Annual Report
to Shareholders
2023
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2023
or
‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF
1934
For the transition period from to
Commission File No. 1-7259
SOUTHWEST AIRLINES CO.
(Exact name of registrant as specified in its charter)
Texas 74-1563240
(State or other jurisdiction of (IRS Employer
incorporation or organization) Identification No.)
P.O. Box 36611
Dallas, Texas 75235-1611
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code: (214) 792-4000
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol Name of each exchange on which registered
Common Stock ($1.00 par value) LUV New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act:
None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ‘ No È
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days. Yes È No ‘
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to
Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such
files). Yes È No ‘
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and
“emerging growth company” in Rule 12b-2 of the Exchange Act.
Large accelerated filer È Accelerated filer ‘
Non-accelerated filer ‘ Smaller reporting company ‘
Emerging growth company ‘
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ‘
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its
internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm
that prepared or issued its audit report. È
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant
included in the filing reflect the correction of an error to previously issued financial statements. Yes ‘ No È
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based
compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to
§240.10D-1(b). Yes ‘ No È
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ‘ No È
The aggregate market value of the common stock held by non-affiliates of the registrant was approximately $21,499,447,826 computed by
reference to the closing sale price of the common stock on the New York Stock Exchange on June 30, 2023, the last trading day of the registrant’s
most recently completed second fiscal quarter.
Number of shares of common stock outstanding as of the close of business on February 2, 2024: 596,664,523 shares
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Definitive Proxy Statement for the Company’s Annual Meeting of Shareholders to be held May 15, 2024, are incorporated
into Part III of this Annual Report on Form 10-K.
TABLE OF CONTENTS
PART I
Item 1.
Business 1
Item 1A.
Risk Factors 34
Item 1B.
Unresolved Staff Comments 57
Item 1C.
Cybersecurity 58
Item 2.
Properties 61
Item 3.
Legal Proceedings 63
Item 4.
Mine Safety Disclosures 67
PART II
Item 5.
Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of
Equity Securities 70
Item 7.
Management’s Discussion and Analysis of Financial Condition and Results of Operations 73
Liquidity and Capital Resources 90
Critical Accounting Policies and Estimates 94
Item 7A.
Quantitative and Qualitative Disclosures About Market Risk 98
Item 8.
Financial Statements and Supplementary Data 103
Southwest Airlines Co. Consolidated Balance Sheet 103
Southwest Airlines Co. Consolidated Statement of Income 104
Southwest Airlines Co. Consolidated Statement of Comprehensive Income 105
Southwest Airlines Co. Consolidated Statement of Stockholders’ Equity 106
Southwest Airlines Co. Consolidated Statement of Cash Flows 107
Notes to Consolidated Financial Statements 108
Item 9.
Changes in and Disagreements With Accountants on Accounting and Financial Disclosure 162
Item 9A.
Controls and Procedures 162
Item 9B.
Other Information 163
Item 9C.
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 163
PART III
Item 10.
Directors, Executive Officers, and Corporate Governance 164
Item 11.
Executive Compensation 164
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters 164
Item 13.
Certain Relationships and Related Transactions, and Director Independence 165
Item 14.
Principal Accounting Fees and Services 165
PART IV
Item 15.
Exhibits and Financial Statement Schedules 167
Item 16.
Form 10-K Summary 173
Signatures 174
-PART I-
Item 1. Business
Company Overview
Southwest Airlines Co. (the “Company” or “Southwest”) operates Southwest Airlines, a major
passenger airline that provides scheduled air transportation in the United States and near-international
markets. Southwest commenced service on June 18, 1971, with three Boeing 737 aircraft serving three
Texas cities: Dallas, Houston, and San Antonio. Southwest’s unique route network, low fares, and
famous Hospitality continue to make the Company an attractive choice for Customers in cities across
the United States and near-international destinations. As of December 31, 2023, Southwest had a total
of 817 Boeing 737 aircraft in its fleet and served 121 destinations in 42 states, the District of Columbia,
the Commonwealth of Puerto Rico, and ten near-international countries: Mexico, Jamaica, The
Bahamas, Aruba, Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and
Caicos.
Industry
The airline industry has historically been an extremely volatile industry. Among other things, it has
been cyclical, energy intensive, labor intensive, capital intensive, technology intensive, highly
regulated, heavily taxed, and extremely competitive. The airline industry has also been particularly
susceptible to detrimental events such as economic recessions, jet fuel price volatility, unscheduled
maintenance disruptions, outbreaks of disease and/or pandemics, supply chain challenges, U.S.
government shutdowns, acts of terrorism or war, geopolitical unrest, severe weather, and natural
disasters.
In 2023, the U.S. airline industry continued to recover from the COVID-19 pandemic while facing
challenges such as volatile fuel prices, inflationary cost pressures (particularly labor costs), delayed
aircraft deliveries, labor availability (namely pilot availability), supply chain challenges, shifting travel
demand patterns, economic uncertainty, disruptive weather events, and natural disasters such as the
wildfires in Maui. Overall, the U.S. airline industry has experienced a strong recovery of domestic
leisure travel demand since mid-2022, as reported COVID-19 cases declined throughout the United
States and travel restrictions eased. International travel demand largely recovered to pre-pandemic
levels in summer 2023. Business travel, while showing modest improvements over several years,
remained at reduced levels throughout 2022 and 2023 compared with pre-pandemic levels, as corporate
travel patterns continued to lag and evolve post-pandemic. In response to ever-evolving travel patterns,
the Company and several other U.S. airlines have announced route network changes and slower
capacity growth for early 2024, as compared with 2023 and/or previously announced plans.
Historically, airline industry results have been particularly susceptible to fuel price volatility. Although
jet fuel prices were slightly lower in 2023 as compared with 2022, they remain at high levels and
continue to be subject to extreme volatility based on a variety of factors.
Company Operations
Route Structure
Southwest has historically principally provided “point-to-point” service, rather than the
“hub-and-spoke” service provided by most major U.S. airlines. A point-to-point system enables
1
airlines to connect directly to destinations without providing a connecting service. By contrast, the
hub-and-spoke system concentrates most of an airline’s operations at a limited number of central hub
cities and serves most other destinations in the system by providing one-stop or connecting service
through a hub. By not concentrating operations exclusively through one or more central transfer points,
Southwest’s route structure has allowed for more direct nonstop routing than a traditional
hub-and-spoke service. While the Company does not operate a traditional hub-and-spoke model, in
recent years the Company has increasingly focused on designing its network around core stations in an
effort to provide greater connectivity, and support operational reliability and recoverability.
Southwest’s network blends intentional connectivity offered by hub-and-spoke models and
point-to-point nonstops, allowing the Company to capture nonstop demand and provide reliable
one-stop itinerary options. Approximately 73 percent of the Company’s Customers flew nonstop
during 2023, compared with 74 percent during 2022 and 73 percent during 2021. As of December 31,
2023, Southwest served 805 nonstop city pairs, compared with 825 as of December 31, 2022, and 788
as of December 31, 2021. For 2023, the Company’s average aircraft trip stage length was 730 miles,
with an average duration of approximately 2.0 hours, as compared with an average aircraft trip stage
length of 728 miles and an average duration of approximately 2.0 hours in 2022, and an average
aircraft trip stage length of 790 miles and an average duration of approximately 2.1 hours in 2021.
Southwest’s unique route network has also enabled it to provide its markets with frequent,
conveniently timed flights and low fares. For example, Southwest currently offers 12 weekday
roundtrips between Dallas Love Field and Houston Hobby (and an additional 3 to Houston Bush), 5
weekday roundtrips between Denver and Chicago Midway (and an additional 4 to Chicago O’Hare), 7
weekday roundtrips between Los Angeles International and Las Vegas, 8 weekday round trips between
Burbank and Oakland, and 13 weekday roundtrips between Phoenix and Denver. Southwest
complements its high-frequency short-haul routes with mid-range and long-haul nonstop service,
including flights between Hawaii and California, Las Vegas, and Phoenix, and between markets such
as Los Angeles and Nashville, New York LaGuardia and Houston, Los Angeles and Baltimore,
Oakland and Houston, and San Diego and Baltimore.
The Company continually works to optimize its route network and schedule through the adjustment of
flights in its existing markets and the addition of new markets and itineraries, while also pruning less
profitable flights from its schedule. In 2023, the Company focused its efforts towards restoring the
depth and breadth of its pre-pandemic network by adding back frequency in existing markets and
reconnecting markets that have historically served as points of strength for the network. While the
Company’s network and aircraft utilization were restored to pre-pandemic levels in late 2023, the
network was not fully optimized for post-pandemic travel patterns. The Company’s near-term
optimization efforts focus on evaluating its short-haul routes as business travel continues to lag
pre-pandemic levels, offering the right number of flights at the right times of day, and reducing certain
weekday flights to better match capacity to demand. The Company’s unique route network allows for
these adjustments without structurally disrupting its airports in core markets and other large cities. The
Company also remains focused on maturing newer markets introduced during the pandemic. The
Company entered 18 new destinations during 2020 and 2021, expanding its network to new Customer
bases, leisure destinations, and geographic regions. These services have created additional regional and
international connectivity structured to grow the Company’s presence in strategic markets that serve as
cornerstones for its network and provide additional options for Customers to reach their final
destinations. To further improve international connectivity with its domestic network, the Company
has announced its plans to shift the bulk of its international service in Fort Lauderdale to Orlando.
2
Further, in October 2023, the Company announced its plans to moderate capacity growth in 2024 to
better match demand and Customer travel patterns, as well as to absorb its capacity growth from 2023.
Cost Structure
A key component of the Company’s business strategy is its focus on cost discipline and charging
competitively low fares. The Company’s low-cost strategy includes, among other elements, (i) the use
of a single aircraft type, the Boeing 737 and (ii) the Company’s route structure. Southwest’s use of a
single aircraft type has historically allowed for simplified scheduling, maintenance, flight operations,
safety management, and training activities. Southwest’s route structure includes service to and from
many secondary or downtown airports such as Dallas Love Field, Houston Hobby, Chicago Midway,
Baltimore-Washington International, Burbank, Manchester, Oakland, San Jose, Providence, and
Ft. Lauderdale-Hollywood. These conveniently located airports are typically less congested than other
airlines’ hub airports, which has contributed to Southwest’s ability to achieve high asset utilization
because aircraft can be scheduled to minimize the amount of time they are on the ground. This, in turn,
has reduced the number of aircraft and gate facilities that would otherwise be required and is designed
to allow for higher Employee productivity over a long period of time. Given ever-evolving travel
patterns and labor market challenges, the Company continues to focus on better optimizing its route
network to support orderly, measured, and consistent growth, reducing inefficiencies, and improving
Employee productivity and operational resilience.
The Company’s focus on controlling costs also includes a continued commitment to pursuing,
implementing, and enhancing initiatives to reduce fuel consumption and improve fuel efficiency
(available seat miles per fuel gallon consumed). The Company focuses on minimizing fuel
consumption and improving fuel efficiency through fleet modernization and other fuel initiatives. For
example, in 2023, the Company added 86 Boeing 737 MAX 8 (“-8”) aircraft to its fleet, with the goal
of lowering operating costs, improving potential growth opportunities, restoring the Company’s
network to pre-pandemic levels, reducing carbon emissions per available seat mile, and further
modernizing the Company’s fleet with more fuel-efficient aircraft.
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Fuel and oil expense can be extremely volatile and unpredictable, and even a small change in market
fuel prices can significantly affect profitability. Although the Company’s jet fuel prices per gallon were
slightly lower in 2023, as compared with 2022, they remain at high historical levels. The Company’s
Fuel and oil expense for 2023 increased compared with 2022, primarily due to increased gallons of fuel
consumed, largely from increased trips. Fuel and oil expense remained the Company’s second largest
operating cost category for 2023. As evidenced by the table below, energy prices can fluctuate
significantly in a relatively short amount of time. The table below shows the Company’s average cost
of jet fuel inclusive of fuel taxes and fuel hedging impacts, for each year beginning in 2011 and during
each quarter of 2023.
Year
Cost
(Millions)
Average
Cost Per
Gallon
Percentage of
Operating
Expenses
2011 $ 5,751 $ 3.25 38.2%
2012 $ 6,156 $ 3.32 37.3%
2013 $ 5,823 $ 3.19 35.3%
2014 $ 5,355 $ 2.97 32.6%
2015 $ 3,740 $ 1.96 23.6%
2016 $ 3,801 $ 1.90 22.7%
2017 $ 4,076 $ 1.99 23.0%
2018 $ 4,616 $ 2.20 24.6%
2019 $ 4,347 $ 2.09 22.3%
2020 $ 1,849 $ 1.45 14.4%
2021 $ 3,310 $ 1.98 23.5%
2022 $ 5,975 $ 3.10 26.2%
2023 $ 6,217 $ 2.89 24.0%
First Quarter 2023 $ 1,547 $ 3.19 25.8%
Second Quarter 2023 $ 1,403 $ 2.60 22.5%
Third Quarter 2023 $ 1,564 $ 2.80 24.4%
Fourth Quarter 2023 $ 1,703 $ 3.01 23.6%
The Company’s fuel efficiency was aided in 2023, as compared with 2022, through the addition of 86
-8 aircraft to its fleet and by the retirement of 39 of its oldest, least fuel-efficient Boeing 737-700
(“-700”) aircraft. As of December 31, 2023, the Company had 223 -8 aircraft in its fleet. The Company
is also scheduled to begin receiving the Boeing 737 MAX -7 (“-7”) in 2024. In fourth quarter 2023, the
Company entered into supplemental agreements (the “Supplements”) to its purchase agreement with
The Boeing Company (“Boeing”) relating to the Company’s purchase of -8 and -7 aircraft
(collectively, “MAX aircraft”). Pursuant to the Supplements, the Company amended its order book
delivery schedule to better allocate aircraft deliveries for orderly and measured growth, to extend its
firm orders through 2031, and to add 108 firm orders and 108 MAX aircraft options. The Company
retired 39 Boeing -700 aircraft in 2023 and currently plans for 49 aircraft retirements in 2024. The
Company held 199 remaining MAX options as of December 31, 2023, in addition to 495 firm orders of
MAX aircraft to be delivered through 2031. The Company retains significant flexibility to manage its
fleet size, including opportunities to accelerate fleet modernization efforts (e.g., through accelerated
retirements of the Company’s -700 aircraft) if growth opportunities do not materialize. For further
information regarding the Company’s aircraft contractual order book see “Properties” and
“Management’s Discussion and Analysis of Financial Condition and Results of Operations.” The
4
delivery schedule for the -7 is dependent on the Federal Aviation Administration (“FAA”) issuing
required certifications and approvals to Boeing and the Company. The FAA will ultimately determine
the timing of the -7 certification and entry into service, and the Company therefore offers no
assurances that current estimations and timelines are correct.
The Company continues to undertake a number of other fuel conservation initiatives, which are
discussed in detail under “Environmental Sustainability.”
The table below sets forth the Company’s available seat miles produced per fuel gallon consumed
(fuel-efficiency) over the last five years:
Year ended December 31,
2023 2022 2021 2020 2019
Available seat miles per fuel gallon consumed 79.5 77.3 79.2 81.3 75.7
The Company also enters into fuel derivative contracts to manage its risk associated with significant
increases in fuel prices. The Company’s fuel hedging activities, as well as the risks associated with
high and/or volatile fuel prices, are discussed in more detail below under “Risk Factors,”
“Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and Note
11 to the Consolidated Financial Statements.
Salaries, wages, and benefits expense constituted approximately 43 percent of the Company’s
operating expenses in 2023 and was the Company’s largest operating cost category. The Company’s
ability to control labor costs is largely limited by the terms of its collective-bargaining agreements, and
increased labor costs from recently ratified contracts and rate inflation have negatively impacted both
the Company’s low-cost structure and the overall airline industry’s costs. The Company’s labor costs,
and risks associated therewith, are discussed in more detail below under “Business—Employees,”
“Risk Factors,” and “Management’s Discussion and Analysis of Financial Condition and Results of
Operations.”
Operational Disruption Action Plan
In late December 2022, the Company experienced a wide-scale operational disruption as historically
extreme winter weather spread across a significant portion of the United States, impacting the
Company’s operational plan and flight schedules. After Winter Storm Elliott, the Company was
challenged to realign flight crews, flight schedules, and aircraft for a period of several days during this
peak demand travel period. This disruption and subsequent recovery efforts resulted in the cancellation
of more than 16,700 flights during the period from December 21 through December 31, 2022. As
discussed below under “Management’s Discussion and Analysis of Financial Condition and Results of
Operations,” the December 2022 operational disruption had a significant negative impact on the
Company’s results of operations in fourth quarter 2022 and first quarter 2023. For first quarter 2023,
these events created a deceleration in bookings, primarily isolated to January and February 2023, as
well as increased expenses, primarily in the form of reimbursing Customers for costs incurred as a
result of the flight cancellations.
Following these events, the Company conducted a thorough internal review, working with the
Company’s Board of Directors (the “Board”), and engaged respected aviation consulting firm Oliver
Wyman for a third-party assessment. To boost operational resiliency in key areas across the Company
5
and to mitigate the risk of recurrence, the Company developed a three-part tactical action plan focused
on improving winter operations, accelerating operational-related investments, and enhancing cross-
team collaboration. The Company’s action plan was released in March 2023 and key winter operations
steps were completed as of October 2023.
Improve Winter Operations
During 2023, the Company reinforced its airport infrastructure, increased available equipment, and
bolstered overall winter preparedness at key airports with the potential for severe winter weather. The
major initiatives included increasing available equipment to manage the effects of winter weather, such
as deicing trucks, deicing pads, and ground equipment; storage capacity of deicing fluid at key airports;
and engine covers and heaters to protect aircraft and ground equipment in very low temperatures.
Additionally, the Company increased staffing across the network to support busy travel periods and to
assist at airports where extreme cold requires rotating Employees working outside more frequently.
The Company also enhanced its winter operations training. Further, the Company invested in tools and
processes to support critical decision making during the winter season, such as improving its holdover
capabilities (including introduction of a liquid water equivalent system to better gauge dynamic local
weather conditions and provide more precise information for Pilots and Dispatchers) and refining
ramp-cleaning procedures to better keep surfaces free of frozen precipitation.
Accelerate Operational Investments
Following the December 2022 operational disruption, the Company reprioritized its timeline for
upgrading tools and technology expected to help recover operations faster during irregular operations.
During 2023, the Company completed multiple Crew technology enhancements, including upgrades to
the software that reassigns Crews during disruptions and bolstered phone system call capacity to better
handle large call volumes from both Flight Crews and Customers. The Company is also improving the
tool responsible for electronically notifying Flight Crews of their new flight assignments and allowing
them to electronically acknowledge changes in their work plan. Additionally, the Company is
continuing to enhance the ways Customers stay informed about the location and status of their bags.
Enhance Cross-Team Collaboration
The Company has enhanced collaboration across its Teams and improved the tools and procedures to
streamline communication and decision-making. For instance, during 2023 the Company combined the
Team who designs its flight schedule with the Team overseeing the network operations control in order
to closely align network design and execution. Further, the Company implemented enhanced real-time
dashboards for increased visibility to better monitor the health of the network. The Company also
enhanced capabilities to alert, define, and escalate awareness of potential issues and established clearer
lines of communication among the groups operating the airline. Finally, the Company invested in new
cross-collaboration processes and optimization tools focused on decision making associated with
irregular operations adjustments.
While the Company completed the key items in its action plan, no assurance can be given that these
efforts to boost operational resiliency in key areas across the Company will be successful in
eliminating the risk of recurrence. The Company continues to monitor and improve its operations, but
it cannot ensure that the changes the Company has made, given the complexity of the airline network,
would prevent significant operational disruptions in the future or allow the Company to perform as
well as or better than its competitors. See “Risk Factors—Operational Risks” for additional
information.
6
Fare Structure
General
Southwest offers a relatively simple fare structure that features competitive fares and product benefits,
including unrestricted fares, as well as lower fares available on a restricted basis.
Southwest fare products include four major categories: “Wanna Get Away
®
,” “Wanna Get Away
Plus
®
,” “Anytime,” and “Business Select
®
,” to provide Customers options when choosing a fare. All
fare products include the privilege of two free checked bags (weight and size limits apply). Southwest
does not charge fees for cancellations or changes to flight reservations, although fare differences may
apply.
• “Wanna Get Away” fares are generally the lowest fares and are often subject to advance
purchase requirements. They are non-refundable, but, subject to Southwest’s No-Show
Policy, flight credit for the fare paid for unused travel by the Customer (“flight credit”) may
be applied towards future travel on Southwest. Subject to Southwest’s No-Show Policy,
Wanna Get Away fares also enable a same-day standby listing, free of airline charges, if
there is another flight that departs on the same day as the original flight and is between the
same origin and destination airports, but the Customer is required to pay any additional
government taxes and fees associated with voluntary changes in their itinerary. Under
Southwest’s Rapid Rewards
®
loyalty program, Wanna Get Away fares earn six Rapid
Rewards points for each dollar spent on the base fare. The Company’s loyalty program is
discussed below under “Rapid Rewards Loyalty Program.”
• “Wanna Get Away Plus” fares are often subject to advance purchase requirements. They are
non-refundable, but, subject to Southwest’s No-Show Policy, flight credit may be applied
towards future travel on Southwest. Wanna Get Away Plus fares earn eight Rapid Rewards
points for each dollar spent on the base fare. Wanna Get Away Plus fares offer Transferable
Flight Credit
™
that enables Customers to transfer an eligible unused flight credit to another
traveler for future use. Both travelers must be Rapid Rewards members and only one transfer
is permitted. For bookings through a Southwest Business (corporate travel) channel, a
transfer may only be made to an employee of the same organization. Subject to Southwest’s
No-Show Policy, Wanna Get Away Plus fares also enable a same-day confirmed change,
free of airline charges, if there is an open seat on another flight that departs on the same day
as the original flight and is between the same origin and destination airports, but the
Customer is required to pay any additional government taxes and fees associated with
voluntary changes in their itinerary. If there is no open seat on this different flight, a traveler
may request to be added to the standby list for that flight.
• “Anytime” fares may be subject to advance purchase requirements. They are refundable if
canceled, subject to Southwest’s No-Show Policy, or flight credit may be applied towards
future travel on Southwest. If this fare is purchased with non-refundable flight credit, then
the resulting flight credit will be non-refundable if travel is canceled. Anytime fares earn 10
Rapid Rewards points for each dollar spent on the base fare. Anytime fares also receive
EarlyBird Check-In
®
. See “Ancillary Services” below for further information about
EarlyBird Check-In. Additionally, Anytime fares receive Priority Lane and Express Lane
access through check-in and security lines where available. Further, Anytime fares receive
7
all of the benefits of Wanna Get Away Plus fares, including Transferable Flight Credit and
same-day confirmed changes and standby.
• “Business Select” fares may be subject to advance purchase requirements. They are
refundable if canceled, subject to Southwest’s No-Show Policy, or flight credit may be
applied towards future travel on Southwest. If this fare is purchased with non-refundable
flight credit, then the resulting flight credit will be non-refundable if travel is canceled.
Business Select fares also include additional perks such as priority boarding with a boarding
position in the first 15 boarding positions within boarding group “A,” 12 Rapid Rewards
points per dollar spent on the base fare—the highest loyalty point multiplier of all Southwest
fare products, one complimentary premium beverage coupon for the day of travel
(Customers must be of legal drinking age to drink alcoholic beverages), and free Inflight
Internet service on Wi-Fi enabled aircraft, where available. Business Select fares also receive
all of the benefits of Anytime fares, including Priority Lane and Express Lane access through
check-in and security lines where available, Transferable Flight Credit, and same-day
confirmed changes and standby.
Southwest’s No-Show Policy applies if a Customer does not change or cancel a flight segment at least
ten minutes prior to scheduled departure and the Customer does not travel on the scheduled flight. In
such event, subject to certain exceptions, all unflown segments associated with the reservation will be
canceled, and (i) with respect to a Wanna Get Away and Wanna Get Away Plus fares, the fare paid for
unused travel will be forfeited; and (ii) with respect to Anytime and Business Select fares, the fare paid
for unused travel will be held as a flight credit for future travel on Southwest.
In order to enhance and expand upon its already generous and flexible ticketing policies, the Company
announced in July 2022 that flight credits will no longer expire. The Company continues to expect that
this policy change, combined with its other attractive brand attributes, will contribute to an increase in
Customer loyalty. Flight credits for non-refundable fares are issued as long as the reservation is
cancelled more than ten minutes prior to the scheduled departure. Flight credits or refunds for
refundable fares are issued regardless of cancellation time.
Ancillary Services
The Company offers ancillary services such as Southwest’s EarlyBird Check-In
®
, Upgraded Boarding,
and transportation of pets and unaccompanied minors, in accordance with Southwest’s respective
policies.
EarlyBird Check-In provides Customers with automatic check-in and an assigned boarding position
before general boarding positions become available, thereby improving Customers’ seat selection
options (priority boarding privileges are already a benefit of being an “A-List” or “A-List Preferred”
tier member under the Company’s Rapid Rewards loyalty program). EarlyBird Check-In pricing is
based on multiple factors, including the length of the flight and the historical popularity of EarlyBird
Check-In on the route.
When available, Southwest sells Upgraded Boarding at the airport or on Customer mobile devices,
which allows a Customer to pay for an open priority boarding position in the first 15 positions in its
“A” boarding group.
Southwest’s Pet Policy provides Customers an opportunity to travel with a small cat or dog in the
aircraft cabin on domestic flights. Southwest also has an unaccompanied minor travel policy, with
8
pricing to address the administrative costs and the extra care necessary to safely transport these
Customers.
Rapid Rewards Loyalty Program
Southwest’s Rapid Rewards loyalty program enables program members (“Members”) to earn points for
every dollar spent on Southwest base fares, also including purchases paid with LUV Vouchers, gift
cards, or flight credit, with no portion of the purchase price paid with Rapid Rewards points. The
amount of points earned under the program is based on the base fare and fare class purchased, with
higher fare products (e.g., Business Select) earning more points than lower fare products (e.g., Wanna
Get Away). As discussed above under “Fare Structure - General,” each fare class is associated with a
points earning multiplier, and points for flights are calculated by multiplying the base fare for the flight
by the fare class multiplier. The amount of points required to be redeemed for a flight is based on the
base fare and a multiplier. Under the program, (i) Members are able to redeem their points for every
available seat, every day, on every flight, with no blackout dates; and (ii) points do not expire.
Under the program, Members continue to accumulate points until the time they decide to redeem them.
As a result, the program provides Members significant flexibility and options for earning and
redeeming rewards. For example, Members can earn more points (and achieve tier status such as
A-List, A-List Preferred, or a Companion Pass
®
faster) by purchasing higher fare tickets. Members
also have significant flexibility in redeeming points, such as the opportunity to book in advance to take
advantage of a lower fare ticket (including many fare sales) requiring fewer points, or by being able to
redeem at the last minute, if seats are still available for sale. Members can also earn points through
qualifying purchases with Rapid Rewards Partners (which include, for example, car rental agencies,
hotels, and restaurants), as well as by using Southwest’s co-branded Chase
®
Visa credit cards. In
addition to earning points for revenue flights and qualifying purchases with Rapid Rewards Partners,
Members also have the ability to purchase, gift, and transfer points, as well as the ability to donate
points to selected charities.
Southwest’s Rapid Rewards loyalty program features tier status and Companion Pass programs for the
most active Members, including “A-List” and “A-List Preferred” status. A Member who flies 20
qualifying one-way flight segments booked through Southwest or earns 35,000 tier qualifying points
per calendar year will qualify for A-List status. A Member who flies 40 qualifying one-way flights
booked through Southwest or earns 70,000 tier qualifying points per calendar year will qualify for
A-List Preferred status. The Member will maintain A-List or A-List Preferred status for the remainder
of the calendar year in which the status is earned and for the entire calendar year immediately
following. Both A-List and A-List Preferred Members enjoy benefits such as priority check-in and
security lane access, where available, as well as dedicated phone lines, standby priority, and an
earnings bonus on eligible revenue flights (25 percent for A-List and 100 percent for A-List Preferred).
In addition, A-List Preferred Members enjoy free inflight satellite internet service on WiFi-enabled
aircraft, where available, and up to two complimentary premium drinks per flight on flights traveling
176 miles or more, added directly to their mobile boarding passes. Members who attain A-List or
A-List Preferred status receive priority boarding privileges. When these Customers purchase travel at
least 36 hours prior to flight time, they receive the best boarding position available (generally, an “A”
boarding pass). If an A-List or A-List Preferred Member’s plans change, subject to Southwest’s No
Show Policy, they are entitled to same-day confirmed change, free of airline charges, if there is an
open seat on another flight that departs on the same day as the original flight and is between the same
origin and destination airports, but the Customer is required to pay any additional government taxes
9
and fees associated with changes in their itinerary. If there is no open seat on this different flight, a
traveler may request to be added to the standby list for that flight. Another feature of the Rapid
Rewards loyalty program is the Companion Pass. Members who fly 100 qualifying one-way flights or
earn 135,000 qualifying points in a calendar year automatically receive a Companion Pass, which
provides for unlimited travel for the designated Companion free of charges (other than taxes and fees).
The Companion Pass is valid for the remainder of the calendar year in which status is earned and for
the following full calendar year to any destination available on Southwest for a designated Companion
of the qualifying Member. The Member and designated Companion must travel together on the same
flight.
In addition, the Company has announced that, beginning in early 2024, Members will be able to pay
for their flights with a combination of cash and Rapid Rewards points—starting with as few as 1,000
points. At launch, bookings paid for with a combination of points plus other forms of eligible payment
will not earn Rapid Rewards points, tier qualifying points for A-List or A-List Preferred status, or
Companion Pass qualifying points, but will earn tier qualifying segment credits.
During 2021, the Company added Rapid Rewards Business, giving businesses the ability to earn Rapid
Rewards points. By joining Rapid Rewards Business, companies earn Rapid Rewards points that can
be applied toward travel on the company’s behalf, while travelers who are Rapid Rewards Members
also earn Rapid Rewards points in their personal accounts. Rapid Rewards business accounts generally
have the same opportunities and benefits to earn and redeem points as individual Member accounts.
Southwest’s Rapid Rewards loyalty program has been designed to drive more revenue by (i) bringing
in new Customers, including new Members, as well as new holders of Southwest’s co-branded Chase
Visa credit cards; (ii) increasing business from existing Customers; and (iii) strengthening the
Company’s Rapid Rewards hotel, rental car, credit card, and other partnerships.
Year ended December 31,
2023 2022 2021
Flight awards redeemed (millions) 10.9 9.2 8.1
For 2023, 2022, and 2021, Customer redemption of flight awards accounted for approximately
16.3 percent, 15.0 percent, and 17.3 percent of revenue passenger miles flown, respectively. The
Company’s accounting policies with respect to its loyalty programs are discussed in more detail in
Note 1 to the Consolidated Financial Statements.
Investments in Customer Experience
In 2022, the Company announced its multi-year plan to modernize and transform the Customer
Experience. These enhancements, expected to cost over $2 billion over a five-year period, include the
Company’s plans to:
• bring enhanced WiFi connectivity onboard aircraft;
• install latest-technology onboard power ports on MAX aircraft to charge personal devices at
every seat;
• offer larger overhead bins on new aircraft deliveries with more space and easier access to
carryon items;
10
• introduce more entertainment options and a wider variety of refreshments in the cabin; and
• enable new self-service capabilities to bring elevated ease in doing business with the
Company, benefiting Employees and Customers.
During 2023, the Company completed the enhanced WiFi connectivity onboard its aircraft in order to
improve WiFi speed, reliability, and bandwidth. Its new -8 aircraft deliveries are equipped with latest-
generation, upgraded WiFi hardware, and the Company completed its upgrade of the WiFi hardware on
its existing fleet. In late 2023, the Company also began taking delivery of MAX aircraft with the latest-
generation of onboard USB-A and USB-C power ports on every seat, with a space-saving system that
maintains legroom. The Company is also installing the in-seat power ports onboard its existing MAX
fleet. Retrofits for in-seat power have begun and are occurring at a pace of approximately five aircraft
per month with a goal of ramping up the pace in 2024, barring any additional supply chain issues. As
of December 31, 2023, the Company had 17 aircraft with in-seat power. Further, the Company’s new
-8 aircraft will come equipped with larger overhead bin space, which is expected to result in faster
boarding, fewer gate checked bags, and a better Customer experience. As of December 31, 2023, the
Company had approximately 69 aircraft with larger overhead bins. Southwest has also invested in
modernizing its airport spaces by installing new lobby signage, which is expected to facilitate self-
service, enhance the overall visual appeal of the lobbies, and make Customers’ travel journey easier.
Southwest offers inflight entertainment and connectivity service on WiFi-enabled aircraft. Southwest’s
suite of complimentary offerings onboard WiFi-enabled aircraft includes movies-on-demand,
messaging, music, live and on-demand television, a flight tracker, and more. These enhanced free
inflight entertainment offerings include over 125 free movies-on-demand each month and free app
messaging via iMessage or WhatsApp. The television product consists of at least 13 live channels and
approximately 70 on-demand recorded episodes from popular television series. The inflight
entertainment service allows Customers to enjoy gate-to-gate entertainment directly on their personal
wireless devices. While on WiFi-enabled aircraft, Customers can also purchase satellite internet
service while A-List Preferred Members and Business Select Customers receive complimentary
internet access. Activating internet service gives Customers the ability to stream videos, complete work
tasks, and browse social media.
Digital Hospitality, Southwest.com, and Direct to Customer Distribution Approach
The Company primarily offers its fare products directly to Customers through its Internet website,
Southwest.com, and the Southwest App. For the years ended December 31, 2023, and December 31,
2022, approximately 82 percent and 83 percent, respectively, of the Company’s Passenger revenues
originated from Southwest.com or the Southwest App (including revenues from SWABIZ
®
, the
Company’s online booking tool designed for business Customers who prefer a self-service and
low-cost solution for booking their air travel on Southwest). This “direct to Customer” distribution
approach has historically provided a cost advantage for the Company because it eliminates fees
associated with the use of third-party distribution channels such as third-party online travel platforms.
The Company augments its direct to Customer distribution approach by offering a broad suite of digital
platforms to support Customers’ travel needs, including full featured websites and apps. These digital
platforms help Customers book and manage their Southwest air travel and facilitate the purchase of the
Company’s ancillary products, including Fare Upgrades, EarlyBird Check-In, Upgraded Boarding,
vacation packages, rental car reservations, hotel reservations, and travel activities. In addition, the
digital platforms provide self-service tools for trip management and Customer support.
11
The Company is committed to its goal of widening its Customer Service advantage by enhancing
digital Hospitality. The Company is amid a multi-year digital service modernization program designed
to, among other things, provide better Customer Service at a lower cost. Key focus areas of the digital
service modernization program include contact center service modernization, airport service
modernization, and disruptions management. In 2023, the Company activated multiple digital service
improvements including, among others, digital standard bag check-in, digital bag tracking, digital
baggage claims, same-day self-service flight changes with support for free changes for premium fares
and tier members on eligible trips, split booking capability, improved self-service rebooking options,
improvements to the flight cancellation experience, improved flight status messaging, digital refund
capabilities for cancellations, and return trip e-mail reminders. The Company’s digital Help Center,
Travel Advisory Center, and trip communications capabilities also underwent optimization to better
prepare Customers for using the Company’s products and services. The Company made improvements
to trip messaging channels and activated a robust in-app messaging strategy, all of which now leverage
more personalized data for increasing relevant trip communications to better provide airport and
Customer specific trip information. The Company also continues to explore and pursue generative
artificial intelligence (“AI”) capabilities with a goal to improve Customer service and to drive lower
cost while exceeding Customers’ Hospitality expectations.
In 2023, the Company experienced significantly fewer (i) contact center calls per flight and (ii) airport
lobby transactions, each as compared with 2019, as well as strong app utilization on the day of travel.
These improvements helped reduce contact per trip in 2023 versus 2019. Lobby autonomy, a measure
of self-service efficiency at the airport, increased in 2023 versus 2019. The Company’s digital service
modernization program is expected to continue to deliver additional enhancements and efficiencies in
2024.
The Company also continues to improve digital revenue generating capabilities. The Company
activated a robust suite of optimizations designed to improve product performance for air sales,
Upgraded Boarding, EarlyBird Check-In, and other ancillary products such as Cars, Hotels, and
Vacations. In 2023, the Company added, among other things, free Inflight Internet benefits for
Business Select fares, up to two free drinks for A-List Preferred Customers with digital drink coupons
on flights of 176 miles or more, free same-day standby travel for Wanna Get Away fares subject to
conditions, nearby airport digital shopping capabilities, an improved digital route map with price
points, overnight connection flight options, improved low fare promotion capabilities in the app,
improved awareness of Buy Now Pay Later capabilities, a redesigned and improved Special Offers
section, an enhanced push messaging marketing strategy, automated Rapid Rewards monthly
statements, improved Rapid Rewards marketing content, improvements to account management, and
more prominent Southwest Business brand awareness. The Company also invested in new technology
to support AI-based marketing efforts and more personalized marketing capabilities.
Southwest Business
®
Initiatives
In addition to improvements in the Company’s consumer-direct Southwest.com channel of distribution,
in recent years the Company has taken significant action, including investments in Employees,
processes, and technology, in order to grow its corporate travel business with the goal of making it
easier for corporate travel Customers and travel management companies to do business with
Southwest. The Company employs a multi-channel distribution strategy for its corporate business
travel, offering the ability for business travelers and travel decision makers to book Southwest fares
within all major Global Distribution System platforms via Amadeus, Travelport, and Sabre channels,
12
through third-party partners directly connected to the Company’s host reservation system, or through
the Company’s free corporate online booking tool, SWABIZ
®
.
The Company utilizes Airlines Reporting Corporation to implement industry standard processes to
handle the settlement of tickets booked through Travelport, Amadeus, and Sabre channels. The
Company also utilizes ATPCO Routehappy to provide detailed product information that supports
robust shopping and selling processes in third-party booking channels.
In 2023, the Company launched Southwest Business Meetings, a new product for its corporate
Customers that is designed to make it easier for meeting planners to manage travel on Southwest by
streamlining the process to book group travel for meetings and conventions. In 2022, the Company
launched its new travel portal, Southwest Business Assist
™
. The self-service tool enables corporate
travel buyers, travel decision makers, and travel management companies to better manage their
business travel on Southwest using dashboards, reports, automated processing of travel benefits, and
Customer Service. The on-demand self-service tool provides access to real-time information and
reporting. Southwest Business has also continued to invest in and enhance SWABIZ with mobile
capabilities. SWABIZ is designed for business Customers who prefer a self-service and low-cost
solution for booking their air travel on Southwest. The site also facilitates car and hotel bookings.
Technology Initiatives
The Company is focused on the prioritization and execution of its technology investments through an
evolving multi-year plan, with the goal of developing stronger, more adaptable, more efficient, and
more reliable technology systems to support the Company’s strategic priorities. The Company has
committed, and plans to continue to commit, significant resources to technology improvements in
support of its ongoing operations and initiatives. During 2023, among other things, the Company
invested in technology and tools that are expected to enhance resiliency and improve its recovery
during irregular operations, implemented a new revenue management system, introduced Customer
bag tracking, enhanced Customer digital self-service capabilities, and launched Southwest Business
Meetings. During 2022, among other things, the Company added technology for (i) a new fare product
launch; (ii) a new human resources and payroll system; (iii) a new business travel management system;
and (iv) enhanced cyber controls and monitoring. During 2021, the Company achieved the significant
milestone of getting all its aircraft into a single system for aircraft maintenance and record-keeping.
The Company continues to invest significantly in technology resources including, among others, the
Company’s systems related to (i) flight planning and scheduling designed to improve operating
efficiency; (ii) daily flight schedule management designed to improve fleet utilization at lower
incremental costs; (iii) aircraft turn capabilities designed to improve operating efficiency; (iv) crew
mobility and scheduling designed to improve operating quality and resiliency; (v) foundational
operating systems; (vi) ancillary products, including vacation packages; (vii) financial planning;
(viii) Customer Service Agent mobility; (ix) technology infrastructure and cybersecurity; (x) digital
Customer Service modernization; and (xi) and Customer bookings using a combination of cash and
Rapid Rewards points.
Environmental Sustainability
The Company remains steadfast in its desire to pursue, implement, and enhance initiatives to address
the Company’s impact on the environment. Over the years, the Company has undertaken a number of
13
initiatives that have a direct impact on its fuel conservation and emissions-related reduction efforts,
such as the following:
• introduction of the MAX aircraft into the Company’s fleet, which is more fuel-efficient and
releases fewer CO
2
emissions per available seat mile than the Company’s previous
generation of 737 aircraft;
• installation of winglets, which reduce drag and increase fuel efficiency, on all aircraft in the
Company’s fleet;
• application of periodic engine washes, which helps improve fuel efficiency;
• implementation of procedures for the use of electric ground power and pre-conditioned air
for aircraft at the gate, when available;
• replacement of eligible internal combustion ground support equipment with electric
equipment at select locations;
• deployment of auto-throttle and vertical navigation to maintain optimum cruising speeds;
• implementation of engine start procedures to support the Company’s single engine taxi
procedures;
• implementation of procedures on the timing of auxiliary power unit starts on originating
flights to reduce auxiliary power unit usage;
• implementation of fuel planning initiatives to safely reduce loading of excess fuel;
• retrofitting of aircraft cabin interiors to reduce weight;
• implementation of procedures to reduce aircraft engine idle speed while on the ground,
which also increases engine life;
• utilization of Company-optimized routes (including flying the best wind routes to take
advantage of tailwinds or to minimize headwinds);
• improvements in flight planning algorithms to better match the Company’s aircraft flight
management system and thereby enabling the Company to fly at the most efficient altitudes;
• substitution of Pilot and Flight Attendant flight bags and paper manuals with lighter
Electronic Flight Bag tablets; and
• implementation of Real Time Descent Winds (automatic uplinking of up-to-date wind data to
the aircraft, allowing crews to time the descent to minimize thrust inputs and, as a result,
improve fuel efficiency per flight).
The Company participates in Required Navigation Performance (“RNP”) operations as part of the
FAA’s Performance Based Navigation program, a key component of the Next Generation
Transportation System (“NextGen”), which is intended to modernize the U.S. air traffic system by
14
addressing limitations on air transportation capacity and making more efficient use of airspace. RNP
combines the capabilities of advanced aircraft avionics, satellite navigation (instead of less precise
ground-based navigation), and new flight procedures to enhance navigational and operational
capabilities, improve fuel efficiency, and minimize greenhouse gas emissions. RNP approaches, which
are published by the FAA, are currently available at 66 of the airports Southwest serves. The
Company’s use of RNP approaches is currently limited, and it continues to work with the FAA to
develop and seek more use of RNP approaches and to evolve air traffic control rules to support greater
utilization of RNP.
In 2021, the Company announced near- and long-term environmental sustainability goals, in addition
to a series of actions and initiatives designed to assist the Company in achieving these goals. The
Company refreshed its environmental sustainability plan in early 2023 and continually monitors
developments related to climate change and evaluates its goals and progress against these
developments. The Company expects its path toward achievement of these goals will depend on,
among other things, (i) increased use of sustainable aviation fuel (“SAF”), which is not presently
available at scale or at prices competitive to jet fuel; (ii) improved fuel efficiency from fleet renewal or
planned fuel efficiency initiatives; (iii) operational initiatives; and (iv) technological innovation.
During 2022, the Company invested in SAFFiRE Renewables, LLC (“SAFFiRE”), a company formed
by D3MAX, LLC, as part of a Department of Energy (“DOE”)-backed project to develop and produce
scalable SAF. Funded with a DOE grant matched by the Company’s investment, SAFFiRE intends to
utilize technology developed by the DOE’s National Renewable Energy Laboratory to convert corn
stover, a widely available waste feedstock in the United States, into renewable ethanol that then would
be upgraded into SAF. During 2023, the Company formed Southwest Airlines Renewable Ventures
LLC, a wholly owned subsidiary of the Company, to manage its investment in SAFFiRE and engage in
other similar activities in support of the Company’s SAF goals, initiatives, and strategies.
As part of its commitment to corporate sustainability, the Company has published the Southwest One
Report describing the Company’s environmental sustainability goals, actions, initiatives, and
strategies, which include the foregoing and other efforts to address greenhouse gas emissions and other
environmental matters such as energy and water conservation, waste minimization, and recycling.
Information contained in the Southwest One Report is not incorporated by reference into, and does not
constitute a part of, this Form 10-K. While the Company believes that the disclosures contained in the
Southwest One Report and other voluntary disclosures regarding environmental, social, and
governance (“ESG”) matters are responsive to various areas of investor interest, the Company believes
that certain of these disclosures do not currently address matters that are material to the Company’s
operations, strategy, financial condition, or financial results, although this view may change in the
future based on new information that could materially alter the estimates, assumptions, or timelines
used to create these disclosures. Given the estimates, assumptions and timelines used to create the
Southwest One Report and other voluntary disclosures, the materiality of these disclosures is
inherently difficult to assess in advance.
Regulation
The airline industry is heavily regulated, especially by the federal government, and there are a
significant number of governmental agencies and legislative bodies that have the ability to directly or
indirectly affect the Company and/or the airline industry financially and/or operationally. Regulations
affecting the Company and/or the airline industry that have been or may be imposed by several of these
governmental agencies and legislative bodies include, but are not limited to, those discussed below.
15
In 2024, Congress is expected to enact an FAA Reauthorization bill. This major piece of legislation
could result in new regulatory mandates and/or tax increases imposed on airlines. This bill is also
likely to be a vehicle for Congress to address issues related to the operations and modernization of the
air traffic control system; the federal government’s regulatory oversight of airlines, airline
manufacturers, and other aviation stakeholders (including directing one or more federal agencies to
promulgate new rulemakings); and long-term work force issues affecting pilots, aviation mechanics,
and air traffic controllers.
Economic and Consumer Protection Regulation
Regulation by the U.S. Department of Transportation
The U.S. Department of Transportation (“DOT”) regulates economic operating authority for air
carriers and consumer protection for airline passengers. The DOT may take legal enforcement action
against air carriers for violating their statutes or regulations by imposing civil penalties up to $40,272
per occurrence.
To provide passenger transportation in the United States, a domestic airline is required to hold a
Certificate of Public Convenience and Necessity from the DOT. A Certificate of Public Convenience
and Necessity is unlimited in duration, and the Company’s certificate generally permits it to operate
among any points within the United States and its territories and possessions. Additional DOT
authority, in the form of a certificate or exemption from certificate requirements, is required for a U.S.
airline to serve foreign destinations either with its own aircraft or via code-sharing with another airline.
Exemptions granted by the DOT to serve international markets are generally limited in duration and
are subject to periodic renewal requirements. The DOT may revoke a certificate or exemption, in
whole or in part, for failure to comply with federal aviation statutes, regulations, orders, or the terms of
the certificate or exemption itself.
The DOT’s consumer protection and enforcement authority is derived primarily from a federal
statutory prohibition on “unfair or deceptive practices or unfair methods of competition” by air
carriers. A new DOT rule took effect in January 2021, codifying the definitions for the terms “unfair”
and “deceptive” in the DOT’s regulations by adopting the definitions used by the Federal Trade
Commission, and amending and clarifying the procedures the DOT will follow when engaging in
aviation consumer protection rulemaking and enforcement. The purpose of this new rule is to help
establish clear and consistent criteria for unfair or deceptive practices while aligning DOT’s oversight
of aviation entities with other government agencies’ oversight of other sectors of the economy
regarding unfair or deceptive practices.
Under the above-described authority, the DOT has adopted so-called “Passenger Protection Rules,”
which address a wide variety of matters, including flight delays on the tarmac, chronically delayed
flights, denied boarding compensation, baggage liability requirements, ticket refunds, and advertising
of airfares, among others. For example, under the DOT’s tarmac delay rule and subject to limited
exceptions, air carriers must not allow an aircraft to remain on the tarmac for more than 3 hours (for
domestic delays) or more than 4 hours (for international delays), without allowing passengers to
deplane.
In addition, the Passenger Protection Rules require airlines to (i) display ontime performance on their
websites; (ii) adopt customer service plans, publish those plans on their website, and audit their own
compliance with their plans; (iii) designate an employee to monitor the performance of airlines’ flights;
16
(iv) provide information to passengers on how to file complaints; (v) respond in a timely and
substantive fashion to consumer complaints; (vi) pay compensation to each passenger denied boarding
involuntarily from an oversold flight; (vii) refund any checked bag fee for permanently lost luggage;
(viii) prominently disclose all potential fees for optional ancillary services on their websites; and
(ix) refund passenger fees paid for ancillary services if a flight cancels or oversells and a passenger is
unable to take advantage of such services.
The Passenger Protection Rules also require that (i) advertised fares include all government-mandated
taxes and fees; (ii) passengers be allowed to either hold a reservation for up to 24 hours without
making a payment or cancel a paid reservation without penalty for 24 hours after the reservation is
made, as long as the reservation is made at least seven days in advance of travel; (iii) fares may not
increase after purchase; (iv) baggage fees must be disclosed to the passenger at the time of booking;
(v) the same baggage allowances and fees must apply throughout a passenger’s trip; (vi) baggage fees
must be disclosed on e-ticket confirmations; and (vii) passengers must be promptly notified in the
event of delays of more than 30 minutes or if there is a cancellation or diversion of their flight.
As discussed below, in 2024, the DOT may finalize two new passenger protection rules for which the
DOT initiated rulemakings in 2022. The Company does not expect either proposed rule, if finalized, to
have a significant impact on the Company given its existing policies and practices with respect to
refunds, travel credits, and critical ancillary services.
First, the DOT may finalize its proposed rule on refunds of airline tickets and unused ancillary fees.
The anticipated final rule would codify existing guidance that requires air carriers and ticket agents to
provide requested refunds to passengers when a carrier cancels or significantly changes a flight to,
from, or within the United States. According to the DOT, this rulemaking would also (a) clarify that
the refunds must be prompt; (b) provide definitions of “cancellation” and “significant change;”
(c) address protections for consumers who are unable to travel due to government restrictions;
(d) require airlines to refund checked baggage fees when the airline fails to deliver the bags in a timely
manner; and (e) require airlines to promptly provide a refund to a passenger of any ancillary fees paid
for services that the passenger did not receive.
Second, the DOT may finalize its proposed rule on enhancing the transparency of airline ancillary fees.
The DOT may issue a final rule to amend its aviation consumer protection regulations to require that
consumers have ancillary fee information, including baggage fees, change fees, cancellation fees, and
seat fees that impact families traveling with children at the time of ticket purchase. The final rule may
require fees for certain ancillary services to be disclosed at the first point in a search process where a
fare is listed, rather than on the purchase page.
The DOT may also initiate two new rulemakings on topics related to passenger protections in 2024.
First, the DOT has announced that it plans to initiate rulemaking on family seating in air transportation.
The potential rule would require airlines to seat children aged 13 and under adjacent to an
accompanying adult at no additional cost, subject to limited conditions.
Second, the DOT may initiate new rulemaking to codify the amenities that airlines must provide when
there is a cancellation or significant delay that is caused by factors “within the airline’s control.” The
proposed rule may require U.S. and foreign air carriers to adopt and adhere to customer service plans
identifying essential services (e.g., meals, rebooking, hotel, and transportation to or from hotel). In
addition, the proposed rule may also require air carriers to provide cash compensation to mitigate
17
passenger inconveniences when the cause of a cancellation or delay for flights to, within, and from the
United States, was due to circumstances within the airline’s control.
The DOT also has statutory authority to prohibit discrimination by airlines against consumers on the
basis of (i) disability; and (ii) race, religion, national origin, sex, or ancestry.
On August 1, 2023, the DOT finalized its rule on accessible lavatories. The rule requires airlines to
have one accessible (larger) lavatory on new narrow-body aircraft in the future. Air carriers must
comply with these measures with respect to new aircraft that the air carrier operates that were
(i) originally ordered after October 3, 2033, (ii) delivered after October 2, 2035, or (iii) are part of a
new type-certificated design filed with the FAA or a foreign carrier’s safety authority after October 2,
2024. The new rule does not require a retrofit of existing aircraft. The Company anticipates that this
rule could impose substantial costs on the Company and have a material effect on the Company’s
capital expenditures, earnings, and competitive position.
Aviation Taxes and Fees
The statutory authority for the federal government to collect most types of aviation taxes, which are
used, in part, to finance programs administered by the FAA, must be periodically reauthorized by the
U.S. Congress. The FAA Reauthorization Act of 2018 (the “2018 Reauthorization Act”) extended most
commercial aviation taxes through September 30, 2023. As of January 2024, Congress has passed a
series of short-term extensions of these taxes as it works to enact a multi-year FAA Reauthorization
bill. The two principal FAA-related taxes that need to be reauthorized periodically are the 7.5% excise
tax (applied to the base fare of an airline ticket as well as any mandatory passenger fees charged by the
airline) and the domestic segment tax ($4.80 per passenger segment). The domestic segment tax, as
well as the international arrival/departure tax, are annually adjusted for inflation by the Internal
Revenue Service.
In addition to FAA-related taxes, there are additional federal taxes related to the U.S. Department of
Homeland Security. These taxes do not need to be reauthorized periodically. Congress has set the
Transportation Security Fee paid by passengers at $5.60 per one-way passenger trip originating in the
United States. In addition, international passengers arriving in the United States are subject to U.S.
immigration and customs fees that are indexed to inflation. These fees are used to support the
operations of U.S. Customs and Border Protection (“CBP”). Finally, the U.S. Department of
Agriculture’s Animal and Plant Health Inspection Service imposes an agriculture inspection fee on
international passengers arriving in the United States.
Airline passengers are also required to pay a Passenger Facility Charge (“PFC”), a user fee that is
authorized via federal statute but assessed by each airport. The maximum PFC is $4.50 per passenger
enplanement. New or higher aviation taxes or user fees (including but not limited to the PFC), as well
as new legislative mandates, may be imposed by Congress. One major piece of legislation that
Congress is expected to address in 2024 is FAA reauthorization. Congress is expected to pass an FAA
reauthorization bill in 2024. This legislation could be the vehicle for increases in one or more of the
taxes and fees discussed above, as well as new mandates on the DOT, FAA, and/or the Transportation
Security Administration (the “TSA”) to begin or complete rulemakings that could impact airline
operations and/or finances.
Operational and Safety Regulation
The FAA, an agency within the DOT, has the authority to regulate safety aspects of civil aviation
operations. Specifically, the Company and certain of its third-party service providers are subject to the
18
jurisdiction of the FAA with respect to aircraft maintenance and operations, including equipment,
ground facilities, dispatch, communications, training, and other matters affecting air safety. The FAA,
from time to time, issues orders or directives relating to the maintenance and operation of aircraft that
require significant expenditures or operational restrictions. The FAA, acting through its own powers or
through the appropriate U.S. Attorney, has the power to bring proceedings for the imposition and
collection of civil penalties for violation of the FAA’s regulations.
The FAA requires airlines to obtain and maintain an Air Carrier Operating Certificate, as well as other
certificates, approvals, and authorities. These certificates, approvals, and authorities are subject to
amendment, suspension, or revocation for cause.
As the airlines’ safety regulator, the FAA uses tools, such as temporary flight restrictions, to control
aircraft operations within designated areas. The FAA may also issue advisory circulars to provide
guidance for compliance with aircraft and pilot certification standards, operational standards, training
standards, and other FAA rules. These regulatory tools may create additional costs and/or operational
restrictions for the Company. For example, the FAA has expressed concern about the deployment of
certain wireless telecommunications systems that may cause interference with certain aircraft avionics,
such as radio altimeters. In response, the FAA could impose temporary flight restrictions until the
agency believes any safety concerns are resolved. The FAA could also require mitigations from aircraft
operators (e.g., aircraft retrofits) as a means to avoid any potential interference.
With respect to airline operations, the FAA has rules in effect with respect to crew flight, duty, and rest
times. Among other things, the rules (i) require a ten hour minimum rest period prior to a pilot’s flight
duty period; (ii) mandate that a pilot must have an opportunity for eight hours of uninterrupted sleep
within the rest period; and (iii) impose pilot “flight time” and “duty time” limitations based upon report
times, the number of scheduled flight segments, and other operational factors. The FAA has
established flight attendant duty period limitations and rest requirements based on the length of a flight
attendant’s scheduled duty period, number of flight attendants assigned to a flight, and other
operational factors.
