last Month .. 97
Online Purchase Drivers ............................ 97
BRAND ........................................... 98
Airlines: Awareness** ................................. 98
Airlines: Engagement** .............................. 98
Airlines: Advocacy** ................................... 98
Alcohol: Beer / Lager** ............................102
Alcohol: Cider** ........................................104
Alcohol: Spirits** .......................................105
Automotive: Engagement**.....................107
Automotive: Advocacy** ..........................107
Banks / Financial Institutions: Awareness**
...................................................................107
Banks / Financial Institutions:
Engagement** ..........................................107
Banks / Financial Institutions: Advocacy**
...................................................................108
Convenience Brands / QSRs** .................112
Drinks Brands** .........................................120
Film Franchises** ......................................137
Haircare / Skincare / Cosmetics Brands**
...................................................................138
Luxury Fashion: Engagement** ...............139
Luxury Fashion: Advocacy** ....................139
Payment Providers / Services: Awareness**
...................................................................140
Payment Providers / Services:
Engagement** ..........................................140
Payment Providers / Services: Advocacy**
...................................................................140
Retailers** ..................................................140
Sports Brands**.........................................149
Sports Teams: European Football /
Soccer** .....................................................151
Sports Teams: NBA** ...............................151
Sports Teams: NFL** ................................152
Supermarkets / Convenience Stores:
Awareness** ..............................................152
Supermarkets / Convenience Stores:
Engagement** ..........................................152
Technology Brands: Engagement**........155
Technology Brands: Consideration** .....155
Technology Brands: Advocacy** .............155
Q4 2019 ADDITIONS TO THE CORE
SURVEY ........................................ 158
Q4 2019 REMOVALS FROM THE
CORE SURVEY.............................. 160
GWI Core Survey Q4 2019 | Methodology & Sample Size 4
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Methodology & Sample Size
Each quarter, GWI fields its full Core survey in 42
markets. In addition, it runs a shorter 43-question
mobile version of the same survey in 46 markets
(including Ghana, Kenya, Morocco and Nigeria).
The minimum sample sizes for both surveys are
outlined in the table.
Some questions within the full survey are only
asked to a representative subset of respondents,
these are often referred to as ‘Brand & Media’
modules.
Throughout this document, questions included in
the Mobile survey are indicated with an asterisk
(*), whilst the questions included within Brand &
Media are indicated by two asterisks (**).
MARKET
CORE
MOBILE
TOTAL
Argentina
1,000
500
1,500
Australia
3,500
500
4,000
Austria
1,000
250
1,250
Belgium
1,000
250
1,250
Brazil
4,000
1,500
5,500
Canada
4,000
750
4,750
China
20,000
4,000
24,000
Colombia
1,000
250
1,250
Denmark
1,000
250
1,250
Egypt
1,250
500
1,750
France
4,500
500
5,000
Germany
4,500
500
5,000
Ghana
-
1,000
1,000
Hong Kong
1,500
250
1,750
India
12,500
1,000
13,500
Indonesia
4,000
1,000
5,000
Ireland
1,000
250
1,250
Israel
750
500
1,250
Italy
4,500
500
5,000
Japan
2,500
750
3,250
Kenya
-
1,000
1,000
Malaysia
1,000
500
1,500
Mexico
3,500
750
4,250
Morocco
-
1,000
1,000
Netherlands
1,000
250
1,250
New Zealand
1,000
250
1,250
Nigeria
-
1,000
1,000
Philippines
2,000
1000
3,000
Poland
1,500
250
1,750
Portugal
1,000
250
1,250
Romania
1,000
250
1,250
Russia
3,000
500
3,500
Saudi Arabia
750
750
1,500
Singapore
2,250
500
2,750
South Africa
1,000
500
1,500
South Korea
1,000
250
1,250
Spain
4,500
500
5,000
Sweden
1,000
250
1,250
Switzerland
1,000
250
1,250
Taiwan
2,000
250
2,250
Thailand
2,250
1,500
3,750
Turkey
1,500
500
2,000
United Arab Emirates
1,250
500
1,750
United Kingdom
9,500
500
10,000
USA
23,000
2,000
25,000
Vietnam
1,750
750
2,500
TOTAL
141,250
31,000
172,250
GWI Core Survey Q4 2019 | Methodology & Sample Size 5
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Note
Throughout this document, you can click on any question name to view the corresponding data in the Platform
GWI Core Survey Q4 2019 | Demographics 6
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Demographics
GENDER*
Which of the following best
describes your gender?
Male | Female
AGE (INDIVIDUAL) /
AGE (GROUPS) *
How old are you?
16-24 | 25-34 | 35-44 | 45-54 | 55-64
NOTE: Respondents enter their age (in years) in a free-text box. Responses are then grouped
together to form the following age groups.
GENERATIONS*
Respondents are assigned to
their generation based on
their age when they
completed the survey, with
respondents classified as
follows:
Gen Z | Gen Y (Millennials) | Gen X | Baby Boomers
NOTE: Respondents enter their age (in years) in a free-text box. Responses are then grouped
together to form the following age groups.
INCOME (BY
SEGMENT) /
INCOME (BY
HOUSEHOLD) *
What is your yearly household
income before tax or any other
deductions?
When answering please think
about the income of your
entire household each year
(not each month).
Once the responses are received, they are divided into the following groups:
Top 10%* | Top 25% | Mid 50% | Bottom 25% | Prefer not to say
*this segment is included in the Top 25% too
NOTE: Since Q4 2016, respondents have selected a household income range from a list of
options (whereas previously, they entered an exact amount in a free-text box). We changed
this in order to reduce the number of people selecting “Prefer not to say”.
EDUCATION *
What best describes the
highest level of education
you have achieved?
• Schooling until age 16
• Schooling until age 18
• Trade / technical school or college
• University degree
• Postgraduate degree
NOTE: Respondents are shown education levels / options relevant to their own market. All of
them correspond to the International Standard Classification of Education (ISCED).
TYPE OF
STUDENT
COURSE
What type of course /
qualification are you currently
studying for?
• Undergraduate degree
• Postgraduate degree
• Short course (e.g. certificates)
• Trade / technical course
• Other
NOTE: This question is asked only to those who say they are currently in education
GWI Core Survey Q4 2019 | Demographics 7
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
COUNTRY OF
RESIDENCE*
• Argentina
• Australia
• Austria
• Belgium
• Brazil
• Canada
• China
• Colombia
• Denmark
• Egypt
• France
• Germany
• Ghana
• Hong Kong
• India
• Indonesia
• Israel
• Ireland
• Italy
• Japan
• Kenya
• Malaysia
• Mexico
• Morocco
• Netherlands
• New Zealand
• Nigeria
• Philippines
• Poland
• Portugal
• Romania
• Russia
• Saudi Arabia
• Singapore
• South Africa
• South Korea
• Spain
• Sweden
• Switzerland
• Taiwan
• Thailand
• Turkey
• UAE
• UK
• USA
• Vietnam
COUNTRY LOCAL
REGIONS*
In what city or region of the
country do you live?
Respondents see a list appropriate to their country of residence
WORLD REGION
(WORLD)*
• APAC
Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand,
Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam
• Europe
Austria, Belgium, Denmark, France, Germany, Ireland, Italy, Netherlands, Poland,
Portugal, Romania, Russia, Spain, Sweden, Switzerland, Turkey, UK
• Latin America
Argentina, Brazil, Colombia, Mexico
• Middle East & Africa
Egypt, Ghana, Kenya, Israel, Morocco, Nigeria, Saudi Arabia, South Africa, UAE
• North America
Canada, USA
NOTE: Responses to this question are auto-generated from panel information, with respondents then grouped
into world regions
GWI Core Survey Q4 2019 | Demographics 8
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
WORLD REGION
(ECONOMIC)*
• APEC
Australia, Canada, China, Hong Kong, Indonesia, Japan, Malaysia, Mexico, New
Zealand, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, USA,
Vietnam
• ASEAN
Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam
• BRIC
Brazil, China, India, Russia
• BRICS
Brazil, China, India, Russia, South Africa
• EU5
France, Germany, Italy, Spain, UK
• G7
Canada, France, Germany, Italy, Japan, UK, USA
• G8
Canada, France, Germany, Italy, Japan, Russia, UK, USA
• G20
Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy,
Japan, Mexico, Russia, Saudi Arabia, South Africa, South Korea, Spain, Turkey, UK,
USA
• OECD
Australia, Austria, Belgium, Canada, Denmark, France, Germany, Ireland, Italy, Japan,
Italy, Japan, Mexico, Netherlands, New Zealand, Poland, Portugal, South Korea,
Spain, Sweden Switzerland, Turkey, UK, USA
• Emerging Markets
Argentina, Brazil, China, Egypt, Ghana, India, Indonesia, Kenya, Malaysia, Mexico,
Morocco, Nigeria, Philippines, Poland. Russia, Saudi Arabia, South Africa, Taiwan,
Thailand, Turkey, Vietnam
NOTE: Responses to this question are auto-generated from panel information, with respondents then grouped
into economic regions
URBAN CONTEXT*
Where is your household
located?
Urban Environment | Suburban Environment | Rural Environment
HOUSEHOLD LIVING
ARRANGEMENT*
What best describes your
current living situation?
• Live by myself
• Live with friends / roommates
• Live with my parent(s)
• Live with my partner / spouse
(“Live with my spouse” in Egypt, Morocco, Saudi Arabia and UAE)
• Other
RELATIONSHIP
STATUS*
What best describes your
marital status?
• Single
• In a relationship
("Engaged" in Egypt, Morocco, Saudi Arabia and UAE)
• Married
• Divorced / widowed
• Other
GWI Core Survey Q4 2019 | Demographics 9
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
PREGNANCY
Are either you or your partner
currently pregnant?
Yes | No | Prefer not to say
NOTE: This question is asked to 16-54 year-olds only.
It is not asked in Egypt, Saudi Arabia and UAE.
NUMBER OF
CHILDREN*
How many children
do you have?
0 | 1 | 2 | 3+
AGE OF
CHILDREN*
How old are your children?
• 0-6 months old
• 7-12 months old
• 1 year old
• 2 years old
• 3-5 years old
• 6-11 years old
• 12-16 years old
• 17-18 years old
• 19-21 years old
• 21+ years old
• Prefer not to say
CHILDREN IN
HOUSEHOLD
Does your child live with you? /
Do your children live with you?
• Yes
• One of them does
• Some of them do
• No
NOTE: This question has variable wording in the question text and answer options, depending on whether the respondent said
they had 1 or 2+ children.
FAMILY STAGE
Based on their answers to the
Household Living
Arrangement, Number of
Children, Age of Children and
Children in Household
questions, respondents are
automatically assigned to one
of these groups.
• Live alone (have no children)
• Live alone (children left home)
• Live with children (16 or under)
• Live with children (over 16)
• Live with children (mix of under- and over-16s)
• Live with children (youngest at home is 16 or under, older children left home)
• Live with partner (have no children)
• Live with partner (children left home)
• Live with partner and children (16 or under)
• Live with partner and children (over 16)
• Live with partner and children (mix of under- and over-16s)
• Live with partner and children (youngest at home is 16 or under, older children
left home)
• Live with parents (have no children)
• Live with parents (children left home)
• Live with parents and children (16 or under)
• Live with parents and children (over 16)
• Live with parents and children (mix of under- and over-16s)
• Live with parents and children (youngest at home is 16 or under, older children
left home)
GWI Core Survey Q4 2019 | Demographics 10
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
GRANDCHILDREN
Do you have any
grandchildren?
• Yes
• No
NOTE: This question is asked to all respondents aged 35+ who have children aged 17 years
or over.
PETS IN
HOUSEHOLD
Does your household have
pets?
• Cats
• Dogs
• Other Pets
• I don’t have any pets
SEXUAL
ORIENTATION
Which best describes your
sexual orientation?
• Heterosexual
• Homosexual (e.g. gay or lesbian)
• Bisexual
• Other
• Prefer Not to Say
NOTE: This question is asked only in North America, Australia, New Zealand and Europe
(excluding Poland, Turkey, Romania and Russia)
• Live in a shared household (have no children)
• Live in a shared household with my children (16 or under)
• Live in a shared household with my children (over 16)
• Live in a shared household with my children (mix of under- and over-16s)
• Live in a shared household with my children (youngest at home is 16 or under,
older children left home)
• Other
ETHNICITY*
What best describes your
ethnicity?
Israel
• Arab
• Jewish
• Other
• Prefer not to say
New Zealand
• New Zealand European
• Chinese
• Indian
• Māori
• Middle Eastern / Latin American /
African
• Pacific Islander
• Other Asian
• Other Ethnicity
• Prefer Not to Say
Malaysia
• Chinese
• Indian
• Malay
• Other Bumiputra
• Prefer Not to Say
Singapore
• Chinese
• Indian
• Malay
• Other
• Prefer Not to Say
South Africa
• Black African
• Coloured
• Indian or Asian
• White
• Other
• I'd rather not say
GWI Core Survey Q4 2019 | Demographics 11
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
NATIONALITY*
What best describes your
nationality?
Saudi Arabia and UAE only
• Bangladeshi
• Egyptian
• European / American
• Filipino
• Indian
• Jordanian
• Pakistani
• Palestinian
• Saudi
• Sudani
• Syrian
• UAE Local
• Yemani
• Other Asian
• Other Nationality
• Prefer Not to Say
UK
• Asian / Asian British
• Black / African / Caribbean / Black
British
• Mixed / Multiple Ethnic Groups
• White
• Other
• Prefer Not to Say
USA
• Asian / Pacific Islander
• Black / African American
• Hispanic
• Native American
• White / Caucasian non-Hispanic
• Other
• I'd rather not say
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 12
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Attitudes & Lifestyle
Personal / Household Assets
VEHICLE
OWNERSHIP*
How many cars/vans does your
household own?
0 | 1 | 2 | 3+
VEHICLE FUEL TYPE
What type of car(s)/van(s)?
• Petrol
• Diesel
• Hybrid
• Electric
• Other / Don’t know
NUMBER OF
PROPERTIES
OWNED
Respondents do not answer
this question directly; it is auto-
generated based on their
responses to the Property
Ownership question.
0 | 1 | 2 | 3+
PROPERTY BY TYPE
OF OWNERSHIP
How many houses /
properties do you own?
• Outright
• With a Mortgage
0 | 1 | 2 | 3+
PROPERTY RENTAL
Do you rent the property /
room you live in?
Yes | No
FINANCIAL
PRODUCTS**
Do you currently have any
of the following?
• A bank account
• A credit card
• A short-term loan
Yes | No | Prefer Not to Say
NOTE: Under 18s are not asked about credit cards or short-term loans.
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 13
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
TYPE OF
SAVINGS /
INVESTMENTS*
What savings / investments do
you have?
• Annuities
• Art / antiques
• Bonds
• Cash / savings / pension
• Cryptocurrency (e.g. Bitcoin)
• Gold
• Mutual / managed investment funds
• Real estate / property
(other than the house you live in)
• Stocks / shares
• Other
• Prefer not to say
• I don't have any savings / investments
VALUE OF
SAVINGS /
INVESTMENTS*
Approximately how much are
your savings and investments
worth?
• Under $25,001
• $25,001 - $50,000
• $50,001 - $100,000
• $100,001 - $250,000
• $250,001 - $500,000
• $500,001 - $1 million
• $1 million+
• Don't know
• Prefer not to state
NOTE: Respondents see values in their own currency, which correspond approximately to the
US $ amounts listed above
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 14
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Lifestyle Indicators
LIFESTYLE
SEGMENTATION
Based on how frequently they
undertake various lifestyle
activities, all respondents are
classified as Regular,
Semi-Regular, Occasional or
Non-Engagers across the
following areas:
• Donating to Charity
• Drinking Alcohol
• Driving a Car
• Eating Fast Food
• Eating Out at a Restaurant
• Running / Jogging
• Going to a Gym
• Other forms of Exercising
• Using Public Transport
• Visiting the cinema
Donate to Charity
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Drink Alcohol
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Drive a Car
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Eat Fast Food
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once every two weeks
Once a week / More than once a week
Eat Out at
a Restaurant
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Go Running /
Jogging
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Go to a Gym
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 15
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Other forms of
exercise
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Use Public
Transport
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
Visit the Cinema
Non-Engagers
Occasionals
Semi-Regulars
Regulars
Never
Less often / Once a month
Once a week / Once every two weeks
More than once a week
NOTE: In Q3 2018, a new segmentation was introduced to cover Travel behaviors. See the Travel section.
LIFESTYLE
INDICATORS
On average, how often would
you say you do the following
things?
• More than once a week
• At least once a week
• At least once every 2
weeks
• At least once a month
• Less often
• Never
• Donate to charity
• Drink alcohol
• Drive a car
• Eat fast food
(e.g. McDonalds, KFC, Subway, Burger King or similar)
• Eat out at a restaurant
• Use public transport
(e.g. a train, bus or metro)
• Visit the cinema
NOTE: Alcohol is hidden from Egypt, Saudi Arabia & UAE and is age-sensitive.
FREQUENCY
OF DRINKS
CONSUMPTION**
How frequently do you drink
the following?
• At least once a month
• Less than once a month
• Never
• Baijiu
China only
• Beer / lager
• Bottled water
• Brandy / cognac
• Cider
• Coffee
• Energy drinks
(e.g. Red
Bull, Monster)
• Fruit juice
• Gin
• Iced tea
• Liqueurs
(e.g. Baileys, Cointreau)
• Non-alcoholic beer
• Rum
• Soft drinks
(e.g. Cola, Lemonade etc)
• Sparkling wine
(e.g. Champagne)
• Tea
• Tequila
• Vodka
• Wine
• Whiskey
NOTE: Alcohol options are hidden from Egypt, Saudi Arabia & UAE and are age-sensitive.
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 16
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Professional Life
EMPLOYMENT
STATUS*
What is your current working
status?
• Full-time worker
• Part-time worker
• Self-employed / Freelancer
• Full-time parent / Stay-at-home
parent
• Student
• Unemployed
• Retired
• Other
WORK SECTOR /
INDUSTRY
Which of the following best
describes the current
sector of your work?
• Accounting
• Advertising
• Agriculture / Forestry
• Arts & Entertainment
• Banking
• Building / Construction
• Charity / Non-Profit
• Education
• Engineering
• Financial Services / Investment
• Government
(national or local)
• Healthcare / Medical services
• Health & Beauty
• Hospitality
• HR & Training
• Insurance
• IT / Telecommunications
• Law Enforcement / Police services
• Legal Services
• Management consulting
• Manufacturing
• Marketing / PR
• Media, Journalism & Publishing
• Military / Armed forces
• Mining / Oil / Gas
• Real estate / Property
• Research / Science
• Retail / Fashion
• Software Development /
Computer Engineering
• Transport, Logistics or Distribution
• Travel, Tourism or Leisure Services
• Other
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 17
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
WORK
POSITION / ROLE
What best describes your
current position / role?
Asked to all:
• CEO / President / MD / C-Suite
• Director
• Senior Manager
• Mid-level Manager
• Entry-level Manager
• Non-Managerial
• Consultant
• Volunteer
• Accountant
• Other
Asked to certain sectors:
• Accounts Assistant / Clerk
Only if Accounting
• Actuary
Only if Insurance
• Ad Sales Rep
Only if Advertising
• Adjuster
Only if Insurance
• Administrator
Only if Government (national or local), Healthcare / Medical
services or HR & Training
• Admissions officer
Only if Education
• Agricultural worker
Only if Agriculture / Forestry
• Architect
Only if Building / Construction or Real Estate / Property
• Artist / Actor / Musician
Only if Arts and Entertainment
• Assembler / Fabricator
Only if Manufacturing
• Bank Clerk / Teller / Manager
Only if Investment or Banking
• Barista
Only if Hospitality
• Bartender
Only if Hospitality
• Beauty Therapist
Only if Health & Beauty
• Border patrol staff
Only if Law Enforcement / Police services
• Brazer / welder / cutter / solderer
Only if Manufacturing
• Broker / Dealer / Trader
Only if Financial Services / Investment, Banking or Real
Estate / Property
• Budget Analyst
Only if Investment or Banking
• Business Analyst
Only if IT / Telecommunications
• Buyer
Only if Retail / Fashion
• Campaign assistant / manager
Only if Charity / Non-Profit
• Cashier / clerk
Only if Retail / Fashion
• Charity administrator
Only if Charity / Non-Profit
• Chef / catering staff
Only if Hospitality or Travel, Tourism or Leisure Services
• Claims clerk
Only if Insurance
• Coach
Only if Education
• Computer Scientist
Only if IT / Telecommunications or Software Development /
Computer Engineering
• Concierge staff
Only if Hospitality or Travel, Tourism or Leisure Services
• Conservationist
Only if Agriculture / Forestry
• Construction worker
Only if Building & Construction or Mining / Oil / Gas
• Content marketer / writer
Only if Marketing / PR
• Copy writer / editor
Only if Media, Journalism & Publishing
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 18
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Courier
Only if Transport, Logistics or Distribution
• Criminologist
Only if Law Enforcement / Police Services
• Customer service assistant
Only if Retail / Fashion
• Dentist
Only if Healthcare / Medical Services
• Design Engineer
Only if Healthcare / Medical Services, Transport / Logistics /
Distribution, Travel / Tourism / Leisure Services, Research / Science, Agriculture /
Forestry, Building / Construction, Engineering, Manufacturing or Mining / Oil /
Gas
• Designer
Only if Advertising, Arts & Entertainment, Building & Construction,
Engineering, Manufacturing or Real Estate / Property
• Development assistant / manager
Only if Charity / Non-Profit
• Distribution manager
Only if Transport, Logistics or Distribution
• Doctor
Only if Healthcare / Medical Services
• Driver
Only if Transport, Logistics or Distribution or Travel, Tourism or Leisure
Services
• Editor Only if Media, Journalism & Publishing
• Editorial assistant
Only if Media, Journalism & Publishing
• Educational administrator
Only if Education
• Elected representative
Only if Government (national or local)
• Electrician / Plumber / Mechanic / Builder / Other tradesman
Only if Building / Construction or Real Estate / Property
• Emergency services worker
Only if Law Enforcement / Police Services
• Engineer
Only if Engineering or Agriculture / Forestry or Mining / Oil / Gas
• Event manager
Only if Marketing / PR
• Facilities Manager
Only if Retail / Fashion, Healthcare / Medical Services,
Government (national or local), Transport / Logistics / Distribution, Travel /
Tourism / Leisure Services, Agriculture / Forestry or Manufacturing
• Farmer
Only if Agriculture / Forestry
• Fashion Designer / Merchandiser
Only if Retail / Fashion
• Financial / Securities Analyst
Only if Financial Services / Investment or Banking
• Financial Advisor / CFP
Only if Financial Services / Investment or Banking
• Fitness Trainer / Instructor
Only if Health & Beauty
• Forester
Only if Agriculture / Forestry
• Fundraiser
Only if Charity / Non-Profit or Government (national or local)
• Grant officer / advisor
Only if Charity / Non-profit
• Hairdresser / Stylist / Technician
Only if Health & Beauty
• Hotel staff
Only if Hospitality or Travel, Tourism or Leisure Services
• Intelligence officer
Only if Military / Armed forces
• Interior Designer
Only if Real estate / property or Building /Construction
• Investment Banker
Only if Financial Services / Investment or Banking
• Landscaper
Only if Agriculture / Forestry or Real estate / Property
• Lawyer / Judge
Only if Legal Services
• Lecturer / Teacher
Only if Education
• Librarian
Only if Education
• Loan Officer
Only if Investment or Banking
• Lobbyist
Only if Government (national or local)
• Machinist
Only if Manufacturing
• Make-up Artist / Nail Technician
Only if Health & Beauty
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 19
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Marketing Exec / Manager
Only if Advertising or Marketing / PR
• Masseur
Only if Health & Beauty
• Media Buyer
Only if Advertising
• Network Engineer
Only if IT / Telecommunications or Software Development /
Computer Engineering
• Nurse / Healthcare worker
Only if Healthcare / Medical Services
• Nursery worker
Only if Education
• Officer / soldier
Only if Military / Armed forces
• Operations Manager
Only if Retail / Fashion, Government (national or local),
Transport / Logistics / Distribution, Travel / Tourism / Leisure, Agriculture /
Forestry, Banking, Building / Construction, Engineering, IT /
Telecommunications, Manufacturing or Mining / Oil / Gas
• Other Legal (Paralegals, Arbitrators, etc.)
Only if Legal Services
• Payroll Clerk
Only if Accounting
• Pharmacist
Only if Retail or Healthcare / Medical Services
• Photographer
Only if Arts & Entertainment
• Physiotherapist / Osteopath
Only if Healthcare / Medical services
• Pilot / Cabin Crew / Airline worker
Only if Travel, Tourism or Leisure Services
• Planner
Only if Advertising
• Policy / law enforcement officer
Only if Law Enforcement / Police services
• Policy researcher
Only if Charity / Non-Profit
• PR assistant / exec
Only if Marketing / PR
• Process Engineer
Only if Healthcare / Medical Services, Transport / Logistics /
Distribution, Travel / Tourism / Leisure Services, Research / Science, Agriculture /
Forestry, Building / Construction, Engineering, Manufacturing or Mining / Oil /
Gas
• Producer
Only if Arts & Entertainment
• Production assistant
Only if Media, Journalism & Publishing
• Production manager
Only if Manufacturing
• Programmer
Only if IT / Telecommunications or Software Development /
Computer Engineering
• Psychologist / Therapist / Counselor
Only if Healthcare / Medical Services or
Government or Education
• Public service worker
Only if Government (national or local)
• Purchasing Manager
Only if Retail / Fashion, Transport / Logistics / Distribution,
Travel / Tourism / Leisure Services, Charity / Non-Profit, Building / Construction,
Insurance, Manufacturing, Marketing / PR or Hospitality
• Quality control inspector
Only if Manufacturing
• Realtor / estate agent
Only if Real Estate / Property
• Recruiter / Talent manager
Only if HR & Training
• Registered Investment Advisor (RIA)
Only if Financial Services / Investment or
Banking
• Researcher
Only if Education, Engineering, Government (national or local) or
Research / Science
• Risk consultant
Only if Insurance
• Safety Manager / Operational Health & Safety
Only if Healthcare / Medical
Services, Transport / Logistics / Distribution, Travel / Tourism / Leisure Services,
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 20
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Agriculture / Forestry, Building / Construction, Engineering, Manufacturing or
Mining / Oil / Gas
• Scientist
Only if Agriculture / Forestry, Mining / Oil / Gas or Research / Science
• SEO analyst
Only if Marketing / PR
• Social media analyst
Only if Marketing / PR
• Software Developer
Only if IT / Telecommunications or Software Development /
Computer Engineering
• Solicitor
Only if Legal Services
• Store manager
Only if Retail / Fashion
• Stylist
Only if Retail / Fashion
• Surveyor
Only if Building & Construction or Engineering
• Systems Analyst
Only if IT / Telecommunications or Software Development /
Computer Engineering
• Teaching assistant
Only if Education
• Tech Support
Only if IT / Telecommunications or Software Development /
Computer Engineering
• Technician
Only if Military / Armed forces or Mining / Oil / Gas
• Tour guide / operator
Only if Travel, Tourism or Leisure Services
• Traffic Consultant / Engineer
Only if Transport / Logistics / Distribution or
Engineering
• Training & development officer / manager
Only if Education or HR & Training
• Travel agent / rep
Only if Travel, Tourism or Leisure Services
• Underwriter
Only if Insurance
• Veterinarian
Only if Healthcare / Medical services
• Waiting staff
Only if Hospitality or Travel, Tourism or Leisure Services
• Welfare officer / counsellor
Only if Education
• Writer / Journalist
Only if Media / Journalism
NOTE: Bartender is hidden from Egypt, Saudi Arabia & UAE.
COMPANY SIZE
What size is your company /
the company you work for?
• Under 10 employees
• 10 – 50 employees
• 50 – 250 employees
• 250 – 1000 employees
• 1000 – 2000 employees
• 2000 – 5000 employees
• Over 5000 employees
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 21
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
WORK AREAS OF
RESPONSIBILITY
Do you have responsibility
for any of the following?
• Advertising and marketing
• Client or account management
• Company owner or Founder
• Company strategy
• Direct reports / team management
• General management
• HR / Training / Office support
• Managing budgets
• Purchasing of IT, telecoms or technology products and services
• Purchasing of any other products and services
• Recruiting new employees
• Sales
• Software development / Computer engineering
• None of the above
WORK DECISION-
MAKING POWER
This segmentation is auto-
generated based on answers
to the Areas of Responsibility
question, with respondents
classified as follows:
• Senior Decision-
Makers
Responsible for Company strategy
or were the Company founder
• Decision-Makers
Responsible for: managing budgets or company purchases of
products / services, for general management, or for direct
reports / team management
• Purchasers
Responsible for: company purchases
of products / services
• Operations
Responsible for: HR / training / office support
or recruiting new employees
B2B PURCHASE
INFLUENCERS
When purchasing items for
your business department,
how do you typically find out
about new brands, products or
services?
• Ads seen in non-trade / traditional media
• Ads seen via trade magazines / websites
• Brand pages or posts on social media
• Brochures / other information received by post
• Direct contact from brand representatives (e.g. emails, calls, social media)
• Emails from brands
• News / opinion articles in trade magazines or websites
• Recommendations / endorsements from industry experts
• Recommendations from colleagues / business contacts
• Search engines
• Other sources
• I do not purchase for my business / department
VETERAN
Are you a US veteran?
Yes | No
NOTE: This question is asked in the US only
RESPONSIBILITY
FOR FOOD
SHOPPING
Are you the main or joint food
shopper in your household?
Main | Joint | Do not do the shopping
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 22
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Attitudes & Interests
ATTITUDINAL
SEGMENTATION
Based on their responses to
the attitudinal questions,
respondents are classified into
the following segments:
• Altruists
• Aspirational
• Cosmopolitan
• Economical
• Image-Conscious
• Informed
• Privacy-Conscious
• Spontaneous
• Status-Seekers
• Technophiles
Altruists
Those who somewhat / strongly agree with all of the following statements: I think it is
very important to contribute to the community I live in; I think we should all strive for
equality; I would pay more for sustainable / eco-friendly products.
Aspirational
Those who somewhat / strongly agree with the statement that they always strive to
achieve more in life, as well as strongly agreeing with at least two of the following
statements: I am very career orientated; It is important to me to continue to develop
new skills throughout life; I like to challenge and push myself to be the best I can be in
life; Money is the best measure of success; You should seize opportunities when they
arise.
Cosmopolitan
Those who somewhat / strongly agree with all of the following statements: I am
interested in other cultures and countries; I like to be surrounded by different
people, cultures, ideas and lifestyles; I like to explore the world around me; I
regularly try new foods from other countries; I would like to work and live abroad.
Economical
Those who somewhat / strongly disagree with the statement that they tend to buy
the premium version of the product, as well as somewhat/strongly agreeing with at
least one of the following statements: When buying a product, the price is more
important for me than the brand name; I always try to find the best deals for products
that I want to buy.
Image-
Conscious
Those who somewhat / strongly disagree with the statement that they are indifferent
to what is ‘in’ right now / what is popular, as well as somewhat / strongly agreeing
with at least one of the following statements: I like to keep up with the latest fashions;
I like to stand out in the crowd; I look after my appearance / image; It is important for
me to feel respected by my peers.
Informed
Those who somewhat / strongly agree with at least two of the following statements:
I find that I am easily swayed by other people’s opinion; It is important to be well
informed about things; It is important to stay in touch with what is going on in the
world; When buying products and services, I always like to seek an expert opinion
before purchasing. In addition, they also strongly / somewhat disagree with both of
the following: I tend to make decisions quickly based on ‘gut’ feeling; Other people
view me as adventurous.
Privacy-
Conscious
Those who somewhat / strongly agree with at least two of the following statements:
I am concerned about the Internet eroding my personal privacy; I prefer to be
anonymous when using the internet; I worry about my how my personal data is being
used by companies.
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 23
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Spontaneous
Those who somewhat/strongly agree with at least two of the following statements: I
always like to try new products; I am a risk taker; I like to pursue a life of challenge,
novelty and change; I tend to make decisions quickly, based on ‘gut feeling’; Other
people view me as adventurous. They also strongly / somewhat disagree with both of
the following: It is important to be well informed about things; When buying
products and services, I always like to seek an expert opinion before purchasing.
Status-Seekers
Those who somewhat/strongly agree with at least four of the following statements: I
always strive to achieve more in life; I tend to buy the premium version of the
product; I would consider myself to be much more affluent than the average; I am a
brand conscious person; It is important for me to feel respected by my peers.
Technophiles
those who somewhat/strongly agree with at least two of the following statements:
Having the latest technological products is very important to me; I am constantly
connected online; It’s critical for me to be contactable at all times in terms of my
private life; The internet makes me feel closer to people. They also
somewhat/strongly disagree with both of the following statements: I just don’t
understand computers and new technology; Technology makes life more
complicated.
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 24
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
ATTITUDES: SELF-
PERCEPTIONS
To what extent do you
agree/disagree with the
statements below on your
perception of yourself?
• Strongly agree
• Somewhat agree
• Neither agree nor
disagree
• Somewhat agree
• Strongly disagree
• Family is the most important thing in my life
• I always like to try new products
• I always strive to achieve more in life
• I always try to find the best deals for products that I want to buy
• I am a brand conscious person
• I am a risk taker
• I am comfortable borrowing money
• I am indifferent to what is 'in' right now/what is popular
• I am proactive about investing money
• I am very career orientated
• I find that I am easily swayed by other people's opinion
• I like to challenge and push myself to be the best I can be in life
• I like to keep up with the latest fashions
• I like to pursue a life of challenge, novelty and change
• I like to stand out in a crowd
• I look after my appearance/image
• I regularly inform friends and family on new products/services
• I tend to buy brands I see advertised
• I tend to buy the premium version of a product
• I tend to make decisions quickly, based on 'gut feeling'
• I tend to opt in for personalized loyalty rewards from brands
• I think we should all strive for equality
• I try to buy natural / organic products
• I try to fit as much into my day as possible
• I would buy a product/service simply for the experience of being part of the
community built around it
• I would consider myself to be a creative person
• I would consider myself to be much more affluent than the average
• I would pay more for sustainable/eco-friendly products
• I would rather spend money on a unique experience than a status brand
• I'd rather sign up for a membership to a product/service than pay extra to own it
• It is important for me to feel respected by my peers
• It is important to be well informed about things
• It is important to me to continue to develop new skills throughout life
• Money is the best measure of success
• Once I find a brand I like I tend to stick to it
• Other people view me as adventurous
• When buying a product, the price is more important for me than the brand name
• When buying products and services, I always like to seek an expert opinion
before purchasing
• You should seize opportunities when they arise
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 25
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
ATTITUDES: FUTURE
OUTLOOK
In the next 6 months, how do
you think the following will
change?
