2014-2015
ANNUAL REVIEW
Carrie Underwood. BMI Writer Since 2005.
Our commitment
to songwriters and
composers – from
living legends to
rising stars – endures.
We value you, your
music, your rights.
valuing music since 1939.
TABLE OF CONTENTS
PRESIDENT &
CEO’S REPORT
2
ROSTER &
REPERTOIRE
5
PROTECTING
COPYRIGHT
9
REVENUE
& ROYALTY
DISTRIBUTION
12
TECHNOLOGY
14
2
I
am thrilled to share this report which
provides the details of BMI’s record-
setting performance for the fiscal year
ended June 30, 2015. BMI reported
unprecedented revenues of $1.013 billion,
an increase of $36 million or 3.7% over
the prior year. This represents the highest
revenues in the Company’s history and the
most public performance revenue generated
for songwriters, composers and publishers
by any music rights organization in the world.
These results are even more impressive when
factoring in that the Company had to overcome
a $28 million negative impact to foreign
revenues caused by the strengthening dollar.
BMI distributed and administered a record-
breaking high of $877 million in royalties to
its songwriters, composers and publishers, a
nearly 4.5% increase over last year.
BMI’s continuous drive to diversify revenue
streams led to several new benchmarks this
year. For the first time in the history of a
U.S. performing rights organization, revenue
from digital sources, including Amazon, Hulu,
Netflix, Pandora, Spotify and YouTube, among
others, exceeded $100 million, up 65%
over last year. For the second consecutive
year, cable and satellite-delivered entertainment represented the single
largest source of domestic and international revenue, underscoring the
significance of BMI’s growing audio-visual portfolio. General Licensing
also posted considerable gains, and the steady growth from this revenue
stream remains a key differentiator in BMI’s ongoing success. Due to
economic headwinds overseas, which resulted in a lower foreign exchange
rate, international revenues declined 5% compared to last year, but the
extraordinary strength of the BMI repertoire resulted in a solid showing
of $292 million.
The Company’s exceptionally strong performance is a direct result of the
creativity and global popularity of the songwriters and composers that
BMI represents. BMI luminaries continued to dominate the charts this year,
with Taylor Swift, Avicii, Ed Sheeran (PRS), Luke Bryan, Prince Royce and
Lil Wayne contributing some of the most-performed songs of the year.
Electrifying acts including Maroon 5, Foo Fighters and One Direction
continued to entertain audiences around the world. In film and television
music, BMI’s outstanding composers contributed themes or scores for more
than 80% of all primetime network TV shows and thrilled movie audiences in
PRESIDENT
& CEO’S REPORT
$1 B
$7
50 M
$5
00 M
$2
50 M
TOTAL REVENUE ROYALTY DISTRIBUTION
2011 2012 2013 2014 2015
TOTAL REVENUE &
ROYALTY DISTRIBUTION
3
PRESIDENT
& CEO’S REPORT
several of the year’s top blockbusters and acclaimed productions, including
Avengers: Age of Ultron, Furious 7, American Sniper, Transformers: Age of
Extinction, Guardians of the Galaxy,
Hunger Games: Mockingjay – Part 1
and
The Grand Budapest Hotel,
among others.
Throughout the year, the streaming revolution continued to impact the
industry. BMI processed 600 billion copyright transactions, more than
500 billion of which were digital performances, an increase of over 25%
compared to last year. These figures not only highlight the scope, ability,
accuracy and efciency of BMI’s operations engine, but also demonstrate
the vigorous growth of content distribution via streaming and the extremely
heavy reliance on the 10.5 million works within BMI’s repertoire. The trend
toward digital content highlighted the need for music licensing reform to
better serve songwriters, composers, publishers and music users in the
modern marketplace. While digital companies continue to grow their stock
value and bottom lines through their exponential increase in the use of
music, outdated rules that prohibit free-market rates remain, preventing
creators and copyright owners from seeing comparable growth in the value
of their work. In response, BMI has been steadfast in our commitment
to secure full and fair value for the use of songwriters’, composers’ and
publishers’ creative work in the digital space, and we made great strides
this year with success in the Pandora rate-setting proceedings.
