FINAL YEAR MODULE INFORMATION
FOR DOUBLE-DEGREE STUDENTS
2024-25
1
Table of Contents
BACHELOR OF COMMERCE (GLOBAL EXPERIENCE) .............................................................................. 2
Overview for Double Degree students on final year streams ........................................................ 2
STREAMS (FINAL YEAR) .......................................................................................................................... 3
Accounting and Performance Measurement (25 ECTS)  ............................................................... 3
Business Law (25 ECTS)  .................................................................................................................. 3
Digital Business & Analytics (25 ECTS) .......................................................................................... 3
Economics & Public Policy (25 ECTS) ............................................................................................. 4
Enterprise (25 ECTS)  ...................................................................................................................... 5
Finance (25 ECTS)  ........................................................................................................................... 5
Human Resource Management (25 ECTS)  .................................................................................... 5
International Business (25 ECTS)  .................................................................................................. 6
Management (25 ECTS)  ................................................................................................................. 6
Marketing Management (25 ECTS)  ............................................................................................... 6
ELECTIVES AVAILABLE IN SEMESTER I  .................................................................................................... 7
ELECTIVES AVAILABLE IN SEMESTER 2  ................................................................................................... 8
MODULE DESCRIPTORS: .......................................................................................................................... 8
Obligatory Modules ........................................................................................................................ 8
Accounting and Performance Measurement Stream ................................................................... 9
Business Law Stream .................................................................................................................... 10
Digital Business & Analytics Stream  ........................................................................................... 12
Economics & Public Policy Stream .............................................................................................. 13
Enterprise Stream ......................................................................................................................... 16
Finance Stream ............................................................................................................................. 17
Human Resource Management Stream ...................................................................................... 18
International Business Stream ..................................................................................................... 19
Management Stream ................................................................................................................... 21
Marketing Management Stream ................................................................................................. 22
2
BACHELOR OF COMMERCE (GLOBAL EXPERIENCE)
Overview for Double Degree students on nal year streams
Students must pass modules to a total of 60 ECTS credits 
The 60 ECTS credits must be derived in the following way: 
20 ECTS obligatory for all students: 
Code
Module
ECTS
EC423
Ireland in the Global Economy 
5 
MG3120
Ethical, Responsible and Sustainable
Business 
5 
MG3119
Strategy 
5 
MG3109
Innovaon: Creavity & Enterprise 
5 
Students must select one of the streams listed below and pass modules to a total of 25 ECTS in that
stream: 
Accounng & Performance Measurement
Business Law
Digital Business & Analycs
Economics & Public Policy 
Enterprise 
Finance 
Human Resource Management
Internaonal Business
Management
Markeng Management
Make up the remaining 15 ECTS from the list of elecve modules. 
3
STREAMS (FINAL YEAR) 
Accounng and Performance Measurement (25 ECTS) 
The following are the obligatory modules for the stream:
Code Module ECTS Semester Prerequisites
AY308 Taxation I 5 Semester I
AY321   Management Accounting II 5 Semester I         Mgmt. Acc. I  
AY322                 Management Accounting III 5 Semester II        Mgmt. Acc. II  
AY325                Int Financial Reporting II 5 Semester I Intermediate
Accounting Course
AY326                 Int Financial Reporting III 5 Semester II        Int.Fin.Rep.II 
Additional Accounting modules (which are optional within the stream):  
AY314 Business Finance II 5 Semester II Introductory Course
in Financial Management
AY319 Taxation II 5 Semester II Taxation I
Business Law (25 ECTS) 
Students can elect modules from the list for the stream:
Code     Module         
LW427 European Union Law
ECTS
5
Semester
Semester I
Prerequisites
Bus. Law I & Bus. Law II
LW428 European Union Law II
5
Semester II
European Union Law I
LW229 Company Law I
5
Semester I
     Bus. Law I & Bus. Law II 
LW231 Company Law II
5
Semester II
Company Law I
LW3159 Lawyering, Technology,
and Innovation
5
Semester II
     Bus. Law I & Bus. Law II 
LW423 Advanced Business Law
5
Semester 1
Bus. Law I & Bus. Law II
LW356 Industrial & Intellectual Property Law
5
Semester 1
Bus. Law I & Bus. Law II
LW383 Information Technology Law
5
Semester 1
Bus. Law I & Bus. Law II
LW333 Comparative Competition Law
5
Semester 1
Bus. Law I & Bus. Law II
LW374 Banking Law
5
Semester II
Bus. Law I & Bus. Law II
LW364 International Trade Law
5
Semester II
Bus. Law I & Bus. Law II
All of these options may not be available each year
Digital Business & Analycs (25 ECTS)
The following are the obligatory modules for the stream:
Code        Module
      ECTS           Semester
Prerequisites
MS218     Database Technologies 
     5 
Semester I
Any foundation course on
Information Systems
MS414     Business Intelligence and
Analytics
     5 
Semester I
Any foundaon course on
Informaon Systems
MS222     Decision Modelling and
Analytics
      5 
Semester II
4
MS4101   Implementing Digital
Innovation
     5 
     Semester II 
MS319     Enterprise Systems 
     5 
     Semester II 
Any foundaon course on
Informaon Systems
Additional Digital Business and Analytics module (which is optional within the stream):
MS325 Contemporary Project Management       5                Semester I
Economics & Public Policy (25 ECTS) 
The following are the obligatory modules for the stream:
Code
  Module
ECTS
Semester
Prerequisites
EC3101
Microeconomics and Public
Policy
5
Semester I
Intermediate Microeconomics
& Intermediate
Macroeconomics
EC3102
Macroeconomics and Public
Policy
5
Semester
II
Principles of Economics
Additional Economics modules in the stream may be taken from the following list of options on
offer:
Code
Module
       ECTS
  Semester
Prerequisites
EC3105
Econometrics
5
Semester I
One Semester of
Statistics
EC345
Health Economics
5
Semester I
Principles of Economics
& Intermediate
Microeconomics
EC369
Money and Banking
5
Semester I
Principles of Economics
& Intermediate
Macroeconomics
EC388
Environmental and Natural Resource
Economics
5
Semester I
Principles of Economics
EC3100
Economics and Philosophy
5
Semester
II
Principles of Economics
EC3104
Agricultural and Food Economics
5
Semester
II
EC357
Development Economics
5
Semester
II
EC362
Economics of Financial Markets
5
Semester
II
Principles of Economics
EC386
Public Economics
5
Semester
II
Principles of Economics
EC429
Marine Economics
5
Semester
II
Prerequisites: Students wishing to pursue postgraduate studies in Economics are advised to take
EC3105 Econometrics.