• Stay the same
• Get Better
• Get worse
• The economy of the country where you live
• Your personal finances
• The environment
ATTITUDES:
TECHNOLOGY
& THE WEB
To what extent do you agree /
disagree with the statements
below on your outlook on
technology and the web?
• Strongly agree
• Somewhat agree
• Neither agree nor
disagree
• Somewhat agree
• Strongly disagree
• Having the latest technological products is very important to me
• I am concerned about the internet eroding my personal privacy
• I am constantly connected online
• I feel more insecure without my mobile phone than my wallet
• I just don't understand computers and new technology
• I prefer to be anonymous when using the internet
• I worry about how my personal data is being used by companies
• It's critical for me to be able to be contactable at all times in terms of my private
life
• Technology makes life more complicated
• The internet makes me feel closer to people
• There is too much choice online
• When I need information, the first place I look is the internet
ATTITUDES: WORLD
OUTLOOK
To what extent do you
agree / disagree with the
statements below?
• Strongly agree
• Somewhat agree
• Neither agree nor
disagree
• Somewhat agree
• Strongly disagree
• I am interested in international events
• I am interested in other cultures and countries
• I feel positive about the future of the environment
• I feel positive about the global economy
• I like to be surrounded by different people, cultures, ideas and lifestyles
• I like to explore the world around me
• I regularly try new foods from other countries
• I think it is very important to contribute to the community I live in
• I would like to work and live abroad
• It is important to stay in touch with what is going on in the world
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 26
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
PERCEPTIONS /
VALUES*
MOBILE
RESPONDENTS
ONLY
Which of the following words
describe you?
• Adventurous
• Affluent
• Brand-conscious
• Career-oriented
• Constantly connected online
• Creative
• Fashion-Conscious
• Money-Driven
• Price-Conscious
• Risk-taker
• Social / Outgoing
• Technology-lover
Which of the following things
are important to you?
• Being respected by others
• Gaining new skills
• Seizing opportunities
• My family
• Helping the environment
• Standing out in the crowd
• Challenging myself
• Exploring the world
• Equality
• Finding the best deals
• Contributing to my community
• Having the latest products
Please select all the things that
you would say you do
• Make decisions quickly
• Tell friends / family about
new products
• Stick to my favorite brands
• Strive to achieve more
• Look after your appearance
• Try to buy natural / organic products
• Buy premium versions of a product
• Have an interest in other
cultures / countries
• Seek expert opinions before I buy
• Prefer being anonymous online
• Worry about my personal data online
• Feel positive about the economy
NOTE: These questions are asked in the Mobile version of the study only, and are designed
to proxy as many of the attitudes asked in the full version as possible.
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 27
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
PERSONAL
INTERESTS*
Which of these things are you
interested in?
• Adventure / extreme sports
• Beauty / cosmetics
• Books / literature
• Business
• Cars / motoring
• Celebrity news / gossip
• Charities / volunteering
• Computers / coding
• Cooking
• Dance
(ballet, street dance, salsa etc)
• DIY / home improvements
• Eating out
• Economy / finance
• Entrepreneurship
• Environmental issues
• E-sports
• Fashion
• Films / cinema
• Fine art
• Fitness & exercise
• Food & drink
• Gadgets
• Gambling
• Gaming
• Gardening
• Handicrafts
• Health foods / drinks
• History
• Investments
• Live events
(e.g. music festivals)
• Local issues
• Museums / galleries
• Music
• News / current affairs
• Outdoor activities
(e.g. camping,
•
hiking)
• Personal healthcare
• Pets / pet care
• Photography
• Playing sport
• Politics / social issues
• Reality TV
• Science
• Technology
• Television
• Theater
• Travel
• Urban / modern art
• Vegan food
• Vegetarian food
• Watching sport
• Wildlife / nature
PERSONAL
INTERESTS
SEGMENTATION*
This question is auto-
generated based on
responses to the Interests
question.
Arts & Culture
Enthusiasts
Those who say they are strongly interested in at least three of
the following:
• Books / literature
• Dance (ballet, street dance,
salsa etc)
• Fine art
• History
• Live events (e.g. music
festivals)
• Museums / galleries
• Theater
• Urban / modern art
Current Affairs &
Causes Enthusiasts
Those who say they are strongly interested in at least three of
the following:
• Business
• Charities / volunteering
• Economy / finance
• Entrepreneurship
• Environmental issues
• Local issues
• News / current affairs
• Politics / social issues
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 28
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Health, Fitness &
Beauty Enthusiasts
Those who say they are strongly interested in at least three of
the following:
• Adventure / extreme sports
• Beauty / cosmetics
• Fitness & exercise
• Health foods / drinks
• Personal healthcare
• Playing sport
• Vegetarian food
• Watching sport
Home & Lifestyle
Enthusiasts
Those who say they are strongly interested in at least three of
the following:
• Cooking
• DIY / home improvements
• Food & drink
• Gambling
• Gardening
• Handicrafts
• Pets / pet care
• Travel
Popular Culture &
Leisure Enthusiasts
Those who say they are strongly interested in at least three of
the following:
• Celebrity news / gossip
• Eating out
• Fashion
• Films / cinema
• Gaming
• Music
• Reality TV
• Television
Science, Tech &
Nature Enthusiasts
Those who say they are strongly interested in at least three of
the following:
• Cars / motoring
• Computers / coding
• Gadgets
• Outdoor activities (e.g.
camping, hiking)
• Photography
• Science
• Technology
• Wildlife / nature
REASONS FOR
USING INTERNET
Which of these things are
important reasons for you
using the internet?
• Accessing / listening to music
• Business-related networking
• Business-related research
• Education / study-related purposes
• Filling up spare time / general
browsing
• Finding information
• Finding new ideas or inspiration
• Gaming
• Keeping up-to-date with news /
events
• Managing finances / savings
• Meeting new people / making new
connections
• Organizing your day-to-day life
• Researching health issues /
healthcare products
• Researching how to do things
• Researching places / vacations /
travel
• Researching products / brands
• Sharing your opinion
• Staying in touch with friends / family
• Watching videos, TV shows or movies
• None of these
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 29
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Travel
ALL TRAVEL
BEHAVIORS
How often do you typically do
the following?
• Once a month
• Once every 2-3 months
• Once every 6 months
• Once a year
• Less often
• Never
Accommodation & Travel
• Fly in business or first class
• Hire a rental car
• Stay in a hotel
• Stay in rented accommodation (e.g. Airbnb)
Business Trips
• Have a domestic business trip
• Have a short-haul business trip abroad
• Have a medium-/long-haul business trip abroad
Vacations
• Have a domestic vacation
• Have a short-haul vacation abroad
• Have a medium-/long-haul vacation abroad
NOTE: Respondents do not see “short-haul” or “medium-/long-haul” in the question text;
instead, they are asked to think about places “less than 3 hours away by plane” for short-haul,
and “more than 3 hours away by plane” for medium-/long-haul.
TRAVEL BEHAVIOR
SEGMENTATION
Based on how frequently they
undertake travel activities, all
respondents are classified as
Regular, Semi-Regular,
Occasional or Non-Engagers
across the following areas:
• Fly in business or first class
• Have a domestic business trip
• Have a short-haul business trip
abroad
• Have a medium/long-haul business
trip abroad
• Have a domestic vacation
• Have a short-haul vacation abroad
• Have a medium/long-haul vacation
abroad
• Hire a rental car
• Stay in a hotel
• Stay in rented accommodation (e.g.
Airbnb)
Definitions
Non-Engagers
Occasionals
Semi-Regulars
Regulars
I don’t do this
Less often
Once a year / Once every 6 months
Once every 2-3 months / Once a month
HEALTH
CONDITIONS
Do you personally, or does
anyone in your household,
currently have any of the
following?
• I have this
• Someone else in my
household has this
• No / Prefer not to say
• Asthma
• Arthritis
• Diabetes
• High blood pressure
• High cholesterol
• Mental health conditions
• Hay fever or other allergies
• Migraines
• Physical disability
• Skin-related conditions
• Sleep-related conditions
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 30
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Sport and Exercise
GYM, RUNNING &
OTHER EXERCISE
FREQUENCY
How often do you typically do the following?
• Most days
• 2 - 3 times a week
• Once a week
• Once every two weeks
• Once a month
• Less often
• Never
• Go to a gym
• Go running
• Do other forms of exercise
• NET: Any form of exercise
SPORTS &
SPORTING
ACTIVITIES
Which of these sports /
sporting activities do you
regularly play or take part in?
Which of them do you
regularly follow, watch or have
any interest in?
• Play / Take Part In
• Follow / Interested In
• Watch on TV
• Watch online
• Watch / attend in person
• American football
• Athletics
• Badminton
• Baseball
• Basketball
• Boxing
• Cricket
• Cycling
• Exercise classes (e.g. yoga, Zumba,
spinning)
• Field hockey
• Football / soccer
• Golf
• Gymnastics
• Handball
Select Markets Only
• Horse-riding / equestrian
• Ice hockey
• Long-distance running (e.g.
marathons)
• Martial arts
• Motor sports
• Netball
• Rowing
• Rugby
• Sailing
• Squash
• Surfing
• Swimming
• Table tennis
• Tennis
• Triathlon
• Volleyball
• Winter sports (e.g. skiing)
• None of these
NOTE: Exercise classes are only asked in the Play / Take Part In section
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 31
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Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
SPORTING EVENTS
& LEAGUES
Which of these sporting events
/ leagues do you regularly
follow or have an interest in?
Which of them do you watch
regularly on broadcast TV?
Which of them do you watch
regularly online?
• Follow / Interested In
• Watch on TV
• Watch Online
Watch on a TV explained as
“This could include live
coverage, highlights packages
or any other content you watch
on a broadcast TV channel”.
Watch online explained as “This
could include live coverage you
stream, highlights, clips,
coverage on a social media
service or any other content you
access via the internet”.
General
• AFL (Australian Football League)
Australia only
• Americas Cup (Sailing)
• BWF World Championships (Badminton)
• BWF World Tour (Badminton)
• Challenge EHF Cup
Romania only
• College Football
USA only
• European Handball Champions League
Austria, Denmark, France, Germany,
Poland, Portugal, Romania, Russia, Spain, Sweden, Switzerland and Turkey only
• FIS Skiing World Cup
Europe, USA, Canada, Japan, China and South Korea only
• GAA (Gaelic Athletic Association)
Ireland only
• MLB (Major League Baseball)
• NFL (National Football League)
• NHL (National Hockey League)
• Nippon Professional Baseball
Japan only
• ONE Championship (Martial arts)
Asia Pacific only
• Professional Boxing
• Summer Olympics
• UFC (Ultimate Fighting Championship)
• Winter Olympics
Basketball
• College Basketball
• EuroLeague Basketball
Europe and Israel only
• FIBA Basketball World Cup/Qualifiers
• NBA (National Basketball Association)
Cricket
Australia, Egypt, India, New Zealand, Saudi Arabia, South Africa,
UK, UAE only
• ICC Cricket World Cup
• ICC World Twenty20
• ICC Women's Cricket World Cup
• ICC Women's World Twenty20
• Indian Premier League (IPL)
• International Test Match Cricket
• International One Day Cricket
• The Ashes
• Twenty20 Big Bash
• Vitality T20 Blast
UK Only
Cycling
• Giro d'Italia
• Tour de France
• Vuelta a Espana
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 32
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Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Football / Soccer
• A-League
Australia, New Zealand only
• AFC Asian Cup
APAC only
• AFC Champions League
APAC only
• AFF Suzuki Cup
APAC only
• Allsvenskan
Sweden only
• Arabian Gulf League
UAE only
• Austrian Football Bundesliga
Austria only
• Belgian Pro League
Belgium only
• Bundesliga
• 2. Bundesliga
Germany only
• CAF (Confederation of African Football)
Egypt and South Africa only
• Campeonato Brasileiro Série A
Brazil only
• Categoría Primera A
Colombia only
• Chinese Super League
• CONCACAF Champions League
North and Latin America only
• Copa Libertadores
North and Latin America only
• Danish Superliga
Denmark only
• Egyptian Premier League
Egypt only
• Ekstraklasa
Poland only
• English Football League
UK only
• Eredivisie
Netherlands only
• FA Cup
UK only
• FIFA World Cup
• FIFA Women's World Cup
• I-League
India only
• Israeli Premier League
Israel Only
• J-League
Japan only
• K-League
South Korea only
• LaLiga
• Segunda Division
Spain only
• Liga 1
Indonesia only
• Liga I
Romania only
• Liga Super Malaysia
Malaysia only
• Ligue 1
• MLS (Major League Soccer)
• Philippines Football League
Philippines only
• Premeira Liga
Portugal only
• Premier League
• Russian Football Premier League
Russia only
• S. League
Singapore only
• Saudi Professional League
Saudi Arabia only
• Serie A
• Serie B
Italy only
• South African Premier Division
South Africa only
• SPFL (Scottish Professional Soccer League)
UK only
• Super Lig
Turkey only
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 33
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• Superliga
Argentina only
• Swiss Super League
Switzerland only
• Taiwan Football Premier League
Taiwan only
• Thai League 1
Thailand only
• UEFA Champions League
• UEFA Europa League
• UEFA Euros / European Championship
• UEFA Women's Champions League
• V. League 1
Vietnam only
Golf
• European Tour
• LPGA (Ladies Golf Tour)
• PGA Championship
• PGA Tour
• The Masters Tournament
• The Open Championship
• The PLAYERS Championship
• The Ryder Cup
• US Open (Golf)
• World Golf Championships (WGC)
Motor Sports
• DTM
Europe only
• Formula 1
• Formula E (Electric Street Racing)
• IndyCar
• MotoGP
• NASCAR
• World Endurance Championship (WEC)
• World Rally Championship (WRC)
Rugby
• 6 Nations
Argentina, Australia, New Zealand, South Africa, Japan, USA + Europe
• European Rugby Champions Cup
Argentina, Australia, New Zealand, South Africa,
Japan, USA + Europe
• Four Nations (Southern Hemisphere National Competition)
Argentina, Australia,
New Zealand, South Africa, Japan, USA + Europe
• NRL (National Rugby League)
Australia and New Zealand only
• Premiership Rugby (English Club League)
Argentina, Australia, New Zealand,
South Africa, Japan, USA + Europe
• Guinness Pro 14 (Club League)
Argentina, Australia, New Zealand, South Africa,
Japan, USA + Europe
• Super League
UK and France only
• Super Rugby (Southern Hemisphere Club League)
Argentina, Australia, New
Zealand, South Africa, Japan, USA + Europe
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 34
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• Top 14 (French Club League)
Argentina, Australia, New Zealand, South Africa,
Japan, USA + Europe
• Rugby World Cup
• World Rugby Sevens
• Women's Rugby World Cup
Argentina, Australia, New Zealand, South Africa,
Japan, USA + Europe
Tennis
• Australian Open
• Davis Cup
• French Open
• US Open
• Wimbledon
NUMBER OF SPORTS
PLAYED /
PARTICIPATED IN
Based on their responses to
the Sports & Sporting
Activities question,
respondents are automatically
assigned to one of these
groups
• 0
• 1
• 2
• 3
• 4
• 5
• 6+
NUMBER OF SPORTS
EVENTS / LEAGUES
FOLLOWED
Based on their responses to
the Sporting Events & Leagues
question, respondents are
automatically assigned to one
of these groups
• 0
• 1-2
• 3-4
• 5-6
• 7-8
• 9-10
• 11+
Voting Intention
UK VOTING
INTENTION
If there were a General
Election tomorrow, which
party would you vote for?
• Brexit Party
• Conservative
• Green Party
• Labour
• Liberal Democrats
• Plaid Cymru
• SNP (Scottish National Party)
• Another party
• Undecided / unsure
• I would not vote
• Prefer not to say
USA VOTING
INTENTION
If there were an election
tomorrow, which type of
political candidate would
you support?
• Republican
• Democrat
• Independent
• None of the above
• Undecided / unsure
• I would not vote
• Prefer not to say
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 35
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Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Social Grading Segmentation
SOCIAL GRADING
SEGMENTATION
To allow a way to compare social grade across countries,
GlobalWebIndex has a system whereby respondents
receive points based on their answers to a number
questions relating to their lifestyles, professional lives
and personal circumstances.
Once these points have been allocated to all
respondents in a country, that market is divided into five
quintiles – with the 1
st
quintile containing those of the
highest social grade and the 5
th
quintile comprising
those at the other end of the spectrum. The global
segmentation then aggregates the quintiles from each
country; so, the 1
st
quintile at a global level comprises
those respondents who are in the 1
st
quintile within each
market. This ensures that no market will be unfairly
impacted by a behavior which could be important
globally but which might have less relevance locally
(such as car ownership in places like Hong Kong and
Singapore).
As a result of this approach, the nature of respondents in
the 1
st
quintile is likely to vary between countries,
depending on each market’s economic prosperity and
level of development. In short, 1
st
quintile respondents in
a market like the US are likely to be more affluent than
those in fast-growth markets. However, this was a
deliberate decision on GWI’s part, as otherwise the top
quintiles globally would be dominated by mature
markets across North America, Western Europe and
parts of APAC such as Japan.
For similar reasons, points relating to someone’s wealth
levels are awarded relative to their position within their
own market. Put another way, we allocated income-
related points based on whether someone is in the
Top 25%, Mid 50% or Lower 25% of their own country in
terms of declared income. That means a Top 25% person
in the US could earn far more than their Top 25%
counterparts in fast-growth markets.
For questions relating to income or wealth where we
offer a “prefer not to say” option, those who selected it
were awarded a neutral score designed not to up- or
down-weight their overall ranking. Only a small minority
of respondents select this option, however, and analysis
suggests that they come from a range of financial
backgrounds.
There are a total of 180 points available for each
respondent, and they were allocated as follows:
Income
(one score per
respondent;
max
20
points)
Top 25% 20
Mid 50% 8
Bottom 25% 1
Prefer not to say 5
Car Ownership
(one score per
respondent;
max 15 points)
0 cars in household 1
1 car in household 5
2 cars in household 10
3+ cars in household 15
Educational
Achievement
(one score per
respondent;
max 15 points)
Schooling until 16 1
Schooling until 18 2
Trade / Technical School 5
University 10
Post-graduate 15
Device Ownership
(one score per
respondent;
max score 10 points)
0 Devices owned 0
1-2 Devices owned 1
3-4 Devices owned 3
5-6 Devices owned 8
7+ Devices owned 10
Number of devices owned from a list of: smartphone, PC /
laptop, tablet, smart TV, games console, smart wristband,
smartwatch, TV streaming stick, VR device, e-reader
GWI Core Survey Q4 2019 | Attitudes & Lifestyle 36
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Vacations
(one score per
respondent for
foreign vacations,
one for domestic;
max score 30
points)
Take Foreign Vacations
At least once a month 15
Once every 2 or 3 months 12
Once every 6 months 8
Once a year 6
Less often 4
I don't do this 1
Take Domestic Vacations
At least once a month 15
Once every 2 or 3 months 12
Once every 6 months 8
Once a year 6
Less often 4
I don't do this 1
Savings and
Investments
(cumulative score
based on
responses
selected; max
score 75 points)
Real estate / property 15
Stocks / shares 10
Bonds 10
Annuities 10
Mutual / managed
investment funds 10
Art/antiques 5
Cryptocurrency 5
Gold 5
Cash / savings / pension 3
Other 2
Prefer not to say 3
None 0
Working Status
(one score per
respondent;
max 15
points)
In employment
CEO / President / MD / C-Suite .................. 15
Director ......................................................... 12
Lawyer / Judge ............................................. 10
Architect ....................................................... 10
Doctor/Dentist.............................................. 10
Financial Advisor / CFP ............................... 10
Broker / Trader / Dealer .............................. 10
Investment Banker ....................................... 10
Accountant ................................................... 10
Senior Manager.............................................. 8
Solicitor ........................................................... 8
Financial / Securities Analyst......................... 8
Scientist........................................................... 8
Registered Investment Advisor..................... 8
Pharmacist ...................................................... 8
Mid-level Manager ......................................... 6
Writer / Journalist .......................................... 6
Paralegal, Arbitrator etc ................................ 6
Psychologist / Counselor ............................... 6
Engineer ......................................................... 6
Entry-level Manager....................................... 5
Consultant ...................................................... 5
Cabin crew/pilot/airline worker .................... 5
Non-Managerial / Other ................................ 4
Bartender ........................................................ 4
Beauty Therapist ............................................. 4
Lecturer / Teacher .......................................... 4
Nurse / Healthcare worker ............................. 4
Fashion Designer / Merchandiser ................. 4
Artist / Actor / Musician ................................. 4
Fitness Trainer................................................. 4
Hairdresser ...................................................... 4
Make-up artist ................................................. 4
Masseur ........................................................... 4
Electrician / Tradesman ................................. 4
Farmer ............................................................. 4
Volunteer ......................................................... 4
Not in employment
Full-time Parent .............................................. 4
Student ............................................................ 2
Unemployed ................................................... 2
Retired ............................................................. 2
Other ............................................................... 2
Once these points have been allocated, all respondents will have a score ranging from 0-180.
These scores are then divided into five groups, and become the five social grade quintiles.
GWI Core Survey Q4 2019 | Device Ownership & Access 37
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Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Device Ownership & Access
Device Ownership & Usage
DEVICE
OWNERSHIP*
Which of the following
devices do you
personally own?
• e-Reader
(a digital reading device, e.g. Amazon Kindle, Kobo, Nook etc)
• Feature phone
• Games console
• PC / Laptop
• Smart home product
(e.g. voice-controlled speaker, remotely-controlled
lightbulb, plug, doorbell etc)
• Smart TV
(by which we mean a television that can connect to the internet)
• Smart wristband
(a digital wristband which typically tracks your health and fitness
levels. Popular examples include Nike Fuelband, Jawbone Up and Fitbit)
• Smartphone
(an internet and app-enabled phone such as the iPhone,
a BlackBerry or Android phones like the Galaxy S series)
• Smartwatch
(a watch which allows you to connect to the internet
and use apps. Popular smartwatches include, Sony Smartwatch,
Samsung Galaxy Gear and the Apple Watch)
• Tablet device
(e.g. an Apple iPad, Samsung Galaxy Tab,
Microsoft Surface, Google Nexus tablet)
• TV streaming stick / device
(a digital media device which streams
web content to your TV set, e.g. Apple TV, Amazon Fire TV Stick,
Google Chromecast, Roku Streaming Player)
• Virtual reality headset / device
(a device that immerses users into
simulated environments. Popular examples include PlayStation VR,
Samsung Gear VR, Google Cardboard and Deepoon VR)
• None of the above
DEVICES USED
TO ACCESS WEB*
Which of these do you use to
access the internet?
• Feature phone
• Games console
• Personal PC / Laptop
• Smartphone
• Tablet device
• Television
• Work PC / Laptop
DEVICE
SATISFACTION
How satisfied are you with
your device?
• Very satisfied
• Somewhat satisfied
• Neither satisfied nor
dissatisfied
• Somewhat dissatisfied
• Very dissatisfied
• Your PC / laptop
• Your Smartphone
• Your Smartwatch
UK and US only
• Your Tablet
GWI Core Survey Q4 2019 | Device Ownership & Access 38
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DEVICE
IMPORTANCE*
Which of these would you say
is the most important device
you use to access the
internet, whether at home
or elsewhere?
• Mobile
• PC / Laptop
• Tablet
NUMBER OF
DEVICES OWNED*
Based on their responses to
the Device Ownership
question, respondents are
automatically assigned to one
of these groups
• 0
• 1
• 2
• 3
• 4
• 5
• 6+
NUMBER OF
DEVICES USED TO
GET ONLINE*
Based on their responses to
the Devices Used to Access
Web question, respondents
are automatically assigned to
one of these groups
• 1
• 2
• 3
• 4
• 5+
MOST UTILIZED
DEVICES
This question is auto-
generated based on
responses to the Time Spent
question.
• Games console
• Mobile
• PC/Laptop/Tablet
• Television
SMART HOME
PRODUCTS
Which of these smart home
devices do you own?
• Smart security product
(e.g. remotely controlled doorbell or security camera
• Smart speaker
(e.g. Apple HomePod, Amazon Echo, Google Home)
• Smart utility product
(e.g. remotely controlled thermostat, light, plug or sensor)
• Other
Gaming Devices and Activities
DEVICES USED
FOR GAMING**
Which of these devices do
you use to play games?
• Feature Phone
• Games console
• Handheld gaming device
• Media streaming device
• Personal PC / Laptop
• Smartphone
• Tablet device
• NET: Any Device
NUMBER OF
GAMING DEVICES
USED**
Based on their responses to
the Devices Used for Gaming
question, respondents are
automatically assigned to one
of these groups
• 0
• 1
• 2
• 3
• 4+
GWI Core Survey Q4 2019 | Device Ownership & Access 39
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Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
CONSOLE
BRANDS**
Thinking about these gaming
devices, can you tell us which
of them you currently use, are
interested in purchasing, and
would recommend to others?
• Use now
• Interested in Purchasing
• Would Recommend
• Nintendo Wii
• Nintendo Wii U
• Nintendo Switch
• PlayStation 3
• PlayStation 4
• Xbox 360
• Xbox One
• None of the Above
NOTE: If respondents have indicated that they use a games console in the previous question,
they are asked about usage, purchase consideration and recommendation. If respondents
indicated that they do not use a games console, they are asked only about their interest in
purchasing.
GAMING
ACTIVITIES**
Thinking about gaming, which
of these things have you
done?
• In the last year?
• In the last month?
• Broadcast a live stream of your gameplay
• Played a game online with your real-life friends
• Played a game using cloud gaming platform/streaming service
(i.e.
Steam/Playstation Now/Google Stadia)
• Played or downloaded a free-to-play video game
• Purchased a game add-on or DLC
• Purchased a physical video game
• Purchased a video game from an online store/digital platorm
(i.e.
Steam/Origin/Epic)
• Shared an image/video of your gameplay online
• Used a subscription service such as XBOX LIVE, PlayStation Plus or Steam
• Watched a live gaming stream (
e.g. on Twitch, YouTube Gaming, PandaTV
etc)
• Watched an esports tournament
(Organized multiplayer video game
competitions)
• None of the above
GAMING
FRANCHISES**
Which of these games /
gaming franchises have you
played in the last 12 months?
• Apex Legends
• Assassin’s Creed
• Batman
• Battlefield
• Bubble Witch
• Call of Duty
• Clash of Clans
• Company of Heroes
• Counter Strike
• Defense of the Ancients (DotA)
• Destiny
• Diablo
• Dragonball Z
• Endless (Space/Legend)
• F1
• Fallout
• Far Cry
• Farm Heroes
• FIFA
• Final Fantasy
• Football Manager
• Fortnite
• Forza
• Gears of War
• Ghost Recon
• Gran Turismo
• Grand Theft Auto
• Halo
• Hearthstone
• Heroes of the Storm
• League of Legends
• Lego
• Madden Mario
• Mass Effect
• Metal Gear Solid
• Minecraft
• NBA 2K
• Need for Speed
GWI Core Survey Q4 2019 | Device Ownership & Access 40
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
GAMING GENRES
Which of these gaming genres
have you played in the last 12
months?
• Action Adventure
(e.g. Assassin Creed, Grand Theft Auto)
• Action RPG
(e.g. The Witcher series, Dark Souls)
• Action/Platform
(e.g. Super Mario Bros)
• Battle Royale
(e.g Fortnite, Apex Legends)
• Beat’em Up
(e.g. Bayonetta, Devil May Cry, God of War)
• Rhythm/music
(e.g. Rock Smith, Guitar Hero, Rock Band, Just Dance)
• Fighting
(e.g. Soulcalibur, Street Fighter)
• Survival/Horror
(e.g. Diablo, Resident Evil 7, Until Dawn, Evil Within, Dead Space)
• MMO/Massively Multiplayer Online
(e.g. World of Warcraft, Warhammer Online)
• MOBA - Multiplayer Online Battle Arena
(e.g. League of Legend, Defense of the
Ancients)
• Online Board/Card games
(e.g. Hearthstone, Gwent)
• Party games
(e.g. Wii Sports, Buzz, Mario Party)
• Puzzle/Platform
(e.g. Limbo, journey, Unravel)
• Racing
(e.g. Gran Turismo, Need for Speed)
• Role Playing
(e.g. Fallout, Mass Effect, Pokemon)
• Simulation
(e.g. Flight Simulator, The Sims)
• Sports
(e.g. FIFA, NBA 2K, Pro Evolution Soccer)
• Shooter
(e.g. Halo, Call of Duty, Gears of War)
• Strategy/Real Time Strategy
(e.g. Warcraft, Civilization, Command & Conquer)
• None of these
Operating Systems & Web Browsers
PC / LAPTOP
OPERATING
SYSTEMS
What operating system(s)
do you use on the following
device: PC / laptop?
• Chrome OS
• Linux
• OS X (for Macs)
• Windows XP
• Windows Vista
• Windows 7
• Windows 8
• Windows 10
• Other / Don’t Know
MOBILE
OPERATING
SYSTEMS*
What operating system(s) do
you use on the following
device: Smartphone / mobile
phone?
• Android
• iOS
(for iPhone)
• Windows Phone / Windows 10
• Other / Don't Know
• Overwatch
• Plants vs. Zombies
• PlayerUnknown Battlegrounds
• Pro Evolution Soccer
• Project Cars
• Rainbow Six
• Red Dead Redemption
• Resident Evil
• Rocket League
• SimCity
• Splatoon
• Star Wars
• Starcraft
• Street Fighter
• Super Smash Bros
• Tekken
• The Division
• The Sims
• Total War
• Two Point (Hospital)
• Uncharted
• World of Tanks
• World of Warcraft
• Zelda
GWI Core Survey Q4 2019 | Device Ownership & Access 41
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
TABLET
OPERATING
SYSTEMS
What operating system(s) do
you use on the following
device: Tablet?
• Android
• BlackBerry Tablet OS (QNX)
• Chrome OS
• Firefox OS
• iOS
(for iPad)
• Linux
• Windows XP
• Windows 7
• Windows (RT) 8
• Windows 10
• Tizen
• Other / Don't know
GWI Core Survey Q4 2019 | Device Ownership & Access 42
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Mobile Carriers
MOBILE CARRIERS /
SERVICE PROVIDERS
Which mobile network do you
us
• 012 Mobile
Israel only
• 1Mobile
Italy only
• 2degrees
New Zealand
only
• 3
Select Markets
• A1
Austria only
• Airtel
India only
• AIS
Thailand only
• Aldi Talk
Netherlands
only
• ALDImobile
Australia
only
• Amaysim
Australia only
• AT&T
Mexico, USA only
• BASE
Belgium only
• Beeline
Russia only
• Bell
Canada only
• BEN
Netherlands only
• Bendigo Bank Telco
Australia only
• Blueface
Ireland only
• Bob
Austria only
• Boost Mobile
USA only
• Bouygues Telecom
France only
• CBB Mobil
Denmark
only
• Celecom
Malaysia only
• Cell C
South Africa only
• Cellcom
Israel only
• China Mobile
China,
Hong Kong only
• China Telecom
China
only
• China Unicom
China
only
• Choozze
Netherlands
only
• Chunghwa Telecom
Taiwan only
• Circles.Life
Singapore
only
• Claro
Argentina, Brazil,
Colombia only
• Congstar
Germany
only
• Consumer Cellular
USA
only
• Coop Mobile
Switzerland only
• CoopVoce
Italy only
• Cricket Wireless
USA
only
• CSL
Hong Kong only
• Dialog Telekom
Austria
only
• Digi
Malaysia only
• Digi Mobil
Italy,
Romania only
• DTAC
Thailand only
• du
UAE only
• EE
UK only
• Eir
Ireland only
• Ello Mobile
Belgium
only
• ETB
Colombia only
• Etisalat
Egypt, UAE only
• EUTV
Brazil only
• FastWeb
Italy only
• Fenercell
Turkey only
• FNB Connect
South
Africa only
• Free
France only
• Freedom Mobile
Canada only
• giffgaff
UK only
• Globe Telecom
Philippines only
• Golan Telecom
Israel
Only
• Heyah
Poland only
• HOT Mobile
Israel only
• Hotline
Malaysia only
• Illiad
Italy only
• Indosat Ooredoo
Indonesia only
• Jio
India only
• KDDI
Japan only
• Kogan Mobile
Australia
only
• Koodo Mobile
Canada
only
• KPN
Netherlands only
• Lebara
Select Markets
• LG U+
South Korea
only
• Line Mobile
Taiwan
only
• Lowl
Spain only
• Lycamobile
Select
Markets
• M1
Singapore only
• Maxis
Malaysia only
• Me&You
South Africa
only
• MegaFon
Russia only
• MEO
Portugal only
• MetroPCS
USA only
• Metrotel
Colombia only
• Mobifone
Vietnam only
• Mobile Vikings
Belgium
only
• Mobily
Saudi Arabia
only
• Movil Exito
Colombia
only
• Movistar
Argentina,
Mexico, Spain only
• MTN
South Africa only
• MTS
Russia only
• Multicell
Turkey only
• My By CAT
Thailand
only
• myRepublic
Singapore
only
• NOS
Portugal only
• NTT DoCoMo
Japan
only
• O2
UK only
• Oi
Brazil only
• OK Mobile
Denmark
only
• Olleh
South Korea only
• Ooyko
Malaysia only
• Optus
Argentina only
• Orange
Belgium,
Egypt, France, Israel,
GWI Core Survey Q4 2019 | Device Ownership & Access 43
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Pelephone
Israel only
• Pepephone
Spain only
• Personal
Argentina
only
• Phone-ix
Portugal only
• Play
Poland only
• Plus
Poland only
• Porto Seguro Conecta
Brazil only
• PosteMobile
Italy only
• Postfone
Ireland only
• Proximus
Belgium only
• Rami Levy
I
srael only
• Republika ng TM
Philippines only
• Ringo Mobile
Italy only
• Rogers
Canada only
• Salt
Switzerland only
• SaskTel
Canada only
• Scarlet
Belgium only
• SFFR
France only
• Sim Sim
Russia only
• Simpel
Netherlands
only
• Simyo
Netherlands only
• Singtel
Singapore only
• SK Telecom
South
Korea only
• Sky Mobile
UK only
• Smart
Philippines only
• Smartfren
Indonesia
only
• SmartMobile
South
Africa only
• SmarTone
Hong Kong
only
• SoftBank Mobile
Japan
only
• Sprint
USA only
• Starhub
Singapore
only
STC
Saudi Arabia
only
• Straight Talk
USA only
• Sun Cellular
Philippines
only
• Sunrise
Switzerland
only
• T Star
Taiwan only
• Taiwan Mobile
Taiwan
only
• Talk N Text
Philippines
only
• TDC
Denmark only
• Telcel
Mexico only
• Tele2
Netherlands,
Russia, Sweden only
• Telecom Egypt
Egypt
only
• Telefonica
Germany
only
• Telekom
Germany,
Romania only
• Telenet
Belgium only
• Telenor
Denmark,
Sweden only
• Telesur
Netherlands
only
• Telfort
Netherlands
only
• Telia
Denmark, Sweden
only
• Telkom Indonesia
Indonesia only
• Telkom
South Africa
only
• Telkomsel
Indonesia
only
• Telmore
Denmark only
• Telstra
Australia only
• Telus
Canada only
• Tesco Mobile
Ireland,
UK only
• Tigo
Colombia only
• TIM
Brazil, Italy only
• Ting
USA only
• Tiscall
Italy only
• T-Mobile
Select
Markets
• TOT
Thailand only
• TPG Telecom
Singapore only
• TracFone
USA only
• TrueMove H
Thailand
only
• Tuenti
Argentina only
Poland, Romania, Spain
only
• Turk Telecom
Turkey
only
• Turkcell
Turkey only
• U mobile
Malaysia only
• U.S. Cellular
USA only
• Uff!