After a lengthy legal battle over the value of the BMI repertoire to the
digital music giant, the Court concluded that BMI’s proposed rate of 2.5%
was reasonable and more appropriate than Pandora’s significantly lower
proposal. The Court took into account industry deals made in the free
market and determined that these were “the best benchmarks because
they are the most recent indices of competitive market rates,” a factor that
will have significant impact in future rate court actions. The decision also
sets the stage for differentiating Internet and digital licenses from traditional
media licenses going forward.
On the public policy front, BMI was actively engaged in various initiatives on
Capitol Hill this year, urging copyright and regulatory reform to modernize
the rules that govern BMI’s business operations. We continued to have
productive conversations with the U.S. Department of Justice with regards
to modifying BMI’s decades-old consent decree and have seen promising
Congressional interest to that end. Multiple BMI songwriters shared with
lawmakers their struggles as, essentially, small business owners trying to
earn a living in the digital age. In certain cases, it can take one million spins
on a digital service for a songwriter to break $100. We remain optimistic
that these poignant accounts, along with increased attention from Capitol
SENIOR MANAGEMENT
BRUCE A. ESWORTHY
SENIOR VICE PRESIDENT
FINANCE & ADMINISTRATION,
CHIEF FINANCIAL OFFICER
PHILLIP R. GRAHAM
SENIOR VICE PRESIDENT
WRITER/PUBLISHER RELATIONS
STUART ROSEN
SENIOR VICE PRESIDENT &
GENERAL COUNSEL
ALISON SMITH
SENIOR VICE PRESIDENT
OPERATIONS, DISTRIBUTION
& ADMINISTRATION SERVICES
RON SOLLEVELD
SENIOR VICE PRESIDENT
INTERNATIONAL
MICHAEL G. STEINBERG
SENIOR VICE PRESIDENT
LICENSING
ANN SWEENEY
SENIOR VICE PRESIDENT
GLOBAL POLICY
4
Hill and the industry, will drive momentum toward copyright and consent
decree reform to modernize the music licensing system to better serve all
stakeholders. Our “Protecting Copyright” section of this report contains
additional important detail on all of this activity.
I would like to thank the BMI Board of Directors, the Senior Management
team and all of our team members for their exceptional work this year.
BMI’s record-setting performance demonstrates the value of our service
to songwriters, composers, publishers and licensees alike, and, as we
move forward, our resolve to meet the evolving needs of the marketplace
is stronger than ever. The many efforts that contributed to this historic year
reflect BMI’s continuous investment in our future, and we anticipate great
reward ahead.
I invite you to read the report that follows. It provides a detailed overview
of BMI’s business operations during the past fiscal year, as well as a look
towards a new era of music rights management.
Sincerely,
PRESIDENT
& CEO’S REPORT
5
D
uring a dynamic year in the industry,
the shift from music ownership via
downloads and CD sales to music
access via streaming resulted in a
renewed focus on the increasing value of the
public performing right. As BMI continued its
ongoing efforts to secure fair compensation
for the use of creators’ and copyright owners’
work across all platforms, BMI songwriters,
composers and publishers took creativity to
new heights, delivering a record-breaking year
of in-demand, innovative and influential music.
From global megastars to rising hitmakers to
legendary icons, BMI’s roster of exceptional
talent emphasizes the Company’s role as home
to the most artistically vibrant and commercially
successful repertoire in the world.
BMI powerhouses including Taylor Swift,
Avicii, Ed Sheeran (PRS), Luke Bryan, John
Legend, Future and Juanes wrote some of
the most-performed songs of the year, while
electrifying acts such as Maroon 5, Foo
Fighters, Little Big Town and One Direction
topped the charts. Brilliant BMI composers
created the music for many of the year’s most
acclaimed films and television series, including
Brian Tyler, Joseph DeBeasi, James Newton
Howard and Mark Isham. BMI welcomed
many talented writers to its creative family
this year, including British sensation Sam
Smith (PRS) and soulful chart-topper Hozier.