On October 12, 2022, the FAA finalized new rules requiring that flight attendants scheduled to a duty
period of 14 hours or less be given a scheduled rest period of at least 10 consecutive hours and that the
rest period is not reduced under any circumstances. Previous rules required a scheduled rest period of
at least nine consecutive hours, and allowed for a reduction to eight consecutive hours under certain
circumstances. In anticipation of the final rules, the Company voluntarily implemented the new
minimum rest requirements on July 1, 2022.
On June 14, 2023, the FAA finalized a new rule requiring that airlines have an installed physical
secondary barrier to provide additional protection against unauthorized access to an aircraft’s flight
deck. The FAA’s final rule provides a two-year compliance period from the effective date after which
any transport category airplane manufactured and used in regularly scheduled passenger-carrying
operations would be required to have installed physical secondary barrier meeting the requirements of
the rule. Compliance with the rule could impose substantial costs on the Company.
The 2018 Reauthorization Act contains provisions directing the FAA to examine whether to issue new
regulations establishing minimum dimensions for seat size based on safety considerations. In August
2022, the FAA began soliciting stakeholder comments on the topic. If the FAA issues a rule with
minimum dimensions that exceed the Company’s current seat dimensions, the Company could incur
substantial compliance costs.
19
Further, the 2018 Reauthorization Act expanded human trafficking training requirements beyond flight
attendants to include several public-facing Employee work groups, as well as requires air carriers to
implement a plan and develop training with protocols for preventing and responding to verbal or
physical assault committed against customer service agents. Human trafficking training is required for
the Company’s frontline Employees and recommended as voluntary curriculum for other Employees.
The Company has also implemented an Employee Assault Prevention and Response Plan that includes
training to de-escalate hostile situations, written protocols for dealing with hostile situations, and
reporting of relevant incidents to appropriate authorities. During 2023, the Company implemented the
Southwest Airlines Combating Trafficking in Persons Compliance Plan reflecting the Company’s
strong commitment to anti-human trafficking priorities.
In addition to its role as safety regulator, the FAA operates the nation’s air traffic control system and
has continued its lengthy and ongoing effort to implement a multi-faceted, airspace modernization
program, NextGen. According to the U.S. government, NextGen will help contribute to a safer, more
efficient, and more predictable system, which may potentially contribute to reduced fuel burn,
emissions, and noise. As part of the NextGen initiative, in 2010 the FAA published rules requiring
most commercial aircraft operating in the national airspace system to be equipped with Automatic
Dependent Surveillance - Broadcast (“ADS-B”) technology by January 1, 2020. ADS-B technology is
intended to enhance safety and efficiency by moving from ground-based radar and navigational aids to
precise tracking using satellite signals. In addition to environmental and efficiency benefits, ADS-B
technology gives pilots and air traffic controllers new tools to reduce the risk of runway incursions and
aircraft collisions. The Company has implemented technology and programs intended to comply with
all applicable ADS-B requirements. On November 9, 2021, the U.S. government announced an
Aviation Climate Action Plan to reduce emissions by, among other initiatives and efforts,
operationalizing NextGen to realize the full potential of modernized infrastructure and systems, and
enhancing data quality and information distribution to enable operators to fly more fuel-efficient
trajectories.
The Air Traffic Organization (“ATO”) is the operational arm of the FAA. The ATO is responsible for
providing safe and efficient air navigation services to all of the United States and large portions of the
Atlantic and Pacific Oceans and the Gulf of Mexico. The Company is subject to any operational
changes imposed by the FAA/ATO as they relate to the NextGen program, as well as the day-to-day
management of the air traffic control system.
Passenger and Occupational Health Regulation
The Company is subject to various other federal, state, and local laws and regulations relating to health
and occupational safety, including Department of Health and Human Services, Centers for Disease
Control and Prevention (“CDC”), Occupational Safety and Health Administration, and Food and Drug
Administration regulations. In response to the COVID-19 pandemic, federal, state, and local
government authorities implemented directives, orders, and regulations intended to mitigate the spread
of the virus, and in response, the Company modified its practices, policies, and procedures, as
appropriate. New health requirements or standards, whether mandated by government agencies or
voluntarily adopted by the Company, related to the COVID-19 pandemic or otherwise intended to
mitigate the spread of communicable diseases could affect the Company’s costs and performance.
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Security Regulation
Pursuant to the Aviation and Transportation Security Act (“ATSA”), the TSA, a federal agency of the
U.S. Department of Homeland Security, is responsible for certain civil aviation security matters. ATSA
and subsequent TSA regulations and procedures implementing ATSA and related statutes address,
among other things, (i) flight deck security; (ii) the use of federal air marshals onboard flights;
(iii) airport and aircraft access security; (iv) airline crew security training; (v) security screening of
passengers, baggage, cargo, mail, employees, and vendors; (vi) training and qualifications of security
screening personnel; (vii) provision of passenger data to CBP; and (viii) background checks.
Under ATSA, substantially all security officers at airports are federal employees, and significant other
elements of airline and airport security are overseen and performed by federal employees, including
federal security managers, federal law enforcement officers, and federal air marshals. TSA personnel
and TSA-mandated security procedures can affect the Company’s operations, costs, and Customer
experience. For example, as part of its security measures, the TSA regulates the types of liquid items
that can be carried onboard aircraft. In addition, as part of its Secure Flight program, the TSA requires
airlines to collect a passenger’s full name (as it appears on a government-issued ID), date of birth,
gender, and Redress Number (if applicable). Airlines must transmit this information to Secure Flight,
which uses the information to perform matching against terrorist watch lists. After matching passenger
information against the watch lists, Secure Flight transmits the matching results back to airlines. This
serves to identify individuals for more extensive security screening and to prevent individuals on watch
lists from boarding an aircraft. It also helps prevent the misidentification of passengers who have
names similar to individuals on watch lists. The TSA’s multi-layered, risk-based approach to airport
security also includes physical pat down procedures at security checkpoints. These procedures have
raised privacy concerns by some air travelers, and have caused delays at screening checkpoints.
The Company, in conjunction with the TSA, participates in TSA PreCheck
™
, a pre-screening initiative
that allows passengers deemed low risk by the TSA to move through security checkpoints with greater
efficiency and ease when traveling. Eligible passengers may use dedicated screening lanes at certain
airports the Company serves for screening benefits, which include leaving on shoes, light outerwear,
and belts, as well as leaving laptops and permitted liquids in carryon bags. A similar CBP-administered
program, Global Entry
®
, allows expedited clearance for pre-approved, low-risk international travelers
upon arrival in the United States. The TSA has expressed its plans to leverage advanced transportation
security screening technologies, including biometric solutions, to improve security effectiveness and
operational efficiency, while also enhancing the passenger experience. The advanced technologies
have prompted privacy, cost, and legal concerns from air carriers, travelers, and advocacy groups,
which could affect the timing and viability of the TSA’s plans.
The Company also participates in the TSA Known Crewmember
®
program, which is a risk-based
screening system that enables TSA security officers to positively verify the identity and employment
status of flight-crew members. The program expedites flight crew member access to sterile areas of
airports.
The Company works collaboratively with TSA, foreign national governments, and airports to provide
risk-based security measures at international locations served by the Company.
The Company has made significant investments in facilities, equipment, and technology to process
Customers, checked baggage, and cargo efficiently in compliance with applicable security regulations;
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however, the Company is not able to predict the impact, if any, that various security measures or TSA
resource limitations at certain airports will have on Passenger revenues and the Company’s costs,
either in the short-term or the long-term.
Environmental Regulation
The Company is subject to various federal laws and regulations relating to the protection of the
environment, including the Clean Air Act, the Resource Conservation and Recovery Act, the Clean
Water Act, the Safe Drinking Water Act, and the Comprehensive Environmental Response,
Compensation and Liability Act (“CERCLA”), as well as state and local laws and regulations. These
laws and regulations govern aircraft drinking water, emissions, storm water discharges from
operations, and the disposal of materials such as jet fuel, chemicals, hazardous waste, and aircraft
deicing fluid.
Additionally, in conjunction with airport authorities, other airlines, and state and local environmental
regulatory agencies, the Company, as a normal course of business, undertakes voluntary investigation
or remediation of soil or groundwater contamination at various airport sites. The Company has not
historically experienced any airport site environmental liability that has had a material adverse effect
on its capital expenditures, earnings, or competitive position. However, many airports, as well as
federal, state, and local governmental authorities, are increasingly focused on groundwater
contamination caused by what are sometimes referred to as “forever chemicals,” most notably per-and
polyfluoroalkyl substances (“PFAS”). PFAS have been used in many manufacturing and industrial
applications over many decades and can be found in numerous products, including building materials
and household products. Most notably for aviation, PFAS are a key component in aqueous film-
forming foam (“AFFF”), which are commonly available for use to fight petroleum-based fires at both
commercial and military aviation facilities. The FAA and the U.S. Department of Defense have strict
performance specifications for fire suppression systems, which has contributed to the use of AFFF/
PFAS over the decades. PFAS is now the focus of regulatory oversight at airports, as well as the source
of litigation by airports against AFFF manufacturers. Moreover, regulatory authorities at the federal,
state, and local levels are moving forward with prohibitions on the manufacturing, use, or sale of
PFAS-based AFFF, as well as costly remediation efforts at airports to address groundwater
contamination. In addition, the U.S. Environmental Protection Agency (the “EPA”) is expected to
finalize a rule listing two specific types of PFAS, perfluorooctanoic acid and perfluorooctanesulfonic
acid, which may be found in AFFF, as hazardous substances under CERCLA and has separately issued
an advanced notice of proposed rulemaking seeking comments on other types of PFAS that should be
listed as hazardous substances under CERCLA. The evolving legal and regulatory activity surrounding
PFAS could lead to an inadequate supply of FAA-certified AFFF throughout the aviation system and/
or increased operating costs at certain airports. Moreover, listing PFAS compounds under CERCLA
may give rise to strict, joint and several liability for removal, remedial, response, and other costs, the
costs of which could be material.
The federal government and the United Nations’ International Civil Aviation Organization (“ICAO”)
have implemented legislative and regulatory proposals and introduced voluntary measures to address
climate change by reducing greenhouse gas emissions. At the federal level, in July 2016, the EPA
issued a final endangerment finding for greenhouse gas emissions from certain types of aircraft
engines, which the agency determined contribute to pollution that causes climate change and endangers
public health and the environment. Following this endangerment finding, per the federal Clean Air Act,
the EPA adopted aircraft greenhouse gas emissions standards in December 2020. These standards
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apply to airframe and aircraft engine manufacturers and align with the standards previously adopted by
ICAO. On November 15, 2021, the EPA affirmed the agency will not reconsider the rule adopting the
standards. Several states and non-government organizations subsequently filed legal petitions
challenging the EPA’s adoption of the rule; however, in June 2023, the U.S. Court of Appeals for the
D.C. Circuit upheld the EPA’s rules. The Company does not expect to incur any material costs related
to the EPA’s GHG aircraft rules at this time, and the rules are not expected to adversely impact the
Company’s current aircraft fleet; however, the Company cannot guarantee that more stringent
standards will not be adopted by the EPA in the future that could require material capital expenditures
to modernize or replace its aircraft fleet or incur other costs related to GHG emissions from its aircraft.
In addition to aircraft emissions standards, ICAO implemented a “global market-based measure”
framework in an effort to control carbon dioxide emissions from international aviation. The focal point
of this framework is a carbon offsetting system applicable to aircraft operators designed to cap the
growth of emissions related to international aviation. ICAO’s Carbon Offsetting and Reduction
Scheme for International Aviation (“CORSIA”) program is a global market-based measure intended to
cap carbon emissions from international civil aviation at their 2019 levels from 2021 to 2023 and
85 percent of their 2019 levels from 2024 to 2035, addressing carbon emissions from the growth of
international air traffic by requiring that international aviation emissions above these levels be offset or
reduced through the use of CORSIA Eligible Fuel, such as a CORSIA sustainable aviation fuel, or
CORSIA Eligible Emissions Units. The U.S. federal government has opted to participate in the
voluntary phases of the CORSIA program from 2021-2026 (additional phases extend through 2035).
As part of the CORSIA program, the Company is currently monitoring its international emissions for
reporting purposes. Data collected from applicable international flight activity in 2019 forms the
baseline and is used in the calculations to determine subsequent carbon offsetting requirements under
the CORSIA program. To the extent CORSIA revises any of its emission accounting methodologies or
options for meeting emission reduction levels, the Company could face increased costs to purchase
additional volumes of SAF, carbon offsets, or take other measures to comply with the CORSIA
program. To date, the Company has not incurred any material costs related to its compliance with
CORSIA; however, the Company could experience material costs as a result of any future expansion of
its international operations, which would increase its compliance obligations under CORSIA, the need
to purchase additional carbon offsets or volumes of SAF than what the Company has currently
projected based on any changes to the CORSIA program, or other unforeseeable reasons given the
evolving nature of climate-change-related laws, regulations, and programs. Regardless of the method
of regulation or application of CORSIA, further policy changes with regard to climate change are
possible, which could significantly increase operating costs in the airline industry and, as a result,
adversely affect operations. Until the timing, scope, and extent of such future developments become
known, the Company cannot predict their effect on the Company’s cost structure or its operating
results.
There are additional areas of rulemaking occurring at the state and federal levels with respect to
climate-change-related matters that could also increase the Company’s compliance obligations and
costs and expenditures related to the same. In addition, to the extent these rules mandate that the
Company make additional disclosure on matters related to climate change, it is possible that such
disclosures may result in reputational harm or impact lending or investment decisions of third parties,
and consequently the Company could face greater restrictions on or increased costs of access to capital
if the Company is not perceived as meeting any climate change-related standards established by such
third parties. For example, on March 21, 2022, the U.S. Securities and Exchange Commission (“SEC”)
proposed The Enhancement and Standardization of Climate-Related Disclosures for Investors. The
23
proposed rule amendments would require a domestic or foreign registrant to include certain climate-
related information in its registration statements and periodic reports, such as on Form 10-K,
including: climate-related risks and their actual or likely material impacts on the registrant’s business,
strategy, and outlook; the registrant’s governance of climate-related risks and relevant risk
management processes; the registrant’s greenhouse gas emissions, which for accelerated and large
accelerated filers and with respect to certain emissions, would be subject to assurance; certain climate-
related financial statement metrics and related disclosures in a note to its audited financial statements;
and information about climate-related targets and goals, and transition plan, if any. A final rule is
expected in 2024. Additionally, the state of California recently enacted a number of climate-disclosure
related laws, including the Climate Corporate Data Accountability Act (“CCDAA”) and Climate-
Related Financial Risk Act (“CRFRA”) in October 2023. The CCDAA requires both public and private
U.S. companies that are “doing business in California” and that have a total annual revenue of
$1 billion to publicly disclose and verify, on an annual basis, Scope 1, 2 and 3 greenhouse gas
emissions. The CRFRA requires the disclosure of a climate-related financial risk report (in line with
the Task Force on the Climate-related Financial Disclosures recommendations or equivalent disclosure
requirements under the International Sustainability Standards Board’s climate-related disclosure
standards) every other year for public and private companies that are “doing business in California”
and have total annual revenue of $500 million. Reporting under the CCDAA and CRFRA is scheduled
to take effect beginning in 2026. The ultimate impact of these laws on the Company remains
uncertain—the Governor of California has directed further consideration of the implementation
deadlines for each of the laws, and the scope of both laws may be subject to legal challenges.
Additionally, in October 2023, California also enacted the Voluntary Carbon Markets Disclosure Act
(“VCMDA”) which creates new reporting obligations related to voluntary carbon offsets. The
VCMDA requires business entities that (1) market or sell voluntary carbon offsets in California,
(2) purchase or use voluntary carbon offsets sold in California that make emissions-related claims, or
(3) make claims that an entity or product has eliminated or made significant reductions to its carbon
dioxide or GHG emissions to make certain public disclosure on the business entity’s website. The
reporting obligations of the CCDAA, CRFRA, VCMDA, and other state or federal laws or rules
requiring the disclosure of climate-related risks may cause the Company to incur increased costs with
respect to modifying existing disclosure controls, financial reporting practices, and the gathering and
reporting of emissions data. In addition, failure to comply with these disclosure laws and regulations
could result in the imposition of substantial fines or penalties. The Company could also face increased
risks of litigation resulting from any enhanced disclosure requirements related to climate change. For
further discussion of the risks relating to these reporting obligations, see “Risk Factors—Legal,
Regulatory, Compliance, and Reputational Risks.”
Separately, on November 10, 2022, the Biden-Harris Administration proposed the Federal Supplier
Climate Risks and Resilience Rule, which would require major federal contractors to publicly disclose
their greenhouse gas emissions and climate-related financial risks and set science-based emissions
reduction targets verified by the Science-Based Target initiative and in accordance with third-party
standards that preclude the use of carbon offsets to achieve emission reduction goals. The Company is
currently monitoring the proposed rule; however, compliance with the rule as proposed could require
the Company to incur increased costs in the form of increased reporting obligations, modify its
operations to meet emission reduction targets, accelerate its fleet replacement plans, or otherwise
revise or restate its existing sustainability goals.
In addition to climate change, aircraft noise continues to be an environmental focus, especially as the
FAA implements new flight procedures as part of its NextGen airspace modernization program
discussed above. The Airport Noise and Capacity Act of 1990 gives airport operators the right, under
24
certain circumstances, to implement local noise abatement programs, provided they do not
unreasonably interfere with interstate or foreign commerce or the national air transportation system and
meet other requirements. Some airports have established airport restrictions to limit noise, including
restrictions on aircraft types to be used and limits on the number of hourly or daily operations or the
time of operations. These types of restrictions can cause curtailments in service or increases in
operating costs and can limit the ability of air carriers to expand operations at the affected airports.
At the federal level, the FAA has committed to inform and involve the public, engage with
communities, and give meaningful consideration to community concerns and views when developing
new flight procedures, and there is a possibility that Congress may enact legislation in the future to
address local noise concerns at one or more commercial airports in the United States. In addition, the
2018 Reauthorization Act requires the FAA to consider community noise concerns when proposing a
new navigation departure procedure or amending an existing navigation procedure that would direct
aircraft over noise sensitive areas. This requirement could delay or otherwise impede the
implementation or use of more efficient flight paths.
In general, government efforts at the international, federal, state, or local levels to address worldwide
climate change, manage greenhouse gas emissions, and reduce aircraft noise, to the extent pursued or
implemented, could affect the Company, aircraft operators, original equipment manufacturers,
producers and sellers of aviation fuel, and other third parties on which the Company is dependent.
Additional legislative or regulatory activity in this area could require modifications to the Company’s
equipment, operations, and strategy, and have a material effect on the Company’s capital expenditures,
earnings, or competitive position.
Data Privacy and Cybersecurity Regulation
The Company is subject to federal, state, and foreign laws relating to the collection, processing, use,
retention, protection, and transfer of personal information. The regulatory landscape has become
increasingly complex with a growing patchwork of privacy and cybersecurity legal obligations that
require engaging with a number of different regulators. Additionally, the interpretation and application
of many data privacy and cybersecurity legal obligations is rapidly evolving. The Company continues
to monitor a growing set of data privacy and cybersecurity legal requirements, including with respect
to consumer and employee access and control over personal information and protection of such
personal information.
The Company has experienced heightened legislative and regulatory focus on cybersecurity, both from
a critical infrastructure perspective, which includes airlines and other transportation providers, and
broadly applicable cybersecurity legal obligations. As a result, the Company must comply with a
developing set of cybersecurity requirements, including but not limited to incident and other reporting,
internal and external coordination, affirmative risk-management obligations, and technical
requirements related to information technology systems and operational technology systems. For
example, in December 2023, the SEC’s rules on cybersecurity risk management, strategy, governance,
and incident disclosure became effective. These rules require the Company to disclose on Form 8-K
any material cybersecurity incident and describe the material aspects of the incident’s nature, scope,
and timing. The Company must also disclose the material impact or reasonably likely material impact
of the incident on the Company, including on its financial condition and results of operations. Further,
the new SEC rules require the Company to describe, in its Annual Report on Form 10-K, its processes
for assessing, identifying, and managing material risks from cybersecurity threats and whether
25
cybersecurity risks have materially affected or are reasonably likely to materially affect the Company.
The SEC rules also require the Company to describe the Board’s oversight of cybersecurity risks and
management’s role and expertise in assessing and managing material cybersecurity risks. For
additional information, see Item 1C – “Cybersecurity.”
The Company expects federal, state, and other governments to assess and implement increasingly
challenging data privacy and cybersecurity legal obligations, which could result in expanded
compliance burdens, costs, and enforcement risks for the Company.
International Regulation
All international air service is subject to certain U.S. federal requirements and approvals, as well as the
regulatory requirements of the appropriate authorities of the foreign countries involved. Foreign
regulatory agencies located in jurisdictions served by the Company can impose requirements on
various aspects of the Company’s business, including safety, marketing, ticket sales, staffing, and tax.
The Company has obtained the necessary economic authority from the DOT, as well as approvals
required by the FAA and applicable foreign government entities, to conduct operations, under certain
circumstances, to points outside of the continental United States currently served by the Company.
Certain international authorities and approvals held by the Company are subject to periodic renewal
requirements. The Company requests extensions of such authorities and approvals when and as
appropriate. To the extent the Company seeks to serve additional foreign destinations in the future, or
to renew its authority to serve certain routes, it may be required to obtain necessary authority from the
DOT and/or approvals from the FAA, as well as any applicable foreign government entity.
Certain international markets are governed by bilateral air transportation agreements between the
United States and foreign countries. Changes in U.S. or foreign government aviation policies could
result in the alteration or termination of such agreements, diminish the value of the Company’s existing
international authorities, present barriers to renewing existing or securing new authorities, or otherwise
affect the Company’s international operations. There are also capacity limitations at certain
international airports, which could impact future service levels. In general, bilateral agreements
between the United States and foreign countries the Company currently serves, or may serve in the
future, may be subject to renegotiation or reinterpretation from time to time. While the U.S.
government has negotiated “open skies” agreements with many countries, which allow for unrestricted
access between the United States and respective foreign destinations, agreements with other countries
may restrict the Company’s entry into those destinations and/or its related growth opportunities.
The CBP is the federal agency of the U.S. Department of Homeland Security charged with facilitating
international trade, collecting import duties, and enforcing U.S. regulations with respect to trade,
customs, and immigration. To the extent the Company expands its international flight offerings, CBP
and its requirements and resources will also become increasingly important considerations to the
Company. For instance, with the exception of flights from a small number of foreign “preclearance”
locations, arriving international flights may only land at CBP-designated airports, and CBP officers
must be present and in sufficient numbers at those airports to effectively process and inspect arriving
international passengers, baggage, and cargo. Thus, CBP personnel and CBP-mandated procedures can
affect the Company’s operations, costs, and Customer experience. The Company has made significant
investments in facilities, equipment, and technologies at certain airports in order to improve the
Customer experience and to assist CBP with its inspection and processing duties; however, the
26
Company is not able to predict the impact, if any, that various CBP measures or the lack of CBP
resources will have on the Company’s revenues and costs, either in the short-term or the long-term.
Insurance
The Company carries insurance of types customary in the airline industry and in amounts the Company
deems adequate to protect the Company and its property and to comply both with applicable
regulations and certain of the Company’s credit and lease agreements. The policies principally provide
coverage for public and passenger liability, property damage, pollution, D&O/fiduciary, cargo and
baggage liability, loss or damage to aircraft, engines, and spare parts, and workers’ compensation. In
addition, the Company carries a cybersecurity insurance policy with regards to data protection and
business interruption associated with both security breaches from malicious parties and from certain
system failures. The Company also manages insured risk through the use of reinsurance programs,
pooling mechanisms, and a wholly-owned captive insurance subsidiary.
Although the Company has been able to purchase aviation, property, liability, pollution, cybersecurity,
and D&O/fiduciary insurance via the commercial insurance marketplace, costs have generally
increased, and it is more difficult and, in some cases not possible, to obtain insurance for certain
activities and weather-related events. Available commercial insurance could be more expensive in the
future and/or have material differences in coverage than insurance that has historically been provided
and may not be adequate to protect the Company’s risk of loss from future events, including acts of
terrorism and severe weather events. With respect to any insurance claims, policy coverages and
claims are subject to acceptance by the many insurers involved and may require arbitration, mediation,
and/or litigation to effectively settle the claims over prolonged periods of time. In addition, an aircraft
accident or other incident involving Southwest could result in substantial costs in excess of its related
insurance coverage. Any aircraft accident or other incident involving Southwest, even if fully insured,
could also have a material adverse effect on the public’s perception of the Company, which could harm
its reputation and business.
Competition
Competition within the airline industry is intense and highly unpredictable, and Southwest has
historically competed with other airlines on virtually all of its scheduled routes. In recent years, the
majority of domestic airline service has been provided by Southwest and the other largest major U.S.
airlines, including American Airlines, Delta Air Lines, and United Airlines. The DOT defines major
U.S. airlines as those airlines with annual revenues of at least $1 billion; there are currently 14
passenger airlines offering scheduled service, including Southwest, that meet this standard.
Key competitive factors within the airline industry have historically included (i) pricing and cost
structure; (ii) routes, loyalty programs, and schedules; (iii) customer service, operational reliability,
product offerings, and amenities; and (iv) balance sheet health. Airlines, including Southwest, also
compete for customers with alternatives to air travel, such as driving, videoconferencing, and business
communication platforms. These communication alternatives have become particularly prevalent as a
result of the COVID-19 pandemic.
Pricing and Cost Structure
Pricing is a significant competitive factor in the airline industry, and the availability of fare information
on the Internet allows travelers to easily compare fares and identify competitor promotions and
discounts. During 2023, the Company continued to experience a highly competitive fare environment.
27
Pricing can be driven by a variety of factors. For example, airlines may discount fares to drive traffic in
new markets, stimulate traffic in existing markets, and/or grow market share in existing markets. Some
airlines have been able to offer more competitive fares through measures designed to lower operating
costs. Common efforts include fleet transformation to gain fuel efficiencies, fleet simplification, and
increasing the number of seats per trip through seat retrofits and the use of larger aircraft.
The Company believes its low-cost operating structure has historically provided it with an advantage
over many of its airline competitors by enabling it to continue to charge competitively low fares. In
addition, the Company believes its low-cost operating structure provided it with a significant financial
competitive advantage relative to many of its competitors in responding to the financial impact of the
COVID-19 pandemic.
Routes, Loyalty Programs, and Schedules
The Company also competes with other airlines based on markets served, loyalty opportunities, and
flight schedules. While the Company has a robust route network in the United States, some major
airlines have more extensive global route structures than Southwest, including more extensive
international networks. In addition, many competitors have entered into significant commercial
relationships with other airlines, such as strategic alliances, code-sharing, and capacity purchase
agreements, which increase the airlines’ opportunities to expand their route offerings. An alliance or
code-sharing agreement enables an airline to offer flights that are operated by another airline and
allows the airline’s customers to book travel that includes segments on different airlines through a
single reservation or ticket. As a result, depending on the nature of the specific alliance or code-sharing
arrangement, a participating airline may be able to, among other things, (i) offer its customers access to
more destinations than it would be able to serve on its own, (ii) gain exposure in markets it does not
otherwise serve, and (iii) increase the perceived frequency of its flights on certain routes. More
extensive route structures, as well as alliance and code-sharing arrangements, not only provide
additional route flexibility for participating airlines, but they can also allow these airlines to offer their
customers more opportunities to earn and redeem loyalty miles or points. A capacity purchase
agreement enables an airline to expand its route structure by paying another airline (e.g., a regional
airline with smaller aircraft) to operate flights on its behalf in markets that it does not, or cannot, serve
itself. The Company opened 18 new destinations during the COVID-19 pandemic, which has
significantly increased its domestic route network, and it continues to evaluate and implement
initiatives to better enable itself to offer additional itineraries.
Customer Service, Operational Reliability, Product Offerings, and Amenities
Southwest also competes with other airlines with respect to customer service, operational reliability
(such as ontime performance), product offerings, and passenger amenities. According to statistics
published by the DOT, Southwest has historically ranked at or near the top among domestic marketing
carriers in Customer Satisfaction for having the lowest customer complaint ratio. Following the
December 2022 operational disruption, the Company experienced an increase in its customer
complaint ratio. Southwest competes with airlines that have more seating options and associated
passenger amenities, including first class, business class, and other premium seating and related
amenities, which can appeal in particular to business customers. Some of the Company’s competitors
have added, and may continue to add, passenger amenities not offered by the Company and premium
seating, including through new aircraft types and configurations. Despite these various product and
amenity offerings at other airlines, the Company believes the introduction of its fares in the Global
28
Distribution Systems provides an opportunity to increase the Company’s market share of business
customers. New and different types of aircraft flown by competitors could have operational attributes
and passenger amenities that could be considered more attractive to certain consumers than those
associated with the Company’s existing fleet. In response to the COVID-19 pandemic, carriers are
increasingly focusing on customer-friendly policies as opportunities to win and retain customers.
However, the Company believes its Customer Service and Customer-friendly policies (including those
listed below) continue to positively differentiate it from many of its competitors:
• The Company offers up to two free checked bags (subject to weight and size limits) for all
ticketed Customers;
• The Company offers competitively low fares and does not charge change fees (although fare
differences may apply) or cancellation fees (subject to the Company’s No Show policy)
• Rapid Rewards points do not expire;
• Flight credits do not expire; and
• There are no additional fees for items such as seat selection, soft drinks, and snacks where
available, curb-side check-in where available, and telephone reservations.
Balance Sheet Health
The Company believes it emerged from the COVID-19 pandemic with a strengthened financial
position relative to its competitors in the U.S. airline industry, which has put the Company in a better
position of financial health to manage higher levels of debt and support future growth plans. Further,
the Company has maintained its investment-grade rating by all three major credit agencies (Moody’s,
S&P Global, and Fitch), and is currently the only major U.S. passenger airline with an investment-
grade rating by all three major credit agencies.
Other Forms of Competition
Technology advancements have provided alternatives to air travel, such as videoconferencing, business
communication platforms, and the Internet, and these alternatives significantly increased in scope
during the COVID-19 pandemic. There is risk that the significantly increased use of these alternatives
could result in permanent changes to consumer behavior and thereby negatively affect demand for air
travel.
The airline industry is also subject to varying degrees of competition from other forms of
transportation, including surface transportation by automobiles, buses, and trains. Inconveniences and
delays associated with air travel security measures can increase surface competition. In addition,
surface competition can be significant during economic downturns when consumers cut back on
discretionary spending and fewer choose to fly, or when gasoline prices are lower, making surface
transportation a less expensive option. Because of the relatively high percentage of short-haul travel
provided by Southwest, it is particularly exposed to competition from surface transportation in these
instances.
Seasonality
The Company’s business is ordinarily seasonal. Generally, in most markets the Company serves,
demand for air travel is greater during the summer months, and, therefore, revenues in the airline
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industry tend to be stronger in the second (April 1 -June 30) and third (July 1 -September 30) quarters
of the year than in the first (January 1 -March 31) and fourth (October 1 -December 31) quarters of the
year. As a result, in many cases, the Company’s results of operations reflect this seasonality. Factors
that could alter this seasonality include, among others, global pandemics such as COVID-19, the price
of fuel, general economic conditions, changes in consumer behavior, governmental action, extreme or
severe weather and natural disasters, fears of terrorism or war, or changes in the competitive
environment. Therefore, the Company’s quarterly operating results are not necessarily indicative of
operating results for the entire year, and historical operating results in a quarterly or annual period are
not necessarily indicative of future operating results.
Human Capital Resources
Employees
As of December 31, 2023, the Company had 74,806 active full-time equivalent Employees, consisting
of 31,339 air operations (including Pilots, Flight Attendants, Dispatchers, Flight Simulator
Technicians, Flight Crew Training Instructors, and Meteorologists), 22,882 ground operations
(including Ramp, Operations, Provisioning, and Freight Agents, and Customer Service Agents), 3,183
Customer Representatives and Source of Support Representatives, 3,736 maintenance and engineering
(including Material Specialists, Mechanics, Aircraft Appearance Technicians, and Facilities
Maintenance Technicians), and 13,666 additional “noncontract” Employees. The Company has
consistently utilized active full-time equivalent Employees to determine various metrics that measure
productivity and efficiency, so it has chosen to not include inactive Employees in the figure, which
totaled an additional 3,954 Employees as of December 31, 2023. In addition, the active full-time
equivalent Employees figure includes an adjustment to count all part-time Employees as a 0.5 full-time
equivalent Employee. When considering total demographics of Employees, however, the Company
looks at total headcount, active and inactive Employees, irrespective of part-time or full-time status.
Labor Union Activity
Approximately 83 percent of Company Employees as of December 31, 2023, were represented by
labor unions. The Railway Labor Act establishes the right of airline employees to organize and bargain
collectively. Under the Railway Labor Act, collective-bargaining agreements between an airline and a
labor union generally do not expire, but instead become amendable as of an agreed date. By the
amendable date, if either party wishes to modify the terms of the agreement, it must notify the other
party in the manner required by the Railway Labor Act and/or described in the agreement. After receipt
of the notice, the parties must meet for direct negotiations. If no agreement is reached, either party may
request the National Mediation Board to appoint a federal mediator. If no agreement is reached in
mediation, the National Mediation Board may determine an impasse exists and offer binding
arbitration to the parties. If either party rejects binding arbitration, a 30-day “cooling off” period
begins. At the end of this 30- day period, the parties may engage in “self-help,” unless a Presidential
Emergency Board is established to investigate and report on the dispute. The appointment of a
Presidential Emergency Board maintains the “status quo” for an additional period of time. If the parties
do not reach agreement during this period, the parties may then engage in “self-help.” “Self-help”
includes, among other things, a strike by the union or the airline’s imposition of any or all of its
proposed amendments and the hiring of new employees to replace any striking workers.
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The following table sets forth the Company’s Employee groups subject to collective bargaining and the
status of their respective collective-bargaining agreements as of December 31, 2023:
Employee Group
Approximate Number
of Full-time
Equivalent
Employees Representatives Status of Agreement
Southwest Pilots 10,746
Southwest Airlines Pilots’
Association (“SWAPA”)
In negotiations at
December 31, 2023. Pilots
ratified a new agreement in
January 2024, which is now
amendable January 2029.
Southwest Flight Attendants 19,883
Transportation Workers of
America, AFL-CIO, Local 556
(“TWU 556”) In mediation/negotiations
Southwest Material Specialists
(formerly known as Stock
Clerks) 491
International Brotherhood of
Teamsters, Local 19 (“IBT 19”) Amendable October 2026
Southwest Ramp, Operations,
Provisioning, Freight Agents 17,892
Transport Workers Union Local
555 (“TWU 555”) In negotiations
Southwest Flight Simulator
Technicians 54
International Brotherhood of
Teamsters (“IBT”)
Amendable May 2024. In
negotiations
Southwest Flight Crew
Training Instructors 252
Transportation Workers of
America, AFL-CIO, Local 557
(“TWU 557”) Amendable January 2027
Southwest Dispatchers 496
Transportation Workers of
America, AFL-CIO, Local 550
(“TWU 550”) Amendable June 2027
Southwest Aircraft
Appearance Technicians 214 AMFA Amendable July 2027
Southwest Mechanics 2,979
Aircraft Mechanics Fraternal
Association (“AMFA”) Amendable August 2027
Southwest Facilities
Maintenance Technicians 52 AMFA Amendable November 2027
Southwest Customer Service
Agents, Customer
Representatives, and Source of
Support Representatives 8,173
International Association of
Machinists and Aerospace
Workers, AFL-CIO (“IAM 142”) Amendable December 2027
Southwest Meteorologists 15 TWU 550 Amendable May 2028
Human Capital Objectives and Programs
The Company’s hiring, development, and retention of a diverse and talented workforce is a priority
that includes: (i) providing opportunities for learning, development, career growth, and movement
within the Company; (ii) evaluating compensation and benefits, and rewarding performance;
(iii) investing in physical, emotional, and financial health of Employees; (iv) obtaining Employee
feedback; (v) maintaining and enhancing Company culture; and (vi) communicating with the Board on
a routine basis on key topics, including executive succession planning.
The Company has implemented many programs designed to achieve these priorities, including strong
Employee training and benefits programs. The Company’s vast Employee training and development
opportunities address, among other things, leadership development; diversity, equity, and inclusion
(“DEI”); and communication skills. The Company rewards Employees with competitive compensation
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and benefits packages, including attractive medical plans, a 401(k) plan with a dollar-for-dollar match
for Employees other than Pilots (subject to vesting requirements and certain compensation limits), a
401(k) plan with a non-elective contribution for Pilots, and a profitsharing plan.
The Company encourages its People to pursue their passions by leveraging the Company’s resources to
achieve their career aspirations. The Company’s Career Mobility Center offers Employees a place to
explore internal career opportunities, discover new roles, or prepare for a promotion through services
like career advising sessions, resume review, and interview preparation resources. The Company also
provides numerous career growth and development resources to diversify skill sets, including in-person
or virtual courses and mentorship programs.
The Company regularly conducts Employee surveys to assess job satisfaction of its Employees, and
uses information from the surveys to improve the Company’s ability to attract, develop, and retain
talented Employees who will help advance the Company. For many years, the bonus opportunity for
the Company’s senior leadership group, including its executive officers, has been tied to the
Company’s performance relative to multiple pre-established performance metrics, which have from
time to time included the Company’s DEI initiatives and/or the Company’s voluntary turnover rate for
Employees. In addition to bonus opportunities for the Company’s senior leadership group, the
Company has implemented performance-based compensation programs for other non-contract
Employee leaders, including managers, supervisors, team leads, and certain other Employees.
During 2023 the Company hired approximately 8,100 Employees, net of attrition. The Company’s
number of active full-time equivalent Employees increased by 12.2 percent, year-over-year, in 2023, to
support the Company’s capacity growth, primarily driven by the restoration of its route network after
emerging from the pandemic. The Company has made additional investments to attract and retain
talent, including raising the Company’s starting hourly pay rates for certain of its workgroups, subject,
in each case, to acceptance of such change by the applicable union.
Diversity, Equity, and Inclusion
DEI is an integral part of the Company’s culture and processes that support recruitment, hiring,
training, retention, advancement, and belonging. In an effort to advance these initiatives, the Company
has established the following goals:
• Evolve hiring and development practices to support diversity goals, including posting all
open Leadership positions (Supervisor to Vice President) and requiring diverse candidate
slates for each role;
• Measure progress in increasing diversity in Senior Leadership (as compared to 2020);
• Double the percentage of racial diversity and increase gender diversity in the Company’s
Senior Management Committee by 2025 (as compared to 2020); and
• Engaging the Company’s breadth of community partners to leverage relationships in
sourcing diverse talent.
Additionally, the Board is seeking to increase its diverse representation by 2025 (as compared to
2020). The Company has a dedicated DEI Department that provides regular updates to the
Compensation Committee of the Board. To advance the Company’s goals with respect to inclusion, the
DEI Department has launched a multi-year training plan to increase the cultural competency of the
Company’s workforce.
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The DEI Department established a five-year enterprise strategic plan to continue advancing DEI efforts
throughout the organization. The Company has taken tangible steps to update the required
infrastructure, processes, and practices to meet these objectives. The DEI Department formed an
Executive Steering Committee to support the strategic direction of this progress. In addition, the
Company evolved its talent acquisition processes by requiring diverse candidate pools for leadership
positions, and deploying inclusion training for all hiring Leaders. The Company also works with
community partners in support of its efforts to continue developing diverse and inclusive talent
pipelines and expanding recruiting efforts. The Company also recently launched a formal Sponsorship
and Mentorship Program. In addition to current initiatives, the DEI Department has established a five-
year enterprise strategic plan to continue advancing DEI efforts throughout the organization. The
Company’s motivation is to be a healthy organization where Employees thrive, feel appreciated,
valued, and have an authentic sense of belonging.
In May 2023, the Company published its DEI Report. A companion piece to the Southwest One
Report, the DEI Report takes a deeper dive into the Company’s DEI goals and initiatives and
highlights the expected path forward. Information contained in the DEI Report is not incorporated by
reference into, and does not constitute a part of, this Form 10-K. While the Company believes that the
disclosures contained in the DEI Report and other voluntary disclosures regarding ESG matters are
responsive to various areas of investor interest, the Company believes that certain of these disclosures
do not currently address matters that are material in the near term to the Company’s operations,
strategy, financial condition, or financial results, although this view may change in the future based on
new information that could materially alter the estimates, assumptions, or timelines used to create these
disclosures. Given the estimates, assumptions, and timelines used to create the DEI Report and other
voluntary disclosures, the materiality of these disclosures is inherently difficult to assess in advance.
Additional Information About the Company
The Company was incorporated in Texas in 1967. The following documents are available free of
charge through the Company’s website, www.southwest.com: the Company’s annual report on Form
10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to those
reports that are filed with or furnished to the SEC pursuant to Sections 13(a) or 15(d) of the Securities
Exchange Act of 1934. These materials are made available through the Company’s website as soon as
reasonably practicable after they are electronically filed with, or furnished to, the SEC. In addition to
its reports filed or furnished with the SEC, the Company publicly discloses material information from
time to time in its press releases, at annual meetings of Shareholders, in publicly accessible
conferences and Investor presentations, and through its website (principally in its Press Room and
Investor Relations pages). References to the Company’s website in this Form 10-K are provided as a
convenience and do not constitute, and should not be deemed, an incorporation by reference of the
information contained on, or available through, the website, and such information should not be
considered part of this Form 10-K.
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DISCLOSURE REGARDING FORWARD-LOOKING INFORMATION
This Form 10-K contains “forward-looking statements” within the meaning of Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements are based on, and include statements about, the Company’s estimates, expectations, beliefs,
intentions, and strategies for the future, and the assumptions underlying these forward-looking
statements. Specific forward-looking statements can be identified by the fact that they do not relate
strictly to historical or current facts and include, without limitation, words such as “anticipates,”
“believes,” “estimates,” “expects,” “intends,” “may,” “will,” “would,” “could,” “plans,” “goal,” and
similar expressions. Although management believes these forward-looking statements are reasonable
as and when made, forward-looking statements are not guarantees of future performance and involve
risks and uncertainties that are difficult to predict. Therefore, actual results may differ materially from
what is expressed in or indicated by the Company’s forward-looking statements or from historical
experience or the Company’s present expectations. Known material risk factors that could cause these
differences are set forth below under “Risk Factors.” Additional risks or uncertainties (i) that are not
currently known to the Company, (ii) that the Company currently deems to be immaterial, or (iii) that
could apply to any company, could also materially adversely affect the Company’s business, financial
condition, or future results.
Caution should be taken not to place undue reliance on the Company’s forward-looking statements,
which represent the Company’s views only as of the date this Form 10-K is filed. The Company
undertakes no obligation to update publicly or revise any forward-looking statement, whether as a
result of new information, future events, or otherwise.
Item 1A. Risk Factors
The Company’s operations and financial results are subject to various risks and uncertainties, including
but not limited to those described below. Other risks are described in “Item 7. Management’s
Discussion and Analysis of Financial Condition and Results of Operations,” “Item 7A. Quantitative
and Qualitative Disclosures About Market Risk,” and the Consolidated Financial Statements and
related Notes thereto. The Company’s business could also be affected by additional risks and
uncertainties not currently known to the Company or that it currently deems to be immaterial. If any of
these risks actually occur, it could materially harm the Company’s business, financial condition, or
results of operations, or impair the Company’s ability to implement its strategic plans. In that case, the
market price of the Company’s common stock could decline. The following risk factors are
summarized as financial; operational; information technology; and legal, regulatory, compliance, and
reputational.
Financial Risks
• The airline industry is particularly sensitive to changes in economic conditions, and
continued or future unfavorable economic conditions could negatively affect the Company’s
results of operations and require the Company to adjust its business strategies.
• The Company’s business can be significantly impacted by the availability of jet fuel and high
and/or volatile fuel prices, and the Company’s operations are subject to disruption in the
event of any delayed supply of fuel; therefore, the Company’s strategic plans and future
profitability are likely to be impacted by the Company’s ability to effectively address fuel
price increases and fuel price volatility and availability.
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• The Company’s low-cost structure has historically been one of its primary competitive
advantages, and many factors have affected and could continue to affect the Company’s
ability to control its costs.
• The Company’s results of operations could be adversely impacted if it is unable to
effectively execute its strategic plans.
• The airline industry is intensely competitive.
Operational Risks
• The Company is currently dependent on Boeing as the sole manufacturer of the Company’s
aircraft. If the MAX aircraft were to become unavailable for the Company’s operations, or if
the Company were to experience prolonged delivery delays of MAX aircraft, the Company’s
business plans, strategies, and results of operations could be materially and adversely
affected.
• The Company’s business is labor intensive, with most Employees represented by labor
unions; therefore, the Company could be materially adversely affected in the event of
conflict with its Employees or its Employees’ representatives or if the Company were unable
to employ and retain sufficient numbers of qualified Employees to maintain its operations.
• The Company is currently dependent on a single engine supplier, as well as single suppliers
of certain other aircraft parts and equipment; therefore, the Company could be materially
adversely affected (i) if it were unable to obtain timely or sufficient delivery of aircraft parts
or equipment from Boeing or other suppliers or adequate maintenance or other support from
any of these suppliers at commercially reasonable terms, (ii) if Boeing or other suppliers
were unable to achieve and/or maintain required regulatory certifications or approvals of
their parts or equipment, or (iii) in the event of a mechanical or regulatory issue associated
with the Company’s aircraft parts or equipment.
• The airline industry has faced on-going security concerns and related cost burdens; further
threatened or actual terrorist attacks, war, or other hostilities, even if not made directly on the
airline industry, could significantly harm the airline industry and the Company’s operations.
• Interruptions or disruptions in service at one of the Company’s core stations have had, and
could in the future have, a material adverse impact on its operations.
• The Company’s operations have been, and in the future may again be, materially and
adversely disrupted by extreme weather events. An inability to quickly and effectively
restore operations following adverse weather, a localized disaster, or disturbance in a key
geography has adversely and materially impacted, and in the future could again adversely
and materially impact, the Company’s business, results of operations, and financial
condition.
• The airline industry is made up of inherently complex systems and is affected by many
conditions that are beyond its control, which can impact the Company’s business strategies
and results of operations.
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Information Technology Risks
• The Company is increasingly dependent on technology to operate its business and
continues to implement substantial changes to its information systems; any failure,
disruption, breach, or delay in implementation of necessary changes to the Company’s
information systems could materially adversely affect its operations.
• Developing and expanding data security and privacy requirements could increase the
Company’s operating costs, and any failure of the Company to maintain the security of
certain Customer, Employee, and business-related information could result in disruption to
operations and damage to the Company’s reputation and could be costly to remediate.
Legal, Regulatory, Compliance, and Reputational Risks
• The Company is subject to extensive FAA regulation that may disrupt or necessitate
modifications to the Company’s operations, business plans, and strategies.
• Airport capacity constraints and air traffic control inefficiencies have limited and could
continue to limit the Company’s growth; changes in or additional governmental regulation
could increase the Company’s operating costs or otherwise limit the Company’s ability to
conduct business.
• The Company is subject to various environmental requirements and risks, including
increased regulation, changing consumer preferences, physical, environmental, and climate
risks, and risks associated with climate change; the cost of compliance with more stringent
environmental regulations, failure to comply with environmental regulations, or failure to
otherwise manage the risks of climate change effectively could have a material adverse
effect on the Company’s results of operations.
• The Company is subject to risks related to its sustainability goals and disclosures, which
may affect stakeholder sentiment and the Company’s reputation and brand.
• The Company’s future results will suffer if it is unable to effectively manage its
international operations and/or Extended Operations.
• The Company is currently subject to regulatory actions and pending litigation, and if
judgment, penalties, or fines were to be rendered against the Company, such judgment,
penalties, or fines could adversely affect the Company’s operating results.
• Conflicting federal, state, and local laws and regulations may impose additional
requirements and restrictions on the Company’s operations, which could increase the
Company’s operating costs, result in service disruptions, and increase litigation risk.
• The Company’s reputation and brand could be harmed if it were to experience significant
negative publicity through social media or otherwise, including with respect to the
Company’s voluntary ESG-related goals and disclosures.
• The Company’s Bylaws designate specific courts as the exclusive forum for certain legal
actions between the Company and its Shareholders, which could increase costs to bring a
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claim, discourage claims, or limit the ability of the Company’s Shareholders to bring a claim
in a judicial forum viewed by the Shareholders as more favorable for disputes with the
Company or the Company’s directors, officers, or other Employees.
Financial Risks
The airline industry is particularly sensitive to changes in economic conditions; in the event of
continued or future unfavorable economic conditions or economic uncertainty, the Company’s
results of operations could be further negatively affected, which could require the Company to
further adjust its business strategies.
The airline industry, which is subject to relatively high fixed costs and highly variable and
unpredictable demand, is particularly sensitive to changes in economic conditions, including changes
in consumer discretionary spending as a result of inflation, rising interest rates, or other factors.
Historically, unfavorable U.S. economic conditions have driven changes in travel patterns and have
resulted in reduced spending for both leisure and business travel. For some consumers, leisure travel is
a discretionary expense, and short-haul travelers, in particular, have the option to replace air travel with
surface travel.
As has become particularly evident as a result of the COVID-19 pandemic, businesses and other
travelers are able to forego air travel by using other communications such as videoconferencing,
business communication platforms, and the Internet. Further, some businesses have continued to allow
their employees to work remotely following the pandemic and/or have restricted non-essential travel
for their employees, which has kept demand for business air travel below pre-pandemic levels. In
addition, to the extent business travel recovers to pre-pandemic levels, businesses may require the
purchase of less expensive tickets to reduce costs. This, in turn, can result in a decrease in average
revenue per seat.
During unfavorable economic conditions, low fares are often used to stimulate traffic. However,
offering low fares typically hampers the ability of airlines to counteract any increases in fuel, labor,
and other costs. Consumer behavior related to traveling may be negatively impacted by adverse
changes in the perceived or actual economic climate, including declines in income levels or disposable
income, and/or loss of wealth resulting from the impact of economic conditions. Any continuing or
future U.S. or global economic uncertainty could further negatively affect the Company’s results of
operations and could cause the Company to further adjust its business strategies. Additionally, because
a significant portion of expenses to operate a flight do not vary significantly with the number of
passengers carried, a relatively small change in the number of passengers can have a disproportionate
effect on an airline’s operating and financial results. Therefore, any general reduction in airline
passenger traffic could adversely affect the Company’s results of operations.
The Company’s business can be significantly impacted by the availability of jet fuel and high
and/or volatile fuel prices, and the Company’s operations are subject to disruption in the event
of any delayed supply of fuel; therefore, the Company’s strategic plans and future profitability
are likely to be impacted by the Company’s ability to effectively address fuel price increases and
fuel price volatility and availability.
Airlines are inherently dependent upon energy to operate, and jet fuel and oil represented
approximately 24.0 percent of the Company’s operating expenses for 2023. As discussed under
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“Business—Cost Structure,” although market jet fuel prices remained volatile throughout the year,
Fuel and oil expense for 2023 remained high, primarily due to higher capacity in response to consumer
demand. Even a small change in market fuel prices can significantly affect profitability. Furthermore,
the cost of fuel can be extremely volatile and unpredictable and subject to many external factors that
are beyond the Company’s control. For example, fuel prices can be impacted by political,
environmental (including those related to climate change), and economic factors, such as
(i) dependency on foreign imports of crude oil and the potential for hostilities or other conflicts in oil
producing areas; (ii) limitations and/or disruptions in domestic refining or pipeline operations or
capacity due to weather, natural disasters, or other factors; (iii) worldwide demand for fuel, particularly
in developing countries, which can result in inflated energy prices; (iv) changes in U.S. governmental
policies on fuel production, transportation, taxes, and marketing; and (v) changes in currency exchange
rates. In addition, the occurrence of extreme weather events (regardless of cause), such as flooding,
acute or prolonged winter storms, tropical storms, and hurricanes, can also disrupt the jet fuel supply
chain and affect fuel prices.
The Company’s ability to mitigate the impact of fuel price increases could also be limited by factors
such as its historical low-fare reputation, the portion of its Customer base that purchases travel for
leisure purposes, the competitive nature of the airline industry generally, and the risk that higher fares
will drive a decrease in demand. The Company attempts to manage its risk associated with volatile jet
fuel prices by utilizing over-the-counter fuel derivative instruments to hedge a portion of its future jet
fuel purchases. However, energy prices can fluctuate significantly in a relatively short amount of time.
Because the Company uses a variety of different derivative instruments at different price points, the
Company is subject to the risk that the fuel derivatives it uses will not provide adequate protection
against significant increases in fuel prices. In some cases, these derivative instruments could result in
hedging losses, which could result in the Company effectively paying higher than market prices for
fuel, thus creating additional volatility in the Company’s earnings.
In addition, the Company is subject to the risk that its fuel derivatives will no longer qualify for hedge
accounting under applicable accounting standards, or that the derivative instruments utilized will not
effectively offset changes in the price of the jet fuel consumed, which can create additional earnings
volatility. Adjustments in the Company’s overall fuel hedging strategy, as well as the ability of the
commodities used in fuel hedging to qualify for special hedge accounting, could continue to affect the
Company’s results of operations. In addition, there can be no assurance that the Company will be able
to cost-effectively hedge against increases in fuel prices.
The Company’s fuel hedging arrangements and the various potential impacts of hedge accounting on
the Company’s financial position, cash flows, and results of operations are discussed in more detail
under “Management’s Discussion and Analysis of Financial Condition and Results of Operations,”
“Quantitative and Qualitative Disclosures About Market Risk,” and in Note 1 and Note 11 to the
Consolidated Financial Statements.
The Company is also reliant upon the readily available supply and timely delivery of jet fuel to the
airports that it serves. A disruption in that supply could present significant challenges to the
Company’s operations and could ultimately cause the cancellation of flights and/or hinder the
Company’s ability to provide service to a particular airport. The airline industry could face potential
fuel shortages in 2024 due to pipeline capacity constraints, resulting from the shifting of jet fuel
allocations during the COVID-19 pandemic, as well as a national shortage of interstate trucking
capacity. The Company is working with aviation industry stakeholders to address these issues.
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However, unless there is additional jet fuel distribution capacity, whether by pipeline and/or by truck,
there could be temporary disruptions (e.g., flight cancellations or passenger caps) at one or more of the
Company’s airports in 2024, especially during peak travel periods. For additional discussion of the
availability of jet fuel and SAF, please see “The Company is subject to risks related to its voluntary
sustainability goals and disclosures, which may affect stakeholder sentiment and the Company’s
reputation and brand.”
The Company’s low-cost structure has historically been one of its primary competitive
advantages, and many factors have affected and could continue to affect the Company’s ability
to control its costs.
The Company’s low-cost structure has been one of its primary competitive advantages, as it has
generally enabled the Company to offer low fares, drive traffic volume, grow market share, and protect
profits. As discussed below under “Management’s Discussion and Analysis of Financial Condition and
Results of Operations,” the Company experienced significant inflationary cost pressure in 2023,
particularly with respect to Salaries, wages, and benefits expense.
The Company’s low-cost structure can also be negatively impacted by costs over which the Company
has limited control. These include costs such as fuel, labor, airport, and regulatory compliance costs.
Jet fuel and oil constituted approximately 24 percent of the Company’s operating expenses during
2023, and the Company’s ability to control the cost of fuel is subject to the external factors discussed
in “The Company’s business can be significantly impacted by the availability of jet fuel and high and/
or volatile fuel prices, and the Company’s operations are subject to disruption in the event of any
delayed supply of fuel; therefore, the Company’s strategic plans and future profitability are likely to be
impacted by the Company’s ability to effectively address fuel price increases and fuel price volatility
and availability.”