Colombia only
• UPC
Austria only
• Vaya
Australia only
• Verizon Wireless
USA
only
• Videotron
Canada only
• Vietnamobile
Vietnam
only
• Viettel
Vietnam only
• Vinaphone
Vietnam
only
• Virgin Mobile
Select
Markets
• Vodacom
South Africa
only
• Vodafone
Select
Markets
• VOlmobil
Austria only
• VTX
Switzerland only
• Wind Tre
Italy only
• XL Axiata
Indonesia
only
• XOX
Malaysia only
• Y!mobile
Japan only
• YES
Malaysia only
• Yoigo
Spain only
• YouPhone Israel only
• Zain
Saudi Arabia only
• Zero Mobile
Singapore
only
• Zero1
Singapore only
• Other
GWI Core Survey Q4 2019 | Device Ownership & Access 44
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Swisscom
Switzerland
only
GWI Core Survey Q4 2019 | Device Ownership & Access 45
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Mobile Brands
MOBILE BRANDS:
PREVIOUS
OWNERSHIP
MOBILE BRANDS:
CURRENT
OWNERSHIP*
Have you owned these mobile
brands?
Which of the following mobile
brands do you currently own?
NOTE: Options marked with a *
only have data for current
ownership. Previous ownership is
not asked on the mobile survey.
• Advan
Indonesia Only
• Alcatel
• Allview
Romania Only
• ASUS
• BHG
Argentina Only
• BlackBerry
• Blackview
Egypt Only
• Blu
Select Markets Only
• BQ Portugal,
Russia and Spain Only
*
• Cherry Mobile
Philippines Only
• Cloudfone
Philippines Only
• Coolpad
• Crosscall
France Only
• Cubot
Kenya Only
*
• Doogee
Spain Only
• Evolio
Romania Only
• Fero
Ghana Only
*
• Fly Mobile
Russia Only
• Fujitsu
Japan Only
• GiONEE
Select Markets Only
• Google Pixel
Select Markets Only
• HiSense
South Africa Only
• Hotwave
Ghana and Kenya Only
*
• HTC
• Huawei
• iBRIT
Kenya Only
*
• IKU
Egypt Only
• Infinix
Select Markets Only
• Innjoo
Nigeria Only
*
• Intex
India Only
• iPhone
• iTel Ghana
Morocco and Nigeria
Only
*
• Karbonn
India Only
• Kyocera
Japan Only
• Lanix
Mexico Only
• Lava
India Only
• Lenovo
• LG
• Logicom
Morocco Only
*
• Micromax
• Microsoft
• Motorola
• Multilaser
Brazil Only
• Nasco
Ghana Only
• NEC Casio
Japan Only
• Nokia
• Nuu Mobile
Morocco Only
*
• OneClick
Egypt Only
• OnePlus
• Oppo
• Owwo
Kenya Only
*
• Panasonic
Japan Only
• Philips
Argentina Only
• Positivo
Brazil Only
• Qbex
Brazil Only
• Samsung
• Sharp
Japan Only
• Sony
• TCL
Argentina Only
• Tecno
Select Markets Only
• TP-Link
Mexico Only
• UTOK
Romania Only
• Vi
Brazil Only
• Vivo
Select Markets Only
• Vsun
Kenya Only
*
• Wiko
Select Markets Only
• Xiaomi
• X-Tigi
Kenya Only
*
• ZTE
• Other / None of the above
NUMBER OF
MOBILE BRANDS
OWNED*
Based on their responses to
the Mobile Brands: Current
Ownership question,
respondents are automatically
assigned to one of these
groups
• 1
• 2
• 3
• 4+
GWI Core Survey Q4 2019 | Device Ownership & Access 46
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
MOBILE BRANDS:
CONSIDERATION
Which brand(s) would be your
top choice when you next
upgrade or buy a new mobile
phone?
• Advan
Indonesia only
• Alcatel
• Allview
Romania only
• ASUS
• BHG
Argentina only
• BlackBerry
• Blackview
Egypt only
• Blu
Argentina, Brazil and Mexico only
• BQ
Portugal, Russia and Spain only
• Cherry Mobile
Philippines only
• Cloudfone
Philippines only
• Coolpad
• Crosscall
France only
• Doogee
Spain only
• Evolio
Romania only
• Fly Mobile
Russia only
• Fujitsu
Japan only
• GiONEE
Select Markets only
• Google Pixel
Select Markets only
• HiSense
South Africa only
• HTC
• Huawei
• Infinix
Select Markets only
• IKU
Egypt only
• Intex
India only
• iPhone
• Karbonn
India only
• Kyocera
Japan only
• Lanix
Mexico only
• Lava
India only
• Lenovo
• LG
• Micromax
• Microsoft
• Motorola
• Multilaser
Brazil only
• NEC Casio
Japan only
• Nokia
• OneClick
Egypt only
• OnePlus
• Oppo
• Panasonic
Japan only
• Philips
Argentina only
• Positivo
Brazil only
• Qbex
Brazil only
• Samsung
• Sharp
Japan only
• Sony
• TCL
Argentina only
• Techno
Select Markets only
• TP-Link
Mexico only
• UTOK
Romania only
• Vi
Brazil only
• Vivo
APAC Markets only
• Wiko
Select Markets only
• Xiaomi
• ZTE
• Other / None of the above
LENGTH
OF MOBILE
OWNERSHIP
How long have you had your
current mobile phone for?
If you have more than one
phone, please answer in
relation to your main handset
• Less than 6 months
• 6 months - 1 year
• 1 - 2 years
• More than 2 years
• Don’t know / not sure
MOBILE PURCHASE
TIMEFRAME*
When do you plan to buy
a new mobile phone or
upgrade your existing
phone?
• Within the next 6 months
• In 6 to 12 months
• In 12 to 18 months
• In 18 to 24 months
• After 24 months
GWI Core Survey Q4 2019 | Device Ownership & Access 47
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Mobile Handset Models
HTC
MODELS
Which HTC handset do you
have?
• Butterfly S
• Desire
• Desire 310
• Desire 600
• Desire 816
• Desire HD
• Desire X
• HTC 10
• One M8
• One M9
• One M9s
• One Mini 2
• One S
• One X
• One A9
• U11
• Other
HUAWEI
MODELS
Which Huawei handset do you
have?
• Ascend G510
• Ascend G525
• Ascend G6
• Ascend G620S
• Ascend G730
• Ascend Mate7
• Ascend P6
• Ascend P7
• Ascend Y530
• Ascend Y550
• Ascend Y625
• Ascend Y635
• G Play mini
• Honor 3C
• Honor 4C
• Honor 4X
• Honor 6
• Honor 6plus
• Honor 7
• Honor 9
• Honor 10
• Mate 8
• Mate 9
• Mate 20
• Mate S
• P8
• P8lite
• P8max
• P9
• P9 Lite
• P9 Plus
• P Smart
• P10
• P10 Plus
• P20
• P20 Pro
• Y7
• Other
IPHONE
MODELS*
What iPhone do you have?
• 4 or earlier
• 4S
• 5
• 5C
• S5
• 6
• 6 Plus
• 6S
• 6S Plus
• SE
• 7
• 7 Plus
• 8
• 8 Plus
• X
• XS
• XS Max
• XR
• 11
• 11 Pro
• 11 Pro Max
LG
MODELS
Which LG handset do you
have?
• G Flex 2
• G2
• G2 Mini
• G2 S
• G3
• G3 S
• G4
• G5
• G6
• G7 ThinQ
• K3
• K4
• K8
• L20
• L30
• L70
• L90
• LG V20
• LG V30
• Nexus 4
• Nexus 5
• Nexus 5X
• Optimus 3D
• Optimus 4X HD
• Optimus Black
• Optimus G
• Optimus G Pro
• Optimus GT540
• Optimus L3
• Optimus L5
• Optimus L7
• Stylus 2
• X Power
• X Screen
• V40 ThinQ
• Other
GWI Core Survey Q4 2019 | Device Ownership & Access 48
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
SAMSUNG
MODELS
Which Samsung handset do
you have?
• Galaxy A3
• Galaxy A5
• Galaxy A6
• Galaxy A8
• Galaxy A7
• Galaxy J3
• Galaxy J5
• Galaxy S
• Galaxy S II
• Galaxy S III
• Galaxy S4
• Galaxy S5
• Galaxy S6
• Galaxy S6 Edge
• Galaxy S6 Edge+
• Galaxy S7
• Galaxy S7 Edge
• Galaxy S8
• Galaxy S8+
• Galaxy S9
• Galaxy S9+
• Galaxy S10
• Galaxy Note II
• Galaxy Note 3
• Galaxy Note 4
• Galaxy Note Edge
• Galaxy Note 7
• Galaxy Note 8
• Galaxy Note 9
• Other
SONY
MODELS
Which Sony handset do you
have?
• Xperia C series
• Xperia E series
• Xperia L series
• Xperia M series
• Xperia R1 Plus
• Xperia X / X
Performance
• Xperia X Compact
• Xperia XA series
• Xperia XA Ultra series
• Xperia XA1 Plus
• Xperia XA2 Plus
• Xperia XZ / XZs / XZ
Premium
• Xperia XZ1
• Xperia XZ1 Compact
• Xperia XZ2
• Xperia XZ2 Compact
• Xperia XZ3
• Xperia Z series
(Compact)
• Xperia Z series (non-
Compact
• Other
MOBILE ACTIONS IN
LAST MONTH*
Which of these have you done
on your mobile in the last
month?
• Made a video call or used
FaceTime
• Tracked your screen time or set
limits for certain apps
• Tracked your spending
• Transferred money to family /
friends
• Used / scanned a QR code
• Used a mobile payment service such as
Apple Pay or Samsung Pay
• Used an image search tool
• Used your phone as a ticket or boarding
pass
• Watched content on a TV by mirroring /
casting it via your phone
• None of the above
SMARTWATCH
BRANDS
Which brand is your
smartwatch?
• Apple
• Fitbit
• Garmin
• Huawei
• LG
• Motorola
• Samsung
• Sony
• Other
NOTE: This question is asked to smartwatch owners in the UK and US only.
GWI Core Survey Q4 2019 | Online Activities/Behaviors 49
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Online Activities/Behaviors
Online Activities in Last Month
ONLINE ACTIVITIES
IN LAST MONTH
ONLINE ACTIVITIES
IN LAST MONTH
SEGMENTATION
Which of the following
things have you done
in the last month?
• Any Device
• PC / Laptop
• Mobile
• Tablet
Which of the following
things have you done
in the last month?
• PC / Laptop only
• Mobile only
• Tablet only
• Multi Device
Note: Respondents do not answer
this question directly; their answers
to the “Online Activities in Last
Month” are used to attribute them
to segments. Whereas “Online
Activities in Last Month” is multi-
coded, respondents are attributed
to a single code in this
segmentation.
• Checked the weather online
• Listened to an online radio station / service
• Listened to or watched a Podcast
• Posted a comment in a forum
• Posted a review of a product, company or service
• Purchased a product online
• Searched for a product or service you want to buy
• Sold a product online
• Uploaded / shared a photo
• Uploaded / shared a Video
• Used a chat or instant messaging service / app
• Used a map or directions service / app
• Used a music-streaming service
• Used a price comparison service
• Used a Virtual Private Network (VPN) or Proxy Server
• Used a VOIP or other service to make phone calls over the internet
• Used a webmail service to access, read or send emails
• Used an app / website to order take-away food for delivery
• Used an internet banking service
• Used an online dating service / app
(Hidden from Egypt, Morocco, Saudi and
UAE)
• Used an online encyclopedia such as Wikipedia
• Used voice search or voice command tools
(e.g. Siri, Cortana)
• Visited / used a social network
• Visited a business news website
• Visited a group-buying / deal site such as Groupon
• Visited a job / recruitment site
• Visited a news website / app / service
• Visited a travel / vacation website
• Visited an online auction site
• Visited an online casino, gambling, betting or lottery service
(Hidden from
Egypt, Morocco, Saudi and UAE)
• Visited an online retail site or store such as Amazon / Taobao
• Visited/used a blogging service
• Visited/used a search engine
• Watched a video clip or visited a video-sharing site
• Watched a vlog
(a video of a blogger)
• Watched sports coverage or highlights online
GWI Core Survey Q4 2019 | Online Activities/Behaviors 50
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Privacy, Ad-Blocking and VPNs
ONLINE PRIVACY
& BROWSING
BEHAVIORS
Which of the following have
you done in the last month?
• Used a private browsing window
(e.g. Chrome Incognito, Microsoft InPrivate window)
• Deleted cookies from your internet browser
• Used an ad-blocker to stop ads being displayed
• Used a Virtual Private Network (VPN) or Proxy Server
MOTIVATIONS
FOR AD-BLOCKING
Why do you block ads
when using the internet?
• There are too many ads on the internet
• Ads take up too much screen space
• To stop ads being personalised based on my browsing history
• I try to avoid all ads, whether on TV or online
• Ads might compromise my online privacy
• Too many ads are annoying or irrelevant
• Ads are too intrusive
• To avoid having to see video ads before watching clips / shows
• I want to stop my data allowance from being used up
• To stop my device's battery life being drained
• To speed up page loading times
• Ads sometimes contain viruses or bugs
• Other
AD-BLOCKING
SEGMENTATION
Based on their ad-blocking
behaviors and motivations,
respondents are classified as:
• Frustrated Ad-Blockers
• Privacy Ad-Blockers
• Practical Ad-Blockers
• Selective Ad-Blockers
• Single-Device Ad-Blockers
• Multi-Device Ad-Blockers
Frustrated
Ad-Blockers
Those who block ads for at least two of the following reasons:
Ads are too intrusive
Ads take up too much screen space
There are too many ads on the internet
Too many ads are annoying or irrelevant
Privacy
Ad-Blockers
Those who block ads for at least two of the following reasons:
To stop ads being personalized based on my browsing history
Ads might compromise my online privacy
Ads are too intrusive
Ads sometimes contain viruses or bugs
Practical
Ad-Blockers
Those who block ads for at least two of the following reasons:
To avoid having to see video ads before watching clips / shows
To stop my data allowance from being used up
To stop my device's battery life being drained
To speed up page loading times
Selective
Ad-Blockers
Those who have blocked ads in the past month but who say they discover
brands/products through ads seen online, through ads seen before online videos/TV
shows start to play, or who say they have clicked on an online ad in the past month
GWI Core Survey Q4 2019 | Online Activities/Behaviors 51
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Single-Device
Ad-Blockers
Those who have blocked ads in the last month on one device only
Multi -Device
Ad-Blockers
Those who have blocked ads in the last month on two or more devices
Web Brands Visited in Last Month
WEB BRANDS
VISITED IN LAST
MONTH
Which of the following websites / services have you visited or used in the last month?
• Any Device
• PC / Laptop
• Mobile
• Tablet
All Markets
• Airbnb
• Alibaba
• Aliexpress.com
• Amazon
• AOL
• Ask.com
• Badoo
• Baidu
• BBC.com /
BBC.co.uk
• Bing
• Booking.com
• Comedy Central
• Dailymotion
• Deutsche Welle
• Disney Channel
• E! Online
• eBay
• Engadget
• Expedia
• Flickr
• Google
• Hotels.com
• IMDb
• MSN
• MTV
• Nickelodeon
• OLX
• Outlook.com
• Quora
• Skyscanner
• Taobao
• TechCrunch
• TripAdvisor
• Viadeo
• Wikipedia
• Yahoo
• Yahoo! Mail
Argentina
• Clarin.com
• Infobae.com
• Heute.at
• lanacion.com
• MercadoLibre
• Ole.com.ar
Australia
• Abc.net
• Agoda
• CricInfo
• Daily Mail Australia
• Gumtree
• LADbible
• news.com.au
• ninemsn
• Rakuten
• Sydney Morning
Herald
• The Age
(
theage.com.au)
• The Australian
• The Herald Sun
• Yahoo!7
Austria
• chip.de
• DerStandard
• Geizhals
• GMX
• Heute.at
• Kayak
• Krone.at
• Kurier.at
• oe24.at
• ORF
• Willhaben
• Zalando
Belgium
• 2ememain /
2dehands
• Hln.be
• Immoweb
• Kayak
• Nieuwsblad.be
• Pages d'Or /
• Gouden Gids
• Rtbf.be
• Skynet
• Standaard.be
Brazil
• Abril.com.br
• Globo.com
• Ig.com.br
• Mercadolivre
• R7
• Terra
• UOL
• Walmart.com
GWI Core Survey Q4 2019 | Online Activities/Behaviors 52
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Canada
• Canada.com
• Canoe
• Cbc.ca
• Craigslist
• CTV
• Kijiji.ca
• Sympatico
• Travelocity
China
• 2345.com
• Agoda
• Alipay.com
• Baidu Tieba
• CCTV
• Douyu
• Douban.com
• Etao.com
• Kuaishou
• Huya
• Ifeng.com
• JD.com
• LeEco
• Meipai
• Meitu
• NetEase 163.com
• Rakuten
• Sina
• Sogou.com
• Sohu
• Soku.com
• Tencent (QQ)
• Tmall
• Yizhibo
Colombia
• El Tiempo
• Caracol TV
• El Espectador
• Semana
• Minuto30
• CanalRCN
• Las2Orillas
Denmark
• Ekstra Bladet
• Dr.dk
• Elgiganten
• GulogGratis
• Jyllands-Posten
• Kayak
• Krak.dk
• Politiken
• TV2.dk
Egypt
• CricInfo
France
• AlloCine
• Aufeminin.com
• Cdiscount.com
• Kayak
• L’Express
• Le Point
• Les EchosLe Monde
• Leboncoin.fr
• Lefigaro.fr
• Lequipe.fr
• Programme-tv.net
• TF1. fr
• WeTransfer
Germany
• Bild.de
• Focus.de
• Gmx.net
• Mobile.de
• ProSieben.de
• Spiegel.de
• t-online.de
• web.de
• WeTransfer
Hong Kong
• Agoda
• Discuss.com.hk
• Kayak
• Nextmedia.com
• On.cc
• Rakuten
• Scmp.com
• Tmall
• Tvb.com
India
• Agoda
• CricInfo
• Flipkart
• In.com
• India Today
• Indiatimes
• Jabong
• Justdial.com
• Moneycontrol
• Myntra.com
• Ndtv.com
• Quikr
• PayTM
• Rakuten
• Rediff
• Sify
• Snapdeal
• Zovi.com
Indonesia
• Agoda
• BliBli
• Bukalapak.com
• Detik.com
• Dinomarket
• Elevenia
• JD.id
• Kaskus.co.id
• Kompas.com
• Kompasiana.com
• Lazada
• Merdeka.com
• Rakuten
• Shopee
• Tokopedia.com
• Traveloka
• Tribunnews.com
• Viva.co.id
Ireland
• Adverts.ie
• Donedeal.ie
• Irishtimes.com
• Kayak
• Rte.ie
Israel
• Haaretz
• Israel Info
• Maariv
• mako
• MIGnews
• Panet
• Walla!
• Yad2
• Ynetnews
• Zap
GWI Core Survey Q4 2019 | Online Activities/Behaviors 53
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Italy
• Ansa.it
• corriere.it
• Gazzetta.it
• Kayak
• libero.it
• Mediaset.it
• Repubblica
• Subito.it
• virgilio.it
• WeTransfer
Japan
• Asahi Shimbun
• Agoda
• 2ch.net
• Biglobe
• fc2.com
• Goo
• Hatena
• Infoseek-Rakuten
• Kakaku
• livedoor.com
• Naver.jp
• Nicovideo.jp
• Nifty
• Nikkei.com
• Pixiv
• Rakuten
Malaysia
• Agoda
• Cari.com.my
• ETtoday
• Hmetro.com.my
• Lazada
• Lelong.com.my
• Lowyat.net
• Malaysia Kini
• Mudah.my
• Nuffnang Blog
network
• Rakuten
• Sinarharian.com.my
• Sinchew.com.my
• Thestar.com.my
• Traveloka
• Utusan.com.my
Mexico
• CNN Expansion
• El Universal
• Esmas.com
• Linio
• Medio Tiempo
• MercadoLibre
• Reforma
• Segundamano.mx
• Terra
Netherlands
• Bol.com
• Dumpert
• Kayak
• Marktplaats
• Nos.nl
• Npo.nl
• Nu.nl
• Telegraaf.nl
• Voetbalzone
• WeTransfer
New Zealand
• 1-day
• Agoda
• autotrader
• Driven.co.nz
• Eventfinda
• GrabOne
• Homes.co.nz
• mylotto
• Neighbourly
• nzherald.co.nz
• Seek
• Pricespy
• Rakuten
• Realestate.co.nz
• Stuff.co.nz
• Trade Me
Philippines
• Abs-cbnnews.com
• Agoda
• BeautyMNL
• Deal Grocer
• Galleon
• Inquirer.net
• InterAksyon.com
• Kimstore
• Lazada
• Metrodeal.com
• Pep.ph
• Philstar.com
• Rakuten
• Rappler.com
• Shopee
• sulit.ph
• Sunstar.com.ph
• Traveloka
• zalora.com.ph
Poland
• Allegro
• Cda.pl
• Ceneo.pl
• Filmweb.pl
• Gazeta.pl
• Gumtree
• Interia.pl
• Kayak
• Onet.pl
• Pudelek.pl
• Tvn24.pl
• Wp.pl
• Zalukaj.pl
Portugal
• Abola.pt
• Desporto.sapo.pt
• Dinheirovivo.pt
• Dn.pt
• Economico.pt
• Expresso.pt
• iol.pt
• ionline.pt
• Kayak
• Negocios.pt
• Observador.pt
• Ojogo.pt
• Proteste.pt
• Publico.pt
• Record.xl.pt
• Rtp.pt
• Sapo.pt
• Sicnoticias.sapo.pt
• Sol.pt
• Tvi24.pt
• Xl.pt
GWI Core Survey Q4 2019 | Online Activities/Behaviors 54
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Romania
• A1.ro
• Antena3.ro
• Bzi.ro
• Cancan.ro
• Digi24.ro
• Gsp.ro
• Kayak
• Libertatea.ro
• Stirileprotv.ro
Russia
• Avito.ru
• Gazeta.ru
• Habrahabr
• Kayak
• Kinopoisk
• Lenta.ru
• Livejournal.com
• Mail.ru
• Ozon.ru
• rambler.ru
• Rbc.ru
• Ria.ru
• Ulmart
• Vesti.ru
• Yandex
Saudi Arabia
• Alarabiya.net
• alriyadh.com
• CricInfo
• Haraj
• Kooora.com
• Mbc.net
• Sabq.org
• Souq.com
Singapore
• Agoda
• siaone.com
• Gumtree
• Lazada
• Qoo10
• Raktuen
• Stomp.com.sg
• Straitstimes.com
• Traveloka
South Africa
• Bidorbuy.co.za
• CricInfo
• Gumtree
• iol.co.za
• Junkmail.co.za
• News24.com
• Pricecheck.co.za
• Takealot.com
• Timeslive.co.za
South Korea
• 11St.co.kr
• Agoda
• Auction.co.kr
• Chosun.com
• Daum
• Donga.com
• Gmarket.co.kr
• Ilbe.com
• Interpark.com
• Inven.co.kr
• Nate
• Naver
• Rakuten
• Nexon.com
• Zum.com
Spain
• Abc.es
• Antena 3
• As.com
• El Pais
• Elmundo.es
• Kayak
• Marca.com
• Milanuncios.com
• Terra
• Vibbo.com
(previously
Segundamano.es)
• WeTransfer
Sweden
• Aftonbladet.se
• Blocket.se
• Dn.se
• Expressen.se
• Flashback.org
• Kayak
• Svd.se
• Svt.se
• Tradera.com
• Tv.nu
Switzerland
• 20min.ch
• Anibis.ch
• Blick.ch
• Bluewin
• Comparis.ch
• Digitec.ch
• Kayak
• Local.ch
• Ricardo.ch
• Sbb.ch
• Search.ch
• Tagesanzeiger.ch
• Zalando
Taiwan
• Appledaily.com.tw
• Agoda
• Bid.yahoo.com.tw
• Books.com.tw
• BuzzHand
• Chinatimes.com
• Ck101.com
• ETtoday
• Gamer.com.tw
• Life.com.tw
• Ltn.com.tw
• Mall.yahoo.com.tw
• Momoshop.com.tw
• Nownews.com
• PChome.com/tw
• Pixnet
• PTT
• Rakuten
• Ruten.com.tw
• Shopee
• Teepr.com
• Udn.com
• Xuite.net
GWI Core Survey Q4 2019 | Online Activities/Behaviors 55
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Thailand
• Agoda
• Bangkokpost.com
• BlogGang.com
• Dek-D.com
• Kaidee.com
• Kapook
• Khaosod.co.th
• Lazada
• Manager.co.th
• Mthai.com
• Ohozaa.com
• Pantip
• Rakuten
• Sanook
• Thairath.co.th
• Traveloka
• tvpooloonline.com
• Weloveshopping.com
Turkey
• CricInfo
• eksisozluk.com
• Gameforge.com
• Gazetevatan.com
• gittigidiyor.com
• Haberturk.com
• hepsiburada.com
• Hurriyet.com.tr
• Kayak
• Milliyet.com.tr
• mynet.com
• Onedio.com
• Sabah.com.tr
• sahibinden.com
• Sozcu.com.tr
• sporx.com
UAE
• Alarabiya.net
• CricInfo
• Dubizzle
• Gulfnews.com
• Khaleejtimes.com
• Manoramaonline.com
• Souq.com
United Kingdom
• CricInfo
• Channel 4
• Empire Online
• Gumtree
• ITV
• Kayak
• LADbible
• Mirror
• Nextdoor
• Sky Sports
• Telegraph
• The Times
• WeTransfer
USA
• Craigslist
• CBS News
• CricInfo
• Hulu
• LADbible
• Nextdoor
• Travelocity
• Walmart.com
• WeTransfer
Vietnam
• 24h.com.vn
• Agoda
• Chotot.vn
• Coccoc.com
• Dan Tri
• Foody.vn
• Kenh14.vn
• Lazada
• Ngoisao.net
• Rakuten
• Ringring.vn
• Somo.vn
• Tiki.vn
• Traveloka
• Vatgia.com
• Vietnamnet.vn
• Vn Express
• Webtretho.com
• Yan.vn
• Zing
Digital Behaviors Segmentation
DIGITAL BEHAVIORS
SEGMENTATION
Based on their responses to
various attitudinal and
behavioral questions,
respondents are classified into
the following segments:
• Commenters
• Creators
• Followers
• Listeners
• Reviewers
• Sharers
• Shoppers
• Viewers
• Workers
• Unengaged
Commenters
Say that sharing their opinion is an important reason for using the internet, or have
asked a question to a brand on a social network in the last month, or have posted a
comment in a forum in the last month.
Creators
Have uploaded / shared a photo online in the last month, or have uploaded / shared
a video online in the last month, or have uploaded a photo or video to a brand's
social network page in the last month, or have provided ideas for a new product /
service or for a new brand design in the last month.
GWI Core Survey Q4 2019 | Online Activities/Behaviors 56
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Followers
Follow brands they like on social media, or follow brands they are thinking of buying
something from on social media, or have liked/followed a brand on a social network
in the last month, or have visited a brand’s social network page in the last month.
Listeners
Have listened to an online radio station / service, or have listened to or watched a
podcast, or have used a music-streaming service in the last month.
Reviewers
Have left feedback or a review on a brand's website in the last month, or have posted
a review of a product, company or service online in the last month.
Sharers
Say that sharing content is a very important reason for using the internet (to Q2
2018) or that sharing photos/videos is a main reason for using social media (from Q3
2018); or have used a "social share" button on a website in order to share something
with their social network contacts in the last month, or have shared a brand's post on
a social network in the last month.
Shoppers
Say that researching/finding products to buy is a very important reason for using the
internet (to Q2 2018) or that researching products/brands is a reason for them using
the internet (from Q3 2018); or have purchased a product online in the last month, or
have searched online for a product or service they want to buy in the last month, or
have used a price comparison service in the last month, or have visited an online
auction site in the last month, or have visited an online retail site or store such as
Amazon in the last month.
Viewers
Say that entertainment (e.g. gaming, films) is a very important reason for using the
internet (to Q2 2018) or watching videos, TV shows or movies is a reason for them
using the internet (from Q3 2018); or have used a streaming service to watch live
television in the last month, or have used an on-demand / catch-up TV service in the
last month, or have used an online TV / film subscription service in the last month, or
have watched a vlog (a video of a blogger) in the last month.
Workers
Say that researching for work, networking for work or sharing their business expertise
are very important reasons for using the internet (to Q2 2018); or that business-
related networking or business-related research are important reasons for them
using the internet (from Q3 2018), or that networking for work is a main reason for
them using social media.
Unengaged
Fall into none of segmentations outlined above.
GWI Core Survey Q4 2019 | Media Consumption 57
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Media Consumption
Daily Time spent on Media
MEDIA
CONSUMPTION
SEGMENTATION
Based on how frequently they
engage with various forms of
media, all respondents are now
classified as Heavy, High, Medium,
Light or Non-Users across the
following areas:
• Cinema
• Games Consoles
• Linear Television
• Music Streaming Services
• Online on Mobile*
• Online on PC/Laptop/Tablet
• Online Press
• Online Television
• Print Press
• Radio
• Social Networks / Services*
Option marked * were added in Q3 2018.
Cinema
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Never
Less often
Monthly
Once a week /
Once every two
weeks
More than once
a week
Games
Consoles
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-3 hours
3+ hours
Linear Television
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
0-1 hour
1-2 hours
2-6 hours
6+ hours
Music
Streaming
Services
(from Q1 2017)
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-4 hours
4+ hours
Online on Mobile
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
0-1 hour
1-3 hours
3-6 hours
6+ hours
Online on
PC/Laptop/Tablet
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
0-1 hour
1-3 hours
3-6 hours
6+ hours
Online Press
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-3 hours
3+ hours
Online
Television /
Streaming
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-3 hours
3+ hours
Print Press
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-4 hours
4+ hours
Radio
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-4 hours
4+ hours
GWI Core Survey Q4 2019 | Media Consumption 58
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Social
Networks /
Services
• Non-Users
• Light Users
• Medium Users
• High Users
• Heavy Users
Do not use
Less than 30 mins
30 mins to 1 hour
1-2 hours
2 hours+
DAILY TIME
SPENT ON
MEDIA
On an average day, how long do
you use these?
• Less than 30 minutes
• 30 minutes to 1 hour
• 1 to 2 hours
• 2 to 3 hours
• 3 to 4 hours
• 4 to 6 hours
• 6 to 10 hours
• More than 10 hours
• Do not use
• Games Consoles
• Listening to Music Streaming Services
• Listening to Radio
• Online on a Mobile*
• Online on a PC/Laptop/Tablet
• Reading Online Press
• Reading Physical Print Press
• Social Media*
• Watching Online TV
• Watching TV
GWI Core Survey Q4 2019 | Media Consumption 59
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Television Behaviors
FREQUENCY OF
WATCHING TV**
Thinking about television, how often would you say you
do the following? This could be on any device and
includes anything you watch in your home, office, while
traveling or any other location
• Every day or nearly every day
• 4-5 times a week
• 2-3 times a week
• Once a week
• 2-3 times a month
• Once a month
• Less than once a month
• Never
• NET: Watch any type of TV
• Watch television live as it is broadcast on a TV channel
• Watch shows that you have recorded from TV
• Watch a TV channel’s catch-up / on-demand service
• Watch subscription services such as Netflix
NOTE: Respondents do not see the “Watch any type of TV
option”. It is an aggregation of the four other options.
TV WATCHING BY
DEVICE**
In the past month, which devices have you used to do the
following? Please include any TV you watch in your
home, office, while traveling or any other location.
• TV
• PC/laptop
• Mobile
• Tablet
• Games console
• Media streaming device
• Other
• NET: Watch any type of TV
• Watch television live as it is broadcast on a TV channel
• Watch a TV channel’s catch-up / on-demand service
• Watch subscription services such as Netflix
NOTE: This question is asked to any respondents who say they
watch TV live, via catch-up or via subscription services on at least
a monthly basis.
BINGE WATCHING*
We’d like to ask you about how
you engage with television. Please
select the point on the scale that
best describes you – are you at
one end of the scale or
somewhere in the middle?
• 1. I regularly watch back-to-back episodes from the same TV show in one go
(e.g. by using on-demand, box-set or streaming services)
• 2
• 3
• 4
• 5. I never watch back-to-back episodes from the same TV show in one go
TV GENRES**
In a typical week, which
of these genres will you
have watched on
television?