Exciting voices to watch include Taylor Berrett,
Tiffany Gia, Grace Sewell, Justine Skye,
Diana Fuentes, Sofia Carson, Haley Georgia,
Tucker Beathard, Rachel Platten, Shawn
Mendes, Banks, X Ambassadors, BORNS,
Charlie Puth, and composers Fil Eisler and Rob
Simonsen, all of whom create groundbreaking
music that defines them as emerging new
leaders in the industry.
ROSTER & REPERTOIRE
INDUSTRY AWARDS
BMI songwriters and composers took home the majority of the industry’s
most distinguished awards this year. Prestigious GRAMMY
®
wins included
multiple trophies for Sam Smith (PRS), who swept Record of the Year, Song
of the Year and Best New Artist; as well as Rosanne Cash, Jack White
and Eminem. Other BMI afliates who earned GRAMMY
®
gold included
Lady Gaga, Carrie Underwood, The Band Perry, Miranda Lambert, and
Kristen Anderson-Lopez and Robert Lopez. Composer Alexandre Desplat
(SACEM) won the Academy Award for Best Original Score for
The Grand
Budapest Hotel,
while John Legend and Common took the Oscar for Best
Original Song for “Glory” from
Selma
. BMI songwriters were also honored
with 77% of the Country Music Association (CMA) Awards. Additionally,
the majority of honorees inducted into the Songwriters Hall of Fame this
year were BMI afliates, as were all the composers named 2015 Jazz
Masters by the National Endowment for the Arts.
COMMON AND JOHN LEGEND TOOK HOME THE OSCAR FOR BEST ORIGINAL SONG FOR “GLORY” FROM
SELMA
.
SAM SMITH SWEPT MULTIPLE GRAMMY
®
AWARDS.
ALEXANDRE DESPLAT WON THE ACADEMY
AWARD FOR BEST ORIGINAL SCORE FOR
THE
GRAND BUDAPEST HOTEL.
6
FILM & TELEVISION HIGHLIGHTS
For the second consecutive year, cable and satellite-delivered
entertainment proved to be the single greatest contributor to BMI’s
domestic revenue. The music created by BMI’s family of illustrious
composers was featured in many of the year’s blockbuster films and
most popular television series, serving to strengthen BMI’s market share
of audio-visual revenue streams.
BMI composers scored four out of the top five films released this year. The
total from such box-office hits as
Avengers: Age of Ultron
(Brian Tyler),
Furious 7
(Brian Tyler),
American Sniper
(Joseph DeBeasi),
The Hunger
Games: Mockingjay – Part 1
(James Newton Howard) and
Guardians of
the Galaxy
(Tyler Bates) accounted for over $1.8 billion dollars in ticket
sales alone.
On the small screen, over 80% of this season’s primetime network TV
shows featured themes and/or scores written by BMI composers. Hits
included
NCIS: New Orleans
(Brian Kirk, John Lee Hooker),
Madam
Secretary
(Mike Fratantuno, Terence Yoshiaki),
Empire
(Fil Eisler, Jim
Beanz),
Scorpion
(Tony Morales, Brian Tyler) and
CSI: Cyber
(Ben Decter),
all building on BMI’s track record of success in this space.
INDUSTRY TRENDS
BMI’s role as an early career counselor and supporter has grown
increasingly more important in the transforming music landscape. This year
BMI augmented its function as a creative partner to songwriters and music
publishers, providing an array of networking and career opportunities for
creators and directing promising writing talent to publishers. As a result,
ROSTER & REPERTOIRE
PRESIDENT’S AWARD HONOREE CHRIS ‘LUDACRIS’ BRIDGES PERFORMS
ONSTAGE AT THE 2014 BMI R&B/HIP-HOP AWARDS.
2015 BMI FILM & TELEVISION AWARD RECIPIENTS.
PRESIDENTS AWARD HONOREE P!NK PERFORMS ONSTAGE AT THE 2015
BMI POP AWARDS.
7ROSTER & REPERTOIRE
BMI bolstered its unique position as a vital early ally in building music
careers and identifying the next generation of hitmakers.