Salaries, wages, and benefits constituted approximately 43 percent of the Company’s operating
expenses during 2023. The Company’s ability to control labor costs is limited by the terms of its
collective-bargaining agreements. This limited control has negatively impacted the Company’s
low-cost structure and position. As discussed further under “Management’s Discussion and Analysis of
Financial Condition and Results of Operations,” the Company’s unionized workforce makes up
approximately 83 percent of its Employees and many have had pay scale increases as a result of
contractual rate increases, which has put pressure on the Company’s labor costs. Additionally, as
indicated under “Business—Employees,” a significant number of Southwest’s unionized Employees,
including its Flight Attendants; Ramp, Operations, Provisioning, and Freight Agents; and Flight
Simulator Technicians are in unions currently in negotiations for labor agreements, which could result
in additional pressure on the Company’s low-cost structure. Further, in response to staffing challenges,
the Company has increased the minimum pay for certain of its workforce and provided incentive pay in
certain instances.
As discussed under “Business—Regulation,” the airline industry is heavily regulated, and the
Company’s regulatory compliance costs are subject to potentially significant increases from time to
time based on actions by regulatory agencies that are out of the Company’s control. Additionally,
because of airport infrastructure updates and other factors, the Company has experienced increased
space rental rates at various airports in its network. Further, the Company cannot control decisions by
other airlines to reduce their capacity. When this occurs, as it has at times during recent years, certain
fixed airport costs are allocated among a fewer number of total flights, which can result in increased
landing fees and other costs for the Company.
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The Company is reliant upon third-party vendors and service providers, and the Company’s low-cost
advantage is dependent in part on its ability to obtain and maintain commercially reasonable terms with
those parties. Disruptions to capital markets, shortages of skilled personnel, supply chain disruptions,
increased regulation, geopolitical developments, and/or adverse economic conditions could subject
certain of the Company’s third-party vendors and service providers to significant financial pressures,
which could lead to delays and other performance issues, ceased operations, or even bankruptcies
among these third-party vendors and service providers. If a third-party vendor or service provider is
unable to fulfill its commitments to the Company, the Company may be unable to replace that third-
party vendor or service provider in a short period of time, or at competitive terms, which could have a
material adverse effect on the Company’s results of operations.
As discussed under “Business—Insurance,” the Company carries insurance of types customary in the
airline industry. Although the Company has been able to purchase aviation, property, liability,
pollution, cybersecurity, and D&O/fiduciary insurance via the commercial insurance marketplace,
costs have generally increased, and it is more difficult and, in some cases not possible, to obtain
insurance for certain activities and weather-related events. For instance, the cost of insurance
premiums related to hail and wind damage has increased for certain facilities, and certain flood
insurance is no longer available. Available commercial insurance could be more expensive in the
future and/or have material differences in coverage than insurance that has historically been provided
and may not be adequate to protect against the Company’s risk of loss from future events, including
acts of terrorism and severe weather events. With respect to any insurance claims, policy coverages
and claims are subject to acceptance by the many insurers involved and may require arbitration,
mediation, and/or litigation to effectively settle the claims over prolonged periods of time. In addition,
an aircraft accident or other incident involving Southwest could result in costs in excess of its related
insurance coverage, which costs could be substantial. Any aircraft accident or other incident involving
Southwest, even if fully insured, could also have a material adverse effect on the public’s perception of
the Company, which could harm its reputation and business.
The Company participates in fuel consortium arrangements and fuel committees at certain airports.
Fuel consortiums and fuel committees have, directly or indirectly, incurred debt obligations for
improvements and capital projects for fuel facilities. While each participating airline in a consortium is
generally allocated a share of the consortium’s costs based on usage, the inability of other participating
airlines to satisfy their obligations with respect to fuel consortiums and fuel committees could
adversely impact the Company’s financial results.
The Company’s low-cost position has also been challenged by the growth of “Ultra-Low Cost
Carriers” (“ULCCs”), which in some cases have surpassed the Company’s cost advantage with larger
aircraft, increased seat density, and lower wages. ULCCs have further introduced “unbundled” service
offerings, which appeal to price-sensitive travelers through promotion to consumers of an extremely
low relative base fare for a seat, while separately charging for related services and products. In
response, most major U.S. airlines now offer expanded cabin segmentation fare products, such as
“basic economy” and “premium economy” products. A basic economy product provides for a lower
base fare to compete with a ULCC base fare, but may include significant additional restrictions on
amenities such as seat assignments (including restrictions on group and family seating), order of
boarding, checked baggage and use of overhead bin space, flight changes and refunds, and eligibility
for upgrades. A “premium economy” fare targets consumers willing to pay a premium for certain
amenities that were previously included in the carriers’ base fare (e.g., more favorable seating locations
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in the main cabin). In response to competitive ULCC pricing, some carriers removed fare floors for
certain routes, leading to a lower fare offering across the industry.
The Company’s results of operations could be adversely impacted if it is unable to effectively
execute its strategic plans.
The Company is reliant on the success of its revenue strategies and other strategic plans and initiatives
to grow and to help offset increasing costs. The execution of the Company’s strategic plans was
significantly negatively affected by the COVID-19 pandemic. Nevertheless, the Company has taken
actions to add staffing and increase the starting wage rate for certain workgroups, manage its fleet and
fleet order book, and better optimize its network in an effort to position itself to opportunistically
recover and grow. The timely and effective execution of the Company’s strategies is dependent upon,
among other factors, (i) the Company’s ability to balance its network schedule and capacity with the
availability and location of its crew resources; (ii) the Company’s ability to effectively balance its
investment of incremental operating expenses and capital expenditures related to its strategies against
the need to effectively control costs; (iii) the Company’s ability to timely and effectively implement,
transition, and maintain related information technology systems and infrastructure; (iv) as discussed
below, the Company’s ability to maintain satisfactory relations with its Employees or its Employees’
representatives; and (v) the Company’s dependence on third parties with respect to the execution of its
strategic plans.
The airline industry is intensely competitive.
As discussed in more detail under “Business—Competition,” the airline industry is intensely
competitive. The Company’s primary competitors include other major domestic airlines, as well as
regional and new entrant airlines, surface transportation, and alternatives to transportation such as
videoconferencing, business communication platforms, and the Internet. The Company’s revenues are
sensitive to the actions of other carriers with respect to pricing, routes, loyalty programs, scheduling,
capacity, customer service, operational reliability, comfort and amenities, product offerings, cost
structure, aircraft fleet, strategic alliances, and code-sharing and similar activities.
Operational Risks
The Company is currently dependent on Boeing as the sole manufacturer of the Company’s
aircraft. If the MAX aircraft were to become unavailable for the Company’s operations, or if the
Company were to experience prolonged delivery delays of MAX aircraft, the Company’s
business plans, strategies, and results of operations could be materially and adversely affected.
The Boeing MAX aircraft are crucial to the Company’s ability to operate and grow its business and
fleet modernization initiatives. The Company operates the -8 out of the MAX family of aircraft and is
awaiting delivery of the -7 out of the MAX family of aircraft. Deliveries of MAX aircraft from Boeing
to the Company are subject to Boeing’s production schedules and volumes. Boeing has in the past, and
may continue to, experience delays in fulfilling its commitments with regards to delivery of the -8 to
the Company as a result of supply chain constraints. In January 2024, the FAA announced that it had
informed Boeing that the FAA would not (i) agree to any request from Boeing for an expansion in
production or (ii) approve additional production lines for the MAX aircraft until the FAA is satisfied
that any applicable Boeing quality control issues are resolved. Further, the Company’s contractual
delivery schedule for the -7 is dependent on the FAA issuing required certifications and approvals to
Boeing and the Company. In January 2024, Boeing announced plans to withdraw an exemption request
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with the FAA and incorporate an engineering solution as part of the -7 certification process. The FAA
will ultimately determine the timing of the -7 certification and entry into service, and the Company
therefore offers no assurances that current estimations and timelines are correct.
Boeing no longer manufactures versions of the 737 other than the MAX family of aircraft. If the MAX
aircraft were to become unavailable for the Company’s flight operations, the Company’s operations
would be materially adversely affected. Further, if the -7 certification is not completed in a timely
manner, the Company’s growth and network plans could be restricted unless and until it could procure
and operate other types of aircraft from Boeing or another manufacturer, seller, or lessor. If the
Company’s operations or growth were to be dependent upon the introduction of a new aircraft make
and model to the Company’s fleet, the Company would need to, among other things, (i) develop and
implement new maintenance, operating, and training programs; (ii) secure extensive regulatory
approvals; and (iii) implement new technologies. The requirements associated with operating a new
aircraft make and model could take an extended period of time to fulfill and would likely impose
substantial costs on the Company. A shift away from a single fleet type could also add complexity to
the Company’s operations, present operational and compliance risks, and materially increase the
Company’s costs. Any of these events would have a material, adverse effect on the Company’s
business, operating results, and financial condition. The Company could also be materially adversely
affected if the pricing or operational attributes of its aircraft were to become less competitive.
The Company’s business is labor intensive, with most Employees represented by labor unions;
therefore, the Company could be materially adversely affected in the event of conflict with its
Employees or its Employees’ representatives.
The airline business is labor intensive, and for the year ended December 31, 2023, Salaries, wages, and
benefits expense represented approximately 43 percent of the Company’s operating expenses. As of
December 31, 2023, approximately 83 percent of the Company’s Employees were represented for
collective bargaining purposes by labor unions, making the Company particularly exposed in the event
of labor-related job actions. Employment-related matters (some of which relate to negotiated items)
that have impacted the Company’s results of operations include hiring/retention rates, attendance, pay
rates, outsourcing, work rules, health care costs, and retirement benefits. Additionally, three of the
Company’s twelve unionized Employee groups are in unions currently in negotiations for labor
agreements, which could result in additional pressure on the Company’s low-cost structure. The
Company’s results could be materially adversely affected in the event of conflicts with its Employees
or its Employees’ representatives.
The Company’s business is labor intensive; therefore, the Company has been, and could in the
future be, adversely affected if it were unable to employ and retain sufficient numbers of
qualified Employees to maintain its operations.
The Company’s success depends on its ability to attract and retain skilled personnel. The impact of the
COVID-19 pandemic has heightened the Company’s exposure to its labor risks. In connection with the
drastic reduction in travel demand due to the pandemic, in 2020 the Company offered voluntary
separation and extended time-off programs to Employees. This negatively impacted the Company’s
ability to staff appropriately when demand for leisure travel returned. At the same time, competition
for skilled personnel became fierce, which led to operational challenges in the first half of 2022. In
addition, the Company has been required to provide incentive pay and increase certain starting wage
rates to address these challenges. Although the Company has surpassed pre-pandemic staffing levels as
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of December 31, 2023, staffing-related challenges could continue to occur in certain areas and limit the
Company’s ability to optimally adjust capacity. The inability to recruit and retain skilled personnel or
the unexpected loss of key skilled personnel could continue to adversely affect the Company’s
operations.
The Company is currently dependent on a single engine supplier, as well as single suppliers of
certain other aircraft parts and equipment; therefore, the Company could be materially
adversely affected (i) if it were unable to obtain timely or sufficient delivery of aircraft parts or
equipment from Boeing or other suppliers or adequate maintenance or other support from any
of these suppliers at commercially reasonable terms, (ii) if Boeing or other suppliers were
unable to achieve and/or maintain required regulatory certifications or approvals of their parts
or equipment, or (iii) in the event of a mechanical or regulatory issue associated with the
Company’s aircraft parts or equipment.
The Company is dependent on Boeing as its sole supplier for many of its aircraft parts. The Company
is also dependent on sole or limited suppliers for aircraft engines and certain other aircraft parts,
equipment, and services. If Boeing, or other suppliers, were unable or unwilling to timely provide
adequate products or support for their products at commercially reasonable terms, were unable to
achieve and/or maintain required regulatory certifications or approvals of their parts or equipment, or
in the event of a mechanical or regulatory issue associated with engines or other parts or services, the
Company’s operations could be materially adversely affected. The Company could also be materially
adversely affected if the pricing or operational attributes of its aircraft parts or equipment were to
become less competitive.
The Company is also dependent on third-party vendors and service providers. The COVID-19
pandemic and current economic conditions have resulted, and could continue to result, in delays and
other performance issues, ceased operations, or even bankruptcies among suppliers, third-party
vendors, and service providers. Further failures of suppliers, third-party vendors, or service providers
to timely provide adequate products or support for their products, or otherwise fulfill their
commitments to the Company, could materially adversely affect the Company’s operations.
The airline industry has faced on-going security concerns and related cost burdens; further
threatened or actual terrorist attacks, war, or other hostilities, even if not made directly on the
airline industry, could significantly harm the airline industry and the Company’s operations.
Terrorist attacks or other crimes and hostilities, actual and threatened, have from time to time
materially adversely affected the demand for air travel and have necessitated increased safety and
security measures and related costs for the Company and the airline industry generally. Safety and
security measures can create delays and inconveniences, which in turn can reduce the Company’s
competitiveness against surface transportation for short-haul routes and alternatives to transportation
such as videoconferencing, business communication platforms, and the Internet. Additional terrorist
attacks or other hostilities, even if not made directly on the airline industry, or the fear of such attacks
or other hostilities (including elevated national threat warnings, government travel warnings to certain
destinations, travel restrictions, or selective cancellation or redirection of flights due to terror threats)
would likely have a further significant negative impact on the Company and the airline industry.
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Interruptions or disruptions in service at one of the Company’s core stations have had, and
could in the future have, a material adverse impact on its operations.
In recent years, the Company has increasingly focused on designing its network around core stations in
an effort to provide greater connectivity and support operational reliability and recoverability. A
significant interruption or disruption in service at one of the Company’s core stations (such as Denver
or Chicago-Midway), resulting from air traffic control systems, weather incidents, performance by
third-party service providers, interruption of the Company’s technology, the availability and location of
the Company’s crew resources, fuel supplies, or otherwise, has resulted, and could again in the future
result, in the cancellation or delay of a significant portion of the Company’s flights and, as a result, has
had, and could again in the future have, a severe impact on its business, results of operations and
financial condition.
The Company’s operations have been, and in the future may again be, materially and adversely
disrupted by extreme weather events. An inability to quickly and effectively restore operations
following adverse weather, a localized disaster, or disturbance in a key geography has adversely
and materially impacted, and in the future could again adversely and materially impact, the
Company’s business, results of operations, and financial condition.
While the Company operates across a diverse geographic footprint, its operations at times have been
adversely and materially impacted by severe weather, such as Hurricanes Harvey and Irma in 2017 and
Winter Storm Elliott in December 2022. Depending on location, the Company’s assets and route
network are or could be exposed to ongoing risks arising from a variety of adverse weather conditions
or localized natural or manmade disasters such as earthquakes, volcanoes, wildfires (such as the 2023
Maui wildfires), hurricanes, tropical storms, tornadoes, floods, sea-level rise, severe winter weather,
sustained or extreme cold or heat, drought, or other disturbances, actual or threatened. Extreme weather
conditions, including increases in the frequency, severity, or duration of severe weather events
(whether or not caused by anthropogenic climate change), can disrupt air travel from time to time,
ground planes, damage equipment and increase maintenance costs, cause delays and cancellations or
other network disruptions, require implementation of weight limitations due to increased temperatures,
increase turbulence-related injuries, cause increases in fuel consumption to avoid such weather, disrupt
the Company’s supply chains (including fuel, parts, and service provider disruptions), and otherwise
adversely affect the Company’s assets, operations, and infrastructure. These events can decrease
revenue, increase costs, and adversely impact the Company’s financial condition. Prolonged
interruptions or disruptions at airports can and do also adversely impact the Company’s business and
results of operations. The Company also may incur significant costs to reestablish or relocate affected
business functions, aircraft, and Employees. Moreover, any resulting economic dislocations could
adversely affect demand for the Company’s services, resulting in an adverse effect on its business,
results of operations, and financial condition.
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The airline industry is made up of inherently complex systems and is affected by many
conditions that are beyond its control, which can impact the Company’s business strategies and
results of operations.
In addition to the unpredictable economic conditions and fuel costs previously discussed, the
Company, like the airline industry in general, is affected by conditions that are largely unforeseeable
and outside of its control, including, among others:
• adverse weather and natural disasters and the associated effects on the Company’s
operations, which have, in certain circumstances, such as Winter Storm Elliott, impacted the
Company’s operational recovery to a greater degree than other airlines;
• changes in consumer preferences, perceptions, spending patterns, or demographic trends
(including, for example, changes in travel patterns due to economic conditions, weather, or
government restrictions, sequestration, or shutdowns);
• actual or potential disruptions in the air traffic control system (including, for example, as a
result of FAA system outages or inadequate FAA staffing levels, as the United States has
recently seen a shortage of air traffic controllers);
• actual or perceived delays at various airports resulting from government restrictions
(including, for example, longer wait-times at TSA checkpoints due to inadequate TSA
staffing levels);
• changes in the competitive environment due to industry consolidation, industry bankruptcies,
and other factors;
• delays in deliveries of new aircraft (including, for example, due to delays in the
manufacturing process, in FAA certification, or due to the closure of the FAA’s aircraft
registry during government restrictions or shutdowns);
• collective bargaining requirements and demands;
• reliance on third-party facilities, goods, and/or services essential to its operations and/or
business such as airports, de-icing services, fuel supply and delivery, and weather data and
other critical information;
• outbreaks of disease such as the COVID-19 pandemic; and
• actual or threatened war, terrorist attacks, government travel warnings to certain destinations,
travel restrictions, and political instability.
Because airline systems are inherently and unavoidably complex, large or small events, especially
when in combination, can create opportunity for a systemic incident. The potential triggers for
incidents and failures change constantly because of changing technology, work organization, efforts to
eradicate those potential triggers, and other factors. Events or combinations of events such as those
described above have had, and could have, a material adverse effect on the Company’s business,
results of operations, and financial condition.
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Information Technology Risks
The Company is increasingly dependent on technology to operate its business and continues to
implement substantial changes to its information systems; any failure, disruption, breach, or
delay in implementation of necessary changes of the Company’s information systems could
materially adversely affect its operations.
The Company is increasingly dependent on the use of complex technology and systems to run its
ongoing operations and support its strategic objectives. These technologies and systems include,
among others, the Company’s website and reservation system; flight dispatch and tracking systems;
flight simulators; check-in kiosks; aircraft maintenance, planning, and record keeping systems;
telecommunications systems; flight planning and scheduling systems; crew scheduling systems; human
resources systems; and financial planning, management, and accounting systems. The performance,
reliability, and security of the Company’s technology infrastructure and supporting systems are critical
to the Company’s operations and initiatives.
Implementation and integration of complex systems and technology present significant challenges in
terms of costs, human resources, and development of effective internal controls. Implementation and
integration require a balancing between the introduction of new capabilities and the managing of
existing systems, and present the risk of operational or security inadequacy or interruption, which
could materially affect the Company’s ability to effectively operate its business and/or could
negatively impact the Company’s results of operations.
The Company is also reliant upon the performance of third parties for timely and effective
implementation and support of many of its technology initiatives, to provide required data and
information services, and for maintaining adequate information security measures within the services
and/or software they deliver, and such third parties are occasionally not timely or adequate in providing
the services required by the Company. If any of the Company’s significant technologies or third-party
systems were to cease functioning, or if its third-party service providers or data providers were to fail
to adequately and timely provide required information or reports, technical support, system
maintenance, security, or software upgrades for any of the Company’s existing systems, the Company
could experience service interruptions, delays, and loss of critical data, which could harm its operations
and result in financial losses and reputational damage.
In the ordinary course of business, the Company’s systems will continue to require modification and
refinements to address operational reliability, growth, and changing business requirements. In addition,
the Company’s systems may require modification to enable the Company to comply with changing
regulatory requirements. Modifications and refinements to the Company’s systems have been and are
expected to continue to be expensive to implement and can divert management’s attention from other
matters. Changes to the Company’s technology and systems could also expose the Company to
intellectual property risks, such as allegations of infringement of third-party patents or copyrights.
Defending against allegations could involve significant fees and resources. If the Company is found to
infringe, the Company may be liable for damages. In addition, the Company’s operations could be
adversely affected, or the Company could face imposition of regulatory penalties, if it were unable to
timely or effectively modify its systems as necessary or appropriately balance the introduction of new
capabilities with the management of existing systems. Certain new technologies, such as the use of AI,
present new and significant risks related to intellectual property, personal data, and confidentiality,
among others. The development of generative AI technologies is complex, and there are legal and
practical challenges associated with achieving the desired level of accuracy, efficiency, and reliability.
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The algorithms and models utilized in generative AI systems may have limitations, including biases,
errors, or inability to handle certain data types or scenarios. Furthermore, there is a risk of system
failures, disruptions, or vulnerabilities that could compromise the confidentiality, integrity, or
availability of the generated content. The legal landscape is also developing around generative AI
technologies and generated content, and the Company’s ability to use and commercialize generated
content may be affected by legal developments related to intellectual property rights in generated
content. These limitations or failures could result in reputational damage, legal liabilities, or loss of
Customer confidence. There can be no assurance that the usage of AI will enhance the Company’s
strategies or initiatives.
The Company has experienced material technology system interruptions and delays that have made its
websites and operational systems unavailable or slow to respond, which has prevented the Company
from efficiently processing Customer transactions or providing services. Any future system
interruptions or delays could reduce the Company’s operating revenues and the attractiveness of its
services, as well as increase the Company’s costs. Similarly, the Company has experienced operational
challenges in connection with severe weather events and associated crew scheduling, such as during
and subsequent to Winter Storm Elliott. While the Company’s crew scheduling software worked as
designed during this event, due to a number of factors, including unanticipated changes in the severity
of the weather, the Company began implementing frequent close-in flight cancellations. As the
situation escalated and close-in flight cancellations grew, the volume of unanticipated changes were
too great to efficiently address through the crew scheduling software, resulting in individual crew
member assignment updates being delayed in a significant number of instances. Without updated,
accurate crew member data, the Company’s crew scheduling software could not reassign crew
members to solve for flights with crew coverage issues. As a result, during 2023 the Company
enhanced its crew scheduling software to help the Company during events that could result in a large
number of broken crew pairings. Any future operational disruptions or delays could reduce the
Company’s operating revenues and the attractiveness of its services, as well as increase the Company’s
costs.
The Company’s technologies and related systems and functions could be damaged or interrupted by
catastrophic events beyond its control such as fires, floods, earthquakes, tornadoes and hurricanes,
power loss, computer and telecommunications failures, acts of war or terrorism, computer viruses,
malware, ransomware, security breaches, and similar events or disruptions generally beyond the
Company’s control. Any of these events could cause system interruptions, delays, and loss of critical
data, and could prevent the Company from processing Customer transactions or providing services,
which could make the Company’s business and services less attractive and subject the Company to
liability. Any of these events could damage the Company’s reputation and be expensive to remedy.
Developing and expanding data security and privacy requirements could increase the
Company’s operating costs, and any failure of the Company to maintain the security of certain
Customer, Employee, and business-related information could result in disruption to operations
and damage to the Company’s reputation and could be costly to remediate. Many of these laws
and regulations are subject to change and reinterpretation, and could result in claims, changes
to the Company’s business practices, monetary penalties, increased cost of operations, or other
harm to the Company’s business.
The Company must receive information related to its Customers and Employees in order to run its
business, and the Company’s operations depend upon secure processing, storage, and retention,
including the secure transmission of information over public networks such as for information
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permitting cashless payments. All information processed, stored, and retained by Company or on
behalf of Company is subject to the continually evolving risk of intrusion, tampering, and theft.
Although the Company maintains systems to prevent or defend against these risks, these systems
require ongoing monitoring and updating as technologies change, and security could be compromised,
personal or confidential information could be misappropriated, or system disruptions could occur. In
the ordinary course of its business, the Company also provides certain confidential, proprietary, and
personal information to third parties. While the Company seeks to obtain assurances that these third
parties will protect this information and systems in accordance with legal requirements and industry
standards, there is a risk the security of systems and data held by third parties could be compromised.
A compromise of the Company’s systems could adversely affect the Company’s reputation and disrupt
its operations and could also result in litigation against the Company or the imposition of penalties. In
addition, it could be costly to remediate. Although the Company has not experienced cyber incidents
that are individually, or in the aggregate, material, the Company has experienced cyber-attacks in the
past, which have thus far been mitigated by preventative, detective, and responsive measures put in
place by the Company.
In addition, in response to these types of threats, there has been heightened legislative and regulatory
focus on data privacy and security in the United States, European Union, and elsewhere. The
regulatory framework for data privacy and security worldwide is continuously evolving and developing
and, as a result, the Company must monitor a growing and fast-evolving set of legal requirements and
geopolitical risks in this area. This regulatory environment is increasingly challenging and may present
material obligations and risks to the Company’s business, including significantly expanded compliance
requirements, costs, and enforcement risks. As a result, it is possible that these types of inquiries
regarding cybersecurity incidents increase in frequency and scope. In addition, new laws, amendments
to or reinterpretations of existing laws, regulations, standards, and other obligations may require the
Company or its third-party service providers to incur additional costs and restrict its business
operations, and may require the Company or its third-party service providers to change how they use,
collect, store, transfer, or otherwise process certain types of personal information and to implement
new processes to comply with those laws and its Customers’ exercise of their rights thereunder. These
laws also are not uniform, as certain laws may be more stringent or broader in scope, or offer greater
individual rights, with respect to sensitive and personal information, and such laws may differ from
each other, which may complicate compliance efforts. Accordingly, compliance in the event of a
widespread data breach may be costly. Any failure or perceived failure by the Company or its third-
party service providers to comply with any applicable federal, state, or similar foreign laws, rules,
regulations, industry standards, policies, certifications, or orders relating to data privacy and security,
or any compromise of security that results in the theft, unauthorized access, acquisition, use,
disclosure, or misappropriation of personal data or other customer data, could result in significant
awards, fines, civil and/or criminal penalties or judgments, proceedings, or litigation by governmental
agencies or customers, including class action privacy litigation in certain jurisdictions and negative
publicity and reputational harm, one or all of which could have an adverse effect on the Company’s
reputation, business, financial condition, and results of operations.
The Company has a dedicated cybersecurity team and program that focuses on current and emerging
data security matters. The Company continues to assess and invest in the growing needs of the
cybersecurity team through the allocation of skilled personnel, ongoing training, and support of the
adoption and implementation of technologies coupled with cybersecurity risk management
frameworks. Additionally, as cyber attacks become increasingly sophisticated, the Company may also
incur significant costs to modify, upgrade, or enhance its cybersecurity measures to protect against
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such attacks. The Company may not be able to anticipate, detect, or prevent cyberattacks or security
breaches, particularly because the methodologies used by attackers change frequently or may not be
recognized until such attack is launched, and because attackers are increasingly using technologies
specifically designed to circumvent cybersecurity measures and avoid detection.
The Company offers the ability to work remotely to many of the Company’s office and clerical
Employees, including many of its Employees at the Company’s headquarters campus. Maintaining a
remote work force significantly increases the risk of cyber incidents and events, such as computer
viruses and security breaches, due to increased targeted attacks, which have thus far been mitigated by
preventative, detective, and responsive measures put in place by the Company.
The Company carries a cybersecurity insurance policy with regards to data protection and business
interruption associated with both security breaches from malicious parties and from certain system
failures. However, available cybersecurity insurance with regards to data protection and business
interruption could be more expensive in the future and/or have material differences in coverage than
insurance that has historically been provided and may not be adequate to protect the Company’s risk of
loss of its data or proprietary and confidential information.
Legal, Regulatory, Compliance, and Reputational Risks
The Company is subject to extensive FAA regulation that may disrupt or necessitate
modifications to the Company’s operations, business plans, and strategies.
The FAA promulgates and enforces regulations affecting the airline industry and exercises extensive
regulatory oversight of the Company’s operations. The FAA from time to time also issues orders or
directives relating to the maintenance and operation of aircraft. FAA orders and directives can be
issued with little or no notice, and in certain instances, require the temporary grounding of aircraft,
such as the FAA’s March 2019 grounding of all Boeing 737 MAX aircraft, and/or the responsive
investment of operational and financial resources. The issuance of new FAA regulations, regulatory
amendments, or orders or directives, such as FAA restrictions associated with certain wireless
telecommunications systems, could result in flight schedule adjustments and groundings or delays in
aircraft deliveries, as well as lower operating revenues, operating income, and net income due to a
variety of factors, including, among others, (i) lost revenue due to flight cancellations and operational
disruptions as a result of a smaller operating aircraft fleet, (ii) the lack of ability to make corresponding
reductions in expenses because of the fixed nature of many expenses, and (iii) possible negative effects
on Customer confidence and airline choice. Government regulation affecting the Company is discussed
in more detail in “Airport capacity constraints and air traffic control inefficiencies have limited and
could continue to limit the Company’s growth; changes in or additional governmental regulation could
increase the Company’s operating costs or otherwise limit the Company’s ability to conduct business”
and under “Business—Regulation.”
Airport capacity constraints and air traffic control inefficiencies have limited and could
continue to limit the Company’s growth; changes in or additional governmental regulation
could increase the Company’s operating costs or otherwise limit the Company’s ability to
conduct business.
Almost all commercial service airports are owned and/or operated by units of local or state
governments. Airlines are largely dependent on these governmental entities to provide adequate airport
facilities and capacity at an affordable cost. In order to operate efficiently, as well as to add service in
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current and new markets, the Company must be able to maintain and/or obtain space and facilities at
desirable airports with adequate infrastructure. Airport space, facility, and infrastructure constraints
may prevent the Company from maintaining existing service and/or implementing new service in a
commercially viable manner.
Similarly, the federal government singularly controls all U.S. airspace, and airlines are dependent on
the FAA controlling that airspace in a safe and efficient manner. The current air traffic control system
is mainly radar-based, supported in large part by antiquated equipment and technologies, and heavily
dependent on skilled personnel. As a result, the air traffic control system may not be able to effectively
keep pace with future air traffic growth. The FAA’s protracted transition to modernized air traffic
control systems and newer technologies could adversely impact airspace capacity and the overall
efficiency of the system, resulting in limited opportunities for the Company to grow, longer scheduled
flight times, increased delays and cancellations, and increased fuel consumption and aircraft emissions.
For example, due to air traffic control staffing challenges, government agencies have had to implement
short-term capacity constraints during peak travel periods or adverse weather conditions in certain
markets, resulting in delays and disruptions of air traffic. The continuation of these air traffic control
constraints or the FAA’s inability to meet staffing needs on a long-term basis may have a material
adverse effect on the Company’s operations.
As discussed under “Business—Regulation,” airlines are also subject to other extensive regulatory
requirements. These requirements often impose substantial costs on airlines. The Company’s strategic
plans and results of operations could be negatively affected by changes in law and future actions taken
by domestic and foreign governmental agencies having jurisdiction over its operations, including, but
not limited to:
• increases in airport rates and charges;
• limitations on airport gate capacity or use of other airport facilities;
• limitations on route authorities;
• actions and decisions that create difficulties in obtaining access at slot-controlled airports (a
“slot” is the right of an air carrier, pursuant to regulations of the FAA or local authorities, to
operate a takeoff or landing at certain airports);
• actions and decisions that create difficulties in obtaining operating permits and approvals;
• changes to environmental regulations;
• mandates that affect the usage of SAF;
• enhanced emissions and climate reporting obligations;
• mandates on and regulation of existing products and services;
• new or increased taxes or fees, such as with respect to potential increases to the federal
corporate income tax rate, and such as those contained in the Inflation Reduction Act,
including a potential corporate alternative minimum tax or potential taxes imposed on share
repurchases, which may affect the Company’s decisions with respect to capital markets;
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• changes to laws that affect the services that can be offered by airlines in particular markets
and at particular airports;
• restrictions on competitive practices;
• changes in laws that increase costs for safety, security, compliance, or other Customer
Service standards;
• changes in laws that may limit the Company’s ability to enter into fuel derivative contracts to
hedge against increases in fuel prices;
• changes in laws that may limit or regulate the Company’s ability to promote the Company’s
business or fares;
• changes in laws that could affect the value of the Company’s existing contracts or
agreements, such as its co-branded credit card agreement;
• airspace closures or restrictions, such as restrictions on operations in markets where certain
wireless telecommunications systems may cause interference with certain aircraft avionics;
• grounding of commercial air traffic by the FAA; and
• the adoption of more restrictive locally imposed noise regulations.
The Company is subject to various environmental requirements and risks, including increased
regulation, changing consumer preferences, physical, environmental, and climate risks, and
risks associated with climate change; the cost of compliance with more stringent environmental
regulations, failure to comply with environmental regulations, or failure to otherwise manage
the risks of climate change effectively could have a material adverse effect on the Company’s
results of operations.
The Company is subject to evolving federal, state, local, and international laws and regulations relating
to the protection of the environment, including those relating to aircraft and ground-based emissions,
discharges to water systems, safe drinking water, and the management of hazardous substances and
waste materials. In addition, while the Company cannot predict what requirements may be imposed in
the future, federal, state, local, and international legislative and regulatory bodies are generally
increasingly focused on climate change and reducing greenhouse gas emissions (“GHG”), including
CO
2
emissions. For example, as discussed in more detail under “Business – Regulation,” the federal
government, as well as several state and local governments, the governments of other countries, and
the United Nations’ International Civil Aviation Organization have implemented legislative and
regulatory proposals and voluntary measures intended to reduce GHG emissions. Future policy, legal,
regulatory, or other market developments could require the Company to reduce its emissions, increase
its usage of SAF and other forms of lower carbon energy, modify its supply chain practices or aspects
of its operations, make capital investments to purchase specific types of equipment or technologies,
secure carbon offset credits, disclose or report additional GHG information, or otherwise incur
additional costs related to climate objectives or because of the Company’s GHG emissions. Additional
regulation could result in increased regulatory or permitting requirements for the Company from
multiple jurisdictions, as well as added costs on fuel suppliers that may be passed through to the
Company. For example, the California Air Resources Board has proposed amendments to California’s
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Low Carbon Fuel Standard (“LCFS”) regulation that would subject intrastate fossil jet fuel to the
LCFS, which could in turn increase the demand for and the costs of the limited supply of SAF
currently available. The proposed amendments could also result in increased costs of fossil jet fuel in
the California market because of the need for jet fuel producers to produce SAF or buy LCFS credits.
Other states could propose or adopt similar obligations in the future. Until the timing, scope, and extent
of such future policy, legal, regulatory, or other market developments become known, the Company
cannot predict their effect on the Company’s cost structure or its operating results. Violations of
environmental and climate change-related laws and regulations could lead to significant fines and
penalties and reputational harm. The Company could also face increased risks of litigation resulting
from any enhanced disclosure requirements related to climate change.
In addition to risks from potential changes to environmental regulation and policy, the transition to
lower-carbon technologies could materially adversely affect the Company’s financial results. For
example, lower-carbon technologies, such as SAF, are currently not available at scale and may take a
significant amount of time to develop and mature, and the cost to transition to them could be
prohibitively expensive without appropriate government support, policies, and incentives in place
(including tax credits). For additional disclosure related to the risks of SAF, see the Risk Factor
entitled, “The Company is subject to risks related to its sustainability goals and disclosures, which may
affect stakeholder sentiment and the Company’s reputation and brand.”
Concern among consumers of the impacts of climate change may mean some customers choose to fly
less frequently or fly on an airline they perceive as operating in a manner that is more sustainable to the
climate, and customers may choose to use alternatives to travel, such as virtual meetings and
workspaces. Greater development of high-speed rail in markets now served by short-haul flights could
provide passengers with lower-carbon alternatives to flying. Longer-term changes in weather patterns
could adversely impact any of the Company’s destination cities and, as a result, alter Customers’ travel
behavior. The Company’s collateral to secure loans, including in the form of aircraft, could lose value
as customer demand shifts and economies move to low-carbon alternatives, which may increase the
Company’s financing costs. In addition, major financial institutions have begun to announce
greenhouse gas emissions reductions targets for their financed activities in the aviation sector. To the
extent that the Company’s climate targets are not perceived to align with those of its lenders, the
Company’s access to credit may be adversely impacted.
Finally, the potential acute and chronic physical effects of climate change, such as increased frequency,
duration, and severity of extreme weather events, longer-term changes in weather patterns, and other
climate-related events, could affect the Company’s operations, infrastructure, and financial results. The
Company could incur significant costs to improve the climate resiliency of its operations,
infrastructure, and supply chain, and otherwise prepare for, respond to, and mitigate such physical
effects of climate change. The Company could also incur additional airport fees or other costs related
to the infrastructure which supports the commercial aviation industry. The Company is not able to
predict accurately the materiality of any potential losses or costs associated with the physical effects of
climate change. For additional disclosure related to impacts to the Company’s operations resulting
from extreme weather events, see the Risk Factor entitled, “The Company’s operations have been, and
in the future may again be, materially and adversely disrupted by extreme weather events. An inability
to quickly and effectively restore operations following adverse weather or a localized disaster or
disturbance in a key geography has adversely and materially impacted, and in the future could again
adversely and materially impact, the Company’s business, results of operations, and financial
condition” in the “Operational Risks” section.
52
The Company is subject to risks related to its sustainability goals and disclosures, which may
affect stakeholder sentiment and the Company’s reputation and brand.
In addition to responding to legislative and regulatory requirements, the Company has voluntarily set
near- and long-term environmental sustainability plans and goals. The achievement of these plans and
goals is materially dependent on the performance of third parties and government action, and these
goals could be adversely affected by changes in third party expectations, methodologies, and priorities.
The Company expects its path toward achievement of these goals to depend on, among other things
(i) increased use of SAF, which is not presently available at scale or at prices competitive to jet fuel;
(ii) improved fuel efficiency from fleet modernization; (iii) operational initiatives; and
(iv) technological innovation.
The Company is attempting to diversify its sources of jet fuel or otherwise seek to limit its reliance on
fossil-fuel based fuels, such as through increasing the volumes of SAF used in its operations. Supplies
of SAF are limited and may not be developed in sufficient quantities to support the Company’s
business or sustainability goals. The cost to transition to SAF could be prohibitively expensive without
appropriate government support, policies, and incentives in place (including tax credits). Further, SAF
incentives that are currently in place could expire or be repealed, and the Company may have binding
SAF purchase commitments that extend beyond various incentives currently in place. Additionally,
SAF purchase agreements may pertain to production from facilities that are planned but not yet
operational, and which may utilize technology that has not been proven at commercial scale. There is
no assurance that these facilities will produce SAF at commercial scale or that they will meet
contracted production timelines and volumes. SAF has a limited distribution system and is subject to
higher transportation risks than jet fuel. In the event SAF is not delivered on schedule or in sufficient
volumes, there can be no assurance that the Company will be able to source a supply of SAF sufficient
to meet its stated goals, or that it will be able to do so on favorable economic terms. As more
businesses publicly announce environmental sustainability goals, it could become increasingly more
difficult to negotiate SAF purchase agreements with suppliers at commercially reasonable terms.
Moreover, there is no guarantee that Customers, regulators, or other stakeholders will not object to any
use of “book and claim” accounting methods (or similar constructs) for claims of GHG emission
reductions in connection with the Company’s SAF purchase agreements, as such claims may be based
on the separation of potential GHG emission reductions from the physical delivery of SAF. The
Company cannot guarantee that it will be able to purchase SAF on a cost-effective basis, and in
addition to the factors already discussed, the ability to leverage SAF as part of its sustainability efforts
could also be adversely affected by any of the following: technology challenges in the production,
development, transportation, storage, and distribution of SAF; compliance with and/or changes to
government regulations; modifications to or failure of industry standards, accounting protocols,
approaches to modeling life cycle GHG emissions, or other applicable requirements to allow the
Company to realize benefits from SAF (including blend limitations); or changes in carbon costs or
climate-related goals.
Furthermore, to the extent that the Company may seek to achieve its voluntary climate goals and
mandatory climate obligations through the use of carbon offsets, it may be exposed to additional costs
associated with the procurement of offsets or limited supply in the carbon offsets market. In addition,
to the extent the Company does utilize offsets, it will need to obtain these offsets from third parties,
and while the Company generally seeks to purchase only quality offsets verified by reputable third
parties, it can make no guarantees that the underlying offset project will provide the full or any claimed
GHG emission reduction benefits, nor can it guarantee that any such offsets will not be subject to
53
criticism from Customers, regulators, or other stakeholders. As more businesses have publicly
announced environmental sustainability goals, the cost of carbon offsets has also increased
significantly and will likely continue to do so.
The Company’s ability to achieve its environmental sustainability goals is subject to risks and
uncertainties, many of which are outside of its control. These risks and uncertainties include, but are
not limited to: the Company’s ability to successfully implement its business strategy, effectively
respond to changes in market dynamics, and achieve the anticipated benefits and associated cost
savings of such strategies and actions; the Company’s ability to implement its fleet modernization or
planned fuel efficiency initiatives; availability and ability to utilize SAF at economical prices and with
expected carbon intensity reductions; advancement in modernizing air traffic control systems;
unforeseen production, design, operational, and technological difficulties; the outcome of research
efforts and future technology developments, including the ability to scale projects and technologies on
a commercially competitive basis; compliance with, and changes or additions to, global and regional
regulations, taxes, charges, mandates, or requirements relating to GHG emissions, carbon costs, or
climate-related goals; changes to emission accounting methodologies; adapting products to customer
preferences and customer acceptance of sustainable supply chain solutions; the actions of competitors
and competitive pressures; or other new developments related to the potential impacts of climate
change. There is no assurance that the Company will be able to successfully execute its strategies and
achieve its previously announced environmental and sustainability goals and plans.
The Company also makes certain disclosures regarding sustainability, including the Company’s
sustainability goals and plans to address carbon emissions, and many of these disclosures are
necessarily based on (i) estimates and assumptions that are inherently difficult to assess and may
involve third-party data that the Company does not independently verify, and (ii) timelines that are
longer than the timelines associated with the Company’s required disclosures. Given the estimates,
assumptions, and timelines used to create these disclosures, the materiality of these disclosures is
inherently difficult to assess in advance, and given the uncertainty of the estimates and assumptions
used to create these disclosures, the Company may not be able to anticipate in advance whether or the
degree to which it will or will not be able to meet its sustainability plans or goals, or how expensive it
will be to do so.
Additionally, the Company is subject to increasing regulation imposing mandatory disclosure of
sustainability and climate-related goals. As discussed under “Business—Regulation—Environmental
Regulation,” the state of California recently enacted a number of new climate-disclosure related laws,
including the CCDAA and CRFRA, that require GHG emissions or climate-related risk disclosures,
and the VCMDA that requires disclosure regarding the use of voluntary carbon offsets in certain
circumstances. The reporting obligations of the CCDAA, CRFRA, VCMDA, and other state or federal
laws or rules requiring the disclosure of climate-related risks or emissions may cause the Company to
incur additional increased costs for compliance as well as increased costs regarding access to capital.
Failure to comply with these disclosure laws and regulations can result in the imposition of substantial
fines or penalties. Enhanced climate-related disclosures pursuant to these requirements could also lead
to reputational or other harm with Customers, regulators, investors, or other stakeholders. The
Company could also face increased litigation risks relating to alleged direct or indirect climate-related
damages resulting from the Company’s operations, statements alleged to have been made by the
Company or others in the aviation industry regarding climate change risks, or in connection with any
future disclosures the Company may make regarding reported emissions, particularly given the
inherent uncertainties and estimations with respect to calculating and reporting GHG emissions.
54
The Company’s reputation or brand, as well as its Customer and other stakeholder relationships, could
be adversely impacted as a result of, among other things, (i) any failure to meet its sustainability plans
or goals, including those that relate to climate change; (ii) the Company’s impact on the environment;
or (iii) public pressure from investors or policy groups to change the Company’s policies. In the future,
the Company’s efforts to meet its sustainability plans or goals may divert Company resources or
management’s attention from other matters.
The Company’s future results will suffer if it is unable to effectively manage its international
operations and/or Extended Operations (“ETOPS”).
The Company’s international flights are subject to CBP-mandated procedures, which can affect the
Company’s operations, costs, and Customer experience. The Company has made significant
investments in facilities, equipment, and technologies at certain airports in order to improve the
Customer experience and to assist CBP with its inspection and processing duties; however, the
Company is not able to predict the impact, if any, that various CBP measures or the lack of CBP
resources will have on Company revenues and costs, either in the short-term or the long-term.
International flying requires the Company to modify certain processes, as the airport environment can
be dramatically different in certain international locations with respect to, among other things,
common-use ticket counters and gate areas, passenger entry requirements (including health
requirements), local operating requirements, staffing, infrastructure, and cultural preferences. Certain
international routes served by the Company are also subject to specific aircraft equipage requirements
and unique consumer behavior. Route-specific equipage requirements and unique consumer behavior,
together or individually, may (i) restrict the Company’s flexibility when scheduling and routing aircraft
and crews; (ii) require the Company to modify its policies or procedures; and (iii) impact the
Company’s operational performance, costs, and Customer experience. In addition, international flying
exposes the Company to certain foreign currency risks to the extent the Company chooses to, or is
required to, transact in currencies other than the U.S. dollar. To the extent the Company seeks to serve
additional international destinations in the future, or to renew its authority to serve certain routes, it
may be required to obtain necessary authority from the DOT and/or approvals from the FAA, as well
as any applicable foreign government entity.
The Company’s operations in non-U.S. jurisdictions may subject the Company to the laws of those
jurisdictions rather than, or in addition to, U.S. laws. Laws in some jurisdictions differ in significant
respects from those in the United States, and these differences can affect the Company’s ability to react
to changes in its business, and its rights or ability to enforce rights may be different than would be
expected under U.S. laws. Furthermore, enforcement of laws in some jurisdictions can be inconsistent
and unpredictable, which can affect both the Company’s ability to enforce its rights and to undertake
activities that it believes are beneficial to its business. As a result, the Company’s ability to generate
revenue and its expenses in non-U.S. jurisdictions may differ from what would be expected if U.S.
laws governed these operations. Although the Company has policies and procedures in place that are
designed to promote compliance with the laws of the jurisdictions in which it operates, a violation by
the Company’s Employees, contractors, or agents or other intermediaries could nonetheless occur. Any
violation (or alleged or perceived violation), even if prohibited by the Company’s policies, could have
an adverse effect on the Company’s reputation and/or its results of operations.
In 2019, the Company began service to Hawaii after receiving approval from the FAA for ETOPS, a
regulatory requirement to operate between the U.S. mainland and the Hawaiian Islands. The Company
55
is subject to additional, ongoing, ETOPS-specific regulatory and procedural requirements, which
present operational and compliance risks to the Company’s business, including costs associated
therewith.
The Company is currently subject to regulatory actions and pending litigation, and if judgment,
penalties, or fines were to be rendered against the Company, such judgment, penalties, or fines
could adversely affect the Company’s operating results.
As discussed below under “Legal Proceedings,” the Company is subject to regulatory actions and
pending litigation. Regardless of merit, these litigation matters and any potential future claims against
the Company may be both time consuming and disruptive to the Company’s operations and cause
significant expense and diversion of management attention. Should the Company fail to prevail in
these or other matters, the Company may be faced with significant monetary damages or injunctive
relief that could materially adversely affect its business and might materially affect its financial
condition and operating results and could cause reputational harm.
Conflicting federal, state, and local laws and regulations may impose additional requirements
and restrictions on the Company’s operations, which could increase the Company’s operating
costs, result in service disruptions, and increase litigation risk.
Airlines are subject to extensive regulatory and legal requirements at the federal, state, and local levels
that require substantial compliance costs and that may be inconsistent with each other. These laws
could affect the Company’s relationship with its workforce and cause its expenses to increase without
an ability to pass through these costs. In recent years, the airline industry has experienced an increase
in litigation asserting the application of state and local employment laws. Application of state and local
laws to the Company’s operations may conflict with federal laws—or with the laws of other states and
local governments—and may subject the Company to additional requirements and restrictions.
Moreover, application of these state and local laws may result in operational disruption, increased
litigation risk, and negative effects on the Company’s collective bargaining agreements. Adverse
litigation results in any of these cases could adversely impact the Company’s operational flexibility
and result in the imposition of damages and fines, which could potentially be significant.
The Company’s reputation and brand could be harmed if it were to experience significant
negative publicity through social media or otherwise, including with respect to the Company’s
voluntary ESG-related goals and disclosures.
The Company operates in a public-facing industry with significant exposure to social media. Negative
publicity, whether or not justified, can spread rapidly through social media. The Company’s reputation
or brand, as well as its Customer and other stakeholder relationships, could be adversely impacted as a
result of, among other things, (i) any failure to meet its ESG plans or goals; (ii) Customer perceptions
of the Company’s advertising campaigns, sponsorship arrangements or marketing programs;
(iii) Customer perceptions of the Company’s use of social media; (iv) Customer and other stakeholder
perceptions of statements made by the Company, its Employees and executives, agents, any industry
trade associations, or other third parties; or (v) public pressure from investors or policy groups to
change the Company’s policies. Such statements or initiatives with respect to ESG matters are
increasingly subject to heightened scrutiny from the public and governmental authorities, as well as
other parties, due to the risk of potential “greenwashing,” i.e., the process of conveying misleading
information or making false claims that overstate potential ESG benefits. As a result, the Company
56
may face increased litigation risks from private parties or regulatory scrutiny from governmental
authorities related to its ESG efforts. Moreover, any alleged claims of greenwashing against the
Company or others in the aviation industry may lead to negative sentiment or perception of the
Company, its brand, or the industry. To the extent that the Company is unable to respond timely and
appropriately to negative publicity, the Company’s reputation and brand can be harmed. Damage to the
Company’s overall reputation and brand could have a negative impact on its financial results and
require additional resources for the Company to rebuild its reputation.
The Company’s Bylaws designate specific courts as the exclusive forum for certain legal actions
between the Company and its Shareholders, which could increase costs to bring a claim,
discourage claims, or limit the ability of the Company’s Shareholders to bring a claim in a
judicial forum viewed by the Shareholders as more favorable for disputes with the Company or
the Company’s directors, officers, or other Employees.
The Company’s Bylaws provide, to the fullest extent permitted by law, that, unless the Company
consents in writing to the selection of an alternative forum, the United States District Court for the
Northern District of Texas or, if such court lacks jurisdiction, the state district court of Dallas County,
Texas, will, to the fullest extent permitted by applicable law, be the sole and exclusive forum for
(a) any derivative action or proceeding brought on behalf of the Company; (b) any action asserting a
claim of breach of a fiduciary duty owed by any director, officer, or other Employee of the Company to
the Company or the Company’s Shareholders; (c) any action asserting a claim against the Company or
any director, officer, or other Employee of the Company pursuant to any provision of the Company’s
Restated Certificate of Formation or Bylaws (as either may be amended from time to time) or the
Texas Business Organizations Code; and (d) any action asserting a claim against the Company or any
director, officer, or other Employee of the Company governed by the internal affairs doctrine.
The Company’s Bylaws also provide that, unless the Company consents in writing to the selection of
an alternative forum, the federal district courts of the United States of America will be the sole and
exclusive forum for the resolution of any complaint asserting a cause of action under the Securities Act
of 1933 (the “Securities Act”). The Company notes, however, that there is uncertainty as to whether a
court would enforce this provision and that investors cannot waive compliance with the federal
securities laws and the rules and regulations thereunder. Section 22 of the Securities Act creates
concurrent jurisdiction for state and federal courts over all suits brought to enforce any duty or liability
created by the Securities Act or the rules and regulations thereunder.
The forum selection provision may increase costs to bring a claim, discourage claims, or limit a
Shareholder’s ability to bring a claim in a judicial forum that such Shareholder finds favorable for
disputes with the Company or the Company’s directors, officers, or other Employees, which may
discourage such lawsuits against the Company or the Company’s directors, officers, and other
Employees. Alternatively, if a court were to find the forum selection provision contained in the
Company’s Bylaws to be inapplicable or unenforceable in an action, the Company could incur
additional costs associated with resolving such action in other jurisdictions.
Item 1B. Unresolved Staff Comments
None.
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Item 1C. Cybersecurity
Cybersecurity Risk Management and Strategy
Risk Assessment and Management
The Company is increasingly dependent on the use of complex technology and systems to run its
operations and support its strategic objectives. These technologies and systems include, among others,
the Company’s website and reservation system; flight dispatch and tracking systems; flight simulators;
check-in kiosks; aircraft maintenance, planning, and record keeping systems; telecommunications
systems; flight planning and scheduling systems; crew scheduling systems; human resources systems;
and financial planning, management, and accounting systems. Additionally, the Company must receive
certain confidential or personal information related to its Customers and Employees to run its business,
and the Company’s operations depend upon secure collection, processing, retention, and transmission
of such information. Therefore, the performance, reliability, and security of the Company’s technology
infrastructure and information systems are critical to the Company’s operations and initiatives.
The Company has an enterprise risk management (“ERM”) program to identify, evaluate, and manage
risks. Cybersecurity risks are evaluated alongside other critical business risks under the ERM program
to align cybersecurity efforts with the Company’s broader business goals and objectives. The Company
believes that integrating cybersecurity risks into its ERM program fosters a proactive and holistic
approach to cybersecurity, which helps safeguard the Company’s operations, financial condition, and
reputation in an ever-evolving threat landscape.
The Company maintains a cybersecurity program that is designed to identify, protect from, detect,
respond to, and recover from cybersecurity threats and risks, and protect the confidentiality, integrity,
and availability of its information systems, including the information residing on such systems. The
National Institute of Standards and Technology Cybersecurity Framework helps the Company inform
its cybersecurity agenda and prioritize its cybersecurity activities. The Company takes a risk-based
approach to cybersecurity, which begins with the identification and evaluation of cybersecurity risks or
threats that could affect the Company’s operations, finances, legal or regulatory compliance, or
reputation. Once identified, cybersecurity risks and related mitigation efforts are prioritized based on
their potential impact, likelihood, velocity, and vulnerability, considering both quantitative and
qualitative factors. Risk mitigation strategies are developed and implemented based on the specific
nature of each cybersecurity risk. These strategies include, among others, the application of
cybersecurity policies and procedures, implementation of administrative, technical, and physical
controls, and Employee training, education, and awareness initiatives. The Company’s cybersecurity
risk management also includes a Security Operations Center (“SOC”) that conducts ongoing
monitoring of networks and systems for potential signs of suspicious activity. The SOC is a centralized
function that monitors security alerts to initiate triage, verification, and remediation activities.
Additionally, the Company’s cybersecurity program provides mechanisms for Employees to report any
unusual or potentially malicious activity they observe. The Company tracks key performance
indicators and cybersecurity metrics to evaluate the efficacy of its cybersecurity controls and practices.
Further, the Company’s cybersecurity program is periodically reviewed by its Cybersecurity Leaders
(as defined below) and adjusted in an effort to maintain the program’s agility and responsiveness as
circumstances evolve, new cybersecurity threats emerge, and regulations change.
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Incident Response
The Company has a dedicated cybersecurity incident response team responsible for managing and
coordinating the Company’s cybersecurity incident response efforts. This team also collaborates
closely with other teams in identifying, protecting from, detecting, responding to, and recovering from
cybersecurity incidents. Cybersecurity incidents that meet certain thresholds are escalated to the
Cybersecurity Leaders and cross-functional teams on an as-needed basis for support and guidance.
Additionally, this team tracks cybersecurity incidents to help identify and analyze them. The
Company’s cybersecurity incident response team partners with the Company’s internal cybersecurity
teams as well as with external legal advisors, communication specialists, and other key stakeholders as
appropriate to respond to cybersecurity incidents. The Company maintains a cybersecurity incident
response plan to prepare for and respond to cybersecurity incidents. The incident response plan
includes standard processes for reporting and escalating cybersecurity incidents to senior management.
Additionally, the Company conducts at least one cybersecurity tabletop exercise on an annual basis,
where members of a cross-functional team engage in a simulated cybersecurity incident scenario. This
preparedness exercise is intended to provide hands-on training for the participants and helps the
Company assess its processes and capabilities in addressing cybersecurity threats.
Use of Third Parties
Cybersecurity Service Providers and Third-Party Consultants. The Company engages cybersecurity
consultants, auditors, and other third parties to assess and enhance its cybersecurity practices. These
third parties conduct assessments, penetration testing, and vulnerability assessments to identify
weaknesses and recommend improvements. Additionally, the Company leverages a number of third-
party tools and technologies as part of its efforts to enhance cybersecurity functions. This includes a
managed security service provider to augment the Company’s dedicated SOC team, an endpoint
detection and response system for continuous monitoring, detection, and response capabilities, and a
security information and event management solution to automate real-time threat detection,
investigation, and prioritization of high-fidelity alerts.