• Children's
• Comedy
• Culture/Arts & Music
• Documentaries/Factual
• Drama
• Education
• Entertainment/Variety
• Films/Movies
• Game/Quiz shows
• Lifestyle (eg. cooking/gardening)
• News/Current affairs
• Reality
• Science/Nature
• Soap operas/Telenovelas
• Sports
• Talk shows
• Other
•
NOTE: Respondents are shown genres that they have NOT previously indicated an interest
in by selecting a channel in the previous question
GWI Core Survey Q4 2019 | Media Consumption 60
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
International Television Channels
INTERNATIONAL TV
CHANNEL
AWARENESS**
Which of these international television channels have you heard of?
NOTE: GWI’s current policy is that channels are asked in all markets where they have official distribution, and TV channels are not
currently asked about in GWI’s mobile-only survey markets (Ghana, Kenya, Morocco, Nigeria)
• Asian Food Channel
Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam
• AXN
• A&E
Austria, Brazil, Colombia, Germany, India, Indonesia, Japan, Malaysia, Mexico, Philippines,
Poland, South Korea, Spain, Switzerland, Taiwan, Thailand, Vietnam
France, Germany, Argentina, Brazil, Canada, Mexico, USA, Australia
• BBC World News
All markets exc. China, UK
• BET
All markets
• Blaze
Italy, Portugal, Spain, UK
• Bloomberg Television
All markets
• CI
Australia, Canada, France, Hong Kong, Ireland, Italy, Indonesia, Malaysia, Netherlands,
New Zealand, Philippines, Poland, Portugal, Singapore, South Africa, Spain, Thailand, UK,
USA
• CNBC
All markets exc. Argentina, Brazil, Japan
• CNBC World
• CNN
USA
All markets
• CNN Espanol
Argentina, Brazil, Colombia, Mexico, USA
• Comedy Central
All markets
• Deutsche Welle
• Discovery Channel
Germany, Hong Kong, India, Indonesia, Malaysia, Mexico, Poland, Romania, Russia,
Singapore, South Africa, South Korea, Taiwan, UK, USA, Vietnam
All markets
• Disney Channel
All markets
• Diva
Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam
• E!
Argentina, Australia, Brazil, Canada, France, Ireland, Mexico, Poland, Portugal, Singapore,
UK & USA
• ESPN
All markets exc. Austria, Belgium, Egypt, Ireland, Netherlands, Poland, Russia, Saudi
Arabia, Sweden, Switzerland, Taiwan, Turkey, Vietnam
• Euronews
All markets
• Eurosport
All markets exc. Colombia
• Fine Living
Belgium, Denmark, Egypt, France, Germany, Netherlands, Portugal, Russia, Saudi Arabia,
South Africa, Turkey and UAE
• Food Network
Argentina, Belgium, Brazil, Colombia, Denmark, Egypt, Germany, Ireland, Malaysia,
Netherlands, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Korea, South
Africa, Turkey, UAE, UK, USA
• FOX
All markets exc. Australia, Canada, China, Colombia, Denmark, France, India, New Zealand
• FOX News
Australia, Brazil, Canada, Colombia, Egypt, France, Hong Kong, India, Italy, Japan, Mexico,
Netherlands, New Zealand, Philippines, Portugal, Saudi Arabia, Singapore, South Africa,
South Korea, Spain, Taiwan, Thailand, Turkey
• FOX Sports
All markets exc. Austria, Belgium, Canada, Colombia, Denmark, France, Germany, India,
Ireland, New Zealand, Poland, Portugal, Russia, Saudi Arabia, Spain, Sweden, Switzerland,
Taiwan, UAE, UK
• France24
All markets
• HGTV
Egypt, Indonesia, Malaysia, New Zealand, Poland, Philippines, Saudi Arabia,
Singapore, UAE and USA
GWI Core Survey Q4 2019 | Media Consumption 61
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• History Channel
All markets exc. China, Russia
• H2
Brazil, Canada, Ireland, Mexico, Philippines, Poland, Russia, Singapore, Sweden, Thailand,
UK
• Lifetime
Brazil, Canada, Hong Kong, Indonesia, Ireland, Malaysia, Mexico, Philippines, Poland,
Singapore, South Africa, South Korea, Thailand, Turkey, UK, USA only
• MTV
All markets
• National Geographic
All markets exc. New Zealand
• Nickelodeon
All markets
• Paramount
All markets
• Sky News
Austria, Belgium, France, Germany, Hong Kong, Indonesia, Ireland, Italy, Malaysia,
Netherlands, Poland, Portugal, Romania, Singapore, South Africa, Spain, Switzerland,
Turkey, UK only
• Sky Sports
Austria, Germany, Ireland, Italy and UK
• Sony ONE
Indonesia, Malaysia and Singapore
• Syfy
All markets exc. APAC
• TLC
All markets exc. China, Egypt, France, Italy, Japan and Spain
• Travel Channel
Australia, Austria, Belgium, Canada, Denmark, Germany, Israel, Japan, Malaysia,
Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, South Africa, Sweden,
Switzerland, Turkey, UAE, US, UK
• TV5MONDE
• Universal TV
All markets exc. China
Argentina, Australia, Brazil, Colombia, Germany, Mexico, South Africa, UK
• Viceland
Australia, Canada, France, Germany, Italy, New Zealand, Spain, UK, USA
• None of these
INTERNATIONAL TV
CHANNELS
WATCHED
IN LAST YEAR**
In the last 12 months, which of these international
television channels have you watched? This could be on
a TV, a PC/laptop, a mobile, a tablet or any other device,
and includes watching them in your own home, office,
while traveling or in any other location
NOTE: Respondents answer this question about all
channels they have heard of
FREQUENCY
OF WATCHING
INTERNATIONAL TV
CHANNELS**
How frequently do you typically watch these channels?
This could be on any device, and in any location.
• Every day / most days
• 4-5 times a week
• 2-3 times a week
• Once a week
• 2-3 times a month
• Once a month
• Less often
NOTE: Respondents answer this question about all channels
they have watched
in the last 12 months
GWI Core Survey Q4 2019 | Media Consumption 62
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
DEVICES USED
TO WATCH
INTERNATIONAL TV
CHANNELS**
Which devices have you used to watch these channels in
the last 30 days?
• TV
• Mobile Phone
• PC / Laptop
• Tablet
• Other
NOTE: Respondents answer this question about all channels they
watch
on a monthly basis
GWI Core Survey Q4 2019 | Media Consumption 63
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
International TV Channel Dayparts
INTERNATIONAL TV
CHANNEL
DAYPARTS**
This question is exclusive to clients
who have subscribed to the TV
Channel Reach & Frequency
module. Between which times of
the day do you typically watch
each of these channels?
• Any Day
• Weekdays
• Weekends
• 6am - 9am
• 9am - 12pm
• 12pm - 2pm
• 2pm - 5pm
• 5pm - 7pm
• 7pm - 10pm
• 10pm - 12am
• 12am - 2am
• 2am - 6am
• Don't watch on weekdays
NOTE: Respondents answer this question about all channels they watch
every day or 4-5 times a week
WEEKDAY
INTERNATIONAL TV
CHANNEL
DAYPARTS**
This question is exclusive to clients
who have subscribed to the TV
Channel Reach & Frequency
module.
On weekdays (Monday to
Friday), between which times of
the day do you typically watch
each of these channels?
• 6am - 9am
• 9am - 12pm
• 12pm - 2pm
• 2pm - 5pm
• 5pm - 7pm
• 7pm - 10pm
• 10pm - 12am
• 12am - 2am
• 2am - 6am
• Don't watch on weekdays
NOTE: Respondents answer this question about all channels they watch
every day or 4-5 times a week
WEEKEND
INTERNATIONAL TV
CHANNEL
DAYPARTS**
This question is exclusive to clients
who have subscribed to the TV
Channel Reach & Frequency
module.
At the weekend
(Saturday-Sunday), between which
times of the day do you typically
watch each of these channels?
• 6am - 9am
• 9am - 12pm
• 12pm - 2pm
• 2pm - 5pm
• 5pm - 7pm
• 7pm - 10pm
• 10pm - 12am
• 12am - 2am
• 2am - 6am
• Don't watch at the weekend
NOTE: Respondents answer this question about all channels they watch every day or 4-5
times a week
TV, Film and Video Services
TV, FILM AND VIDEO
SERVICES:
ENGAGEMENT**
In the last month, which of these services have you used to watch/download TV shows, films or videos?
Please think about any sort of TV, video or film content that you have watched, streamed, downloaded or accessed
in any other way.
Argentina
• Amazon Prime
Video
• Arnet Play
• Blim
• Claro Video
• Crackle
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Studio+
• Vimeo
Australia
• 7plus
• 9Now
• ABC iview
• Amazon Prime
Video
• Crackle
• Foxtel Play
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Quikflix
• SBS On Demand
• Stan.com.au
• Ten Play
• Vimeo
GWI Core Survey Q4 2019 | Media Consumption 64
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Austria
• 7tv.at
• Amazon Prime
Video
• Dazn
• Flimmit
• Google Play
• ITunes
• Maxdome
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• ORF TVthek
• Plus 4 Mediathek
• Rakuten TV
• Sky Online #
• Sky Ticket
• Vimeo
Belgium
• Amazon Prime
Video
• CanalPlay Infinity
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
Proximus TV Replay
• Rakuten TV
• RTL À L’Infini
• Stievie / Stievie
Free
• Telenet Play
• Trace Play
• Videoland
• Vimeo
• VOOmotion
• VRT NU
Brazil
• Amazon Prime
Video
• Claro Video
• Crackle
• Dazn
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Studio+
• Telecine Play
• Vimeo
Canada
• Amazon Prime
Video
• Club Illico
• Crackle
• Crave TV
• Dazn
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• TOU.TV Extra
• Vimeo
China
• BesTV
• China Mobile Migu
• Google Play
• iQiyi
• iTunes
• LeTV
• MangoTV
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• PPTV
• Sohu
• T Mall Box Office
• Tencent Hollywood
VIP
• Vimeo
• YOU On Demand
• Youku & Tudou
Colombia
• Amazon Prime
Instant Video
• Blim
• Crackle
• ETB
• Google Play
• iTunes
• Movistar Play
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Tigo Play
• Vimeo
Denmark
• Amazon Prime
Instant Video
• Blockbuster
• Boxer Play
• C More
• DK4.tv
• Dplay
• Filmcentralen
• Google Play
• HBO Nordic on
Demand
• iTunes
• MinBio
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• NUTV
• SF Anytime
• TV2Play
• TV3Play
• TV4Play
• Viaplay
• Vimeo
• YouSee Play
• Zatto.com
GWI Core Survey Q4 2019 | Media Consumption 65
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Egypt
• Amazon Prime
Video
• Google Play
• iFlix
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Nile TV
• ONTV
• Shahid.net
• Vimeo
• Viu
France
• 6play
• Amazon Prime
Video
• Arte VOD
• BFMTV
• CanalPlay Infinity
• Canal+ à la
demande
• Francetv Pluzz
• Google Play
• iTunes
• Molotov
• MUBI
• MyTF1
• NBA League Pass
• Netflix
• NFL Game Pass
• OCS Go
• Orange VOD
• Rakuten TV
• Studio+
• Trace Play
• Vimeo
• Zive
Germany
• Amazon Prime
Video
• ARD Mediathek
• Chili TV
• Clipfish
• Dazn
• Google Play
• iTunes
• Maxdome
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Rakuten TV
• Realeyz
• RTL TV Now
• Sky Online
• Sky Ticket
• Vimeo
• Watchever
• Zatto.com
• ZDF Mediathek
Hong Kong
• Amazon Prime
Video
• Google Play
• HKTV
• iTunes
• MUBI
• MangoTV
• myTV Super
• NBA League Pass
• Netflix
• NFL Game Pass
• Vimeo
• Viu
India
• Amazon Prime
Video
• Google Play
• HOOQ
• Hotstar
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Sony Liv
• Vimeo
• Viu
• VOOT
Indonesia
• Amazon Prime
Video
• CatchPlay
• Google Play
• HOOQ
• iFlix
• iTunes
• MNC Play Media
• MUBI
• MyFirstMedia
• NBA League Pass
• Netflix
• NFL Game Pass
• Tribe
• Vimeo
• Viu
Ireland
• Virgin Media Player
• Amazon Prime
Video
• BBC iPlayer
• DisneyLife
• Filmbox
• Google Play
• iTunes
• ITV Hub
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Rakuten TV
• RTE Player
• Sky Go
• Vimeo
Israel
• Amazon Prime
Video
• Google Play
• HOT
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Shahid.net
• Vimeo
• Yes
GWI Core Survey Q4 2019 | Media Consumption 66
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Italy
• Amazon Prime
Video
• Chili TV
• Dazn
• Dplay
• Google Play
• Infinity
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Now TV
• Rai Play
• Rakuten TV
• Sky Online
• TIM Vision
• Video.Mediaset
• Viewster
• Vimeo
Japan
• AbemaTV
• AcTVila
• Amazon Prime
Video
• Dazn
• Dtv
• Google Play
• Hulu
• Love TV Show Sites
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• OpenRec
• Vimeo
Malaysia
• Amazon Prime
Video
• Astro on the go
• Google Play
• iFlix
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Vimeo
• Viu
Mexico
• Amazon Prime
Video
• Blim
• Claro Video
• Crackle
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Studio+
• Vimeo
• Vudu
Netherlands
• Amazon Prime
Video
• Film1 VoD service
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• NPO Start
• Rakuten TV
• RTL XL
• Videoland
• Vimeo
New Zealand
• Amazon Prime
Video
• Choice TV
• Google Play
• iTunes
• Lightbox
• MUBI
• NBA League Pass
• Neon
• Netflix
• NFL Game Pass
• Quikflix
• TVNZ
• Vimeo
Philippines
• Amazon Prime
Video
• Google Play
• HOOQ
• iFlix
• iTunes
• iWantTV
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Tribe
• Vimeo
• Viu
Poland
• Amazon Prime
Video
• Chili TV
• Filmbox
• Google Play
• Ipla
• iTunes
• MUBI
• Multimedia VOD
• NC+ VoD+ /
Seriale + SVOD
• NBA League Pass
• Netflix
• NFL Game Pass
• Player.pl
• PlayPuls
• ShowMax
• TVN Player
• TVP VOD
• Vimeo
• VOD.pl
GWI Core Survey Q4 2019 | Media Consumption 67
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Portugal
• Amazon Prime
Video
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Rakuten TV
• TVI Player
• Vimeo
Romania
• Antenaplay
• Digi Online
• Google Play
• iTunes
• NBA League Pass
• Netflix
• Orange TV GO
• Telekom TV
• Trilulilu
• Vimeo
• Voyo
Russia
• Amazon Prime
Video
• Amediateka
• Filmbox
• Google Play
• iTunes
• Ivi.ru
• Kino1TV
• Megogo.net
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Now.ru
• Okko
• TV1000Play
• Tvigle.ru
• Vimeo
• VK
• Zoomby.ru
Saudi Arabia
• Amazon Prime
Video
• beIN Connect
• Google Play
• Icflix
• iFlix
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Shahid.net
• StarzPlay
• Vimeo
• Viu
Singapore
• Amazon Prime
Video
• CatchPlay
• Google Play
• HOOQ
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Singtel TV Go
• Starhub Go
• Toggle
• Vimeo
• Viu
South Africa
• Amazon Prime
Video
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• ShowMax
• Vimeo
South Korea
• Amazon Prime
Video
• EveryOn TV
• Google Play
• iTunes
• Love TV Show Sites
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Olleh TV
• POOQ
• Tving
• U+
• Vimeo
Spain
• Amazon Prime
Video
• AtresPlayer
• Dazn
• Dplay
• Google Play
• iTunes
• MiTele
• Movistar+
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Ono TV Videoclub
• Rakuten TV
• RTVE a la carta
• TotalChannel
• Videoclub Orange
TV
• Vimeo
• Zatto.com
Sweden
• Amazon Prime
Video
• Boxer Play
• C More
• Dplay
• Google Play
• iTunes
• HBO Nordic
On Demand
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• SF Anytime
• SVT Play
• TV3 Play
• TV4 Play
• Viaplay
• Vimeo
GWI Core Survey Q4 2019 | Media Consumption 68
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Switzerland
• Amazon Prime
Video
• Dazn
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Play SRF
• Rakuten TV
• Teleboy.ch
• Vimeo
• Wilmaa.com
• Zattoo.com
Taiwan
• Amazon Prime
Video
• CatchPlay
• CHOCOTV
• FriDay.tw Video
• Gamer.com.tw
• Google Play
• iQiyi
• iTunes
• KKTV
• LeTV
• LiTV
• Line.me TV
• Love TV Show Sites
• MangoTV
• MUBI
• myVideo.net
• NBA League Pass
• Netflix
• NFL Game Pass
• Sohu
• Tribe
• Vimeo
• Youku & Tudou
Thailand
• Amazon Prime
Video
• cH7HD
• Google Play
• HOOQ
• iFlix
• iTunes
• Line.me TV
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Vimeo
• Viu
Turkey
• Amazon Prime
Video
• BluTV
• Filmbox
• Google Play
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Puhu TV
• Tivibu
• TRT TV
• Turkcell
• Vimeo
UAE
• Amazon Prime
Video
• beIN Connect
• Filmbox
• Google Play
• icflix
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Shahid.net
• StarzPlay
• Vimeo
• Viu
United Kingdom
• All 4
• Amazon Prime
Video
• BBC iPlayer
• Chili TV
• Demand 5
• Disney Life
• Google Play
• iTunes
• ITV Hub
• MUBI
• My5
• NBA League Pass
• Netflix
• NFL Game Pass
• Now TV
• Rakuten TV
• Sky Go
• TV Catchup
• Vimeo
• Zatto.com
USA
• Amazon Prime
Video
• CBS All Access
• Crackle
• Dazn
• Filmbox
• Google Play
• HBO Go
• HBO Now
• Hulu
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
PlayStation Vue
• Showtime
• Sling TV
• StarzPlay
• Trace Play
• Vimeo
• Vudu
• WWE
GWI Core Survey Q4 2019 | Media Consumption 69
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Vietnam
• Amazon Prime
Video
• Google Play
• iFlix
• iTunes
• MUBI
• NBA League Pass
• Netflix
• NFL Game Pass
• Vimeo
• Viu
TV, FILM AND VIDEO
SERVICES:
ACCOUNT
TYPE**
For each of these services, could you tell us which
type of account you use?
• I use a free, trial or ad-supported account
• I use a premium, unlimited or paid-for account
• Amazon Prime Video
All Countries except China
• HBO Go
Select Markets Only
• HBO Now
USA Only
• Hulu
Japan and USA Only
• Netflix
TV, FILM AND VIDEO
SERVICES:
ACCOUNT
USAGE**
For each of these services, could you tell us how
many people use / share your account?
• I am the only person who uses my account
• 1 other person uses my account
• 2 other people use my account
• 3+ other people use my account
• Amazon Prime Video
All Countries except China
• HBO Go
Select Markets Only
• HBO Now
USA Only
• Hulu
Japan and USA Only
• Netflix
TV, FILM AND VIDEO
SERVICES: DEVICES
USED
TO WATCH TV
SERVICES**
Which devices have you used to watch these services in
the last 30 days?
• TV
• Mobile Phone
• PC / Laptop
• Tablet
• Other
• Amazon Prime Video
All Countries except China
• HBO Go
Select Markets Only
• HBO Now
USA Only
• Hulu
Japan and USA Only
• Netflix
PAY TV
SUBSCRIPTIONS
Do you pay for a subscription TV service
(e.g. cable,
satellite TV or IPTV)
? By this we mean a service which
gives you access to broadcast television channels that
are not available on free-to-air TV and which you would
not be able to see without paying for them.
• Yes
• No
Second-Screening
SECOND-SCREEN
DEVICES**
Thinking about when you've
watched TV recently, which of the
following devices have you also
used at the same time?
• Desktop PC
• e-Reader
• Laptop PC
• Mobile phone
• Tablet device
• None of the above
GWI Core Survey Q4 2019 | Media Consumption 70
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
SECOND-SCREEN
ACTIVITIES**
When watching TV, which of these
things do you often do on another
device at the same time?
• Chat to / message friends
• Interact with the online content of the TV show
• Play games
• Read my emails
• Read the news
• Search for information related to what I'm watching
• Search for products to buy
• Share my opinion of a TV show
• Use social networks
• None of the above
GWI Core Survey Q4 2019 | Media Consumption 71
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
News Services
NEWS SERVICES:
AWARENESS**
Which of these news services
have you heard of?
NOTE: News services are not currently
asked about in GWI’s mobile-only
survey markets (Ghana, Kenya,
Morocco, Nigeria)
• BBC News
• Bleacher Report
• Bloomberg
• Business Insider
• Buzzfeed
• CNBC
• CNN
• CNN Arabic
• CNN Espanol
• Deutsche Welle
• Discovery
• Economist
• ESPN
• Euronews
• Eurosport
• Financial Times
• Forbes
• France 24
• Guardian
• Huffington Post
• International Business Times
• Konbini
• MailOnline
• MSNBC
• National Geographic
• NBC News
• Newsweek
• Quartz
• Reuters
• Sky News
• TIME.com
• The New York Times
• The Telegraph
• The Times
• Vice
• Wall Street Journal
• Washington Post
• None of these
All markets
All markets
All markets
All markets
All markets
All markets
All markets
Egypt, Saudi Arabia, UAE only
Argentina, Brazil, Colombia, Mexico, Spain,
USA only
Germany, Hong Kong, India, Indonesia,
Malaysia, Mexico, Poland, Romania, Russia,
Singapore, South Africa, South Korea,
Taiwan, UK, USA, Vietnam only
All markets
All markets
All markets
All markets
All markets
All markets
All markets
All markets
All markets
All markets
All markets
All markets exc. China
All markets
All markets
All markets
All markets
All markets
All markets
All markets
Austria, Belgium, France, Germany,
Indonesia, Hong Kong, Ireland, Italy,
Malaysia, Netherlands, Poland, Portugal,
Romania, Singapore, South Africa, Spain,
Switzerland, Turkey, UK only
All markets
All markets
UK Only
UK Only
All markets
All markets
All markets
GWI Core Survey Q4 2019 | Media Consumption 72
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
NEWS SERVICES:
ENGAGEMENT**
When using the internet in the last 30 days, have you seen an online article, video or news story from any of the
following services?
This could be on any website or app, on social media, or anywhere else on the internet. Please
select all that apply.
NOTE: This question is asked in relation to all services that the respondent has heard of.
NEWS SERVICES:
PLACES VIEWED**
For these services, could you tell
us where you have seen one of
their videos, articles or stories
online during the last 30 days?
• On their website or app
• On social media
• On a news app
(e.g.
Flipboard / Apple News)
• Somewhere else on the
internet
NOTE: This question is asked for all services that respondents have seen
stories / videos from in the last 30 days.
GWI Core Survey Q4 2019 | Media Consumption 73
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
NEWS SERVICES:
PERCEPTIONS**
Please could you select the
qualities that you would associate
with each of these news brands?
• Gives expert opinion/analysis
• Is trustworthy and accurate
• Is relevant to me
• None of these
• Haven’t heard of
NOTE: This question is asked
for all services that respondents
have heard of
• BBC News
• Bleacher Report
• Bloomberg
• Business Insider
• Buzzfeed
• CNBC
• CNN
• CNN Arabic
• CNN Espanol
• Deutsche Welle
• Economist
• Euronews
• France 24
• Guardian
• Huffington Post
• Konbini
• MailOnline
• MSNBC
• NBC News
• Newsweek
• Quartz
• Reuters
• Sky News
• The New York Times
• The Telegraph
• The Times
• Vice
• Wall Street Journal
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
Egypt, Saudi Arabia, UAE only
Argentina, Brazil, Colombia, Mexico, Spain,
USA only
Germany, Hong Kong, India, Indonesia,
Malaysia, Mexico, Poland, Romania, Russia,
Singapore, South Africa, South Korea,
Taiwan, UK, USA, Vietnam
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
All markets exc. China
Austria, Belgium, France, Germany,
Indonesia, Hong Kong, Ireland, Italy,
Malaysia, Netherlands, Poland, Portugal,
Romania, Singapore, South Africa, Spain,
Switzerland, Turkey, UK only
All markets exc. China
UK only
UK only
All markets exc. China
All markets exc. China
NOTE: News services are not currently asked about in GWI’s mobile-only survey markets (Ghana, Kenya, Morocco, Nigeria)
GWI Core Survey Q4 2019 | Media Consumption 74
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Music
MUSIC
ATTITUDES**
We’d like to ask you about
how you engage with music.
For each of these sets of
statements, please select the
point on the scale that best
describes you – are you at one
end of the scale or somewhere
in the middle?
• I typically prefer to control the music I listen to
(e.g. by making playlists or choosing albums I like)
• I typically prefer to let music play in the background
(e.g. by listening to the radio or playlists made by other people)
• I’m usually one of the first people to discover new music artists
• I usually start liking music artists later, after they have had lots more exposure
• I am passionate about a really wide range of music artists
• I am passionate about a small number of music artists
• For the music artists I’m passionate about, I prefer listening
to a wide range of their songs
• For the music artists I’m passionate about, I prefer listening
to a small selection of their songs
• I mainly listen to music artists that are less well-known / popular
• I mainly listen to music artists that are well-known / popular
• I enjoy the process of looking for new music artists / songs
• I am not very interested in making an effort to look for new music artists / songs
• I typically hear about new music from lots of different sources
• I typically hear about new music from the same few sources
• I prefer to access music via online services, without owning the songs themselves
• I prefer to own the songs I listen to
(e.g. by purchasing albums or paying for downloads)
• I regularly attend live music concerts / events
• I never attend live music concerts / events
GWI Core Survey Q4 2019 | Media Consumption 75
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
MUSIC SERVICES:
ENGAGEMENT**
In the last month, which of
these services have you used
to listen to/download music,
radio or audiobook content?
Please think about any sort of
music, radio or audiobook
content that you have listened
to, streamed, downloaded or
accessed in any other way.
• Amazon Music Unlimited
• Amazon Prime Music
• Anghami
• Apple Music
• Audible
• Deezer
• Google Play Music
• iHeartRadio
• iTunes
• JOOX
• Juke Music
• Kugou
• Kuwo
• Music Pocket
• Musify
• Nile FM
• Nogoum FM
• Pandora
• QQ Music
• Shiri
• SoundCloud
• Spotify
• Tidal
• Xiami
• YouSee Musik
• YouTube Music
• None of these
Austria, Belgium, Colombia, Germany, Netherlands,
Poland, Portugal, Sweden, UK, USA
Austria, Canada, France, Germany, India, Italy, Japan,
Spain, Switzerland, UK, USA
Egypt, Israel, Saudi Arabia, UAE
All markets
All markets
All markets
All markets
Australia, Canada, New Zealand and USA
All markets
Hong Kong, Indonesia, Malaysia, South Africa, Thailand
Austria
China, Hong Kong, Taiwan
China, Hong Kong, Taiwan
Egypt
All markets
Egypt
Egypt
USA
China, Hong Kong, Taiwan
Israel
All markets
All markets
Argentina, Australia, Austria, Belgium, Brazil, Canada,
Colombia, Denmark, France, Germany, Hong Kong,
Ireland, Israel, Italy, Malaysia, Mexico, Netherlands,
New Zealand, Poland, Portugal, Romania, Singapore,
South Africa, Spain, Sweden, Switzerland, Thailand,
Turkey, United Kingdom, USA
China
Denmark
Australia, Mexico, New Zealand, South Korea and USA
only
MUSIC SERVICES:
ACCOUNT TYPE**
For each of these services, could you tell us which
type of account you use?
• I use a free, trial or ad-supported account
• I use a premium, unlimited or paid-for account
• Amazon Music Unlimited
Select Markets Only
• Amazon Prime Music
Select Markets Only
• Apple Music
• Deezer
• Google Play Music
• SoundCloud
• Spotify
• Pandora
USA Only
• Tidal
Select Markets Only
GWI Core Survey Q4 2019 | Media Consumption 76
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
MUSIC SERVICES:
ACCOUNT USAGE**
For each of these services, could you tell us how
many people use / share your account?
• I am the only person who uses my account
• 1 other person uses my account
• 2 other people use my account
• 3+ other people use my account
• Amazon Music Unlimited
Select Markets Only
• Amazon Prime Music
Select Markets Only
• Apple Music
• Deezer
• Google Play Music
• SoundCloud
• Spotify
• Pandora
USA Only
• Tidal
Select Markets Only
MUSIC GENRES**
Thinking about music, which
of the following genres do
you enjoy listening to?
• ‘60s Music
• ‘70s Music
• ‘80s Music
• ‘90s Music
• ‘00s Music
• Acoustic
• African Language
South Africa only
• Afrikaans
South Africa only
• Afro-House
South Africa only
• Afro-Soul
South Africa only
• Alternative Rock
• Ambient
• Bhangra / Bollywood
• Big Band / Swing
• Blues
• Chanson Française
France only
• Classic Rock
• Classic Soul
• Classical & Opera
• Contemporary Christian
• Country
• Dance
• Death Metal
• Disco
• Drum 'N' Bass
• Dubstep
• Easy-Listening
• EDM
(Electronic Dance Music)
• Electro Pop
• Electronic / Techno
• Emo Rock
• Folk
• Funk
• Gospel
• Gothic
• Gqom
South Africa only
• Grunge
• Hard Rock
• Heavy Metal
• Hip-Hop
• Holiday / Christmas
• House
• Indie Pop
• Indie Rock
• Jazz
• Kawaito
South Africa only
• Latin
• Local / Vernacular Hip-Hop / Rap
South Africa only
• Maskandi
South Africa only
• Motown
• Oldies / Rock & Roll
• Pop / Top 40
• Punk
• Rap
• Rap Français
France only
• Reggae / Ska
• Reggaeton
• R'n'B
• Rock
• Salsa
• Singer Songwriter
• Soft Rock
• Soul
• Soundtracks / Original Scores
• Techno
• Trance
• Variété Française
France only
• World
• None of these
GWI Core Survey Q4 2019 | Social Media 77
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Social Media
Reach
SOCIAL MEDIA
REACH: MEMBERS*
SOCIAL MEDIA
REACH: ENGAGERS
/ CONTRIBUTERS
On which of the following services
do you have an account? And
which have you actively engaged
with or contributed to in the past
month via any device?
• Ameblo
Japan Only
• Badoo
• Copains d'Avant
France Only
• Douban
China Only
• Douyu
China Only
• Eyny
Taiwan Only
• Facebook
• Facebook Messenger
• hike
India Only
• Huya
China Onl
y
• Imgur
• Instagram
• Kakao Story
South Korea Only
• Kakao Talk
South Korea Only
• Kuaishou
China O
nly
• LINE
• LinkedIn
• Meipai
China Only
• Meitu
China On
ly
• migme
Indonesia Only
• Neighbourly
New Zealand Onl
y
• nk.pl
Poland Onl
y
• Odnoklassniki
Russia Only
• Path
Indonesia Onl
y
• Pinterest
• Qzone
China
Only
• Reddit
• RenRen
China O
nly
• Sina Weibo
• Skype
• Slack
• Snapchat
• Taringa
Select Markets O
nly
• Tencent QQ
China Only
• Tencent Weibo
• TikTok
• Tudou
China O
nly
• Tumblr
• Twitch
• Twitter
• Viadeo
• Viber
• VK
Russia
Only
• WeChat
• WhatsApp
• Xiaohongshu
China On
ly
• XING
Austria and Germany
Only
• Yammer
• Yizhibo
China Only
• Youku
China and Hong Kong Only
• YouTube
• Zalo Vietnam
Only
• Other
• None of the above
GWI Core Survey Q4 2019 | Social Media 78
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
SOCIAL MEDIA
REACH: VISITORS /
USERS*
Which of the following sites /
applications have you visited
in the past month via your PC /
Laptop, Mobile or Tablet?
• Baidu Tieba
China only
• Copains d'Avant
France only
• Douban
China only
• Douyu
China only
• Facebook
• Facebook Messenger
• Hike
India only
• Huya
China only
• Imgur
• Instagram
• Kaokeo Talk
South Korea only
• KaokaoStory
South Korea only
• Kuaishou
China only
• LINE
• Linkedin
• Meipai
China only
• Meitu
China only
• Neighbourly
New Zealand only
• nk.pl
Poland only
• Odnoklassniki
Russia only
• Pinterest
• Reddit
• RenRen
China only
• Sina Weibo
• Skype
• Slack
• Snapchat
• Tencent QQ
China only
• Tencent Weibo
• Tiktok
• Tumblr
• Twitch
• Twitter
• Viadeo
• Viber
• VK
Russia only
• WeChat
• WhatsApp
• Xiaohongshu
China only
• Xing
Germany only
• Yammer
• Yizhibo
China only
• Youku
China and Hong Kong only
• YouTube
• Zalo
Vietnam only
NUMBER OF SOCIAL
MEDIA SERVICES
VISITED / USED*
Based on their responses to
the Social Media Reach:
Visitors / Users question,
respondents are automatically
assigned to one of these
groups
• 0
• 1-2
• 3-4
• 5-6
• 7-8
• 9-10
• 11+
GWI Core Survey Q4 2019 | Social Media 79
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Platform-Specific Behaviors
FACEBOOK
ACTIONS
Which of these have you
done within the last month
on Facebook?
• Clicked the "like" or a “reaction”
button
• Commented about a sports event or
match I'm watching
• Commented about a TV show I'm
watching
• Commented on a friend's profile
status or photo / video
• Created or viewed a story
• Logged in to see what is happening
without posting / commenting on
anything
• Messaged a friend on a 1-to-1 basis
• Posted a comment about a product or
brand
• Posted a question or comment on a
company, brand or product's
Facebook page
• Read a news story
• Read an article
• Read or clicked on the Trending
Topics
• Researched a product I'm interested
in buying
• Shared a photo/ video or post / article
from a company or brand
• Started following a new product or
brand
• "Un-liked" a product or brand - i.e.
stopped following them
• Updated my profile status / posted a
comment about what I'm doing
• Uploaded and shared my own photos
• Uploaded and shared my own videos
• Visited a company, brand or
product's Facebook page
• Watched a video
• Watched something on Facebook
Live
FACEBOOK
MESSENGER
ACTIONS
Which of these have you
done within the last month
on Facebook Messenger?