Social media continued to resonate as a powerful tool within the music
industry, with a dramatic cascade of effects: Creators used social media
to connect with fans and build awareness of their projects, while listeners
prolifically shared their music preferences on social channels. BMI
affiliates once again seized the opportunities social media presents, with
explosive results. R&B songstress Rihanna recently took to Instagram to
promote her new music, garnering nearly 1.2 million Instagram likes to
date with just four posts. And it’s not only established hitmakers who are
benefiting from social media. With a new LP that recently hit #2 on the
Billboard charts, indie-pop singer-songwriter Halsey’s star is rapidly rising,
thanks in large part to social media. To date, she has already amassed
close to 950,000 followers across Facebook, Twitter and Instagram, an
impressive presence that has helped jumpstart her career. Halsey has
appeared on Billboard’s Twitter Top Tracks chart and Twitter Emerging
Artists chart, described as a compilation of “the most shared songs from
up-and-coming artists on Twitter over the last 24 hours.”
BMI continued to leverage social media as a
strategic means of communication with our
actively engaged creative community. Our social
media presence and reach expanded this year,
particularly on Instagram, up 94% since last
year, and YouTube, which saw a 48% increase
in views, due in part to several exclusive video
projects featuring BMI affiliates Martina McBride,
Robert Lopez and Kristen Anderson-Lopez, and
Alexandre Desplat.
This year megastar Taylor Swift (who joined BMI
at the dawn of her career at age 15) spoke out
on behalf of all songwriters struggling in the
digital environment. In November of 2014, Swift
removed her catalog from Spotify, stating that
the service doesn’t fairly compensate those
involved in the making of music, and that she
“does not agree with perpetuating the perception
that music has no value and should be free.” In
June, Apple launched its new streaming service,
Apple Music, with a free, three-month trial period during which it would not
pay out royalties to writers, producers or artists. Swift took to Tumblr and
SONG OF THE YEAR AWARD HONOREE NILE RODGERS AND BMI ICON SIR
TIM RICE AT THE 2014 BMI LONDON AWARDS.
BMI ICON VINCE GILL, SONGWRITER KETCH SECOR AND SONGWRITER OF THE
YEAR RHETT AKINS AT THE BMI 2014 COUNTRY AWARDS.
BMI
SOCIAL
MEDIA
GROWTH
BMI ICON SERGIO GEORGE AT THE 2015 BMI LATIN AWARDS.
8 ROSTER & REPERTOIRE
once again spoke out on behalf of creators in an open letter to Apple. She
declared she would hold back her album
1989
from the service, saying
it was unfair that those who create music were being asked to work for
nothing and asked Apple to change its policy. Within 24 hours, Apple
reversed course, fittingly replying to Swift via Twitter, and agreeing to pay
out royalties. This result shows both the influence of social media and the
influence that Swift wields in the industry.
CAREER SUPPORT & OPPORTUNITIES
BMI continued its longstanding tradition of bringing the creative community
together with industry decision makers. This year we featured new talent
on stages at premier festivals including Lollapalooza, South by Southwest,
the Sundance Film Festival, Austin City Limits and the CMA Music Festival,
among others. BMI also orchestrated seminars and workshops to educate
and inspire the next generation of songwriters, while providing beneficial
career advice. Events included the annual Sundance Composer’s Lab
Workshop, informative Gamechangers Music Seminar, and the BMI
mentor program for USC’s Thornton School of Music Undergraduate
Popular Music Degree program, among many others.
BMI also facilitated several fruitful songwriting camps this year, including
the Aspen Songwriting Retreat held at the home of songwriter Denise
Rich in September of 2014. This camp resulted in the current song “Daisy
and upcoming tracks to be recorded by Britney Spears and Ariana Grande.
Other songwriting camps during the year included the BMI and Warner/
Chappell Fontanel Winter Retreat, and the Write On! Song Camp, also in
partnership with Warner/Chappell Music, all opportunities for writers to
cultivate new collaborations, hone their skills and create new songs.
INTERNATIONAL
Although financial conditions abroad were unfavorable this year, the
unmatched popularity of the BMI repertoire generated massive
performances around the globe. Dynamic creators such as Lady Gaga,
Taylor Swift, P!nk, Will.i.am and RedOne were among the stellar BMI
songwriters who contributed some of the most popular international hits.
