Marketing Manager
Position Profile Location: Columbus, OH, Hybrid
About Benefactor Group
Established in 1999, Benefactor Group has won a reputation for innovative consulting and management
services that build the capacity of nonprofit organizations; plan for and support capital, endowment, and
comprehensive campaigns; and develop staff and volunteer leadership. Benefactor Group has worked
with hundreds of organizations of all sizes and complexity in arts and culture, education, health and
human services, conservation, civic affairs, and faith communities.
Our staff of 24 professionals includes members of the Council for Advancement and Support of
Education, Association of Fundraising Professionals, Association for Healthcare Philanthropy,
Partnership for Philanthropic Planning, Giving USA Editorial Review Board, Nonprofit Technology
Network, Association of Advancement Services Professionals, Network of Nonprofit Search Consultants,
Alliance for Nonprofit Management, American Alliance of Museums, and BoardSource. Our staff
includes award winners, national thought leaders, and published authors.
Benefactor Group is a member of the Giving Institute, a consortium of the nation’s leading philanthropic
consulting firms. Through our relationship with these organizations, we have the opportunity to explore
the characteristics and skills proven most effective in campaign, strategic planning, general
development, and executive search practices in the nonprofit sector.
We serve clients at home and around the world, and our access to human resources, research and
reference materials, technology, and professional networks is tailored to meet each client’s needs. We
strive to nurture mutually rewarding relationships, serving those who serve the common good®.
The Opportunity
Benefactor Group is seeking its first dedicated marketing professional. Our growth over the last few
years and our plans to continue this growth have made evident the need for a professional focused on
our marketing needs.
The ideal candidate will bring proven marketing and communications experience, ideally in a
professional services firm, nonprofit, or B2B role. They will be passionate about uplifting the important
work of nonprofit organizations and interested in driving innovation in our storytelling to engage new
audiences. They will be invested in the success of the firm overall and play a meaningful role in creating
and executing strategies to drive our continued growth.
Most importantly, the successful candidate will align with our values.
The Position
Plan Implementation
• Oversee the firm marketing plan.
• Collaborate with the Benefactor Leadership Team to align marketing strategies with company
goals.
• Collaborate with the firm’s marketing vendor.
Content Marketing
• Manage content calendar and lead marketing meetings.
• Develop and implement content marketing (blogs, whitepapers, case studies, newsletters, etc.).
• Work with subject matter experts to create content.
• Optimize content for SEO and lead generation purposes.
• Manage the firm’s social presence.
• Plan and execute digital marketing campaigns, including email marketing, PPC, and display
advertising.
• Monitor and analyze digital marketing metrics to measure effectiveness and ROI.
• Utilize marketing automation tools to streamline and enhance overall effectiveness.
Brand Management
• Ensure consistent brand messaging across all marketing channels and materials.
• Support creating and maintaining marketing collateral, including brochures, presentations, lead
magnets, and website content.
Website
• Update the website with new content.
• Manage website look and feel.
• Ensure the website is functional.
Sales Support
• Manage and distribute inbound leads and support consultants with follow up.
• Assist consultants with proposal and pitch deck design.
• Coordinate with service line leaders to support client acquisition and retention efforts.
Administration and Analysis
• Manage the marketing budget, ensuring efficient allocation of resources.
• Analyze marketing campaign performance data and provide actionable insights.
• Prepare regular reports on marketing activities, results, and ROI.
• Adjust strategies based on data-driven insights to optimize performance.
Qualifications
Required
• B.A. or B.S. in relevant field or equivalent knowledge and experience.
• Minimum of three years of experience in marketing, preferably within a professional services
firm.
• Strong understanding and proven experience of B2B marketing principles and strategies.
• Proven written and verbal communication skills.
• Experience with digital marketing and social media management.
• Proficiency in marketing software and tools, such as CRM systems, marketing automation
platforms, and analytics tools.
• Graphic design sensibilities and comfort using basic tools for content creation and layout.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Creative thinker with a results-oriented mindset.
Desired
• Familiarity with SEO best practices and tools.
• Experience with Salesforce, bit.ly, WordPress, LinkedIn.
• Experience or familiarity with nonprofit organizations and fundraising.
Our Services
Capital
Campaigns
Planning Studies
Campaign
Planning
Cases for
Support
Coaching and
Management
Leadership
and Search
Governance
Assessments
Board Retreats
Executive
Transition
Succession
Planning
Recruitment
and Search
Interim Staffing
Annual
Fundraising
Development
Assessments
Annual
Fundraising Plans
Membership
Programs
Mid-Level Giving
Programs
Major Giving
Programs
Endowment
Building
Endowment
Planning
Endowment
Building
Planned Giving
Programs
Strategic
Planning
Core Purpose
and Mission
Strategic
Objectives
Strategic
Measures
Ongoing
Monitoring
Our Values
These values define the core aspects of what it means to work at Benefactor Group.
• Our name is on it. Benefactor Group expects and encourages high performance. We are serious
about our work. It reflects who we are. It reflects who you are.
• Geek factor. We are curious. We are excited to learn. We don’t leave well enough alone. We
tweak, revisit, and improve; or sometimes, discover that the original approach is best.
• True to self. While our values unite us, we do not all fit the same mold—and we celebrate our
diversity. An effective team includes analysts, creatives, idealists, pragmatists, extroverts, and
introverts. People do their best work when they present their true selves.
• Abundance. We are confident that we and our clients can succeed. We build on what is strong—
appreciation, gratitude, positivity—because organizations change in the direction they inquire.
Compensation
The target annual compensation for this role is $60,000-$75,000, depending on experience. Benefactor
Group is proud to offer a comprehensive benefits package including medical insurance, HSA, firm-
sponsored 401k, and generous PTO.
Reporting Relationship
Reports to the Sales and Marketing leader.
Application Process
Applications will be reviewed as they are received. All applications are considered highly confidential. To
be considered for this position, please send a cover letter and resume to:
Benefactor Group Recruitment Team
HR@benefactorgroup.com
http://www.benefactorgroup.com
All questions should be directed to Adam Fazio, Senior Consultant: Adam@BenefactorGroup.com