All of these options may not be available each year.
5
Enterprise (25 ECTS) 
The following are the obligatory modules for the stream:
Code
Module
ECTS
Semester
Prerequisites
MG3113
Megatrends
5
Semester I
MG3111
Entrepreneurial Finance
5
Semester I  
Business Finance 1
MG3114
Founder Selling
5
Semester II
MG3125
Entrepreneurial Leadership &
Management: From Startups to
Scaleups
5
Semester II
MS222
Decision Modelling and
Analytics
5
Semester II
Finance (25 ECTS) 
The following are the obligatory modules for the stream:
Code 
Module
  ECTS
 Semester
       Prerequisites
EC369
   Money and Banking 
  5
 Semester I 
Principles of Economics &
Intermediate
Macroeconomics
AY308
Taxation I
    5 
    Semester I 
MG3111
Entrepreneurial Finance
    5 
Semester I
Business Finance 1
AY314
Business Finance II
  5
Semester II
Business Finance I
EC362
Economics of Financial
Markets
 5
Semester II
Principles of Economics
Additional Finance modules (which are optional within the stream):
AY319
Taxation II
  5
Semester II
Taxation I
LW374
Banking Law
  5
Semester II
Bus. Law I & Bus.Law II
Human Resource Management (25 ECTS) 
The following are the obligatory modules for the stream:
Code Module
ECTS
Semester
MG3124 Human Resource Management- Global
Practice
5
Semester I
MG326 Employee Relations: Rights & Obligations
5
Semester II
MG3123 Critical Human Resource Management
5
Semester I
MG3122 Future of Work
5
Semester II
MS222 Decision Modelling and Analytics
5
Semester II
Additional Human Resource Management module (which is optional within the stream):
Code
Title
ECTS
Semester
MG323
International Business
5
Semester II
6
Internaonal Business (25 ECTS) 
The following are the obligatory modules for the stream:
Code
Module
ECTS
Semester
Prerequisites
MS414
Business Intelligence and
Analytics
5
Semester I
Any foundaon course
on Informaon Systems
MG323
International Business
5
Semester II
MK303
Global Markeng
5
Semester II
MG3124
Human Resource
Management: Global Practice
5
Semester I
EC357
Development Economics
5
Semester II
Management (25 ECTS) 
The following are the obligatory modules for the stream:
Code
  Module
                 ECTS
Semester
MG3124
Human Resource Management: Global
Practice
5
Semester I
MG3126
Supply Chain Management
5
Semester I
MS222
Decision Modelling and Analytics
5
Semester II
MG3125
Entrepreneurial Leadership &
Management: From Startups to Scaleups
5
Semester II
MG323
International Business
5
Semester II
Markeng Management (25 ECTS) 
The following are the obligatory modules for the stream:
Code           Module                                              ECTS 
Semester
Prerequisites
MK3101 Cases in Marketing Strategy
5
 Semester I 
Foundaon course in
Markeng
MK3104 Marketing Research
5
 Semester I 
Foundaon course in
Markeng
MK3105 Marketing Analytics
5
Semester II
Foundaon course in
Markeng
MK3103 Digital Marketing Planning
5
Semester II
MK303     Global Marketing 
5
Semester II
Additional Marketing modules (which are optional within the stream):
Code           Title                                                        ECTS
MK3107 Customer Experience Design
 5
Semester I
MK314   Media & Marketing Communications
5
Semester I
MK341       Brand Management                                       
5
Semester I
7
ELECTIVES AVAILABLE IN SEMESTER I 
Code
Module
ECTS
Prerequisites
AY325
Int. Fin. Reporting II
5
Intermediate
Accounting Course
AY321
 Management Accounting II 
5
Mgmt. Acc. I
EC3101
Microeconomics and Public Policy
5
Intermediate
Microeconomics &
Intermediate
Macroeconomics
EC3105
Econometrics
5
One Semester of
Stascs
EC369
Money and Banking
5
Principles of Economics
& Intermediate
Macroeconomics
EC345
Health Economics
5
Principles of Economics
& Intermediate
Microeconomics
EC388
Environmental and Natural Resource
Economics
5
Principles of Economics
MS414
Business Intelligence and Analytics
5
Any foundaon course
on Informaon Systems
MG3123
Critical Human Resource Management
5
MG3124
Human Resource Management Global
Practice
5
MK3107
Consumer Experience Design
5
MK314
Media & Marketing Communications
5
LW229
Company Law I
5
LW333
Comparative Competition Law
5
Bus. Law I & Bus. Law
II
LW356
Industrial & Intellectual Property Law
5
Bus. Law I & Bus. Law
II
LW3159
Lawyering, Technology, and Innovation
5
Bus. Law I & Bus. Law
II
LW383
Information Technology Law
5
Bus. Law I & Bus. Law
II
LW423
Advanced Business Law
5
Bus. Law I & Bus. Law
II
LW427
European Union Law I
5
CI300
Doing Business in China Lang. & Culture I
5
ME353
Quality Systems
5
MG3111
Entrepreneurial Finance
5
Business Finance 1
MG3113
Megatrends
5
ST311
Applied Statistics 1
5
ST2120 or ST2217  
8
ELECTIVES AVAILABLE IN SEMESTER 2 
Code
Module
ECTS
Prerequisites
AY314
Business Finance II
5
Bus. Finance I
AY322
Management Accounting III
5
Management Accounting
II
AY326
International Fin. Reporting III   
5
Int. Fin. Rep. II
EC3102
Macroeconomics and Public Policy
5
Principles of Economics
EC357
Development Economics
5
EC362
Economics of Financial Markets
5
 Principles of Economics
EC386
Public Economics
5
 Principles of Economics
EC3100
Economics and Philosophy
5
 Principles of Economics
EC3104
Agricultural and Food Economics
5
EC429
Marine Economics                                   
5
EC3106
Behavioral Economics                            
5
MS4101
Implementing Digital Innovation
5
MG3122
Future of Work
5
MG323
International Business
5
MK303
Global Marketing
5
MK341
Brand Management
5
LW428
European Union Law II
5
European Union Law I
LW231
Company Law II
5
Company Law I
LW364
International Trade Law
5
Bus. Law I & Bus. Law II
MG3117
Intercultural Encounters
5
MG3125
Entrepreneurial Leadership & Management:
From Startups to Scaleups   
5
MG3114
Founder Selling   
5
CI301
Doing Business in China Lang. & Culture II
5
Lang. & Cult. I
ST312
Applied Statistics 2
5
ST2120 or ST2217
MODULE DESCRIPTORS:
Obligatory Modules
EC423 Ireland in the Global Economy 
Irish Economy. This part of the course explores the following topics: Overview of the Irish economy;
Ireland's economic “catch-up” during the 1990s; Economic developments and policy during the “Celtic
Tiger”; Ireland's economic crisis; Fiscal policy in Ireland and Budget 2015; Recovery and prospects for
the Irish economy. Global Economy. This part of the course explores the following topics: Introduction:
Understanding the global economy; The Eurozone crisis; the US subprime crisis; experience of other
countries including the UK and Iceland; the policy response to the crisis; selected topics in the global
economy.