Other active songs on the global charts included the ubiquitous “Uptown
Funk,” “Maps,” “All of Me,” and “See You Again.”
On the big screen, exciting music by BMI composers including Brian
Tyler, John Williams, Danny Elfman, Alan Silvestri, Thomas Newman and
Steve Jablonsky drew audiences to movie theaters around the world. Hit
television shows, such as
Person of Interest, Mentalist
and
Sportscenter,
among others, featured music by BMI composers
that enriched the global viewing experience. Notably,
the body of work from BMI composers has longevity
beyond cinema or television series with repeated
performances on worldwide digital audio-visual
services, such as Netflix, HBO GO and Amazon
Instant Video, plus cable and satellite broadcasts.
BMI’s classic catalog also maintained its strong
performance, with enduring songs by Michael
Jackson, John Fogerty and Paul Simon remaining
on some of the most-performed international
playlists of the past year. Other timeless BMI jewels
such as “It’s a Small World” and “Daydream Believer
delighted crowds far and wide.
BMI’s extraordinarily talented roster of songwriters,
composers and publishers continues to deliver the
industry’s most acclaimed and protable music
across all genres and around the globe.
BMI LATIN SONGWRITER OF THE YEAR HORACIO PALENCIA.
9
T
he music industry’s continued
digital transformation has given
rise to a new era in advocacy and
rights management, and, as a result,
copyright protection has come to the forefront
of legal and policy discussions. Throughout the
year, BMI was deeply engaged in its ongoing
efforts in Washington, D.C. to modernize
the rules governing our business, update
copyright law and secure full and fair value
for the use of music creators’ and copyright
owners’ work in today’s marketplace.
BMI Senior Vice President of Global Policy,
Ann Sweeney, whose newly created position
focuses on the Company’s advocacy initiatives,
led the charge on Capitol Hill. On another
front, BMI Senior Vice President and General
Counsel Stuart Rosen led the BMI Legal team
to victory in the Pandora rate-court litigation,
marking a critical step forward in realizing fair
compensation for songwriters and publishers
in the digital age. Several other strides were
made this year on the legislative front, as BMI
continued its leadership role in the public policy
arena surrounding copyright reform.
VICTORY AGAINST PANDORA
After a two-year legal battle over the value
of the BMI repertoire to Pandora, in May,
BMI prevailed on all issues in the Company’s
rate-setting proceedings against the digital
music giant. The ruling concluded that BMI’s
proposed rate of 2.5% was reasonable; in
fact, was on the low side of reasonable. The
Court took into account recent industry deals
made in the free market and determined that
BMI’s rate proposal was a more appropriate
reflection of the value of BMI music than
Pandora’s significantly lower proposal. The
ruling stated that these direct licenses “are the
best benchmarks because they are the most
recent indices of competitive market rates.”
PROTECTING COPYRIGHT
This is a key factor for BMI, and the industry, one that will have a far-reaching
impact in future rate court actions. In addition, the Court ruled in BMI’s
favor for a four-year license term (two years retroactive and two years
going forward), which will allow both parties the opportunity to reevaluate
the licensing relationship sooner, a critical win for BMI given the rapidly-
changing nature of the online music industry. Pandora was seeking a
longer-term agreement. The decision also sets the stage for differentiating
Internet and digital licenses from traditional media licenses going forward.
In July of 2015, the rate court rejected a motion by Pandora to re-open
the ruling. Pandora argued that its purchase of a South Dakota terrestrial
radio station should entitle the digital service to the Radio Music License
Committee rate of 1.7%. While the Court struck down the motion without
explanation, it is worth noting that Pandora recently stated that it has more
than 250 million users, including 79.2 million “active” users, who listen to
1.77 billion hours of music each month - data that takes the streaming
service far beyond the realm of traditional radio music usage. The Court’s
ruling was consistent with its finding at trial that Pandora’s business and
music use was not comparable to terrestrial radio’s.