• Had a conversation with an
automated response bot
• Made a video call
• Made a voice call
• Sent or received a message
from a brand / company
• Sent a message
• Sent a photo
• Sent a sticker
• Sent a video
• Sent a voice recording
• Used messenger.com on a PC /
laptop
GWI Core Survey Q4 2019 | Social Media 80
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
INSTAGRAM
ACTIONS
Which of these have you
done within the last month
on Instagram?
• Clicked on a product tagged by a
brand / seller
• Clicked on a sponsored post
(e.g.
used the Shop Now or Learn More
buttons)
• Commented on a brand's photo or
video clip
• Commented on a photo or video clip
• Created or viewed a Story
• Entered a competition by sharing a
photo or using a hashtag related to a
brand
• Followed a brand or company
• Liked a photo or video clip
• Logged in to see what's happening
without posting / commenting on
anything
• Shared an Instagram photo on
another social network
(e.g.
Facebook, Twitter)
• Shared someone else's photo
• Swiped up on a user / brand’s story to
see more
• Uploaded a photo of my own
• Uploaded a video clip
• Used Instagram Direct to send a
photo or message to a friend on a 1-
to-1 basis
• Used the Live feature
• Visited a celebrity's Instagram page
• Visited a company, brand or
product's Instagram page
• Watched a video clip
• Watched something on IGTV
SNAPCHAT
ACTIONS
Which of these have you
done within the last month
on Snapchat?
• Added a friend
• Applied a GeoFilter
(location-based
filter)
to my photo or video Snap
• Applied a Lens (“Face Filter”) to my
Snap
• Contributed to or viewed a Live Story
• Created a Story
• Edited a Snap
(e.g. sticker, caption,
bitmoji, doodle)
• Followed a brand or company
• Followed a celebrity or famous
person
• Saved a Snap
• Sent a chat message
• Sent a photo Snap
• Sent a video Snap
• Submitted a Snap to a Live Story
(e.g.
Olympics, New Year’s Eve)
• Swiped up on a user / brand’s story to
see more
• Used Group chat with friends
• Used the Snapchat camera
• Viewed “Discover” content from
providers like DailyMail, CNN, etc.
• Viewed a Live Story
(e.g. Olympics,
New Year’s Eve)
• Viewed a Snapchat Show
(e.g. “Good
Luck America”)
• Viewed a User Story
GWI Core Survey Q4 2019 | Social Media 81
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
TWITTER
ACTIONS
Which of these have you
done within the last month
on Twitter?
• Clicked on a link inside a tweet
• Liked a tweet
• Logged in to see what is happening
without posting / commenting on
anything
• Looked at the trending topics
• Read a news story
• Sent a direct message to another user
• Started following a product, brand or
company
• Stopped following / unfollowed a
product, brand or company
• Tweeted a comment about my daily
life
• Tweeted a photo or video link
• Tweeted a question or comment
about a company, brand or product
• Tweeted about a sports event or
match I'm watching
• Tweeted about a TV show I'm
watching
• Tweeted about an event I'm at
• Tweeted or retweeted a celebrity
• Tweeted or retweeted a company,
brand or product
• Tweeted or retweeted a friend
• Used the Moments or Explore section
• Visited a celebrity's Twitter feed
• Visited a product, brand or
company's Twitter feed
• Watched a live stream
(a video feed
being broadcast live, e.g. via
Periscope)
WECHAT
ACTIONS
Which of these have you
done within the last month
on WeChat?
• Created a Group chat
• Downloaded a game
• Downloaded a sticker
• Followed an Official Account
• Made a voice call
• Scanned a QR code to add a friend
• Sent a message
• Sent a photo
• Sent a Sight video
• Shared a song link
• Shared pictures or videos via
Moments
• Shared your location
• Used the people nearby feature
• Used the Shake feature
• Used the Walkie Talkie feature
to chat with a friend
• Video chatted with a friend
• Viewed a post from an Official
Account
WHATSAPP
ACTIONS
Which of these have you
done within the last month
on WhatsApp?
• Made a video call
• Made a voice call
• Sent a message
• Sent a payment
(India Only)
• Sent a photo
• Sent a video
• Sent a voice recording
• Sent or received a message
from a brand / company
• Used the status feature
• Used the group chat feature
• Used WhatsApp Web on a PC /
laptop
GWI Core Survey Q4 2019 | Social Media 82
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
YOUTUBE
ACTIONS
Which of these have you
done within the last month
on YouTube?
• Liked or disliked a video
• Live-streamed a video
• Posted a comment about a video
• Rented / purchased a film
• Used YouTube Red
US only
• Watched a consumer review of a
product
• Watched a film trailer
• Watched a music video
• Watched a news clip or story
• Watched a sports video or clip
• Watched a trailer for a game
• Watched a tutorial video which
explained how to do something
• Watched a TV show or clip
• Watched a video or ad made by a
brand
• Watched a video posted by a
celebrity or vlogger
• Watched an educational video
TYPES OF PEOPLE
FOLLOWED ON
SOCIAL MEDIA
Who do you follow
on social media?
• Actors
• Bloggers
• Brands you are thinking of
buying something from
• Brands you like
• Charities / good causes
• Comedians
• Contacts relevant to your work
• Entrepreneurs / business people
• Journalists
• News / media organizations
• People you know in real life
• Politicians
• Singers, musicians or bands
• Sports stars
• TV Presenters
• Vloggers
(bloggers who record their
posts in video form)
TIME SPENT ON
SOCIAL MEDIA*
Roughly how many hours do
you spend engaging with /
connected to social media
during a typical day?
• Less than 30 minutes
• 30 minutes to 1 hour
• 1 to 2 hours
• 2 to 3 hours
• 3 to 4 hours
• 4 to 6 hours
• 6 to 10 hours
• More than 10 hours
• Do not use
REASONS FOR
USING SOCIAL
MEDIA
What are your main reasons
for using social media?
• Because a lot of my friends are on them
• General networking with other people
• To fill up spare time
• To find funny or entertaining content
(i.e. articles, videos)
• To follow celebrities / celebrity news
• To make sure I don't miss out on anything
• To meet new people
• To network for work
• To promote/support charitable causes
• To research / find products to buy
• To share details of what I'm doing in my daily life
• To share my opinion
• To share photos or videos with others
• To stay in touch with what my friends are doing
• To stay up-to-date with news and current events
• To watch / follow sports events
GWI Core Survey Q4 2019 | Social Media 83
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
SOCIAL MEDIA
PLATFORMS: USAGE
FREQUENCY
How frequently do you visit /
use these?
• More than once a day
• Daily
• Weekly
• Less often
• Facebook
• Facebook Messenger
• Instagram
• LINE
• LinkedIn
• Pinterest
• Snapchat
• Tiktok
• Tumblr
• Twitch
• Twitter
• Viber
• WeChat
• WhatsApp
• YouTube
Social Media Segmentation
SOCIAL MEDIA
SEGMENTATION
This segmentation is auto-generated from the “Reasons for Using Social Media”, “Types of People Followed on
Social Media”, “Online Product Research”, “Brand Discovery”, “Online Brand Interactions” and “Online Purchase
Drivers” questions.
Brand
Followers
People who say any of the following:
• They follow brands they like on social media
• They follow brands they are thinking of buying something from on social media
• They discover products through updates on a brand’s social network page
• They have visited a brand’s social network page in the last month
Brand
Interactors
People who say they have done any of the following within the last month:
• They have asked a question to a brand on a social network
• They have clicked on a promoted / sponsored post on a social network
• They have interacted with a brand on a messaging app
• They have liked / followed a brand on a social network
• They have shared a brand’s post on a social network
• They have uploaded a photo / video on a brand’s social network page
Celebrity
Networkers
People who say any of the following:
• They use social media to keep up with celebrities / celeb news
• They follow actors, comedians, singers or TV presenters on social media
Charity
Networkers
People who say either of the following:
• They use social media to support charitable causes
• They follow charities / good causes on social media
Content
Networkers
People who say any of the following:
• They use social media to find funny / entertaining content
• They use social media to watch / follow sports events
• They follow vloggers on social media
FOMO
Networkers
People who use social media for any of the following reasons:
• Because their friends are on them
• To stay in touch with what their friends are doing
• To make sure they don’t miss out on anything
GWI Core Survey Q4 2019 | Social Media 84
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
News
Networkers
People who say any of the following:
• They use social media to stay up-to-date with current events
• They follow journalists on social media
• They follow news / media organizations on social media
Personal
Networkers
People who say any of the following:
• They use social media for general networking with other people
• They use social media to meet new people
• They follow people they know on social media
Professional
Networkers
People who say any of the following:
• They use social media to network for work
• They follow work contacts on social media
• They follow entrepreneurs / business people on social media
Sharers
People who use social media for any of the following reasons:
• To share details of what they are doing in their daily life
• To share their opinion
• To share photos / videos with others
Shoppers
People who say any of the following:
• They use social media to research / find products to buy
• Social media is one of the main sources they use when looking for more
information about a product, brand or service
• The option to use a “buy” button on social media would make them more likely
to buy something online
Non-
Networkers
People who do not have a social media account and have not visited / used
a social network in the last month.
GWI Core Survey Q4 2019 | Apps 85
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Apps
APP TYPES
USED*
Thinking about mobile / tablet
apps, which of the following
categories have you used in
the past month?
• Augmented reality
• Banking / financial services
• Books
• Business
• Calendar
• Chat / messaging
• Cloud storage
(e.g. Dropbox)
• Collaborative working
(e.g. Slack)
• Dating and Friendship
• Education
• Entertainment
• Food / restaurants
• Gambling / betting / lottery
(Hidden
from Egypt, Morocco, Saud Arabia
and UAE)
• Games
• Health and fitness
• Maps
• Music
• News
• Shopping
• Social networks
• Sports
• Taxi or Ride-Sharing
• Travel
• TV
• VR
(Virtual Reality)
• Work-related service
NAMED APPS
USED*
In the last month, which of these apps have you used?
All Markets
• Airbnb
• AliExpress
Shopping
• Amazon
• Apple TV
• Apple Wallet
• Badoo
• Baidu
• Candy Crush
• eBay
• Facebook
• Facebook
Messenger
• Flickr
• Flipboard
• Foursquare
• Google Hangouts
• Google Maps
• Instagram
• Kik Messenger
• Lasso
• LINE
• LinkedIn
• Nike+ Run Club
• Periscope
• Pinterest
• Reddit
• Shazam
• Skype
• Slack
• Snapchat
• Strava
• Tango
• Telegram
Messenger
• TikTok
• Tinder (not Egypt, Saudi
Arabia, UAE)
• Tumblr
• Twitch
• Twitter
• Viber
• Waze
• WeChat
• WhatsApp
• Wish
• Yelp
• YouTube
Argentina
• Calm
• Fitbit
• MercadoLibre
• MyFitnessPal
• OLX
• Uber
Australia
• Apple News
• Calm
• Citymapper
• Didi Australia
• Fitbit
• Gumtree
• MyFitnessPal
• Ola Cabs
• SNOW
• Uber
Austria
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Revolut
• Shpock
• Uber
• XING
Belgium
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Revolut
• Uber
GWI Core Survey Q4 2019 | Apps 86
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Brazil
• Calm
• Citymapper
• Fitbit
• MercadoLivre
• MyFitnessPal
• OLX
• Uber
Canada
• Apple News
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
China
• Alipay.com
• Baidu Tieba
• Calm
• Didi Chuxing
• Fitbit
• Iqiyi
• JD.com
• Nice
• Momo
• Pinduoduo
• Qzone
• RenRen
• Sina Weibo
• SNOW
• Taobao
• Tencent Weibo
• Tmall
• Toutiao
• Tudou
• Uber
• Xiaohongshu
• Yinke
• Youku
Colombia
• Calm
• Fitbit
• MercadoLibre
• MyFitnessPal
• OLX
• Tappsi
• Uber
Denmark
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Revolut
Egypt
• Anghami
• Calm
• Careem
• Fitbit
• Music Pocket
• MyFitnessPal
• Nile FM
• Nogoum FM
• OLX
• SHAREit
• SOMA Messenger
France
• BFMTV
• Calm
• Citymapper
• Fitbit
• Le Monde
• MyFitnessPal
• Revolut
• Uber
Germany
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• LOVOO
• Revolut
• Shpock
• Tagesschau
• Uber
• Uber
• XING
Hong Kong
• Calm
• Citymapper
• Fitbit
• HKTV
• JOOX
• MyFitnessPal
• myTV
• SNOW
• Taobao
• Tmall
• Youku
• Uber
India
• Calm
• Fitbit
• Flipkart
• Hike Messenger
• MyFitnessPal
• NewsDog
• Ola Cabs
• Oyo
• Quikr
• Snapdeal
• SNOW
• OLX
• Uber
Indonesia
• Calm
• Fitbit
• GO-JEK
• Grab
• JOOX
• MyFitnessPal
• OLX
• SNOW
Ireland
• Calm
• Fitbit
• MyFitnessPal
• Revolut
• RTE News Now
• Uber
Israel
• Calm
• Gett
• Tinder
• Uber
• Yango
Italy
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Revolut
• Shpock
• Uber
GWI Core Survey Q4 2019 | Apps 87
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Japan
• Citymapper
• DeNa
• MyFitnessPal
• SNOW
• Uber
Netherlands
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Nu.nl
• Revolut
• Uber
New Zealand
• Calm
• Fitbit
• iHeartRadio
• MyFitnessPal
• Neighbourly
• Realestate.co.nz
• Trademe Property
• Uber
Russia
Odnoklassniki
VK
Yandex Taxi
Philippines
• Calm
• Fitbit
• Grab
• MyFitnessPal
• SNOW
Poland
• Allegro
• Calm
• Gadu-Gadu (GG)
• Gumtree
• MyFitnessPal
• Nk.pl
• OLX
• Revolut
• Uber
Portugal
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• OLX
• Revolut
• Uber
Romania
• Calm
• Clever Taxi
• Fitbit
• MyFitnessPal
• StarTaxi
Russia
• Calm
• Citymapper
• Fitbit
• Gett
• MyFitnessPal
• Odnoklassniki Taxi
• Yandex Taxi
• VK
Saudi Arabia
• Calm
• Careem
• Dubizzle
• Fitbit
• Libon
• My FitnessPal
• OLX
• Uber
Singapore
• Calm
• Carousell
• Fitbit
• Grab
• Gumtree
• MyFitnessPal
• Qoo10
• SNOW
• Toggle
South Africa
• Calm
• Fitbit
• Gumtree
• MyFitnessPal
• OLX
• Uber
South Korea
• Citymapper
• KakaoStory
• Kakao Talk
• Naver
• SNOW
• Uber
Spain
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Revolut
• Uber
• Wallapop
Sweden
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
• Shpock
• Uber
Switzerland
• Calm
• Fitbit
• MyFitnessPal
• Revolut
• Uber
Taiwan
• Buy123
• Carousell
• Fitbit
• MyFitnessPal
• SNOW
• Tmall
• Uber
GWI Core Survey Q4 2019 | Apps 88
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Thailand
• Calm
• Fitbit
• Grab
• JOOX
• MyFitnessPal
• OLX
• SNOW
Turkey
• Calm
• Citymapper
• Fitbit
• MyFitnessPal
UAE
• Calm
• Careem
• Dubizzle
• Fitbit
• Imo
• Libon
• MyFitnessPal
• OLX
• Uber
United Kingdom
• Apple News
• Atom
• Bumble
• Calm
• Citymapper
• Fitbit
• Gett
• Gumtree
• Happn
• Monzo
• MyFitnessPal
• Nextdoor
• Ola Cabs
• Revolut
• Shpock
• Starling
• Uber
USA
• Apple News
• Bumble
• Calm
• Citymapper
• Fitbit
• Happn
• Lyft
• MyFitnessPal
• Nextdoor
• Uber
Vietnam
• Calm
• Fitbit
• Grab
• MyFitnessPal
• SNOW
• Uber
• Zalo
GWI Core Survey Q4 2019 | Purchase Behavior and Intention 89
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Purchase Behavior and Intention
MAJOR
PURCHASES
Which of these things have you /
your household purchased in the
last 3-6 months?
Which of these things are you / your
household thinking about
purchasing in the next 3-6 months?
Which of these items did you
purchase online?
Which of these items did you
research online before purchasing?
Electronics / entertainment
• 2-in-1 laptop / tablet
• Broadband / fiber optic
• Computer / video games
• Desktop PC
• Digital camera
• Flat-screen TV
• Games console
• Headphones / earphones
• Laptop
• Smart wearable device (e.g.
smartwatch, fitness band)
• Tablet
Home items
• Bed
• Dishwasher
• Garden furniture
• Home exercise equipment
• Household furniture
• Housing / property
• Iron
• Microwave
• Refrigerator
• Sofa
• Vacuum cleaner
• Washing machine / tumble dryer
Automotive & Transport
• Car / automobile
• Motorcycle
• Bicycle
Personal items
• Glasses / spectacles
• Handbag / Bag
• Jewellery
• Purse / wallet
• Wristwatch
Financial Products
• Car / automotive insurance
• Foreign currency
• Health insurance
• Home contents insurance
• Home-owners / building insurance
• Life insurance
• Mortgage
• Pet insurance
• Travel insurance
Travel & Leisure items
• Concert tickets
• Experience (e.g. spa trip, day out)
• Travel tickets (e.g. a flight)
• Vacation (abroad)
• Vacation (domestic)
GWI Core Survey Q4 2019 | Purchase Behavior and Intention 90
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
MINOR
PURCHASES
Which of these products have
you or your household
purchased in the last month?
Which of these items did you
purchase online?
Which of these items did you
research online before
purchasing?
NOTE: Alcohol options are asked
to those aged 18+ (or 21+ in the
USA); they are not asked in Egypt,
KSA or UAE.
Alcohol
• Beer (any)
• Champagne / sparkling wine
• Cider
• Pre-mixed / ready-to-drink cocktails
• Spirits
• Wine (any)
• Wine (red)
• Wine (white)
Groceries
• Bottled water
• Breakfast cereal
• Candy / sweets
• Cheese
• Chewing gum
• Chocolate
• Coffee
• Cookies / biscuits
• Crisps / potato chips
• Fresh ready meals
• Frozen food / ready meals
• Health foods
• Ice cream
• Organic fruit / vegetables
• Snack foods
• Soft drinks
• Tea
• Vitamins / supplements
Leisure & Entertainment items
• Book(s)
• Film(s) or boxset(s)
• Music album(s)
• Magazine(s)
• Newspaper(s)
Personal Effects
• Clothing
• Fragrance (e.g. perfume, aftershave)
• Gift / present for someone
• Gift card
• Shoes
• Sports clothing / equipment
Household items
• Air freshener / deodorizer
• Cleaning products
• Dishwasher tablets
• Fabric conditioner
• Laundry detergent / washing powder
• Pet food (dry) Ask if have dogs or cats
• Pet food (wet) Ask if have dogs or cats
• Pet food Ask if have other pets
Medicines / Healthcare items
• Cough / cold / flu medicine
• First-aid items
• Headache / migraine medicine
• Heart medication
• Mouth / oral care treatment
• Pain relief medicine
• Skin problem treatment
• Other medicines / pharmaceutical items
Personal Care items
• Beauty products
• Conditioner
• Deodorant
• Exfoliating products
• Hair coloring products
• Hair styling products
• Make-up / cosmetics
• Moisturizer
• Other skincare products
• Personal grooming products (e.g. razors)
• Shampoo
Baby Products
• Baby clothes
• Baby food (jars)
• Baby food (pouches / sachets)
• Baby food (other)
• Baby milk / powdered milk
• Baby moisturizer
• Baby rice
• Baby shampoo
• Baby toys
• Baby wipes
• Nappies / diapers
GWI Core Survey Q4 2019 | Purchase Behavior and Intention 91
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
MOBILE PAYMENT
SERVICES
Which of these mobile
payment services have you
used?
NOTE: This question is only asked
to those who have previously
indicated that they have used
a mobile phone to pay for an item /
service within the last month
• 3Geldbörse
(Austria)
• Advanced Mpay
(Thailand)
• AliPay
(Australia, China, Germany,
France, Italy, Indonesia, Israel, Japan,
Malaysia, New Zealand, Philippines,
Singapore, Sweden, Thailand, Taiwan,
UK, USA, Vietnam)
• Amazon Payments
(France, Germany,
India, Italy,
Japan, Spain, UK, USA)
• Apple Pay
(Australia, Brazil, Canada,
China, Denmark, France Hong Kong,
Ireland, Italy, Japan, New Zealand,
Russia, Singapore, Spain, Sweden,
Switzerland, Taiwan, UAE, UK, USA)
• Aval Pay
(Colombia)
• Baidu Wallet
(China)
• Banamax
(Mexico)
• Banco do Brasil
(Brazil)
• Barclays Pay
(UK)
• BBM Money
(Indonesia, South Africa)
• BBVA Wallet
(Colombia)
• Billetera Movil
(Colombia)
• BKM Express
(Turkey)
• Blue Code
(Austria)
• Boku
• BT Pay
(Romania)
• CaixaBank Pay
(Spain)
• Cash App
• CEC Bank Mobile Banking
(Romania)
• ChasePay
(USA)
• Deutsche Bank Mobile
(Germany)
• ECPay
(Indonesia)
• Etisalat Mobile NFC
(UAE)
• FNB Pay
(South Africa)
• GCash
(Philippines)
• Google Pay (Formerly Android Pay)
(Australia, Belgium, Brazil, Canada,
Hong Kong, Ireland, Japan, New
Zealand, Poland, Russia, Singapore,
Spain, Sweden, Switzerland, Taiwan,
UK, USA)
• Go-Pay
(Indonesia)
• Grab Pay
(Malaysia, Philippines,
Singapore)
• Huawei Pay
(China)
• ING Mobile Payments App
(Netherlands, Romania)
• J-Coin Pay
(Japan)
• JD Wallet
(China)
• Jenius
(Indonesia)
• JKO Pay
(Taiwan)
• Kakao Pay
(South Korea)
• Klarna
(Denmark, Sweden)
• LG Pay
(South Korea)
• Line Pay
(Japan, Taiwan, Thailand)
• LinkAja
(
Indonesia)
• Masterpass
• Maybankpay
(Malaysia)
• MB WAY
(Portugal)
• MercadoPago
(Colombia)
• Mobicash
(South Africa, Hong Kong)
• Mobikwik
(India)
• Mobile Bankomatkarte
(Austria)
• MobilePay
(Denmark)
• mobilPay
(Romania)
• MoMo
(Vietnam)
• M-Pesa
(India, South Africa)
• mVisa
(India)
• Naver Pay
(South Korea)
• Nequi
(Colombia)
• Ngan Luong
(Vietnam)
• Octopus O!
(Hong Kong)
• Orange Money
(Romania)
• PayBox
(Israel)
• PayLah
(Singapore)
• PayPal
• Paypay
(Japan)
• Paysafe
(Austria)
• PayTM
(India, Canada)
• PayU
(Argentina, Brazil, Colombia,
India, Mexico, Nigeria, Poland, Russia,
South Africa, Turkey)
• Pepper Pay
(Israel)
• RB Movil
(Colombia)
• Recargapay
(Argentina, Brazil,
Mexico, Spain)
• Samsung Pay
(Australia, Brazil,
Canada, China, Hong Kong, India,
Italy, Malaysia, Mexico, Russia,
Singapore, South Korea, Spain,
Switzerland, Taiwan, Thailand, UAE,
UK, USA, Vietnam)
• SmartMoney by PayMaya
(Philippines)
• SmartWallet
(Colombia)
• SnapScan
(South Africa)
• SSG
(South Korea)
• Swish
(Sweden)
• Swiss Wallet
(Switzerland)
• Taiwan Mobile Payment Co
(Taiwan)
• Tap&Go
(Hong Kong)
GWI Core Survey Q4 2019 | Purchase Behavior and Intention 92
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Telekom Banking
(Romania)
• Tmoney
(South Korea)
• Toss
(South Korea)
• TrueMoney
(Indonesia, Philippines,
Thailand, Vietnam)
• tWallet
(Taiwan)
• TWINT
(Switzerland)
• Venmo
(USA)
• Visa checkout
(Argentina, Australia,
Brazil, Canada, China, Colombia,
Denmark, France, Hong Kong, India,
Ireland, Malaysia, New Zealand,
Poland, Singapore, South Africa,
Spain, UAE, UK, USA)
• Visa QIWI Wallet
(Russia)
• Wallet ABN Amro
(Netherlands)
• WeChat Pay / Tenpay
(Australia,
Canada, China, Europe, Hong Kong,
Indonesia, Israel, Malaysia,
Philippines, Romania, Singapore,
South Africa, South Korea, Taiwan,
Thailand, Vietnam)
• Xiaomi Mi Pay
(China)
• Yandex.Money
(Russia)
• Yoyo Wallet
(Singapore)
• Zapp
(UK and Ireland)
• Zapper
(Belgium, France, Germany,
Netherlands, South Africa, Spain,
Sweden, UK)
• Zuum
(Brazil)
• Other
DIGITAL CONTENT
PURCHASED*
Which of the following types
of online content have you
paid for in the past month?
• Dating service
(Hidden from Egypt, Morocco, Saudi Arabia and UAE)
• Digital gifts
(e.g. stickers, badges, avatars, etc.)
• e-Book
• In-app purchases
(e.g. in-game upgrades, add-ons, etc.)
• Mobile app
• Mobile game
• Movie or TV download
• Movie or TV streaming service
• Music download
• Music streaming service
• News service
• Premium web service
(e.g. email / online storage)
• Software Package
(e.g. Microsoft Office, Adobe Photoshop etc.)
• Study programs / learning materials
• Subscription to an online version of a magazine
• None of the above
GWI Core Survey Q4 2019 | Purchase Behavior and Intention 93
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
PRODUCTS /
TOPICS TALKED
ABOUT ONLINE**
Which of the following
products, services or topics
have you posted opinions
about online in the past
month?
• Alcoholic drinks
• Books
• Business
• Cars / automobiles
• Celebrity news / gossip
• Charity / good causes
• Computers
• Environmental issues
• Fashion/clothing
• Fast food
• Films
• Fine arts / culture
• Food / restaurants
• Games / gaming
• Grocery products (food)
• Healthcare / pharmaceuticals
• Home appliances (white goods)
e.g. refrigerator, washing machine
• Mobile phones
• Music
• Nights out / socializing
• Non-alcoholic drinks / soft drinks
• Parenting / childcare
• Personal finance / investment
• Politics
• Skincare / haircare / beauty products
• Snack products
• Sports
• Technology
• Television
• Travel / vacations
• None of the above
GWI Core Survey Q4 2019 | Marketing Touchpoints 94
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Marketing Touchpoints
Brand Discovery / Engagement
BRAND
DISCOVERY*
In which of the following ways
are you most likely to find out
about new brands, products,
or services?
• Ads heard on the radio
• Ads in magazines or newspapers
• Ads on billboards or posters
• Ads on messaging apps
• Ads on music-streaming services
• Ads seen at the cinema
• Ads seen before online videos or TV show start to play
• Ads seen on mobile/tablet apps
• Ads seen on public transport
• Ads seen on social media
• Ads seen on TV
• Ads seen on websites
• Ads / sponsored content on podcasts
• Brand / product websites
• Consumer review sites
• Emails or letters / mailshots from companies
• Endorsements by a celebrity or well-known individual
• Forums / message boards
• In-store product displays or promotions
• Online retail websites
• Personalized purchase recommendations on a website
• Posts or reviews from expert bloggers
• Product brochures / catalogues
• Product comparison websites
• Product samples or trials
• Recommendations / comments on social networks
• Search engines
• Stories / articles in printed editions of newspapers or magazines
• Stories / articles on newspaper or magazine websites
• TV shows / films
• Updates on brands’ social network pages
• Vlogs
• Word-of-mouth recommendations from friends or family members
GWI Core Survey Q4 2019 | Marketing Touchpoints 95
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
BRAND
DISCOVERY
SEGMENTATION
This segmentation is auto-generated, based on responses to the Brand Discovery question.
Paid Media
This segment includes respondents who say they discover brands
via any of the following channels:
• Ad heard on the radio
• Ad in a magazine or newspaper
• Ad on a billboard or poster
• Ad seen at the cinema
• Ad seen on a mobile/tablet app
• Ad seen on TV
• Ad seen online
• Ads seen on public transport
• Search engines
Owned Media
This segment includes respondents who say they discover brands
via any of the following channels:
• Ability to pay with cash on delivery
• Emails or letters / mailshots from companies
• In Brand / product websites
• In-store product displays or promotions
• Product brochures / catalogues
• Product samples or trials
• Update on a brand's social network page
Earned Media
This segment includes respondents who say they discover brands
via any of the following channels:
• Consumer review sites
• Endorsement by a celebrity or well-known individual
• Forums / message boards
• Personalized purchase recommendations on a website
• Post or review from an expert blogger
• Product comparison websites
• Recommendation / comment on a social network
• Stories / articles in a printed edition of a newspaper or magazine
• Stories / articles on a newspaper or magazine's website
• TV shows / films
• Vlogs
• Word-of-mouth recommendation from a friend or family member
BRAND ADVOCACY
What would most motivate
you to promote your favorite
brand online?
• Access to exclusive content or services (e.g. music, videos, etc)
• Having insider knowledge about the brand or its products
• High-quality products
• Love for the brand
• Rewards (e.g. discounts, free gifts, etc)
• The feeling of taking part / being involved
• When I have a personal / one-on-one relationship with a brand
• When I've received great customer service
• When something enhances my online reputation / status
• When something is relevant to my friends' interests
• When something is relevant to my own interests
GWI Core Survey Q4 2019 | Marketing Touchpoints 96
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
BRAND ROLE IN
CONSUMER’S LIFE:
BRAND QUALITIES
Which of these do you want
brands to be?
• Authentic
• Bold
• Exclusive
• Funny
• Innovative
• Reliable
• Smart
• Traditional
• Trendy / cool
• Young
BRAND ROLE IN
CONSUMER’S LIFE:
BRAND ACTIONS
Which of these things do you
want brands to do?
• Be eco-friendly
• Be socially responsible
• Help you improve your image /
reputation
• Help you improve your
knowledge / skills
• Help you organize / simplify your life
• Listen to customer feedback
• Make you feel valued
• Offer customized / personalized
products
• Run customer communities / forums
• Support charities
• Support local suppliers
HEALTHCARE
BRAND
INFLUENCERS**
When choosing
medicines/drugs for everyday
ailments (e.g. a cold, sore throat,
headache, etc), how important
are the following things for you
when deciding which brand to
buy?
• Very important
• Somewhat important
• Not important
• Information or recommendations found online
• Picking a brand of medicine I've used before
• Recommendations from a GP / Doctor / Pharmacist
• Recommendations from friends / family / colleagues
• The cost of the medicine
Online Purchase Journey
ONLINE
PRODUCT
RESEARCH*
Which of the following online
sources do you mainly use
when you are actively looking
for more information about
brands, products, or services?
• Blogs on products / brands
• Consumer reviews
• Discount voucher / coupon sites
• Forums / message boards
• Messaging / live chat services
• Micro-blogs
(e.g. Twitter)
• Mobile apps
• Online pinboards
(e.g. Pinterest)
• Price comparison websites
• Product / brand sites
• Question & Answer sites
• Search engines
• Social networks
• Specialist / independent review sites
• Video sites
• Vlogs
(blogs recorded in video form)
GWI Core Survey Q4 2019 | Marketing Touchpoints 97
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
ONLINE BRAND
INTERACTIONS
IN LAST MONTH
Which of the following online
sources do you mainly use
when you are actively looking
for more information about
brands, products, or services?
• Asked a question to a brand on a social network
• Used a company's live-chat service on a website
• Clicked on a promoted/sponsored post on a social network
• Clicked on an online ad on the top or side of a website
• Downloaded / used a branded app
• Interacted with a brand on a messaging app
• Left feedback or a review on a brand's website
• Liked / followed a brand on a social network
• Played a branded game
• Provided ideas for a new product / service or for a new brand design
• Read a branded blog
• Read an email / newsletter from a brand
• Shared a brand's post on a social network
• Unliked / stopped following a brand on a social network
• Uploaded a photo / video to a brand's social network page
• Used a social networking "share" button on a website
• Used a QR code provided by a company or brand
• Visited a brand's social network page
• Visited a brand's website
• Watched a video made by a brand
ONLINE
PURCHASE
DRIVERS
When shopping online, which
of these features would most
increase your likelihood of
buying a product?
• Ability to pay with cash on delivery
• Click & Collect delivery
• Coupons or discounts
• Easy returns policy
• Entry into competitions
• Exclusive content or services
• Free delivery
• "Guest" check-out (with no sign-in required)
• Knowing the product / company is environmentally friendly
• Live-chat box so you can speak to the company
• Lots of "likes" or good comments on social media
• Loyalty points
• Next-day delivery
• Option to use "buy" button on a social network
• Quick / easy online checkout process
• Reviews from other consumers
GWI Core Survey Q4 2019 | Brand 98
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Brand
AIRLINES:
AWARENESS**
AIRLINES:
ENGAGEMENT**
AIRLINES:
ADVOCACY**
Which of these airlines have you
heard of?
Have you flown with any of these
airlines?
Which of these brands would you
advocate to others (e.g. write /
post positive reviews about,
recommend to family / friends)?
