The Official NZ Music Chart © Recorded Music NZ
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5.4 Simultaneous Availability
When the same product (or combinable variant) is available on New Zealand release from two different record
companies, data will not be combined except at the request of both companies. The other rules for combination as
outlined in 5.2 also apply in all such cases.
6.1 Album Value Adding And Up Selling
The Official NZ Music Charts seek to allow flexibility in how an artist, label, retailer or DSP chooses to offer music or
encourage consumer interest. However, it is critical the chart remains a measure of the genuine popularity of music
releases (the primary chart product) themselves, not be skewed by desire for other products or offers in which the music
release itself is a secondary factor in a consumer’s decision to buy or consume.
Two main forms of incentivising the purchase or consumption of music require examination before the data relevant to
that release will be deemed eligible for chart inclusion.
Value Adding is defined as “the bundling of any non-music attachment, voucher, gift or inclusion which has a
commercial value independent of the music release (the primary chart product)”. This covers any “buy this and get this
free!” style offer, bundle or scenario (typically presented as a combination deal e.g. a Vinyl + T-shirt or CD + stickers etc).
Up Selling is defined as “the unlocking of discounts or options to purchase additional goods or services after a consumer
buys or consumes a music release (the primary chart product).” This covers any “would you also like to buy this?” style
offers or scenarios (typically presented as ‘Buy the CD, get the ticket at half price’ or similar).
(i) Value Adding offers must comply with these rules:
a. Music Association - each component must relate directly to the artist or music release in such a way that, in isolation,
the attachment would still be associated with that release or artist via branding, naming, labelling, likeness or extremely
specific connection. Bundling of products which in isolation bear no obvious association with the artist or music release
will cause that consumption data to become ineligible for chart inclusion.
b. Valuation – To remain chart-eligible, all non-music components must be of “equal to or lesser retail value” to that of
the music release (primary chart product). Bundling of an item which clearly has a greater dollar value than the music
release itself means the release itself is no longer the primary item being consumed (it has instead become the
secondary ‘bonus’ or ‘extra’ tied to the other item) and therefore not eligible for chart inclusion.
Values are all deemed to be the retail point of an item, or similar item. This includes concert tickets where a music
release and a concert ticket or show entry are bundled together.
c. Pre-Approved Items – For standard full-price albums, a number of common standard offers and scenarios are
already pre-approved for chart inclusion as part of any offer without requiring specific application to the chart compiler.
Standard T-Shirts. Standard Hats / Caps / Beanies.
Tote / Carrier Bags. Badges, Buttons, Transfer Tattoos and Simple Printed Material (eg. postcards, stickers, wall posters,
trading cards).
Simple Digital Enhancements (eg. screensavers, wallpaper, skins, short video, simple games).
Printed Material (either text or graphic) which specifically constitutes the combined presentation or packaging of an
overall artistic work.
Experiences of no clear monetary value (eg. signings, artist interaction, meet-and-greets,).
Concert ticket / entry to small one-off events (eg. release gigs) provided the ticket value meets clause 6.1 (b).
Competitions, fan club membership and preorder incentives provided these meet clauses 6.2, 6.3 and 6.4.
Any item listed above deemed by the chart compiler to be “non-standard” (whether in design, material, scarcity or some
other regard) may be subject to a request for evidence from the parties involved in the offer as to valuation (6.1 b).
d. Approval - Any other offer, incentive or bundled product not listed above must be submitted to the chart compiler for
eligibility consideration. Applications should be made
to
[email protected] and outline details of the
proposal, timings and valuation of each component. Parties must be able to demonstrate the “equal to or lesser retail