L. Appendices
OMA
Ontario Medical Association
|
Starting a Practice
26
Appendix B: Business Plan Outline & SWOT
This sample template is geared at starting a medical practice. This is for guidance only.
Executive Summary
• Brief summary of plan that includes:
• Who you are – business name, contact
information, start date
• What you will be offering,
• your target audience,
• your management team,
• financial and marketing summary and
• projected milestones
Company Analysis
• Business name, contact information, start date
•
History (if applicable)
• Outline the type of practice and services you will
be operating
• Ownership, governance and operating structure
•
Value Proposition/Your mission statement
• Your objectives
•
Long Term operational goals/milestones
• Assumptions and risks
• Partnerships or alliances with other
healthcare providers
3.
Marketing Plan
• Product: what medical services will you be
offering
• Target market: size and growth
• Analysis of competition: amount and type of
medical offices in the community
• Advertising /promotional plan
4.
Operations Plan
• Organizational structure
•
Regular Short-term (daily, weekly, monthly,
quarterly) plan
•
Technology Plan (equipment, software needs)
• Billing and medical record storage plan
5.
Financial Plan
• Projected income statements
• Projected cash flow analysis
• Projected balance sheets
6. Summary
7. Appendix
Include supporting documents such as:
• Management structure
•
Financial plans
• Operational processes
• Detailed assumptions underlying the plan
References
https://www.investopedia.com/terms/b/business-plan.asp
https://www.bplans.com/family-medicine-clinic-business-plan/
https://articles.bplans.com/how-to-write-a-business-plan-for-an-outpatient-
medical-practice/
https://www.growthink.com/businessplan/help-center/medical-practice-
business-plan
L. Appendices
OMA
Ontario Medical Association
|
Starting a Practice
27
SWOT Analysis in Healthcare Example
A SWOT analysis in healthcare allows a medical practice to explore internal strengths and weaknesses as well as
external opportunities and threats.
Internal Strengths (S)
Excellent location
Good brand name (patients’ satisfaction)
Ability to offer same day /next day
appointments
Low staff turnover
Internal Weakness (W)
Billing is not optimal
Physician conflicts with weekend/
after care scheduling
Unclear office procedures
Lack of comprehensive group governance
policy/contracts
Difference in governance goals
External Opportunities (O)
External Threats (T)
Diagnostic labs are close to the clinic
Diagnostic labs results take long to get
Pharmacist is close to the clinic
Successful referral program with specialists
Unable to find more physicians to
join practice
Strong security for patient information/
patient confidentiality
More information on SWOT analysis in healthcare