Oversight of Third-Party Service Providers. The Company also uses third-party service providers to
support its operations and many of its technology initiatives. The Company evaluates third-party
service providers from a cybersecurity risk perspective, which may include an assessment of that
service provider’s cybersecurity posture or a recommendation of specific mitigation controls.
Following an evaluation, the Company determines and prioritizes service provider risk based on
potential threat impact and likelihood, and such risk determinations drive the level of due diligence and
ongoing compliance monitoring required for each service provider.
Risks from Material Cybersecurity Threats
As of the date of this report, the Company has not identified any cybersecurity threats that have
materially affected or are reasonably anticipated to have a material effect on the organization.
Although the Company has not experienced cybersecurity incidents that are individually, or in the
aggregate, material, the Company has experienced cyberattacks in the past, which the Company
believes have thus far been mitigated by preventative, detective, and responsive measures put in place
by the Company. For a detailed discussion of the Company’s cybersecurity related risks, see “Item 1.A
Risk Factors—Information Technology Risks.”
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Cybersecurity Governance
Board Oversight
The Board is responsible for overseeing management’s assessments of major risks facing the Company
and for reviewing options to mitigate such risks. The Board’s oversight of major risks, including
cybersecurity risks, occurs at both the full Board level and at the Board committee level through the
Audit Committee.
The Board. The Chief Executive Officer, the Chief Operating Officer, the Chief Financial Officer,
members of senior management, and other personnel and advisors, as requested by the Board, report
on the Company’s financial, operating, and commercial strategies, as well as major related risks, which
may include cybersecurity risks, at regularly scheduled meetings of the Board. Based on these reports,
the Board requests follow-up data and presentations to address any specific concerns and
recommendations. Additionally, the Audit Committee has opportunities to report regularly to the entire
Board and review with the Board any major issues that arise at the committee level, which may include
cybersecurity risks.
The Audit Committee . The Audit Committee reviews with management the Company’s technology and
cybersecurity frameworks, policies, programs, opportunities, and risk profile at its regularly scheduled
meetings. The Company’s Chief Information Officer (“CIO”), Chief Information Security Officer
(“CISO”), members of the cybersecurity team, or other advisors, as requested by the Audit Committee,
report quarterly on the Company’s technology, data privacy, and cybersecurity strategies and risks.
Cybersecurity topics are presented to the Audit Committee on a quarterly basis and generally highlight
any significant cybersecurity incidents, the cyber threat landscape, cybersecurity program
enhancements, cybersecurity risks and related mitigation activities, and any other relevant
cybersecurity topics. Management believes that this regular cadence of reporting helps to provide the
Audit Committee with an informed understanding of the Company’s dynamic cybersecurity program
and threat landscape. The Audit Committee further reviews with management the Company’s business
continuity and disaster recovery plans and capabilities and the effectiveness of the Company’s
escalation procedures. Based on these management reports, the Audit Committee may request
follow-up data and presentations to address any specific concerns and recommendations. In addition to
this regular reporting, significant cybersecurity risks or threats may also be escalated on as needed
basis to the Audit Committee.
Management’s Role
The Company has a dedicated cybersecurity organization within its technology department that focuses
on current and emerging cybersecurity matters. The Company’s cybersecurity function is led by the
Company’s CISO, who reports to the Company’s CIO. The CISO and CIO (collectively, the
Company’s “Cybersecurity Leaders”) are actively involved in assessing and managing cybersecurity
risks. They are responsible for implementing cybersecurity policies, programs, procedures, and
strategies. The responsibilities and relevant experience of each of the Cybersecurity Leaders are listed
below:
• The CIO provides leadership for the Company’s technology department. The CIO holds an
undergraduate degree from Cornell and has served in various roles in information technology
for over 20 years, including Vice President, Senior Director, Manager and Consultant.
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• The CISO is responsible for all aspects of cybersecurity across the Company’s facilities,
airports, and aircraft fleet, which includes security engineering, security operations, incident
response, threat intelligence, risk and compliance, and vulnerability management. The CISO
has served in various roles in information technology for nearly 40 years at numerous
technology companies and consulting firms. The CISO earned a Bachelor of Science in
Industrial Engineering from Louisiana State University, a Master of Science in Management
Information Systems from The University of Texas at Dallas, and a Master of Business
Administration from Southern Methodist University.
The Company’s cybersecurity department is comprised of teams that engage in a range of
cybersecurity activities such as threat intelligence, security architecture, and incident response. These
teams conduct vulnerability management and penetration testing to identify, classify, prioritize,
remediate, and mitigate vulnerabilities. Leaders from each team regularly meet with the Cybersecurity
Leaders to provide visibility of major issues and seek alignment with strategy. As noted above under
“Incident Response,” the Company’s cybersecurity incident response plan includes standard processes
for reporting and escalating cybersecurity incidents to senior management. Cybersecurity incidents that
meet certain thresholds are escalated to the Cybersecurity Leaders and cross-functional teams on an
as-needed basis for support and guidance. The Company’s incident response team also coordinates
with external legal advisors, communication specialists, and other key stakeholders.
Item 2. Properties
Aircraft
Southwest operated a total of 817 Boeing 737 aircraft as of December 31, 2023, of which 57 and 24
were under operating and finance leases, respectively. The following table details information on the
817 aircraft as of December 31, 2023:
Type Seats
Average
Age
(Yrs)
Number of
Aircraft
Number
Owned
Number
Leased (a)
737-700 143 18 387 352 35
737-800 175 8 207 190 17
737 -8 175 2 223 194 29
Totals 11 817 736 81
(a) See Note 8 to the Consolidated Financial Statements for more information on the Company’s lease
transactions.
In fourth quarter 2023, the Company entered into supplemental agreements with Boeing relating to its
contractual order book for -7 and -8 aircraft. These agreements, which include an extended order book
to 2031, provide flexibility in support of the Company’s growth plans and fleet modernization. The
delivery schedule below reflects contractual commitments, although the timing of future deliveries
could be affected by any potential or prolonged delays in the manufacturing process or with the -7
certification. The Company retains significant flexibility to manage its fleet size, including
opportunities to accelerate fleet modernization efforts if growth opportunities do not materialize.
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As of December 31, 2023, the Company had firm deliveries and options for -7 and -8 aircraft as
follows:
The Boeing Company
-7 Firm
Orders
-8 Firm
Orders
-7 or -8
Options
Total
2024 27 58 — 85 (c)
2025 59 — 15 74
2026 59 — 26 85
2027 19 46 25 90
2028 15 50 25 90
2029 38 34 18 90
2030 45 — 45 90
2031 45 — 45 90
307 (a) 188 (b) 199 694
(a) The delivery timing for the -7 is dependent on the FAA issuing required certifications and approvals to
Boeing and the Company. The FAA will ultimately determine the timing of the -7 certification and entry
into service, and the Company therefore offers no assurances that current estimations and timelines are
correct.
(b) The Company has flexibility to designate firm orders or options as -7s or -8s, upon written advance
notification as stated in the contract.
(c) The Company currently plans for approximately 79 MAX aircraft deliveries in 2024.
Ground Facilities and Services
Southwest either leases or pays a usage fee for terminal passenger service facilities at each of the
airports it serves to which various leasehold improvements have been made. The Company leases the
land and/or structures on a long-term basis for its aircraft maintenance centers (located at Dallas Love
Field, Houston Hobby, Phoenix Sky Harbor, Chicago Midway, Hartsfield-Jackson Atlanta
International Airport, Denver International Airport, and Orlando International Airport) and its main
corporate headquarters building, also located near Dallas Love Field. The Company also leases a
warehouse and engine repair facility in Atlanta. The Company has announced its intent to build a new
aircraft maintenance facility, expected to be completed in 2025, at Baltimore-Washington International
Airport.
The Company owns two additional headquarters buildings, located across the street from the
Company’s main headquarters building, on land owned by the Company, including (a) an energy
efficient, modern building, called TOPS, which houses certain operational and training functions,
including the Company’s 24-hour operations and (b) the Wings Complex, consisting of a Leadership
Education and Aircrew Development (“LEAD”) Center (housing the Company’s 26 Boeing 737 flight
simulators and classroom space for Pilot training), an additional office building, and a parking garage.
The Company has commitments associated with various airport improvement projects, including
construction at Houston Hobby International Airport. This project includes the construction of new
facilities and the rebuilding or modernization of existing facilities. In April 2023, the Company
executed a ground lease agreement with Los Angeles World Airports (“LAWA”) at Los Angeles
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International Airport (LAX) which provides the Company the right to construct a 9-gate concourse
(Concourse 0) adjacent to Terminal 1. The Company expects to manage the design, development,
financing, construction, and commissioning of the project, and expects to commence construction in
early 2025 with construction to be complete in late 2028 or early 2029. Prior to commencement of
construction, LAWA and the Company will need to agree on scope and budget and have financing in
place. Additional information regarding these projects is provided in Note 5 to the Consolidated
Financial Statements.
The Company performs substantially all line maintenance on its aircraft and provides ground support
services at most of the airports it serves. However, the Company has arrangements with certain aircraft
maintenance providers for major component inspections and repairs for its airframes and engines,
which comprise the majority of the Company’s annual aircraft maintenance costs.
Item 3. Legal Proceedings
On June 30, 2015, the U.S. Department of Justice (“DOJ”) issued a Civil Investigative Demand
(“CID”) to the Company. The CID sought information and documents about the Company’s capacity
from January 2010 to the date of the CID, including public statements and communications with third
parties about capacity. In June 2015, the Company also received a letter from the Connecticut Attorney
General requesting information about capacity. The Company is cooperating fully with the DOJ CID
and the state inquiry.
Further, on July 1, 2015, a complaint was filed in the United States District Court for the Southern
District of New York on behalf of putative classes of consumers alleging collusion among the
Company, American Airlines, Delta Air Lines, and United Airlines to limit capacity and maintain
higher fares in violation of Section 1 of the Sherman Act. Since then, a number of similar class action
complaints were filed in the United States District Courts for the Central District of California, the
Northern District of California, the District of Columbia, the Middle District of Florida, the Southern
District of Florida, the Northern District of Georgia, the Northern District of Illinois, the Southern
District of Indiana, the Eastern District of Louisiana, the District of Minnesota, the District of New
Jersey, the Eastern District of New York, the Southern District of New York, the Middle District of
North Carolina, the District of Oklahoma, the Eastern District of Pennsylvania, the Northern District of
Texas, the District of Vermont, and the Eastern District of Wisconsin. On October 13, 2015, the
Judicial Panel on Multi-District Litigation centralized the cases to the United States District Court in
the District of Columbia. On March 25, 2016, the plaintiffs filed a Consolidated Amended Complaint
in the consolidated cases alleging that the defendants conspired to restrict capacity from 2009 to
present. The plaintiffs seek to bring their claims on behalf of a class of persons who purchased tickets
for domestic airline travel on the defendants’ airlines from July 1, 2011 to present. They seek treble
damages, injunctive relief, and attorneys’ fees and expenses. On May 11, 2016, the defendants moved
to dismiss the Consolidated Amended Complaint, which the Court denied on October 28, 2016. On
December 20, 2017, the Company reached an agreement to settle these cases with a proposed class of
all persons who purchased domestic airline transportation services from July 1, 2011, to the date of the
settlement. The Company agreed to pay $15 million and to provide certain cooperation with the
plaintiffs as set forth in the settlement agreement. After notice was provided to the proposed settlement
class and the Court held a fairness hearing the Court issued an order granting final approval of the
settlement on May 9, 2019. On June 10, 2019, certain objectors filed notices of appeal to the United
States Court of Appeals for the District of Columbia Circuit, which the Court dismissed on July 9,
2021, for lack of jurisdiction because the district court’s order approving the settlements was not a final
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appealable order. The case is continuing as to the remaining defendants. The Company denies all
allegations of wrongdoing.
On January 7, 2019, a complaint alleging a violation of the federal Uniformed Services Employment
and Reemployment Rights Act (“USERRA”) and seeking a certification as a class action was filed
against the Company in the United States District Court for the Northern District of California. The
complaint alleges that the Company violates section 4316(b) of USERRA because it does not provide
paid “short-term” military leave (i.e., a military leave of 14 days or fewer) but does provide paid jury
duty leave, bereavement leave, and sick leave, which the plaintiff alleges are “comparable” forms of
leave under USERRA and its implementing regulations. The complaint seeks declaratory and
injunctive relief, damages, liquidated damages, interest, and attorneys’ fees, expert fees, and litigation
costs. On February 3, 2021, the court granted the plaintiff’s motion for class certification and issued an
order certifying a class comprised of current or former Employees who, during their employment with
the Company at any time from October 10, 2004, through the date of judgment in this action, have
taken short-term military leave and were subject to a collective bargaining agreement, except for
Employees subject to the Transport Workers Union Local 550 agreement covering meteorologists. On
January 11, 2022, the court granted the parties’ stipulated request to vacate the trial date as the
Department of Defense had not yet produced the class members’ military pay and service records
pursuant to the Company’s third-party subpoena. On August 18, 2022, the court entered an order that
effectively stayed the action, except for attention to the third-party subpoena, until after the Ninth
Circuit issued its opinion in the matter of Clarkson v. Alaska Airlines, Inc. and Horizon Industries,
Inc., an appeal from an order by the United States District Court for the Eastern District of Washington
granting summary judgment in defendants’ favor on substantially the same claims at issue in this
action. The Ninth Circuit issued its order in Clarkson on February 1, 2023, reversing the district court’s
grant of summary judgment and remanding the Clarkson case to the District Court with instructions to
consider the “pay during leave” issue in the first instance. The Company denies all allegations of
wrongdoing, believes the plaintiff’s positions are without merit, and intends to vigorously defend itself
in all respects.
On February 19, 2020, a complaint alleging violations of federal securities laws and seeking
certification as a class action was filed against the Company and certain of its officers in the United
States District Court for the Northern District of Texas in Dallas (the “2020 Securities Litigation”). A
lead plaintiff has been appointed in the case, and an amended complaint was filed on July 2, 2020. The
amended complaint seeks damages on behalf of a putative class of persons who purchased the
Company’s common stock between February 7, 2017, and January 29, 2020. The amended complaint
asserts claims under Sections 10(b) and 20 of the Securities Exchange Act and alleges that the
Company made material misstatements to investors regarding the Company’s safety and maintenance
practices and its compliance with federal regulations and requirements. The amended complaint
generally seeks money damages, pre-judgment and post-judgment interest, and attorneys’ fees and
other costs. On August 17, 2020, the Company and the individual defendants filed a motion to dismiss.
On October 1, 2020, the lead plaintiff filed a response in opposition to the motion to dismiss. The
Company filed a reply on or about October 21, 2020. On September 20, 2023, the District Court issued
an opinion granting the Company’s motion to dismiss as to all claims. On October 5, 2023, the District
Court entered a final judgment dismissing the suit in its entirety with prejudice. The lead plaintiff has
filed no timely notice of appeal. The Company denies all allegations of wrongdoing, including those in
the amended complaint.
64
On June 22, 2020, a derivative action for breach of fiduciary duty was filed in the United States
District Court for the Northern District of Texas naming the members of the Company’s Board of
Directors as defendants and the Company as a nominal defendant (the “Derivative Action”). The
plaintiff alleges unspecified damage to Company’s reputation, goodwill, and standing in the
community, as well as damage from exposure to civil and regulatory liability and defense costs.
According to the lawsuit, these damages arise from the Company’s alleged failure to comply with
safety and record maintenance regulations and false statements in public filings regarding the
Company’s safety practices. The plaintiff alleges the Board, in the absence of good faith, exhibited
reckless disregard for its duties of oversight. On October 7, 2020, the Court entered an order staying
and administratively closing the Derivative Action, pending the District Court’s final resolution of the
Company’s motion to dismiss in the ongoing 2020 Securities Litigation brought under the federal
securities laws or upon the occurrence of certain other conditions. On October 5, 2023, the District
Court entered a final judgment dismissing the 2020 Securities Litigation in its entirety with prejudice,
and the lead plaintiff has filed no timely notice of appeal from that dismissal. The plaintiff in the
Derivative Action has taken no steps to lift the stay in the case, which remains stayed. The Board and
Company deny all allegations of wrongdoing made in the Derivative Action.
On August 26, 2021, a complaint alleging breach of contract and seeking certification as a class action
was filed against the Company in the United States District Court for the Western District of Texas in
Waco. The complaint alleges that the Company breached its Contract of Carriage and other alleged
agreements in connection with its use of the allegedly defective MAX aircraft manufactured by The
Boeing Company. The complaint seeks damages on behalf of putative classes of customers who
provided valuable consideration, whether in money or other form (e.g., voucher, miles/points, etc.), in
exchange for a ticket for air transportation with the Company, which transportation took place between
August 29, 2017, and March 13, 2019. The complaint generally seeks money damages, declaratory
relief, and attorneys’ fees and other costs. On October 27, 2021, the Company filed a multi-faceted
motion challenging the complaint based upon lack of subject matter jurisdiction, the existence of a
prior-filed complaint on appeal in the Fifth Circuit (the “Sherman Complaint”), improper venue, and
failure to state a claim, and seeking to have the complaint’s class contentions stricken. That motion
was fully briefed by both parties and was argued to a United States Magistrate Judge on June 27, 2022.
On July 5, 2022, the Magistrate Judge granted the motion in part and ordered the case stayed until the
issuance of the Fifth Circuit’s opinion in the Sherman Complaint. On November 28, 2022, the parties
jointly notified the Court of the Fifth Circuit’s decision regarding the Sherman Complaint. On
March 23, 2023, the parties jointly notified the Court of the dismissal of the Sherman Complaint for
lack of jurisdiction. The case remains stayed. The Company denies all allegations of wrongdoing,
believes the plaintiffs’ positions are without merit, and intends to vigorously defend itself in all
respects.
Two complaints alleging violations of federal securities laws and seeking certification as a class action
have been filed (on January 10, 2023, and March 13, 2023, respectively) against the Company and
certain of its officers in the United States District Court for the Southern District of Texas in Houston.
The complaints seek damages on behalf of a putative class of persons who purchased or otherwise
acquired the Company’s common stock between June 13, 2020, and December 31, 2022. The
complaints assert claims under Sections 10(b) and 20 of the Exchange Act and allege that the
Company made material misstatements to investors regarding the Company’s internal technology and
alleged vulnerability to large-scale flight disruptions. The complaints generally seek money damages,
pre-judgment and post-judgment interest, and attorneys’ fees and other costs. The deadline in the first
of these two cases to file a motion seeking appointment of lead plaintiff was March 13, 2023; four
65
separate motions were filed, and three of the parties seeking appointment have continued to contest the
issue. On July 17, 2023, the Court signed an order consolidating the two federal securities cases into
the first-filed suit and also appointed plaintiff Michael Berry as lead plaintiff in the consolidated case,
with his counsel of record to serve as lead counsel and liaison counsel. On September 15, 2023, the
lead plaintiff filed an amended complaint that expanded the class period to include persons who
purchased or otherwise acquired the Company’s common stock between February 4, 2020, and
March 14, 2023, while continuing to assert claims under Sections 10(b) and 20 of the Exchange Act
based on alleged misstatements regarding the Company’s internal technology and alleged vulnerability
to large-scale flight disruptions. On November 20, 2023, the Company and the individual defendants
filed a motion to dismiss the amended complaint for failure to state a claim. The parties’ respective
briefing on the Company’s motion to dismiss is expected to be completed on or around February 21,
2024. The Company denies all allegations of wrongdoing in the complaint, believes the plaintiffs’
positions are without merit, and intends to vigorously defend itself in all respects.
Since about January 24, 2023, the Company’s senior officers and Board of Directors have received
multiple derivative demand letters from legal counsel for purported Southwest shareholders demanding
that the Board investigate claims, initiate legal action, and take remedial measures in connection with
the service disruptions occurring in December 2022. Generally, the demand letters broadly assert that
the Company’s directors and senior officers did not make sufficient investments in internal technology
systems to prevent large-scale flight disruptions, did not exercise sufficient oversight over the
Company’s operations, approved or received unwarranted compensation, caused the Company to make
materially misleading public statements, and breached their fiduciary duties to the Company.
Additionally, since January 27, 2023, the Company has received multiple letters from counsel for
purported Southwest shareholders making statutory demands for the production of various books and
records of the Company, purportedly in an effort to investigate possible derivative claims similar to
those made the subject of the derivative demands discussed above. On June 13, 2023, a shareholder
derivative suit was filed against certain of the Company’s current and former officers and directors in
the 14th Judicial District Court of Dallas County, Texas, asserting claims for damages from alleged
breach of fiduciary duty, waste of corporate assets, and unjust enrichment derivatively on the
Company’s behalf against the individual defendants based on similar factual allegations as contained in
the demand letters and in the federal class action complaints. On June 15, 2023, a second shareholder
derivative suit was filed against certain of the Company’s current and former officers and directors in
the United States District Court for the Northern District of Texas, asserting claims under Section 14(a)
of the Exchange Act and for damages from alleged breach of fiduciary duty, indemnification, and
unjust enrichment derivatively on the Company’s behalf against the individual defendants based on
similar factual allegations as contained in the demand letters and in the federal class action complaints.
On November 14, 2023, a third shareholder derivative suit was filed in the 134th Judicial District of
Dallas County, Texas, by some of the same counsel involved in the June 13, 2023, suit against the
same defendants in that suit and making allegations of the same operative facts and claims. The
Company and its Board of Directors intend to address the derivative and books and records demands
and the shareholder derivative suits in accordance with the applicable Texas statutes governing such
demands and litigation. Pursuant to those statutes, a committee of independent and disinterested
directors (“Special Litigation Committee”) has been appointed to conduct an inquiry regarding the
allegations in the derivative suits and derivative demand letters. In that regard, on December 15, 2023,
the plaintiffs in the two state court derivative cases filed an unopposed motion to consolidate the two
state derivative cases, to appoint lead counsel, and to stay the consolidated state court derivative case
pending the outcome of the ongoing inquiry of the Special Litigation Committee. Further, in light of
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the ongoing inquiry of the Special Litigation Committee, on December 19, 2023, the Company filed an
unopposed motion to extend a stay of the federal derivative case until at least February 26, 2024.
Based on the Company’s wide-scale operational disruption, which led to the cancelation of a
significant number of flights between December 21 and December 29, 2022, the Company has been
subject to inquiries and investigations by governmental agencies and could be subject to fines and/or
penalties resulting from those inquiries and investigations, as well as litigation from Customers and
Shareholders. On October 27, 2023, the DOT notified the Company that it had determined the
Company failed to provide adequate customer service assistance, prompt flight status notifications, and
proper and prompt refunds and that the assessment of a civil penalty was warranted. During fourth
quarter 2023, the Company accrued an expense of $107 million associated with a settlement reached
with the DOT based on their investigation into the disruption, which includes a cash penalty and
incorporates a future commitment for Southwest Customer care with a new Customer compensation
policy. An additional $33 million penalty was also assessed by the DOT, but was able to be credited
against the substantial value the Company had already provided to its Customers impacted by the
disruption, and therefore did not result in further impact to the Company’s financial results for 2023.
The Company is from time to time subject to various legal proceedings and claims arising in the
ordinary course of business, including, but not limited to, examinations by the Internal Revenue
Service and state and local income tax authorities.
The Company’s management does not expect that the outcome in any of its currently ongoing legal
proceedings or the outcome of any proposed adjustments presented to date by the Internal Revenue
Service and state and local income tax authorities, individually or collectively, will have a material
adverse effect on the Company’s financial condition, results of operations, or cash flow. Nevertheless,
an adverse outcome for any of these matters could be material.
Item 4. Mine Safety Disclosures
Not applicable.
67
INFORMATION ABOUT OUR EXECUTIVE OFFICERS
The following information regarding the Company’s executive officers is as of February 1, 2024.
Name Position Age
Gary C. Kelly Executive Chairman of the Board 68
Robert E. Jordan President & Chief Executive Officer 63
Andrew M. Watterson Chief Operating Officer 57
Ryan C. Green Executive Vice President & Chief Commercial Officer 47
Justin Jones Executive Vice President Operations 45
Tammy Romo Executive Vice President & Chief Financial Officer 61
Linda B. Rutherford Chief Administration Officer 57
Mark R. Shaw Executive Vice President & Chief Legal & Regulatory Officer &
Corporate Secretary 61
Set forth below is a description of the background of each of the Company’s executive officers.
Gary C. Kelly has served as the Company’s Executive Chairman of the Board since February 2022 and
has served as the Company’s Chairman of the Board since May 2008. Mr. Kelly also served as Chief
Executive Officer from July 2004 to February 2022, President from July 2008 to January 2017,
Executive Vice President & Chief Financial Officer from June 2001 to July 2004, and Vice President
Finance & Chief Financial Officer from 1989 to 2001. Mr. Kelly joined the Company in 1986 as its
Controller.
Robert E. Jordan has served as the Company’s Chief Executive Officer since February 2022 and as its
President since January 2023. Mr. Jordan has been a member of the Company’s Board of Directors
since February 2022. Mr. Jordan also served as Executive Vice President & Incoming Chief Executive
Officer from June 2021 to February 2022, Executive Vice President Corporate Services from July 2017
to June 2021, Executive Vice President & Chief Commercial Officer from September 2011 to July
2017, Executive Vice President Strategy & Planning from May 2008 to September 2011, Executive
Vice President Strategy & Technology from September 2006 to May 2008, Senior Vice President
Enterprise Spend Management from August 2004 to September 2006, Vice President Technology from
2002 to 2004, Vice President Purchasing from 2001 to 2002, Controller from 1997 to 2001, Director
Revenue Accounting from 1994 to 1997, and Manager Sales Accounting from 1990 to 1994.
Mr. Jordan joined the Company in 1988 as a programmer.
Andrew M. Watterson has served as the Company’s Chief Operating Officer since October 2022.
Mr. Watterson also served as Executive Vice President & Chief Commercial Officer from January
2020 to October 2022, Executive Vice President & Chief Revenue Officer from July 2017 to January
2020, Senior Vice President & Chief Revenue Officer from January 2017 to July 2017, Senior Vice
President of Network & Revenue from January 2016 to January 2017, and as Vice President of
Network Planning & Performance from October 2013 to January 2016.
Ryan C. Green has served as the Company’s Executive Vice President & Chief Commercial Officer
since October 2022. Mr. Green also served as Senior Vice President & Chief Marketing Officer from
February 2019 to October 2022, Vice President & Chief Marketing Officer from April 2017 to
February 2019, Vice President Marketing from February 2016 to April 2017, Managing Director
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Customer Strategy and Development from October 2013 to February 2016, Senior Director Loyalty &
Partnerships from July 2010 to October 2013, Director Customer Loyalty from November 2007 to July
2010, Senior Manager Loyalty Marketing from January 2007 to November 2007, and Manager
Business Development from July 2004 to January 2007. Mr. Green joined the Company in 2002 in the
Marketing Department.
Justin Jones has served as the Company’s Executive Vice President Operations since December 2023.
Mr. Jones also served as Senior Vice President Operations & Design from December 2021 to
December 2023, Vice President Planning & Performance, Technical Operations from September 2018
to December 2021, Vice President Operational Strategy & Performance from March 2016 to
September 2018, Senior Director Pricing & Planning from October 2012 to March 2016, and Director
Revenue Management from November 2008 to October 2012. Mr. Jones joined the Company in 2001
in the Revenue Management Department.
Tammy Romo has served as the Company’s Executive Vice President & Chief Financial Officer since
July 2015. Ms. Romo also served as Senior Vice President Finance & Chief Financial Officer from
September 2012 to July 2015, Senior Vice President of Planning from February 2010 to September
2012, Vice President of Financial Planning from September 2008 to February 2010, Vice President
Controller from February 2006 to August 2008, Vice President Treasurer from September 2004 to
February 2006, Senior Director of Investor Relations from March 2002 to September 2004, Director of
Investor Relations from December 1994 to March 2002, Manager of Investor Relations from
September 1994 to December 1994, and Manager of Financial Reporting from September 1991 to
September 1994.
Linda B. Rutherford has served as the Company’s Chief Administration Officer since October 2022.
Ms. Rutherford also served as Chief Communications Officer from October 2022 to December 2023,
Executive Vice President People & Communications from June 2021 to October 2022, Senior Vice
President & Chief Communications Officer from October 2017 to June 2021, Vice President & Chief
Communications Officer from January 2016 to October 2017, Vice President Communications &
Strategic Outreach from April 2007 to January 2016, Vice President Public Relations & Community
Affairs from December 2005 to April 2007, Director Public Relations from May 2001 to December
2005, Senior Manager Public Relations from February 1999 to May 2001, and Manager Public
Relations from February 1997 to February 1999. Ms. Rutherford joined the Company in 1992 as a
Public Relations Coordinator.
Mark R. Shaw has served as the Company’s Executive Vice President & Chief Legal & Regulatory
Officer since November 2018. Mr. Shaw has also served as the Company’s Corporate Secretary since
August 2022. Mr. Shaw also served as Executive Vice President, Chief Legal & Regulatory Officer, &
Corporate Secretary from August 2018 to November 2018, Senior Vice President, General Counsel, &
Corporate Secretary from July 2015 to August 2018, Vice President, General Counsel, & Corporate
Secretary from February 2013 to July 2015, and as Associate General Counsel—Corporate &
Transactions from February 2008 to February 2013. Mr. Shaw joined the Company in 2000 as an
Attorney in the General Counsel Department.
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PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters, and Issuer
Purchases of Equity Securities
The Company’s common stock is listed on the New York Stock Exchange (“NYSE”) and is traded
under the symbol “LUV.” Although the Company previously suspended the payment of dividends in
second quarter 2020 through September 30, 2022, pursuant to payroll funding support agreements with
the U.S. Department of the Treasury, the Company reinstated and declared a quarterly cash dividend of
$.18 per share on December 6, 2022, and has continued to pay quarterly dividends since the
reinstatement. The Company currently intends to continue declaring dividends on a quarterly basis for
the foreseeable future; however, the Board may elect to alter the timing, amount, and payment of
dividends on the basis of operational results, financial condition, cash requirements, future prospects,
and other factors deemed relevant by the Board. As of February 2, 2024, there were approximately
11,028 holders of record of the Company’s common stock.
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Stock Performance Graph
The following Performance Graph and related information shall not be deemed “soliciting material”
or “filed” with the Securities and Exchange Commission, nor shall such information be incorporated
by reference into any future filing under the Securities Act of 1933 or Securities Exchange Act of 1934.
The following graph compares the cumulative total shareholder return on the Company’s common
stock over the five-year period ended December 31, 2023, with the cumulative total return during such
period of the Standard and Poor’s 500 Stock Index and the NYSE ARCA Airline Index. The
comparison assumes $100 was invested on December 31, 2018, in the Company’s common stock and
in each of the foregoing indices and assumes reinvestment of dividends. The stock performance shown
on the graph below represents historical stock performance and is not necessarily indicative of future
stock price performance.
COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN AMONG SOUTHWEST
AIRLINES CO., S&P 500 INDEX, AND NYSE ARCA AIRLINE INDEX
Total Cumulative Return - Dollars
Period Ending
12/31/23
Southwest Airlines Co. S&P 500 NYSE ARCA Airline
225
50
75
100
125
150
175
200
12/31/18 12/31/19 12/31/2112/31/20 12/31/22
12/31/2018 12/31/2019 12/31/2020 12/31/2021 12/31/2022 12/31/2023
Southwest Airlines Co. $ 100 $ 118 $ 102 $ 94 $ 74 $ 65
S&P 500 $ 100 $ 131 $ 156 $ 200 $ 164 $ 207
NYSE ARCA Airline $ 100 $ 123 $ 93 $ 91 $ 59 $ 77
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Issuer Repurchases
On May 15, 2019, the Board authorized the repurchase of up to $2.0 billion of the Company’s common
stock. Subject to certain conditions, repurchases may be made in accordance with applicable securities
laws in open market or private, including accelerated, repurchase transactions from time to time,
depending on market conditions. The Company has suspended share repurchase activity until further
notice. The Company has approximately $899 million remaining under its current share repurchase
authorization.
Item 6. [RESERVED]
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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations
YEAR IN REVIEW
The Company had record full year 2023 revenue performance, producing operating revenues of
$26.1 billion, due to healthy leisure demand and continued yield strength combined with record
ancillary revenue, loyalty program revenue, and passengers carried. The Company’s 2022 results were
somewhat impacted by the COVID-19 pandemic, as the Omicron variant of COVID-19 both impacted
travel demand and created staffing challenges for the Company, particularly during January and
February 2022. However, strong travel demand, especially associated with leisure travel, accelerated
during March 2022 and continued through 2023. In 2023, the Company was able to focus on
completing a comprehensive winter action plan, restoring its network and operational stability,
reaching full utilization of its fleet, and delivering on significant new capabilities for its Customers.
In late December 2022, the Company experienced a wide-scale operational disruption as extreme
winter weather across a significant portion of the United States impacted its operational plan and flight
schedules. Subsequent to Winter Storm Elliott, the Company was challenged to realign flight crews,
flight schedules, and aircraft for a period of several days during this peak demand travel period. This
disruption and subsequent recovery efforts resulted in the cancellation of more than 16,700 flights
during the period from December 21 through December 31, 2022. For fourth quarter 2022, the
Company estimated the financial impact of this disruption was approximately $800 million on a
pre-tax basis. A significant portion of this impact in fourth quarter 2022 was due to the loss of
Operating revenue associated with the flight cancellations that was estimated to be approximately
$410 million, and the remaining impact primarily related to a net increase of approximately
$390 million in operating expenses, primarily due to travel expense reimbursements to Customers, the
estimated value of Rapid Rewards points offered as a gesture of goodwill to Customers that were
expected to be redeemed, and premium pay and additional compensation for Employees, which were
partially offset by lower fuel and oil and profitsharing expenses. For first quarter 2023, these events
also created a deceleration in bookings, largely isolated to January and February 2023, as well as
additional expenses primarily in the form of reimbursing Customers for costs incurred as a result of the
flight cancellations. The financial impact of this disruption on first quarter 2023 results was
approximately $380 million on a pre-tax basis. On October 27, 2023, the Department of Transportation
(“DOT”) notified the Company that it determined the Company had failed to provide adequate
customer service assistance, prompt flight status notifications, and proper and prompt refunds and that
the assessment of a civil penalty was warranted. During fourth quarter 2023, the Company accrued an
expense of $107 million associated with a settlement reached with the DOT in December 2023 based
on their investigation into the disruption, which includes a cash penalty and incorporates a future
commitment for Southwest Customer care with a new Customer compensation policy. An additional
$33 million penalty was also assessed by the DOT, but was able to be credited against the substantial
value the Company had already provided to its Customers impacted by the disruption, and therefore
did not result in further impact to the Company’s financial results for 2023. Other than the fourth
quarter 2023 charge associated with the DOT settlement, there were no material impacts to operating
revenues or expenses as a result of this disruption beyond first quarter 2023.
To boost operational resiliency in key areas across the Company and to mitigate the risk of a
recurrence, the Company developed a three-part tactical action plan focused on improving winter
operations, accelerating operational-related investments, and enhancing cross-team collaboration. The
73
Company’s action plan was released in March 2023 and key winter operations steps were completed as
of October 2023, as planned.
The Company recorded results for 2023 and 2022, on an accounting principles generally accepted in
the United States (“GAAP”) and non-GAAP basis, as noted in the following tables. See Note
Regarding Use of Non-GAAP Financial Measures and the Reconciliation of Reported Amounts to
Non-GAAP Financial Measures for additional detail regarding non-GAAP financial measures.
(in millions, except per share amounts)
GAAP
Year ended December 31,
2023 2022 Change
Operating income $ 224 $ 1,017 (78.0)
Net income $ 465 $ 539 (13.7)
Net income per share, diluted $ 0.76 $ 0.87 (12.6)
Non-GAAP
Operating income $ 893 $ 1,120 (20.3)
Net income $ 980 $ 723 35.5
Net income per share, diluted $ 1.56 $ 1.16 34.5
The Company’s financial results, as shown above on a GAAP and non-GAAP basis for the year ended
December 31, 2023 versus the year ended December 31, 2022, were affected by higher salaries, wages,
and benefits expense and maintenance materials and repairs expense. On a GAAP basis, the
Company’s results for the year ended December 31, 2023 included incremental expense of
$180 million for changes in estimate related to the contract ratification bonus for the Company’s Flight
Attendants as part of a tentative agreement reached in October 2023 and an incremental expense of
$354 million for changes in estimate related to the contract ratification bonus for the Company’s Pilots
as part of a tentative agreement reached in December 2023, both of which were treated as special items
and excluded from the Company’s presentation of non-GAAP results. Additionally, due to the
December 2022 operational disruption, as described above, the financial results on a GAAP and
non-GAAP basis for the year ended December 31, 2023 included a negative financial impact of
approximately $380 million on a pre-tax basis in first quarter 2023 and, on a GAAP basis, a
$107 million charge on a pre-tax basis for the DOT settlement in fourth quarter 2023. The expense
related to the tentative agreement with Pilots combined with the charge related to the settlement with
the DOT resulted in the Company reporting a net loss of $252 million on a GAAP basis for fourth
quarter 2023. Furthermore, on a GAAP and non-GAAP basis, the financial results for the year ended
December 31, 2022 included a negative financial impact of approximately $800 million on a pre-tax
basis in fourth quarter 2022 related to the December 2022 operational disruption and, on a GAAP
basis, the financial results for the year ended December 31, 2022 included a $193 million pre-tax loss
on extinguishment of debt primarily due to the repurchase of a portion of the Company’s May 1, 2020
public offering of $2.3 billion aggregate principal amount of Convertible Senior notes (the
“Convertible Notes”). See Note Regarding Use of Non-GAAP Financial Measures and the
Reconciliation of Reported Amounts to Non-GAAP Financial Measures for additional detail regarding
non-GAAP financial measures.
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Operating Statistics
The Company provides the operating data below for the years ended December 31, 2023 and 2022
because these statistics are commonly used in the airline industry and, therefore, allow readers to
compare the Company’s performance against its results for the prior year period, as well as against the
performance of the Company’s peers.
Year ended December 31,
2023 2022 Change
Operating Data:
Revenue passengers carried (000s) 137,279 126,586 8.4%
Enplaned passengers (000s) 171,817 156,982 9.5%
Revenue passenger miles (RPMs) (in millions)
(a)
136,256 123,843 10.0%
Available seat miles (ASMs) (in millions)
(b)
170,323 148,467 14.7%
Load factor
(c)
80.0% 83.4% (3.4) pts.
Average length of passenger haul (miles) 993 978 1.5%
Average aircraft stage length (miles) 730 728 0.3%
Trips flown 1,459,427 1,298,219 12.4%
Seats flown (000s)
(d)
231,409 201,913 14.6%
Seats per trip
(e)
158.6 155.5 2.0%
Average passenger fare $ 172.18 $ 169.12 1.8%
Passenger revenue yield per RPM (cents)
(f)
17.35 17.29 0.3%
Operating revenues per ASM (cents)
(g)
15.32 16.04 (4.5)%
Passenger revenue per ASM (cents)
(h)
13.88 14.42 (3.7)%
Operating expenses per ASM (cents)
(i)
15.19 15.36 (1.1)%
Operating expenses per ASM, excluding fuel (cents) 11.54 11.33 1.9%
Operating expenses per ASM, excluding fuel and profitsharing (cents) 11.47 11.25 2.0%
Fuel costs per gallon, including fuel tax $ 2.89 $ 3.10 (6.8)%
Fuel costs per gallon, including fuel tax, economic $ 2.89 $ 3.07 (5.9)%
Fuel consumed, in gallons (millions) 2,143 1,922 11.5%
Active full-time equivalent Employees 74,806 66,656 12.2%
Aircraft at end of period
(j)
817 770 6.1%
(a) A revenue passenger mile is one paying passenger flown one mile. Also referred to as “traffic,” which is a measure of demand for a
given period.
(b) An available seat mile is one seat (empty or full) flown one mile. Also referred to as “capacity,” which is a measure of the space
available to carry passengers in a given period.
(c) Revenue passenger miles divided by available seat miles.
(d) Seats flown is calculated using total number of seats available by aircraft type multiplied by the total trips flown by the same aircraft
type during a particular period.
(e) Seats per trip is calculated by dividing seats flown by trips flown.
(f) Calculated as passenger revenue divided by revenue passenger miles. Also referred to as “yield,” this is the average cost paid by a
paying passenger to fly one mile, which is a measure of revenue production and fares.
(g) Calculated as operating revenues divided by available seat miles. Also referred to as “operating unit revenues” or “RASM,” this is a
measure of operating revenue production based on the total available seat miles flown during a particular period.
(h) Calculated as passenger revenue divided by available seat miles. Also referred to as “passenger unit revenues,” this is a measure of
passenger revenue production based on the total available seat miles flown during a particular period.
(i) Calculated as operating expenses divided by available seat miles. Also referred to as “unit costs” or “cost per available seat mile,” this is
the average cost to fly an aircraft seat (empty or full) one mile, which is a measure of cost efficiencies.
(j) Included four Boeing 737-700 (“700”) Next Generation aircraft in temporary storage as of December 31, 2022.
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2024 Outlook
The following tables present selected financial guidance for first quarter and full year 2024:
1Q 2024 Estimation
RASM (a), year-over-year
Up 2.5% to 4.5%
ASMs (b), year-over-year
Up ~10%
Economic fuel costs per gallon (c) (d)
$2.70 to $2.80
Fuel hedging premium expense per gallon
$0.08
Fuel hedging cash settlement gains per gallon
$0.02
ASMs per gallon (fuel efficiency)
79 to 81
CASM-X (e), year-over-year (c) (f)
Up 5% to 6%
Scheduled debt repayments (millions)
~$7
Interest expense (millions)
~$62
2024 Estimation
ASMs (b), year-over-year
Up ~6%
Economic fuel costs per gallon (c) (d)
$2.55 to $2.65
Fuel hedging premium expense per gallon
$0.07
Fuel hedging cash settlement gains per gallon
$0.01
CASM-X (e), year-over-year (c) (f)
Up 5.5% to 7%
Scheduled debt repayments (millions)
~$29
Interest expense (millions)
~$249
Aircraft (g)
847
Effective tax rate
23% to 24%
Capital spending (billions)
$3.5 to $4.0
(a) Operating revenue per available seat mile (“RASM” or “unit revenues”).
(b) Available seat miles (“ASMs” or “capacity”). The Company’s flight schedule is currently published for sale through
October 2, 2024. The Company currently expects second quarter 2024 capacity to increase in the range of 8 percent to
10 percent, year-over-year, and third quarter 2024 capacity to increase in the range of 3 percent to 5 percent, year-over-year.
(c) See Note Regarding Use of Non-GAAP Financial Measures for additional information on special items. In addition,
information regarding special items and economic results is included in the accompanying table Reconciliation of Reported
Amounts to Non-GAAP Items (also referred to as “excluding special items”).
(d) Based on the Company’s existing fuel derivative contracts and market prices as of January 17, 2024, first quarter and full
year 2024 economic fuel costs per gallon are estimated to be in the range of $2.70 to $2.80 and $2.55 to $2.65, respectively.
Economic fuel cost projections do not reflect the potential impact of special items because the Company cannot reliably
predict or estimate the hedge accounting impact associated with the volatility of the energy markets, or the impact to its
financial statements in future periods. Accordingly, the Company believes a reconciliation of non-GAAP financial measures
to the equivalent GAAP financial measures for projected results is not meaningful or available without unreasonable effort.
See Note Regarding Use of Non-GAAP Financial Measures.
(e) Operating expenses per available seat mile, excluding fuel and oil expense, special items, and profitsharing (“CASM-X”).
(f) Projections do not reflect the potential impact of fuel and oil expense, special items, and profitsharing because the
Company cannot reliably predict or estimate those items or expenses or their impact to its financial statements in future
periods, especially considering the significant volatility of the fuel and oil expense line item. Accordingly, the Company
believes a reconciliation of non-GAAP financial measures to the equivalent GAAP financial measures for these projected
results is not meaningful or available without unreasonable effort.
(g) Aircraft on property, end of period. The Company currently plans for approximately 79 Boeing 737 MAX (“MAX”)
aircraft deliveries and 49 aircraft retirements in 2024, including 45 Boeing 737-700s (“-700”) and four Boeing 737-800s
(“-800”). The delivery schedule for the 737-7 (“-7”) is dependent on the Federal Aviation Administration (“FAA”) issuing
required certifications and approvals to The Boeing Company (“Boeing”) and the Company. The FAA will ultimately
76
determine the timing of the -7 certification and entry into service, and Boeing may continue to experience supply chain
challenges, so the Company offers no assurances that current estimations and timelines will be met.
The Company expects first quarter 2024 RASM to increase in the range of 2.5 percent to 4.5 percent,
year-over-year. This increase includes an approximate five point tailwind due to the negative revenue
impact incurred in first quarter 2023 associated with the December 2022 operational disruption.
Sequentially, the performance represents a healthy improvement driven primarily by network
optimization, market share contributions from the Company’s Global Distribution System initiative,
growth in the Rapid Rewards loyalty program, and continued strength in overall demand. The network
optimization is materially complete with the March 2024 schedule, at which point the Company
expects a return to profitability.
The Company currently expects its first quarter 2024 CASM-X to increase in the range of 5 percent to
6 percent, year-over-year. Approximately two to three points of the increase are driven by higher 2024
market wage rate accruals for Employee workgroups with open agreements and for overall 2024 labor
cost increases, including the wage rate increases and agreed-upon work rule changes associated with
the recently ratified Pilot contract. The majority of the remaining increase is driven by year-over-year
pressure from maintenance expenses.
Furthermore, the Company currently expects similar cost pressures throughout the year, driving 2024
CASM-X to increase approximately 5.5 percent to 7 percent, year-over-year. Specifically, the
Company expects approximately four to five points of the increase to be driven by higher year-over-
year labor costs, and the balance of the increase is driven primarily by higher year-over-year
maintenance expenses. Progressing through the year, the Company’s focus will be on regaining
efficiencies to counter inflationary cost pressures. To this end, the Company plans to end the year with
headcount in the range of flat to down on a year-over-year basis.
The Company’s 2024 plan leverages a set of initiatives, which most importantly, includes better
aligning the route network to new demand patterns. The Company expects these initiatives to
contribute roughly $1.5 billion in incremental year-over-year pre-tax profits. As a result, the Company
expects double-digit year-over-year operating revenue growth and year-over-year operating margin
expansion. The Company believes its 2024 plan provides a line of sight to improve profitability year-
over-year, earn its cost of capital this year, and provide significant progress toward its long-term goal
to exceed its cost of capital.
Company Overview
The Company ended 2023 with 817 Boeing 737 aircraft, including 223 Boeing 737-8 (“-8”) aircraft.
During 2023, the Company retired 39 -700 aircraft and took delivery of 86 -8 aircraft. On October 25,
2023, the Company secured an order book with Boeing that is expected to help modernize the
Company’s fleet with less carbon-intensive aircraft and enable the Company’s long-term plan for
orderly and measured growth. The Company’s order book with Boeing as of January 25, 2024, consists
of a total of 495 MAX firm orders (307 -7 aircraft and 188 -8 aircraft) for the years 2024 through 2031
and 199 MAX options (-7s or -8s) for the years 2025 through 2031. The Company is currently
planning for approximately 79 MAX aircraft deliveries in 2024, which differs from its contractual
order book due to Boeing’s continued supply chain challenges and the current status of the -7
certification. The Company plans to retire approximately 49 aircraft, including 45 -700s and four -
800s, ending 2024 with roughly 847 aircraft in its fleet. The timing of future deliveries could be
affected by any potential or prolonged delays in the manufacturing process or with the -7 certification.
77
The Company retains significant flexibility to manage its fleet size, including opportunities to
accelerate fleet modernization efforts if growth opportunities do not materialize.
The Company has published its flight schedule through October 2, 2024. The Company continues to
focus on operational excellence and reliability, regaining efficiencies, increasing productivity, and
returning margins back to historical levels.
For the year ended December 31, 2023, the Company added approximately 8,100 Employees, net of
attrition. The Company’s number of active full-time equivalent Employees increased by 12.2 percent
from December 31, 2022 to December 31, 2023, primarily to support the Company’s restoration of its
flight schedule after emerging from the pandemic, as well as the year-over-year growth in its fleet. The
Company has made additional investments to attract and retain talent, including raising the Company’s
starting hourly pay rates for certain of its workgroups, subject, in each case, to acceptance of such
change by the applicable union.
During third quarter 2023, the Company announced two new benefits as part of an ongoing
commitment to provide Customers with more choices, more flexibility, and more value when they fly
Southwest. Customers traveling on Wanna Get Away fares now are able to make same-day standby
changes and add standby listings online or on the Southwest app. Previously, only Rapid Rewards Tier
Members and Customers traveling on Business Select, Anytime, and Wanna Get Away Plus fares had
flexibility to list on a different flight free of charge on their day of scheduled travel. This new offering
expands the same-day standby benefit to all Southwest Customers. The Company also began offering
free Inflight Internet for Customers who purchase a Business Select fare.
During October 2023, the Company announced enhancements to its Rapid Rewards loyalty program to
reward loyal Members by making it easier for Customers to earn tier status, awarding A-List Preferred
Members with up to two complimentary premium drinks, and, starting in spring of 2024, allowing
Customers to pay for flights by using a combination of cash and Rapid Rewards points, starting with as
few as 1,000 points.
The Company’s Board of Directors (the “Board”) reinstated and declared a quarterly cash dividend of
$0.18 per share on December 6, 2022, which was paid in first quarter 2023, and has continued to pay
quarterly dividends through 2023. The Company previously suspended the payment of dividends in
second quarter 2020 through September 30, 2022, pursuant to payroll funding support agreements with
the U.S. Department of the Treasury (“Treasury”). The Company’s current quarterly dividend of $0.18
per share, or $0.72 per share annualized, is equivalent to its quarterly dividend prior to the pandemic.
During 2023, the Company returned $429 million to Shareholders in dividend payments.
On November 2, 2023, the Company announced an offtake agreement with USA BioEnergy, LLC, for
up to 680 million gallons of neat sustainable aviation fuel (“SAF”). The Company plans to begin
purchasing SAF from USA BioEnergy’s facility near Bon Wier, Texas, as early as 2028. Additionally,
as part of the offtake agreement, the Company and USA BioEnergy have established a long-term
strategic relationship offering the Company the opportunity to purchase up to another projected
180 million gallons of SAF per year from future planned production facilities.
As part of its commitment to corporate sustainability, the Company published its 2022 One Report
describing the Company’s sustainability strategies on May 3, 2023, which include the Company’s fuel
conservation and emissions mitigation initiatives and other efforts to minimize greenhouse gas
78
emissions and address other environmental matters such as energy and water conservation, waste
minimization, and recycling. The Company also published its Diversity, Equity, and Inclusion (“DEI”)
Report on May 3, 2023. A companion piece to the One Report, the DEI Report takes a deeper dive into
the Company’s DEI goals and initiatives and highlights the Company’s DEI plans for the future.
Information contained in the Southwest One Report and/or the DEI Report is not incorporated by
reference into, and does not constitute a part of, this Form 10-K. While the Company believes that the
disclosures contained in the Southwest One Report, the DEI Report, and other voluntary disclosures
regarding environmental, social, and governance (“ESG”) matters are responsive to various areas of
investor interest, the Company believes that certain of these disclosures do not currently address
matters that are material in the near term to the Company’s operations, strategy, financial condition, or
financial results, although this view may change in the future based on new information that could
materially alter the estimates, assumptions, or timelines used to create these disclosures. Given the
estimates, assumptions, and timelines used to create the Southwest One Report, the DEI Report, and
other voluntary disclosures, the materiality of these disclosures is inherently difficult to assess.
2023 Compared with 2022
Operating Revenues
Passenger revenues for 2023 increased by $2.2 billion, or 10.4 percent, compared with 2022. On a unit
basis, Passenger revenues decreased 3.7 percent, year-over-year. The dollar increase was primarily due
to a 14.7 percent increase in capacity, combined with healthy leisure demand and continued yield
strength for 2023 versus 2022. For 2023, the year-over-year Passenger revenue yield per ASM
decrease was primarily driven by a 3.4 point decrease in Load factor as the capacity growth of
14.7 percent outpaced the growth in Revenue passenger miles of 10.0 percent.
Other revenues for 2023 increased by $50 million, or 2.2 percent, compared with 2022. On a dollar
basis, the increase was primarily due to additional marketing revenue from Chase Bank USA, N.A.,
driven by improved retail spend on the Company’s co-brand credit cards.
Operating Expenses
Operating expenses for 2023 increased by $3.1 billion, or 13.5 percent, compared with 2022, and
capacity increased 14.7 percent over the same prior year period. Approximately 60 percent of the
operating expenses increase was due to higher Salaries, wages, and benefits expense (inclusive of
accruals related to anticipated pay raises associated with open collective bargaining agreements) and
approximately 10 percent was due to higher Maintenance, materials, and repairs expense. Historically,
except for changes in the price of fuel, changes in Operating expenses for airlines have been largely
driven by changes in capacity, or ASMs. The following table presents the Company’s Operating
expenses per ASM for 2023 and 2022, followed by explanations of these changes on a dollar basis.
Unless otherwise specified, changes on a per ASM basis were driven by changes in capacity, which
increased with the improvement in travel demand and the Company’s focus on restoring its network,
causing the Company’s fixed costs to be spread over significantly more ASMs.
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Year ended December 31,
Per ASM
change
Percent
change(in cents, except for percentages) 2023 2022
Salaries, wages, and benefits 6.55¢ 6.31¢ 0.24¢ 3.8%
Fuel and oil 3.65 4.03 (0.38) (9.4)
Maintenance materials and repairs 0.70 0.58 0.12 20.7
Landing fees and airport rentals 1.05 1.02 0.03 2.9
Depreciation and amortization 0.89 0.91 (0.02) (2.2)
Other operating expenses 2.35 2.51 (0.16) (6.4)
Total 15.19¢ 15.36¢ (0.17)¢ (1.1)%
Operating expenses per ASM for 2023 decreased by 1.1 percent, compared with 2022. The majority of
the year-over-year unit cost decrease was driven by a decrease in the Company’s fuel cost per gallon,
partially offset by higher salaries, wages, and benefits expense. Operating expenses per ASM for 2023,
excluding Fuel and oil expense, profitsharing, and special items (a non-GAAP financial measure),
decreased 1.2 percent, year-over-year. See Note Regarding Use of Non-GAAP Financial Measures and
the Reconciliation of Reported Amounts to Non-GAAP Financial Measures for additional detail
regarding non-GAAP financial measures.
Salaries, wages, and benefits expense for 2023 increased by $1.8 billion, or 18.9 percent, compared
with 2022. On a per ASM basis, Salaries, wages, and benefits expense for 2023 increased 3.8 percent,
compared with 2022. On a dollar basis, approximately 45 percent of the increase was due to step/pay
rate increases for certain workgroups, including market wage rate accruals for open collective
bargaining agreements (inclusive of $180 million and $354 million on a GAAP basis in additional
compensation related to past services negotiated as part of the tentative agreements reached with the
Transport Workers Union 556 (“TWU 556”) and SWAPA, respectively) and approximately 20 percent
of the increase was driven by an increase in capacity and trips flown. See Note Regarding Use of
Non-GAAP Financial Measures and the Reconciliation of Reported Amounts to Non-GAAP Financial
Measures for additional detail regarding non-GAAP measures.
The following table sets forth the Company’s unionized Employee groups with contracts that are
currently in negotiations on collective-bargaining agreements:
Employee Group
Approximate
Number of
Full-time
Equivalent
Employees Representatives Amendable Date
Southwest Flight Attendants 19,883 TWU 556 November 2018
Southwest Ramp, Operations,
Provisioning, Freight Agents 17,892
Transport Workers Union
Local 555 (“TWU 555”) February 2021
Southwest Flight Simulator
Technicians 54
International Brotherhood of
Teamsters (“IBT”) May 2024
On January 31, 2023, the Company’s 50 Facilities Maintenance Technicians, represented by the
Aircraft Mechanics Fraternal Association (“AMFA”), ratified a new four-year collective bargaining
agreement with the Company. The newly ratified agreement becomes amendable in November 2027.