MG3120 Ethical, Responsible and Sustainable Business
This module introduces students to the various principles of ethics, governance and corporate
responsibility in the contemporary business environment. It is designed to inform and engage students
in key ethical issues relating to management and organizations, including social, environmental and
sustainability concerns. The module incorporates academic, professional and industry input.
9
MG3119 Strategy
The primary objectives of this course are as follows: · To provide rigorous exposure to the concepts,
theories and techniques on which strategic management in the business sector is based · To explore
the application of strategic management concepts, theories and techniques in a wide range of
business settings · To examine the design, implementation and maintenance of strategic planning
systems and strategic thinking.
MG3109  Innovation: Creativity & Enterprise 
This course has an underlying theme of innovative practice and is designed to educate students to
recognise and develop opportunities for innovation in response to organisational changes. Delivered
using a blended learning approach the course combines large-class lectures, small group workshops
and a group project. The course will highlight current thinking and practice with respect to innovation,
creativity and enterprise.
Accounng and Performance Measurement Stream
The following are the obligatory modules for the stream:
Code Module    ECTS Semester Prerequisites
AY308 Taxation I 5 Semester I
The objecve of this course is to introduce students to taxaon, provide an insight and appreciaon of
the impact of taxaon on society, individuals and businesses and to provide students with the
necessary knowledge and understanding to calculate the taxable income of individuals and companies.
The course will provide perspecves from both the un-incorporated (sole trader/ self employed/
employee, etc) and the incorporated (company).
AY321   Management Accounting II 5 Semester I         Mgmt. Acc. I  
The purpose of this module is to build on the foundations of the second year introductory module
AY207 Management Accounting I, so as further extend the student's understanding of the techniques,
concepts, and applications of management accounting, including cost estimation, cost management,
and performance management. The second year module Management Accounting I (AY207), or an
equivalent introductory course in Cost and Management Accounting, is prerequisite for this module
AY321 Management Accounting II
AY322                 Management Accounting III 5 Semester II        Mgmt. Acc. II  
This objective of this course is to provide a detailed understanding of advanced issues and techniques
in costing, management control, and management accounting. In doing this, the course builds on the
foundations of previous courses in Management Accounting which students have taken. Please note
that Management Accounting I (AY207) and Management Accounting II (AY321), or equivalent
modules in another university, are prerequisites for this course.
AY325.                Int Financial Reporting II 5 Semester I
This course introduces students to a range of more complex problems found in accounting practice.
This course must be taken by students pursuing the accounting stream; it is also open to students not
taking the accounting stream. International Financial Reporting I is not a formal prerequisite, however,
the vast majority of those taking this course will have passed it, so students who have not done so
should consult the lecturer. Visiting students should consult the lecturer, as inadequate background
has led to a significant failure rate in previous years.
AY326                 Int. Financial Reporting III 5 Semester II        Int.Fin.Rep.II 
10
The objective of this course is develop students’ conceptual understanding of advanced problems of
financial reporting and their ability to apply complex international financial reporting standards (IFRS)
to practical situations. Students will consolidate their ability to prepare and analyse complex financial
statements.
Additional Accounting modules (which are optional within the stream):  
AY314 Business Finance II 5 Semester II
The objective of this second course in Finance is to build on the foundations of the first course in
extending your knowledge of the theory and practice of Financial Management.
AY319 Taxation II 5 Semester II Taxation I
The objective of this course is to provide further insights and appreciation of the impact of taxation
on business and business decisions and to provide students with the necessary knowledge and
understanding to determine the taxable income of business entities. The course will provide
perspectives from both the un-incorporated (sole trader/ self employed/ partnerships/ employee etc.)
and the incorporated (Company). The course builds on Taxation I.
Business Law Stream
Students can elect modules from the list for the stream:
Code     Module ECTS Semester Prerequisites
LW427 European Union Law I 5 Semester I Bus. Law I & Bus. Law II
The objectives of this module are to provide students with a knowledge of and an appreciation of the
institutional and constitutional foundations of the European Union (EU or Union) legal order, and to
provide students with the tools necessary to recognise and apply EU Law
LW428 European Union Law II 5 Semester II European Union Law I
The objective of this module is to provide students with a clear understanding of the substantive issues
of the law of the internal market of European Union and of European competition law.
LW229 Company Law I 5
Semester I
     Bus. Law I & Bus. Law II 
Today, the vast bulk of the world’s commercial activity is conducted by companies. Indeed, the
development of the modern industrialised state and the growth of international business have been
greatly facilitated by the company legal structure. There is no strict legal definition of the word
‘company’ although it is generally defined as an association of a number of people for some common
object or objects. There are many different purposes for which some people may wish to associate.
Most companies are established in order to engage in industrial or commercial activity and to make a
profit, however some companies are established for non-commercial or non-profit making purposes.
The law facilitates the creation and operation of these types of associations as a matter of public policy
and it provides rules which resolve, and deal as fairly as possible with, the conflicts and disputes which
inevitably arise where persons conduct joint activities, some of which may result in vast profits or
liabilities. The Companies Act 2014 contains the detailed rules relating to the formation and regulation
of the operation of companies and their dissolution. In this module, the company’s place within the
various other forms of business organisation are compared and the history and development of
company law is examined. The concept of the company’s separate legal personality is discussed and
the course then examines a number of aspects of company law which provide the legal framework for
businesses and regulate their legal environment. This forms a foundation for further study of aspects
of the regulation of companies that are covered in Company Law 2
LW231 Company Law II 5
Semester II
Company Law I
11
This module aims to build on the solid foundation provided for in Company Law I. It will endeavour to
ensure a familiarity with and understanding of the law in relation to following areas, namely restriction
and disqualification of directors, fraudulent and reckless trading, company borrowing and the granting
and enforcement of security thereon, methods and practice of enforcement of company law, and the
concepts of examinership, receivership and liquidation and distribution of assets.