• ADA
Colombia only
• Aer Lingus
Belgium, Ireland, Portugal, Spain, Switzerland and UK only
• Aeroflot
Israel, Poland, Russia only
• Aerolíneas Argentinas
Argentina, Brazil, Colombia and Mexico only
• Aeromar
Mexico only
• Aeromexico
Argentina, Brazil, Colombia and Mexico only
• Air Arabia
UAE only
• Air Busan
South Korea only
• Air Cairo
Egypt only
• Air Canada
Israel and Canada only
• Air China
China, Japan, South Korea, USA and Vietnam only
• Air France
Not Indonesia, Malaysia, New Zealand, Philippines or Taiwan
• Air India
India only
• Air New Zealand
Australia, New Zealand, Singapore and UK only
• AirAsia
Select markets only
• AirLink
South Africa only
• Alaska Airlines
USA and Canada only
• Alitalia
Select markets only
• All Nippon Airways
Select markets only
• American Airlines
All markets except Indonesia, Malaysia, Russia and Taiwan
• AnadoluJet
Turkey only
• Arkia
Israel only
• Asiana Airlines
Select markets only
• AtlasGlobal
Turkey only
• Austral
Argentina only
• Austrian Airlines
Select Markets only
• Avianca
Argentina, Brazil, Colombia and Mexico only
• Azul Brazilian Airlines
Brazil only
• Bangkok Airways
Thailand only
• Batik Air
Indonesia only
• Bearskin Airlines
Canada only
• BRA
Sweden only
• Blue Air
Romania only
• British Airways
• Brussels Airlines
Select markets only
• Buffalo Airways
Canada only
• Canadian North
Canada only
• Carpatair
Romania only
• Cathay Dragon
Hong Kong and Taiwan only
• Cathay Pacific
Select markets only
• Cebu Pacific
Philippines and Singapore only
• China Airlines
Select markets only
• China Eastern
Select markets only
GWI Core Survey Q4 2019 | Brand 99
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• China Express Airlines
Hong Kong only
• China Southern
All APAC markets except India, Indonesia, Japan and
Philippines
• Citilink
Indonesia only
• Condor
Germany only
• CopaAirlines
Colombia only
• Corendon Airlines
Netherlands and Turkey only
• Danish Air Transport
Denmark only
• Delta
All markets except Indonesia, Malaysia, Portugal and Russia
• Direktflyg
Sweden only
• Easter Jet
Ireland only
• EasyFly
Colombia only
• EasyJet
All European markets except Romania and Russia
• Edelweiss Air
Switzerland only
• EgyptAir
Egypt only
• El Al
Israel only
• Emirates
All markets except Israel
• EnterAir
Poland only
• Etihad
Select markets only
• Eurowings
Select European markets only
• EVA Air
Select markets only
• Far Eastern Air
Taiwan only
• Fiji Airways
New Zealand only
• FinnAir
Select markets only
• Firefly
Malaysia only
• Flybe
Belgium, Ireland, Poland, Portugal, Spain, Switzerland and UK only
• Flydubai
UAE only
• Flynas
Saudi Arabia only
• FlySafair
South Africa only
• Freebird Airlines
Turkey only
• Garuda Indonesia
Select APAC markets only
• Go Air
India only
• Gol
Argentina, Brazil, Colombia and Mexico only
• Hainan Airlines
China only
• Hawaiian Airlines
USA only
• Hong Kong Airlines
China and Hong Kong only
• HOP!
France only
• Iberia
Select markets only
• Icelandair
Denmark and Sweden only
• IndiGo
India only
• Interjet
Mexico only
• Israir
Israel only
• Izair
Turkey only
• Japan Airlines
Select markets only
• Jeju Air
South Korea only
GWI Core Survey Q4 2019 | Brand 100
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Jet2
Italy, Netherlands, Poland, Portugal, Spain and UK only
• JetBlue
Colombia only
• Jetstar Pacific Airlines
All APAC markets except China, India, Philippines,
South Korea and Thailand
• Jin Air
South Korea only
• Kingfisher Airlines
India only
• KLM
All markets except Brazil, Philippines and Thailand
• Korean Air
Select markets only
• kulula
South Africa only
• LATAM
Argentina, Brazil, Colombia, Mexico and USA only
• Lion Air
Indonesia and Thailand only
• LOT
Israel, Poland, Russia, Spain, Sweden, Switzerland, UK Only
• Lufthansa
• Magnicharters
Mexico only
• Malaysina Airlines
Select markets only
• Malindo Air
Malaysia only
• Mandarin Airlines
Taiwan only
• Mango
South Africa only
• Nesma Airlines
Saudi Arabia only
• New Gen Airways
Thailand only
• Nile Air
Egypt only
• Nok Air
Thailand only
• Norwegian Airlines
All European markets expect Romania and Russia
• Novair
Sweden only
• Onur Air
Turkey only
• Pacific Coastal Airlines
Canada only
• PAL Express
Philippines only
• Passaredo
Brazil only
• Peach
Hong Kong, Japan, South Korea and Taiwan only
• Pegasus
Turkey only
• Philippine Airlines
Philippines, Singapore and Vietnam only
• Qantas
Select markets only
• Qatar
All markets except Brazil, Canada, Colombia, Israel, Italy, Mexico,
Poland, Portugal, South Korea, Sweden and Taiwan
• Rossiya
Russia only
• Royal Air Maroc
France only
• Ryanair
All European markets except Romania and Russia
• S7 / Siberian Airlines
Russia only
• SATENA
Colombia only
• Saudia
Saudi Arabia only
• SaudiGulf
Saudi Arabia only
• Scandinavian Airlines
Belgium, Denmark, Germany, Italy, Japan, Netherlands,
Poland, Portugal, Spain, Sweden, Switzerland and UK only
• Scoot
Australia, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan only
• Shanghai Airlines
China only
GWI Core Survey Q4 2019 | Brand 101
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• SilkAir
Australia, Hong Kong, Indonesia, Malaysia and Singapore only
• Singapore Airlines
All markets except Colombia, Egypt, Mexico, Portugal and
Russia
• South African Airways
South Africa only
• Southwest Airlines
Mexico and USA only
• Spicejet
India only
• Spring Airlines
China only
• Sriwijaya Air
Indonesia only
• SunExpress
Turkey only
• Sun d'Or
Israel only
• SWISS
Belgium, Denmark, Germany, Israel, Italy, Netherlands, Poland,
Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UK and USA only
• Tailwind Airlines
Turkey only
• TAP Portugal
Brazil, France, Israel, Italy, Poland, Portugal, Russia, Spain,
Sweden, Switzerland and UK only
• TAROM
Romania only
• Thai Airways
Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New
Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, UK and
Vietnam only
• Thai Smile
Thailand only
• Transavia
France and Netherlands only
• TUI
Belgium, Germany, Italy, Netherlands, Portugal, Spain, Sweden and UK
only
• Turkish Airlines
Select markets only
• T’way Air
South Korea only
• Uni Air
Taiwan only
• United Airlines
All markets except India, Indonesia, Malaysia, Portugal and
Russia
• Ural Airlines
Russia only
• UTAir
Russia only
• Vanilla Air
Hong Kong and Taiwan only
• VietJet Air
Vietnam only
• Vietnam Airlines
Malaysia, Singapore, South Korea and Vietnam only
• Virgin
Australia, Hong Kong, India, New Zealand, UK and USA only
• Vistara
India only
• Viva Air Colombia
Colombia only
• VivaAerobus
Mexico only
• Volaris
Mexico only
• Volotea
Spain only
• Vueling
All European markets except Romania
• WestJet
Canada only
• Wingo
Colombia only
• Wings Air
Indonesia only
• Wizz Air
Italy, Netherlands and Poland only
• XiamenAir
China only
GWI Core Survey Q4 2019 | Brand 102
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
ALCOHOL:
BEER / LAGER**
When did you last drink these
alcohol brands?
• Drunk in Last Month
• Drunk in Last Year
• Have Not Drunk
NOTE: This question is not asked
in Egypt, Saudi Arabia or UAE. In all
other markets, it is asked to
those 18+ (or 21+ in the US)
• 333 Beer
Vietnam only
• ABC Stout
Singapore only
• Åbro
Sweden only
• Afligem
Spain only
• Aguila
Colombia only
• Albacher
Romania only
• Alhambra
Spain only
• Ambar
Spain only
• Amstel
• Anchor
Malaysia, Singapore only
• Anker Bir
Indonesia only
• Antarctica
Brazil only
• Asahi
Australia, Japan, Malaysia,
South Korea, Singapore, Thailand
• Baltika
Russia, Spain, UK only
• Barrilito
Mexico only
• Bavaria
Colombia, Netherlands,
Singapore only
• Beck's
Germany, Italy, Singapore,
Turkey, UK
• Bergenbier
Romania only
• Bieckert
Argentina only
• Bintang
Indonesia only
• BIRA
India only
• Bitburger
Germany only
• Blue Girl
Hong Kong only
• Bohemia
Brazil only
• Bomonti
Turkey only
• Brahma
Argentina, Brazil
• Brand
Netherlands only
• Buckler
Spain only
• Bud Light
• Budweiser
• Cafri
South Korea only
• Carling Black Label
South Africa
only
• Carling
Canada, UK
• Carlsberg
• Carlton (e.g. Draught, Dry, Cold,
Mid)
Australia only
• Carta Blanca
Mexico only
• Cass
South Korea, Singapore
• Castle
South Africa only
• Ceres
Denmark, Italy only
• Cergal
Portugal only
• Chang
Thailand only
• Chopfab
Switzerland only
• Ciuc
Romania only
• Ciucas
Romania only
• Club Colombia
Colombia only
• Cooper's
Australia only
• Coors Light
• Corona
• Costena
Colombia only
• Cristal
Belgium, Portugal only
• Crown
Australia only
• Cruzcampo
Spain only
• Crystal
Brazil only
• D Dry Finish
South Korea only
• Desperados
Belgium, France, UK
only
• Dester
Singapore only
• Devassa
Brazil only
• Dommelsch
Netherlands only
• Dorada
Spain only
• Dos XX
Mexico only
• Dreher
Italy only
• Dutch Gold
Ireland only
• Efes
Russia, Turkey only
• Erdinger
Germany, Singapore only
• Estrella Damm
Spain, UK only
• Estrella Galicia
Spain only
• Falcon
Sweden only
• Federbrau
Thailand only
• Feldschlösschen
Switzerland only
• Fem Komma Tvåan
Sweden only
• Foster's
India, Italy, UK only
• Golden Eagle
India only
• Goldstar
Israel only
• Gösser
Austria, Russia only
• Great Northern
Australia only
• Grimbergen
Belgium, France only
• Grolsch
Australia, New Zealand,
Netherlands, UK, US
• Guinness
• Hanoi Beer
Vietnam only
• Hansa
South Africa only
• Harbin
China only
• Harp
Ireland only
• Hasseröder
Germany only
• Haywards
India only
• Heineken
• Hertog Jan
Netherlands only
• Hite
South Korea
• Hoegaarden
Belgium, France,
Malaysia, Singapore
GWI Core Survey Q4 2019 | Brand 103
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Holsten
Romania only
• Hop House 13
Ireland only
• Hunter’s
South Africa only
• Ichnusa
Italy only
• Imperial
Argentina, Portugal
• Indio
Mexico only
• Isenbeck
Argentina only
• Itaipava
Brazil only
• James Boag's
Australia only
• John Smith's
UK only
• Jupiler
Belgium, Netherlands
• Kaiser
Brazil only
• Kalyani
India only
• Kingfisher
India, Singapore
• Kirin Ichiban
Japan only
• Klinskoe
Russia only
• Knock Out
India only
• Kozel
Russia only
• Krombacher
Germany only
• Kronenbourg
Australia, France, Italy,
Singapore, UK
• Krusovice
Russia only
• Kung
Sweden only
• Labatt
Canada only
• Larue Beer
Vietnam only
• Lech
Poland only
• Leffe
Belgium, France, Italy only
• Leo Beer
Singapore, Thailand only
• Lion
New Zealand only
• Lucky Lager
Canada only
• Maccabee Israel Only
• Maes Pils
Belgium only
• Mahou
Spain only
• Mariestads
Sweden only
• Marina
Portugal only
• Max
South Korea only
• Michelob
USA only
• Miller
Argentina, Russia, Turkey only
• Miller Light
Canada, US only
• Mixta
Spain only
• Modelo Especial
Mexico only
• Molson
Canada, Ireland only
• Moretti
Australia, Italy only
• Negra Modelo
Mexico only
• Neumarkt
Romania only
• Noroc
Romania only
• Nova Schin
Brazil only
• OB Golden
South Korea only
• Oettinger
Germany only
• OkocimIndia
Poland only
• Orion
Japan only
• Ottakringer
Austria only
• Pacifico
Mexico only
• Palermo
Argentina only
• Patagonia
Argentina only
• Paulaner
Germany only
• Pelforth
France only
• Perla
Poland only
• Peroni
Australia, Italy, Singapore, UK
• Pilsen
Colombia only
• Poker
Colombia only
• Pripps
Sweden only
• Pure Blonde
Australia only
• Quilmes
Argentina only
• Quöllfrisch
Switzerland only
• Radeberger
Germany only
• Red Horse
Philippines only
• Redd’s
South Africa only
• Royal
Denmark only
• S Beer
South Korea only
• Sagres
Portugal only
• Saigon Beer
Vietnam only
• Salta
Argentina only
• San Miguel
• Sapporo
Australia, Malaysia, Japan,
South Korea only
• Savanna
South Africa only
• Schneider
Argentina only
• Sedrin
China only
• Silva
Romania only
• Singha
Singapore, Thailand only
• Skol
Brazil, Hong Kong only
• Småland
Sweden only
• Snow
China only
• Sofiero
Sweden only
• Sol
Argentina, Mexico only
• Spar Pilsner
Denmark only
• Spaten
Russia only
• Speight’s
New Zealand only
• Staropramen
Sweden only
• Steinlager
New Zealand, Singapore
only
• Stella Artois
• Stiegl
Austria only
• Stockholm
Sweden only
• Suntory
Japan only
GWI Core Survey Q4 2019 | Brand 104
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Super Bock
Portugal only
• Superior
Mexico only
• Taiwan Beer
Taiwan, Singapore
• Tecate
Mexico, Colombia
• Thunderbolt
India only
• Tiger
Malaysia, Singapore, Vietnam
only
• Timisoreana
Romania only
• Tooheys (e.g. Tooheys New, Extra
Dry, Old)
Australia only
• Tropical
Spain only
• Truc Bach Beer
Vietnam only
• Tsingtao
China, Hong Kong
• Tuborg
Denmark, India, Italy, Russia,
Turkey only
• Tui
New Zealand only
• Tyskie
Poland only
• UB Export
India only
• Ursus
Romania only
• Van Pur
Poland only
Veltins
Germany only
• Victoria Bitter
Australia only
• Victoria
Mexico only
• Voll Damm
Spain only
• Warsteiner
Germany only
• Windhoek
South Africa only
• XXXX (e.g. Gold, Summer Bright
Lager, Bitter)
Australia only
• Yanjing
China only
• Žatecký Gus
Russia only
• Zipfer
Austria only
• Zubr
Poland only
• Zywiec
Poland only
• None of these
ALCOHOL:
CIDER**
When did you last drink these
alcohol brands?
• Drunk in Last Month
• Drunk in Last Year
• Have Not Drunk
NOTE: This question is not asked
in Egypt, Saudi Arabia or UAE. In all
other markets, it is asked to
those 18+ (or 21+ in the US)
• Angry Orchard
UK, USA only
• Aspall
Australia, Austria, Germany,
Russia, UK, USA
• Brothers
Australia, Austria, Canada,
Germany, Italy, Netherlands,
Portugal, Russia, Spain, UK, USA
• Bulmers
Australia, Ireland, New
Zealand, UK
• Kopparberg
Australia, Austria,
Denmark, Germany, Ireland, New
Zealand, Portugal, Spain, Sweden,
UK, USA
• Magners
Australia, Austria, Belgium,
Canada, Denmark, Germany,
Ireland, Italy, Netherlands, New
Zealand, Poland, Portugal, Russia,
Spain, Sweden, Turkey, UK, USA
• Orchard Thieves
Austria, Germany,
Ireland, Netherlands, Portugal,
Spain, UK
• Rekordelig
Australia, Canada,
Denmark, Germany, Spain, Sweden,
UK, USA
• Savanna Dry
UK only
• Somersby
Australia, Canada,
Denmark, Germany, Portugal,
Russia, Sweden, Switzerland, UK,
USA
• Stella Artois Cidre
Belgium, UK,
USA
• Strongbow
Australia, Austria,
Belgium, Canada, France, Germany,
Ireland, Italy, New Zealand, Poland,
Portugal, Russia, Spain, UK, USA
• Thatchers
Australia, UK, USA
• Woodchuck
USA only
GWI Core Survey Q4 2019 | Brand 105
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
ALCOHOL:
SPIRITS**
When did you last drink these
alcohol brands?
• Drunk in Last Month
• Drunk in Last Year
• Have Not Drunk
NOTE: This question is not asked
in Egypt, Saudi Arabia or UAE. In all
other markets, it is asked to those 18+
(or 21+ in the US)
BAIJIU
China only
• Maotai
• Wuliangye
BRANDY / COGNAC
• Camus
• Courvoisier
• Dreher
• Emperador
• Hennessy
• Martell
• McDowell’s No.1 Brandy
• Old Admiral Brandy
• Old Kenigsberg
Russia only
• Paul Masson
• Rémy Martin
• Stock 84
Italy only
GIN
• Beefeater
• Bombay Sapphire
• Citadelle
France, Spain only
• Gin Mare
Germany, Spain, UK only
• Ginebra San Miguel
Philippines only
• Gordon’s
• Hendrick’s
• Larios
Spain only
• Seagram’s
• Tanqueray
LIQUEUR
• Amaro Lucano
Italy only
• Amarula
• Bailey’s
• Cointreau
• Kahlua
• Limconcetta di Sorrento
Italy only
• Limoncè
Italy only
• Lucano Limoncello
Italy only
• Malibu
RUM
• Appleton Jamaica Rum
• Bacardi
• Barcelo
• Cacique
Spain, Latam only
• Captain Morgan
• Contessa
• Havana Club
• McDowell’s No.1 Celebration
• Negrita
France, Spain only
• Old Monk
India only
• Old Port Rum
India only
• Ron Medellin
Latam only
• Sailor Jerry
• Tanduay
APAC only
TEQUILA
• 7 Leguas
Mexico only
• Cabeza
• Calle 23
• Cimarron
• Don Julio
• El Jimador
• Espolon
Mexico, US only
• Fortaleza
• Herradura
• Jose Cuervo
• Ocho
• Olmeca Altos
• Patron
• Sauza
• Tapatio
GWI Core Survey Q4 2019 | Brand 106
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
When did you last drink these
alcohol brands?
• Drunk in Last Month
• Drunk in Last Year
• Have Not Drunk
NOTE: This question is not asked
in Egypt, Saudi or UAE. In all other
markets, it is asked to those 18+ (or 21+
in the US)
VODKA
• Absolut
• Belenkaya
Russia only
• Belvedere
• Cîroc
• Finlandia
Romania only
• Grey Goose
• Hanoi Vodka
Vietnam only
• Keglevich
Italy only
• Khlebny Dar
Poland, Russia only
• Khortytsa
• Krupnik
Poland, Russia only
• Lua Moi
Vietnam only
• Nep Moi
Vietnam only
• Pyat Ozer
Russia only
• Skyy
• Smirnoff
• Svedka
Germany, Poland, Russia,
South Korea, Sweden, US only
• Żubrówka
WHISKY / WHISKEY
• 100 Pipers
India, Thailand only
• Ballatine’s
• Bells
• Black Velvet
• Blender Pride
India only
• Bundaberg
Australia only
• Canadian Club
• Chita
Japan only
• Chivas Regal
• Crown Royal
• Dewar’s
• Evan Williams
• Glenfiddich
• Glenlivet
• Glenmorangie
• Grant’s
• Hakushu
Japan only
• Hibiki
• Imperial Blue
India only
• J&B
• Jack Daniel’s
• Jameson
• Jim Beam
• Johnnie Walker
• Label 5
• Macallan
• Maker’s Mark
• McDowell’s No.1 Whisky
India only
• Nikka
Japan only
• Officer’s Choice
India only
• Old Pulteney
Netherlands,
Sweden, UK only
• Royal Salut
• Royal Stag
India only
• Teacher's
Australia, India,
Singapore, UK only
• The Famous Grouse
Hong Kong,
Netherlands, New Zealand,
Portugal, Sweden, UK only
• Topi Miring Whiskey
Indonesia
only
• Tullamore Dew
• William Lawson's
• William Peel
• Yamazaki
Japan only
GWI Core Survey Q4 2019 | Brand 107
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
AUTOMOTIVE:
ENGAGEMENT**
AUTOMOTIVE:
ADVOCACY**
Has your household ever owned
cars from any of these brands?
This includes any cars owned /
leased by you personally, or by
anyone else in your household.
• Have this car brand now
• Had this car brand previously
• Never had this car brand
Which of these brands would
you advocate to others (e.g. write /
post positive reviews about,
recommend to family/friends)?
• Alfa Romeo
• Audi
• Bajaj
India only
• Baojun
China only
• BMW
• Buick
Canada, China, Mexico, US
only
• Cadillac
US only
• Changan
China only
• Chevrolet
Not Australia or New
Zealand
• Citroen
Not US or Canada
• Dacia
Romania only
• Daihatsu
China, Indonesia, Japan
only
• Dodge
• Fiat
• Ford
• GAC
China only
• GMC
USA only
• Great Wall Haval
China only
• Hero
India only
• Hino
Hong Kong only
• Honda
• Hyundai
• Infiniti
US only
• Jaguar
Select Markets only
• Jeep
Australia and US only
• KIA
• Lada
Russia only
• Land Rover
Select Markets only
• Lexus
• Mahindra
India only
• Maruti Suzuki
India only
• Maxus
China, Hong Kong only
• Mazda
• Mercedes-Benz
• MINI
• Mitsubishi
• Nissan
• Opel
Europe, China, Egypt, Israel,
Singapore, South Africa, UAE only.
Displayed as Vauxhall in UK
• Peugeot
Not US or Canada
• Perodua
Malaysia only
• Porsche
Select Markets only
• Proton
Malaysia only
• Ram
US only
• Renault
Not US or Canada
• Royal Enfield
India only
• Seat
• Skoda
• Smart
Germany only
• Subaru
• Suzuki
• Tata Motors
India, Indonesia, South
Korea, South Africa, Thailand, UK
only
• Toyota
• TVS
India only
• Volkswagen
• Volvo
• Wuling
China, Indonesia only
• Yamaha
India only
• Other
BANKS / FINANCIAL
INSTITUTIONS:
AWARENESS**
BANKS / FINANCIAL
INSTITUTIONS:
ENGAGEMENT**
Which of these banks have you
heard of?
Have you had an account or card
with any of these banks?
• Have one now
• Had one previously
• Never had one
• ABN AMRO
Netherlands only
• Abu Dhabi Commercial Bank
UAE only
• Agribank
Vietnam only
• Agricultural Bank of China
China only
• Akbank
Turkey only
• Al Rajhi Bank
Saudi Arabia only
• Alfa Bank
Russia only
• Allied Irish Banks
Ireland only
• ANZ Bank
Australia and New Zealand only
• Arbejdernes Landsbank
Denmark only
• ASB Bank
New Zealand only
• Axis Bank
India only
• Banamex
Mexico only
GWI Core Survey Q4 2019 | Brand 108
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
BANKS / FINANCIAL
INSTITUTIONS:
ADVOCACY**
Which of these brands would you
advocate to others (e.g. write /
post positive reviews about,
recommend to family/friends)?
• Bancolombia
Colombia only
• Banca Comerciala Romana (BCR)
Romania only
• Banca Transilvania
Romania only
• Banco Agrario
Colombia only
• Banco Azteca
Mexico only
• Banco Bilbao Vizcaya Argentaria (BBVA)
Colombia, Spain only
• Banco BPM
Italy only
• Banco Bradesco
Brazil only
• Banco Comerical Português
Portugal only
• Banco de Bogota
Colombia only
• Banco de Galicia
Argentina only
• Banco de la Nacion Argentina
Argentina only
• Banco de Occidente
Colombia only
• Banco do Brasil
Brazil only
• Banco Marco
Argentina only
• Banco Popular
Colombia only
• Banco Português de Investimento
Portugal only
• Bangkok Bank
Thailand only
• Bank Austria
Austria only
• Bank BTPN
Indonesia only
• Bank Central Asia
Indonesia only
• Bank Danamon
Indonesia only
• Bank Hapoalim
Israel only
• Bank Leumi
Israel only
• Bank Negara Indonesia
Indonesia only
• Bank OCBC NISP
Indonesia only
• Bank of America
USA only
• Bank of China
China and Hong Kong only
• Bank of Ireland
Ireland only
• Bank of Montreal
Canada only
• Bank of New York Mellon
USA only
• Bank of Scotland
UK only
• Banorte
Mexico only
• Banque Cantonale de Genève (BCGE)
Switzerland only
• Bank of New Zealand (BNZ)
New Zealand only
• Bank Massad Ltd
Israel only
• Bank Mizrahi-Tefahot
Israel only
• Bank of Taiwan
Taiwan only
• Bank Otsar Ha-Hayal
Israel only
• Bank Pekao
Poland only
• Bank Permata
Indonesia only
• Bank Poaley Agudat Israel Ltd
Israel only
• Bank Rakyat Indonesia
Indonesia only
• Bankia
Spain only
• Banque Du Caire
Egypt only
• Banque Misr
Egypt only
• Banque Populaire
France only
• Banque Saudi Fransi
Saudi Arabia only
• Barclays
Not Argentina, Belgium, France, Indonesia, New Zealand,
Philippines, Poland, Saudi Arabia, Spain, Thailand, Turkey, Vietnam
• BAWAG P.S.K.
Austria only
GWI Core Survey Q4 2019 | Brand 109
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• BBVA Banco Frances
Argentina only
• BBVA Bancomer
Mexico only
• BDO Unibank
Philippines only
• Belfius
Belgium only
• BIDV
Vietnam only
• BMPS
Italy only
• BNP Paribas
Belgium and France only
• BPCE
France only
• BPI
Philippines only
• BRD – Group Societe Generale
Romania only
• BTG Pactual
Colombia only
• Caixa Econômica Federal
Brazil only
• Caixa Geral de Depósitos
Portugal only
• Caixabank
Spain only
• Canadian Imperial Bank
Canada only
• Capital One
USA only
• Cathay United Bank
Taiwan only
• CEC Bank
Romania only
• China Construction Bank
China only
• Chinatrust Commercial Bank
Taiwan only
• CIMB
Malaysia only
• CIMB Niaga
Indonesia only
• Citigroup
Not Saudi Arabia
• Commercial International Bank
Egypt only
• Commerzbank
Germany only
• Commonwealth Bank
Australia only
• CorpBanca
Colombia only
• Credit Agricole
France only
• Crédit Industriel et Commercial
France only
• Crédit Mutuel
France only
• Credit Suisse
Switzerland only
• Danske Bank
Denmark, Ireland only
• DBS Bank
Singapore, Taiwan only
• De Volksbank
Netherlands only
• Deutsche Bank
Germany only
• Dubai Islamic Bank
UAE only
• DZ Bank
Germany only
• Emirates NBD
UAE only
• Erste Bank Sparkasse
Switzerland only
• First Commercial Bank
Taiwan only
• First Gulf Bank
UAE only
• First International Bank of Israel
Israel Only
• FirstRand Bank
South Africa only
• Garanti Bank
Turkey only
• Gazprombank
Russia only
• Halifax UK
UK only
• Hana Bank
South Korea only
• Hang Seng Bank
Hong Kong only
• HDFC Bank
India only
• Hong Leong Bank
Malaysia only
GWI Core Survey Q4 2019 | Brand 110
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• HSBC
Not Belgium, Germany, Ireland, Italy, Netherlands, Portugal, Russia,
South Africa, Spain, Sweden, Vietnam
• Hypobanken
Austria only
• ICICI Bank
India only
• Industrial & Commercial Bank of China
China only
• ING Bank
Belgium, France, Netherlands and Poland only
• Intesa Sanpaolo
Italy only
• Israel Discount Bank
Israel only
• Itaú Unibanco
Brazil only
• Japan Post Bank
Japan only
• JP Morgan Chase
USA only
• Julius Baer Group
Switzerland only
• Jutlander Bank
Denmark only
• Jyske Bank
Denmark only
• Kasikornbank
Thailand only
• KBC Bank
Belgium only
• Kfw Bankgruppe
Germany only
• Kookmin Bank
South Korea only
• Kotak Mahindra Bank
India only
• Krung Thai Bank
Thailand only
• La Banque Postale
France only
• Land Bank of the Philippines
Philippines only
• Lloyds Bank
UK only
• Malayan Banking Berhad (Maybank)
Malaysia only
• mBank
Poland only
• Mercantile Discount Bank
Israel only
• Metrobank
Philippines only
• Mitsubishi UFJ
Japan only
• Mizuho Financial Group
Japan only
• Morgan Stanley
USA only
• National Australia Bank
Australia only
• National Bank of Abu Dhabi
UAE only
• National Bank of Egypt
Egypt only
• National Commercial Bank
Saudi Arabia only
• Natwest
UK only
• Nedbank
South Africa only
• Nordea Bank AB
Sweden only
• Nordjyske Bank
Denmark only
• Novo Banco
Portugal only
• Nykredit Bank
Denmark only
• Oberbank
Austria only
• OCBC Bank
Singapore only
• PKO Bank Polski
Poland only
• PNB
Philippines only
• PNC
USA only
• Postfinance
Switzerland only
• Promsvyazbank
Russia only
• Public Bank Berhad
Malaysia only
• Punjab National Bank
India only
• Rabobank
Netherlands only
• Raiffeisen Banken
Austria only
GWI Core Survey Q4 2019 | Brand 111
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• RHB Bank
Malaysia only
• Riyad Bank
Saudi Arabia only
• Royal Bank of Canada
Canada only
• Royal Bank of Scotland
UK only
• Samba Financial Group
Saudi Arabia only
• Santander
Not Canada, Egypt, India, Indonesia, Ireland, Malaysia,
Netherlands, New Zealand, Philippines, Russia, Saudi Arabia, South Africa,
Sweden, Thailand, Turkey, UAE, Vietnam
• Sberbank
Russia only
• Scotiabank
Canada, Colombia only
• Shinhan Bank
South Korea only
• Siam Commercial Bank
Thailand only
• Skandinaviska Enskilkda Banken AB
Sweden only
• Societe Generale
France only
• Spar Nord Bank
Denmark only
• Standard Bank
South Africa only
• Standard Chartered Hong Kong
Hong Kong only
• State Bank of India
India only
• Sumitomo Mitsui
Japan only
• Sydbank
Denmark only
• Svenska Handelsbanken AB
Sweden only
• Swedbank AB
Sweden only
• Taishin
Taiwan only
• TD Bank
Canada only
• TMB Thai Military Bank
Thailand only
• TSB
UK only
• Türkiye İş Bankası
Turkey only
• UBS
Switzerland only
• UBI Banca
Italy only
• Ulster Bank
Ireland only
• UniCredit
Italy only
• United Overseas Bank
Singapore only
• Vietcombank
Vietnam only
• VietinBank
Vietnam only
• Volksbanken
Austria only
• Vontobel
Switzerland only
• VTB Bank
Russia only
• Wells Fargo
USA only
• Westpac (WBC)
Australia and New Zealand only
• Woori Bank
South Korea only
• Ziraat Bankasi
Turkey only
• Zurich Cantonal Bank (ZKB)
Switzerland only
GWI Core Survey Q4 2019 | Brand 112
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
CONVENIENCE
BRANDS / QSRS**
Which of these places would you normally visit / buy something from?