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On February 4, 2023, the Company’s more than 470 Dispatchers, represented by the Transportation
Workers of America, AFL-CIO, Local 550 (“TWU 550”), ratified a new four-year collective
bargaining agreement with the Company. The newly ratified agreement becomes amendable in June
2027.
On April 30, 2023, the Company’s 12 Meteorologists, represented by TWU 550, ratified a new five-
year collective bargaining agreement with the Company. The newly ratified agreement becomes
amendable in May 2028.
On July 27, 2023, the Company’s 2,865 Mechanics & Related Employees, represented by AMFA,
voted to ratify a four-year contract extension with the Company. The newly ratified agreement
becomes amendable in August 2027.
On August 15, 2023, the Company reached a tentative collective-bargaining agreement with TWU 555,
which represents the Company’s nearly 18,000 Ramp, Operations, Provisioning, and Freight Agents.
However, during September 2023, TWU 555 membership voted not to ratify the agreement. The
Company will continue to engage in discussions on a new agreement with TWU 555.
On October 6, 2023, the Company’s more than 480 Material Specialists, represented by IBT, voted to
ratify a three-year contract extension with the Company. The newly ratified agreement becomes
amendable in October 2026.
On October 25, 2023, the Company reached a tentative collective-bargaining agreement with TWU
556, which represents the Company’s nearly 20,000 Flight Attendants. However, during December
2023, TWU 556 membership voted not to ratify the agreement. The Company will continue to engage
in discussions on a new agreement with TWU 556.
On January 22, 2024, the Company’s nearly 11,000 Pilots, represented by SWAPA, voted to ratify a
five-year contract extension with the Company. The newly ratified agreement becomes amendable in
January 2029.
Fuel and oil expense for 2023 increased by $242 million, or 4.1 percent, compared with 2022. On a per
ASM basis, Fuel and oil expense for 2023 decreased 9.4 percent. On a dollar basis, the increase was
primarily attributable to an increase in fuel gallons consumed, partially offset by a decrease in jet fuel
prices per gallon. On a per ASM basis, the decrease was primarily due to lower jet fuel prices. The
following table provides more information on the Company’s economic fuel cost per gallon, including
the impact of fuel hedging premium expense and fuel derivative contracts:
Year ended December 31,
2023 2022
Economic fuel costs per gallon $ 2.89 $ 3.07
Fuel hedging premium expense (in millions) $ 121 $ 78
Fuel hedging premium expense per gallon $ 0.06 $ 0.04
Fuel hedging cash settlement gains per gallon $ 0.12 $ 0.49
See Note Regarding Use of Non-GAAP Financial Measures and the Reconciliation of Reported
Amounts to Non-GAAP Financial Measures for additional detail regarding non-GAAP financial
measures.
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The Company’s 2023 available seat miles per gallon (“fuel efficiency”) improved 2.8 percent, year-
over-year, due to lower load factors and more -8 aircraft, the Company’s most fuel-efficient aircraft, as
a percentage of its fleet. The continued deliveries of MAX aircraft are expected to remain critical to the
Company’s efforts to modernize its fleet, reduce carbon emissions intensity, and achieve its near-term
environmental sustainability goals.
In addition, the Company is providing its maximum percentage of estimated fuel consumption covered
by fuel derivative contracts in the following table:
Period Maximum fuel hedged percentage (a)(b)
2024 57%
2025 46%
2026 18%
(a) Based on the Company’s current available seat mile plans. The Company is currently 60 percent hedged in first quarter
2024, 55 percent hedged in second quarter 2024, and 56 percent hedged in second half 2024.
(b) The Company’s maximum fuel hedged percentage is calculated using the maximum number of gallons that are covered by
derivative contracts divided by the Company’s estimate of total fuel gallons to be consumed for each respective period. The
Company’s maximum number of gallons that are covered by derivative contracts may be at different strike prices and at strike
prices materially higher than the current market prices. The volume of gallons covered by derivative contracts that ultimately
get exercised in any given period may vary significantly from the volumes used to calculate the Company’s maximum fuel
hedged percentages, as market prices and the Company’s fuel consumption fluctuate.
As a result of applying hedge accounting in prior periods, the Company has amounts in Accumulated
other comprehensive income (“AOCI”) that will be recognized in earnings in future periods when the
underlying fuel derivative contracts settle. The following table displays the Company’s estimated fair
value of remaining fuel derivative contracts (not considering the impact of the cash collateral provided
to or received from counterparties—see Note 11 to the Consolidated Financial Statements for further
information), as well as the deferred amounts in AOCI as of December 31, 2023, and the expected
future periods in which these items are expected to settle and/or be recognized in earnings (in
millions):
Year
Fair value of fuel
derivative contracts
at December 31, 2023
Amount of gains
deferred in AOCI at
December 31, 2023 (net of tax)
2024 $ 86 $ 55
2025 91 43
2026 46 4
Total $ 223 $ 102
The Company’s multi-year fuel hedging program continues to provide protection against spikes in
energy prices. The Company’s current fuel derivative contracts contain a combination of instruments
based in West Texas Intermediate and Brent crude oil. The economic fuel price per gallon sensitivities
provided in the table below assume the relationship between Brent crude oil and refined products based
on market prices as of January 17, 2024.
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Estimated economic fuel price per gallon, including taxes and
fuel hedging premiums (b)
Average Brent Crude Oil
price per barrel First Quarter 2024 Full Year 2024
$60 $2.15 to $2.25 $2.10 to $2.20
$70 $2.50 to $2.60 $2.40 to $2.50
Current market (a) $2.70 to $2.80 $2.55 to $2.65
$80 $2.80 to $2.90 $2.70 to $2.80
$90 $3.10 to $3.20 $3.00 to $3.10
$100 $3.35 to $3.45 $3.25 to $3.35
Fair market value of
fuel derivative contracts settling in period $12 million $86 million
Estimated premium costs $39 million $158 million
(a) Brent crude oil average market prices as of January 17, 2024, were approximately $77 and $76 per barrel for
first quarter 2024 and full year 2024, respectively.
(b) Based on the Company’s existing fuel derivative contracts and market prices as of January 17, 2024, first
quarter and full year 2024 economic fuel costs per gallon are estimated to be in the range of $2.70 to $2.80 and
$2.55 to $2.65, respectively. Economic fuel cost projections do not reflect the potential impact of special items
because the Company cannot reliably predict or estimate the hedge accounting impact associated with the
volatility of the energy markets, or the impact to its financial statements in future periods. Accordingly, the
Company believes a reconciliation of non-GAAP financial measures to the equivalent GAAP financial measures
for projected results is not meaningful or available without unreasonable effort. See Note Regarding Use of
Non-GAAP Financial Measures.
Maintenance materials and repairs expense for 2023 increased by $336 million, or 39.4 percent,
compared with 2022. On a per ASM basis, Maintenance materials and repairs expense increased
20.7 percent, compared with 2022. On a dollar and per ASM basis, approximately 70 percent of the
increase was due to an increase in engine shop visits and the remainder of the increase was due to
various other engine repairs. The number of engines inducted for planned performance restoration shop
visits for the Company’s -700 fleet increased as a result of utilization. Planned shop visits for the -800
fleet increased as the -800 aircraft emerged from their maintenance “honeymoon” period during which
the engines have required significantly lower levels of maintenance while in the early phases of their
useful lives.
Landing fees and airport rentals expense for 2023 increased by $281 million, or 18.6 percent,
compared with 2022. On a per ASM basis, Landing fees and airport rentals expense increased
2.9 percent, compared with 2022. On a dollar basis, approximately 45 percent of the increase was
largely due to higher airport rental expense throughout the network, associated with both higher rates
and additional space leased at airports, and approximately 40 percent of the increase was attributable to
higher landing fees, primarily driven both by the increase in trips flown and higher rates charged by
airports.
Depreciation and amortization expense for 2023 increased by $171 million, or 12.7 percent, compared
with 2022. On a per ASM basis, Depreciation and amortization expense decreased by 2.2 percent,
compared with 2022. On a dollar basis, approximately 65 percent of the increase was primarily due to
the acquisition of 86 -8 aircraft since 2022. The majority of the remainder was due to accelerating the
depreciation for certain -700 aircraft planned for early retirement in 2023 and 2024.
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Other operating expenses for 2023 increased by $264 million, or 7.1 percent, compared with 2022.
Included within this line item was aircraft rentals expenses in the amount of $198 million and
$195 million for 2023 and 2022, respectively. On a per ASM basis, Other operating expenses
decreased 6.4 percent, compared with 2022. On a dollar basis, the increase was due to (i) higher
professional fees, driven by an increase in technology projects, (ii) higher personnel expenses, driven
by an increase in Crew lodging expenses associated with the increase in capacity and inflationary
pressure, and (iii) an increase driven by recording the $107 million DOT settlement in December 2023.
The majority of the remaining increase was due to various flight-driven expenses. These increases
were partially offset by a decrease in costs associated with the Company’s December 2022 Operational
Disruption, the majority of which were accrued in 2022.
Other expenses (income)
Interest expense for 2023 decreased by $81 million, or 23.8 percent, compared with 2022, primarily
due to various debt repurchases in 2022.
Capitalized interest for 2023 decreased by $16 million, or 41.0 percent, compared with 2022, primarily
due to a significant amount of assets being placed into service, most notably 86 -8 aircraft being
delivered since 2022.
Interest income for 2023 increased by $366 million, compared with 2022, primarily due to higher
interest rates earned on the Company’s cash and short-term investments.
Loss on extinguishment of debt for 2023 decreased by $193 million, compared with 2022, primarily
due to the partial extinguishment of the Company’s Convertible Notes in 2022, compared with none in
2023.
Other (gains) losses, net, primarily includes amounts recorded as a result of the Company’s deferred
compensation and hedging activities. See Note 11 to the Consolidated Financial Statements for further
information on the Company’s hedging activities. The following table displays the components of
Other (gains) losses, net, for 2023 and 2022:
Year ended December 31,
(in millions) 2023 2022
Mark-to-market impact from fuel contracts settling in current and future periods $ (17) $ (41)
Premium cost of fuel contracts not designated as hedges — (28)
Unrealized mark-to-market adjustment on available for sale securities (4) 4
Mark-to-market impact on deferred compensation plan investment (39) 74
Other (2) 3
$ (62) $ 12
Income Taxes
The Company’s annual 2023 effective tax rate was 26.5 percent, compared with 25.9 percent in 2022.
The year-over-year increase in the tax rate is primarily due to the DOT settlement, which is treated as a
disallowed tax deduction in 2023, and higher state taxes. The rate increases were partially offset by the
absence of repurchases of the Convertible Notes which resulted in disallowed tax deductions and a
higher tax rate in 2022.
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2022 Compared with 2021
The Company’s comparison of 2022 results to 2021 results is included in the Company’s Annual
Report on Form 10-K for the fiscal year ended December 31, 2022, under Part II Item 7,
Management’s Discussion and Analysis of Financial Condition and Results of Operations.
Reconciliation of Reported Amounts to Non-GAAP Financial Measures (excluding special items)
(unaudited) (in millions, except per share amounts and per ASM amounts)
Year ended
December 31,
Percent
Change2023 2022
Fuel and oil expense, unhedged $ 6,346 $ 6,780
Add: Premium cost of fuel contracts designated as hedges 121 105
Deduct: Fuel hedge gains included in Fuel and oil expense, net (250) (910)
Fuel and oil expense, as reported $ 6,217 $ 5,975
Deduct: Fuel hedge contracts settling in the current period, but for which
gains were reclassified from AOCI (c) (16) (40)
Deduct: Premium benefit of fuel contracts not designated as hedges — (28)
Fuel and oil expense, excluding special items (economic) $ 6,201 $ 5,907 5.0%
Total operating expenses, as reported $ 25,867 $ 22,797
Deduct: TWU 556 Labor contract adjustment (a) (180) —
Deduct: SWAPA Labor contract adjustment (b) (354) —
Deduct: Fuel hedge contracts settling in the current period, but for which
gains were reclassified from AOCI (c) (16) (40)
Deduct: Premium benefit of fuel contracts not designated as hedges — (28)
Deduct: Impairment of long-lived assets — (35)
Deduct: DOT settlement (107) —
Deduct: Litigation settlement (12) —
Total operating expenses, excluding special items $ 25,198 $ 22,694 11.0%
Deduct: Fuel and oil expense, excluding special items (economic) (6,201) (5,907)
Operating expenses, excluding Fuel and oil expense and special items $ 18,997 $ 16,787 13.2%
Deduct: Profitsharing expense (110) (127)
Operating expenses, excluding Fuel and oil expense, special items, and
profitsharing $ 18,887 $ 16,660 13.4%
Operating income, as reported $ 224 $ 1,017
Add: TWU 556 contract adjustment (a) 180 —
Add: SWAPA contract adjustment (b) 354 —
Add: Fuel hedge contracts settling in the current period, but for which gains
were reclassified from AOCI (c) 16 40
Add: Premium benefit of fuel contracts not designated as hedges — 28
Add: Impairment of long-lived assets — 35
Add: DOT settlement 107 —
Add: Litigation settlement 12 —
Operating income, excluding special items $ 893 $ 1,120 (20.3)%
Other (gains) losses, net, as reported $ (62) $ 12
Add: Mark-to-market impact from fuel contracts settling in current
periods (c) 17 41
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Year ended
December 31,
Percent
Change2023 2022
Add: Premium benefit of fuel contracts not designated as hedges — 28
Add (Deduct): Unrealized mark-to-market adjustment on available for sale
securities 4 (4)
Other (gains) losses, net, excluding special items $ (41) $ 77 n.m.
Income before income taxes, as reported $ 633 $ 728
Add: TWU 556 contract adjustment (a) 180 —
Add: SWAPA contract adjustment (b) 354 —
Add: Fuel hedge contracts settling in the current period, but for which gains
were reclassified from AOCI (c) 16 40
Deduct: Mark-to-market impact from fuel contracts settling in current
periods (c) (17) (41)
Add: Impairment of long-lived assets — 35
Add (Deduct): Unrealized mark-to-market adjustment on available for sale
securities (4) 4
Add: Loss on extinguishment of debt — 193
Add: DOT settlement 107 —
Add: Litigation settlement 12 —
Income before income taxes, excluding special items $ 1,281 $ 959 33.6%
Provision for income taxes, as reported $ 168 $ 189
Add: Net income tax impact of fuel and special items (d) 133 47
Provision for income taxes, net, excluding special items $ 301 $ 236 27.5%
Net income, as reported $ 465 $ 539
Add: TWU 556 contract adjustment (a) 180 —
Add: SWAPA contract adjustment (b) 354 —
Add: Fuel hedge contracts settling in the current period, but for which gains
were reclassified from AOCI (c) 16 40
Deduct: Mark-to-market impact from fuel contracts settling in current
periods (c) (17) (41)
Add: Impairment of long-lived assets — 35
Add: Loss on extinguishment of debt — 193
Add (Deduct): Unrealized mark-to-market adjustment on available for sale
securities (4) 4
Add: DOT settlement 107 —
Add: Litigation settlement 12 —
Deduct: Net income tax impact of special items (d) (133) (47)
Net income, excluding special items $ 980 $ 723 35.5%
Net income per share, diluted, as reported $ 0.76 $ 0.87
Add: Impact of special items 1.01 0.36
Add (Deduct): Net income tax impact of special items (d) (0.21) (0.07)
Net income per share, diluted, excluding special items $ 1.56 $ 1.16 34.5%
Operating expenses per ASM (cents) 15.19 ¢ 15.36 ¢
Deduct: Impact of special items (7.82) (0.03)
Add (Deduct): Fuel and oil expense divided by ASMs 3.65 (4.03)
Add (Deduct): Profitsharing expense divided by ASMs 0.07 (0.08)
Operating expenses per ASM, excluding Fuel and oil expense,
profitsharing, and special items (cents) 11.09 ¢ 11.22 ¢ (1.2)%
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(a) Represents changes in estimate related to the contract ratification bonus for the Company’s Flight Attendants as part of the
tentative agreement reached in October 2023 with TWU 556. The Company began accruing for all of its open labor contracts
on April 1, 2022, and this incremental $180 million expense extends the timeframe covered by the ratification bonus to the
date the Flight Attendant contract became amendable on November 1, 2018, to compensate for missed wage increases over
that time period. The Company’s consolidated financial statements for the year ended December 31, 2023 include market rate
wage accrual for all workgroups with open collective bargaining agreements. See the Note Regarding Use of Non-GAAP
Financial Measures for further information.
(b) Represents changes in estimate related to the contract ratification bonus for the Company’s Pilots as part of the tentative
agreement reached in December 2023 with SWAPA. The Company began accruing for all of its open labor contracts on
April 1, 2022, and this incremental $354 million expense represents an increase in retroactive pay associated with wage rates
for purposes of calculating the ratification bonus agreed to for Pilots for periods prior to 2023. See the Note Regarding Use of
Non-GAAP Financial Measures for further information.
(c) See Note 11 to Consolidated Financial Statements for further information.
(d) Tax amounts for each individual special item are calculated at the Company’s effective rate for the applicable period and
totaled in this line item.
Non-GAAP Return on Invested Capital (ROIC) (in millions) (unaudited)
Year Ended
December 31,
2023
Operating income, as reported $ 224
TWU 556 contract adjustment 180
SWAPA contract adjustment 354
Net impact from fuel contracts 16
DOT settlement 107
Litigation settlement 12
Operating income, non-GAAP 893
Net adjustment for aircraft leases (a) 128
Adjusted operating income, non-GAAP (A) $ 1,021
Non-GAAP tax rate (B) 23.5% (d)
Net operating profit after-tax (A* (1-B) = C) $ 781
Debt, including finance leases (b) $ 8,033
Equity (b) 10,669
Net present value of aircraft operating leases (b) 1,029
Average invested capital $ 19,731
Equity adjustment (c) (168)
Adjusted average invested capital (D) $ 19,563
Non-GAAP ROIC, pre-tax (A/D) 5.2%
Non-GAAP ROIC, after-tax (C/D) 4.0%
(a) Net adjustment related to presumption that all aircraft in fleet are owned (i.e., the impact of eliminating aircraft rent
expense and replacing with estimated depreciation expense for those same aircraft). The Company makes this adjustment to
enhance comparability to other entities that have different capital structures by utilizing alternative financing decisions.
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(b) Calculated as an average of the five most recent quarter end balances or remaining obligations. The Net present value of
aircraft operating leases represents the assumption that all aircraft in the Company’s fleet are owned, as it reflects the
remaining contractual commitments discounted at the Company’s estimated incremental borrowing rate as of the time each
individual lease was signed.
(c) The Equity adjustment in the denominator adjusts for the cumulative impacts, in Accumulated other comprehensive
income and Retained earnings, of gains and/or losses that will settle in future periods, including those associated with the
Company’s fuel hedges. The current period impact of these gains and/or losses is reflected in the Net impact from fuel
contracts in the numerator.
(d) The GAAP full year tax rate as of December 31, 2023, was 26.5 percent, and the full year Non-GAAP tax rate was
23.5 percent. See Note Regarding Use of Non-GAAP Financial Measures for additional information.
Note Regarding Use of Non-GAAP Financial Measures
The Company’s Consolidated Financial Statements are prepared in accordance with GAAP. These
GAAP financial statements may include (i) unrealized noncash adjustments and reclassifications,
which can be significant, as a result of accounting requirements and elections made under accounting
pronouncements relating to derivative instruments and hedging and (ii) other charges and benefits the
Company believes are unusual and/or infrequent in nature and thus may make comparisons to its prior
or future performance difficult.
As a result, the Company also provides financial information in this filing that was not prepared in
accordance with GAAP and should not be considered as an alternative to the information prepared in
accordance with GAAP. The Company provides supplemental non-GAAP financial information (also
referred to as “excluding special items”), including results that it refers to as “economic,” which the
Company’s management utilizes to evaluate its ongoing financial performance and the Company
believes provides additional insight to investors as supplemental information to its GAAP results. The
non-GAAP measures provided that relate to the Company’s performance on an economic fuel cost
basis include Fuel and oil expense, non-GAAP; Total operating expenses, non-GAAP; Operating
expenses, non-GAAP excluding Fuel and oil expense; Operating expenses, non-GAAP excluding Fuel
and oil expense and profitsharing; Operating income, non-GAAP; Other (gains) losses, net,
non-GAAP; Income before income taxes, non-GAAP; Provision for income taxes, net, non-GAAP;
Net income, non-GAAP; Net income per share, diluted, non-GAAP; and Operating expenses per ASM,
non-GAAP, excluding Fuel and oil expense and profitsharing (cents). The Company’s economic Fuel
and oil expense results differ from GAAP results in that they only include the actual cash settlements
from fuel hedge contracts—all reflected within Fuel and oil expense in the period of settlement. Thus,
Fuel and oil expense on an economic basis has historically been utilized by the Company, as well as
some of the other airlines that utilize fuel hedging, as it reflects the Company’s actual net cash outlays
for fuel during the applicable period, inclusive of settled fuel derivative contracts. Any net premium
costs paid related to option contracts that are designated as hedges are reflected as a component of Fuel
and oil expense, for both GAAP and non-GAAP (including economic) purposes in the period of
contract settlement. The Company believes these economic results provide further insight into the
impact of the Company’s fuel hedges on its operating performance and liquidity since they exclude the
unrealized, noncash adjustments and reclassifications that are recorded in GAAP results in accordance
with accounting guidance relating to derivative instruments, and they reflect all cash settlements
related to fuel derivative contracts within Fuel and oil expense. This enables the Company’s
management, as well as investors and analysts, to consistently assess the Company’s operating
performance on a year-over-year or quarter-over-quarter basis after considering all efforts in place to
manage fuel expense. However, because these measures are not determined in accordance with GAAP,
such measures are susceptible to varying calculations, and not all companies calculate the measures in
88
the same manner. As a result, the aforementioned measures, as presented, may not be directly
comparable to similarly titled measures presented by other companies.
Further information on (i) the Company’s fuel hedging program, (ii) the requirements of accounting for
derivative instruments, and (iii) the causes of hedge ineffectiveness and/or mark-to-market gains or
losses from derivative instruments is included in Note 11 to the Consolidated Financial Statements.
The Company’s GAAP results in the applicable periods may include other charges or benefits that are
also deemed “special items,” that the Company believes make its results difficult to compare to prior
periods, anticipated future periods, or industry trends. Financial measures identified as non-GAAP (or
as excluding special items) have been adjusted to exclude special items. For the periods presented, in
addition to the items discussed above, special items include:
1. Incremental expense associated with the recently ratified Pilot contract and ongoing labor
contract negotiations with TWU 556 which represents the Company’s Flight Attendants. The
change in estimate recognized in 2023 relates to additional compensation for services
performed by Employees outside of the applicable fiscal period;
2. Noncash impairment charges, primarily associated with adjustments to the salvage values for
previously retired airframes;
3. A charge associated with a settlement reached with the DOT as a result of the Company’s
December 2022 operational disruption;
4. A charge associated with a tentative litigation settlement regarding certain California state
meal-and-rest-break regulations for flight attendants;
5. Unrealized mark-to-market adjustment associated with certain available for sale securities;
and
6. Losses associated with the partial extinguishment of the Company’s Convertible Notes and
early prepayment of debt. Such losses are incurred as a result of opportunistic decisions
made by the Company to prepay portions of its debt, most of which was incurred during the
pandemic in order to provide liquidity during the prolonged downturn in air travel.
Because management believes special items can distort the trends associated with the Company’s
ongoing performance as an airline, the Company believes that evaluation of its financial performance
can be enhanced by a supplemental presentation of results that exclude the impact of special items in
order to enhance consistency and comparativeness with results in prior periods that do not include such
items and as a basis for evaluating operating results in future periods. The following measures are often
provided, excluding special items, and utilized by the Company’s management, analysts, and investors
to enhance comparability of year-over-year results, as well as to industry trends: Fuel and oil expense,
non-GAAP; Total operating expenses, non-GAAP; Operating expenses, non-GAAP excluding Fuel
and oil expense; Operating expenses, non-GAAP excluding Fuel and oil expense and profitsharing;
Operating income, non-GAAP; Other (gains) losses, net, non-GAAP; Income before income taxes,
non-GAAP; Provision for income taxes, net, non-GAAP; Net income, non-GAAP; Net income per
share, diluted, non-GAAP; and Operating expenses per ASM, non-GAAP, excluding Fuel and oil
expense and profitsharing (cents).
The Company has also provided its calculation of return on invested capital, which is a measure of
financial performance used by management to evaluate its investment returns on capital. Return on
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invested capital is not a substitute for financial results as reported in accordance with GAAP and
should not be utilized in place of such GAAP results. Although return on invested capital is not a
measure defined by GAAP, it is calculated by the Company, in part, using non-GAAP financial
measures. Those non-GAAP financial measures are utilized for the same reasons as those noted above
for Net income, non-GAAP and Operating income, non-GAAP. The comparable GAAP measures
include charges or benefits that are deemed “special items” that the Company believes make its results
difficult to compare to prior periods, anticipated future periods, or industry trends, and the Company’s
profitability targets and estimates, both internally and externally, are based on non-GAAP results since
“special items” cannot be reliably predicted or estimated. The Company believes non-GAAP return on
invested capital is a meaningful measure because it quantifies the Company’s effectiveness in
generating returns relative to the capital it has invested in its business. Although return on invested
capital is commonly used as a measure of capital efficiency, definitions of return on invested capital
differ; therefore, the Company is providing an explanation of its calculation for non-GAAP return on
invested capital in the accompanying reconciliation in order to allow investors to compare and contrast
its calculation to the calculations provided by other companies.
Liquidity and Capital Resources
The enormous impact of the COVID-19 pandemic on the U.S. travel industry created an urgent
liquidity crisis for the entire airline industry, including the Company. However, due to the Company’s
pre-pandemic low balance sheet leverage, large base of unencumbered assets, and investment-grade
credit ratings, the Company was able to quickly access additional liquidity during 2020, as Customer
cancellations and ticket refunds spiked and sales and revenues dropped while the Company continued
to experience significant fixed operating expenses. See Note 2 and Note 7 to the Consolidated
Financial Statements for further information regarding the impact of the COVID-19 pandemic, as well
as the transactions completed and financial assistance obtained from Treasury under payroll support
programs.
Net cash provided by operating activities for 2023 was $3.2 billion, and net cash provided by operating
activities for 2022 was $3.8 billion. Operating cash inflows are historically primarily derived from
providing air transportation to Customers. The vast majority of tickets are purchased prior to the day
on which travel is provided and, in some cases, several months before the anticipated travel date.
Operating cash outflows are related to the recurring expenses of airline operations. The operating cash
flows for 2023 were largely impacted by the Company’s net income (as adjusted for noncash items), a
$29 million increase in Air traffic liability driven by higher ticket sales related to an increase in travel
demand, partially offset by a $273 million decrease related to the purchase of fuel derivative
instruments, which is included within Other, net operating cash flows in the accompanying
Consolidated Statement of Cash Flows (see Note 11 to the Consolidated Financial Statements for
further information), and a $215 million decrease due to the payment of Customer reimbursement
expenses in first quarter 2023 related to the December 2022 operational disruption. Operating cash
flows for 2022 included a $525 million increase in Air traffic liability driven by increased ticket sales
related to an increase in leisure travel demand, a $472 million cash tax refund associated with the 2020
tax year, and a $139 million cash excise tax refund, partially offset by an $81 million decrease related
to the purchase of fuel derivative instruments. Net cash provided by operating activities is primarily
used to finance capital expenditures, repay debt, and provide working capital. Historically, the
Company has also used Net cash provided by operating activities to fund stock repurchases and pay
dividends. The Board reinstated and declared a quarterly cash dividend of $0.18 per share on
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December 6, 2022, and has continued to pay quarterly dividends through 2023. The Company has
suspended share repurchase activity until further notice.
Net cash used in investing activities for 2023 was $2.9 billion, and net cash used in investing activities
for 2022 was $3.7 billion. Investing activities in both years included Capital expenditures and changes
in the balance of the Company’s short-term and noncurrent investments. Capital expenditures were
$3.5 billion for 2023, compared with $3.9 billion in the same prior year period, and decreased largely
due to a decrease in progress and delivery payments made for current period and future aircraft
deliveries during 2023. Capital expenditures during 2023 also included approximately $79 million
associated with the Company’s purchase of finance leased aircraft, compared to approximately
$174 million associated with finance leased aircraft purchased during 2022. See Note 8 to the
Consolidated Financial Statements for further information.
The Company estimates its 2024 capital spending to be in the range of $3.5 billion to $4.0 billion,
which includes approximately $2.2 billion in aircraft capital spending, assuming approximately 79
MAX aircraft deliveries in 2024, and $1.6 billion in non-aircraft capital spending. Including both
capital spending and operating expense budgets, the Company currently expects to spend
approximately $1.7 billion in 2024 on technology investments, upgrades, and system maintenance. The
Company currently estimates its average annual capital spending to be approximately $4 billion
through 2027 and will continue to evaluate this level of capital spending based on the Company’s
performance compared with its long-term financial goals.
Net cash used in financing activities for 2023 was $436 million, and net cash used in financing
activities for 2022 was $3.0 billion. The Company paid $428 million in cash dividends to Shareholders
and repaid $85 million in finance lease obligations during the year ended December 31, 2023. The
Company may engage in early debt repurchases from time to time at its discretion; however, any early
future repurchases are not included in the Company’s current maturities of long-term debt. During
2022, the Company’s financing activities included repaying $3.1 billion in debt and finance lease
obligations, including the prepayment of $1.3 billion for all of its outstanding 4.75% Notes due 2023,
and the extinguishment of $486 million in principal of its Convertible Notes for cash payments totaling
$648 million. See Note 8 to the Consolidated Financial Statements for further information on the
Company’s purchase of finance leased aircraft, which resulted in the elimination of the Company’s
remaining financial lease obligations for these aircraft of $191 million and $53 million in 2022 and
2023, respectively.
A discussion of the Company’s most significant drivers impacting cash flow for 2021 are included in
the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2022, under Part
II Item 7, Liquidity and Capital Resources.
The Company is a “well-known seasoned issuer” and currently has an effective shelf registration
statement registering an indeterminate amount of debt and equity securities for future sales. The
Company currently intends to use the proceeds from any future securities sales off this shelf
registration statement for general corporate purposes.
The Company has access to $1.0 billion under its amended and restated revolving credit facility (the
“Amended Credit Agreement”). In August 2023, this facility was amended to, among other things,
(i) extend the expiration date to August 2028, (ii) release all aircraft and other assets constituting
collateral securing loans under the facility, (iii) eliminate the minimum liquidity covenant, (iv) add a
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Coverage Ratio financial covenant, and (v) amend the covenant requiring that a pool of lien-free
specified aircraft and related assets have a minimum aggregate appraised value. There were no
amounts outstanding under the Amended Credit Agreement as of December 31, 2023. See Note 7 to
the Consolidated Financial Statements for further information.
Although not the case at December 31, 2023 due to the Company’s significant financing activities
throughout the early stages of the pandemic, the Company has historically carried a working capital
deficit, in which its current liabilities exceed its current assets. This is common within the airline
industry and is primarily due to the nature of the Air traffic liability account, which is related to
advance ticket sales, unused flight credits available to Customers, and loyalty deferred revenue, which
are performance obligations for future Customer flights, do not require future settlement in cash, and
are mostly nonrefundable. See Note 6 to the Consolidated Financial Statements for further information.
The Company believes it has various options available to meet its capital and operating commitments,
including unrestricted cash and short-term investments of $11.5 billion as of December 31, 2023, and
anticipated future internally generated funds from operations. The Company continues to have a large
base of unencumbered assets with a net book value of approximately $17.3 billion, including
$14.5 billion in aircraft value and $2.8 billion in non-aircraft assets such as spare engines, ground
equipment, and real estate. In addition, the Company continues to maintain investment-grade credit
ratings by all three major credit agencies (Moody’s, S&P Global, and Fitch).
The following discussion includes various short-term and long-term material cash requirements from
known contractual and other obligations, but does not include amounts that are contingent on events or
other factors that are uncertain or unknown at this time. Given the Company’s current liquidity
position, available resources, and prevailing outlook, it expects to be able to fulfill both its short-term
and long-term material cash requirements. The amounts disclosed are based on various estimates,
including estimates regarding the timing of payments, prevailing interest rates, volumes purchased, the
occurrence of certain events and other factors. Accordingly, the actual results may vary materially from
the amounts discussed herein.
Debt
As detailed in Notes 2 and 7 to the Consolidated Financial Statements, in connection with the major
negative impact of COVID-19 on air carriers, the Company received significant financial assistance
from Treasury in the form of payroll support, and this assistance had a significant impact on the
Company’s reported GAAP financial results in 2021. Such impact ended in third quarter 2021, and the
Company’s 2022 and 2023 results do not reflect the benefit of this payroll support, and its future
periods are not expected to benefit from such payroll support. However, future cash flows will be
impacted through the portion of payroll support that was in the form of loans that remain outstanding
and will have to be repaid to Treasury.
See Note 7 to the Consolidated Financial Statements for further detail on the Company’s debt and the
timing of expected and future principal payments. The Company also has significant future obligations
associated with fixed interest payments associated with its debt. As of December 31, 2023, future
interest payments associated with its fixed rate debt (excluding interest associated with finance leases)
were $239 million in 2024, $198 million in 2025, $166 million in 2026, $114 million in 2027,
$56 million in 2028, and $105 million thereafter.
The Company’s Convertible Notes did not meet the criteria to be converted by holders as of the date of
the financial statements, and thus are classified as Long-term debt in the accompanying Consolidated
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Balance Sheet as of December 31, 2023. If the provisions were met to allow holders to exercise their
conversion option on these instruments, all of the remaining Convertible Notes would be reclassified as
a current obligation. Also, the Company has engaged in transactions with certain convertible debt
holders to purchase their instruments in private transactions from time to time in cash, and may
continue to do so in future periods. The Company considers its prevailing stock price, the trading price
of its convertible debt instruments, and its available liquidity in determining how much of these
instruments it may attempt to repurchase in such transactions.
Leases
The Company enters into leases for aircraft, airports and other real property, and other types of
equipment in the normal course of business. See Note 8 to the Consolidated Financial Statements for
further detail.
Aircraft purchase commitments
The Company is required to make cash deposits toward the purchase of aircraft in advance. These
deposits are classified as Deposits on flight equipment purchase contracts in the Consolidated Balance
Sheet until the aircraft is delivered, at which time deposits previously made are deducted from the final
purchase price of aircraft and are reclassified as Flight equipment. See Part I, Item 2 for a complete
table of the Company’s contractual firm deliveries and options for -7 and -8 aircraft, and Note 5 to the
Consolidated Financial Statements for the financial commitments related to these firm deliveries.
Other
The Company’s other material cash requirements primarily consist of outlays associated with normal
operating expenses of the airline, including payroll, fuel, airport costs, etc. While many of these
expenses are variable in nature, some of the expenditures can be somewhat fixed in the short-term due
to the lead-time involved in publishing the Company’s flight schedule in advance and providing for
resources to be available to operate those schedules.
As a result of the Company’s Pilots ratifying a new labor contract in January 2024, the Company is
scheduled to pay out contract ratification bonuses to its Pilots in first quarter 2024 totaling
approximately $1.35 billion, which includes a contractual $1.28 billion in wages and Non-elective
retirement contributions, plus the applicable payroll taxes on such amounts.
The Company has a large net deferred tax liability on its Consolidated Balance Sheet. The deferral of
income taxes has resulted in a significant benefit to the Company and its liquidity position. Since the
Company purchases the majority of the aircraft it acquires, it has been able to utilize accelerated
depreciation methods (including bonus depreciation) available under the Internal Revenue Code of
1986, as amended, in 2023 and in previous years, which has enabled the Company to accelerate cash
tax benefits of depreciation. Based on the Company’s scheduled future aircraft deliveries from Boeing
and existing tax laws in effect, the Company will continue to accelerate the cash income tax benefits
related to aircraft purchases. Due to the Company’s net taxable loss incurred in 2020, and a provision
within the CARES Act that allowed entities to carry back such 2020 losses to prior periods of up to
five years, and claim refunds of federal taxes paid, the Company received a significant cash tax refund
of $472 million associated with this taxable loss from the Internal Revenue Service during second
quarter 2022. The Company has federal and state operating loss carryforwards, $268 million and
$36 million (tax-effected), respectively, to reduce taxable income in future periods. See Note 15 to the
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Consolidated Financial Statements for further information. The Company has paid in the past, and will
continue to pay in the future, cash taxes to the various taxing jurisdictions where it operates. The
Company expects to be able to continue to meet such obligations utilizing cash and investments on
hand, as well as cash generated from its ongoing operations.
CRITICAL ACCOUNTING POLICIES AND ESTIMATES
The Company’s Consolidated Financial Statements have been prepared in accordance with GAAP. The
Company’s significant accounting policies are described in Note 1 to the Consolidated Financial
Statements. The preparation of financial statements in accordance with GAAP requires the Company’s
management to make estimates and assumptions that affect the amounts reported in the Consolidated
Financial Statements and accompanying footnotes. The Company’s estimates and assumptions are
based on historical experience and changes in the business environment. However, actual results may
differ from estimates under different conditions, sometimes materially. Critical accounting policies and
estimates are defined as those that both (i) are most important to the portrayal of the Company’s
financial condition and results and (ii) require management’s most subjective judgments. The
Company’s critical accounting policies and estimates are described below.
Revenue Recognition
Tickets sold for Passenger air travel are initially deferred as Air traffic liability. Passenger revenue is
recognized and Air traffic liability is reduced when the service is provided (i.e., when the flight takes
place). Air traffic liability primarily represents tickets sold for future travel dates, flight credits that are
expected to be used in the future, and loyalty benefits that are expected to be redeemed in the future.
Air traffic liability typically fluctuates throughout the year based on seasonal travel patterns, fare sale
activity, and activity associated with the Company’s loyalty program. See Note 1 to the Consolidated
Financial Statements for information about the Company’s revenue recognition policies.
For air travel on Southwest, the amount of tickets (which includes flight credits—also referred to as
partial tickets) that will go unused, referred to as breakage, is estimated and recognized in Passenger
revenue once the scheduled flight date has passed, in proportion to the pattern of rights exercised by
the Customer, in accordance with Accounting Standards Codification 606, Revenue From Contracts
With Customers (“ASC 606”). Estimating the amount of tickets that will ultimately go unused involves
some level of subjectivity and judgment. The majority of the Company’s tickets sold are
nonrefundable, although flight credits created when a Customer cancels or modifies an existing flight
itinerary can be applied towards the purchase of future travel. Unused flight credits are the primary
source of breakage. Breakage estimates are based on historical experience over many years. Fully
refundable tickets rarely go unused.
As a result of the COVID-19 pandemic, for all Customer flight credits created or scheduled to expire
between March 1 and September 7, 2020 associated with flight cancellations, the Company initially
extended the expiration date to September 7, 2022. See Note 6 to the Consolidated Financial
Statements for further information regarding these extended flight credits. Since the Company did not
have historical data to enable it to accurately estimate the pattern of usage of these extended credits,
these credits have been classified as a current liability throughout their history. Subsequently, on
July 28, 2022, the Company modified its policy and announced that all unexpired flight credits as of
that date, including these extended flight credits, will no longer have an expiration date and thus will
be able to be redeemed by Customers indefinitely. This change in policy was considered a contract
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modification under ASC 606 and the Company accounted for such change prospectively in third
quarter 2022. The Company’s balance of existing Customer flight credits as of the modification date
was approximately $1.9 billion, including the extended flight credits that had been set to expire on
September 7, 2022.
As a result of changes in observed Customer travel habits and behaviors during 2021 and 2022, the
Company increased its estimates of “normal” Customer flight credits that are expected to go unused, as
Customer redemptions of these “normal” credits had been at a slower rate than the Company’s
historical data for similar credits in periods prior to the COVID-19 pandemic. Although the Company
continues to believe a portion of Customer flight credits will go unused following the Company’s
change in policy, including a portion of flight credits issued after July 28, 2022, the Company expects
its prospective breakage rate associated with such flight credits to be at or slightly lower than historical
pre-pandemic levels due to the fact that such flight credits no longer have an expiration date. Although
the Company’s estimated breakage rate was consistent throughout 2023, a one percentage point change
in the amount of breakage, as a factor of total flight credits issued, would have resulted in a change of
Passenger revenues of approximately $26 million. The Company also does not currently anticipate any
changes to its estimated breakage rate for 2024.
Observed Customer behavior that differs from historical experience can cause actual ticket breakage to
differ significantly from estimates. Assumptions about Customer behavior are reviewed frequently and
corresponding adjustments are made to breakage estimates, as needed, when observed behaviors differ
from historical experience. Assumptions about Customer behavior can be impacted by several factors
including, but not limited to: fare increases, fare sales, changes to the Company’s ticketing policies,
changes to the Company’s refund, exchange and unused flight credit policies, seat availability, and
economic factors. The Company’s estimation techniques have been consistently applied from year to
year; however, as with any estimates, actual ticket breakage may vary from estimated amounts.
Fair Value Measurements and Financial Derivative Instruments
The Company utilizes unobservable (Level 3) inputs in determining the fair value of certain assets and
liabilities. As of December 31, 2023, these consisted of its fuel derivative option contracts, which were
an asset of $223 million. The Company utilizes financial derivative instruments primarily to manage its
risk associated with changing jet fuel prices. See “Quantitative and Qualitative Disclosures about
Market Risk” for more information on these risk management activities, Note 11 to the Consolidated
Financial Statements for more information on the Company’s fuel hedging program and financial
derivative instruments, and Note 12 to the Consolidated Financial Statements for more information
about fair value measurements.
All derivatives are required to be reflected at fair value and recorded on the Consolidated Balance
Sheet. As of December 31, 2023, the Company was a party to over 200 separate financial derivative
instruments related to its fuel hedging program for future periods. Changes in the fair values of these
instruments can vary dramatically based on changes in the underlying commodity prices. For example,
during 2023, market “spot” prices for Brent crude oil peaked at a high average daily price of
approximately $97 per barrel and hit a low average daily price of approximately $72 per barrel. During
2022, market spot prices ranged from a high average daily price of approximately $128 per barrel to a
low average daily price of approximately $76 per barrel. Market price changes can be driven by factors
such as supply and demand, inventory levels, weather events, refinery capacity, political agendas, the
value of the U.S. dollar, geopolitical events, the extent of the COVID-19 pandemic, and general
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economic conditions, among other items. Historically, the financial derivative instruments utilized by
the Company primarily are a combination of collars, purchased call options, call spreads, put spreads,
and fixed price swap agreements.
The Company enters into financial derivative instruments with third party institutions in
“over-the-counter” markets. Since the majority of the Company’s financial derivative instruments are
not traded on a market exchange, the Company estimates their fair values. Depending on the type of
instrument, the values are determined by the use of present value methods or standard option value
models with assumptions about commodity prices based on those observed in underlying markets.
The Company determines the fair value of fuel derivative option contracts utilizing an option pricing
model based on inputs that are either readily available in public markets, can be derived from
information available in publicly quoted markets, or are quoted by its counterparties. In situations
where the Company obtains inputs via quotes from its counterparties, it verifies the reasonableness of
these quotes via similar quotes from another counterparty as of each date for which financial
statements are prepared. The Company has consistently applied these valuation techniques in all
periods presented and believes it has obtained the most accurate information available for the types of
derivative contracts it holds. Due to the fact that certain inputs used in determining the estimated fair
value of its option contracts are considered unobservable (primarily implied volatility), the Company
has categorized these option contracts as Level 3. Although implied volatility is not directly
observable, it is derived primarily from changes in market prices, which are observable. Based on the
Company’s portfolio of option contracts as of December 31, 2023, a 10 percent change in implied
volatility, holding all other factors constant, would have resulted in a change in the fair value of this
portfolio of less than $34 million.
Fair values for financial derivative instruments are estimated prior to the time that the financial
derivative instruments settle. However, once settlement of the financial derivative instruments occurs
and the hedged jet fuel is purchased and consumed, all values and prices are known and are recognized
in the financial statements. Although the Company continues to use a prospective assessment to
determine that commodities continue to qualify for hedge accounting in specific locations where the
Company hedges, there are no assurances that these commodities will continue to qualify in the future.
This is due to the fact that future price changes in these refined products may not be consistent with
historical price changes. Increased volatility in these commodity markets for an extended period of
time, especially if such volatility were to worsen, could cause the Company to lose hedge accounting
altogether for the commodities used in its fuel hedging program. Further, should the anticipated fuel
purchases covered by the Company’s fuel hedges no longer be probable of occurring, the Company
would discontinue hedge accounting. The loss of hedge accounting would create further volatility in
the Company’s GAAP financial results.
As discussed in Note 11 to the Consolidated Financial Statements, any changes in fair value of cash
flow derivatives designated as hedges are offset within AOCI until the period in which the expected
future cash flow impacts earnings. Any changes in the fair value of fuel derivatives that do not qualify
for hedge accounting are reflected in earnings within Other (gains) losses, net, in the period of the
change. Because the Company has extensive historical experience in valuing the derivative instruments
it holds, and such experience is continually evaluated against its counterparties each period when such
instruments expire and are settled for cash, the Company believes it is unlikely that an independent
third party would value the Company’s derivative contracts at a significantly different amount than
what is reflected in the Company’s financial statements. In addition, the Company also has bilateral
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credit provisions in some of its counterparty agreements, which provide for parties (or the Company) to
provide cash collateral when the fair value of fuel derivatives with a single party exceeds certain
threshold levels. Since this cash collateral is based on the estimated fair value of the Company’s
outstanding fuel derivative contracts, this provides further validation to the Company’s estimate of fair
values.
Loyalty Accounting
The Company utilizes estimates in the recognition of revenues and liabilities associated with its loyalty
program. These estimates primarily include the liability associated with Rapid Rewards loyalty
member (“Member”) account balances that are expected to be redeemed for travel or other products at
a future date. Loyalty account balances include points earned through flights taken, points sold to
Customers, or points earned through business partners participating in the loyalty program.
Under the Southwest Rapid Rewards loyalty program, Members earn points for every dollar spent on
Southwest base fares. The amount of points earned under the program is based on the fare amount and
fare type, with higher fare types (e.g., Business Select) earning more points than lower fare types (e.g.,
Wanna Get Away). Each fare type is associated with a points earning multiplier, and points for flights
are calculated by multiplying the fare amount for the flight by the fare type multiplier. Likewise, the
amount of points required to be redeemed for a flight can differ based on the fare type purchased.
Under the program, (i) Members are able to redeem their points for every available seat, every day, on
every flight, with no blackout dates; and (ii) points do not expire. In addition, Members are able to
redeem their points for items other than travel on Southwest Airlines, such as international flights on
other airlines, cruises, hotel stays, rental cars, gift cards, event tickets, and more. In addition to earning
points for revenue flights and qualifying purchases with Rapid Rewards Partners, Members also have
the ability to purchase, gift, and transfer points, as well as the ability to donate points to selected
charities.
The Company utilizes the deferred revenue method of accounting for points earned through flights
taken in its loyalty program. The Company also sells points and related services to business partners
participating in the loyalty program. Liabilities are recorded for the relative standalone selling price of
the Rapid Rewards points which are awarded each period. The liabilities recorded represent the total
number of points expected to be redeemed by Members, regardless of whether the Members may have
enough to qualify for a full travel award. As of December 31, 2023, the loyalty liabilities were
approximately $4.9 billion, including $3.2 billion classified within Air traffic liability
and $1.7 billion classified as Air traffic liability—noncurrent.
In order to determine the value of each loyalty point, certain assumptions must be made at the time of
measurement, which include an allocation of passenger revenue between the flight and loyalty points
earned by passengers, and the fair value of Rapid Rewards points, which are generally based on their
redemption value to the Customer. See Note 6 to the Consolidated Financial Statements for further
information on determining the estimated fair value of each loyalty point.
The majority of the points sold to business partners are through the Southwest co-branded credit card
agreement (“Agreement”) with Chase Bank USA, N.A. Consideration received as part of this
Agreement is subject to ASC 606. The most recent instance in which the Agreement was amended was
in fourth quarter 2021. The Agreement has the following multiple elements: travel points to be
awarded, use of the Southwest Airlines’ brand and access to Rapid Rewards Member lists, advertising
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elements, and the Company’s resource team. These elements are combined into two performance
obligations, transportation and marketing, and consideration from the Agreement is allocated based on
the relative selling price of each performance obligation.
Significant management judgment was used to estimate the selling price of each of the performance
obligations in the Agreement at inception, including each time in which the Agreement has been
materially amended. The objective is to determine the price at which the Company would transact a
sale if the product or service was sold on a stand-alone basis. The Company determines the best
estimate of selling price by considering multiple inputs and methods including, but not limited to, the
estimated selling price of comparable travel, discounted cash flows, brand value, published selling
prices, number of points awarded, and the number of points redeemed. The Company estimates the
selling prices and volumes over the term of the Agreement in order to determine the allocation of
proceeds to each of the multiple performance obligations. The Company records revenue related to air
transportation when the transportation is delivered and revenue related to marketing elements when the
performance obligation is satisfied. A one percent increase or decrease in the Company’s estimate of
the standalone selling prices, implemented as of January 1, 2023, causing a change to the allocation of
proceeds to air transportation would not have had a material impact on the Company’s Operating
revenues for the year ended December 31, 2023.
Under its current program, Southwest estimates the portion of loyalty points that will not be redeemed.
In estimating the breakage, the Company takes into account the Member’s past behavior, as well as
several factors related to the Member’s account that are expected to be indicative of the likelihood of
future point redemption. These factors are typically representative of a Member’s level of engagement
in the loyalty program. They include, but are not limited to, tenure with the program, points accrued in
the program, and points redeemed in the program. The Company believes it has obtained sufficient
historical behavioral data to develop a predictive statistical model to analyze the amount of breakage
expected for all loyalty points. The Company updates this model at least annually, and applies the new
breakage rates effective October 1st each year, or more frequently if required by changes in the
business. Changes in the breakage rates applied annually in recent years have not had a material impact
on Passenger revenues. For the year ended December 31, 2023, based on actual redemptions of points
sold to business partners and earned through flights, a hypothetical one percentage point change in the
estimated breakage rate would have resulted in a change to Passenger revenue of
approximately $235 million (an increase in breakage would have resulted in an increase in revenue and
a decrease in breakage would have resulted in a decrease in revenue). Given that Member behavior
may fluctuate over time, the Company expects the current estimates may change in future periods.
However, the Company believes its current estimates are reasonable given current facts and
circumstances.
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
The Company has at times had interest rate risk in its interest rate swaps, commodity price risk in jet
fuel required to operate its aircraft fleet, and market risk in the derivatives used to manage its fuel
hedging program and in the form of fixed-rate debt instruments. As of December 31, 2023, the
Company operated a total of 81 aircraft under operating and finance leases. However, except for a
small number of aircraft that have lease payments that fluctuate based in part on changes in market
interest rates, the remainder of the leases are not considered market sensitive financial instruments and,
therefore, are not included in the interest rate sensitivity analysis below. The Company does not
purchase or hold any derivative financial instruments for trading purposes. See Note 11 to the
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Consolidated Financial Statements for information on the Company’s accounting for its hedging
program and for further details on the Company’s financial derivative instruments.
Hedging
The Company purchases jet fuel at prevailing market prices, but seeks to manage market risk through
execution of a documented hedging strategy. The Company utilizes financial derivative instruments, on
both a short-term and a long-term basis, as a form of insurance against the potential for significant, or
catastrophic, increases in fuel prices. The Company believes there can be significant risk in not
hedging against the possibility of such fuel price increases, especially in energy markets in which
prices are high and/or rising. The Company currently expects to consume approximately 2.2 billion
gallons of jet fuel in 2024. Based on this anticipated usage, a change in jet fuel prices of just one cent
per gallon would impact the Company’s Fuel and oil expense by approximately $22 million for 2024,
excluding any impact associated with fuel derivative instruments held.
As of December 31, 2023, the Company held a net position of fuel derivative instruments that
represented a hedge for a portion of its anticipated jet fuel purchases for future periods through 2026.
See Note 11 to the Consolidated Financial Statements for further information. The Company may
increase or decrease the volume of fuel hedged based on its expectation of future market prices and its
forecasted fuel consumption levels, while considering the significant premium cost that can be
associated with different types of hedging strategies. The gross fair value of outstanding financial
derivative instruments related to the Company’s jet fuel market price risk as of December 31, 2023,
was an asset of $223 million. In addition, $50 million in cash collateral deposits were held by the
Company in connection with these instruments based on their fair value as of December 31, 2023. The
fair values of the derivative instruments, depending on the type of instrument, were determined by use
of present value methods or standard option value models with assumptions about commodity prices
based on those observed in underlying markets. An immediate 10 percent increase or decrease in
underlying fuel-related commodity prices from prices as of December 31, 2023 would correspondingly
change the fair value of the commodity derivative instruments in place by approximately $148 million.
Fluctuations in the related commodity derivative instrument cash flows may change by more or less
than this amount based upon further fluctuations in futures prices, as well as related income tax effects.
In addition, this does not consider changes in cash or letters of credit utilized as collateral provided to
or by counterparties, which would fluctuate in an amount equal to or less than this amount, depending
on the type of collateral arrangement in place with each counterparty. This sensitivity analysis uses
industry standard valuation models and holds all inputs constant as of December 31, 2023, levels,
except underlying futures prices.
The Company’s credit exposure related to fuel derivative instruments is represented by the fair value of
contracts that are in an asset position to the Company. At such times, these outstanding instruments
expose the Company to credit loss in the event of nonperformance by the counterparties to the
agreements. As of December 31, 2023, the Company had eight counterparties for which the derivatives
held were an asset and none in a loss position. To manage credit risk, the Company selects and
periodically reviews counterparties based on credit ratings, limits its exposure with respect to each
counterparty, and monitors the market position of the fuel hedging program and its relative market
position with each counterparty. However, if one or more of these counterparties were in a liability
position to the Company and were unable to meet their obligations, any open derivative contracts with
the counterparty could be subject to early termination, which could result in substantial losses for the
Company. As of December 31, 2023, the Company had agreements with all of its active counterparties
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containing early termination rights and/or bilateral collateral provisions whereby security is required if
market risk exposure exceeds a specified threshold amount based on the counterparty’s credit rating.
The Company also had agreements with counterparties in which cash deposits and/or letters of credit
are required to be posted as collateral whenever the net fair value of derivatives associated with those
counterparties exceeds specific thresholds. Refer to the counterparty credit risk and collateral table
provided in Note 11 to the Consolidated Financial Statements for the fair values of fuel derivatives,
amounts held as collateral, and applicable collateral posting threshold amounts as of December 31,
2023, at which such postings are triggered.
The Company is also subject to the risk that the fuel derivatives it uses to hedge against fuel price
volatility do not provide adequate protection. The Company has found that financial derivative
instruments in commodities, such as West Texas Intermediate (“WTI”) crude oil, Brent crude oil, and
refined products, such as heating oil and unleaded gasoline, can be useful in decreasing its exposure to
jet fuel price volatility. In addition, to add further protection, the Company may periodically enter into
jet fuel derivatives for short-term timeframes. Jet fuel is not widely traded on an organized futures
exchange and, therefore, there are limited opportunities to hedge directly in jet fuel for time horizons
longer than approximately 24 months into the future.
The Company also at times has agreements with each of its counterparties associated with its
outstanding interest rate swap agreements in which cash collateral may be required based on the fair
value of outstanding derivative instruments, as well as the Company’s and its counterparty’s credit
ratings. As of December 31, 2023, the Company had no outstanding interest rate swap agreements and
therefore no cash collateral deposits provided or held.
Due to the significance of the Company’s fuel hedging program and the emphasis that the Company
places on utilizing fuel derivatives to reduce its fuel price risk, the Company has created a system of
governance and management oversight and has put in place a number of internal controls designed so
that procedures are properly followed and accountability is present at the appropriate levels. For
example, the Company has put in place controls designed to: (i) create and maintain a comprehensive
risk management policy; (ii) provide for proper authorization by the appropriate levels of management;
(iii) provide for proper segregation of duties; (iv) maintain an appropriate level of knowledge regarding
the execution of and the accounting for derivative instruments; and (v) have key performance
indicators in place in order to adequately measure the performance of its hedging activities. The
Company believes the governance structure that it has in place is adequate given the size and
sophistication of its hedging program.