Pandora has filed its appeal of the decision, and BMI is well prepared to
defend this matter in the Court of Appeals for the Second Circuit.
BMI SONGWRITER AND NSAI PRESIDENT LEE THOMAS MILLER TESTIFIES AT THE SENATE HEARING
“HOW MUCH FOR A SONG?
10 PROTECTING COPYRIGHT
CONSENT DECREE REVIEW
As noted in last year’s Annual Report, in August of 2014
BMI submitted comments to the U.S. Department of Justice
proposing modifications to the decades-old BMI consent decree
that would modernize the music licensing landscape, creating
a model that would better serve songwriters, composers,
publishers and music users in the digital marketplace. The
U.S. Department of Justice began an extensive examination,
with many BMI songwriters and publishers, as well as industry
organizations, submitting their comments in support of BMI’s
position. At this time, the comprehensive review is still ongoing.
BMI’s three immediate proposed updates to its consent
decree are:
§ Digital Rights Withdrawal: Permit publishers to give BMI
the right to license works for certain uses, while allowing
publishers to retain the exclusive right to license works
for other specifically defined digital uses. This would
enable publishers and music users to negotiate their own
free-market digital deals, while granting BMI the ability
to continue to offer easy, efcient access to its diverse
repertoire for many traditional music uses.
§ Bundling Rights: Clarify the decree to allow BMI to license
not just the public performing right, but any rights relating to
the musical work that a music user needs to bring its product
or service to the public and which a publisher elects BMI to
administer. This would create a one-stop licensing source to
meet the needs and match the pace of the digital marketplace.
§ Arbitration: Move the rate-setting forum from federal
court to a binding arbitration model, a quicker and less
expensive option for all parties.
Promising interest was evidenced in March, when the U.S.
Senate Judiciary Committee’s Antitrust Subcommittee held
a hearing led by Senator Mike Lee (R-UT) on the consent
decrees that govern the music licensing operations of BMI
and ASCAP. Titled “How Much for a Song?: The Antitrust
Decrees That Govern the Market for Music,” the Subcommittee,
in an open forum, engaged with stakeholders who would
be impacted by proposed changes to the BMI and ASCAP
consent decrees. The hearing included testimony from Lee
Thomas Miller, BMI songwriter and President of the Nashville
Songwriters Association International (NSAI), who presented
a powerful firsthand account of his journey as a music creator
and his ardent support for consent decree reform to protect
the livelihood of the American songwriter.
BMI is continuing its ongoing productive dialogue with the
Department of Justice and is optimistic that the many positive
developments in Washington, along with the Pandora ruling,
will shed necessary light on the critical need to reform the
rules that govern BMI’s business and rate-setting proceedings.
SONGWRITER EQUITY ACT OF 2015
This year, BMI took a leadership position within a coalition of
performing rights organizations and songwriter collectives
in seeking bipartisan Congressional sponsorship to move
forward the Songwriter Equity Act (SEA). As a result,
BMI PRESIDENT AND CEO MICHAEL O’NEILL, BMI SONGWRITER MAC DAVIS, REPRESENTATIVE DOUG COLLINS (R-GA), REPRESENTATIVE RANDY NEUGEBAUER (R-TX) AND NSAI PRESIDENT
AND BMI SONGWRITER LEE THOMAS MILLER IN REP. COLLINS’ D.C. OFFICE IN APRIL.
11PROTECTING COPYRIGHT
significant steps were taken on the road to equity
for music creators and copyright owners. In March,
Congress reintroduced the Songwriter Equity Act
in both the House and Senate; its passage would
update provisions in the copyright law to level the
playing field for songwriters, composers and music
publishers to receive fair compensation for use of
their intellectual property.
Specifically, the Songwriter Equity Act of 2015
would:
§ Amend Section 114(i) to allow BMI’s rate court
to consider all relevant evidence, including
payments to artists and record labels, when
determining digital performance rates for
songwriters, composers and publishers.
§ Update Section 115, which regulates the rate
paid to publishers under a compulsory license
for reproduction of recorded music, to a rate that
reflects free market conditions.