LW3159 Lawyering, Technology,
and Innovation 5
Semester II
     Bus. Law I & Bus. Law II
The context and content for the applicaon of the law, and parcularly for legal pracce, are
connually changing. Rapid developments in machine learning and so-called ‘arcial intelligence’ are
signicant elements in this process. The aim of this module is provide students with the ability to
understand the relaonship between law and technology from both a theorecal and praccal
perspecve. It will explore how technology and law are inter-related, with legal automaon
transforming the nature of legal pracce, while law regulates the development of technology. The
module seeks to provide students with ‘hand-on’ experience in developing useful tools for those
working with the law, while also giving a grounding in crical perspecves on law and technology and
enabling them to make informed decisions about when parcular technologies are appropriate.
LW423 Advanced Business Law 5 Semester II Bus. Law I & Bus. Law II
This module builds on the foundational understanding of the law relating to commercial and business
activity gained in Business Law . The course will develop an understanding of company law including:
the legal nature of share capital, shares and shareholders, the financial structure of the company,
company administration, principles of capital maintenance, corporate borrowing, insolvency
principles and the application of relevant legislation. Other topics of importance in a business context
are covered including: banking law, agency, and insurance law
LW356 Industrial & Intellectual Property Law   5 
Semester 1
Bus. Law I & Bus. Law II
The aim of this module is to give students an understanding of intellectual property law in context.
Students will become familiar with both the major pieces of legislation which govern intellectual
property in Ireland today and with relevant case law. This study will also refer to European and
international law and will engage with ethical debates, where appropriate. You will also gain an
appreciation of the historical, theoretical and global setting of intellectual property law. The
intersection between intellectual property and technology (computer and genetic), art and culture is
also dealt with in some depth. We will have some hands on experience with how the law is applied
and will also have a practical student led workshop to apply knowledge gained in class to artworks,
created in class. Whether your goal is to practise law, to lecture, to go on to further study or to advise
on policy issues relating to IP, this course will provide a solid practical and theoretical foundation for
these future activities.
LW383 Information Technology Law 5
Semester 1
Bus. Law I & Bus. Law II
The objective of this course is to examine how computers and information and communications
technology impact on the law and its administration, and how the law itself has developed new rules
to deal with issues raised by these technologies.
LW333 Comparative Competition Law 5
Semester 1
Bus. Law I & Bus. Law II
The objective of this course is to examine competition law and policy in both the EU and the US. It is
designed to provide students with a clear understanding of EU Competition Law and US Antitrust Law.
It entails an examination of the substantive and procedural rules of both jurisdictions. The course also
aims to provide students with the tools necessary to recognise and apply EU competition law and US
antitrust law in situations that they may come across in their future professional capacities
12
LW364 International Trade Law 5
Semester II
Bus. Law I & Bus. Law II
The objecve of this course is to: provide students with an introducon and a clear understanding of
the foundaons of internaonal trade law. It examines the legal structure of global trade relaons
under the auspices of the World Trade Organizaon (WTO) to provide students with the tools
necessary to recognise and apply WTO law. To that end, the module includes: the study of the history
and development of the WTO • the instuonal framework of the WTO • the sources of internaonal
trade law • dispute selement in the WTO • the rules of internaonal trade law, with a focus on GATT
• regional integraon • the relaonship between internaonal trade and the environment.
  
All of these Law options may not be available each year.
Digital Business & Analycs Stream 
The following are the obligatory modules for the stream:
Code        Module
      ECTS                             Semester
MS218 Database Technologies
     5 
Semester I
This course introduces the basic concepts of databases and discusses their praccal applicaons
(Web/mobile/desktop based applicaons) and design issues. Emphasis will be given to database
design and implementaon, with an introducon to related concepts and technologies.
MS414     Business Intelligence and Analytics 
     5 
Semester I
The objective of this course is to examine how different business intelligence and analytical
approaches can improve the performance of organisations, and to analyse the types of business
problems that advanced analytical tools can address.
MS222     Decision Modelling and Analytics 
      5 
Semester II
In today’s complex environment, people across many disciplines need to solve a wide variety of
business problems in auditing, accounting and finance, marketing, operations, engineering, and IS/IT.
This is true of both research and industry. Decision makers are very often faced with an abundance of
unstructured and inherently complex data from a variety of sources. This course will enable students
to become power users of Excel and to build models of unstructured problems so they can make better
decisions and gain insight into the impact various factors have on those decisions. The vehicle used
for developing such models is the familiar spreadsheet. Students will learn the creative process of
constructing spreadsheet models of business problems and decisions. In class and in the assignments
students will apply the skills learned to real problems in their own discipline area e,g, auditing,
accounting and finance, marketing, operations, engineering, and IS/IT.
MS4101   Implementing Digital Innovation
     5 
     Semester II 
The objective of this module is to explore the strategy and implementation of digital innovation in
contemporary business organisations.
MS319     Enterprise Systems 
     5 
     Semester II
The objective of the module is to develop students' understanding of Enterprise Systems. It will look
at Enterprise Systems from different perspectives: why they are used; how they are used; the different
sub-systems (Enterprise Resource Planning, Supply Chain Management, Customer Relationship
Management) contained within the Enterprise Systems. It will also deal with how these systems are
designed, implemented and updated
13
Additional Digital Business and Analytics modules (which are optional within the stream):
MS325 Contemporary Project Management       5                Semester I
MS325 provides a comprehensive introduction to contemporary project management in an
information technology/information systems context but also applicable to other contexts in which
project management principles apply. This module will have contemporary IS project management
and IS development methods such as agile at its heart. It will focus on the complexity inherent in IS
projects and the challenges associated with scaling project management up to large projects and to
the portfolio level in organisations where many projects are carried out simultaneously. MS325 aims
to equip you with both the theory and practical skills necessary for the management and
implementation of projects. these skills are of paramount importance to improve the performance of
your personal projects and later in your professional career where you can expect to be involved in a
variety of projects. The course also aims to further your development as a scholar and future business
professional by developing your ability to apply critical thinking to complex problems. The course will
refine your time management and assist in your research skills. Students are expected engage in
discussions and read the seminal literature in advance and present to the class on it. Case studies will
also be used to supplement learning and when possible, internationally renowned experts will
contribute to the lectures.
Economics & Public Policy Stream 
The following are the obligatory modules for the stream:
Code
  Module
                 ECTS
Semester
EC3101
Microeconomics and Public Policy
5
Semester I
The module provides students with an introduction to topics in advanced microeconomic theory, with
applications to public policy where relevant. Topics covered include game theory, oligopoly, collective
decision making and criteria for social choice, general equilibrium and the welfare theorems,
uncertainty and information, contracting and externalities.