Financial Market Risk
The vast majority of the Company’s tangible assets are aircraft, which are long-lived. The Company’s
long-term strategy is to maintain a conservative balance sheet and generate adequate profits and returns
on capital, while growing capacity steadily under the right conditions. While the Company uses
financial leverage, it strives to maintain a strong balance sheet and has a “BBB+” rating with Fitch, a
“BBB” rating with Standard & Poor’s, and a “Baa1” credit rating with Moody’s as of December 31,
2023, all of which are considered “investment grade.” See Note 7 to the Consolidated Financial
Statements for more information on the material terms of the Company’s short-term and long-term
debt.
The Company’s senior unsecured notes outstanding as of December 31, 2023 are all fixed-rate
obligations. See Note 7 to the Consolidated Financial Statements for further information.
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The $100 million 7.375% debentures due 2027 had at one point been converted to a floating rate, but
the Company subsequently terminated the fixed-to-floating interest rate swap agreements related to it.
The effect of this termination was that the interest associated with this debt prospectively reverted back
to its original fixed rate. As a result of the gain realized on this transaction, which is being amortized
over the remaining term of the corresponding notes, and based on projected interest rates at the date of
termination, the Company does not believe its future interest expense, based on projected future
interest rates at the date of termination, associated with these notes will significantly differ from the
expense it would have recorded had the notes remained at floating rates.
During fourth quarter 2023, the Company terminated $150 million notional value of forward-starting
interest rate swap agreements. These swap agreements had been classified as cash flow hedges, and all
fair market value changes were recorded to AOCI prior to their termination. The effect of this
termination is that the value of the swaps originally recorded in AOCI, a gain of $23 million, will be
amortized to Interest expense over the life of the debt, which will be within the years 2024-2027. See
Note 11 to the Consolidated Financial Statements for further information.
The Company’s total debt divided by total assets was 21.9 percent as of December 31, 2023.
The Company also has some risk associated with changing interest rates due to the short-term nature of
its invested cash, which totaled $9.3 billion, and short-term investments, which totaled $2.2 billion as
of December 31, 2023. See Notes 1 and 12 to the Consolidated Financial Statements for further
information. The Company currently invests available cash in certificates of deposit, highly rated
money market instruments, investment grade commercial paper, treasury securities, U.S. government
agency securities, and other highly rated financial instruments, depending on market conditions and
operating cash requirements. Because of the short-term nature of these investments, the returns earned
parallel closely with short-term floating interest rates. The Company has not undertaken any additional
actions to cover interest rate market risk and is not a party to any other material market interest rate
risk management activities.
A hypothetical 10 percent change in market interest rates as of December 31, 2023, would have
resulted in an approximate $74 million change in the fair value of the Company’s fixed-rate debt
instruments. See Note 12 to the Consolidated Financial Statements for further information on the fair
value of financial instruments. A change in market interest rates could, however, have a corresponding
effect on earnings and cash flows associated with the Company’s invested cash (excluding cash
collateral deposits held, if applicable) and short-term investments because of the floating-rate nature of
these items. Assuming floating market rates in effect as of December 31, 2023 were held constant
throughout a 12-month period, a hypothetical 10 percent change in those rates would have resulted in
an approximate $59 million impact on the Company’s net earnings and cash flows. Utilizing these
assumptions and considering the Company’s cash balance (excluding the impact of cash collateral
deposits held from or provided to counterparties, if applicable) and short-term investments outstanding
as of December 31, 2023, an increase in rates would have a net positive effect on the Company’s
earnings and cash flows, while a decrease in rates would have a net negative effect on the Company’s
earnings and cash flows. However, a 10 percent change in market rates would not impact the
Company’s earnings or cash flow associated with the Company’s publicly traded fixed-rate debt.
The Company is also subject to a financial covenant included in its Amended Credit Agreement, and is
subject to credit rating triggers related to its credit card transaction processing agreements, the pricing
related to any funds drawn under its Amended Credit Agreement, and some of its hedging counterparty
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agreements. Certain covenants include the maintenance of minimum credit ratings and/or triggers that
are based on changes in these ratings. The Company’s Amended Credit Agreement contains a financial
covenant to maintain a Coverage Ratio (as defined therein) of 1.25 to 1.00, subject to the Company’s
one-time option to reduce this ratio requirement to 0.80 to 1.00 for two consecutive fiscal quarters. As
of December 31, 2023, the Company was in compliance with this covenant and there were no amounts
outstanding under the Amended Credit Agreement. However, if conditions change and the Company
fails to meet the minimum standards set forth in the Amended Credit Agreement, there could be a
reduction in the availability of cash under the facility, or an increase in the costs to keep the facility
intact as written. The Company’s hedging counterparty agreements contain ratings triggers in which
cash collateral could be required to be posted with the counterparty if the Company’s credit rating were
to fall below investment grade by two of the three major rating agencies, and if the Company were in a
net liability position with the counterparty. See Note 11 to the Consolidated Financial Statements for
further information.
The Company currently has agreements with organizations that process credit card transactions arising
from purchases of air travel tickets by its Customers utilizing American Express, Discover, and
MasterCard/VISA. Credit card processors have financial risk associated with tickets purchased for
travel because the processor generally forwards the cash related to the purchase to the Company soon
after the purchase is completed, but the air travel generally occurs after that time; therefore, the
processor will have liability if the Company does not ultimately provide the air travel. Under these
processing agreements, and based on specified conditions, increasing amounts of cash reserves could
be required to be posted with the counterparty. There was no cash reserved for this purpose as of
December 31, 2023.
A majority of the Company’s sales transactions are processed by Chase Paymentech. Should
chargebacks processed by Chase Paymentech reach a certain level, proceeds from advance ticket sales
could be held back and used to establish a reserve account to cover such chargebacks and any other
disputed charges that might occur. Additionally, cash reserves are required to be established if the
Company’s credit rating falls to specified levels below investment grade. Cash reserve requirements
are based on the Company’s public debt rating and a corresponding percentage of the Company’s Air
traffic liability. As of December 31, 2023, no holdbacks were in place.
As of December 31, 2023, the Company was in compliance with all credit card processing agreements.
The inability to enter into credit card processing agreements would have a material adverse effect on
the business of the Company. The Company believes that it will be able to continue to renew its
existing credit card processing agreements or will be able to enter into new credit card processing
agreements with other processors in the future.
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Item 8. Financial Statements and Supplementary Data
Southwest Airlines Co.
Consolidated Balance Sheet
(in millions, except share data)
December 31, 2023 December 31, 2022
ASSETS
Current assets:
Cash and cash equivalents $ 9,288 $ 9,492
Short-term investments 2,186 2,800
Accounts and other receivables 1,154 1,040
Inventories of parts and supplies, at cost 807 790
Prepaid expenses and other current assets 520 686
Total current assets 13,955 14,808
Property and equipment, at cost:
Flight equipment 26,060 23,725
Ground property and equipment 7,460 6,855
Deposits on flight equipment purchase contracts 236 376
Assets constructed for others 62 28
33,818 30,984
Less allowance for depreciation and amortization 14,443 13,642
19,375 17,342
Goodwill 970 970
Operating lease right-of-use assets 1,223 1,394
Other assets 964 855
$ 36,487 $ 35,369
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable $ 1,862 $ 2,004
Accrued liabilities 3,606 2,043
Current operating lease liabilities 208 225
Air traffic liability 6,551 6,064
Current maturities of long-term debt 29 42
Total current liabilities 12,256 10,378
Long-term debt less current maturities 7,978 8,046
Air traffic liability - noncurrent 1,728 2,186
Deferred income taxes 2,044 1,985
Noncurrent operating lease liabilities 985 1,118
Other noncurrent liabilities 981 969
Stockholders’ equity:
Common stock, $1.00 par value: 2,000,000,000 shares authorized;
888,111,634 shares issued in 2023 and 2022 888 888
Capital in excess of par value 4,153 4,037
Retained earnings 16,297 16,261
Accumulated other comprehensive income — 344
Treasury stock, at cost: 291,599,001 and 294,111,813 shares
in 2023 and 2022, respectively (10,823) (10,843)
Total stockholders’ equity 10,515 10,687
$ 36,487 $ 35,369
See accompanying notes.
103
Southwest Airlines Co.
Consolidated Statement of Income
(in millions, except per share amounts)
Year ended December 31,
2023 2022 2021
OPERATING REVENUES:
Passenger $ 23,637 $ 21,408 $ 14,066
Freight 175 177 187
Other 2,279 2,229 1,537
Total operating revenues 26,091 23,814 15,790
OPERATING EXPENSES, NET:
Salaries, wages, and benefits 11,152 9,376 7,743
Payroll support and voluntary Employee programs, net — — (2,960)
Fuel and oil 6,217 5,975 3,310
Maintenance materials and repairs 1,188 852 854
Landing fees and airport rentals 1,789 1,508 1,456
Depreciation and amortization 1,522 1,351 1,272
Other operating expenses 3,999 3,735 2,394
Total operating expenses, net 25,867 22,797 14,069
OPERATING INCOME 224 1,017 1,721
OTHER EXPENSES (INCOME):
Interest expense 259 340 467
Capitalized interest (23) (39) (36)
Interest income (583) (217) (13)
Loss on extinguishment of debt — 193 28
Other (gains) losses, net (62) 12 (50)
Total other expenses (income) (409) 289 396
INCOME BEFORE INCOME TAXES 633 728 1,325
PROVISION FOR INCOME TAXES 168 189 348
NET INCOME $ 465 $ 539 $ 977
NET INCOME PER SHARE, BASIC $ 0.78 $ 0.91 $ 1.65
NET INCOME PER SHARE, DILUTED $ 0.76 $ 0.87 $ 1.61
See accompanying notes.
104
Southwest Airlines Co.
Consolidated Statement of Comprehensive Income
(in millions)
Year ended December 31,
2023 2022 2021
NET INCOME $ 465 $ 539 $ 977
Unrealized gain (loss) on fuel derivative instruments,
net of deferred taxes of ($103), ($44), and $142
(337) (143) 469
Unrealized gain on interest rate derivative instruments,
net of deferred taxes of $4, $6, and $2
13 19 7
Unrealized gain (loss) on defined benefit plan items,
net of deferred taxes of ($5), $24, and $25
(16) 80 84
Other, net of deferred taxes of $4, $—, and ($13) (4) — (47)
OTHER COMPREHENSIVE INCOME (LOSS) $ (344) $ (44) $ 513
COMPREHENSIVE INCOME $ 121 $ 495 $ 1,490
See accompanying notes.
105
Southwest Airlines Co.
Consolidated Statement of Stockholders’ Equity
(in millions, except per share amounts)
Year ended December 31, 2023, 2022, and 2021
Common
Stock
Capital in
excess of
par value
Retained
earnings
Accumulated
other
comprehensive
income (loss)
Treasury
stock Total
Balance at December 31, 2020 $ 888 $ 4,191 $ 14,777 $ (105) $(10,875) $ 8,876
Cumulative effect of adopting Accounting
Standards Update No. 2016-01, Financial
Instruments — — 20 (20) — —
Issuance of common and treasury stock
pursuant to Employee stock plans — 22 — — 15 37
Share-based compensation — 58 — — — 58
Stock warrants — 45 — — — 45
Equity feature of partial extinguishment of
convertible notes — (92) — — — (92)
Comprehensive income $ — $ — $ 977 $ 513 $ — $ 1,490
Balance at December 31, 2021 $ 888 $ 4,224 $ 15,774 $ 388 $(10,860) $ 10,414
Cumulative effect of adopting Accounting
Standards Update No. 2020-06, Debt — (300) 55 — — (245)
Issuance of common and treasury stock
pursuant to Employee stock plans — 29 — — 17 46
Share-based compensation — 84 — — — 84
Cash dividends, $0.18 per share — — (107) — — (107)
Comprehensive income (loss) $ — $ — $ 539 $ (44) $ — $ 495
Balance at December 31, 2022 $ 888 $ 4,037 $ 16,261 $ 344 $(10,843) $ 10,687
Issuance of common and treasury stock
pursuant to Employee stock plans — 30 — — 20 50
Share-based compensation — 86 — — — 86
Cash dividends, $0.18 per share — — (429) — — (429)
Comprehensive income (loss) $ — $ — $ 465 $ (344) $ — $ 121
Balance at December 31, 2023 $ 888 $ 4,153 $ 16,297 $ — $(10,823) $ 10,515
See accompanying notes.
106
Southwest Airlines Co.
Consolidated Statement of Cash Flows
(in millions)
Year ended December 31,
2023 2022 2021
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income $ 465 $ 539 $ 977
Adjustments to reconcile net income to cash provided by operating activities:
Depreciation and amortization 1,522 1,351 1,272
Impairment of long-lived assets — 35 12
Unrealized mark-to-market adjustment on available for sale securities (4) 4 —
Unrealized/realized loss on fuel derivative instruments — (2) (15)
Deferred income taxes 159 228 (21)
Loss on extinguishment of debt — 193 28
Changes in certain assets and liabilities:
Accounts and other receivables (89) 422 (701)
Other assets 60 (66) 75
Accounts payable and accrued liabilities 1,386 936 38
Air traffic liability 29 525 591
Other liabilities (137) (334) (103)
Cash collateral received from (provided to) derivative counterparties (56) (69) 141
Other, net (171) 28 28
Net cash provided by operating activities 3,164 3,790 2,322
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures (3,520) (3,924) (505)
Assets constructed for others (33) (22) (6)
Purchases of short-term investments (6,970) (5,592) (5,824)
Proceeds from sales of short-term and other investments 7,591 5,792 5,071
Net cash used in investing activities (2,932) (3,746) (1,264)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from Payroll Support Program loan and warrants — — 1,136
Proceeds from Employee stock plans 48 45 51
Payments of long-term debt and finance lease obligations (85) (2,437) (612)
Payments of cash dividends (428) — —
Proceeds of terminated interest rate derivative instruments 23 — —
Payments for repurchases and conversions of convertible debt — (648) (293)
Other, net 6877
Net cash provided by (used in) financing activities (436) (3,032) 359
NET CHANGE IN CASH AND CASH EQUIVALENTS
(204) (2,988) 1,417
CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD 9,492 12,480 11,063
CASH AND CASH EQUIVALENTS AT END OF PERIOD
$ 9,288 $ 9,492 $ 12,480
CASH PAYMENTS FOR:
Interest, net of amount capitalized $ 228 $ 305 $ 336
Income taxes $ 18 $ 20 $ 445
SUPPLEMENTAL DISCLOSURE OF NON-CASH TRANSACTIONS:
Adoption of Accounting Standards Update 2020-06, Debt $ — $ 245 $ —
Right-of-use assets acquired under operating leases $ 82 $ 58 $ 327
Flight equipment acquired against supplier credit memo $ — $ — $ 569
Assets constructed for others $ — $ — $ 309
Remeasurement of right-of-use asset and lease liability $ — $ — $ 343
See accompanying notes.
107
Southwest Airlines Co.
Notes to Consolidated Financial Statements
1. Summary of Significant Accounting Policies 109
2. Worldwide Pandemic 117
3. New Accounting Pronouncements and Accounting Changes 119
4. Net Income Per Share 121
5. Commitments and Contingencies 121
6. Revenue 124
7. Financing Activities 129
8. Leases 132
9. Common Stock 135
10. Stock Plans 136
11. Financial Derivative Instruments 139
12. Fair Value Measurements 146
13. Accumulated Other Comprehensive Income 151
14. Employee Retirement Plans 152
15. Income Taxes 153
16. Supplemental Financial Information 155
Report of Independent Registered Public Accounting Firm 158
108
1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Basis of Presentation
Southwest Airlines Co. (the “Company” or “Southwest”) operates Southwest Airlines, a major
domestic airline. The Consolidated Financial Statements include the accounts of the Company and its
wholly owned subsidiaries. The accompanying Consolidated Financial Statements include the results
of operations and cash flows for all periods presented and all significant inter-entity balances and
transactions have been eliminated. The preparation of financial statements in conformity with generally
accepted accounting principles in the United States (“GAAP”) requires management to make estimates
and assumptions that affect the amounts reported in the financial statements and accompanying notes.
Actual results could differ from these estimates.
In late December 2022, Winter Storm Elliott impacted a significant portion of the United States,
leading to wide-scale operational disruptions for the Company. In attempting to recover from this
weather event, the Company was challenged in its efforts to realign flight crews, flight schedules, and
fleet for a period of days during this peak demand travel period. As a result, the Company canceled a
significant number of flights between December 21 and December 29, before ultimately returning to a
normal flight schedule on December 30, 2022. These canceled flights resulted in a significant reduction
in Passenger revenues during this period and also created a deceleration in bookings, primarily isolated
to January and February 2023. In addition, the Company incurred significant costs associated with this
event and recorded these expenses during December 2022 and first quarter 2023, totaling
approximately $390 million and $55 million, respectively, which are included in the accompanying
Consolidated Statement of Income. These estimated items included reimbursements to Customers
impacted by the cancellations for costs they incurred, the estimated value of Rapid Rewards points
offered as a gesture of goodwill to Customers that are expected to be redeemed, and additional
premium pay and additional compensation for Employees directly or indirectly impacted by the
cancellations and recovery efforts. The financial impacts of the event to the Company also included
lower fuel and oil and profitsharing expenses.
Based on the Company’s wide-scale operational disruption, the Company could be subject to fines and/
or penalties resulting from investigations by government agencies as well as litigation from Customers
and Shareholders. On October 27, 2023, the Department of Transportation (the “DOT”) notified the
Company that it had determined the Company failed to provide adequate customer service assistance,
prompt flight status notifications, and proper and prompt refunds and that the assessment of a civil
penalty was warranted. During fourth quarter 2023, the Company accrued an expense of $107 million
associated with a settlement reached with the DOT in December 2023 based on their investigation into
the disruption.
Cash and Cash Equivalents
Cash in excess of that necessary for operating requirements is invested in short-term, highly liquid,
income-producing investments. Investments with original maturities of three months or less when
purchased are classified as cash and cash equivalents, which primarily consist of certificates of deposit,
money market funds, and investment grade commercial paper issued by major corporations and
financial institutions. Cash and cash equivalents are stated at cost, which approximates fair value.
As of December 31, 2023 and 2022, $50 million and $106 million, respectively, in cash collateral
deposits were held by the Company from its fuel hedge counterparties. As of December 31, 2023, the
109
Company had no outstanding interest rate swap agreements and therefore no cash collateral deposits
were provided by or held by the Company from interest rate hedge counterparties. Additionally, as of
December 31, 2022, no cash collateral deposits were provided by or held by the Company based on its
outstanding interest rate swap agreements. Cash collateral amounts provided or held associated with
fuel and interest rate derivative instruments are not restricted in any way and earn interest income at an
agreed upon rate that approximates the rates earned on short-term securities issued by the U.S.
Government. Depending on the fair value of the Company’s fuel and interest rate derivative
instruments, the amounts of collateral deposits held or provided at any point in time can fluctuate
significantly. See Note 11 for further information on these collateral deposits and fuel derivative
instruments.
Short-term and Noncurrent Investments
Short-term investments consist of investments with original maturities of greater than three months but
less than twelve months when purchased. These are primarily short-term securities issued by the U.S.
Government and certificates of deposit issued by domestic banks. All of these investments are
classified as available-for-sale securities and are stated at fair value, which approximates cost. For all
short-term investments, at each reset period or upon reinvestment, the Company accounts for the
transaction as Proceeds from sales of short-term and other investments for the security relinquished,
and Purchases of short-term investments for the security purchased, in the accompanying Consolidated
Statement of Cash Flows. Unrealized gains and losses, net of tax, if any, are recognized in
Accumulated other comprehensive income (loss) (“AOCI”) in the accompanying Consolidated
Balance Sheet. Realized net gains and losses on specific investments, if any, are reflected in Interest
income in the accompanying Consolidated Statement of Income. Both unrealized and realized gains
and/or losses associated with investments were immaterial for all years presented.
Noncurrent investments consist of investments with maturities of greater than twelve months.
Noncurrent investments are included as a component of Other assets in the Consolidated Balance
Sheet.
Accounts and Other Receivables
Accounts and other receivables are initially recorded at cost and are evaluated for collectability in
every period. They primarily consist of the amounts due from the Company’s business partners and
other suppliers, amounts due from credit card companies associated with sales of tickets for future
travel, amounts due from business partners in the Company’s loyalty program, and tax receivables
from overpayment or net operating losses that are allowed to be carried back to prior periods to claim
refunds against prior taxes paid. See Note 16 for further information. The allowance for doubtful
accounts was immaterial as of December 31, 2023 and 2022. In addition, the provision for doubtful
accounts and write-offs for 2023, 2022, and 2021 were each immaterial.
Inventories
Inventories primarily consist of aircraft fuel and flight equipment expendable parts, materials, and
supplies. All of these items are carried at average cost, less an allowance for obsolescence. These items
are generally charged to expense when issued for use. The reserve for obsolescence was immaterial as
of December 31, 2023, and 2022. In addition, the Company’s provision for obsolescence and write-offs
for 2023, 2022, and 2021 were each immaterial.
110
Property and Equipment
Property and equipment is stated at cost. Capital expenditures include payments made for aircraft,
other flight equipment, purchase deposits related to future aircraft deliveries, airport and other facility
construction projects, and ground and other property and equipment. Depreciation is provided by the
straight-line method to estimated residual values over periods of approximately 25 years for flight
equipment, and 5 to 30 years for ground property and equipment. As of December 31, 2023, residual
values estimated for aircraft range from 13 percent to 20 percent, and generally range from 0 to
10 percent for ground property and equipment. Assets constructed for others consists of airport
improvement projects in which the Company is considered to have control of the asset during the
construction period. Once construction is effectively completed, the sale-leaseback model would apply
when control passes from the lessee to the lessor. See Note 5 for further information. Leasehold
improvements are amortized as a component of depreciation expense over the estimated useful life of
the asset or the remaining term of the underlying lease, whichever is less. In certain situations, the term
of the lease may include periods covered by renewal options, if renewal is reasonably certain.
The Company evaluates its long-lived assets used in operations for impairment when events and
circumstances indicate that the undiscounted cash flows to be generated by that asset group are less
than the carrying amounts of the asset group and may not be recoverable. Factors that would indicate
potential impairment include, but are not limited to, significant decreases in the market value of the
long-lived asset group, a significant change in the long-lived asset group’s physical condition, and
operating or cash flow losses associated with the use of the long-lived asset group. If an asset group is
deemed to be impaired, an impairment loss is recorded for the excess of the asset group’s book value in
relation to its estimated fair value. During 2022 and 2021, the Company recorded impairment charges
of $28 million and $12 million, respectively, associated with the accelerated retirement of 10 and 8 of
its Boeing 737-700 (“-700”) aircraft. There were no material impairments in 2023 associated with the
accelerated retirement of the Company’s aircraft. However, the Company identified certain -700
aircraft that were retired early in 2023 or are planned for early retirement in 2024. This change in
retirement dates, and the corresponding impact to depreciation expense, is considered a change in
estimate and resulted in the following impact to expense in 2023:
(in millions, except per share amounts)
Year ended
December 31, 2023
Depreciation and amortization expense $ 28
Net income * (17)
Net income per basic share (0.03)
Net income per diluted share (0.03)
* net of profitsharing benefit and income taxes
Leases
The Company determines if an arrangement is a lease at inception. Operating leases are included in
Operating lease right-of-use assets, Current operating lease liabilities, and Noncurrent operating lease
liabilities in the Consolidated Balance Sheet. Finance leases are included in Property and equipment,
Current maturities of long-term debt, and Long-term debt less current maturities in the Consolidated
Balance Sheet.
111
Right-of-use assets represent the Company’s right to use an underlying asset for the lease term, and
lease liabilities represent the Company’s obligation to make lease payments arising from the lease. The
lease liability is measured as the present value of the unpaid lease payments, and the right-of-use asset
value is derived from the calculation of the lease liability. Lease payments include fixed and
in-substance fixed payments, variable payments based on an index or rate, reasonably certain purchase
options, termination penalties, fees paid by the lessee to the owners of a special-purpose entity for
restructuring the transaction, and probable amounts the lessee will owe under a residual value
guarantee. Lease payments do not include (i) variable lease payments other than those that depend on
an index or rate, (ii) any guarantee by the lessee of the lessor’s debt, or (iii) any amount allocated to
non-lease components, if such election was made upon adoption, per the provisions of the Accounting
Standards Codification (“ASC”) 842. The Company uses its estimated incremental borrowing rate,
which is derived from information available at the lease commencement date, in determining the
present value of lease payments, since the Company does not know the actual implicit rates in its
leases. The Company gives consideration to its most recent debt issuances as well as publicly available
data for instruments with similar characteristics when calculating its incremental borrowing rate. Lease
expense for operating lease payments is recognized on a straight-line basis over the lease term. The
Company combines lease and non-lease components for all asset groups. The Company’s lease term
includes any option to extend the lease when it is reasonably certain to be exercised based on
considering all relevant economic factors.
Aircraft and Engine Maintenance
The cost of scheduled inspections and repairs and routine maintenance costs for all aircraft and engines
are charged to Maintenance materials and repairs expense within the accompanying Consolidated
Statement of Income as incurred.
The Company has maintenance agreements related to certain aircraft engines with external service
providers, including agreements that effectively transfer the risk of performance of such work to the
service provider. Under the agreements where the risk of performance is deemed transferred to the
counterparty, the appropriate expense is recorded commensurate with the period in which the
corresponding level of service is provided. For its engine maintenance contracts that do not transfer
risk to the service provider, the Company records expense on a time and materials basis when an
engine repair event takes place.
Modifications that significantly enhance the operating performance or extend the useful lives of
aircraft or engines are capitalized and amortized over the remaining life of the asset.
Goodwill and Intangible Assets
The Company applies a fair value-based impairment test to the carrying value of goodwill and
indefinite-lived intangible assets annually on October 1st, or more frequently if certain events or
circumstances indicate that an impairment loss may have been incurred. The Company assesses the
value of goodwill and indefinite-lived intangible assets under either a qualitative or quantitative
approach. Under a qualitative approach, the Company considers various market factors, including
applicable key assumptions also used in the quantitative assessment listed below. These factors are
analyzed to determine if events and circumstances could reasonably have affected the fair value of
goodwill and indefinite-lived intangible assets. If the Company determines that it is more likely than
not that an indefinite-lived intangible asset or reporting unit goodwill is impaired, the quantitative
112
approach is used to assess the asset or reporting unit fair value and the amount of the impairment.
Under a quantitative approach, the fair value of the Company’s indefinite-lived intangible asset or
reporting unit is calculated based on key market participant assumptions. If the indefinite-lived
intangible assets’ carrying value exceeds the fair value calculated using the quantitative approach, an
impairment charge is recorded for the difference in fair value and carrying value. If the reporting unit
carrying value exceeds the reporting unit fair value calculated using the quantitative approach, an
impairment charge is recorded for the difference between fair value and carrying value, limited to the
amount of goodwill in the reporting unit.
The Company’s intangible assets primarily consist of acquired rights to certain airport owned takeoff
and landing slots (a “slot” is the right of an air carrier, pursuant to regulations of the Federal Aviation
Administration (“FAA”), to operate a takeoff or landing at a specific time at certain airports) at certain
domestic slot-controlled airports. Indefinite-lived slots of $296 million are included as a component of
Other assets in the Company’s Consolidated Balance Sheet, as of December 31, 2023 and 2022.
The Company applied the qualitative approach during its 2023 impairment tests, and no impairment
was determined to exist for Goodwill or indefinite-lived intangible assets.
Revenue Recognition
Tickets sold for Passenger air travel are initially deferred as Air traffic liability. Passenger revenue is
recognized and Air traffic liability is reduced when the service is provided (i.e., when the flight takes
place). Air traffic liability primarily represents tickets sold for future travel dates, flight credits that are
expected to be used in the future, and loyalty benefits that are expected to be redeemed in the future.
The majority of the Company’s tickets sold are nonrefundable. Southwest has a No-Show policy that
applies to fares that are not canceled or changed by a Customer at least ten minutes prior to a flight’s
scheduled departure. Nonrefundable tickets that are sold but not flown on the travel date, and are
canceled in accordance with the No-Show policy, can be applied to future travel. Refundable tickets
that are sold but not flown on the travel date can also be applied to future travel. A small percentage of
tickets (or partial tickets) will go unused, which is sometimes referred to as breakage. The Company
estimates the amount of tickets that will go unused and recognizes such amounts in Passenger revenue
in proportion to the pattern of flights taken by the Customers, once the flight date has lapsed. Based on
the Company’s revenue recognition policy, revenue is recorded at the flight date for a Customer who
does not change his/her itinerary or does not cancel in accordance with the No-Show policy as the
Company has then fulfilled its performance obligation. Amounts collected from passengers for
ancillary services are also recognized when the service is provided, which is typically the flight date.
Initial breakage estimates for both tickets and flight credits available for future use are routinely
adjusted based on the likelihood that the ticket or flight credit will be used or refunded back to the
Customer. During 2020 and in parts of 2021, the Company experienced a significantly higher number
of Customer-driven flight cancellations as a result of the COVID-19 pandemic. For all Customer flight
credits created or that would have otherwise expired between March 1 and September 7, 2020,
associated with flight cancellations, the Company previously extended the expiration date to
September 7, 2022. On July 28, 2022, the Company modified its policy and announced that all
unexpired flight credits as of that date, including flight credits previously extended as a result of the
COVID-19 pandemic, will no longer have an expiration date and thus will be able to be redeemed by
Customers indefinitely. This change in policy was considered a contract modification under ASC 606,
and the Company accounted for such change prospectively in third quarter 2022. Breakage estimates
113
are based on the Company’s Customers’ historical travel behavior as well as assumptions about the
Customers’ future travel behavior. Assumptions about the Customers’ future travel behavior can be
impacted by several factors including, but not limited to: fare increases; fare sales; changes to the
Company’s ticketing policies; changes to the Company’s refund, exchange, and unused flight credit
policies; seat availability; and economic factors. As a result of the Company’s policy change for flight
credits in 2022, as well as changes in Customer behavior during 2020 and 2021, the amount of
breakage realized on a prospective basis is expected to be lower and more stable than it has been
previously. See Note 6 for further information.
Approximately $828 million, approximately $811 million, and approximately $475 million of the
Company’s Operating revenues in 2023, 2022, and 2021, respectively, were attributable to foreign
operations. The remainder of the Company’s Operating revenues, approximately $25.0 billion,
approximately $23.0 billion, and approximately $15.3 billion in 2023, 2022, and 2021, respectively,
were attributable to domestic operations.
Loyalty Program
The Company records a liability for the relative fair value of providing free travel under its loyalty
program for all points earned from flight activity or sold to business partners participating in the
Company’s Rapid Rewards loyalty program. The loyalty liability represents performance obligations
that will be satisfied when a Rapid Rewards loyalty member redeems points for travel or other goods
and services. Points earned from flight activity are valued at their relative standalone selling price by
applying fair value based on historical redemption patterns. Points earned from business partner
activity, which primarily consist of points sold, along with related marketing services, to companies
participating in the Rapid Rewards loyalty program, are valued using a relative fair value methodology
based on the contractual rate which partners pay to Southwest to award Rapid Rewards points to the
business partner’s customers. For points that are expected to remain unused, the Company recognizes
breakage in proportion to the pattern of points used by the Customer, which approximates the average
period over which the population of Rapid Reward Members redeem their points. The Company
records passenger revenue related to air transportation when the transportation is delivered. The
marketing elements are recognized as Other—net revenue when earned. The Company’s liability for
loyalty benefits includes a portion that is expected to be redeemed during the following twelve months
(classified as a component of Air traffic liability), and a portion that is not expected to be redeemed
during the following twelve months (classified as Air traffic liability—noncurrent). The Company
continually updates this analysis and adjusts the split between current and non-current liabilities as
appropriate. See Note 6 for further information.
Advertising
Advertising costs are charged to expense as incurred. Advertising and promotions expense for the
years ended December 31, 2023, 2022, and 2021 was $266 million, $224 million, and $185 million,
respectively, and is included as a component of Other operating expense in the accompanying
Consolidated Statement of Income.
Share-based Employee Compensation
The Company has share-based compensation plans covering certain Employees, including a plan that
also covers the Company’s Board of Directors. The Company accounts for share-based compensation
based on its grant date fair value. See Note 10 for further information.
114
Financial Derivative Instruments
The Company accounts for financial derivative instruments at fair value and applies hedge accounting
rules where appropriate. The Company utilizes various derivative instruments, including jet fuel, crude
oil, unleaded gasoline, and heating oil-based derivatives, in an attempt to reduce the risk of its
exposure to jet fuel price increases. These instruments are accounted for as cash flow hedges upon
proper qualification. At times, the Company can have interest rate swap agreements, the primary
objective of which is to hedge forecasted debt issuances. These interest rate hedges are appropriately
designated as cash flow hedges.
Since the majority of the Company’s financial derivative instruments are not traded on a market
exchange, the Company estimates their fair values. Depending on the type of instrument, the values are
determined by the use of present value methods or option value models with assumptions about
commodity prices based on those observed in underlying markets.
All cash flows associated with purchasing and selling derivatives are classified as operating cash flows
in the Consolidated Statement of Cash Flows, within Changes in certain assets and liabilities. The
Company classifies its cash collateral provided to or held from counterparties in a “net” presentation
on the Consolidated Balance Sheet against the fair value of the derivative positions with those
counterparties. See Note 11 for further information.
Software Capitalization
The Company capitalizes certain internal and external costs related to the acquisition and development
of internal use software during the application development stages of projects. The Company amortizes
these costs using the straight-line method over the estimated useful life of the software, which is
typically five to fifteen years. Costs incurred during the preliminary project or the post-
implementation/operation stages of the project are expensed as incurred. Capitalized computer
software, included as a component of Ground property and equipment in the accompanying
Consolidated Balance Sheet, net of accumulated depreciation, was $1 billion and $928 million as of
December 31, 2023, and 2022, respectively. Computer software depreciation expense was
$246 million, $232 million, and $213 million for the years ended December 31, 2023, 2022, and 2021,
respectively, and is included as a component of Depreciation and amortization expense in the
accompanying Consolidated Statement of Income. The Company evaluates internal use software for
impairment on a quarterly basis, and if it is determined the value of an asset was not recoverable or it
qualifies for impairment, a charge will be recorded to write down the software to the lower of its
carrying value or fair value. The Company had no significant impairments during 2023, 2022, or 2021.
Insurance Reserves
The Company uses a combination of insurance and self-insurance mechanisms, including a wholly-
owned captive insurance entity and participation in a reinsurance treaty, to provide for the potential
liabilities associated with certain risks, including workers’ compensation, healthcare benefits, general
liability, and aviation liability. Liabilities associated with the risks that are retained by the Company
are not discounted and are estimated, in part, by considering historical claims experience,
demographics, exposure and severity factors and other actuarial assumptions.
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Income Taxes
The Company accounts for deferred income taxes utilizing an asset and liability method, whereby
deferred tax assets and liabilities are recognized based on the tax effect of temporary differences
between the financial statements and the tax basis of assets and liabilities, as measured by current
enacted tax rates. The Company also evaluates the need for a valuation allowance to reduce deferred
tax assets to estimated recoverable amounts.
The Company uses the portfolio approach for releasing income tax effects associated with amounts
reclassified out of Accumulated other comprehensive income (loss).
The Company’s policy for recording interest and penalties associated with uncertain tax positions is to
record such items as a component of Income (loss) before income taxes. Penalties are recorded in
Other (gains) losses, net, and interest paid or received is recorded in Interest expense or Interest
income, respectively, in the accompanying Consolidated Statement of Income. There were no material
amounts recorded for penalties and interest related to uncertain tax positions for all years presented.
See Note 15 for further information.
Concentration Risk
Approximately 83 percent of the Company’s Employees are unionized and are covered by collective-
bargaining agreements. A portion of the Company’s unionized Employees, including its Pilots, Flight
Attendants, and Ramp Agents, which had contracts that became amendable on or before December 31,
2023, were in discussions on labor agreements as of December 31, 2023. Those unionized Employee
groups in discussions represented approximately 65 percent of the Company’s Employees as of
December 31, 2023. On January 22, 2024, the Company’s nearly 11,000 Pilots, represented by the
Southwest Airlines Pilots’ Association (“SWAPA”), voted to ratify a five-year contract extension with
the Company. The newly ratified agreement becomes amendable in January 2029.
The Company attempts to minimize its concentration risk with regards to its cash, cash equivalents,
and its investment portfolio. This is accomplished by diversifying and limiting amounts among
different counterparties, the type of investment, and the amount invested in any individual security or
money market fund.
To manage risk associated with financial derivative instruments held, the Company selects and will
periodically review counterparties based on credit ratings, limits its exposure to a single counterparty,
and monitors the market position of the program and its relative market position with each
counterparty. The Company also has agreements with counterparties containing early termination
rights and/or bilateral collateral provisions whereby security is required if market risk exposure
exceeds a specified threshold amount or credit ratings fall below certain levels. Collateral deposits
provided to or held from counterparties serve to decrease, but not totally eliminate, the credit risk
associated with the Company’s hedging program. See Note 11 for further information.
As of December 31, 2023, the Company operated an all-Boeing fleet, all of which are variations of the
Boeing 737. The Boeing 737 MAX aircraft (“MAX”) are crucial to the Company’s growth plans and
fleet modernization initiatives. Boeing has in the past experienced, and may continue to experience,
delays in fulfilling its commitments with regards to delivery of the Boeing 737-8 (“-8”) to the
Company as a result of supply chain constraints. Further, the Company’s contractual delivery schedule
for the Boeing 737-7 (“-7”) is dependent on the FAA issuing required certifications and approvals to
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Boeing and the Company. The FAA will ultimately determine the timing of the -7 certification and
entry into service, and the Company therefore offers no assurances that current estimations and
timelines are correct.
Boeing no longer manufactures versions of the 737 other than the MAX family of aircraft. If the MAX
aircraft were to become unavailable for the Company’s flight operations, the Company’s growth would
be restricted unless and until it could procure and operate other types of aircraft from Boeing or
another manufacturer, seller, or lessor, and the Company’s operations would be materially adversely
affected. In particular, if the Company’s growth were to be dependent upon the introduction of a new
aircraft make and model to the Company’s fleet, the Company would need to, among other things,
(i) develop and implement new maintenance, operating, and training programs, (ii) secure extensive
regulatory approvals, and (iii) implement new technologies. The requirements associated with
operating a new aircraft make and model could take an extended period of time to fulfill and would
likely impose substantial costs on the Company. A shift away from a single fleet type could also add
complexity to the Company’s operations, present operational and compliance risks, and materially
increase the Company’s costs. Any of these events would have a material, adverse effect on the
Company’s business, operating results, and financial condition. The Company could also be materially
adversely affected if the pricing or operational attributes of its aircraft were to become less
competitive.
The Company is also dependent on sole or limited suppliers for aircraft engines and certain other
aircraft parts and services. Therefore, it would also be materially adversely impacted in the event of the
unavailability of engines, parts and certain repair services, the inability to find adequate support at
commercially reasonable terms, or mechanical or regulatory issues associated with such engines or
other parts or services.
The Company has historically entered into agreements with some of its co-brand, payment, and loyalty
partners that contain exclusivity aspects which place certain confidential restrictions on the Company
from entering into certain arrangements with other payment and loyalty partners. These arrangements
generally extend for the terms of the agreements, none of which currently extend beyond October 31,
2030. Some of these agreements automatically renew on an annual basis, unless either party objects to
such extension. None of these agreements are more than 10 years in length. The Company believes the
financial benefits generated by the exclusivity aspects of these arrangements outweigh the risks
involved with such agreements.
2. WORLDWIDE PANDEMIC
As a result of the rapid spread of the novel coronavirus, COVID-19, throughout the world, including
into the United States, on March 11, 2020, the World Health Organization classified the virus as a
pandemic. The speed with which the effects of the COVID-19 pandemic changed the U.S. economic
landscape, outlook, and in particular the travel industry, was swift and unexpected. The Company
experienced significant disruptions in travel and reduced bookings throughout the remainder of 2020
and for the entirety of 2021 as a result of the pandemic and subsequent variants of COVID-19.
Following a significant negative impact to revenues and bookings in January and February 2022,
which included increased trip cancellations and staffing challenges associated with the Omicron
variant, the Company saw improvements in revenue trends in March 2022 and throughout the
remainder of 2022 as COVID-19 cases significantly trended downward and bookings for summer
travel accelerated. Although there were no material noticeable impacts to revenues and bookings
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during 2023 associated with COVID-19, the Company continues to monitor demand for air travel and
proactively adjust its published flight schedules and capacity in response to passenger travel patterns.
Since the start of the pandemic, the Company entered into definitive documentation with the United
States Department of the Treasury (“Treasury”) with respect to payroll funding support (“Payroll
Support”) pursuant to three separate Payroll Support programs: the “PSP1 Payroll Support Program” in
April 2020 under the Coronavirus Aid, Relief, and Economic Security Act (“CARES Act”); the “PSP2
Payroll Support Program” in January 2021 under the Consolidated Appropriations Act, 2021; and the
“PSP3 Payroll Support Program” in April 2021 under the American Rescue Plan Act of 2021.
As consideration for its receipt of funding under each of these Payroll Support programs, the Company
issued a promissory note in favor of Treasury (classified as a component of Long term debt less current
maturities in the Consolidated Balance Sheet) and entered into a warrant agreement with Treasury
(classified as a component of Stockholders’ equity in the Consolidated Balance Sheet). The following
table provides the details from the PSP1, PSP2 and PSP3 Payroll Support programs:
(dollars in
millions,
shares in
thousands) Grant
Promissory
Note Warrants
Total
Payroll
Support
Proceeds
Warrants
(shares)
as of
December 31,
2023
Warrant
Strike Price
as of
December 31,
2023
Promissory
Note Maturity
Date
PSP1 $ 2,337 $ 976 $ 40 $ 3,354 2,753 $ 35.45/share April 19, 2030
PSP2 $ 1,393 $ 566 $ 27 $ 1,987 1,258 $ 44.99/share January 15, 2031
PSP3 $ 1,310 $ 526 $ 18 $ 1,852 924 $ 56.88/share April 23, 2031
Total $ 5,040 $ 2,068 $ 85 $ 7,193 4,935
In connection with the receipt of Payroll Support, the Company was subject to certain restrictions,
including the elimination of share repurchases and dividends through September 30, 2022 and limits on
executive compensation until April 1, 2023.
Under each of the three Payroll Support programs, funds received were used solely to pay qualifying
employee salaries, wages, and benefits. As of December 31, 2022, all grant portions of the Payroll
Support programs received had been allocated and classified as a contra-expense line item in the
Consolidated Statement of Income. Although there is no directly applicable U.S. GAAP guidance
related to such government assistance received, the Company analogized its facts and circumstances,
and utilized the accounting principles within International Accounting Standards 20, Accounting for
Government Grants and Disclosure of Government Assistance, with respect to the Payroll Support
funds received. The Company has an option to prepay the promissory notes at any time without
premium or penalty. Warrants will be settled through net share settlement or net cash settlement, at the
Company’s option. The Company has also granted Treasury certain demand underwritten offering and
piggyback registration rights with respect to the warrants and the underlying common stock. The
warrants do not have voting rights and include adjustments for below market issuances, payment of
dividends, and other customary anti-dilution provisions.
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3. NEW ACCOUNTING PRONOUNCEMENTS AND ACCOUNTING CHANGES
On December 14, 2023, the Financial Accounting Standards Board (the “FASB”) issued Accounting
Standards Update (“ASU”) 2023-09, Income Taxes (Topic 740): Improvements to Income Tax
Disclosures. This standard increases transparency and decision usefulness of income tax disclosures for
investors by requiring information to better assess how an entity’s operations and related tax risks and
tax planning and operational opportunities affect its tax rate and prospects for future cash flows. This
standard requires entities to provide enhanced disclosures related to the income tax rate reconciliation
and income taxes paid. This standard is effective for all entities that are subject to Topic 740, Income
Taxes for annual periods beginning after December 15, 2024, but early adoption is permitted. The
Company is evaluating this new standard but does not expect it to have a significant impact on its
financial statement presentation or results. See Note 15 for further information on the Company’s
income taxes.
On November 27, 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic
280): Improvements to Reportable Segment Disclosures. This standard improves reportable segment
disclosures by adding and enhancing interim disclosure requirements, clarifying circumstances in
which entities can disclose multiple segment measures of profit or loss, providing new segment
disclosure requirements for entities with a single reportable segment, and adding other disclosure
requirements. This standard is effective for all entities that are subject to Topic 280, Segment
Reporting for annual periods beginning after December 15, 2023, but early adoption is permitted. The
Company is evaluating this new standard but does not expect it to have a significant impact on its
financial statement presentation or results.
On November 17, 2021, the FASB issued ASU 2021-10, Government Assistance (Topic
832): Disclosures by Business Entities about Government Assistance. The standard increases
transparency of government assistance by focusing on the types of assistance given, an entity’s
accounting for the assistance, and the effect of the assistance on the entity’s financial statements to
allow for more comparable information for investors and other financial statement users. This standard
was effective for all entities under the scope for financial statements issued for annual periods
beginning after December 15, 2021, but early adoption was permitted. The Company adopted the
standard early as of December 31, 2021. See Note 2 for further information on the Company’s
treatment of government assistance received.
On May 3, 2021, the FASB issued ASU 2021-04, Earnings Per Share (Topic 260),
Debt—Modifications and Extinguishments (Subtopic 470-50), Compensation—Stock Compensation
(Topic 718), and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic 815-40):
Issuer’s Accounting for Certain Modifications or Exchanges of Freestanding Equity-Classified Written
Call Options. This standard provides clarification and reduces diversity in an issuer’s accounting for
modifications or exchanges of freestanding equity-classified written call options (such as warrants) that
remain equity classified after modification or exchange. This standard was effective for fiscal years
beginning after December 15, 2021, and the standard was adopted and applied prospectively by the
Company as of January 1, 2022, but the adoption and application did not have a significant impact on
the Company’s financial statements and disclosures, including interim periods.
On January 7, 2021, the FASB issued ASU 2021-01, Reference Rate Reform (Topic 848). This
standard provides optional temporary guidance for entities transitioning away from London Interbank
Offered Rate (“LIBOR”) to new reference interest rates so that derivatives affected by the discounting
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transition are explicitly eligible for certain optional expedients and exceptions with Topic 848. These
amendments do not apply to any contract modifications made after December 31, 2024, any new
hedging relationships entered into after December 31, 2024, or to existing hedging relationships
evaluated for effectiveness existing as of December 31, 2024, that apply certain optional practical
expedients. This standard was effective immediately and may be applied (i) on a full retrospective
basis as of any date from the beginning of an interim period that includes or is subsequent to March 12,
2020, or (ii) on a prospective basis to new modifications from any date within an interim period that
includes or is subsequent to the date of the issuance of a final update, up to the date that financial
statements are available to be issued. The Company had no material LIBOR-related contract
modifications during the twelve months ended December 31, 2023.
On August 5, 2020, the FASB issued ASU 2020-06, Debt—Debt with Conversion and Other Options
(Subtopic 470-20) and Derivatives and Hedging—Contracts in Entity’s Own Equity (Subtopic
815-40): Accounting for Convertible Instruments and Contracts in an Entity’s Own Equity. This new
standard reduced the number of accounting models for convertible debt instruments and convertible
preferred stock, made targeted improvements to the disclosures for convertible instruments and
earnings-per-share (“EPS”) guidance, and amended the guidance for the derivatives scope exception
for contracts in an entity’s own equity to reduce form-over-substance-based accounting conclusions.
This standard was effective for fiscal years beginning after December 15, 2021, and the Company
adopted this standard as of January 1, 2022, utilizing the modified retrospective method. Under the
modified approach, the Company applied guidance to all financial instruments that were outstanding as
of the beginning of the year of adoption with the cumulative effect recognized as an adjustment to the
opening balance of retained earnings. Upon adoption, the Company reclassified the remaining equity
component of $300 million, from Additional paid-in capital to Long-term debt associated with its
1.25% Convertible Senior Notes due 2025 (the “Convertible Notes”), and no longer records
amortization of the debt discount to Interest expense. The cumulative effect from prior period
amortization of the debt discount that has been recorded to Interest expense, offset by reductions to
Capital in excess of par value related to the requisition of the equity component through previous
repurchases, resulted in a $55 million adjustment to the opening balance of Retained earnings upon
adoption. The new standard requires the use of the if-converted method to calculate diluted EPS, which
is generally more dilutive, rather than the treasury stock method as was the Company’s policy
pre-adoption. See Note 4.
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4. NET INCOME PER SHARE
The following table sets forth the computation of basic and diluted net income per share (in millions
except per share amounts). Basic net income per share is calculated by dividing net income by the
weighted average of shares outstanding during the period. Diluted net income per share reflects the
potential dilution that could occur if securities or other contracts to issue common stock were exercised
or converted into common stock. An immaterial number of shares related to the Company’s restricted
stock units and stock warrants were excluded from the denominator for the fiscal years ended
December 31, 2023, 2022, and 2021 because inclusion of such shares would be antidilutive.
Year ended December 31,
2023 2022 2021
NUMERATOR:
Net income $ 465 $ 539 $ 977
Add: Interest expense (a) 19 22 —
Net income attributable to common stockholders $ 484 $ 561 $ 977
DENOMINATOR:
Weighted-average shares outstanding, basic 595 593 592
Dilutive effects of convertible notes (a) (b) 43 47 15
Dilutive effects of stock warrants — — 1
Dilutive effect of restricted stock units 2 2 1
Adjusted weighted-average shares outstanding, diluted 640 642 609
NET INCOME PER SHARE:
Basic $ 0.78 $ 0.91 $ 1.65
Diluted $ 0.76 $ 0.87 $ 1.61
(a) As of January 1, 2022, the Company adopted ASU 2020-06 using the modified retrospective method. The
standard requires the Company to apply the if-converted method for purposes of diluted net income per share,
which requires the Company to assume that all Convertible Notes were converted and outstanding for the entire
period. Using this method, the numerator is affected by adding back interest expense and the denominator is
affected by including the effect of potential share settlement, if the effect is more dilutive, regardless of the type
of settlement. For the year ended December 31, 2023, all shares issuable on conversion were included in the
denominator. See Notes 3 and 7 for further information regarding the Convertible Notes.
(b) Prior to the adoption of ASU 2020-06, the Convertible Notes were accounted for using the treasury stock
method for the purposes of Net income per share. For the year ended December 31, 2021, the average market
price of the Company’s common stock exceeded the conversion price per share of $38.48 and as such, the
common shares underlying the Convertible Notes were included in the diluted calculation.
5. COMMITMENTS AND CONTINGENCIES
Commitments
The Company has contractual obligations and commitments primarily with regard to future purchases
of aircraft, repayment of debt (see Note 7), and lease arrangements (see Note 8). During the year ended
December 31, 2023, the Company entered into supplemental agreements with The Boeing Company
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(“Boeing”) relating to its contractual order book for -7 and -8 aircraft. The revised agreement, which
extends the order book to 2031, supports the Company’s growth and fleet modernization plans, while
also providing significant flexibility to manage its fleet size, including opportunities to accelerate fleet
modernization efforts if growth opportunities do not materialize. The Company received 86 -8 aircraft
deliveries from Boeing in 2023 and retired 39 -700 aircraft. The Company retains significant flexibility
to manage its fleet size, including opportunities to accelerate fleet modernization efforts if growth
opportunities do not materialize.
Boeing continues to experience delays in fulfilling its commitments with regards to delivery of certain
MAX aircraft to the Company, as a result of both supply chain constraints as well as achieving FAA
certification of one of its new aircraft types, the -7, for which Southwest expects to be the launch
customer.
During fourth quarter 2023, the Company exercised eight -7 options for delivery in 2025, accelerated
one 2024 -8 firm order into 2023, converted and shifted three 2025 -7 firm orders to three 2024 -8 firm
orders, and shifted an additional three 2025 -8 firm orders into 2024. Therefore, as of December 31,
2023, the Company had the following firm orders and options for future periods:
The Boeing Company
-7 Firm
Orders
-8 Firm
Orders
-7 or -8
Options Total
2024 27 58 — 85 (c)
2025 59 — 15 74
2026 59 — 26 85
2027 19 46 25 90
2028 15 50 25 90
2029 38 34 18 90
2030 45 — 45 90
2031 45 — 45 90
307 (a) 188 (b) 199 694
(a) The delivery timing for the -7 is dependent on the FAA issuing required certifications and approvals to
Boeing and the Company. The FAA will ultimately determine the timing of the -7 certification and entry into
service, and the Company therefore offers no assurances that current estimations and timelines are correct.
(b) The Company has flexibility to designate firm orders or options as -7s or -8s, upon written advance
notification as stated in the contract.
(c) The Company currently plans for approximately 79 MAX aircraft deliveries in 2024.
Based on the Company’s current agreement with Boeing, capital commitments associated with its firm
orders as of December 31, 2023, were: $2.2 billion in 2024, $1.7 billion in 2025, $1.9 billion in 2026,
$2.6 billion in 2027, $2.9 billion in 2028, and $5.3 billion thereafter.
Los Angeles International Airport
In April 2023, the Company executed a lease agreement with Los Angeles World Airports (“LAWA”),
which owns and operates Los Angeles International Airport (“LAX”), for the ground lease and
construction of a new concourse. In this agreement, the Company will manage the development,
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design, financing, and construction of nine new gates, along with additional features, at LAX.
Construction of the concourse is estimated to be complete in late 2028 or early 2029 at a cost not to
exceed $2.3 billion.
Funding for this project will flow through a credit facility and the outstanding loans are expected to be
paid off directly by LAWA to the credit facility at project completion, thus reimbursing the Company
on all costs drawn on the credit facility. As of December 31, 2023, the credit facility has yet to be put
into place and is expected to be established closer to the beginning of construction, which is anticipated
to occur in 2025. The Company is expected to be reimbursed by the credit facility on prior payments
made once in place.
Based on this agreement, the Company has determined that it does have control over the assets during
this project for accounting purposes. As a result, the costs incurred to fund this project thus far, which
totaled $62 million as of December 31, 2023, are included within Assets constructed for others on the
accompanying Consolidated Balance Sheet.
William P. Hobby Airport
In March 2022, the Company executed a Memorandum of Agreement (“MOA”) with the City of
Houston, Texas (the “City”) which owns William P. Hobby Airport (“Hobby”) that is managed and
operated by the City’s Houston Airport System. Under the MOA, the Company will manage the
development, design, and construction of seven new gates in Hobby’s West Concourse.
The project is currently estimated to be completed in 2026 at a cost of at least $470 million. The
Company will provide initial funding for the majority of the project, but is expected to be reimbursed
for such funding from the City on a monthly basis and therefore the project should not significantly
impact the Company’s liquidity. The City plans to fund these reimbursements utilizing rates and
charges collected from current and future Hobby occupants, including the Company.
Based on the MOA, as well as a terminal lease amendment expected to be finalized prior to the
beginning of significant construction, the Company has determined that it does not control the assets
during the construction period for accounting purposes, and thus will record the amounts funded for the
project as a receivable until reimbursed by the City, and the balance is derecognized. There were no
material amounts recorded in the accompanying Consolidated Balance Sheet as of December 31, 2023.
Dallas Love Field
During 2008, the City of Dallas approved the Love Field Modernization Project (“LFMP”), a project to
reconstruct Dallas Love Field with modern, convenient air travel facilities. Pursuant to a Program
Development Agreement with the City of Dallas and the Love Field Airport Modernization
Corporation (or the “LFAMC,” a Texas non-profit “local government corporation” established by the
City of Dallas to act on the City of Dallas’ behalf to facilitate the development of the LFMP), the
Company managed this project. Major construction was effectively completed in 2014. During second
quarter 2017, the City of Dallas approved using the remaining bond funds for additional terminal
construction projects, which were effectively completed in 2018.