• Weekly
• Monthly
Australia
• AS Watson
• Café Coffee Day
• Coles
• Dairy Farm
• Domino's
• Hungry Jack's
• J.CO Donuts
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Nando's
• Oporto
• Papa John’s
• Pizza Hut
• Red Rooster
• Starbucks
• Subway
• Woolworths
• Zambrero
Austria
• Aida
• Burger King
• Coffee Shop
Company
• Domino's
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Nordsee
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Wienerwald
Belgium
• Burger King
• Delifrance
• Domino's
• Doner
Company
• Exki
• Joe & The Juice
• Krispy Kreme
• La Croissanterie
• McDonald's
• Papa John’s
• Paul
• Pizza Hut
• Point Chaud
• Quick
• Starbucks
• Subway
• Sushi Shop
Brazil
• Bob's
• Burger King
• Domino's
• Giraffas
• Habib's
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Oxxo
• Papa John’s
• Pizza Hut
• Rei do Mate
• Spoleto
• Starbucks
• Subway
• Taco Bell
Canada
• Baskin-Robbins
• Burger King
• Chipotle
• Dairy Queen
• Domino's
• Dunkin' Donuts
• Five Guys
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Nando's
• Papa John’s
• Panera Bread
• Peet's Coffee
• Pizza Hut
• Potbelly
Sandwich Shop
• Qdoba
• Starbucks
• Subway
• Taco Bell
• Tim Horton's
• Wendy's
Argentina
• Burger King
• Domino's
• Glovo
• KFC
• Little Caesars
• McDonald's
• MOSTAZA
• Oxxo
• Papa John’s
• Krispy Kreme
• Starbucks
• Subway
• Wendy's
GWI Core Survey Q4 2019 | Brand 113
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
China
• AS Watson
• Burger King
• Cafe Coffee Day
• CHAMATE
• CoCo
ICHIBANYA
• Coles
• Costa Coffee
• Dairy Farm
• Dairy Queen
• Dicos
• Domino's
• HÃgen-Dazs
• J.CO Donuts
• J-kungfu
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• Luckin coffee
• McDonald's
• Mister Donut
• Papa John’s
• Peet's Cafe
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Taco Bell
• Tim Horton's
• Woolworths
• Yong He
• Yoshinoya
Colombia
• AS Watson
• Burger King
• Cafe Coffee Day
• CHAMATE
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Dairy Queen
• Dicos
• Domino's
• HÃgen-Dazs
• J.CO Donuts
• J-kungfu
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• Luckin coffee
• McDonald's
• Mister Donut
• Papa John’s
• Peet's Cafe
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Taco Bell
• Tim Horton's
• Woolworths
• Yong He
• Yoshinoya
Denmark
• Banana Joe
• Burger King
• Domino's
• Gasoline Grill
• Jagger Fast
Food
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Yoburger
Egypt
• Buffalo Burger
• Burger Fuel
• Burger King
• Caffe Nero
• Caribou
• Cook Door
• Costa Coffee
• Dairy Queen
• Debonairs Pizza
• Domino's
• Five Guys
• Freedom pizza
• Glovo
• Hardee's
• Joe & The Juice
• Johnny Rockets
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• Man'oushe
street
• McDonald's
• Mo'men
• Paavos
• Papa Murphy's
Pizza
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Texas Chicken
• Tim Horton's
France
• Buffalo Grill
• Burger King
• Chipotle
• Domino's
• Exki
• Five Guys
• Flunch
• Glovo
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Papa John’s
• Pizza Hut
• Planet Sushi
• Starbucks
• Subway
• Sushi Shop
GWI Core Survey Q4 2019 | Brand 114
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Germany
• Back Factory
• Backwerk
• Burger King
• Chipotle
• Ditsch
• Domino's
• Five Guys
• Joe & The Juice
• Joey's Pizza
• KFC
• Krispy Kreme
• Kochlöffel
McDonald's
• Nordsee
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Sushi Shop
• Wienerwald
Hong Kong
• AS Watson
• Burger King
• Cafe Coffee Day
• Cafedecoral
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Domino's
• Fairwood
• J.CO Donuts
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• Maximsmx
• McDonald's
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Woolworths
• Yoshinoya
India
• AS Watson
• Barista
• Baskin Robbins
• BigBazaar
• Burger King
• Cafe Coffee Day
• Coles
• Costa Coffee
• Dairy Farm
• Domino's
• Gelato
• J.CO Donuts
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• More (store)
• Nando's
• Papa John’s
• Pizza Hut
• Potbelly
Sandwich Shop
• Reliance Fresh
(store)
• Starbucks
• Subway
• Taco Bell
• Woolworths
Indonesia
• AS Watson
• Ayam Geprek
Bensu
• Bakmi GM
• Baskin Robbins
• Break Talk
• Burger King
• Cafe Coffee Day
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Dairy Queen
• D'cost
• Domino's
• Es Teier 77
• Fish & Co
• Hoka hoka
bento
• J.CO Donuts
• Joe & The Juice
• Jollibee
• Kebab Turki
Baba Rafi
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Mister Donut
(Dunkin’ Donuts)
• Papa John’s
• Pizza Hut
• Restoran
Sederhana
• Solaria
• Starbucks
• Wendy's
• Woolworths
GWI Core Survey Q4 2019 | Brand 115
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Ireland
• Abrakebabra
• Burger King
• Caffe Nero
• Costa Coffee
• Domino's
• Eddie Rocket's
• Five Guys
• Four Star Pizza
• Insomnia
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Milano
• Nando's
• O'Briens
Sandwich Bar
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Supermacs
Israel
• Aroma
• BBB
• Burgar Runch
• Burgas Bar
• Burger King
• Domino's
• Hoka
• KFC
• Krispy Kreme
• Lehem Haarz
• McDonald's
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• tonyvespa
Italy
• Burger King
• Domino's
• Exki
• Five Guys
• Flunch
• Glovo
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• McDonald's
• Papa John’s
• Subway
• Sushi Shop
Japan
• AS Watson
• Burger King
• Cafe Coffee Day
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Domino's
• J.CO Donuts
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• MOS Burger
• Mister Donut
(Dunkin'
Donuts)
• Papa John’s
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Taco Bell
• Tully's
• Woolworths
Malaysia
• AS Watson
• A&W
• Burger King
• Cafe Coffee Day
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Domino's
• J.CO Donuts
• Joe & The Juice
• Jollibee
• Kebab Turki
Baba Rafi
• Kenny Rogers
Roasters
• KFC
• Krispy Kreme
• Little Caesars
• Marrybrown
• McDonald's
• Nando's
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Surgarbun
• Texas Chicken
• Woolworths
Mexico
• Burger King
• Carl's Jr
• Dairy Queen
• Domino's
• Jollibee
• KFC
• Krispy Kreme
• McDonald's
• Oxxo
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Tim Horton's
GWI Core Survey Q4 2019 | Brand 116
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Netherlands
• Burger King
• Domino's
• Doner Company
• Exki
• FEBO
• Joe & The Juice
• KFC
• Krispy Kreme
• Kwalitaria
• McDonald's
• New York Pizza
• Pizza Hut
• Smullers
• Snackpoint
• Starbucks
• Subway
• Sushi Shop
• Taco Mundo
New Zealand
• AS Watson
• Burger Fuel
• Burger King
• Cafe Coffee Day
• Carl's Jr
• Coles
• Dairy Farm
• Domino's
• Hell Pizza
• J.CO Donuts
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Nando's
• Papa John’s
• Pita Pit
• Pizza Hut
• Starbucks
• Subway
• Woolworths
• Zambrero
Philippines
• Army Navy
• AS Watson
• Bon Chon
Chicken
• Burger King
• Cafe Coffee Day
• Chowking
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Dairy Queen
• Domino's
• Goldilocks
Foodshoppe
• Greenwich
• J.CO Donuts
• Joe & The Juice
• Jollibee
• Kebab Turki
Baba Rafi
• Kenny Rogers
• KFC
• Krispy Kreme
• Little Caesars
• Mang Inasal
• McDonald's
• Mister Donut
(Dunkin' Donuts)
• Papa John’s
• Pizza Hut
• Shakey's
• Starbucks
• Subway
• Tim Horton's
• Wendy's
• Yellow Cab Pizza
Poland
• Burger King
• Caffe Nero
• Costa Coffee
• Domino's
• Flunch
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Mr Hamburger
• Papa John’s
• Pizza Hut
• Salad Story
• Starbucks
• Subway
• Telepizza
• Tim Horton's
Portugal
• Burger King
• Domino's
• Glovo
• H3
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Sushi Shop
• Telepizza
GWI Core Survey Q4 2019 | Brand 117
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Romania
• 5toGo
• Burger King
• Chopstix
• Domino's
• Filicory
• Glovo
• Jerry'S Pizza
• Joe & The Juice
• KFC
• Krispy Kreme
• Manufaktura by
Doncafe
• McDonald's
• OroToro
• Paul
• Papa John’s
• Petru Simigerie
• Pizza Hut
• SaladBox
• Spartan
• Spring Time
• Starbucks
• Subway
• Taco Bell
• Tip Top
• Trenta Pizza
• WuXing
Russia
• Burger King
• Coffee House
• Coffee Shop
Company
• Costa Coffee
• Domino's
• Joe & The Juice
• KFC
• Kroshka
Kartoshka
• Krispy Kreme
• McDonald's
• Papa John’s
• Pizza Hut
• Shake shack
• Shokoladnitsa
• Starbucks
• Stardogs
• Subway
• Traveler's
Coffee
Saudi Arabia
• Albaik
• Burger Fuel
• Burger King
• Caffe Nero
• Caribou
• ChicKing
• Cone Zone
• Costa Coffee
• Dairy Queen
• Debonairs Pizza
• Domino's
• Five Guys
• Freedom pizza
• Hardee's
• Herfy
• Joe & The Juice
• Johnny Rockets
• Jollibee
• KFC
• Krispy Kreme
• Kudu
• Little Caesars
• Man'oushe
street
• McDonald's
• Papa John’s
• Paavos
• Papa Murphy's
Pizza
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Texas Chicken
• Tim Horton's
Singapore
• AS Watson
• A&W
• Burger King
• Cafe Coffee Day
• Carl's Jr
• Chic-A-Boo
• CoCo
ICHIBANYA
• Coffee Bean &
Tea Leaves
• Coffee Club
• Coles
• Dairy Farm
• Delifrance
• Domino's
• J.CO Donuts
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• Long John Silver
• McDonald's
• MOS Burger
• Nando's
• Papa John’s
• Pizza Hut
• Popeyes
Louisiana
Kitchen
• Shake shack
• Starbucks
• Subway
• Texas Chicken
• Woolworths
• The Coffee
Connoisseur
(TCC)
GWI Core Survey Q4 2019 | Brand 118
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
South Africa
• Burger Fuel
• Burger King
• Butler's Pizza
• Chicken Licken
• Debonairs Pizza
• Domino's
• Kauai
• KFC
• Krispy Kreme
• McDonald's
• Mugg & Bean
• Nando's
• Papa John’s
• Pizza Hut
• Simply Asia
• Starbucks
• Steers
• St Elmo's pizza
• Subway
• Wimpy
South Korea
• AS Watson
• Burger King
• Cafe Coffee Day
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Domino's
• J.CO Donuts
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Mister Donut
(Dunkin' Donuts)
• Papa John’s
• Pelicana Chicken
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Woolworths
Spain
• 100 Montaditos
• Burger King
• Dehesa Santa
Maria
• Domino's
• Five Guys
• Flunch
• Foster's
Hollywood
• FrescCo
• Glovo
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Pans &
Company
• Papa John’s
• Pizza Hut
• Ribs
• Rodilla
• Starbucks
• Subway
• Sushi Shop
• Taco Bell
• Telepizza
• Tim Horton's
• Viena
• VIPS
Sweden
• Burger King
• Caffe Nero
• Domino's
• Frasses
• Joe & The Juice
• KFC
• Krispy Kreme
• Max
Hamburgers
• McDonald's
• Papa John’s
• Pizza Hut
• Redfellas
• Sibylla
• Starbucks
• Subway
• Wayne’s Coffee
Switzerland
• Brezelkönig
• Burger King
• Domino's
• Hitzberger
• Joe & The Juice
• KFC
• Krispy Kreme
• McDonald's
• Nordsee
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• Sushi Shop
• Telepizza
• Yoojis
GWI Core Survey Q4 2019 | Brand 119
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Taiwan
• AS Watson
• Burger King
• Cafe Coffee Day
• Coles
• Dairy Farm
• Dandan
Hamburg
• Dante Coffee
• Dicos
• Domino's
• Family Mart
• FatDaddy
• Ikari Coffee
• J.CO Donuts
• Joe & The Juice
• KFC
• Krispy Kreme
• Little Caesars
• Louisa Coffee
• McDonald's
• Mister Donut
• MOS Burger
• Papa John’s
• Pizza Hut
• Starbucks
• Subway
• TKK
• Woolworths
Thailand
• After You
• AS Watson
• Au bon pain
• Barbecue Plaza
• Burger King
• Cafe Coffee Day
• Chester Grill
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Dairy Queen
• Domino's
• Dunkin' Donuts
• Fuji
• Hot Pot
• J.CO Donuts
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Mister Donut
• MK
• Papa John’s
• Pizza Hut
• S&P
• Starbucks
• Subway
• Swensen
• The Pizza
• Woolworths
Turkey
• Baydöner
• Burger King
• Caffe Nero
• Costa Coffee
• Domino's
• Glovo
• Joe & The Juice
• KFC
• Krispy Kreme
• Köfteci Ramiz
• Little Caesars
• McDonald's
• Papa John’s
• Pizza Hut
• PizzaPizza
• Popeyes
Chicken &
Biscuits
• Sampiyon
Kokoreç
• Shake Shack
• Simit Saray
• Starbucks
• Subway
• Tim Horton's
UAE
• Albaik
• Burger Fuel
• Burger King
• Caffe Nero
• Caribou
• ChicKing
• Costa Coffee
• Debonairs Pizza
• Domino's
• Exki
• Five Guys
• Freedom pizza
• Hardee's
• Joe & The Juice
• Johnny Rockets
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• Man'oushe
street
• McDonald's
• Paavos
• Papa John’s
• Papa Murphy's
Pizza
• Pizza Hut
• Shake shack
• Starbucks
• Subway
• Sushi Shop
• Taco Bell
• Texas Chicken
• Tim Horton's
United Kingdom
• Burger King
• Caffe Nero
• Chipotle
• CoCo
ICHIBANYA
• Costa Coffee
• Domino's
• Eat
• Five Guys
• Greggs
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• McDonald's
• Nando's
• Papa John’s
• Pizza Hut
• Pret a Manger
• SFC Plus
• Shake Shack
• Starbucks
• Subway
• Sushi Shop
• Taco Bell
• Tim Horton's
GWI Core Survey Q4 2019 | Brand 120
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
USA
• Arbys
• Baskin-Robbins
• Burger King
• Caffe Nero
• Carl's Jr
• Chick-fil-A
• Chipotle
• CoCo
ICHIBANYA
• Cracker Barrel
• Dairy Queen
• Denny's
• Domino's
• Dunkin' Donuts
• Exki
• Five Guys
• Hardee's
• IHOP
• In-N-Out
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• McDonald's
• Nando's
• Panda Express
• Panera Bread
• Papa John's
• Peet's Coffee
• Pizza Hut
• Popeyes
• Potbelly
Sandwich Shop
• Pret a Manger
• Qdoba
• Shake Shack
• Sonic Drive-In
• Starbucks
• Stumptown
• Subway
• Taco Bell
• Waffle House
• Wendy's
Vietnam
• AS Watson
• Burger King
• Cafe Coffee Day
• CoCo
ICHIBANYA
• Coles
• Dairy Farm
• Domino's
• Highlands
• J.CO Donuts
• Joe & The Juice
• Jollibee
• KFC
• Krispy Kreme
• Little Caesars
• Lotteria
• McDonald's
• Papa John’s
• Phuc Long
• Pizza Hut
• Starbucks
• Subway
• Trung Nguyen
• The Coffee
House
• Woolworths
DRINKS BRANDS**
Which of these brands do you drink at least once a week?
Argentina
• 7UP
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 121
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Australia
• Burn
• Capri-Sun
• Cascade Lemon
and Lime
• Cascasde
Ginger Beer
• Coca-Cola
• Coke Zero
• Cool Ridge
Spring Water
• Danone Aqua
• Dare
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Glaceau
Smartwater
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Master Kong
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• V
• Vitamin Water
• Volvic
• Zico Coconut
Water
Austria
• Almdudler
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Dark Dog
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Frucade
• Gatorade
• Hype Energy
Drinks
• Lattela
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pago
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Power Horse
• Red Bull
• Red Bull Simply
Cola
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
Belgium
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Frutonic
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nalu
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 122
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Brazil
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Convenção
• Cotuba
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dolly
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Guaraná
Antarctica
• H2OH!
• Hype Energy
Drinks
• Itubaína
• Kuat
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schin
• Schweppes
• Soda Antarctica
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Xamego
• Zico Coconut
Water
Canada
• Burn
• Canada Dry
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Glaceau
Smartwater
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
China
• 7UP
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hui Yuan
• Hype Energy
Drinks
• Jia Duo Bao
• Lipton Iced Tea
• Lucozade
• Master Kong
• Minute Maid
• Mirinda
• Mizone
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Nongfu
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• President Juice
• President Tea
• Red Bull
• Robust
Maidong
• Rockstar
• San Pellegrino
• Schweppes
• Scream
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Wang Lao Ji
• Weiquan
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 123
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Colombia
• 7UP
• Agua Brisa
• Agua Cristal
• Agua Manantia
• Big Cola
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Colombiana
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper /
Diet Dr Pepper
• Evian
• Fanta
• Fever Tree
• Fuze Tea
• Gatorade
• Hatsu
• Hit
• Hype Energy
Drinks
• Jugos del Valle
• Lipton Iced Tea
• Lucozade
• Manzana
Postobon
• Monster
• Mr Tea
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Quatro
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sporade
• Sprite
• Sr Toronjo
• Tropicana
• Vitamin Water
• Vive 100
• Volvic
• Zico Coconut
Water
Denmark
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• CULT Energy
Drink
• Danone Aqua
• Dansk
Citronvand
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Faxe Kondi
• Fever Tree
• Gatorade
• Harboe
• Hype Energy
Drinks
• Jolly Cola
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Nikoline
appelsinvand
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Squash
appelsinvand
• Supermalt
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• X-ray
energydrink
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 124
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Egypt
• 7UP
• Aquafina
• Baraka
• Barbican
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Dasani
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Glaceau
Smartwater
• Holsten
• Hype Energy
Drinks
• Kabisa
• Lipton Iced Tea
• Lucozade
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vimto
• Vitamin Water
• Volvic
• Zico Coconut
Water
France
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Dark Dog
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper /
Diet Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
Germany
• Apfelschorle
• Bionade
• Burn
• Capri-Sun
• Carabao
• Club Mate
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fassbrause
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Mezzo Mix
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Schwip Schwap
• Spezi
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 125
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Hong Kong
• 7UP
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hi-C
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Master Kong
• Monster
• Mr. Juicy
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• TAO TI
• Tropicana
• Uni-President
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
India
• 7UP
• Appy
• Appy Fizz
• Bailey
• Bnatural Fruit
Juice
• Burn
• Campa Cola
• Campa Lemon
• Campa Orange
• Campa Water
• Capri-Sun
• Coca-Cola
• Coke Zero
• Dabur Real
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Frooti
• FruitsUp
• Gatorade
• Glaceau
Smartwater
• Hype Energy
Drinks
• Kingfisher
Radler
• Limca
• Lipton Iced Tea
• LMN
• Lucozade
• MangoSip
• Master Kong
• Mazaa
• Minute Maid
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Nimbooz
• Oasis
• Orangina
• Paperboat
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Real Fruit Juice
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Slice
• Sprite
• Thums Up
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 126
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Indonesia
• Ades
• Buavita
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Extra Joss
• Fanta
• Fever Tree
• Floridina
• Frestea
• Fruit tea
• Gatorade
• Good Day
• Good Mood
• Hemaviton
Energy
• Hype Energy
Drinks
• Ichi Ocha
• Ichitan
• Kratingdaeng
• Kukubima
EnerG
• Le Minerale
• Lipton Iced Tea
• Lucozade
• M150
• Master Kong
• Minute Maid
• Mizone
• Monster
• MYTEA
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Nu Green Tea
• Nutriboost
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Prim-a
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Teh Botol
• Teh Gelas
• Teh Javana
• Teh Kotak
• Teh Pucuk
• Tropicana
• VIT
• Vitamin Water
• Volvic
• YOU C100
• Zico Coconut
Water
Ireland
• 7UP
• Barry's Tea
• Burn
• Capri-Sun
• Cidona
• Club Lemon
• Club Orange
• Club Rock
Shandy
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lilt
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 127
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Israel
• 7UP
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Prigat
• Primor
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Soda club
• Sprite
• Tapozina;Spring
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
Italy
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
Japan
• BOSS
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Dekavita C
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Master Kong
• Maximus
• Monster
• Natchan!
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Japan
Cola
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Suntory Oolong
Tea
• Suntory
Tennensui
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 128
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Malaysia
• 100 Plus
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hui Yuan
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Master Kong
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Ribena
Sparkling
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Spritzer
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
Mexico
• 7UP
• Be Light
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Fuze Tea
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
Netherlands
• AA Drink
• Burn
• Capri-Sun
• Carabao
• Cassis
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Pepsi /
Pepsi Light
• Diet Coke /
Coca-Cola Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Dr Foots
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure Life
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• Royal Club
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 129
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
New Zealand
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Pepsi /
Pepsi Light
• Diet Coke /
Coca-Cola Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Foxton Fizz
• Gatorade
• Hopt
• Hype Energy
Drinks
• Lipton Iced Tea
• L & P (Lemon &
Paeroa)
• Lucozade
• Master Kong
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure Life
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Petes Lemonade
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• V
• Vitamin Water
• Volvic
• Wests
• Zico Coconut
Water
•
Philippines
• 100 Plus
• Absolute
• Aquafina
• Burn
• C2 Iced Tea
• Capri-Sun
• Cobra
• Coca-Cola
• Coke Zero
• Danone Aqua
• Del Monte Juice
Drink
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Le Minerale
• Lipton Iced Tea
• Lucozade
• Master Kong
• Minute Maid
• Mogu Mogu
Juice
• Monster
• Nature Spring
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• RC Cola
• Red Bull
• Rockstar
• Royal Tru
Orange
• San Pellegrino
• Schweppes
• Smart C
• Sprite
• Summit
• Thunder Super
Soda
• Tropicana
• Vitamin Water
• Volvic
• Wilkins
• Zest-O Juice
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 130
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Poland
• 7UP
• Ariva Ice tea
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Frugo
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tiger
• Tropicana
• Vimto
• Vitamin Water
• Volvic
• Zico Coconut
Water
Portugal
• Atlântida
• Brisa
• BriSol
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Frisumo
• Gatorade
• Hype Energy
Drinks
• IKA
• Kima
• Laranjada
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Snappy
• Sprite
• SUCOL
• Sumol
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 131
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Romania
• 7UP
• Adria
• Amaroy
• Amigo
• Aqua Carpatica
• Beanz Cafe
• Borsec
• Bucovina
• Burn
• Cappy
• Capri-Sun
• Coca-Cola
• Coca Cola Lime
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Doncafe
• Dorna
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Fortuna
• Frutti Fresh
• Gatorade
• Giusto
• Granini
• Hell Energy
• Hype Energy
Drinks
• Jacobs
• Lavazza
• Lipton Iced Tea
• Lucozade
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Nova Brasilia
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Pepsi Twist
• Perrier
• Powerade
• Prigat
• Red Bull
• Rockstar
• San Pellegrino
• Santal
• Schweppes
• Sprite
• Tchibo
• Tedi
• Tiger
• Tropicana
• Tymbark
• Vitamin Water
• Volvic
• Zico Coconut
Water
• Zizin
Russia
• 7UP
• Burn
• Capri-Sun
• Chernogolovka
• Chernogolovka
Baikal
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Fruktime
• Gatorade
• Hype Energy
Drinks
• Irn Bru
• Lipton Iced Tea
• Lucozade
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 132
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Saudi Arabia
• 7UP
• Almarai
• Al Rabie
• Barbican
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Glaceau
Smartwater
• Holsten
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Mirinda
• Monster
• Nadec
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vimto
• Vitamin Water
• Volvic
• Zico Coconut
Water
Singapore
• 100 Plus
• 7UP
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• F&N
• Fruit Tree Fresh
• Gatorade
• Heaven & Earth
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Marigold
• Master Kong
• Minute Maid
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Peel Fresh
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Pokka
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Yeo's
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 133
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
South Africa
• Appletiser
• Burn
• Capri-Sun
• Carabao
• Ceres Fruit Juice
• Coca-Cola
• Coke Zero
• Crème Soda
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Energade
• Evian
• Fanta
• Fever Tree
• Five Roses tea
• Freshpak
Rooibos tea
• Gatorade
• Grapetiser
• Hype Energy
Drinks
• Iron Brew
• Joko tea
• Lipton Iced Tea
• Liqui fruit
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Oros
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Stoney Ginger
Beer
• Tab
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
South Korea
• 2%
• Bacchus-D
• Burn
• Capri-Sun
• Carabao
• Cheon Yeon
Cider
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Master Kong
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• Sac Sac
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
Spain
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Pepsi /
Pepsi Light
• Diet Coke /
Coca-Cola Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 134
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Sweden
• Burn
• Capri-Sun
• Champis
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Fruktsoda
• Gatorade
• Gevalia
• Hype Energy
Drinks
• Jaffa
• Julmust
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pommac
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sockerdricka
• Sprite
• Trocadero
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
Switzerland
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper /
Diet Dr Pepper
• Elmer Citro
• Evian
• Fanta
• Fever Tree
• Flauder
• Gatorade
• Gazosa
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Migros Ice Tea
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Passaia
• Pepita
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rivella
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
Taiwan
• Bomy
• Burn
• Capri-Sun
• Chai Li Won
• Cheers
• Chun Chih Cha
• Coca-Cola
• Coke Fiber
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• HeySong Sarsae
• Hype Energy
Drinks
• Kochakaden
• Lipton Iced Tea
• Lucozade
• Master Kong
• Mine Shine
• Minute Maid
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Real Leaf
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vitamin Water
• Volvic
• Yu Cha Yuan
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 135
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Thailand
• 100 Plus
• Birdy
• Bireley's
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Est
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Ichitan
• Kopiko
• Lipton Iced Tea
• Lucozade
• Malee
• Mansome
• Master Kong
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Oishi
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sponsor
• Sprite
• Tipco
• Tropicana
• Unif
• Vitamin Water
• Volvic
• Zico Coconut
Water
Turkey
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Cola Turka
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• ElvanSalgam
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sira
• Sprite
• Tropicana
• Uludağ Gazoz
• Vitamin Water
• Volvic
• Zico Coconut
Water
UAE
• 7UP
• Barbican
• Burn
• Capri-Sun
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Glaceau
Smartwater
• Holsten
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Mirinda
• Monster
• Nadec
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• Vimto
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 136
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
United Kingdom
• Appletiser
• Boost
• Burn
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lilt
• Lipton Iced Tea
• Lucozade
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Powerade
• Red Bull
• Rich Energy
• Rockstar
• San Pellegrino
• Schweppes
• Sprite
• Tropicana
• V
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
United States
• Aquafina
• 7UP
• Arizona Iced Tea
• A&W
• Bai
• Barq's
• Boylan's
• Burn
• Canada Dry
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Dasani
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Diet Rite
• Dr Pepper / Diet
Dr Pepper
• Evian
• Fanta
• Fever Tree
• Fuze Tea
• Gatorade
• Glaceau
Smartwater
• Hi-ball
• Hype Energy
Drinks
• LaCroix
• Lipton Iced Tea
• Lucozade
• Minute Maid
• Monster
• Naked Juice
• Mountain Dew /
Diet Mountain
Dew
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Poland Springs
• Polar Seltzer
• Powerade
• Red Bull
• Rich Energy
• Rockstar
• San Pellegrino
• Schweppes
• Sierra Mist
• Simply
• Sprite
• Tropicana
• Vita Coco
• Vitamin Water
• Volvic
• Zico Coconut
Water
GWI Core Survey Q4 2019 | Brand 137
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Vietnam
• 7UP
• Burn
• C2 Iced Tea
• Capri-Sun
• Carabao
• Coca-Cola
• Coke Zero
• Danone Aqua
• Diet Coke /
Coca-Cola Light
• Diet Pepsi /
Pepsi Light
• Dr Pepper / Diet
Dr Pepper
• Dr Thanh Tea
• Evian
• Fanta
• Fever Tree
• Gatorade
• Hype Energy
Drinks
• Lipton Iced Tea
• Lucozade
• Master Kong
• Mirinda
• Monster
• Nescafe
• Nespresso
• Nestea Ice Tea
• Nestle Pure LIfe
• Number1
• Oasis
• Orangina
• Pepsi
• Pepsi Max
• Perrier
• Pocari Sweat
• Powerade
• Red Bull
• Rockstar
• Rong Do
• San Pellegrino
• Schweppes
• Sprite
• Sting
• Tea+
• Tropicana
• Vitamin Water
• Volvic
• Zico Coconut
Water
FILM FRANCHISES**
Which of these film franchises /
studios would you consider yourself
to be a fan of?
• Batman
• DC
• Disney
• Fast and the Furious
• Harry Potter
• Hunger Games
• Indiana Jones
• Jurassic Park
• Lord of the Rings
• Marvel
• Pirates of the Caribbean
• Pixar
• Spider-Man
• Star Trek
• Star Wars
• Superman
• Toy Story
• Transformers
• Twilight
• X-Men
• None of these
GWI Core Survey Q4 2019 | Brand 138
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
HAIRCARE /
SKINCARE /
COSMETICS
BRANDS**
Which of these
haircare/skincare/cosmetics
brands do you use at least once a
week?
NOTE: Options marked with ~ are
asked to women only
Just for Men is asked to men only.
• Albion~
Asia Pacific only
• Aussie~
• Aveeno Germany only
• Avene
• Avon
• AXE / Lynx
• bareMinerals~
North America only
• Bifesta~
Asia Pacific only
• Bioderma
• Biore
• Biotherm
• Bobbi Brown~
• Caudalie~
• Chando
Asia Pacific only
• Chanel
~ Select markets only
• Clarins
• Clean & Clear
• Clear
• Clinique
• Curel~
Asia Pacific only
• DHC~
Asia Pacific only
• Dior
~Select markets only
• Dove~
• Dr Ci:Labo~
Asia Pacific only
• Dr Wu
Asia Pacific only
• Elizabeth Arden~
• Elmiplant
Romania only
• Estee Lauder
• FANCL~
Asia Pacific only
• Farmec
Romania only
• For Beloved One~
Taiwan only
• Garnier
• Gerovital
Romania only
• Gillette
• Givenchy
~Select markets only
• Guerlain
• Hado Laba
Asia Pacific only
• Head & Shoulders
• Herborist
China only
• Innisfree
Asia Pacific only
• IPSA~
Hong Kong only
• Just for Men
Argentina, Australia,
Brazil, Canada, China, Colombia,
France, Germany, Hong Kong,
Ireland, Italy, Netherlands, New
Zealand, Portugal, Spain, Turkey, UK,
USA only
• KanS~
China, Hong Kong, Taiwan
only
• Kat Von D
North America only
• Kiehls
• Kose~
Asia Pacific only
• La Mer~
• La Prairie~
• La Roche-Posay
• L’Occitane
• L'Oreal~
• Lancome
• Laneige
Asia Pacific only
• LUSH~
• Lux~
• M.A.C.
~
• Make Up Forever~
• Mary Kay~
• Max Factor~
• Maybelline
• NARS~
• Natura
• Neutrogena
• Nivea~
• Olay
• Oriflame
Romania only
• Origins
• Palmolive
– Select markets only
• Pantene~
• Pechoin
Asia Pacific only
• Revlon~
• Rimmel
• Romano
~ Vietnam only
• Sari Ayu~
Indonesia, Malaysia only
• Schwarzkopf
• Shea Moisture
• Shiseido
• Simple
UK only
• Sisley
• SK-II
• Smashbox~
North America only
• Sulwhasoo
Asia Pacific only
• Sunsilk ~
Select Markets only
• Syoss~
• Tarte Cosmetics~
North America
only
• The Body Shop
• Too Faced~
North America only
• TRESemme
GWI Core Survey Q4 2019 | Brand 139
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
• Tsubaki~
China, Hong Kong, Japan,
South Korea, Taiwan only
• Urban Decay~
• Vichy
• VO5
• VS (Vidal Sassoon)
• Wardah~
Indonesia only
• Wash & Go
Romania only
• Xmen
~ Vietnam only
• None of these
LUXURY FASHION:
ENGAGEMENT**
LUXURY FASHION:
ADVOCACY**
When did you last make a
purchase from these luxury
fashion brands?
• Purchased in Last Year
• Purchased in Last 5 Years
Which of these brands would you
advocate to others (e.g. write /
post positive reviews about,
recommend to family / friends)?
• Armani
• Balenciaga
• Bottega Veneta
• Bulgari
• Burberry
• Cacharel
• Calvin Klein
• Canali
• Carolina Herrera
• Cartier
• Celine
• Chanel
• Chloe
• Chow Sang Sang
China, Hong
Kong, Taiwan only
• Chow Tai Fook
China, Hong Kong,
Taiwan only
• Christian Lacroix
• Coach
• Davidoff
• Dior
• Dolce & Gabbana
• Dunhill
• Escada
• Fendi
• Furla
• Givenchy
• Gucci
• Hermes
• Hugo Boss
• Jean Paul Gaultier
• Jimmy Choo
• Kate Spade
• Kenzo
• Lacoste
• Lanvin
• Loewe
• Longchamp
• Louis Vuitton
• Luxury watch brand (e.g. Rolex,
TAG)
• Marc Jacobs
• Max Mara
• Michael Kors
• Moschino
• Narciso Rodriguez
• Nina Ricci
• Paco Rabanne
• Pandora
• Paul Smith
• Prada
• Ralph Lauren
• Ray-Ban
• Roberto Cavalli
• Rochas
• Shanghai Tang
China, Hong Kong,
Taiwan only
• Stella McCartney
• Swarovski
• Theory
• Thierry Mugler
• Tiffany
• Tod's
• Tom Ford
• Tommy Hilfiger
• Trussardi
• Valentino
• Versace
• YSL / Saint Laurent
• Zegna
• None of these
GWI Core Survey Q4 2019 | Brand 140
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
PAYMENT
PROVIDERS /
SERVICES:
AWARENESS**
PAYMENT
PROVIDERS /
SERVICES:
ENGAGEMENT**
PAYMENT
PROVIDERS /
SERVICES:
ADVOCACY**
Which of these payment services /
providers have you heard of?
• Aware
• Haven’t heard of
• Prefer not to say
Which of these payment services /
providers have you used?
• Use now
• Used previously
• Never used
Which of these brands would you
advocate to others (e.g. write /
post positive reviews about,
recommend to family / friends)?
• American Express
All markets except China
• Mastercard
All markets except China
• PayPal
All markets except China, Turkey
• Union Pay
China only
• Visa
All markets except China
RETAILERS**
Which of these retailers / stores have you shopped at in the last 3 months?