EC3102
Macroeconomics and Public Policy
5
Semester II
Macroeconomics is concerned with the major economic issues such as unemployment, inflation, and
the interrelation between income distribution and economic growth. Several theoretical models have
been developed in the literature to study the fundamental causes of these issues. Many of these
models serve as analytical frameworks in which applied economic policy analysis is conducted.
Examples include the Keynesian structural macroeconometric models in the 1970s and the New
Keynesian DSGE models in the current period. This module considers dominant economic policy
regimes since the post-world war II period and examines the macroeconomic theoretic principles and
the analytical framework that underpins these policy regimes
Additional Economics modules in the stream may be taken from the following list of options on
offer:
Code
Module
      ECTS
  Semester
EC3105
Econometrics
5
Semester I
The aim of this module is to introduce students to the principles of econometric analysis. The module
focuses on different regression models, discusses common problems when estimating such models
and explains how to interpret the estimates from various econometric models. The course has an
14
applied focus and students will get hands-on experience with estimating and interpreting econometric
models based on real data.
EC345
Health Economics
5
Semester I
This course provides an introduction to the methods used by economists to explore issues relating to
health and health care. The course is designed to give students a basic grounding in the theory and
practice of health economics.
EC369
Money and Banking
5
Semester I
This course explores the theoretical and applied foundations of money and banking with a focus on
international issues. The introductory part of the course motivates why the study of money and
banking may be worthwhile, and provides an overview of international financial systems. Next, details
of financial markets are discussed, in particular the behavior of interest rates and their determinants,
as well as the classical theory of rational expectations and the efficient markets hypothesis as they
pertain to stock markets. The third section of the course focuses on aspects of financial crises, financial
institutions, and the theory and practice of central banking. This includes the study of the stages of
financial crises, alternative international central banking systems, as well as the strategy and conduct
of central bank intervention. The final fourth part of the course discusses international finance and
monetary policy theory including the foreign exchange market, aggregate demand and supply
analysis, the theory of monetary policy, and the role of expectations and credibility with respect to
central banks.
EC388
Environmental and Natural Resource
Economics
5
Semester I
This course introduces students to the use of economic tools in analysing natural resource issues. The
course discusses issues surrounding environmental sustainability in the context of economic growth.
The theory of externalities and public goods are discussed and this addresses environmental external
effects with respect to depletion and pollution. Causes of environmental externalities are also
included in the context of missing markets and property rights. The components of value which, make
up total economic value of environmental goods is considered. These include direct, indirect, option
value and existence value. Willingness to pay and willingness to accept approaches are discussed.
Revealed and stated preferences valuation techniques are included. Consideration is also given to the
analysis of environmental policy instruments, with an emphasis on pollution control. Issues
surrounding international environmental problems including climate change are also discussed.
EC3100
Economics and Philosophy
5
Semester II
This module will explore the interface between economic analysis and moral philosophy. It will show
how insights and analytical tools from economics can contribute to ethics, and demonstrate how an
understanding of moral philosophy can improve economic analysis. Topics covered include: rationality
and the preference axioms, welfare, efficiency and consequentialism, rights, theories of distributive
justice, social choice theory, game theory and decision theory.
EC3104
Agricultural and Food Economics
5
Semester II
This course uses economic theory to analyse contemporary issues in the agricultural and food sector.
It includes all parts of the agri-food industry from input supply, farm businesses,
processing/manufacturing to retail and the consumer. Topics, such as agricultural markets and market
15
failures, consumer behaviour, agricultural policy and international trade, technology adoption,
sustainability and externalities of the agricultural sector are discussed.
EC362
Economics of Financial Markets
5
Semester II
A large emphasis is put on making this module quite practical. Alot of what is covered will depend on
what is topical in 2016/7. Therefore, we are likely to address such current issues as: - Will 2017 see
the top of the current bull run in stock markets? - Which psychological insights are most applicable to
investment analysis? - How will central banks (ECB, US Fed) affect global financial markets? - What will
the dominant investment strategies of 2017 likely be? - Can you use technology or social media (e.g.
Twitter) to analyse equities and financial news? - Can investors use financial derivatives to make profit
in volatile markets?
EC386
Public Economics
5
Semester II
This is a final year undergraduate course in public economics. The course examines the role of
government in the economy using economic analysis. It covers the topics of efficiency and equity,
market failure, cost benefit analysis and public choice. By the end of this course you should have a
solid understanding of some of the most important concepts and theories in public economics.
EC357 Development Economics 5 Semester II
This module is organized around the transformave queson “Why are some countries rich and others
poor?” This is one of the oldest and most important quesons in Economics - Adam Smith’s The
Inquiry into the Nature and Causes of the Wealth of Naons”, was published in 1776. This course
introduces students to the eld of Development Economics. The objecve of the course is to equip
students with a greater understanding of the process of economic development and the challenges
faced by naons and individuals in the developing world. The course covers a range of topics in
development economics from a theorecal and an empirical perspecve. The course begins with
reviewing the theories of economic growth and the development process. It focuses on the role of
physical, human and social capital, technology and populaon growth in economic development.
Specic aenon is paid to the relaonships between inequality, poverty and economic growth.
Thereaer, the course covers a set of topics of relevance to developing economies, such as health,
educaon, gender, culture and climate.
EC429
Marine Economics
5
Semester II
This module will use economic analysis to evaluate specific marine policies in the areas of marine
tourism and recreation, shipping, offshore energy production, acquaculture, fishing, coastal
development, and the protection of marine habitats and biodiversity. The valuation of marine
ecosystem services and the bio-economic modelling of the lifecycle of marine species will also be a
focus of this module.
Prerequisites: Students wishing to pursue postgraduate studies in Economics are advised to take
EC3105 Econometrics.
All of the above options may not be available each year.
16
Enterprise Stream
The following are the obligatory modules for the stream:
MG3113
Megatrends
5
Semester I
The aim of this class is to enable students to become proficient in environmental scanning, by
researching the world’s most significant long term trends in technology, climate or demography that
could open up new opportunities for business, such as the Internet of Things, artificial intelligence,
autonomous vehicles, personalised medicine, wearables, climate change, international demographic
and migration patterns, megacities, veganism, income inequality, fintech, and cybersecurity. In the
first seven weeks, diverse student teams will research one Megatrend. During this process, students
will learn to distinguish research-based evidence from hype, gauge the limits of prediction in long term
trends, and assess implications for an organization of their choice. In weeks 8 and 9, teams will present
audiovisual presentations on their research in conference format and be peer assessed. In weeks 10
to 12, students will develop personal reflections on how each Megatrend might affect their chosen
organization and their career.