Although the City of Dallas received commitments from various sources that helped to fund portions
of the LFMP project, including the FAA, the Transportation Security Administration, and the City of
Dallas’ Aviation Fund, the majority of the funds used were from the issuance of bonds. The Company
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guaranteed principal and interest payments on bonds issued by the LFAMC, of which only the “Series
2012” bonds remain outstanding. Given the Company’s guarantee associated with the Series 2012
bonds, the remaining debt service amount is considered a minimum lease payment under ASC Topic
842, Leases, and therefore remains a lease liability with a corresponding right-of-use asset within the
Company’s Consolidated Balance Sheet.
As of December 31, 2023, $59 million of principal remained outstanding associated with the Series
2012 bonds. The net present values of the future principal and interest payments associated with the
bonds were $65 million and $77 million as of December 31, 2023 and 2022, respectively, and were
reflected as part of the Company’s operating lease right–of–use assets and lease obligations in the
Consolidated Balance Sheet.
Contingencies
The Company is from time to time subject to various legal proceedings and claims arising in the
ordinary course of business and records a liability for such claims when it is probable that a loss will be
incurred and the amount is reasonably estimable.
The Company is a defendant in class action litigation asserting it has not provided paid short-term
military leave to certain employees, in violation of the federal Uniformed Services Employment and
Reemployment Rights Act (“USERRA”). The United States District Court for the Northern District of
California previously issued an order to effectively stay the action, pending an appeal from an order by
the United States District Court for the Eastern District of Washington granting summary judgment in
favor of an airline in a separate case involving substantially the same claims at issue in this action. On
February 1, 2023, the Ninth Circuit reversed the district court’s grant of summary judgment and
remanded the separate airline case to the District Court. The Ninth Circuit’s decision may adversely
affect the Company’s defenses in the USERRA proceeding and may give rise to additional litigation in
this or other areas. The Company is currently not able to estimate a range of possible loss with regards
to the litigation to which it is a defendant.
6. REVENUE
Passenger Revenues
The Company’s contracts with its Customers primarily consist of its tickets sold, which are initially
deferred as Air traffic liability. Passenger revenue associated with tickets is recognized when the
performance obligation to the Customer is satisfied, which is primarily when travel is provided.
Revenue is categorized by revenue source as the Company believes it best depicts the nature, amount,
timing, and uncertainty of revenue and cash flow. The following table provides the components of
Passenger revenue recognized for the years ended December 31, 2023, 2022, and 2021:
Year ended December 31,
(in millions) 2023 2022 2021
Passenger non-loyalty $ 19,073 $ 17,645 $ 11,377
Passenger loyalty - air transportation 3,639 3,028 2,136
Passenger ancillary sold separately 925 735 553
Total passenger revenues $ 23,637 $ 21,408 $ 14,066
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Passenger non-loyalty includes all revenues recognized from Passengers for flights purchased
primarily with cash or credit card. All Customers purchasing a ticket on Southwest Airlines are
generally able to check up to two bags at no extra charge (with certain exceptions as stated in the
Company’s published Contract of Carriage), and the Company also does not charge a fee for a
Customer to make a change to their flight after initial purchase, although fare differences may apply.
Passenger loyalty—air transportation primarily consists of the revenue associated with award flights
taken by loyalty program members upon redemption of loyalty points. Passenger ancillary sold
separately includes any revenue associated with ancillary fees charged separately, such as in-flight
purchases, EarlyBird Check-In
®
, and Upgraded Boarding.
In order to determine the value of each loyalty point, certain assumptions must be made at the time of
measurement, which include the following:
• Allocation of Passenger Revenue—Revenues from Passengers, related to travel, who also
earn Rapid Rewards Points have been allocated between flight (recognized as revenue when
transportation is provided) and Rapid Rewards Points (deferred until points are redeemed)
based on each obligation’s relative standalone selling price. The Company utilizes historical
earning patterns to assist in this allocation.
• Fair Value of Rapid Rewards Points—Determined from the base fare value of tickets which
were purchased using prior point redemptions for travel and other products and services,
which the Company believes to be indicative of the fair value of points as perceived by
Customers and representative of the value of each point at the time of redemption. The
Company’s booking site allows a Customer to toggle between fares utilizing either cash or
point redemptions, which provides the Customer with an approximation of the equivalent
value of their points. The value can differ, however, based on demand, the amount of time
prior to the flight, and other factors. The mix of fare classes during the period measured
represents a constraint, which could result in the assumptions above changing at the
measurement date, as fare classes can have different coefficients used to determine the total
loyalty points needed to purchase an award ticket. The mixture of these fare classes and
changes in the coefficients used by the Company could cause the fair value per point to
fluctuate.
For points that are expected to remain unused, the Company recognizes breakage in proportion to the
pattern of points used by the Customer, which approximates the average period over which the
population of Rapid Reward Members redeem their points. The Company utilizes historical behavioral
data to develop a predictive statistical model to analyze the amount of breakage expected for points
sold to business partners and earned through flight. The Company continues to evaluate expected
breakage annually and applies appropriate adjustments in the fourth quarter of each year, or other
times, if significant changes in Customer behavior are detected. Changes to breakage estimates impact
revenue recognition prospectively. Due to the size of the Company’s liability for loyalty benefits,
changes in Customer behavior and/or expected future redemption patterns could result in significant
variations in Passenger revenue.
The Company allocates consideration received to performance obligations based on the relative fair
value of those obligations. The Company has a co-branded credit card agreement (“Agreement”) with
Chase Bank USA, N.A. (“Chase”), through which the Company sells loyalty points and certain
marketing components, which consist of the use of the Southwest Airlines brand and access to Rapid
Rewards Member lists, licensing and advertising elements, and the use of the Company’s resource
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team. In fourth quarter 2021, Chase and the Company executed a multi-year extension of the
Agreement, extending the decades-long relationship between the parties. The Company estimated the
selling prices and volumes over the term of the Agreement in order to determine the allocation of
proceeds to each of the two performance obligations identified in the Agreement, which have been
characterized as a transportation component and a marketing component. The allocations utilized are
reviewed to determine if adjustment is necessary any time there is a modification to the Agreement.
The Company records Passenger revenue related to loyalty point redemptions for air travel when the
travel is delivered, and the marketing elements are recognized as Other revenue when the performance
obligations related to those services are satisfied, which is generally the same period consideration is
received from Chase.
As performance obligations to Customers are satisfied, the related revenue is recognized. The events
that result in revenue recognition that are associated with performance obligations identified as a part
of the Rapid Rewards Program are as follows:
• Tickets and Rapid Rewards Points—When a flight occurs, the related performance obligation
is satisfied and the related value provided by the Customer, whether from purchased tickets
or Rapid Rewards Points, is recognized as revenue.
• Loyalty points redeemed for goods and/or services other than travel—Rapid Rewards
Members have the option to redeem points for goods and services offered through a third
party vendor, who acts as principal. The performance obligation related to the purchase of
these goods and services is satisfied when the good and/or service is delivered to the
Customer.
• Marketing Royalties - As part of its Agreement with Chase, Southwest provides certain
deliverables, including use of the Southwest Airlines’ brand, access to Rapid Rewards
Member lists, advertising elements, and the Company’s resource team. These performance
obligations are satisfied each month that the Agreement is active.
As of the years ended December 31, 2023 and 2022, the components of Air traffic liability, including
contract liabilities based on tickets sold and unused flight credits available to the Customer, both of
which are net of recorded breakage, and loyalty points available for redemption, within the
Consolidated Balance Sheet were as follows:
Balance as of
(in millions) December 31, 2023 December 31, 2022
Air traffic liability - passenger travel and ancillary passenger services $ 3,363 $ 3,061
Air traffic liability - loyalty program 4,916 5,189
Total Air traffic liability $ 8,279 $ 8,250
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The balance in Air traffic liability—passenger travel and ancillary passenger services also includes
flight credits not currently associated with a ticket that can be applied by Customers towards the
purchase of future travel. These flight credits are typically created as a result of a prior ticket
cancellation or exchange, and are reflected net of associated breakage. Rollforwards of the Company’s
Air traffic liability—loyalty program for the years ended December 31, 2023 and 2022 were as follows
(in millions):
Year ended December 31,
2023 2022
Air traffic liability - loyalty program - beginning balance $ 5,189 $ 4,789
Amounts deferred associated with points awarded 3,466 3,506
Revenue recognized from points redeemed - Passenger (3,639) (3,028)
Revenue recognized from points redeemed - Other (100) (78)
Air traffic liability - loyalty program - ending balance $ 4,916 $ 5,189
Air traffic liability includes consideration received for ticket and loyalty related performance
obligations which have not been satisfied as of a given date. Rollforwards of the amounts included in
Air traffic liability as of December 31, 2023 and 2022 were as follows (in millions):
Air traffic
liability
Balance at December 31, 2022 $ 8,250
Current period sales (passenger travel, ancillary services, flight loyalty, and partner loyalty) 23,766
Revenue from amounts included in contract liability opening balances (5,031)
Revenue from current period sales (18,706)
Balance at December 31, 2023 $ 8,279
Air traffic
liability
Balance at December 31, 2021 $ 7,725
Current period sales (passenger travel, ancillary services, flight loyalty, and partner loyalty) 22,012
Revenue from amounts included in contract liability opening balances (4,976)
Revenue from current period sales (16,511)
Balance at December 31, 2022 $ 8,250
On July 28, 2022, the Company announced that all existing Customer flight credits as of that date, as
well as any future flight credits issued, will no longer expire and will thus remain redeemable by
Customers. Prior to this change, flight credits would expire twelve months from the original fare
purchase date. Flight credits for non-refundable fares will be issued as long as the flight is cancelled
more than 10 minutes prior to the scheduled departure. This announcement was considered a contract
modification under applicable accounting guidance and the Company accounted for such change
prospectively in third quarter 2022. The Company’s balance of existing Customer flight credits as of
the modification date was approximately $1.9 billion, including a portion of the extended flight credits
issued during the early portion of the COVID-19 pandemic, that had been set to expire on September 7,
2022. See Note 2 for further information. As the Company continues to believe that a portion of
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Customer flight credits issued after July 28, 2022, will not be redeemed, it continues to estimate and
record breakage associated with such amounts. The amount of breakage realized on a prospective
basis, however, is expected to be lower and more stable than it has been during the pandemic as a
result of this policy change.
The amount of Customer flight credits represents approximately 8 percent and 9 percent of the total Air
traffic liability balance as of December 31, 2023, and December 31, 2022, respectively, compared to
approximately 2 percent of the Air traffic liability balance as of December 31, 2019.
Recognition of revenue associated with the Company’s loyalty liability can be difficult to predict, as
the number of award seats available to Members is not currently restricted and they could choose to
redeem their points at any time that a seat is available. The performance obligations classified as a
current liability related to the Company’s loyalty program were estimated based on expected
redemptions utilizing historical redemption patterns, and forecasted flight availability and fares. The
entire balance classified as Air traffic liability—noncurrent relates to loyalty points that were estimated
to be redeemed in periods beyond the twelve months following the representative balance sheet date.
Based on historical experience as well as current forecasted redemptions, the Company expects the
majority of loyalty points to be redeemed within approximately one year of the date the points are
issued. Despite the Company’s policy change with regards to flight credits, it has not experienced
significant flight credit redemptions beyond twelve months and it currently does not expect the amount
of flight credits that will be redeemed beyond twelve months to be material as of the financial
statement date.
All performance obligations related to freight services sold are completed within twelve months or
less; therefore, the Company has elected to not disclose the amount of the remaining transaction price
and its expected timing of recognition for freight shipments.
Other revenues primarily consist of marketing royalties associated with the Company’s co-brand
Chase
®
Visa credit card program, but also include commissions and advertising associated with
Southwest.com
®
. All amounts classified as Other revenues are paid monthly, coinciding with the
Company fulfilling its deliverables; therefore, the Company has elected to not disclose the amount of
the remaining transaction price and its expected timing of recognition for such services provided.
The Company recognized revenue related to the marketing, advertising, and other travel-related
benefits of the revenue associated with various loyalty partner agreements including, but not limited to,
the Agreement with Chase, within Other operating revenues. For the years ended December 31, 2023,
2022, and 2021 the Company recognized $2.1 billion, $2.1 billion, and $1.4 billion, respectively.
The Company is also required to collect certain taxes and fees from Customers on behalf of
government agencies and remit these back to the applicable governmental entity on a periodic basis.
These taxes and fees include foreign and U.S. federal transportation taxes, federal security charges, and
airport passenger facility charges. These items are collected from Customers at the time they purchase
their tickets, are excluded from the contract transaction price, and are therefore not included in
Passenger revenue. The Company records a liability upon collection from the Customer and relieves
the liability when payments are remitted to the applicable governmental agency.
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7. FINANCING ACTIVITIES
(in millions) December 31, 2023 December 31, 2022
Unsecured
5.25% Notes due 2025 $ 1,302 $ 1,302
1.25% Convertible Notes due 2025 1,611 1,611
3.00% Notes due 2026 300 300
7.375% Debentures due 2027 111 114
3.45% Notes due 2027 300 300
5.125% Notes due 2027 1,727 1,727
2.625% Notes due 2030 500 500
1.000% Payroll Support Program Loan due 2030 (See Note 2) 976 976
1.000% Payroll Support Program Loan due 2031 (See Note 2) 566 566
1.000% Payroll Support Program Loan due 2031 (See Note 2) 526 526
Finance leases 104 189
$ 8,023 $ 8,111
Less current maturities 29 42
Less debt discount and issuance costs 16 23
$ 7,978 $ 8,046
During 2020, the Company issued $2.0 billion of unsecured notes due 2027, of which $1.3 billion was
issued June 8, 2020 (the “$1.3 billion 2027 Notes”) and $700 million was issued July 31, 2020 (the
“$700 million 2027 Notes”). The notes bear interest at 5.125%. Interest is payable semi-annually in
arrears. The $700 million 2027 Notes were offered as an additional issuance of the Company’s
$1.3 billion 2027 Notes issued on June 8, 2020. The $700 million 2027 Notes were issued at a
premium and this premium has been included within Capitalized financing items in the Consolidated
Statement of Cash Flows. The Company made early prepayments on the notes of $272 million
throughout 2022, utilizing available cash on hand.
During 2020, the Company issued $1.55 billion of unsecured notes due 2025, of which $1.25 billion
was issued May 4, 2020 (the “$1.25 billion 2025 Notes”) and $300 million was issued July 31, 2020
(the “$300 million 2025 Notes”). The notes bear interest at 5.250%. Interest is payable semi-annually
in arrears. The $300 million 2025 Notes were offered as an additional issuance of the Company’s
$1.25 billion 2025 Notes issued on May 4, 2020. The $300 million 2025 Notes were issued at a
premium and this premium has been included within Capitalized financing items in the Consolidated
Statement of Cash Flows. The Company made early prepayments on the notes of $248 million
throughout 2022, utilizing available cash on hand.
On May 1, 2020, the Company completed the public offering of $2.3 billion aggregate principal
amount of Convertible Senior Notes (the “Convertible Notes”). The Convertible Notes bear interest at
a rate of 1.25% and will mature on May 1, 2025. Interest on the notes is payable semi-annually in
arrears.
Holders may convert their Convertible Notes at their option at any time prior to the close of business
on the business day immediately preceding February 1, 2025, in the event certain conditions are met,
as stated in the offering documents. The Convertible Notes did not meet the criteria to be converted as
of the date of the financial statements, and thus are classified as Long-term debt in the accompanying
Consolidated Balance Sheet as of December 31, 2023. Upon conversion, the Company will pay or
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deliver, as the case may be, cash, shares of the Company’s common stock or a combination of cash and
shares of common stock, at the Company’s election. The Company intends to settle conversions by
paying cash up to the principal amount of the Convertible Notes, with any excess conversion value
settled in cash or shares of common stock. The initial conversion rate was 25.9909 shares of common
stock per $1,000 principal amount of Convertible Notes (equivalent to an initial conversion price of
approximately $38.48 per share of common stock). However, based on the Company’s most recent
cash dividends declared in November 2023, the bond conversion rate changed, and was 26.7188 as of
December 31, 2023. As of December 31, 2023, the if-converted value of the Convertible Notes was
less than the principal amount by $368 million, using the Company’s closing stock price.
Upon issuance, the Company bifurcated the Convertible Notes for accounting purposes between a
liability component and an equity component utilizing applicable guidance. The liability component
was determined by estimating the fair value of a hypothetical issuance of an identical offering
excluding the conversion feature of the Convertible Notes. The initial carrying amount of the equity
component was calculated as the difference between the liability component and the face amount of the
Convertible Notes. The Company adopted ASU 2020-06, as of January 1, 2022, utilizing the modified
retrospective method approach. See Note 3 for further information. Upon adoption, the Company
reclassified the remaining equity component, of $300 million, from Additional paid-in capital to Long-
term debt associated with its Convertible Notes, and no longer records amortization of the debt
discount to Interest expense. The net carrying amount and principal amount of the Convertible Notes
was $1.6 billion as of December 31, 2023 and 2022.
The Company recognized interest expense associated with the Convertible Notes as follows:
(in millions) December 31, 2023 December 31, 2022
Non-cash amortization of debt issuance costs $ 10 $ 12
Contractual coupon interest 20 22
Total interest expense $ 30 $ 34
The unamortized debt issuance costs are being recognized as non-cash interest expense based on the
5-year term of the notes, through May 1, 2025, less amounts that were or will be required to be
accelerated immediately upon conversion or repurchases. The Company had no changes to
contingencies for the year ended December 31, 2023. The effective interest rate associated with the
Convertible Notes was approximately 1.9 percent for the year ended December 31, 2023.
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The following table presents the impact of the partial extinguishment of the Company’s Convertible
Notes and early prepayment of debt (excluding payments on finance leases) for the year ended
December 31, 2022. No such instances of partial extinguishment or early prepayment of debt occurred
for the year ended December 31, 2023. Additionally, there were no Convertible Note conversions
exercised or settled during 2022 or 2023.
Year ended December 31, 2022
(in millions)
Cash paid
for debt and
interest
Principal
repayment
Loss on
extinguishment
Non-cash
amortization
of debt discount
and (issuance)
costs
Accrued
Interest
1.25% Convertible Notes due
2025 $ 649 $ 486 $ 171 $ (9) $ 1
5.125% Notes due 2027 285 272 7 2 4
4.75% Notes due 2023 1,278 1,250 9 — 19
5.25% Notes due 2025 258 248 6 — 4
Total $ 2,470 $ 2,256 $ 193 $ (7) $ 28
The Company has access to $1.0 billion under its amended and restated revolving credit facility (the
“Amended Credit Agreement”). In August 2023, this facility was amended to (i) extend the maturity to
August 4, 2028, (ii) release all aircraft and other assets constituting collateral securing the loans made
under the Amended Credit Agreement, (iii) delete all provisions and terminate all agreements, in each
case, relating to the grant of such collateral, (iv) eliminate the role of “Collateral Agent” under the
Amended Credit Agreement after giving effect to the amendment, terminations, and releases,
(v) eliminate the minimum liquidity covenant, (vi) add a Coverage Ratio financial covenant,
(vii) amend the Collateral Coverage Test covenant requiring that a pool of lien-free specified aircraft
and related assets have a minimum aggregate appraised value, and add certain covenants with respect
to such pool of assets, (viii) amend the pricing and fees, (ix) increase certain materiality thresholds,
(x) grant longer grace periods for certain defaults, and (xi) update and amend certain other provisions.
For the twelve months ended December 31, 2023 and 2022 there were no amounts outstanding under
the Amended Credit Agreement.
Generally, amounts outstanding under the Amended Credit Agreement bear interest at rates based on
either the SOFR rate (selected by the Company for designated interest periods) or the “alternate base
rate” (being the highest of (1) the Wall Street Journal prime rate, (2) one-month adjusted SOFR
(one-month SOFR plus 0.1 percent) plus 1 percent, and (3) the Federal Reserve Bank of New York
Rate, plus 0.5 percent). The underlying SOFR rate is subject to a floor of 1 percent per annum and the
“alternate base rate” is subject to a floor of 1 percent per annum.
The Amended Credit Agreement has an accordion feature that would allow the Company, subject to,
among other things, the procurement of incremental commitments, to increase the size of the facility to
$1.5 billion. The facility contains a financial covenant requiring a minimum coverage ratio of adjusted
pre-tax income to fixed obligations, as defined. As of December 31, 2023, the Company was in
compliance with this covenant and all other covenants in the Amended Credit Agreement.
During February 2020, the Company issued $500 million senior unsecured notes due 2030. The notes
bear interest at 2.625 percent. Interest is payable semi-annually in arrears.
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During November 2017, the Company issued $300 million senior unsecured notes due 2027. The notes
bear interest at 3.45 percent. Interest is payable semi-annually in arrears.
During November 2016, the Company issued $300 million senior unsecured notes due 2026. The notes
bear interest at 3.00 percent. Interest is payable semi-annually in arrears.
On February 28, 1997, the Company issued $100 million of senior unsecured 7.375 percent debentures
due March 1, 2027. Interest is payable semi-annually. The debentures may be redeemed, at the option
of the Company, in whole at any time or in part from time to time, at a redemption price equal to the
greater of the principal amount of the debentures plus accrued interest at the date of redemption or the
sum of the present values of the remaining scheduled payments of principal and interest thereon,
discounted to the date of redemption at the comparable treasury rate plus 20 basis points, plus accrued
interest at the date of redemption.
The Company is required to provide standby letters of credit to support certain obligations that arise in
the ordinary course of business. Although the letters of credit are an off-balance sheet item, the
majority of the obligations to which they relate are reflected as liabilities in the Consolidated Balance
Sheet. Outstanding letters of credit totaled $110 million as of December 31, 2023.
The Company had no assets pledged as collateral for its borrowings as of December 31, 2023. The net
book value of the assets pledged as collateral for the Company’s secured borrowings, primarily
aircraft, was $2.0 billion as of December 31, 2022. This included aircraft with net book values of
approximately $296 million, in which the associated debt had been repaid as of December 31, 2022,
but for which the liens were formally removed in 2023.
As of December 31, 2023, aggregate annual principal maturities of debt and finance leases (not
including amounts associated with interest on finance leases) are as follows:
(in millions)
2024 $29
2025 2,934
2026 315
2027 2,142
2028 11
Thereafter 2,581
Total $ 8,012
8. LEASES
The Company enters into leases for aircraft, property, and other types of equipment in the normal
course of business. As allowed under ASC 842, Leases, the Company has elected a practical expedient
to exclude from recognition lease assets and lease liabilities associated with leases that have an initial
term of twelve months or less. Such expense was not material for the twelve months ended
December 31, 2023, 2022, and 2021.
As of December 31, 2023, the Company held aircraft leases with remaining terms extending up to 10
years. The aircraft leases generally can be renewed for three months to three years at rates based on the
fair market value at the end of the lease term. Residual value guarantees included in the Company’s
lease agreements are not material.
132
In fourth quarter 2022, the Company signed an aircraft sale agreement with AerCap Ireland Limited
(“AerCap”) to purchase 39 -700 aircraft, all of which were already in the Company’s fleet under
finance lease terms. As each aircraft purchase was finalized, the Company relieved its related lease
liability and continued to recognize the cost of the aircraft within Property and equipment section in the
Consolidated Balance Sheet. The Company completed the purchase of 31 of these aircraft during
fourth quarter 2022, and the remaining eight aircraft during first quarter 2023. The Company paid the
lessor $365 million and $88 million in fourth quarter 2022 and first quarter 2023, respectively, as part
of this transaction, of which $191 million and $50 million were recorded as the elimination of the
Company’s remaining finance lease obligation for the aircraft, and which was also reflected within
Payments of long-term debt and finance lease obligations in the accompanying Consolidated Statement
of Cash Flows. The remaining $174 million and $38 million was the net purchase price of the aircraft
and is included as part of the Company’s Capital expenditures for fourth quarter 2022 and first quarter
2023, respectively.
In second and third quarter 2023, the Company also entered into additional transactions with third
parties to purchase four -700 aircraft, all of which were already in the Company’s fleet under finance
lease terms. The Company paid the lessors $44 million in 2023, of which $3 million was recorded as
the elimination of the Company’s remaining finance lease obligation for the aircraft, and which was
also reflected within Payments of long-term debt and finance lease obligations in the accompanying
Consolidated Statement of Cash Flows. The remaining $41 million was the net purchase price of the
aircraft and is included as part of the Company’s Capital expenditures for 2023. There was no gain or
loss recorded as a result of these transactions. As of December 31, 2023, the Company has 24 finance
leased aircraft remaining.
At each airport where the Company conducts flight operations, the Company has lease agreements,
generally with a governmental unit or authority, for the use of airport terminals, airfields, office space,
cargo warehouses, gates, and/or maintenance facilities. These leases are classified as operating lease
agreements and have remaining lease terms extending up to 37 years. Certain leases can be renewed
from one year to 11 years. The majority of the airport terminal leases contain certain provisions for
periodic adjustments to rates that depend upon airport operating costs or use of the facilities, and are
reset at least annually. Because of the variable nature of these rates, these leases are not recorded as a
right-of-use asset or a lease liability on the Consolidated Balance Sheet.
The Company also leases certain technology assets, fuel storage tanks, and various other equipment
that qualify as leases under the applicable accounting guidance with lease terms extending up to three
years. Certain leases can be renewed from six months to one year.
133
Lease-related assets and liabilities recorded on the Consolidated Balance Sheet were as follows:
(in millions) Balance Sheet location December 31, 2023 December 31, 2022
Assets
Operating Operating lease right-of-use
assets (net) $ 1,223 $ 1,394
Finance Property and equipment (net
of allowance for depreciation
and amortization of
$477 million and
$634 million) 125 297
Total lease assets $ 1,348 $ 1,691
Liabilities
Current
Operating Current operating lease
liabilities $ 208 $ 225
Finance Current maturities of long-
term debt 29 42
Noncurrent
Operating Noncurrent operating lease
liabilities 985 1,118
Finance Long-term debt less current
maturities 75 147
Total lease liabilities $ 1,297 $ 1,532
The components of lease costs, included in the Consolidated Statement of Income, were as follows:
(in millions)
Year ended
December 31, 2023
Year ended
December 31, 2022
Year ended
December 31, 2021
Operating lease cost - aircraft (a) $ 186 $ 188 $ 204
Operating lease cost - other 89 84 81
Short-term lease cost 2 2 1
Variable lease cost 1,733 1,447 1,406
Amortization of finance lease liabilities 44 106 112
Interest on finance lease liabilities 5 15 19
Total net lease cost $ 2,059 $ 1,842 $ 1,823
(a) Net of sublease income of $7 million, $17 million, and $41 million for the years ended December 31, 2023,
2022, and 2021.
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Supplemental cash flow information related to leases, included in the Consolidated Statement of Cash
Flows, was as follows:
(in millions)
Year ended
December 31, 2023
Year ended
December 31, 2022
Year ended
December 31, 2021
Cash paid for amounts included in the
measurement of lease liabilities:
Operating cash flows for operating leases $ 251 $ 303 $ 346
Operating cash flows for finance leases 5 16 19
Financing cash flows for finance leases 32 78 83
Right-of-use assets obtained in exchange for
lease obligations:
Operating leases 82 58 327
As of December 31, 2023, maturities of lease liabilities were as follows:
(in millions) Operating leases Finance leases
2024 $ 242 $ 33
2025 201 24
2026 186 16
2027 179 16
2028 168 12
Thereafter 431 13
Total lease payments $ 1,407 $ 114
Less imputed interest (214) (10)
Total lease obligations 1,193 104
Less current obligations (208) (29)
Long-term lease obligations $ 985 $ 75
The table below presents additional information related to the Company’s leases:
December 31, 2023 December 31, 2022
Weighted average remaining lease term
Operating leases 8 years 8 years
Finance leases 5 years 6 years
Weighted average discount rate
Operating leases 4.0% 3.6%
Finance leases 3.9% 3.9%
9. COMMON STOCK
The Company has one class of capital stock, its common stock. Holders of shares of common stock are
entitled to receive dividends when and if declared by the Board of Directors and are entitled to one
vote per share on all matters submitted to a vote of the Shareholders. As of December 31, 2023, the
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Company had 75 million shares of common stock reserved for issuance pursuant to Employee equity
plans (of which 30 million shares had not been granted) through various share-based compensation
arrangements. Additionally, as part of the consideration for its receipt of funding under the Payroll
Support programs, the Company entered into warrant agreements with Treasury. Warrants will be
settled through net share settlement or net cash settlement, at the Company’s option. The warrants do
not have voting rights and include adjustments for below market issuances, payment of dividends, and
other customary anti-dilution provisions. See Notes 2 and 10 to the Consolidated Financial Statements
for information regarding the Company’s warrant agreements and equity plans, respectively.
10. STOCK PLANS
Share-based Compensation
The Company accounts for share-based compensation utilizing fair value, which is determined on the
date of grant for all instruments. The Consolidated Statement of Income for the years ended
December 31, 2023, 2022, and 2021, reflects share-based compensation expense of $86 million,
$84 million, and $58 million, respectively. The total tax impact recognized in earnings from share-
based compensation arrangements for the years ended December 31, 2023, 2022, and 2021, was not
material. As of December 31, 2023, there was $60 million of total unrecognized compensation cost
related to share-based compensation arrangements, which is expected to be recognized over a
weighted-average period of 1.7 years. The Company expects substantially all unvested shares
associated with time-based restricted stock unit awards to vest.
Restricted Stock Units and Stock Grants
Under the Company’s Amended and Restated 2007 Equity Incentive Plan (“2007 Equity Plan”), which
was approved by Shareholders, the Company granted restricted stock units (“RSUs”) and performance-
based restricted stock units (“PBRSUs”) to certain Employees during 2023, 2022, and 2021.
The RSUs are scheduled to vest with respect to one-third of the shares covered thereby annually. Other
than in connection with death or disability, vesting is subject to the individual’s continued service as an
Employee, Board member, or advisor through the vesting date. However, with respect to the RSUs
granted in 2021, 2022, and 2023, provided that the individual’s service has terminated no earlier than
12 months after the date of grant, in the event of a “qualified retirement,” any outstanding unvested
RSUs will remain outstanding as if the individual’s service has not terminated and will continue to vest
in accordance with the schedule set forth in the notice of the grant. An individual’s termination of
service will be considered a “qualified retirement” if (a) the individual has completed at least 10 years
of continuous service; (b) the individual’s age plus completed years of continuous service equal at least
65 at the time of the individual’s termination of service; and (c) the individual has not been terminated
for cause.
With respect to PBRSUs granted in 2021, the number of PBRSUs vesting on the vesting date will be
interpolated based on the Company’s cumulative Adjusted Earnings Before Interest, Taxes,
Depreciation, and Amortization (EBITDA) for the years 2022 and 2023 and ranges from 10 percent of
granted PBRSUs to 300 percent of granted PBRSUs, only after a minimum performance level has been
achieved. Vesting is also subject generally to the individual’s continued employment or service.
However, in the event the Company’s pre-tax average return on invested capital for 2021 and 2022
exceeds the median (i.e., 50th percentile) average return on invested capital of certain of the
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Company’s peer group of domestic mainline carriers subject to the Securities and Exchange
Commission’s reporting requirements, the minimum number of PBRSUs that will vest, as of the
vesting date, will be equal to the grant amount times 50 percent. Based on cumulative EBITDA for the
years 2022 and 2023, the number of PBRSUs expected to vest for the 2021 grants is equal to
approximately 276 percent of the PBRSUs granted.
Under the 2022 grants, the number of PBRSUs vesting on the vesting date will be interpolated based
on the Company’s Adjusted ROIC performance, as defined, and ranges from zero PBRSUs to
300 percent of granted PBRSUs, only after a minimum performance level has been achieved. Adjusted
ROIC for the Performance Period is the average of the ROIC over the three full fiscal years within the
Performance Period (2022, 2023, and 2024), and vesting is also subject generally to the individual’s
continued employment or service. However, in the event the Company’s average Adjusted ROIC is
greater than zero and exceeds the median (i.e., 50th percentile) return on invested capital of certain of
the Company’s peer group of domestic mainline carriers subject to the Securities and Exchange
Commission’s reporting requirements, the minimum number of PBRSUs that will vest, as of the
vesting date, will be equal to the grant amount times 50 percent. If the Company’s relative Adjusted
ROIC ranks highest compared to the Company’s Peer Group, the minimum number of PBRSUs that
will vest, as of the vesting date, will be equal to the grant amount times 100 percent.
Under the 2023 grants, the number of PBRSUs vesting on the vesting date will be interpolated based
on the Company’s Adjusted ROIC performance, as defined, and ranges from zero PBRSUs to
200 percent of granted PBRSUs, only after a minimum performance level has been achieved. Adjusted
ROIC for the Performance Period is the average of the ROIC, using an assumed federal tax rate of
24 percent, over the three full fiscal years within the Performance Period (2023, 2024, and 2025), and
vesting is also subject generally to the individual’s continued employment or service. However, in the
event the Company’s average Adjusted ROIC is greater than zero and exceeds the median (i.e., 50th
percentile) return on invested capital of certain of the Company’s peer group of domestic mainline
carriers subject to the Securities and Exchange Commission’s reporting requirements, the minimum
number of PBRSUs that will vest, as of the vesting date, will be equal to the grant amount times
50 percent. If the Company’s relative Adjusted ROIC ranks highest compared to the Company’s Peer
Group, the minimum number of PBRSUs that will vest, as of the vesting date, will be equal to the grant
amount times 100 percent.
With respect to PBRSUs granted in 2021, 2022, and 2023, provided that the individual’s service has
terminated no earlier than 12 months after the date of grant, in the event of a “qualified retirement,”
such individual’s PBRSUs will remain outstanding as if the individual’s service has not terminated and
will otherwise be settleable in accordance with the notice of grant and applicable terms and conditions;
however, the number of shares received upon settlement will be prorated based on the individual’s
number of days of service between the date of grant and the end of the performance period.
For all RSU and PBRSU grants, forfeiture rates are estimated at the time of grant based on historical
actuals for similar grants, and are trued-up to actuals over the vesting period. For all RSU and PBRSU
grants, the Company recognizes all expense on a straight-line basis over the vesting period, as adjusted
for qualified retirement provisions, with any changes in expense due to the number of RSUs and
PBRSUs expected to vest being modified on a prospective basis.
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Aggregated information regarding the Company’s RSUs and PBRSUs is summarized below:
All Restricted Stock Units
Units (000)
Wtd. Average
Fair Value
(per share)
Outstanding December 31, 2020 1,962 $ 57.81
Granted 1,463 (a) 46.58
Vested (790) 59.48
Surrendered (74) 51.36
Outstanding December 31, 2021 2,561 51.81
Granted 1,041 (b) 44.88
Vested (559) 51.85
Surrendered (100) 48.59
Outstanding December 31, 2022 2,943 47.97
Granted 1,750 (c) 35.37
Vested (650) 48.45
Surrendered (80) 39.69
Outstanding December 31, 2023 3,963 39.97
(a) Includes 466 thousand PBRSUs
(b) Includes 700 thousand PBRSUs
(c) Includes 1.1 million PBRSUs
In addition, the Company granted approximately 73 thousand shares of unrestricted stock at a weighted
average grant price of $30.12 in 2023, approximately 42 thousand shares at a weighted average grant
price of $44.23 in 2022, and approximately 27 thousand shares at a weighted average grant price of
$60.39 in 2021, to members of its Board of Directors.
A remaining balance of up to 13 million shares of the Company’s common stock may be issued
pursuant to grants under the 2007 Equity Plan.
Employee Stock Purchase Plan
Under the Amended and Restated 1991 Employee Stock Purchase Plan (“ESPP”), which has been
approved by Shareholders, the Company is authorized to issue up to a remaining balance of 17 million
shares of the Company’s common stock to Employees of the Company. These shares may be issued at
a price equal to 90 percent of the market value at the end of each monthly purchase period. Common
stock purchases are paid for through periodic payroll deductions.
138
The following table provides information about the Company’s ESPP activity during 2023, 2022, and
2021:
Employee Stock Purchase Plan
Year ended
Total number
of shares
purchased
(in thousands)
Average
price paid
per share
(a)
Weighted-average
fair value of each
purchase right
under the ESPP
December 31, 2021 1,083 $ 47.31 $ 5.19
December 31, 2022 1,453 $ 36.10 $ 4.02
December 31, 2023 1,972 $ 27.46 $ 3.05
(a) The weighted-average fair value of each purchase right under the ESPP granted is equal to a ten percent
discount from the market value of the Common Stock at the end of each monthly purchase period.
Taxes
Grants of RSUs result in the creation of a deferred tax asset, which is a temporary difference, until the
time the RSU vests. All excess tax benefits and tax deficiencies are recorded through the income
statement. Due to the treatment of RSUs for tax purposes, the Company’s effective tax rate from year
to year is subject to variability.
11. FINANCIAL DERIVATIVE INSTRUMENTS
Fuel Contracts
Airline operators are inherently dependent upon energy to operate and, therefore, are impacted by
changes in jet fuel prices. Furthermore, jet fuel and oil typically represents one of the largest operating
expenses for airlines. The Company endeavors to acquire jet fuel at the lowest possible cost and to
reduce volatility in operating expenses through its fuel hedging program. Although the Company may
periodically enter into jet fuel derivatives for short-term timeframes, because jet fuel is not widely
traded on an organized futures exchange, there are limited opportunities to hedge directly in jet fuel for
time horizons longer than approximately 24 months into the future. However, the Company has found
that financial derivative instruments in other commodities, such as West Texas Intermediate (“WTI”)
crude oil, Brent crude oil, and refined products, such as heating oil and unleaded gasoline, can be
useful in decreasing its exposure to jet fuel price volatility. The Company does not purchase or hold
any financial derivative instruments for trading or speculative purposes.
The Company has used financial derivative instruments for both short-term and long-term timeframes,
and historically has used a mixture of purchased call options, collar structures (which include both a
purchased call option and a sold put option), call spreads (which include a purchased call option and a
sold call option), put spreads (which include a purchased put option and a sold put option), and fixed
price swap agreements in its portfolio. Although the use of collar structures and swap agreements can
reduce the overall cost of hedging, these instruments carry more risk than purchased call options in that
the Company could end up in a liability position when the collar structure or swap agreement settles.
With the use of purchased call options and call spreads, the Company cannot be in a liability position
at settlement, but does not have coverage once market prices fall below the strike price of the
purchased call option.
139
For the purpose of evaluating its net cash spend for jet fuel and for forecasting its future estimated jet
fuel expense, the Company evaluates its hedge volumes strictly from an “economic” standpoint and
thus does not consider whether the hedges have qualified or will qualify for hedge accounting. The
Company defines its “economic” hedge as the net volume of fuel derivative contracts held, including
the impact of positions that have been offset through sold positions, regardless of whether those
contracts qualify for hedge accounting. The level at which the Company is economically hedged for a
particular period is also dependent on current market prices for that period, as well as the types of
derivative instruments held and the strike prices of those instruments. For example, the Company may
enter into “out-of-the-money” option contracts (including “catastrophic” protection, which the
Company defines as prices significantly higher than historical average levels), which may not generate
intrinsic gains at settlement if market prices do not rise above the option strike price. Therefore, even
though the Company may have an economic hedge in place for a particular period, that hedge may not
produce any hedging gains at settlement and may even produce hedging losses depending on market
prices, the types of instruments held, and the strike prices of those instruments.
As of December 31, 2023, the Company had fuel derivative instruments in place to provide coverage at
varying price levels. The following table provides information about the Company’s volume of fuel
hedging on an economic basis:
Period (by year)
Maximum fuel hedged as of
December 31, 2023
(gallons in millions) (a)
Derivative underlying commodity type as of
December 31, 2023
2024 1,265 WTI crude oil and Brent crude oil
2025 1,033 Brent crude oil
2026 358 Brent crude oil
(a) Due to the types of derivatives utilized by the Company and different price levels of those contracts, these
volumes represent the maximum economic hedge in place and may vary significantly as market prices and the
Company’s flight schedule fluctuate.
Upon proper qualification, the Company accounts for its fuel derivative instruments as cash flow
hedges. Qualification is re-evaluated quarterly, and all periodic changes in fair value of the derivatives
designated as hedges are recorded in AOCI until the underlying jet fuel is consumed. See Note 13.
If a derivative initially does not qualify or ceases to qualify for hedge accounting, any change in the
fair value of derivative instruments since the last reporting period would be recorded in Other (gains)
losses, net, in the Consolidated Statement of Income in the period of the change; however, any
amounts previously recorded to AOCI would remain there until such time as the original forecasted
transaction occurs, at which time these amounts would be reclassified to Fuel and oil expense. Factors
that have and may continue to lead to the loss of hedge accounting include: significant fluctuation in
energy prices or volumes of fuel purchased, significant weather events affecting refinery capacity and
the production of refined products, and the volatility of the different types of products the Company
uses in hedging. Certain types of derivative instruments do not qualify for hedge accounting, including
those that result in a net sold position (sold gallons exceeding purchased gallons). Increased volatility
in certain commodity markets for an extended period of time, especially if such volatility were to
worsen, could cause the Company to lose hedge accounting altogether for the commodities used in its
fuel hedging program, which would create further volatility in the Company’s GAAP financial results.
However, even though certain derivatives may not qualify for hedge accounting, the Company
continues to hold the instruments as management believes they continue to afford the Company the
140
opportunity to stabilize jet fuel costs. When the Company has sold derivative positions in order to
effectively “close” or offset a derivative already held as part of its fuel derivative instrument portfolio,
any subsequent changes in fair value of those positions are marked to market through earnings.
Likewise, any changes in fair value of those positions that were offset by entering into the sold
positions and were de-designated as hedges are concurrently marked to market through the
Consolidated Statement of Income. However, any changes in value related to hedges that were
deferred as part of AOCI while designated as a hedge would remain until the originally forecasted
transaction occurs. In a situation where it becomes probable that a fuel hedged forecasted transaction
will not occur, any gains and/or losses that have been recorded to AOCI would be required to be
immediately reclassified into the Consolidated Statement of Income. The Company did not have any
such situations where a derivative ceased to qualify for hedge accounting during 2022 and 2023.
Accounting pronouncements pertaining to derivative instruments and hedging are complex with
stringent requirements, including the documentation of a Company hedging strategy, statistical
analysis to qualify a commodity for hedge accounting both on a historical and a prospective basis, and
strict contemporaneous documentation that is required at the time each hedge is designated by the
Company. This statistical analysis involves utilizing regression analyses that compare changes in the
price of jet fuel to changes in the prices of the commodities used for hedging purposes.
All cash flows associated with purchasing and selling fuel derivatives are classified as Other operating
cash flows in the Consolidated Statement of Cash Flows. The following table presents the location of
all assets and liabilities associated with the Company’s derivative instruments within the Consolidated
Balance Sheet:
Asset derivatives Liability derivatives
(in millions)
Balance Sheet
location
Fair value
at
12/31/2023
Fair value
at
12/31/2022
Fair value
at
12/31/2023
Fair value
at
12/31/2022
Derivatives designated as hedges (a)
Fuel derivative contracts (gross) Prepaid expenses and
other current assets $ 86 $ 352 $ — $ —
Fuel derivative contracts (gross) Other assets 137 160 — —
Interest rate derivative contracts Other assets — 14 — —
Total derivatives designated as hedges $ 223 $ 526 $ — $ —
(a) Represents the position of each trade before consideration of offsetting positions with each counterparty and
does not include the impact of cash collateral deposits provided to or received from counterparties. See
discussion of credit risk and collateral following in this Note.
141
In addition, the Company had the following amounts associated with fuel derivative instruments and
hedging activities in its Consolidated Balance Sheet:
(in millions)
Balance Sheet
location
December 31,
2023
December 31,
2022
Cash collateral deposits held from
counterparties for fuel contracts - current
Offset against Prepaid
expenses and other
current assets $ 15 $ 106
Cash collateral deposits held from
counterparties for fuel contracts -
noncurrent
Offset against Other
assets 35 —
Receivable from third parties for fuel
contracts
Accounts and other
receivables 12 34
All of the Company’s fuel derivative instruments and interest rate swaps are subject to agreements that
follow the netting guidance in the applicable accounting standards for derivatives and hedging. The
types of derivative instruments the Company has determined are subject to netting requirements in the
accompanying Consolidated Balance Sheet are those in which the Company pays or receives cash for
transactions with the same counterparty and in the same currency via one net payment or receipt. For
cash collateral held by the Company or provided to counterparties, the Company nets such amounts
against the fair value of the Company’s derivative portfolio by each counterparty. The Company has
elected to utilize netting for both its fuel derivative instruments and interest rate swap agreements and
also classifies such amounts as either current or noncurrent, based on the net fair value position with
each of the Company’s counterparties in the Consolidated Balance Sheet. If its fuel derivative
instruments are in a net asset position with a counterparty, cash collateral amounts held are first netted
against current outstanding derivative asset amounts associated with that counterparty until that
balance is zero, and then any remainder is applied against the fair value of noncurrent outstanding
derivative instruments. As of December 31, 2023, the Company had no outstanding interest rate swap
agreements and therefore no cash collateral deposits provided or held.
142
The Company had the following recognized financial assets and financial liabilities resulting from
those transactions that meet the scope of the disclosure requirements as necessitated by applicable
accounting guidance for balance sheet offsetting:
Offsetting of derivative assets
(in millions)
(i) (ii) (iii) = (i) + (ii) (i) (ii) (iii) = (i) + (ii)
December 31, 2023 December 31, 2022
Description
Balance Sheet
location
Gross amounts
of recognized
assets
Gross amounts
offset in the
Balance Sheet
Net amounts of
assets presented
in the Balance
Sheet
Gross amounts
of recognized
assets
Gross amounts
offset in the
Balance Sheet
Net amounts of
assets presented
in the Balance
Sheet
Fuel
derivative
contracts
Prepaid
expenses and
other current
assets $ 86 $ (15) $ 71 $ 352 $ (106) $ 246
Fuel
derivative
contracts Other assets $ 137 $ (35) $ 102 (a) $ 160 $ — $ 160 (a)
Interest rate
derivative
contracts Other assets $ — $ — $ — (a) $ 14 $ — $ 14 (a)
(a) The net amounts of derivative assets and liabilities are reconciled to the individual line item amounts
presented in the Consolidated Balance Sheet in Note 16.
Offsetting of derivative liabilities
(in millions)
(i) (ii) (iii) = (i) + (ii) (i) (ii) (iii) = (i) + (ii)
December 31, 2023 December 31, 2022
Description
Balance Sheet
location
Gross amounts
of recognized
liabilities
Gross amounts
offset in the
Balance Sheet
Net amounts of
liabilities
presented in the
Balance Sheet
Gross amounts
of recognized
liabilities
Gross amounts
offset in the
Balance Sheet
Net amounts of
liabilities
presented in the
Balance Sheet
Fuel
derivative
contracts
Prepaid
expenses and
other current
assets $ 15 $ (15) $ — $ 106 $ (106) $ —
Fuel
derivative
contracts Other assets $ 35 $ (35) $ — (a) $ — $ — $ — (a)
(a) The net amounts of derivative assets and liabilities are reconciled to the individual line item amounts
presented in the Consolidated Balance Sheet in Note 16.
143
The following tables present the impact of derivative instruments and their location within the
Consolidated Statement of Income for the years ended December 31, 2023 and 2022:
Location and amount recognized in income on cash flow hedging relationships
Year ended
December 31, 2023
Year ended
December 31, 2022
(in millions)
Fuel and
oil
Other
operating
expenses
Fuel and
oil
Other
operating
expenses
Total $ (128) $ 7 $ (832) $ 7
(Gain) loss on cash flow hedging relationships
Commodity contracts:
Amount of gain reclassified from AOCI into
income (128) — (832) —
Interest contracts:
Amount of loss reclassified from AOCI into
income — 7 — 7
Derivatives designated and qualified in cash flow hedging relationships
(Gain) Loss recognized in
AOCI on derivatives, net of
tax
Year ended
December 31,
(in millions) 2023 2022
Fuel derivative contracts $ 238 $ (494)
Interest rate derivatives (7) (14)
Total $ 231 $ (508)
Derivatives not designated as hedges
(Gain) Loss recognized in
income on derivatives
Year ended
December 31,
Location of (gain) loss
recognized in income on
derivatives(in millions) 2023 2022
Fuel derivative contracts $ (17) $ (41) Other (gains) losses, net
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The Company also recorded expense (benefit) associated with premiums paid (received) for fuel
derivative contracts that settled/expired during 2023, 2022 and 2021. Gains and/or losses associated
with fuel derivatives that qualify for hedge accounting are ultimately recorded to Fuel and oil expense.
Gains and/or losses associated with fuel derivatives that do not qualify for hedge accounting are
recorded to Other (gains) and losses, net. The following table presents the impact of premiums paid
(received) for fuel derivative contracts and their location within the Consolidated Statement of Income
during the period the contract settles:
Premium (benefit) expense recognized in
income on derivatives
(in millions)
Year ended
December 31,
Location of premium
(benefit) expense
recognized in income on
derivatives2023 2022 2021
Fuel derivative contracts
designated as hedges $ 121 $ 105 $ 57 Fuel and oil
Fuel derivative contracts
not designated as hedges $ — $ (28) $ 43 Other (gains) losses, net
The fair values of the derivative instruments, depending on the type of instrument, were determined by
the use of present value methods or option value models with assumptions about commodity prices
based on those observed in underlying markets or provided by third parties. Included in the Company’s
cumulative unrealized gains from fuel hedges as of December 31, 2023, recorded in AOCI, were
approximately $55 million in unrealized losses, net of taxes, which are expected to be realized in
earnings during the twelve months subsequent to December 31, 2023.
Interest Rate Swaps
The Company is at times party to certain interest rate swap agreements that are accounted for as cash
flow hedges, but had none in place as of December 31, 2023. The Company did not have any interest
rate swap agreements designated as fair value hedges, as defined, during the periods presented. During
the periods presented, all of the Company’s interest rate swap agreements have qualified for the
“shortcut” or “critical terms match” methods of accounting for hedges, which dictate that the hedges
were assumed to be perfectly effective at origination, and, thus, there was no ineffectiveness to be
recorded in the Consolidated Statement of Income.
During fourth quarter 2023, the Company terminated $150 million notional value of forward-starting
interest rate swap agreements. These swap agreements had been classified as cash flow hedges, and all
fair market value changes were recorded to AOCI prior to their termination. The effect of this
termination is that the value of the swaps originally recorded in AOCI, a gain of $23 million, will be
amortized to Interest expense over the life of the debt, which will be within the years 2024-2027.
Credit Risk and Collateral
Credit exposure related to fuel derivative instruments is represented by the fair value of contracts that
are an asset to the Company at the reporting date. At such times, these outstanding instruments expose
the Company to credit loss in the event of nonperformance by the counterparties to the agreements.
However, the Company has not experienced any significant credit loss as a result of counterparty
nonperformance in the past. To manage credit risk, the Company selects and periodically reviews
145
counterparties based on credit ratings, limits its exposure with respect to each counterparty, and
monitors the market position of the fuel hedging program and its relative market position with each
counterparty. As of December 31, 2023, the Company had agreements with all of its active
counterparties containing early termination rights and/or bilateral collateral provisions whereby
security is required if market risk exposure exceeds a specified threshold amount based on the
counterparty’s credit rating. The Company also had agreements with counterparties in which cash
deposits and letters of credit were required to be posted as collateral whenever the net fair value of
derivatives associated with those counterparties exceeds specific thresholds. In certain cases, the
Company has the ability to substitute among these different forms of collateral at its discretion.
The following table provides the fair values of fuel derivatives, amounts posted as collateral, and
applicable collateral posting threshold amounts as of December 31, 2023, at which such postings are
triggered:
Counterparty (CP)
(in millions) A B C D E F G H Total
Fair value of fuel derivatives $ 53 $ 21 $ 36 $ 10 $ 39 $ 15 $ 31 $ 18 $223
Cash collateral held from CP 50—————— —50
Option to substitute LC for cash N/A N/A (a) (a) (a) N/A (a) N/A
If credit rating is investment
grade, fair value of fuel
derivative level at which:
Cash is provided to CP >(100) >(50) >(75) >(125) >(40) >(65) >(100) >(100)
Cash is received from CP >0(b) >150(b) >250(b) >125(b) >100(b) >70(b) >100(b) >100(b)
If credit rating is non-investment
grade, fair value of fuel derivative
level at which:
Cash is received from CP (c) (c) (c) (c) (c) (c) (c) (c)
(a) The Company has the option to substitute letters of credit for 100 percent of cash collateral requirement.
(b) Thresholds may vary based on changes in credit ratings within investment grade.
(c) Cash collateral is provided at 100 percent of fair value of fuel derivative contracts.
12. FAIR VALUE MEASUREMENTS
Accounting standards pertaining to fair value measurements establish a three-tier fair value hierarchy,
which prioritizes the inputs used in measuring fair value. These tiers include: Level 1, defined as
observable inputs such as quoted prices in active markets; Level 2, defined as inputs other than quoted
prices in active markets that are either directly or indirectly observable; and Level 3, defined as
unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its
own assumptions.
As of December 31, 2023, the Company held certain items that are required to be measured at fair
value on a recurring basis. These included cash equivalents, short-term investments (primarily treasury
bills), fuel derivative contracts, and available-for-sale securities. The majority of the Company’s cash
equivalents and short-term investments consist of instruments classified as Level 1. However, the
Company has certificates of deposit, commercial paper, and time deposits that are classified as Level 2,
due to the fact that the fair value for these instruments is determined utilizing observable inputs in
non-active markets. Equity securities primarily consist of investments with readily determinable
market values associated with the Company’s excess benefit plan.
146
The Company’s fuel and interest rate derivative instruments consist of over-the-counter contracts,
which are not traded on a public exchange. Fuel derivative instruments currently consist solely of
option contracts, whereas interest rate derivatives consist solely of swap agreements. See Note 11 for
further information on the Company’s derivative instruments and hedging activities. The fair values of
swap contracts are determined based on inputs that are readily available in public markets or can be
derived from information available in publicly quoted markets. Therefore, the Company has
categorized these swap contracts as Level 2. The Company’s Treasury Department, which reports to
the Chief Financial Officer, determines the value of option contracts utilizing an option pricing model
based on inputs that are either readily available in public markets, can be derived from information
available in publicly quoted markets, or are provided by financial institutions that trade these contracts.
The option pricing model used by the Company is an industry standard model for valuing options and
is a similar model used by the broker/dealer community (i.e., the Company’s counterparties). The
inputs to this option pricing model are the option strike price, underlying price, risk free rate of interest,
time to expiration, and volatility. Because certain inputs used to determine the fair value of option
contracts are unobservable (principally implied volatility), the Company has categorized these option
contracts as Level 3. Volatility information is obtained from external sources, but is analyzed by the
Company for reasonableness and compared to similar information received from other external
sources. The fair value of option contracts considers both the intrinsic value and any remaining time
value associated with those derivatives that have not yet settled. The Company also considers
counterparty credit risk and its own credit risk in its determination of all estimated fair values. To
validate the reasonableness of the Company’s option pricing model, on a monthly basis, the Company
compares its option valuations to third party valuations. If any significant differences were to be noted,
they would be researched in order to determine the reason. However, historically, no significant
differences have been noted. The Company has consistently applied these valuation techniques in all
periods presented and believes it has obtained the most accurate information available for the types of
derivative contracts it holds.
Included in Other available-for-sale securities are the Company’s investments associated with its
deferred compensation plans, which consist of mutual funds that are publicly traded and for which
market prices are readily available. These plans are non-qualified deferred compensation plans
designed to hold contributions in excess of limits established by the Internal Revenue Code of 1986, as
amended. The distribution timing and payment amounts under these plans are made based on the
participant’s distribution election and plan balance. Assets related to the funded portions of the
deferred compensation plans are held in a rabbi trust, and the Company remains liable to these
participants for the unfunded portion of the plans. The Company records changes in the fair value of
plan obligations and plan assets, which net to zero, within the Salaries, wages, and benefits line and
Other (gains) losses, net line, respectively, of the Consolidated Statement of Income.
