Griffin Independent provides independent artists and producers with substantial artistic and production
support from Griffin including: expertise in production, direction, dramaturgy, publicity, sponsorship and
marketing.
In 2014 Griffin will provide the following:
Publicity services, including development of a publicity plan, composition and distribution of media
releases, interview pitches and scheduling, and management of opening night invitations.
In order to build up audience awareness for the brand of Griffin Independent there is a consistency to the
design of all Griffin marketing collateral. Independent companies will provide the main marketing image
in consultation with Griffin to ensure it is compatible with the design work. Griffin will then provide the
following:
Design, print and distribution of the season brochure.
Promotion of the Griffin Independent season - including direct mail to Griffin’s database, a dedicated
page on the Griffin website, inclusion in our e-newsletter, Facebook and Twitter, and through sale of
season subscription packages as an add-on to Griffin Main Season subscriptions.
Extended marketing advice and support for the promotion of individual productions, including
management of reciprocal deals, special ticket offers and free website/print listings, and assistance
with the development and implementation of a marketing plan.
Design, print and distribution of production postcards (8000 printed, 5000 distributed - producers to
provide image).
Design and print of light box poster for on-street display (producers to provide image).
A 105-seat historic theatre with access to lighting, sound and rigging.
Technical support for bump in/bump out (casual crew for up to 16 hours).
Access to Griffin’s lighting, sound and staging equipment.
Front-of-house and bar service.
Online and telephone booking service.
Rent-free use of the SBW Stables Theatre for fundraising and promotional activities during the
season.
Rent-free use of office space in the Griffin office (subject to availability) for auditions and readings.
Budgeting guidance, producing advice and production management support.
Griffin heavily subsidises Griffin Independent. In return for the support outlined above, Griffin receives
30% of the Net Box Office (or a minimum of $5000 based on a 4-week season, no GST applies). Net box
office is the total box office income less ticketing and credit card charges.
What independent companies should bring to the party:
The production – fully rehearsed and with all set, costumes and production elements provided.
The cast, creative and production team (including a stage manager to operate the show each night).
Promotional materials and activities over and above the marketing activities undertaken by Griffin
(e.g. a trailer, digital marketing, press advertising, theatre listings).
Production sponsorship (if applicable).
Group Personal Injury insurance .