MG3111
Entrepreneurial Finance
5
Semester I  
The aim of this class is to enable students to experience an entrepreneurial perspective on financing
of new and growing ventures. In addition to the distinct intellectual approach, rooted in real options
theory, the class aims to transmit an understanding of cash flow management in young ventures,
viable financial structures for young ventures, sources of finance for young ventures and how to access
these, and exit/harvest strategies. This class is fundamentally complementary in approach to other
finance classes, as 1) it is only concerned with financial management of new and young ventures and
2) it takes a distinct ‘entrepreneurial’ approach to financing. It would appeal to those who wish to
start their own businesses or who are interested in the specialist financing of young ventures,
including venture capital.
MG3114
Founder Selling
5
Semester II
The aim of this class is to enable students to become proficient in founder selling: communicating
their vision for the new business and understanding how stakeholders (not just customers) value their
new offering. Founder selling is what do you do when you need to sell and you have no brand, no
marketing backup, no track record, no reference customers and you don’t even have a product or
service that works yet. Founder selling is different from professional sales and sales management, and
research shows that founder selling is critical to new venture development. Yet, entrepreneurs are
often unprepared for this challenge. This module was informed by similar modules in US business
schools, six one on one interviews with founders and two focus groups with 25 founders and was co-
developed with a sales professional.
MG3125
Entrepreneurial Leadership &
Management: From Startups to Scaleups
5
Semester II
Addressing grand challenges in society requires entrepreneurial individuals who can identify
opportunities, articulate a vision of a better future that others can commit to, access human,
technological and financial resources, take decisive action under high risk and uncertainty, and
effectively lead venture teams through startup to scaleup. Entrepreneurs must attract and manage
people in stressful, changing circumstances, all with the aim of generating significant new
value. Entrepreneurial leaders and managers can be found in all sectors, and this module is suitable
for participants interested in becoming entrepreneurs in any field, whether it be for profit, social or
public sectors, or managers in young, rapidly growing ventures.
MS222
Decision Modelling and Analytics
5
Semester II
17
In today’s complex environment, people across many disciplines need to solve a wide variety of
business problems in auditing, accounting and finance, marketing, operations, engineering, and IS/IT.
This is true of both research and industry. Decision makers are very often faced with an abundance of
unstructured and inherently complex data from a variety of sources. This course will enable students
to become power users of Excel and to build models of unstructured problems so they can make better
decisions and gain insight into the impact various factors have on those decisions. The vehicle used
for developing such models is the familiar spreadsheet. Students will learn the creative process of
constructing spreadsheet models of business problems and decisions. In class and in the assignments
students will apply the skills learned to real problems in their own discipline area e,g, auditing,
accounting and finance, marketing, operations, engineering, and IS/IT.
Finance Stream
The following are the obligatory modules for the stream:
Code 
Module
ECTS
 Semester
       Prerequisites
EC369
   Money and Banking 
  5
 Semester I 
This course explores the theoretical and applied foundations of money and banking with a focus on
international issues. The introductory part of the course motivates why the study of money and
banking may be worthwhile, and provides an overview of international financial systems. Next, details
of financial markets are discussed, in particular the behavior of interest rates and their determinants,
as well as the classical theory of rational expectations and the efficient markets hypothesis as they
pertain to stock markets. The third section of the course focuses on aspects of financial crises, financial
institutions, and the theory and practice of central banking. This includes the study of the stages of
financial crises, alternative international central banking systems, as well as the strategy and conduct
of central bank intervention. The final fourth part of the course discusses international finance and
monetary policy theory including the foreign exchange market, aggregate demand and supply
analysis, the theory of monetary policy, and the role of expectations and credibility with respect to
central banks.
AY308
Taxation I
    5 
    Semester I 
The objecve of this course is to introduce students to taxaon, provide an insight and appreciaon of
the impact of taxaon on society, individuals and businesses and to provide students with the
necessary knowledge and understanding to calculate the taxable income of individuals and companies.
The course will provide perspecves from both the un-incorporated (sole trader/ self employed/
employee, etc) and the incorporated (company).
MG3111
Entrepreneurial Finance
    5 
Semester I
      Business Finance 1 
The aim of this class is to enable students to experience an entrepreneurial perspective on financing
of new and growing ventures. In addition to the distinct intellectual approach, rooted in real options
theory, the class aims to transmit an understanding of cash flow management in young ventures,
viable financial structures for young ventures, sources of finance for young ventures and how to access
these, and exit/harvest strategies. This class is fundamentally complementary in approach to other
finance classes, as 1) it is only concerned with financial management of new and young ventures and
2) it takes a distinct ‘entrepreneurial’ approach to financing. It would appeal to those who wish to
start their own businesses or who are interested in the specialist financing of young ventures,
including venture capital.
AY314
Business Finance II
  5
Semester II
      Business Finance I 
18
The objective of this second course in Finance is to build on the foundations of the first course in
extending your knowledge of the theory and practice of Financial Management.
EC362
Economics of Financial Markets
5
Semester II
A large emphasis is put on making this module quite practical. Alot of what is covered will depend on
what is topical in 2016/7. Therefore, we are likely to address such current issues as: - Will 2017 see
the top of the current bull run in stock markets? - Which psychological insights are most applicable to
investment analysis? - How will central banks (ECB, US Fed) affect global financial markets? - What will
the dominant investment strategies of 2017 likely be? - Can you use technology or social media (e.g.
Twitter) to analyse equities and financial news? - Can investors use financial derivatives to make profit
in volatile markets?
Additional Finance modules (which are optional within the stream):
AY319
Taxation II
    5 
Semester II
Taxation I
The objective of this course is to provide further insights and appreciation of the impact of taxation
on business and business decisions and to provide students with the necessary knowledge and
understanding to determine the taxable income of business entities. The course will provide
perspectives from both the un-incorporated (sole trader/ self employed/ partnerships/ employee etc.)
and the incorporated (Company). The course builds on Taxation I.
LW374
Banking Law
  5
Semester II
Bus. Law I & Bus.Law II
This module provides students with a detailed understanding of the role of money and banking in the
modern economy, with a sound footing in the legal regulation of the money and banking system, and
an ability to critically engage with arguments surrounding the operation and reform of that system of
legal regulation.