147
The following tables present the Company’s assets and liabilities that are measured at fair value on a
recurring basis as of December 31, 2023, and December 31, 2022:
Fair value measurements at reporting date using:
Description December 31, 2023
Quoted prices in
active markets
for identical assets
(Level 1)
Significant
other observable
inputs
(Level 2)
Significant
unobservable
inputs
(Level 3)
Assets (in millions)
Cash equivalents:
Cash equivalents (a) $ 9,032 $ 9,032 $ — $ —
Commercial paper 135 — 135 —
Certificates of deposit 21 — 21 —
Time deposits 100 — 100 —
Short-term investments:
Treasury bills 1,983 1,983 — —
Certificates of deposit 203 — 203 —
Fuel derivatives:
Option contracts (b) 223 — — 223
Equity Securities 280 280 — —
Total assets $ 11,977 $ 11,295 $ 459 $ 223
(a) Cash equivalents are primarily composed of money market investments and treasury bills.
(b) In the Consolidated Balance Sheet amounts are presented as an asset. See Note 11.
Fair value measurements at reporting date using:
Description December 31, 2022
Quoted prices in
active markets
for identical assets
(Level 1)
Significant
other observable
inputs
(Level 2)
Significant
unobservable
inputs
(Level 3)
Assets (in millions)
Cash equivalents:
Cash equivalents (a) $ 9,040 $ 9,040 $ — $ —
Commercial paper 179 — 179 —
Certificates of deposit 23 — 23 —
Time deposits 250 — 250 —
Short-term investments:
Treasury bills 2,226 2,226 — —
Certificates of deposit 124 — 124 —
Time deposits 450 — 450 —
Fuel derivatives:
Option contracts (b) 512 — — 512
Interest rate derivatives
(see Note 11)
$ 14$ —$ 14$ —
Equity Securities 235 235 — —
Total assets $ 13,053 $ 11,501 $ 1,040 $ 512
(a) Cash equivalents are primarily composed of money market investments.
(b) In the Consolidated Balance Sheet amounts are presented as an asset. See Note 11.
148
The Company did not have any material assets or liabilities measured at fair value on a nonrecurring
basis as of December 31, 2023 or 2022. The following tables present the Company’s activity for items
measured at fair value on a recurring basis using significant unobservable inputs (Level 3) for 2023 and
2022:
Fair value measurements using significant unobservable inputs (Level 3)
(in millions) Fuel derivatives
Balance as of December 31, 2022 $ 512
Total gains (losses) for the period
Included in earnings 17 (a)
Included in other comprehensive income (312)
Purchases 273 (b)
Settlements (267)
Balance as of December 31, 2023 $ 223
The amount of total losses for the period included in other
comprehensive income attributable to the change in unrealized
gains or losses relating to assets still held as of December 31,
2023 $ 209
(a) Included in Other (gains) losses, net, within the Consolidated Statement of Income.
(b) The purchase of fuel derivatives is recorded on a gross basis based on the structure of the derivative instrument and
whether a contract with multiple derivatives was purchased as a single instrument or separate instruments.
Fair value measurements using significant unobservable inputs (Level 3)
(in millions) Fuel derivatives
Balance as of December 31, 2021 $ 696
Total gains for the period
Included in earnings 41 (a)
Included in other comprehensive income 645
Purchases 79 (b)
Settlements (949)
Balance as of December 31, 2022 $ 512
The amount of total gains for the period included in other comprehensive
income attributable to the change in unrealized gains or losses relating to
assets still held as of December 31, 2022 $ 122
(a) Included in Other (gains) losses, net, within the Consolidated Statement of Income.
(b) The purchase and sale of fuel derivatives is recorded on a gross basis based on the structure of the derivative instrument
and whether a contract with multiple derivatives was purchased as a single instrument or separate instruments.
The significant unobservable input used in the fair value measurement of the Company’s derivative
option contracts is implied volatility. Holding other inputs constant, an increase (decrease) in implied
volatility would have resulted in a higher (lower) fair value measurement, respectively, for the
Company’s derivative option contracts.
149
The following table presents a range and weighted average of the unobservable inputs utilized in the
fair value measurements of the Company’s fuel derivatives classified as Level 3 as of December 31,
2023:
Quantitative information about Level 3 fair value measurements
Valuation technique Unobservable input Period (by year) Range
Weighted
Average (a)
Fuel derivatives Option model Implied volatility 2024 20-41% 31%
2025 26-28% 27%
2026 26-27% 26%
(a) Implied volatility weighted by the notional amount (barrels of underlying commodity) that will settle in respective period.
The carrying amounts and estimated fair values of the Company’s short-term and long-term debt
(including current maturities), as well as the applicable fair value hierarchy tier, as of December 31,
2023, are presented in the table below. The fair values of the Company’s publicly held long-term debt
are determined based on inputs that are readily available in public markets or can be derived from
information available in publicly quoted markets; therefore, the Company has categorized these
agreements as Level 2. All privately held debt agreements are categorized as Level 3. The Company
has determined the estimated fair value of this debt to be Level 3, as certain inputs used to determine
the fair value of these agreements are unobservable. The Company utilizes indicative pricing from
counterparties and a discounted cash flow method to estimate the fair value of the Level 3 items.
(in millions)
Carrying
value
Estimated fair
value
Fair value level
hierarchy
5.25% Notes due 2025 1,302 1,303 Level 2
1.25% Convertible Notes due 2025 1,611 1,640 Level 2
3.00% Notes due 2026 300 285 Level 2
7.375% Debentures due 2027 111 117 Level 2
3.45% Notes due 2027 300 284 Level 2
5.125% Notes due 2027 1,727 1,737 Level 2
2.625% Notes due 2030 500 438 Level 2
1.000% Payroll Support Program Loan due 2030 (a) 976 932 Level 3
1.000% Payroll Support Program Loan due 2031 (a) 566 522 Level 3
1.000% Payroll Support Program Loan due 2031 (a) 526 481 Level 3
(a) The interest rate will change to Secured Overnight Financing Rate plus two percent on the fifth anniversary of the loans.
150
13. ACCUMULATED OTHER COMPREHENSIVE INCOME
Comprehensive income includes changes in the fair value of certain financial derivative instruments
that qualify for hedge accounting and actuarial gains/losses arising from the Company’s postretirement
benefit obligation. A rollforward of the amounts included in AOCI, net of taxes, is shown below for
2023 and 2022:
(in millions)
Fuel
derivatives
Interest
rate
derivatives
Defined
benefit
plan
items
Deferred
tax
impact
Accumulated other
comprehensive
income
Balance at December 31,
2021 $ 492 $ (57) $ 66 $ (113) $ 388
Changes in fair value 645 18 106 (179) 590
Reclassification to
earnings (832) 7 (2) 193 (634)
Balance at December 31,
2022 $ 305 $ (32) $ 170 $ (99) $ 344
Changes in fair value (312) 10 (11) 73 (240)
Reclassification to
earnings (128) 7 (10) 27 (104)
Balance at December 31,
2023 $ (135) $ (15) $ 149 $ 1 $ —
The following table illustrates the significant amounts reclassified out of each component of AOCI for
the year ended December 31, 2023:
Year ended December 31, 2023
(in millions)
AOCI components
Amounts reclassified
from AOCI
Affected line item in the
Consolidated Statement of
Income
Unrealized (gain) on fuel derivative instruments $ (128) Fuel and oil expense
(29) Less: Tax expense
$ (99) Net of tax
Unrealized loss on interest rate derivative instruments 7 Other operating expenses
1 Less: Tax expense
$ 6 Net of tax
Unrealized (gain) on defined benefit plan $ (10) Other (gains) losses, net
$ (3) Less: Tax expense
$ (7) Net of tax
Other $ — Other
4 Less: Tax expense
$ (4) Net of tax
Total reclassifications for the period $ (104) Net of tax
151
14. EMPLOYEE RETIREMENT PLANS
Defined Contribution Plans
The Company has defined contribution plans covering substantially all of its Employees. Contributions
under all defined contribution plans are primarily based on Employee compensation and performance
of the Company. The Company sponsors Employee savings plans under section 401(k) of the Internal
Revenue Code of 1986, as amended. The Southwest Airlines Co. 401(k) Plan includes Company
matching contributions and the Southwest Airlines Pilots Retirement Saving Plan has non-elective
Company contributions. In addition, the Southwest Airlines Co. ProfitSharing Plan (the “ProfitSharing
Plan”) is a defined contribution plan to which the Company may contribute a percentage of its eligible
pre-tax profits, as defined, on an annual basis. No Employee contributions to the ProfitSharing Plan are
allowed.
Amounts associated with the Company’s defined contribution plans expensed in 2023, 2022, and 2021,
reflected as a component of Salaries, wages, and benefits, were $941 million, $793 million, and
$749 million, respectively.
Postretirement Benefit Plans
The Company provides postretirement benefits to qualified retirees in the form of medical and dental
coverage. Employees must meet minimum levels of service and age requirements as set forth by the
Company, or as specified in collective-bargaining agreements with specific workgroups. Employees
meeting these requirements, as defined, may use accrued unused sick time to pay for medical and
dental premiums from the age of retirement until age 65.
The following table shows the change in the accumulated postretirement benefit obligation (“APBO”)
for the years ended December 31, 2023 and 2022:
(in millions) 2023 2022
APBO at beginning of period $ 241 $ 330
Service cost 14 19
Interest cost 12 9
Benefits paid (9) (11)
Actuarial (gain) loss 11 (106)
APBO at end of period $ 269 $ 241
During 2023, the Company recorded an $11 million actuarial loss as an increase to the APBO with an
offset to AOCI. This 2023 actuarial loss is reflected above and resulted from changes in certain key
assumptions used to determine the Company’s year-end obligation. The assumption change that
resulted in the largest portion of the actuarial loss was a decrease in the discount rate used.
All plans are unfunded, and benefits are paid as they become due. Estimated future benefit payments
expected to be paid are $15 million in 2024, $18 million in 2025, $19 million in 2026, $20 million in
2027, $21 million in 2028, and $127 million for the next five years thereafter.
152
The following table reconciles the funded status of the plans to the accrued postretirement benefit cost
recognized in Other noncurrent liabilities on the Company’s Consolidated Balance Sheet as of
December 31, 2023 and 2022.
(in millions) 2023 2022
Funded status $ (269) $ (241)
Unrecognized net actuarial gain (151) (173)
Unrecognized prior service cost 2 3
Accumulated other comprehensive income 149 170
Consolidated Balance Sheet liability $ (269) $ (241)
The consolidated periodic postretirement benefit cost for the years ended December 31, 2023, 2022,
and 2021, included the following:
(in millions) 2023 2022 2021
Service cost $ 14 $ 19 $ 25
Interest cost 12 9 10
Amortization of net gain (10) (2) —
Net periodic postretirement benefit cost $ 16 $ 26 $ 35
Service cost is recognized within Salaries, wages, and benefits expense, and all other costs are
recognized in Other (gains) losses, net in the Consolidated Statement of Income. Unrecognized prior
service cost is expensed using a straight-line amortization of the cost over the average future service of
Employees expected to receive benefits under the plans. Actuarial gains are amortized utilizing the
minimum amortization method. The following actuarial assumptions were used to account for the
Company’s postretirement benefit plans at December 31, 2023, 2022, and 2021:
2023 2022 2021
Weighted-average discount rate 5.20% 5.60% 2.90%
Assumed healthcare cost trend rate (a) 6.25% 6.50% 6.25%
(a) The assumed healthcare cost trend rate is expected to be 6.25% for 2024, then decline gradually to 4.75% by 2030 and
remain level thereafter.
The selection of a discount rate is made annually and is selected by the Company based upon
comparison of the expected future cash flows associated with the Company’s future payments under its
consolidated postretirement obligations to a yield curve created using high quality bonds that closely
match those expected future cash flows. This rate decreased during 2023 due to market conditions. The
assumed healthcare trend rate is also reviewed at least annually and is determined based upon both
historical experience with the Company’s healthcare benefits paid and expectations of how those
trends may or may not change in future years.
15. INCOME TAXES
Deferred income taxes reflect the net tax effects of temporary differences between the carrying
amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax
153
purposes. The components of deferred tax assets and liabilities as of December 31, 2023 and 2022, are
as follows:
(in millions) 2023 2022
DEFERRED TAX LIABILITIES:
Accelerated depreciation $ 3,595 $ 3,279
Prepaid insurance 258 238
Operating lease right-of-use assets 276 311
Other 91 154
Total deferred tax liabilities 4,220 3,982
DEFERRED TAX ASSETS:
Accrued employee benefits 757 424
Loyalty program and flight credit liability 599 659
Operating lease liabilities 279 313
Net operating losses and tax credits (a) 309 310
Other 232 291
Total deferred tax assets 2,176 1,997
Net deferred tax liability $ 2,044 $ 1,985
(a) As of December 31, 2023 and 2022, the Company had approximately $36 million and $43 million, respectively, of state
net operating loss carryforwards (tax effected) to reduce future state taxable income. These state net operating loss
carryforwards will expire in years 2025 through 2041 if unused. As of December 31, 2023 and 2022, the Company had
$268 million and $275 million, respectively, of federal net operating loss carryforwards (tax effected) that may be carried
forward indefinitely.
The provision (benefit) for income taxes is composed of the following:
(in millions) 2023 2022 2021
CURRENT:
Federal $ (10) $ (36) $ 337
State 19 (3) 33
Change in federal statutory rate — — (2)
Total current 9 (39) 368
DEFERRED:
Federal 140 208 (43)
State 19 20 23
Total deferred 159 228 (20)
Income tax provision (benefit) $ 168 $ 189 $ 348
154
The effective tax rate on Income (loss) before income taxes differed from the federal income tax
statutory rate for the following reasons:
(in millions) 2023 2022 2021
Tax at statutory U.S. tax rates $ 133 $ 153 $ 278
State income taxes, net of federal benefit 30 12 45
Change in federal statutory tax rate — — (2)
Convertible debt repurchases — 31 21
DOT settlement 22 — —
Federal tax credits (19) (13) (2)
Other, net 2 6 8
Total income tax provision (benefit) $ 168 $ 189 $ 348
The only periods subject to examination for the Company’s federal tax return are tax years 2020-2023.
The Company is also subject to various examinations from state and local income tax jurisdictions in
the ordinary course of business. These examinations are not expected to have a material effect on the
financial results of the Company.
16. SUPPLEMENTAL FINANCIAL INFORMATION
(in millions) December 31, 2023 December 31, 2022
Trade receivables $ 104 $ 117
Credit card receivables 200 85
Business partners and other suppliers 501 478
Taxes receivable 35 133
Fuel hedging and receivables 12 34
Other 302 193
Accounts and other receivables $ 1,154 $ 1,040
(in millions) December 31, 2023 December 31, 2022
Derivative contracts $ 102 $ 174
Intangible assets, net 296 296
Equity Securities 280 235
Prepaid Maintenance 258 119
Other 28 31
Other assets $ 964 $ 855
155
(in millions) December 31, 2023 December 31, 2022
Accounts payable trade $ 265 $ 277
Salaries, withholdings and payroll taxes 400 456
Ticket taxes and fees 302 242
Aircraft maintenance payable 140 65
Fuel payable 161 188
Dividends payable 107 107
Customer reimbursements and refunds (a) 8 311
Accrued third party services 269 196
Other payable 210 162
Accounts payable $ 1,862 $ 2,004
(in millions) December 31, 2023 December 31, 2022
Voluntary Separation Program (c) $ 65 $ 72
Profitsharing and savings plans 141 167
Vacation pay 516 484
Health 163 261
Workers compensation 133 164
Property and income taxes 63 37
Interest 34 45
Bonus and incentive pay (b) 2,022 563
Other 469 250
Accrued liabilities $ 3,606 $ 2,043
(in millions) December 31, 2023 December 31, 2022
Voluntary Separation Program (c) $ 61 $ 147
Postretirement obligation 269 241
Other deferred compensation 358 331
Other 293 250
Other noncurrent liabilities $ 981 $ 969
(a) As of December 31, 2022, included customer reimbursement expenses due to the Company’s December 2022 operational
disruption and refund submissions that had yet to be processed. As of December 31, 2023, amounts primarily consist of
normal current activity.
(b) Primarily consists of anticipated contract labor ratification bonuses and/or accruals. Also includes non-contract incentive
pay. Included in Salaries, wages and benefits expense for the year ended December 31, 2023, are incremental expenses of
$180 million for changes in estimate related to the contract ratification bonus for the Company’s Flight Attendants, and
$354 million related to the contract ratification bonus for the Company’s Pilots. The cumulative $534 million is included in
the balance as of December 31, 2023. The Company began accruing for these open labor contracts on April 1, 2022. The
incremental $180 million expense related to the contract ratification bonuses for Flight Attendants extends the timeframe
covered by the ratification bonus to the date the contract became amendable on November 1, 2018. The incremental
$354 million expense related to the contract ratification bonuses for Pilots is primarily to increase pay rates for all periods to
the date the contract became amendable, which was September 1, 2020. These bonuses for both Flight Attendants and Pilots
serve to compensate for missed wage increases over these time periods.
156
(c) The purpose of Voluntary Separation Program and Extended ETO was to maintain a reduced workforce to operate at
reduced capacity relative to the Company’s operations prior to the COVID-19 pandemic. In accordance with the accounting
guidance in Accounting Standards Codification Topic 712 (Compensation — Nonretirement Postemployment Benefits), the
Company accrued charges related to the special termination benefits described above upon Employees accepting Voluntary
Separation Program or Extended ETO offers. The Company accrued expenses totaling $1.4 billion for its Voluntary
Separation Program and Extended ETO program in 2020, which are being reduced as program benefits are paid. For both the
Voluntary Separation Program and Extended ETO programs combined, approximately $93 million and $109 million of the
liability balances were relieved during 2023 and 2022, respectively, through payments to Employees. During 2021, the
Company determined that it was no longer probable that the remaining portion of the Employees on Extended ETO would
remain on such leave for their entire elected term. Therefore, a portion of the accruals previously recorded were reversed,
resulting in a net $140 million credit to expense during 2021, and the entire liability was fully relieved at March 31, 2022.
Both the initial charge and the partial reversal were classified within Payroll support and voluntary Employee programs, net,
in the accompanying Consolidated Statement of Income, and are in addition to the allocation of the PSP2 Payroll Support
Program and PSP3 Payroll Support Program funds utilized to fund salaries, wages, and benefits, which totaled $2.7 billion for
the year ended December 31, 2021.
For further information on fuel derivative and interest rate derivative contracts, see Note 11.
Other Operating Expenses
Other operating expenses consist of aircraft rentals, distribution costs, advertising expenses, personnel
expenses, professional fees, and other operating costs, none of which individually exceed 10 percent of
Total operating expenses, net.
157
Report of Independent Registered Public Accounting Firm
To the Shareholders and the Board of Directors of Southwest Airlines Co.
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Southwest Airlines Co. (the
Company) as of December 31, 2023 and 2022, the related consolidated statements of income,
comprehensive income, stockholders’ equity and cash flows for each of the three years in the period
ended December 31, 2023, and the related notes (collectively referred to as the “financial statements”).
In our opinion, the financial statements present fairly, in all material respects, the consolidated
financial position of the Company at December 31, 2023 and 2022, and the results of its operations and
its cash flows for each of the three years in the period ended December 31, 2023, in conformity with
U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States) (PCAOB), the Company’s internal control over financial reporting as of
December 31, 2023, based on criteria established in Internal Control-Integrated Framework issued by
the Committee of Sponsoring Organizations of the Treadway Commission (2013 framework), and our
report dated February 6, 2024 expressed an unqualified opinion thereon.
Adoption of ASU No. 2020-06
As discussed in Note 3 to the consolidated financial statements, the Company changed its method of
accounting for convertible debt instruments in 2022 due to the adoption of ASU 2020-06, Debt—Debt
with Conversion and Other Options (Subtopic 470-20) and Derivatives and Hedging—Contracts in
Entity’s Own Equity (Subtopic 815-40): Accounting for Convertible Instruments and Contracts in an
Entity’s Own Equity.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is
to express an opinion on the Company’s financial statements based on our audits. We are a public
accounting firm registered with the PCAOB and are required to be independent with respect to the
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations
of the Securities and Exchange Commission and the PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement, whether due to error or fraud. Our audits included performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error
or fraud, and performing procedures that respond to those risks. Such procedures included examining,
on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by
management, as well as evaluating the overall presentation of the financial statements. We believe that
our audits provide a reasonable basis for our opinion.
Critical audit matter
The critical audit matter communicated below is a matter arising from the current period audit of the
financial statements that was communicated or required to be communicated to the audit committee
158
and that: (1) relates to accounts or disclosures that are material to the financial statements and
(2) involved our especially challenging, subjective or complex judgments. The communication of the
critical audit matter does not alter in any way our opinion on the consolidated financial statements,
taken as a whole, and we are not, by communicating the critical audit matter below, providing a
separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.
Valuation of fuel derivative instruments
Description of
the Matter
As described in Notes 1, 11, and 12 to the consolidated financial statements, the Company’s
fuel derivative instruments consist of over-the-counter contracts, which are not traded on a
public exchange and require the Company to estimate their fair values. The fair value of fuel
option contracts is determined using option pricing models with inputs such as commodity
prices, strike prices, risk-free interest rates, term to expiration and volatility. Because certain
inputs used to determine the fair value of option contracts are unobservable (principally implied
volatility), the Company has categorized these option contracts as Level 3 fair value measures.
The Company analyzes volatility information for reasonableness and compares it to similar
information received from external sources and limited observable market data. The fair value
of the option contracts considers both the intrinsic value and any remaining time value
associated with the derivatives that have not settled.
Auditing the fair value measurement of fuel option contracts is complex and requires significant
judgment in order to evaluate the application of the option pricing model and evaluating the
reasonableness of the unobservable input of implied volatility used in the fair value
measurement of the Company’s fuel option contracts.
How We
Addressed the
Matter in Our
Audit
We obtained an understanding, evaluated the design and tested the operating effectiveness of
controls over the Company’s process to calculate the fair value of fuel option contracts,
including controls that related to the volatility input.
To test the valuation of fuel derivative instruments, our audit procedures included, among
others, involving internal valuation specialists to assist in the testing of the significant inputs
into the option pricing model by comparing the market data inputs, including volatility, to
external sources. With the support of our specialists, we also tested the application of and the
computational accuracy of the option pricing model by performing independent corroborative
calculations. Additionally, we compared the Company’s fuel option contract valuations to the
counterparty valuations, which were independently obtained as part of our audit procedures.
/s/ Ernst & Young LLP
We have served as the Company’s auditor since 1971.
Dallas, Texas
February 6, 2024
159
Report of Independent Registered Public Accounting Firm
To the Shareholders and the Board of Directors of Southwest Airlines Co.
Opinion on Internal Control over Financial Reporting
We have audited Southwest Airlines Co.’s internal control over financial reporting as of December 31,
2023, based on criteria established in Internal Control-Integrated Framework issued by the Committee
of Sponsoring Organizations of the Treadway Commission (2013 Framework), (the COSO criteria). In
our opinion, Southwest Airlines Co. (the Company) maintained, in all material respects, effective
internal control over financial reporting as of December 31, 2023, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight
Board (United States) (PCAOB), the consolidated balance sheets of Southwest Airlines Co. as of
December 31, 2023 and 2022, the related consolidated statements of income, comprehensive income,
stockholders’ equity and cash flows for each of the three years in the period ended December 31, 2023,
and the related notes (collectively referred to as the “financial statements”) of the Company and our
report dated February 6, 2024 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial
reporting and for its assessment of the effectiveness of internal control over financial reporting
included in the accompanying “Management’s Annual Report on Internal Control Over Financial
Reporting”. Our responsibility is to express an opinion on the Company’s internal control over
financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and
are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission
and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that
we plan and perform the audit to obtain reasonable assurance about whether effective internal control
over financial reporting was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing
the risk that a material weakness exists, testing and evaluating the design and operating effectiveness
of internal control based on the assessed risk, and performing such other procedures as we considered
necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable
assurance regarding the reliability of financial reporting and the preparation of financial statements for
external purposes in accordance with generally accepted accounting principles. A company’s internal
control over financial reporting includes those policies and procedures that (1) pertain to the
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are
recorded as necessary to permit preparation of financial statements in accordance with generally
accepted accounting principles, and that receipts and expenditures of the company are being made only
160
in accordance with authorizations of management and directors of the company; and (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or
disposition of the company’s assets that could have a material effect on the financial statements.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the
risk that controls may become inadequate because of changes in conditions, or that the degree of
compliance with the policies or procedures may deteriorate.
/s/ Ernst & Young LLP
Dallas, Texas
February 6, 2024
161
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial
Disclosure
None.
Item 9A. Controls and Procedures
Evaluation of Disclosure Controls and Procedures. The Company maintains disclosure controls and
procedures (as defined in Rule 13a-15(e) of the Securities Exchange Act (the “Exchange Act”))
designed to provide reasonable assurance that the information required to be disclosed by the Company
in the reports that it files or submits under the Exchange Act is recorded, processed, summarized, and
reported within the time periods specified in the SEC’s rules and forms. These include controls and
procedures designed to ensure that this information is accumulated and communicated to the
Company’s management, including its Chief Executive Officer and Chief Financial Officer, as
appropriate to allow timely decisions regarding required disclosure. Management, with the
participation of the Company’s Chief Executive Officer and Chief Financial Officer, evaluated the
effectiveness of the Company’s disclosure controls and procedures as of December 31, 2023. Based on
this evaluation, the Company’s Chief Executive Officer and Chief Financial Officer have concluded
that the Company’s disclosure controls and procedures were effective as of December 31, 2023, at the
reasonable assurance level.
Management’s Annual Report on Internal Control over Financial Reporting. Management of the
Company is responsible for establishing and maintaining adequate internal control over financial
reporting (as defined in Rule 13a-15(f) of the Exchange Act). The Company’s internal control over
financial reporting is a process, under the supervision of the Company’s Chief Executive Officer and
Chief Financial Officer, designed to provide reasonable assurance regarding the reliability of financial
reporting and the preparation of financial statements for external purposes in accordance with
accounting principles generally accepted in the United States.
Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Therefore, even those systems determined to be effective can provide only reasonable
assurance of achieving their control objectives.
Management, with the participation of the Company’s Chief Executive Officer and Chief Financial
Officer, evaluated the effectiveness of the Company’s internal control over financial reporting as of
December 31, 2023. In making this assessment, management used the criteria set forth by the
Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control—
Integrated Framework (2013 Framework). Based on this evaluation, management, with the
participation of the Company’s Chief Executive Officer and Chief Financial Officer, concluded that, as
of December 31, 2023, the Company’s internal control over financial reporting was effective.
Ernst & Young LLP, the independent registered public accounting firm who audited the Company’s
Consolidated Financial Statements included in this Form 10-K, has issued an attestation report on the
Company’s internal control over financial reporting, which is included herein.
Changes in Internal Control over Financial Reporting. There were no changes in the Company’s
internal control over financial reporting (as defined in Rule 13a-15(f) of the Exchange Act) during the
quarter ended December 31, 2023, that have materially affected, or are reasonably likely to materially
affect, the Company’s internal control over financial reporting.
162
Item 9B. Other Information
On February 2, 2024, the Company’s Board of Directors approved the Company’s Fourth Amended
and Restated Bylaws (“Amended and Restated Bylaws”), effective as of such date. Among other
matters, the Amended and Restated Bylaws are amended to permit Shareholders, at any meeting of
Shareholders called expressly for that purpose, to remove directors with or without cause by vote of the
holders of a majority of the shares then entitled to vote for the election of directors. The foregoing
summary of the amendments to the Amended and Restated Bylaws does not purport to be complete
and is qualified in its entirety by reference to the complete text of the Amended and Restated Bylaws, a
copy of which is filed as Exhibit 3.2 to this Form 10-K and is incorporated herein by reference.
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections
Not applicable.
163
PART III
Item 10. Directors, Executive Officers, and Corporate Governance
Directors and Executive Officers
The information required by this Item 10 regarding the Company’s directors will be set forth under the
heading “Proposal 1 — Election of Directors” in the Proxy Statement for the Company’s 2024 Annual
Meeting of Shareholders and is incorporated herein by reference. The information required by this
Item 10 regarding the Company’s executive officers is set forth under the heading “Information about
our Executive Officers” in Part I of this Form 10-K and is incorporated herein by reference.
Section 16(a) Compliance
If applicable, the information required by this Item 10 regarding compliance with Section 16(a) of the
Exchange Act will be set forth under the heading “Delinquent Section 16(a) Reports” in the Proxy
Statement for the Company’s 2024 Annual Meeting of Shareholders and is incorporated herein by
reference.
Corporate Governance
Except as set forth in the following paragraph, the remaining information required by this Item 10 will
be set forth under the heading “Corporate Governance” in the Proxy Statement for the Company’s
2024 Annual Meeting of Shareholders and is incorporated herein by reference.
The Company has adopted a Code of Ethics that applies to its principal executive officer, principal
financial officer, and principal accounting officer or controller. The Company’s Code of Ethics, as well
as its Corporate Governance Guidelines and the charters of its Audit, Compensation, and Nominating
and Corporate Governance Committees, are available on the Company’s website,
www.southwest.com. Copies of these documents are also available upon request to Investor Relations,
Southwest Airlines Co., P.O. Box 36611, Dallas, TX 75235. The Company intends to disclose any
amendments to, or waivers from, its Code of Ethics that apply to the Company’s principal executive
officer, principal financial officer, and principal accounting officer or controller on the Company’s
website, www.southwest.com, under the “About Southwest” caption, promptly following the date of
any such amendment or waiver.
Item 11. Executive Compensation
The information required by this Item 11 will be set forth under the headings “Compensation of
Executive Officers” and “Compensation of Directors” in the Proxy Statement for the Company’s 2024
Annual Meeting of Shareholders and is incorporated herein by reference.
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
Except as set forth below regarding securities authorized for issuance under equity compensation
plans, the information required by this Item 12 will be set forth under the heading “Voting Securities
and Principal Shareholders” in the Proxy Statement for the Company’s 2024 Annual Meeting of
Shareholders and is incorporated herein by reference.
164
Securities Authorized for Issuance under Equity Compensation Plans
The following table provides information as of December 31, 2023, regarding compensation plans
under which equity securities of the Company are authorized for issuance.
Equity Compensation Plan Information
Plan Category
Number of Securities
to be Issued Upon
Exercise of
Outstanding
Options,
Warrants, and
Rights
(a)
Weighted-Average
Exercise Price of
Outstanding Options,
Warrants, and
Rights
(b)
Number of Securities
Remaining Available for
Future Issuance Under
Equity Compensation
Plans (Excluding
Securities Reflected
in Column (a))
(c)
Equity Compensation Plans
Approved by Security Holders 3,962,911 (1) $ — (2) 29,725,197 (3)
Equity Compensation Plans not
Approved by Security Holders — $ — —
Total 3,962,911 $ — (2) 29,725,197
(1) Restricted share units settleable in shares of the Company’s common stock.
(2) Restricted share units discussed in footnote (1) above do not have a weighted average exercise price
because the restricted share units do not have an exercise price upon vesting.
(3) Of these shares, (i) 16,454,511 shares remained available for issuance under the Company’s
tax-qualified employee stock purchase plan; and (ii) 13,270,686 shares remained available for issuance
under the Company’s 2007 Equity Incentive Plan in connection with the exercise of stock options and
stock appreciation rights, the settlement of awards of restricted stock, restricted stock units, and
phantom shares, and the grant of unrestricted shares of common stock; however, no more than 956,310
shares remain available for grant in connection with awards of unrestricted shares of common stock,
stock-settled phantom shares, and awards to non-Employee members of the Board. These shares are in
addition to the shares reserved for issuance pursuant to outstanding awards included in column (a).
See Note 10 to the Consolidated Financial Statements for information regarding the material features
of the above plans. Each of the above plans provides that the number of shares with respect to which
options may be granted, the number of shares of common stock subject to an outstanding option, and
the number of restricted share units granted shall be proportionately adjusted in the event of a
subdivision or consolidation of shares or the payment of a stock dividend on common stock, and the
purchase price per share of outstanding options shall be proportionately revised.
Item 13. Certain Relationships and Related Transactions, and Director Independence
The information required by this Item 13 will be set forth under the heading “Certain Relationships and
Related Transactions, and Director Independence” in the Proxy Statement for the Company’s 2024
Annual Meeting of Shareholders and is incorporated herein by reference.
Item 14. Principal Accounting Fees and Services
The Company’s independent registered public accounting firm is Ernst & Young LLP, Dallas, TX,
Auditor Firm ID: 42.
165
The information required by this Item 14 will be set forth under the heading “Relationship with
Independent Auditors” in the Proxy Statement for the Company’s 2024 Annual Meeting of
Shareholders and is incorporated herein by reference.
166
PART IV
Item 15. Exhibits and Financial Statement Schedules
(a) 1. Financial Statements:
The financial statements included in Item 8. Financial Statements and Supplementary Data above are
filed as part of this annual report.
2. Financial Statement Schedules:
There are no financial statement schedules filed as part of this annual report, since the required
information is included in the Consolidated Financial Statements, including the notes thereto, or the
circumstances requiring inclusion of such schedules are not present.
3. Exhibits:
3.1 Restated Certificate of Formation of the Company, effective May 18, 2012
(incorporated by reference to Exhibit 3.1 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2012 (File
No. 1-7259)).
3.2 Fourth Amended and Restated Bylaws of the Company, effective
February 2, 2024.
4.1 Specimen certificate representing common stock of the Company
(incorporated by reference to Exhibit 4.2 to the Company’s Annual Report
on Form 10-K for the year ended December 31, 1994 (File No. 1-7259)).
4.2 Indenture dated as of September 17, 2004, between the Company and
Wells Fargo Bank, N.A., Trustee (incorporated by reference to Exhibit 4.2
to the Company’s Annual Report on Form 10-K for the year ended
December 31, 2021 (File No. 1-7259)).
4.3 Indenture dated as of February 25, 1997, between the Company and U.S.
Trust Company of Texas, N.A. (incorporated by reference to Exhibit 4.12
to the Company’s Annual Report on Form 10-K for the year ended
December 31, 1996 (File No. 1-7259)).
4.4 First Supplemental Indenture, dated May 1, 2020, between the Company
and Wells Fargo Bank, N.A., as trustee (incorporated by reference to
Exhibit 4.1 to the Company’s Current Report on Form 8-K filed May 1,
2020 (File No. 1-7259)).
4.5 Description of Common Stock.
The Company is not filing any other instruments evidencing any
indebtedness because the total amount of securities authorized under any
single such instrument does not exceed 10 percent of its total consolidated
assets. Copies of such instruments will be furnished to the Securities and
Exchange Commission upon request.
10.1 Form of Amended and Restated Executive Service Recognition Plan
Executive Employment Agreement between the Company and certain
Officers of the Company (incorporated by reference to Exhibit 10.2 to the
Company’s Annual Report on Form 10-K for the year ended
December 31, 2008 (File No. 1-7259)). (2)
167
10.2 Letter Agreement between Southwest Airlines Co. and Gary C. Kelly,
effective as of February 1, 2022 (incorporated by reference to Exhibit 10.3
to the Company’s Quarterly Report on Form 10-Q for the quarter ended
March 31, 2022 (File No. 1-7259)). (2)
10.3 Southwest Airlines Co. Amended and Restated Severance Plan for
Directors (as amended and restated effective May 19, 2009) (incorporated
by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form
10-Q for the quarter ended June 30, 2009 (File No. 1-7259)).
10.4 Southwest Airlines Co. Outside Director Incentive Plan (as amended and
restated effective May 16, 2007) (incorporated by reference to
Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the
quarter ended June 30, 2007 (File No. 1-7259)).
10.5 Southwest Airlines Co. Amended and Restated 2007 Equity Incentive
Plan (incorporated by reference to Exhibit 99.1 to the Company’s Current
Report on Form 8-K filed May 18, 2015 (File No. 1-7259)). (2)
10.6 Southwest Airlines Co. Excess Benefit Plan (incorporated by reference to
Exhibit 10.32 to the Company’s Annual Report on Form 10-K for the year
ended December 31, 2008 (File No. 1-7259)). (2)
10.7 Amendment No. 1 to the Southwest Airlines Co. Excess Benefit Plan
(incorporated by reference to Exhibit 10.33 to the Company’s Annual
Report on Form 10-K for the year ended December 31, 2008 (File
No. 1-7259)). (2)
10.8 Amendment No. 2 to the Southwest Airlines Co. Excess Benefit Plan
(incorporated by reference to Exhibit 10.34 to the Company’s Annual
Report on Form 10-K for the year ended December 31, 2008 (File
No. 1-7259)). (2)
10.9 Amended and Restated Southwest Airlines Co. 2005 Excess Benefit Plan
(as amended and restated, effective as of January 1, 2018) (incorporated
by reference to Exhibit 10.5 to the Company’s Quarterly Report on Form
10-Q for the quarter ended September 30, 2017 (File No. 1-7259)). (2)
10.10 Form of Indemnification Agreement between the Company and its
Directors (incorporated by reference to Exhibit 10.1 to the Company’s
Current Report on Form 8-K filed January 22, 2009 (File No. 1-7259)).
10.11 Southwest Airlines Co. Amended and Restated 2007 Equity Incentive
Plan Form of Notice of Grant and Terms and Conditions for Restricted
Stock Unit grants (incorporated by reference to Exhibit 10.13(a) to the
Company’s Annual Report on Form 10-K for the year ended
December 31, 2020 (File No. 1-7259)). (2)
10.12 $1,000,000,000 Revolving Credit Facility Agreement among the
Company, the Banks party thereto, Barclays Bank PLC, as Syndication
Agent, Bank of America, N.A., BNP Paribas, Goldman Sachs Bank USA,
Morgan Stanley Senior Funding, Inc., U.S. Bank National Association,
and Wells Fargo Bank, N.A., as Documentation Agents, JPMorgan Chase
Bank, N.A. and Citibank, N.A., as Co-Administrative Agents, and
JPMorgan Chase Bank, N.A., as Paying Agent, dated as of August 3, 2016
(incorporated by reference to Exhibit 10.1 to the Company’s Current
Report on Form 8-K filed August 9, 2016 (File No. 1-7259)).
168
10.13 First Amendment to Revolving Credit Facility Agreement dated as of
August 3, 2016, among Southwest Airlines Co., the banks party thereto,
JPMorgan Chase Bank, N.A., as Paying Agent and Collateral Agent, and
JPMorgan Chase Bank, N.A. and Citibank, N.A., as Co-Administrative
Agents, dated as of March 30, 2020 (incorporated by reference to Exhibit
10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter
ended March 31, 2020 (File No. 1-7259)).
10.14 Second Amendment to Revolving Credit Facility Agreement dated as of
August 3, 2016, as amended by the First Amendment dated as of
March 30, 2020, among Southwest Airlines Co., the banks party thereto,
JP Morgan Chase Bank, N.A., as Paying Agent and Collateral Agent, and
JPMorgan Chase Bank, N.A., and Citibank, N.A., as Co-Administrative
Agents, dated as of November 23, 2020 (incorporated by reference to
Exhibit 10.16 to the Company’s Annual Report on Form 10-K for the year
ended December 31, 2020 (File No. 1-7259)).
10.15 Third Amendment to Revolving Credit Facility Agreement dated as of
August 3, 2016, as amended by the First Amendment dated as of
March 30, 2020, and the Second Amendment dated as of November 23,
2020, among Southwest Airlines Co., the banks party thereto, JPMorgan
Chase Bank, N.A., as Paying Agent and Collateral Agent, and JPMorgan
Chase Bank, N.A. and Citibank, N.A., as Co-Administrative Agents, dated
as of July 28, 2021 (incorporated by reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2021 (File No. 1-7259)).
10.16 Fourth Amendment to Revolving Credit Facility Agreement dated as of
August 3, 2016, as amended by the First Amendment dated as of
March 30, 2020, the Second Amendment dated as of November 23, 2020,
and the Third Amendment dated as of July 28, 2021, among Southwest
Airlines Co., the banks party thereto, JPMorgan Chase Bank, N.A., as
Paying Agent and Collateral Agent, and JPMorgan Chase Bank N.A. and
Citibank, N.A., as Co-Administrative Agents, dated as of July 19, 2022
(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2022 (File
No. 1-7259)).
10.17 Fifth Amendment to Revolving Credit Facility Agreement dated as of
August 3, 2016, as amended by the First Amendment dated as of
March 30, 2020, the Second Amendment dated as of November 23, 2020,
the Third Amendment dated as of July 28, 2021, and the Fourth
Amendment dated as of July 19, 2022, among Southwest Airlines Co., the
banks party thereto, JPMorgan Chase Bank, N.A., as Paying Agent, Wells
Fargo Bank, N.A., as Documentation Agent, and JPMorgan Chase Bank
N.A. and Citibank, N.A., as Co-Administrative Agents, dated as of
August 4, 2023 (incorporated by reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q for the quarter ended
September 30, 2023 (File No. 1-7259)).
169
10.18 Purchase Agreement No. 3729 and Aircraft General Terms Agreement,
dated December 13, 2011, between The Boeing Company and the
Company; Supplemental Agreement No. 1; Supplemental Agreement
No. 2; Supplemental Agreement No. 3; Supplemental Agreement No. 4;
Supplemental Agreement No. 5; Supplemental Agreement No. 6;
Supplemental Agreement No. 7; Supplemental Letter Agreement No.
6-1162-KLK-0059R3; Supplemental Agreement No. 8; Supplemental
Agreement No. 9; Supplemental Agreement No. 10; and Supplemental
Letter Agreement No. 03729-LA-1808800 (incorporated by reference to
Exhibit 10.18 to the Company’s Annual Report on Form 10-K for the year
ended December 31, 2021 (File No. 1-7259)); Supplemental Agreement
No. 11 (incorporated by reference to Exhibit 10.16(a) to the Company’s
Annual Report on Form 10-K for the year ended December 31, 2019 (File
No. 1-7259)); Supplemental Letter Agreement No. 03729-MISC-2001512
(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2020 (File
No. 1-7259)); Supplemental Letter Agreement, dated April 23, 2020
(incorporated by reference to Exhibit 10.2 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2020 (File
No. 1-7259)); Supplemental Letter Agreement No. 6-1162-CJM-039
(incorporated by reference to Exhibit 10.3 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2020 (File
No. 1-7259)); Supplemental Agreement No. 12 (incorporated by reference
to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the
quarter ended March 31, 2021 (File No. 1-7259)); Supplemental Letter
Agreement No. 6-1162-CAF-0390R2 (incorporated by reference to
Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the
quarter ended March 31, 2021 (File No. 1-7259)); Supplemental
Agreement No. 13 (incorporated by reference to Exhibit 10.1 to the
Company’s Quarterly Report on Form 10-Q for the quarter ended June 30,
2021 (File No. 1-7259)); Supplemental Agreement No. 14 (incorporated
by reference to Exhibit 10.2 to the Company’s Quarterly Report on Form
10-Q for the quarter ended June 30, 2021 (File No. 1-7259));
Supplemental Agreement No. 15 (incorporated by reference to Exhibit
10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter
ended June 30, 2021 (File No. 1-7259)); Supplemental Agreement No. 16
(incorporated by reference to Exhibit 10.1 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended June 30, 2022 (File
No. 1-7259)); Supplemental Agreement No. 17 (incorporated by reference
to Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the
quarter ended June 30, 2022 (File No. 1-7259)); Supplemental Agreement
No. 18 (incorporated by reference to Exhibit 10.2 to the Company’s
Quarterly Report on Form 10-Q for the quarter ended September 30, 2022
(File No. 1-7259)); Supplemental Agreement No. 19 (incorporated by
reference to Exhibit 10.18(a) to the Company’s Annual Report on Form
10-K for the year ended December 31, 2022 (File No. 1-7259)). (1)
10.18(a) Supplemental Agreement No. 20 to Purchase Agreement No. 3729, dated
December 13, 2011, between The Boeing Company and the Company. (1)
10.18(b) Supplemental Agreement No. 21 to Purchase Agreement No. 3729, dated
December 13, 2011, between The Boeing Company and the Company. (1)
170
10.19 Southwest Airlines Co. Senior Executive Short Term Incentive Plan
(incorporated by reference to Exhibit 99.1 to the Company’s Current
Report on Form 8-K filed January 30, 2013 (File No. 1-7259)). (2)
10.20 Southwest Airlines Co. Deferred Compensation Plan for Senior
Leadership and Non-Employee Members of the Southwest Airlines Co.
Board of Directors (as amended and restated, effective as of January 1,
2018) (incorporated by reference to Exhibit 10.6 to the Company’s
Quarterly Report on Form 10-Q for the quarter ended September 30, 2017
(File No. 1-7259)). (2)
10.21 Southwest Airlines Co. Amended and Restated 2007 Equity Incentive
Plan Form of Notice of Grant and Terms and Conditions for Performance-
Based Restricted Stock Unit grants (incorporated by reference to Exhibit
10.20(a) to the Company’s Annual Report on Form 10-K for the year
ended December 31, 2020 (File No. 1-7259)). (2)
10.22 Payroll Support Program Agreement by and between Southwest Airlines
Co. and the United States Department of the Treasury, dated April 20,
2020 (incorporated by reference to Exhibit 10.4 to the Company’s
Quarterly Report on Form 10-Q for the quarter ended March 31, 2020
(File No. 1-7259)).
10.23 Warrant Agreement by and between Southwest Airlines Co. and the
United States Department of the Treasury, dated April 20, 2020
(incorporated by reference to Exhibit 10.5 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended March 31, 2020 (File
No. 1-7259)).
10.24 Promissory Note, from Southwest Airlines Co. to the United States
Department of the Treasury, dated April 20, 2020 (incorporated by
reference to Exhibit 10.6 to the Company’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2020 (File No. 1-7259)).
10.25 Payroll Support Program Extension Agreement by and between Southwest
Airlines Co. and the United States Department of the Treasury, dated
January 15, 2021 (incorporated by reference to Exhibit 10.1 to the
Company’s Current Report on Form 8-K filed January 15, 2021 (File
No. 1-7259)).
10.26 Warrant Agreement by and between Southwest Airlines Co. and the
United States Department of the Treasury, dated January 15, 2021
(incorporated by reference to Exhibit 10.2 to the Company’s Current
Report on Form 8-K filed January 15, 2021 (File No. 1-7259)).
10.27 Promissory Note, from Southwest Airlines Co. to the United States
Department of the Treasury, dated January 15, 2021 (incorporated by
reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K
filed January 15, 2021 (File No. 1-7259)).
10.28 Form of Performance-Based Cash Award and Terms and Conditions
(incorporated by reference to Exhibit 10.27 to the Company’s Annual
Report on Form 10-K for the year ended December 31, 2020 (File
No. 1-7259)). (2)
171
10.29 Payroll Support Program 3 Agreement by and between Southwest Airlines
Co. and the United States Department of the Treasury, dated April 23,
2021 (incorporated by reference to Exhibit 10.4 to the Company’s
Quarterly Report on Form 10-Q for the quarter ended March 31, 2021
(File No. 1-7259)).
10.30 Warrant Agreement by and between Southwest Airlines Co. and the
United States Department of the Treasury, dated April 23, 2021
(incorporated by reference to Exhibit 10.5 to the Company’s Quarterly
Report on Form 10-Q for the quarter ended March 31, 2021 (File
No. 1-7259)).
10.31 Promissory Note, from Southwest Airlines Co. to the United States
Department of the Treasury, dated April 23, 2021 (incorporated by
reference to Exhibit 10.6 to the Company’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2021 (File No. 1-7259)).
10.32 Form of Restricted Cash Award and Terms and Conditions (incorporated
by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form
10-Q for the quarter ended March 31, 2022 (File No. 1-7259)). (2)
10.33 Form of Career Investment Cash Award and Terms and Conditions. (2)
21 Subsidiaries of the Company.
23 Consent of Ernst & Young LLP, Independent Registered Public
Accounting Firm.
31.1 Rule 13a-14(a) Certification of Chief Executive Officer.
31.2 Rule 13a-14(a) Certification of Chief Financial Officer.
32 Section 1350 Certification of Chief Executive Officer and Chief Financial
Officer. (3)
97.1 Southwest Airlines Co. Clawback Policy, effective as of November 16,
2023.
101.INS XBRL Instance Document—The instance document does not appear in the
Interactive Data File because its XBRL tags are embedded within the
Inline XBRL document.
101.SCH Inline XBRL Taxonomy Extension Schema Document.
101.CAL Inline XBRL Taxonomy Extension Calculation Linkbase Document.
101.DEF Inline XBRL Taxonomy Extension Definition Linkbase Document.
101.LAB Inline XBRL Taxonomy Extension Label Linkbase Document.
101.PRE Inline XBRL Taxonomy Extension Presentation Linkbase Document.
104 Cover Page Interactive Data File (formatted as Inline XBRL and
contained in Exhibit 101).
(1) Certain confidential information contained in this agreement has been omitted because it is both not
material and is of the type that the registrant treats as private or confidential.
(2) Management contract or compensatory plan or arrangement.
(3) This exhibit is being furnished rather than filed and shall not be deemed incorporated by reference into
any filing, in accordance with Item 601 of Regulation S-K.
172
A copy of each exhibit may be obtained at a price of 15 cents per page, $10.00 minimum order, by
writing to: Investor Relations, Southwest Airlines Co., P.O. Box 36611, Dallas, Texas 75235-1611.
Item 16. 10-K Summary
None.
173
SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly
authorized.
SOUTHWEST AIRLINES CO.
February 6, 2024 By /s/ Tammy Romo
Tammy Romo
Executive Vice President & Chief Financial
Officer (On behalf of the Registrant and in her
capacity as Principal Financial & Accounting
Officer)
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below
by the following persons on February 6, 2024, on behalf of the registrant and in the capacities
indicated.
Signature Title
/s/ ROBERT E. JORDAN
Robert E. Jordan
President & Chief Executive Officer & Director
(Principal Executive Officer)
/s/ TAMMY ROMO
Tammy Romo
Executive Vice President & Chief Financial Officer
(Principal Financial & Accounting Officer)
/s/ GARY C. KELLY
Gary C. Kelly
Executive Chairman of the Board
/s/ RON RICKS
Ron Ricks
Vice Chairman of the Board
/s/ DAVID W. BIEGLER
David W. Biegler
Director
/s/ J. VERONICA BIGGINS
J. Veronica Biggins
Director
/s/ ROY BLUNT
Roy Blunt
Director
/s/ DOUGLAS H. BROOKS
Douglas H. Brooks
Director
/s/ EDUARDO F. CONRADO
Eduardo F. Conrado
Director
/s/ WILLIAM H. CUNNINGHAM
William H. Cunningham
Director
/s/ THOMAS W. GILLIGAN
Thomas W. Gilligan
Director
174
Signature Title
/s/ DAVID P. HESS
David P. Hess
Director
/s/ ELAINE MENDOZA
Elaine Mendoza
Director
/s/ JOHN T. MONTFORD
John T. Montford
Director
/s/ CHRISTOPHER P. REYNOLDS
Christopher P. Reynolds
Director
/s/ JILL SOLTAU
Jill Soltau
Director
175
BOARD OF DIRECTORS
DAVID W. BIEGLER
Former Chairman of the Board, President, and Chief
Executive Officer
Southcross Energy Partners GP, LLC (midstream natural
gas company)
Retired Vice Chairman of TXU Corp.
Compensation Committee (Chair), Safety and Compliance
Oversight Committee, and Executive Committee
J. VERONICA BIGGINS
Managing Director
Diversified Search LLC (executive and board search firm)
Compensation Committee and Nominating and Corporate
Governance Committee (Chair)
ROY BLUNT
Chairman of the Leadership Strategies Advisory Services
Group
Husch Blackwell Strategies (government advisory firm)
Audit Committee and Safety and Compliance Oversight
Committee
DOUGLAS H. BROOKS
Former Chairman of the Board, President, and Chief
Executive Officer
Brinker International, Inc. (casual dining restaurant
company)
Nominating and Corporate Governance Committee,
Compensation Committee, and Operations Review
Committee
EDUARDO F. CONRADO
President
Ascension (non-profit health system)
Audit Committee and Safety and Compliance Oversight
Committee
WILLIAM H. CUNNINGHAM, PHD
(Lead Director)
James L. Bayless Chair for Free Enterprise
The University of Texas at Austin Red McCombs School
of Business
Former Chancellor of The University of Texas System
Audit Committee, Nominating and Corporate Governance
Committee, and Executive Committee
THOMAS W. GILLIGAN, PHD
Director and Senior Fellow Emeritus
Hoover Institution at Stanford University
Audit Committee and Nominating and Corporate
Governance Committee
DAVID P. HESS
Former Chief Executive Officer
Arconic Corporation (manufacturing company)
Safety and Compliance Oversight Committee (Chair), Audit
Committee, and Operations Review Committee
ROBERT E. JORDAN
Chief Executive Officer and President
Southwest Airlines Co.
Executive Committee
GARY C. KELLY
Executive Chairman of the Board
Southwest Airlines Co.
Executive Committee (Chair)
ELAINE MENDOZA
Founder, President, and Chief Executive Officer
Conceptual MindWorks, Inc. (an informatics company)
Audit Committee and Safety and Compliance Oversight
Committee
JOHN T. MONTFORD, JD
President and Chief Executive Officer
JTM Consulting, LLC
Audit Committee (Chair) and Nominating and Corporate
Governance Committee
CHRISTOPHER P. REYNOLDS
Chief Administrative Officer, Corporate Resources
Toyota Motor North America (an automotive company)
Compensation Committee and Safety and Compliance
Oversight Committee
RON RICKS
Vice Chairman of the Board
Southwest Airlines Co.
Compensation Committee, Safety and Compliance
Oversight Committee, Operations Review Committee
(Chair), and Executive Committee
JILL A. SOLTAU
Former Chief Executive Officer
J.C. Penney Company, Inc.
Compensation Committee and Nominating and Corporate
Governance Committee
HONORARY DESIGNATION
COLLEEN C. BARRETT
President Emeritus
Southwest Airlines Co.
IN MEMORIAM
HERBERT D. KELLEHER
Chairman of the Board (1978-2008)
Chairman Emeritus (2008-2019)
Southwest Airlines Co.
CORPORATE INFORMATION
SOUTHWEST AIRLINES CO. GENERAL
OFFICES
P.O. Box 36611
2702 Love Field Drive
Dallas, TX 75235
Telephone: 214-792-4000
FINANCIAL INFORMATION
A copy of the Company’s Annual Report on
Form 10-K, as filed with the U.S. Securities and
Exchange Commission, is included herein.
Other financial information can be found on
Southwest’s web site (southwest.com) or may be
obtained without charge by writing or calling:
Southwest Airlines Co.
Investor Relations, HDQ-6IR
P.O. Box 36611
2702 Love Field Drive
Dallas, Texas 75235
Telephone: 214-792-4908
STOCK EXCHANGE LISTING
New York Stock Exchange Ticker Symbol:
LUV
TRANSFER AGENT AND REGISTRAR
Registered shareholder inquiries regarding stock
transfers, address changes, lost stock certificates,
dividend payments and reinvestments, direct
stock purchases, or account consolidation should
be directed to:
EQ Shareowner Services
1110 Centre Pointe Curve, Suite 101
Mendota Heights, MN 55120-4100
866-877-6206
651-450-4064
www.shareowneronline.com
INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM
Ernst & Young LLP
Dallas, Texas
ANNUAL MEETING
The 2024 Annual Meeting will be held as a virtual-only meeting.
Date: Wednesday, May 15, 2024
Time: 10:00 a.m. Central Daylight Time
Virtual Shareholder Meeting:
www.virtualshareholdermeeting.com/LUV2024
2023 SOUTHWEST AIRLINES ONE REPORT
To illustrate our goal to be a good corporate citizen and share our ongoing focus on People, Planet, and
Performance, surrounded by strong governance, we will publish our fifteenth annual Southwest
Airlines One Report. This integrated report describes our approach to environmental, social, and
governance (ESG) matters and uses the Global Reporting Initiative (GRI) framework, Sustainability
Accounting Standards Board (SASB) standards, the Task Force on Climate-Related Financial
Disclosures (TCFD), and The United Nations’ Sustainable Development Goals (UNDSGs) as guides
for our ESG reporting. This report will include a focus on our diversity, equity, and inclusion efforts,
as well as our near-term and long-term environmental goals. Upon publication, the 2023 Southwest
Airlines One Report will be available at http://www.southwest.com/citizenship or
http://www.southwestairlinesinvestorrelations.com/financials.