BMI strongly supports the SEA, which would shift
the rate standard to a willing buyer/willing seller fair
market standard.
U.S. COPYRIGHT OFFICE MUSIC LICENSING
STUDY
In February of 2015, after almost a year of research,
interviews and analysis into whether the current
copyright law is in sync with the current digital
economy, the U.S. Copyright Office released its
findings in a comprehensive study entitled “Copyright
and the Music Marketplace.” The Ofce determined
that the current music marketplace structure
undervalues musical works in the digital space and
is in need of reform.
A number of recommendations were made that
align with BMI’s proposals for its consent decree
modifications, including a form of digital rights
withdrawal, bundling of mechanical and performance
rights, and fair compensation at market value for creators. Additional
recommendations called for more transparency and the like treatment of all
uses of music within a modernized framework of collective licensing.
In April, Maria Pallante, the U.S. Register of Copyrights, testified before
the House Judiciary Committee on the copyright issues it will address
in the coming years. This concluded a two-year Congressional review
of copyright issues, led by Chairman Bob Goodlatte (R-VA), many of
which greatly impact the music industry. Register Pallante pointed to
the “Copyright and the Music Marketplace” study, calling for more equity
for music makers and a shift towards market-oriented approaches. In
June, Register Pallante stated that the Copyright Office itself needs
modernization in order to efficiently address the needs of the 21st century
U.S. copyright industry. BMI continues its conversations with the Register
and other members of the Copyright Ofce in our efforts to modernize the
copyright regime under which BMI operates.
12
D
uring the fiscal year ending
June 30, 2015, BMI generated
unprecedented revenues of $1.013
billion, an increase of $36 million,
or 3.7% over the prior year, and distributed
and administered more than $877 million in
royalties to the songwriters, composers and
publishers it represents, a historic high. These
successes underscore the enormous value
of the BMI repertoire and the undiminished
relevance of BMI’s license offerings in a
transforming marketplace.
BMI’s continuous drive to diversify revenue
sources resulted in several new benchmarks.
For the first time in the history of a U.S.
performing rights organization, revenue from
digital sources, including Amazon, Hulu, Netflix,
Pandora, Spotify and YouTube, exceeded $100
million, up a staggering 65% since last year.
For the second consecutive year, cable and
satellite-delivered entertainment generated
the largest portion of BMI’s domestic revenue.
General Licensing experienced steady
growth and including other income achieved
a record high of $137 million. Revenue from
media licensing totaled $484 million. Due
to a downturn in the value of many foreign
currencies, we concluded fiscal year 2015 with
international royalties totaling $292 million, a
decline of 5% compared to last year. Excluding
the foreign exchange rate impact, BMI’s
international revenues would have reached a
record high.
DIGITAL LICENSING
BMI’s Digital Licensing team had a record-setting year exceeding $100
million as a result of more than 500 billion digital copyright transactions.
Ongoing contributors included Apple, Hulu, Netflix, Pandora, Rhapsody,
Spotify and YouTube, among others. This year BMI signed its first
audiovisual agreement with Amazon, including Amazon Prime Instant
Video, the Internet giant’s growing service for award-winning original
content. This impressive achievement in digital licensing is attributable to
BMI’s ability to identify, capture and maximize new growth opportunities
across a growing variety of digital platforms.
GENERAL LICENSING
BMI’s General Licensing team hit several new milestones this year
and again achieved record revenues across categories, including bars,
restaurants and a multitude of retail and other business establishments.
In addition, the team added more than 14,000 new licensed businesses
to the hundreds of thousands of businesses in the Company’s portfolio.
This continued growth in General Licensing establishes BMI’s strength in
the marketplace and remains a key differentiating factor in our ongoing
success.
GLOBAL PERFORMANCE
BMI music continued its consistently strong performance around the world
this year, despite economic challenges overseas. The phenomenal, enduring
appeal of the BMI repertoire and our diverse sources of international income
balanced the decline in the value of local currencies, resulting in an overall
strong showing of $292 million.
International revenue continues to play a substantial role in BMI’s ability
to compensate affiliates who have entrusted their creative work with us
for worldwide representation. To that end, BMI’s international efforts are
evolving to match the needs and pace of a dynamic global marketplace.