Human Resource Management Stream
The following are the obligatory modules for the stream:
MG326 Employee Relations: Rights & Obligations
5
Semester II
This is a module about employment law. It details the legal rights available to employees in the
workplace and the corresponding legal obligations on employers. The objective of this course is to
familiarise students with the range of legal instruments available in Ireland, covering both collective
and individual aspects of employment. The course also explores the influences of external factors such
as the European Union, as well as how legislation affects the practice and process of human resource
management. Legal instruments are very technical by nature but it is our aim to focus very much on
how the law impacts the working lives of people. This is a 5 ECTS module; it is obligatory for students
taking the HR stream.
MG3124
Human Resource Management: Global
Practice
5
Semester I
This module aims to enhance student knowledge of the principal HRM approaches and practices to
managing employees to positively contribute to the organisation’s strategic objectives. Furthermore,
this module seeks to develop practical skills and capabilities essential for HR practitioners in a global
context such as managing processes for selection, performance management, discipline, grievance
and employment regulation.
MG3123 Critical Human Resource Management
5
Semester I
This module will provide students with a strong theoretical foundation for their HRM studies. Several
theories from HRM and sociology literature will be introduced to encourage students to interrogate
all practices and policies from a critical perspective. On completion of this module students will be
19
capable of understanding links between the workplace and society. Students will comprehend the
larger impact of decisions made at an organisational level and the underlying reasons for these
decisions.
MG3122 Future of Work
5
Semester II
21st Century Human Resource Management is being shaped by external environmental factors and is
characterised by complexity in the workplace and greater uncertainty against a backdrop of
technological advancements. These advancements are leading to a more digitalised workplace that
demands a different way of thinking and acting when considering the human aspect of business. This
module will critically examine aspects of the future world of work from a human resource perspective,
across a variety of different organisational contexts with a specific focus on how HR professionals are
responding to future of work opportunities and challenges.
MS222
Decision Modelling and Analytics
5
Semester II
In today’s complex environment, people across many disciplines need to solve a wide variety of
business problems in auditing, accounting and finance, marketing, operations, engineering, and IS/IT.
This is true of both research and industry. Decision makers are very often faced with an abundance of
unstructured and inherently complex data from a variety of sources. This course will enable students
to become power users of Excel and to build models of unstructured problems so they can make better
decisions and gain insight into the impact various factors have on those decisions. The vehicle used
for developing such models is the familiar spreadsheet. Students will learn the creative process of
constructing spreadsheet models of business problems and decisions. In class and in the assignments
students will apply the skills learned to real problems in their own discipline area e.g. auditing,
accounting and finance, marketing, operations, engineering, and IS/IT.
Additional Human Resource Management modules (which are optional within the stream):
Code
Title
ECTS
Semester
MG323
International Business
5
Semester II
This course focuses on the nature of contemporary international business. International Business
combines the science and art of business management with many other disciplines such as economics,
socio-cultural anthropology, and political science. The evolution of international business as an
identifiable academic discipline is as a direct consequence of the growth of multinational business and
the emergence of what is widely termed the global economy. Knowledge in this global economy is
rapidly transferred given technological developments in communications. The emergence of new
economies particularly in Asia has transformed the centre of gravity of the global economy.
International managers operate in this dynamic global environment whether in large multinational
firms or SMEs/Born Globals with an international orientation. This course aims to guide the student in
understanding the arena in which international business is conducted. It ranges from micro issues of
staffing and strategic management to macro issues of globalisation, political, economic, and socio-
cultural analysis. It further attempts to build on the knowledge gained in previous or complementary
courses by extending the consideration of subject matter to embrace the considerations present in an
international environment. By the end of the course, students should be able to identify, analyse, and
understand the organisational impact of a wide variety of global management issues. In addition,
students should be able to develop broad, strategic solutions and/or plans of action in response to
any combination of market, political, socio-cultural, and /or competitive global force.
Internaonal Business Stream
The following are the obligatory modules for the stream:
Code
Module
ECTS
Semester
20
MS414
Business Intelligence and
Analytics
5
Semester I
The objective of this course is to examine how different business intelligence and analytical
approaches can improve the performance of organisations, and to analyse the types of business
problems that advanced analytical tools can address.
MG323
International Business
5
Semester II
This course focuses on the nature of contemporary international business. International Business
combines the science and art of business management with many other disciplines such as economics,
socio-cultural anthropology and political science. The evolution of international business as an
identifiable academic discipline is as a direct consequence of the growth of multinational business and
the emergence of what is widely termed the global economy. Knowledge in this global economy is
rapidly transferred given technological developments in communications. The emergence of new
economies particularly in Asia has transformed the centre of gravity of the global economy.
International managers operate in this dynamic global environment whether in large multinational
firms or SMEs/Born Globals with an international orientation. This course aims to guide the student in
understanding the arena in which international business is conducted. It ranges from micro issues of
staffing and strategic management to macro issues of globalisation, political, economic and socio-
cultural analysis. It further attempts to build on the knowledge gained in previous or complementary
courses by extending the consideration of subject matter to embrace the considerations present in an
international environment. By the end of the course, students should be able to identify, analyse, and
understand the organisational impact of a wide variety of global management issues. In addition,
students should be able to develop broad, strategic solutions and/or plans of action in response to
any combination of market, political, socio-cultural, and /or competitive global force.
MK303
Global Marketing
5
Semester II
In an increasingly global environment this module seeks to develop students' understanding of the
political, economic, legal, and socio-cultural variables which will impact on international marketing.
The module aims to enable students to gain an appreciation of pertinent issues that affect marketing
decisions and strategies of organisations in an international context.
MG3124
Human Resource Management: Global
Practice
5
Semester I
This module aims to enhance student knowledge of the principal HRM approaches and practices to
managing employees to positively contribute to the organisation’s strategic objectives. Furthermore,
this module seeks to develop practical skills and capabilities essential for HR practitioners in a global
context such as managing processes for selection, performance management, discipline, grievance
and employment regulation.
EC357
Development Economics
5
Semester II
This module is organized around the transformative question Why are some countries rich and others
poor?” This is one of the oldest and most important questions in Economics - Adam Smith’s “The
Inquiry into the Nature and Causes of the Wealth of Nations”, was published in 1776. This course
introduces students to the field of Development Economics. The objective of the course is to equip
students with a greater understanding of the process of economic development and the challenges
faced by nations and individuals in the developing world. The course covers a range of topics in
development economics from a theoretical and an empirical perspective. The course begins with
reviewing the theories of economic growth and the development process. It focuses on the role of
physical, human and social capital, technology and population growth in economic development.
