Celebrating the 20th anniversary of the Barber Vintage Motorsports Museum
April 2023
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INDEX
Whether you are looking
for a general overview or
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what you want, please
reach out.
We look forward to
having you at Barber
Motorsports Park.
Nick LaCasse
nlacasse@barbermuseum.org
The Barber Vintage Motorsports Museum is happy to announce that in 2023 we will celebrate our 20th
anniversary and we want you to celebrate with us. To start the year right we created a new event called
The Revelry at Barber, which will be an annual celebration of all things motorsports.
Part of this Revelry will be to celebrate our history, our present, and our future. Whether watching the
track come alive with a 1994 Britten V1000, or John Surtees’ 1956 Championship winning Ferrari 158 F1
car, we hope to inspire the public by showing a living collection at its nest.
Additionally, we will have many special guests to share their stories about the museum, from our
experience at the Guggenheim: Art of the Motorcycle, to a discussion about the future of the industy .
We hope you wil be part of this celebration.
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The Revelry
Take a look at a new kind of concours
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20th Anniversary
Come Celebrate our past, present, and future
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The Audience
Who is coming
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Sponsorship
Corporate involvement
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The Location
The beautiful Barber Motorsports Park
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Event Layout
What it will look like
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Gallery
A picture is worth a thousand words
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The Paddock Club
A higher level of hospitality
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Our goal is simple: hold the greatest motorsports celebration in
the United States. With a 2.38 mile race course, 880 acres of pristine
landscape, and the world’s greatest motorsports museum, we have set
the stage for greatness. The only thing missing is you. Nowhere else
can you watch cars and bikes as they rip past you in stunning fashion.
This celebration is meant to give the enthusiast an up-close-and-
personal experience with the machines and the people who make
them special. This is not your typical concours, and this is not a race. It is
an experience where you can watch vintage and modern motorsports
come alive. Where the spectator is experiencing the event not from
outside, but from within. The guest experience as well as the track
action take place inside the track. The track will be dedicated to display
motorsports on a whole new level. Where guests can mingle with cars,
bikes, racers, designers, celebrities, and builders. The bravest drivers
will be able to show their abilities on the track for all to see.
This is an event where all aspects of motorsports culture are brought
together. With complimentary entertainment, food and beverage,
exhibitions and music, there is someting for everyone. You won’t want
to miss this event as it will only happen a limited amount of times.
Each year we are focusing on a dierent market of motorsports. For
our inaugural year we will focus on the Asian market, both cars and
bikes. To be clear, this event has a strong focus on the motorcycle
community but will also have a promising selection of unique cars.
We hope you will come and be part of the Revelry at Barber.
A Celebration of Motorsports like no other
The Revelry
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THE LOCATION
Taking place inside the track, this event is designed to be like no
other at Barber Motorsports Park. This rare opportunity will give
guests the ability to watch track action from multiple perspectives.
With over 880 acres of manicured landscape, the Barber
Motorsports Park is a sight to see when in full bloom. Additionally,
each guest will have complimentary access to the Barber Vintage
Motorsports Museum on both Saturday and Sunday. That is over
200,000 square feet of motorsports excellence for free!
TRACK ACTION
One of the unique aspects of this event is the opportunity
for participants to demonstrate their vehicles on a portion
of the track. From turn-of-the century motorcycles to
modern race cars, there will be something for everyone.
We want this event to be a place where you can see
famous racers as well as driverless vehicles take the track
in spectacular fashion. All participants have the option to
run their vehicle in a spirited parade lap. It is a concours
where running your vehicle at speed is encouraged.
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WHO WE REPRESENT
One of the south east region’s best kept secrets, Barber Motorsports Park is an
internationally-renowned facility with a widespread audience.
Audience
22% 78%
Female Male
Average HHI
$175,000
International Presence
45% Out-of-state travelers
35% In-state
20% Internatinal travelers
THE PADDOCK CLUB
A great feature of the event is
our Paddock Club Hospitality,
situated in Race Control. With
air-conditioned facilities as
well as two massive balconies
overlooking the track, the
Paddock Club is a perfect
opportunity to mingle with
clientele and special guests.
The venue will be catered
with exquisite cuisine from
award-winning chefs from the
Birmingham area.
*sponsorship option available
Quality:
We believe in getting it 100% right. Our passion for what we do is second to none.
Authenticity:
We belive in unforgettable experiences. If it is not legendary, it is not the Barber way.
Hospitality:
We are in the South after all. We are here for you and committed making your expereince great.
Enthusiasm:
We want our guests to get the most out of life. We remain optimistic and enthusiastic to pro-
vide the greatest experience possible.
The Barber Factor
We don’t mind breaking the rules to create the best possible experiences.
Our Values:
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Unlike most motorsports events, we are not
interested in covering every square inch of our
facility with brand names and logos. This event is
meant to be a personal experience One in which
companies can have an authentic conversation
about who they are, what they value, and what they
represent.
Our sponsorships are limited in number and most importantly
scally-minded. We know that the logistics of putting on a show
can easily outweigh the actual cost of activation. We have a simple
philosophy, bring your best performance. We believe in a nominal fee, leaving
your team more budget to bring the best show possible.
We believe in sharing our passion. Yes, things have a cost, but we will work with you so you can show the world
what you are passionate about.
Please contact us to discuss your ideas and ambitions. We encourage the bold and unique. If you are coming
because you want to sell something, don’t.
Nick LaCasse
205-702-8739
SPONSORSHIP
Event Exhibitors can enjoy a package of extraordinary benets:
• Prestigious venue with an established international reputation.
• Unrivaled association with sporting champions, luxury brands and pioneers of industry.
• Unforgettable hospitality so you can show your appreciation to clients, sta and suppliers.
• Networking opportunities to meet with prospective customers in a relaxed, informal environment.
• Content marketing through event coverage, features, articles and photography.
Nothing is “standard” about
sponsorship during the Revelry.
Branding and activation
opportunities are tailored to
individual companies. Please
call us to discuss your ideas and
ambitions.
In addition to invaluable opportunities to meet and talk with prospective customers,
exhibiting provides wider promotional benets through local, national and international
media coverage. Choose from a wide range of packages that enable your business to
present goods and services to huge crowds of enthusiasts at our event.
EXHIBITING
It is our ambition to make this event a personal experience where every individual feels
connected to the event. As such, we are limiting the amount of on-site exhibitors to 25
spectacular companies. Each activation site will be on the track and roughly 40x40.
The price is $3500 each.
*You want to go bigger? Reach out and let’s talk details.
PARKING
ENTRANCE
STAGING
STAGE
VENDORS
HOSPITALITY
lounge
lounge
START
FINISH
PARKING
CONCERT
HOSPITALITY
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EVENT LAYOUT
There will be many changes but here
is a general layout of the event.
car
motorcycle
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A PICTURE IS WORTH THOUSAND WORDS
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