REVENUE
& ROYALTY DISTRIBUTION
13
REVENUE
& ROYALTY DISTRIBUTION
$300
$2
00
$1
00
2011 2012 2013 2014 2015
TOTAL INTERNATIONAL
REVENUE
(MILLIONS)
GENERAL LICENSING ADDED MORE THAN
NEW LICENSED BUSINESSES TO THE HUNDREDS OF
THOUSANDS OF BUSINESSES IN BMI’S PORTFOLIO
14
B
MI’s leadership in music rights
administration centers on the
Company’s commitment to
implementing technology solutions
to strengthen its core business and align with
future industry opportunity. In a year where
more copyright transactions were processed
than ever before, BMI’s Technology and
Operations teams effectively translated
vast quantities of data into high-value and
actionable information at a phenomenal rate.
Copyright transactions hit the 600 billion
horizon this year, more than 500 billion of
which were digital performances. Since 2011,
the trend for streaming music has increased
greater than fivefold, and BMI’s cumulative
digital transactions during this five-year period
continued to surpass the trillion mark for
performances, demonstrating the Company’s
ability to accurately and efficiently manage
big data.
The growing trend of on-the-go, self-serve
mobile activity was reflected this year, as BMI’s
mobile app version 2.0 gained over 50,000
new users since its launch at SXSW in 2013.
Of this amount, 56% represent new users for
the fiscal year of 2015, with a multiple visit
return rate of approximately 90%. For fiscal
year 2015 in total, BMI mobile users viewed
1.5 million screen sessions, representing a
broad consumption of a comprehensive set of
online services. BMI Live also surpassed an
important milestone this year, achieving more
than 300,000 performances since inception
in 2011. Within this performance count, more
than 25,000 songwriters, composers and
publishers have been represented.
TECHNOLOGY
15
DISTRIBUTION &
ADMINISTRATION HIGHLIGHTS
BMI’s Distribution & Administration
team processed an impressive 56,000
new songwriter, composer and
publisher applications, bringing fiscal
year 2015’s total number of affiliates
to more than 700,000. Additionally,
the total number of creative works now
registered and licensed by BMI has
grown to more than 10.5 million.
This year also marked the completion
of BMI’s highly anticipated
“green” transition to 100% paperless royalty statements, facilitating an
environmentally friendly business process while delivering efficiencies for
multiple BMI departments. Keeping pace with BMI afliates’ preference to
conduct business electronically, royalty recipients are now receiving direct
deposit for nearly 70% of all distributions.
INTERNATIONAL DEVELOPMENTS
During the year, BMI spearheaded several collaborative initiatives
involving music creators, publishers, FastTrack, and CISAC (International
Confederation of Societies of Authors and Composers), the global
association of copyright and authors’ rights societies and collective
management organizations, of which BMI is an active member. The goal
of these efforts is to maximize efficiency and transparency in delivering
foreign royalties to their rightful recipients as we look towards improved
data in a global future.
COPYRIGHT
TRANSACTIONS HIT
THE 600 BILLION
HORIZON THIS YEAR,
MORE THAN 500
BILLION OF WHICH
WERE DIGITAL
PERFORMANCES
IN FY15
56,000
NEW SONGWRITERS,
COMPOSERS
AND PUBLISHERS
JOINED BMI
TOTAL NUMBER OF AFFILIATES
NOW EXCEEDS
700,000
TOTAL NUMBER OF
CREATIVE WORKS NOW REGISTERED
AND LICENSED BY BMI
MORE THAN
10.5 MILLION
TECHNOLOGY
Future. BMI Writer Since 2003.
Our commitment to songwriters and composers – from living legends
to rising stars – endures. We value you, your music, your rights.
valuing music since 1939.
Dolly Parton. BMI Writer Since 1962. BMI Icon 200 3.
valuing music since 1939.
Our commitment
to songwriters and
composers – from
living legends to
rising stars – endures.
We value you, your
music, your rights.
DollyParton14_BillboardV3.indd 1 10/20/14 6:23 PM