Specific attention is paid to the relationships between inequality, poverty and economic growth.
21
Thereafter, the course covers a set of topics of relevance to developing economies, such as health,
education, gender, culture and climate.
Management Stream
The following are the obligatory modules for the stream:
MG3124
Human Resource Management: Global
Practice
5
Semester I
This module aims to enhance student knowledge of the principal HRM approaches and practices to
managing employees to positively contribute to the organisation’s strategic objectives. Furthermore,
this module seeks to develop practical skills and capabilities essential for HR practitioners in a global
context such as managing processes for selection, performance management, discipline, grievance
and employment regulation.
MG3126
Supply Chain Management
5
Semester I
This module equips students with the foundational knowledge required to start managing supply
chains in contemporary organisations. Following an introduction to supply chain management and its
link to organisational success, students explore key aspects of managing supply chains, such as
facilities, inventory, transportation, information, sourcing and pricing. This includes considering how
organisations can foster more sustainable supply chains by understanding their impact on economic,
environmental, and social objectives. The module also considers the management of complex supply
chains in an international context.
MS222
Decision Modelling and Analytics
5
Semester II
In today’s complex environment, people across many disciplines need to solve a wide variety of
business problems in auditing, accounting and finance, marketing, operations, engineering, and IS/IT.
This is true of both research and industry. Decision makers are very often faced with an abundance of
unstructured and inherently complex data from a variety of sources. This course will enable students
to become power users of Excel and to build models of unstructured problems so they can make better
decisions and gain insight into the impact various factors have on those decisions. The vehicle used
for developing such models is the familiar spreadsheet. Students will learn the creative process of
constructing spreadsheet models of business problems and decisions. In class and in the assignments
students will apply the skills learned to real problems in their own discipline area e.g. auditing,
accounting and finance, marketing, operations, engineering, and IS/IT.
MG3125
Entrepreneurial Leadership &
Management: From Startups to Scaleups
5
Semester II
Addressing grand challenges in society requires entrepreneurial individuals who can identify
opportunities, articulate a vision of a better future that others can commit to, access human,
technological and financial resources, take decisive action under high risk and uncertainty, and
effectively lead venture teams through startup to scaleup. Entrepreneurs must attract and manage
people in stressful, changing circumstances, all with the aim of generating significant new
value. Entrepreneurial leaders and managers can be found in all sectors, and this module is suitable
for participants interested in becoming entrepreneurs in any field, whether it be for profit, social or
public sectors, or managers in young, rapidly growing ventures.
MG323
International Business
5
Semester II
This course focuses on the nature of contemporary international business. International Business
combines the science and art of business management with many other disciplines such as economics,
socio-cultural anthropology and political science. The evolution of international business as an
identifiable academic discipline is as a direct consequence of the growth of multinational business and
22
the emergence of what is widely termed the global economy. Knowledge in this global economy is
rapidly transferred given technological developments in communications. The emergence of new
economies particularly in Asia has transformed the centre of gravity of the global economy.
International managers operate in this dynamic global environment whether in large multinational
firms or SMEs/Born Globals with an international orientation. This course aims to guide the student in
understanding the arena in which international business is conducted. It ranges from micro issues of
staffing and strategic management to macro issues of globalisation, political, economic and socio-
cultural analysis. It further attempts to build on the knowledge gained in previous or complementary
courses by extending the consideration of subject matter to embrace the considerations present in an
international environment. By the end of the course, students should be able to identify, analyse, and
understand the organisational impact of a wide variety of global management issues. In addition,
students should be able to develop broad, strategic solutions and/or plans of action in response to
any combination of market, political, socio-cultural, and /or competitive global force.
Markeng Management Stream
The following are the obligatory modules for the stream:
MK3101 Cases in Marketing Strategy 5 Semester I
This course focuses on business level marketing strategy. It builds on concepts introduced in previous
marketing courses and focuses on the development and application of value-enhancing strategies
utilised by marketing managers. Students will acquire an understanding of the tools that strategists
use to assess business situations and will have the opportunity to use these tools to diagnose
situations and generate information from which strategies are formulated and marketing plans are
prepared. Much of the course is based on case-based learning situations. This approach helps you to
develop diagnostic, critical and communication skills. The course will cover a variety of strategic
marketing topics such as, the role of marketing in corporate; business strategy, market research and
forecasting, segmentation, targeting & positioning, product planning, pricing, selling,
communication, distribution, services delivery, and e-commerce of an organisation including B2B
issues.
MK3104 Marketing Research 5 Semester I
This module introduces the student to the fundamentals of Marketing Research theory and practice.
The course covers all aspects of qualitative and quantitative marketing research for marketing
decision making in business and organisational settings.
MK3105 Marketing Analytics 5 Semester II
This module provides the students with an introduction to Marketing Analytics. Various tools for
generating marketing insights from empirical data in areas such as segmentation, targeting and
positioning, customer lifetime analysis, customer choice, and product and price decisions will be
studied. This module has a hands-on group component where students apply the tools studied to
actual business and organisational situations.
MK3103 Digital Marketing Planning 5 Semester II
This module builds upon marketing principles and investigate where the internet and other
technologies provide opportunities for applications in marketing and business. The module provides
an overview of the rapidly changing world of business and technology by addressing what is unique
about digital marketing. It explores how these technologies are creating value for customers, as well
as the benefits for companies, their products and brands.
MK303 Global Marketing 5 Semester II
23
In an increasingly global environment this module seeks to develop students' understanding of the
political, economic, legal, and socio-cultural variables which will impact on international marketing.
The module aims to enable students to gain an appreciation of pertinent issues that affect marketing
decisions and strategies of organisations in an international context.
Additional Marketing Modules (which are optional within the stream):
MK3107 Consumer Experience Design 5 Semester I
This course outlines the unique features of services and examines how services marketing differs from
product marketing. Service encounter frameworks are explored, and the elements of the marketing
mix are examined from a services perspective.
MK314 Media & Marketing Communications 5 Semester I
Organisations seek innovative ways of communicating effectively and efficiently with their target
audience or public. Marketing communicators are challenged to use communication methods that
break through the clutter, reach audiences with interesting and persuasive messages, enhance brand
equity, drive sales and achieve strategic objectives. This course provides a contemporary view of the
role and importance of marketing communications by examining the various tools within marketing
communications such as, advertising, public relations, sponsorship, and online media.
MK341 Brand Management 5 Semester II
This course introduces the student to brands by allowing them to stand in the shoes of the Brand
Manager, and to learn the tools for creating powerful brands.