This could be online or in one of their stores
Argentina
• Alto Palermo
• Arredo
• Dot
• Easy
• Falabella
• Farmacity
• Kevingston
• Legacy
• Levi’s
• Paseo Alcorta
• Patio Bullrich
• Recoleta Mall
• Selma
• Sodimac
• Staples
• Unicenter
• Vantage
• Wanama
• Zara
• Zona Vital
Australia
• Amcal
• ASOS
• BCF
• Bonds
• Bunnings
• Chemist Warehouse
• Cotton On
• Country Road
• David Jones
• H&M
• Harris Scarfe
• Home Timber &
Hardware
• IKEA
• Katies
• Kmart
• Lorna Jane
• Millers
• Mitre 10
• Myer
• Officeworks
• Portmans
• Priceline
• Rebel Sports
• Staples
• Sussan
• Suzanne Grae
• Target
• The Iconic
• TK Maxx
• UNIQLO
• Zara
Austria
• Bauhaus
• Bershka
• BIPA
• Blue Tomato
• Bonita
• C & A
• Deichman
• DM
• Esprit
• H&M
• Hagebaumarkt
• Hervis
• Hornbach
• Humanic
• IKEA
• Interio
• JD Sports
• Kastner & Öhler
• Kaufhaus Lutz
• Kaufhaus Schiepek
• Kaufhaus Tyrol
• KIKA
• Kleider Bauer
• Leiner
• Levi’s
• Mango
• Marionnaud
• Müller-Drogerie
• New Yorker
• Obi
• Orsay
• Pro Kaufland
• s.Oliver
• Stiefelkönig
• Tally Weijl
• Vero Moda / Jack &
Jones
• XXXLutz
• Zara
GWI Core Survey Q4 2019 | Brand 141
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Belgium
• Action
• Bel&Bo
• Blokker
• BOBO
• Bol
• Brico
• C&A
• Camber
• Casa
• Desigual
• E5-Mode
• Esprit
• Galeria Inno
• Gamma
• FNAC
• Footlocker
• H&M
• HEMA
• Heytens
• IKEA
• JBC
• JD Sports
• Krëfel
• Kruidvat
• Leenbakker
• Mango
• Media Markt
• Trafic
• UNIQLO
• Urban Outfitters
• Vanden Borre
• Weba
• Zalando
• Zara
• Zeeman
Brazil
• C&A
• Casas Bahia
• Centauro
• Droga Raia
• Drogaria São Paulo
• ETNA
• GAP
• Hering
• Kalunga
• Levi’s
• Magazine Luiza
• Malwee
• Marisa
• Mobly
• Netshoes
• Onofre
• Papelaria Real
• Pernambucanas
• Ponto Frio
• Renner
• Riachuelo
• Sam’s Club
• Ultrafarma
• Zara
Canada
• Abercrombie &
Fitch
• Aritzia
• Best Buy
• Canadian Tire
• GAP
• H&M
• Hollister
• Holt Renfrew
• Home Depot
• Home Hardware
• Home Outfitters
Homesense
• Hudson’s Bay
Company
• IKEA
• Jean Coutu
• Leon’s
• Levi’s
• London Drugs
• Lowe’s
• Mark’s Work
• Nordstrom
• Old Navy
• Pharmasave
• Reitmans
• Rexall
• Rona
• Saks
• Sears
• Shoppers Drug
Mart /
• Pharmaprix
• Staples
• The Brick
• The Source
• Uniprix
• Urban Outfitters
• Wearhouse
• Winners
• Zara
China
• b+ab
• Baleno
• Boloni
• Cabbeen
• Dashenlin
• E-Land
• Esprit
• G2000
• GAP
• Giordano
• Guoda
• H&M
• HOBA
• IKEA
• La Chapelle
• LaoBaiXing
• Levi's
• Mango
• Me&City
• Meters / bonwe
• METRO
• Muji
• Nepstar Drugstore
• Q&U Furniture
• Red Star Macalline
• Sam's Club
• Tong Ren Tang
• UNIQLO
• Watsons
• Yishion
• Zara
Colombia
• Agaval
• Alkosto
• Americanino
• Bershka
• Chevignon
• Desigual
• Falabella
• Flamingo
• H&M
• Hogar Y Moda
• Homecenter
• Levi’s
• Mango
• Office Depot
• Pepe Ganga
• PriceSmart
• Pull & Bear
• Stradivarius
• Zara
GWI Core Survey Q4 2019 | Brand 142
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Denmark
• Apotek
• Apoteket
• Arnold Busck
• BabySam
• Bahne
• Bauhaus
• Bog & Ide
• Bolia
• Bygma
• GameStop
• GAP
• H&M
• Hastens
• Helsemin
• HIFI Klubben
• IKEA
• Ilva
• Imerco
• Jem & fix
• JD Sports
• Jysk
• Levi’s
• Magasin
• Matas
• Normal
• Panduro
• Power
• Sephora
• Silvan
• Skousen
• Sostrene Grene
• Tiger
• Urban Outfitters
• XL-BYG
• Zara
Egypt
• Al-Tawhid Wal Nour
• Bella Donna
• Bershka
• Cottonil
• D Store
• Debenhams
• Ego
• Embrator
• Etam
• GAP
• H&M
• Home Centre
• IKEA
• Image Furniture
• Levi’s
• Mango
• Marks & Spencer
• Omar Effendi
• Pull & Bear
• Tid Lamond
• Zara
France
• Alinea
• Armand Thiery
• Asos
• BUT
• C&A
• Cache-Cache
• Camaieu
• Celio
• Conforama
• Decathlon
• Etam
• FNAC
• Galeries Lafayette
• GÉMO
• H&M
• IKEA
• JD Sports
• Jules
• Kiabi
• La Halle
• Maisons du Monde
• Mango
• Marionnaud
• Nocibé
• Pimkie
• Printemps
• Promod
• Sephora
• UNIQLO
• Urban Outfitters
• Yves Rocher
• Zalando
• Zara
Germany
• ASOS
• Bauhaus
• Bershka
• Bonprix
• Breuninger
• Butlers
• C&A
• Depot
• dm-drogerie markt
• Douglas
• Esprit
• Galeria Kaufhof
• Footlocker
• H&M
• Hornbach
• IKEA
• JD Sports
• Karstadt
• KiK
• Levi's
• Mango
• Media Markt
• Mömax
• Müller
• New Yorker
• Obi
• OTTO
• Peek &
Cloppenburg
• Primark
• real,-
• Reserved
• Rossmann
• s.Oliver
• Saturn
• Staples
• TK Maxx
• toom
• Urban Outfitters
• Vero Moda / Jack &
Jones
• Woolworth
• Zara
• Zero
GWI Core Survey Q4 2019 | Brand 143
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Hong Kong
• ASOS
• Aeon
• Angel Cosmetics
• Aster
• Bonjour
• Bossini
• Colourmix
• Cotton On
• CR Care
• Daiso
• Esprit
• G2000
• GAP
• Giordano
• H&M
• IKEA
• Levi's
• Mango
• Mannings
• Marks & Spencer
• Muji
• Pricerite
• Sasa
• Sincere
• SOGO
• Topshop / Topman
• UNIQLO
• Watsons
• Wing On
• YATA
• Yue Hwa Chinese
Products
• Zalora
• Zara
India
• 98.4
• Allen Solly
• And
• Apollo Pharmacy
• Being Human
• Color Plus
• Da Milano
• Fab India Homes
• Fabindia
• Flying Machine
• Fortis Healthworld
• Franco Leone
• Global Desi
• Guardian
• HiDesign
• Home Centre
• Home Town
• Lakme
• Lifestyle
• Louis Phillipe
• Max
• Medlife
• Monte Carlo
• Nykaa
• Pantaloons
• Park Avenue
• Raymond
• Reliance Trends
• Shoppers Stop
• Spykar
• The Collective
• Vishal Mega Mart
• W
• Westside
Indonesia
• Ace Hardware
• Bata
• Berrybenka
• Bershka
• Bossini
• Centro
• Century
• Cotton On
• Courts
• Daiso
• Debenhams
• Esprit
• G2000
• GAP
• Giordano
• Guardian
• H&M
• IKEA
• Informa
• K-24
• Kawan Lama
• Kimia Farma
• Lazada
• Levi's
• Mango
• Marks & Spencer
• Matahari
• Metro
• Mitra10
• Planet Sports
• Pull & Bear
• Ramayana
• SOGO
• Sport Station
• The Executive
• Topshop / Topman
• UNIQLO
• Watsons
• Zalora
• Zara
Ireland
• Arnotts
• B&Q
• Boots
• Brown Thomas
• Debenhams
• GAP
• H&M
• Harvey Norman
• IKEA
• JD Sports
• Marks & Spencer
• Penneys
• River Island
• Sports Direct
• TK Maxx
• Topshop / Topman
• Urban Outfitters
• Vero Moda / Jack &
Jones Woodies
• Zara
Israel
• ACE
• Bershka
• Cassidi
• Castro
• Fox
• Golf
• H&M
• H&O
• Hamashbir
Lazarchan
• Home Center
• Honigman
• KARE
• Levi's
• Mango
• Next
• ONOT
• Pull & Bear
• Renuar
• Super-Pharm
• TNT
• Topshop /
Topman
• United Colors of
Benetton
• Zara
GWI Core Survey Q4 2019 | Brand 144
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Italy
• Acqua&Sapone
• Alcott
• Asos
• Bershka
• Bricocenter
• Calzedonia
• Camicissima
• Coin
• Desigual
• GAP
• Golden Point
• Footlocker
• H&M
• IKEA
• Intersport
• JD Sports
• Kasanova
• La Rinascente
• Leroy Merlin
• Levi's
• Lillapois
• Maisons du Monde
• Mango
• Max&Co.
• Motivi
• Muji
• Naracamicie
• OVS
• Pimkie
• Pull & Bear
• Sisley
• Terranova
• Tigotà
• United Colors of
Benetton
• Upim
• Urban Outfitters
• Zara
Japan
• AEON
• ASKUL
• Cawachi
• Cocokara Fine
• Cosmos
• Daimaru
• GAP
• H&M
• Hankyu
• IKEA
• Isetan
• Levi’s
• Matsumoto Kiyoshi
• Matsuya
• Matsuzakaya
• Mitsukoshi
• Muji
• Nitori
• Office Depot
• Seibu
• Sugi
• Sundrug
• Takashimaya
• Tokyu
• Tsuruha
• UNIQLO
• Vivre
• Watsons
• Welcia
• Zara
Malaysia
• Ace Hardware
• Aeon Wellness
• Bonia
• Brands Outlet
• Caring
• Cosway
• Cotton On
• Courts
• Daiso
• Esprit
• GAP
• Giordano
• Guardian
• H&M
• Health Lane
• IKEA
• Isetan
• Levi's
• Mango
• Marks & Spencer
• Metrojaya
• MR DIY
• Muji
• Padini
• Parkson
• Studio R
• Robinsons
• Department Store
• Tangs
• Topshop / Topman
• UNIQLO
• Watsons
• Zalora
• Zara
Mexico
• Coppel
• Elektra
• Fabricas de francia
• Farmacia San Pablo
• Farmacias del
Ahorro
• GAP
• H&M
• Home Depot
• Levi’s
• Liverpool
• Martí
• Office Depot
• OfficeMax
• Sam’s Club
• Sanborns
• Sears
• Suburbia
• UNIQLO
• Zara
Netherlands
• Action
• Blokker
• Bol
• C&A
• Etos
• FNAC
• Footlocker
• Gamma
• H&M
• HEMA
• Hunkemoller
• IKEA
• Intersport
• JD Sports
• Kruidvat
• Praxis
• Urban Outfitters
• Van Haren
• We
• Xenos
• Zalando
GWI Core Survey Q4 2019 | Brand 145
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
New Zealand
• Amcal
• Bed, Bath & Beyond
• Briscoes
• Bunnings
• Cotton On
• Farmers
• Glassons
• H&M
• Hallensteins
• Kathmandu
• K-Mart
• Levi’s
• Life Pharmacy
• Mitre 10
• Noel Leeming
• Paper Plus
• Rebel Sports
• The Warehouse
• Topshop / Topman
• Unichem Pharmacy
• Warehouse
Stationery
• Whitcoulls
• Zara
Philippines
• Celio
• Cotton On
• Cyberzone
• Daiso
• Debenhams
• Esprit
• Folded & Hung
• G2000
• GAP
• Giordano
• H&M
• Handyman
• IKEA
• Isetan
• Kamiseta
• Levi's
• Mango
• Marks & Spencer
• Mercury Drug
• Muji
• PC Gilmore
Computer Center
• Penshoppe
• Promod
• Robinsons
Department Store
• Rose Pharmacy
• Rustan's
Department Store
• Sephora
• SM Department
Store
• SM Home
• The Generics
• Pharmacy (TGP)
• The Landmark
• Topshop / Topman
• UNIQLO
• Watsons
• Wilcon
• Zalora
• Zara
Poland
• Abra
• Agata meble
• Apteka Bliska
• BRW (Black Red
White)
• C&A
• Castorama
• Decathlon
• Esprit
• Eurocash
• H&M
• IKEA
• Intersport
• JD Sports
• Jysk
• KappAhl
• Levi's
• Makro Cash & Carry
• Mango
• Moja Apteka
• Natura Drogerie
• Rossmann
• Selgros
• Super-Pharm
• VOX
• Zara
• Ziko Apteka
Portugal
• AKI
• Area
• Bershka
• Bricomart
• C&A
• Casa
• Conforama
• Cortefiel
• DeBorla
• El Corte Ingles
• Espaço Casa
• Espaço Saúde e
Bem
• Estar (Jumbo)
• Farmácia Holon
• FNAC
• H&M
• IKEA
• JD Sports
• Lanidor
• Leroy Merlin
• Levi's
• Mango
• Massimo Dutti
• MO (Modalfa)
• Papelaria
Fernandes
• Primark
• Pull & Bear
• Quebramar
• Sacoor Brothers
• Salsa
• Springfield
• Staples
• Stradivarius
• Tiffosi
• United Colors of
Benetton
• Well's (Continente)
• Zara
Romania
• Bershka
• Brico Depot
• C&A
• Catena
• Dedeman
• Dona
• Farmacia Punkt
• Farmacille
Belladonna
• HelpNet
• H&M
• IKEA
• Intersport
• JD Sports
• Kenvelo
• Leroy Merlin
• LK Waikiki
• Mango
• Mobexpert
• New Yorker
• Praktiker
• Pull & Bear
• Sensiblu
• Somproduct
• Zara
GWI Core Survey Q4 2019 | Brand 146
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Russia
• 220 volt
• Castorama
• Colin's
• GAP
• Gloria Jeans
• GUM
• H&M
• IKEA
• InCity
• Intersport
• JD Sports
• Komus
• Leroy Merlin
• Levi's
• Mega
• Obi
• Officemag
• Oodji
• O'Stin
• Pharmacor
• Posuda tsentr
• Rigla
• Samson-Pharma
• Savage
• Sela
• Shatura
• TSUM
• Zara
• Zolla
Saudi Arabia
• BHS
• Bloomingdale’s
• Debenhams
• Esprit
• Galeries Lafayette
• GAP
• H&M
• Mango
• Marks & Spencer
• Promod
• River Island
• Topshop / Topman
• United Colors of
Benetton
• Vero Moda / Jack &
Jones
• Zara
Singapore
• ASOS
• BHG
• Bossini
• Cotton On
• Crate and Barrel
• Courts
• Daiso
• Decathlon
• Esprit
• Fox
• G2000
• GAP
• Giordano
• Guardian
• H&M
• Hang Ten
• Home-Fix
• IKEA
• Isetan
• Kinokuniya
• Levi's
• Mango
• Marks & Spencer
• Muji
• Pull & Bear
• Robinsons
Department
Store
• Sephora
• Spotlight
• Takashimaya
• Tangs
• Topshop / Topman
• UNIQLO
• Unity
• Watsons
• Yishion
• Zalora
• Zara
South Africa
• Builders Warehouse
• Clicks
• Dis-Chem
• Edgars
• Forever New
• Foschini
• Game
• H&M
• Levi's
• Makro
• Pep
• Spree
• Takealot
• Truworths
• Yuppiechef
• Zando
• Zara
South Korea
• 8Seconds
• AK Plaza
• Daiso
• Galleria
Department
• GAP
• Giordano
• H&M
• Hyundai
Department
• IKEA
• Jaju
• Kosney at Home
• Levi's
• LOHB
• Lotte Department
• Mango
• Marks & Spencer
• Mixxo
• Muji
• Olive Young
• Shinsegae
Department
• Spao
• Topten
• UNIQLO
• Watsons
• Zara
GWI Core Survey Q4 2019 | Brand 147
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Spain
• AKI
• Asos
• Bershka
• Bodybell
• Bricomart
• C&A
• Casa
• Conforama
• Cortefiel
• Desigual
• Douglas
• El Corte Ingles
• Footlocker
• FNAC
• H&M
• IKEA
• Intersport
• JD Sports
• Juteco
• Leroy Merlin
• Mango
• Oysho
• Primark
• Pull & Bear
• Sephora
• Sfera
• Springfield
• Stradivarius
• Women's Secret
• Zara
Sweden
• Åhléns
• Apotek Hjärtat
• Apoteket
• Apoteksgruppen
• Bauhaus
• Biltema
• Clas Ohlson
• H&M
• Hornbach
• IKEA
• Indiska
• Intersport
• JD Sports
• Jula
• Jysk
• KappAhl
• Kicks
• Kronans Apotek
• Lindex
• MQ
• NK
• ÖoB
• Rusta
• Urban Outfitters
• Vero Moda / Jack &
Jones
• Zara
Switzerland
• C&A
• Esprit
• FNAC
• H&M
• IKEA
• Intersports
• JD Sports
• Mango
• Massimo Dutti
• We
• Zara
Taiwan
• ASOS
• Bossini
• Chungyo
• Cosmed
• Daiso
• Esprit
• Far Eastern
• G2000
• GAP
• Giordano
• H&M
• Hang Ten
• Hanshin
• HOLA
• IKEA
• Japan Medical
• Levi's
• Mango
• Medfirst
• Muji
• NET
• Nitori
• Shin Kong
Mitsukoshi
• SOGO
• UNIQLO
• Uni-Ustyle
• Watsons
• Working House
• Zalora
• Zara
Thailand
• B2S
• Boots
• Bossini
• Central
• Cotton On
• Daiso
• Esprit
• Fascino
• G2000
• GAP
• Giordano
• H&M
• HomeWorks
• HomePro
• IKEA
• Index Living Mall
• Isetan
• Jaspal
• Kinokuniya
• Levi’s
• Mango
• Marks & Spencer
• Muji
• P&F Super Drug
• Pure by Big C
• Robinsons
Department
Store
• SB Design Square
• SB Furniture
• Siam Paragon
• The EmQuartier
• The Mall
• Topshop / Topman
• UNIQLO
• Watsons
• Zalora
• Zara
• Zen
GWI Core Survey Q4 2019 | Brand 148
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Turkey
• Bellona
• Bershka
• Beymen
• Boyner
• C&A
• Çarsi
• Çetinkaya
• Collezione
• De Facto
• Debenhams
• Ender
• English Home
• Evkur
• Gencallar
• Gratis
• H&M
• IKEA
• Intersports
• Istikbal
• JD Sports
• Koçtaş
• Koton
• LC Waikiki
• Levi's
• Madame Coco
• Mango
• Marks & Spencer
• Mavi Jeans
• Özdilek
• Özdilek Park
• Rossmann
• Seven Hill
• T-Shop
• Vakko
• Watsons
• YKM
• Zara
UAE
• BHS
• Bloomingdale’s
• Debenhams
• Esprit
• Galeries Lafayette
• GAP
• H&M
• Mango
• Marks & Spencer
• Promod
• River Island
• Topshop / Topman
• United Colors of
Benetton
• Vero Moda / Jack &
Jones
• Zara
United Kingdom
• Abercrombie &
Fitch
• Argos
• ASOS
• B&Q
• Boots
• Debenhams
• DFS
• Dreams
• Dunelm
• Esprit
• Footlocker
• Foot Asylum
• Furniture Village
• GAP
• H&M
• Hollister
• Homebase
• House of Fraser
• IKEA
• Intersport
• JD Sports
• John Lewis
• Levi's
• Littlewoods
• Mango
• Marks & Spencer
• Next
• Primark
• River Island
• Size?
• Sports Direct
• Superdrug
• TK Maxx
• Topshop / Topman
• UNIQLO
• Urban Outfitters
• Zara
USA
• Abercrombie &
Fitch
• Ace Hardware
• ASOS
• Banana Republic
• Barneys
• Bed, Bath & Beyond
• Best Buy
• Bloomingdale’s
• Burlington Stores
• CVS
• Duane Reade
• Fanatics
• Footlocker
• GAP
• H&M
• Hollister
• Home Depot
• IKEA
• J.C. Penney
• Kohl’s
• Levi's
• Loft
• Lord and Taylor
• Lowe’s
• Macy's
• Marshalls
• Neiman Marcus
• Nordstrom
• Office Depot
• Old Navy
• Rite Aid
• Saks Fifth Avenue
• Saks Off Fifth
• Sam's Club
• Sephora
• Staples
• Target
• TJ Maxx
• True Value
• UNIQLO
• Urban Outfitters
• USA Sports
• Walgreens
• Zara
GWI Core Survey Q4 2019 | Brand 149
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Vietnam
• Bossini
• Crescent Mall
• Diamond Plaza
• G2000
• GAP
• Guardian
• Mango
• Marks & Spencer
• MyChau Pharmacy
• Parkson
• Phano Pharmacy
• Pharmacity
• Takashimaya
• Topshop / Topman
• Vistar Pharmacy
• Vivo City
• Zalora
• Zara
SPORTS BRANDS**
Have you purchased anything from these sports brands?
• Purchased in the last 2 years
• Purchased longer agoNever purchased
All markets
• Adidas
• Asics
• Athleta (Gap)
• Brooks
• Champion
• Columbia
• Converse
• Diadora
• Fabletics
• FILA
• Hummel
• Jordan (inc. Air
Jordan)
• Kappa
• Lotto
• Lululemon
• Mitchell & Ness
• Mizuno
• New Balance
• New Era
• Nike
• Oakley
• Peak
• Puma
• Reebok
• Riddell
• Saucony
• Skechers
• Supreme
• Umbro
• Undefeated
• Under Armour
• Uniqlo
• Wilson
• Yonex
Austria
• Atomic Skis
• Blizzard Sport
• Fischer Sports
• Kneissl
Belgium
• Patrick
Brazil
• CCM
• Lauf
• Olympikus
• Oxer
China
• 361°
• Anta
• Feiyue
• Li Ning
• North Face
• Onitsuka Tiger
Egypt
• Erke
• Gym Apparel
• Vans
France
• Le Coq
Sportif
Germany
• Jako
• Sport-Saller
• Völkl
• Reusch
• Uhlsport
Hong Kong
• Aigle
• K.Swiss
• Le Coq Sportif
• Tiger
• Vans
India
• Cosco
• HRX
• Nivia
• Power
• Proline
• Seven
• Sparx
• Yepme
GWI Core Survey Q4 2019 | Brand 150
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Indonesia
• Airwalk
• Eagle
• Erke
• League
• Mundo
• North Face
• Piero
• Speedo
Ireland
• Canterbury
• Ellesse
• North Face
• O'Neills
Italy
• Legea
Japan
• Descente
• Onitsuka
Tiger
Malaysia
• Ak-Ikhsan
Sports
• Erke
• FitnessConcept
• Royal Sporting
House
• Sports Empire
• World of Sports
Mexico
• Desigual
Netherlands
• Hi-Tec
• Maple Skate
• Mogema
• Q1905 (Quick)
New Zealand
• Kathmandu
Philippines
• Erke
• North Face
• World Balance
Poland
• 4f
• Martes Sport
• Vans
Romania
• Gant
• Levi's
• Vans
Russia
• Demix
• Joma
• Speedo
Saudi Arabia
• Erke
• Sun&Sand Sports
• Vans
Singapore
• Erke
• Vans
South Africa
• Canterbury
• CapeUnion
Mart
• Grays
• Hi-Tek
• Hurley
• K-Way
• Maxed
• Rip Curl
Sweden
• Craft of
Scandinavia
• Jofa
• SalmingSports
GWI Core Survey Q4 2019 | Brand 151
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Switzerland
• KJUS
• On
Thailand
• Erke
Turkey
• Erke
• Lescon
UAE
• Erke
• Van
USA
• ARIAT
Clothing
• Sergio Tacchini
• Starter
• Vans
Vietnam
• Erke
SPORTS TEAMS:
EUROPEAN
FOOTBALL /
SOCCER**
Do you support, follow or
have an interest in any of
these European football /
soccer clubs?
• Support as a Main Club
• Support as a Secondary
Club
• Have Interest In
• Any Support / Interest
• A.S. Monaco
• A.S. Roma
• AC Milan
• AFC Ajax
• Arsenal
• Atletico Madrid
• Bayer Leverkusen
• Bayern Munich
• Borussia Dortmund
• Celtic FC
• Chelsea
• Everton
• FC Barcelona
• FC Schalke 04
• Galatasaray
• Inter Milan
• Juventus
• Leicester City
• Liverpool
• Manchester City
• Manchester United
• Newcastle United
• Olympique de
Marseille
• Paris Saint-Germain
• Real Madrid
• S.L. Benfica
• S.S.C. Napoli
• Southampton FC
• Tottenham Hotspur
• Valencia
• West Ham
SPORTS TEAMS:
NBA**
Thinking about the National
Basketball Association (NBA)
in the US, do you follow any of
these teams (e.g. watch their
games in full or via highlight
clips, check results, keep up
with them on social media or
read news about them)?
• Atlanta Hawks
• Boston Celtics
• Brooklyn Nets
• Charlotte Hornets
• Chicago Bulls
• Cleveland Cavaliers
• Dallas Mavericks
• Denver Nuggets
• Detroit Pistons
• Golden State Warriors
• Houston Rockets
• Indiana Pacers
• LA Clippers
• Los Angeles Lakers
• Memphis Grizzlies
• Miami Heat
• Milwaukee Bucks
• Minnesota
Timberwolves
• New Orleans Pelicans
• New York Knicks
• Oklahoma City Thunder
• Orlando Magic
• Philadelphia Sixers
• Phoenix Suns
• Portland Trail Blazers
• Sacramento Kings
• San Antonio Spurs
• Toronto Raptors
• Utah Jazz
• Washington Wizards
GWI Core Survey Q4 2019 | Brand 152
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
SPORTS TEAMS:
NFL**
Thinking about the National
Football League (NFL) in the
US, do you follow any of these
teams (e.g. watch their games
in full or via highlight clips,
check results, keep up with
them on social media or read
news about them)?
• Arizona Cardinals
• Atlanta Falcons
• Baltimore Ravens
• Buffalo Bills
• Carolina Panthers
• Chicago Bears
• Cincinnati Bengals
• Cleveland Browns
• Dallas Cowboys
• Denver Broncos
• Detroit Lions
• Green Bay Packers
• Houston Texans
• Indianapolis Colts
• Jacksonville Jaguars
• Kansas City Chiefs
• Las Vegas Raiders
• Los Angeles Chargers
• Los Angeles Rams
• Miami Dolphins
• Minnesota Vikings
• New England Patriots
• New Orleans Saints
• New York Giants
• New York Jets
• Philadelphia Eagles
• Pittsburgh Steelers
• San Francisco 49ers
• Seattle Seahawks
• Tampa Bay Buccaneers
• Tennessee Titans
• Washington Redskins
SUPERMARKETS /
CONVENIENCE
STORES:
AWARENESS**
SUPERMARKETS /
CONVENIENCE
STORES:
ENGAGEMENT**
Which of these supermarkets / convenience stores have you heard of?
How frequently do you shop at these supermarkets / convenience stores? This could be online or in one of their stores.
Weekly | Monthly | Less often | Never
Argentina
• Carrefour
• Coto
• Dia
• Disco
• Jumbo
• La Anónima
• Vea
• Walmart
Australia
• 7-Eleven
• Aldi
• Coles
• IGA
• Woolworths
Austria
• ADEG
• Billa
• Hofer
• Lidl
• Merkur
• MPreis
• Penny Markt
• SPAR
• Unimarkt
Belgium
• Albert Heijn
• Aldi
• Bio-Planet
• Carrefour
• Colruyt
• Cora
• Delhaize
• Intermarché
• Leader Price
• Lidl
• Match
• Spar
Brazil
• Carrefour
• Dia
• Extra
• Lojas Americanas
• Walmart
Canada
• Carrefour
• Costco
• Metro
• Sobeys
• Walmart
China
• 7-Eleven
• AEON
• Carrefour
• CR Vanguard
• Jingkelong
• Lianhua
Supermarket
• Lotte Mart
• LOTUS
• ParknShop
• RT-Mart / Auchan
• Walmart
• Wumart
• Yonghui
Colombia
• Ara
• Carulla
• D1
• Exito
• Jumbo
• Justo & Bueno
• Makro
• Oxxo
• SuperInter
• Surtifruver
• Surtimax
GWI Core Survey Q4 2019 | Brand 153
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Denmark
• 7-Eleven
• Aldi
• Brugsen
• Fakta
• Fotex
• Irma
• Kvickly
• Lidl
• Meny
• REMA 100
Egypt
• Alfa Market
• BIM
• Carrefour
• Fathalla
• Fresh Food Market
• Hypermart
• Kheir Zaman
• Metro
• Oscar Grand Stores
• Panda
• Ragab Sons
• Spinneys
France
• Aldi
• Auchan
• Carrefour
• Casino
• Cora
• E.Leclerc
• Intermarché
• Leader Price
• Lidl
• Monoprix
• Netto
• Super U
Germany
• Aldi
• Edeka
• Kaufland
• Lidl
• Netto
• Penny
• REWE
• Spar
Hong Kong
• 759 Store
• 7-Eleven
• Circle K
• Jasons Marketplace
• ParknShop
• Vanguard
• Wellcome
India
• Big Bazaar
• D-Mart
• Godrej’s Nature
Basket
• HyperCity
• In & Out
• More
• Reliance Fresh
• Safal
• Spar
• Spencer’s
• Star
• Twenty Four Seven
Indonesia
• 7-Eleven
• Alfamart
• Carrefour
• Circle K
• Farmers Market
• Foodmart
• Giant
• Hero
• Hypermart
• Indomaret
• Lotte Mart
• Super Indo
Ireland
• Aldi
• Centra
• Dunnes Stores
• Lidl
• Spar
• SuperValu
• Tesco
Israel
• AM:PM
• Cofix
• Hatzi Hinam
Marketing
• MEGA
• Rami Levy
Hashikma
• Shufersal
• Tiv Ta'am
Italy
• Carrefour
• Conad
• Co-op
• Crai
• Despar
• Esselunga
• Iper
• Lidl
• Pam
• Simply
• Unes
Japan
• 7-Eleven
• AEON
• Daiei
• FamilyMart
• Gourmet City
• Ito-Yokado
• Lawson
• MaxValu
• Ministop
• Seiyu
• The Garden
Jiyugaoka
• York-Benimaru
• York Mart
Malaysia
• 7-Eleven
• Aeon BIG
• Aeon Jusco
• Cold Storage
• Econsave
• Family Mart
• Giant
• Mydin
• NSK
• Tesco
GWI Core Survey Q4 2019 | Brand 154
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Mexico
• 7-Eleven
• Bodega Aurrera
• Chedraui
• Circle K
• Comercial Mexicana
• Costco
• Gigante
• La Comer
• Oxxo
• Superama
• Walmart
• Zorro
Netherlands
• Albert Heijn
• Aldi
• Jumbo
• Lidl
New Zealand
• Countdown
• New World
• Pak n Save
Philippines
• 7-Eleven
• Alfamart
• All Day
• Circle K
• Family Mart
• Lawson
• Ministop
• Puregold
• SM
• Walter Mart
Poland
• Aldi
• Auchan
• Biedronka
• Carrefour
• E.Leclerc
• Intermarché
• Kauflandi
• Lewiatan
• Lidl
• Netto
• Tesco
Portugal
• Aldi
• Continente
• Dia
• E.Leclerc
• Intermarché
• Jumbo
• Lidl
• Makro
• Minipreço
• Pingo Doce
Romania
• Auchan
• Carrefour
• Cora
• Kaufland
• Lidl
• Mega Image
• Profi
• Selgros
Russia
• DIXY
• Radezh
• SPAR
Saudi Arabia
• Carrefour
• Danube
• Panda
Singapore
• 7-Eleven
• BigBox
• Cheers
• Cold Storage
• Fair Price
• Giant
• Jasons Marketplace
• Prime
• Sheng Siong
South Africa
• Checkers
• OK
• Pick n Pay
• ShopRite
• SPAR
• Woolworth
South Korea
• 7-Eleven
• Costco
• Cspace
• CU
• E-Mart
• FamilyMart
• GS Super
• Homeplus
• Lotte Mart
• Top Mart
• With Me
Spain
• Alcampo
• Aldi
• Carrefour
• Consum
• Día
• Eroski
• Hipercor
• Lidl
• Mercadona
• Opencor
• Supercor
• Supermercados
• El Corte Inglés
Sweden
• 7-Eleven
• Co-op
• Hemköp
• ICA
• Lidl
• Netto
• Willys
GWI Core Survey Q4 2019 | Brand 155
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Switzerland
• Aldi
• Co-op
• Denner
• Lidl
• Migros
• SPAR
Taiwan
• 7-Eleven
• A-Mart
• Carrefour
• Costco
• Family Mart
• Hi-Life
• OK Mart
• PX-mart
• RT Mart
• Save & Safe
• Sinon
• Wellcome
Thailand
• 7-Eleven
• Big C
• Foodland
• Fresh Mart
• Gourmet Market
• MaxValu
• Tesco Lotus
• Tops
• Villa Market
Turkey
• A101
• BIM
• Çagri
• Carrefour
• Hakmar
• Kiler
• Kipa Ekspres
• Makromarket
• Metro
• Migros
• Şok
UAE
• 7-Eleven
• Carrefour
• Choithrams
• LuLu
• Spinneys
United Kingdom
• Aldi
• ASDA
• Co-op
• Lidl
• Morrisons
• Ocado
• Sainsbury's
• Tesco
• Waitrose
USA
• 7-Eleven
• Albertsons
• Aldi
• BJ’s
• Costco
• Dollar General
• Family Dollar
• Kroger
• Meijer
• Publix
• Safeway
• SuperValu
• Trader Joe’s
• Walmart
• Whole Foods
• WinCo Foods
Vietnam
• Aeon Citimart
• Big C
• Co.opmart
• Fivimart
• Lotte Mart
• Maximark
• Vinmart
TECHNOLOGY
BRANDS:
ENGAGEMENT**
TECHNOLOGY
BRANDS:
CONSIDERATION**
TECHNOLOGY
BRANDS:
ADVOCACY**
Which technology brands do
you currently use products or
services from?
Which of these brand(s) would
be your top choice when you
next buy an electrical item (e.g.
home appliance, TV, laptop)
Which of these brands would
you advocate to others (e.g. write /
post positive reviews about,
recommend to family / friends)?
• Acer
• Apple
• Asus
• Bosch
• BOSE
• Canon
• Dell
• Fisher & Paykel
Singapore only
• Godrej
India only
• Hitachi
• HP
• Huawei
• Intel
• Lenovo
• LG
• Mi
Hong Kong only
• Microsoft
• Midea
Singapore only
• Miyako
Indonesia only
• Panasonic
• Philips
• Polyton
Indonesia only
Samsung
• Sharp
• Siemens
• Sony
• Toshiba
• Videocon
India only
• Xiaomi
• None of these
NOTE: Intel asked for current usage only
GWI Core Survey Q4 2019 | Brand 156
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
GWI Core Survey Q4 2019 | Brand 157
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Q4 2019
Additions to the Core Survey
GWI Core Survey Q4 2019 | Q4 2019 Additions to the Core Survey 158
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Q4 2019 Additions to the Core Survey
IPHONE
MODELS*
What iPhone do you have?
• 11
• 11 Pro
• 11 Pro Max
ALCOHOL:
BEER / LAGER**
When did you last drink these
alcohol brands?
• Drunk in Last Month
• Drunk in Last Year
• Have Not Drunk
NOTE: This question is not
asked
in Egypt, Saudi Arabia or UAE.
In all
other markets, it is asked to
those 18+ (or 21+ in the US)
• Sedrin
China only
GWI Core Survey Q4 2019 | Q4 2019 Additions to the Core Survey 159
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Q4 2019
Removals from the Core Survey
GWI Core Survey Q4 2019 | Q4 2019 Removals from the Core Survey 160
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
Q4 2019 Removals from the Core Survey
AIRLINES:
AWARENESS**
AIRLINES:
ENGAGEMENT**
AIRLINES:
ADVOCACY**
Which of these airlines have you
heard of?
Have you flown with any of these
airlines?
Which of these brands would you
advocate to others (e.g. write /
post positive reviews about,
recommend to family / friends)?
• Thomas Cook Airlines
Denmark, Italy, Portugal and UK only
GWI Core Survey Q4 2019 | Q4 2019 Removals from the Core Survey 161
Questions marked with * are seen by all respondents, including those who answer the shorter version of the Core survey via mobile.
Questions marked with ** appear in the Brand and Media modules of the Core survey, and are asked to a representative sub-set of the sample
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